Archstone Launches Music Fest Original Song
Creator of winning music video, selected via public vote, to receive VIP concert trip for two to Lollapalooza
June 01, 2011 08:03 AM Eastern Daylight Time
DENVER--(EON: Enhanced Online News)--Archstone, a leader in apartment investment and operations,
announced today the launch of the Archstone Music Fest Original Song Contest in association with award-winning
singer and song writer Ryan Star. The contest challenges apartment seekers and residents to post an original music
video on YouTube for a chance to win a VIP concert trip for two to the Lollapalooza music festival in Chicago
valued at about $3,685.
The music video that receives the most like votes, which is the number of YouTube viewers who click on the thumbs
up icon, between midnight on June 1 and 6 p.m. on July 1 wins. The creators of the winning music video will receive
two VIP tickets to Lollapalooza, airfare from the nearest major airport to Chicago, a three-night stay at the James
Hotel in downtown Chicago and a selection of Lollapalooza T-shirts and posters.
“I have always played music for the joy I get when people are listening,” said Star, whose newest album 11:59 was
released in August 2010. “I hope those who participate will experience the same joy I have appreciated since I
began performing in front of audiences as a young child. I’m looking forward to enjoying the creativity and passion I
know will be poured into many of the videos.”
The VIP tickets to Lollapalooza, which is being held August 5-7 at Grant Park in Chicago, also include a host of
concert perks, such as viewing platforms of the main stages with premium sightlines, wine and specialty libations all
day, catered food servings daily, access to VIP golf cart shuttles, mini-spa treatments from The Elysian Spa &
Health Club and more.
To enter the online video contest, customers will upload an original music video with original lyrics and music to
YouTube between June 1 and June 26. Videos could showcase an original song worthy of a future recording
contract, a humorous ballad about life in the city or even a rap about their Archstone experience.
As part of the Archstone Music Fest Leasing Expo, which will run from June 20 through 26, the contest is open to
all residents and apartment seekers living at or near its apartments for rent nationwide. (See official contest rules for
“Music plays an instrumental role in the lives of people around the world, including the thousands of residents who
call Archstone communities home,” said Donald Davidoff, Archstone’s senior vice president of strategic systems and
head of marketing. “Our customers enjoy living in our incredibly located apartment homes where they have easy
access to some of the best live music venues in the country. This contest provides them the opportunity to take part
in the joy of creating original music for a worldwide audience and, of course, a chance to win a trip to Lollapalooza.”
But Archstone Music Fest Original Song Contest entrants won’t be the only customers receiving the chance to win a
VIP concert trip for two to Lollapalooza in Chicago. Customers who visit any Archstone apartment community
nationwide between June 20 and 26 will be able to enter the Archstone Music Fest Leasing Expo Sweepstakes.
(No purchase necessary. See official sweepstakes rules for details.) One winner will be selected via a random
drawing and announced on the Archstone Views blog on July 5.
Archstone is also giving away 10,000 free downloads of Ryan Star’s hit single “Brand New Day,” which is the
theme song for the popular Fox TV series “Lie to Me,” to apartment seekers who visit its communities during the
Archstone is a recognized leader in apartment investment and operations. The company's portfolio is concentrated in
many of the most desirable neighborhoods in and around Washington, D.C., Los Angeles, San Diego, San
Francisco, New York, Seattle and Boston. Archstone strives to provide great apartment rentals and great service to
its customers—backed by service guarantees. As of March 31, 2011, the company owned or had an ownership
position in 428 communities located in the United States and Europe, representing 76,891 units, including units under
construction. Utilizing this tremendous amount of expertise and institutional knowledge, Archstone now also offers
comprehensive advisory services to owners and lenders who want to maximize the value of their assets through
Archstone Real Estate Advisory Services.
About Ryan Star
Long Island native Ryan Star released his album “11:59” to a phenomenal chart debut, coming in at No. 10
on Billboard’s “Top Rock Albums.” The album peaked at No. 2 on iTunes’ “Top Pop Albums” tally, and debuted in
the top 15 on iTunes’ overall sales chart. “Start A Fire,” the latest single from “11:59,” recently arrived at Hot AC
radio outlets nationwide, where it is now bulleting its way through the Top 20. Star performed the song – as well as
his breakthrough single "Breathe" – on the Rachael Ray Show and CBS’ The Early Show on Saturday Morning. In
addition to joining legendary Bon Jovi on tour for select dates, Star also took part in VH1’s Best Cruise Ever
2011 this year – a floating music festival sailing from Tampa to Cozumel, Mexico featuring VH1-supported artists
Train, Lifehouse, Colbie Caillat, The Script and more. For more information on Ryan Star, visit www.rstar.net.
"11:59" is available in stores now.
Peter Jakel, 720-873-6392