Business Marketing Plan

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Business Marketing Plan Powered By Docstoc
					This document provides an outline that, once completed, can serve as a marketing plan
for any business product or service. The blank template provides a complete layout for
a SWOT analysis, marketing strategy, financial projections, implementation controls,
and contingency planning for the rollout of a product or service. A product manager
should use this form to properly analyze the current market need for the product or
service before launch. This form can be modified to include additional information to
best fit the needs of company seeking to develop a marketing plan for a new product or
service.
Business Marketing
Plan
Table of Contents

EXECUTIVE SUMMARY ................................................................................................ 4

SITUATION ANALYSIS .................................................................................................. 5

SWOT ANALYSIS .......................................................................................................... 6

MARKETING STRATEGY .............................................................................................. 7

FINANCIAL PROJECTIONS .......................................................................................... 8

IMPLEMENTATION CONTROLS ................................................................................... 9

IMPLEMENTATION CONTROLS - (CONTINGENCY PLANNING) ............................ 10




                   Current Date

                  Project Name

           Project Description



                    Prepared By

                   Prepared For




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                                         Executive Summary
Main Goals and
Recommendations

Part 1




Main Goals and
Recommendations

Part 2




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                                      Situation Analysis

Sales / Costs

Market Info




Competitors



Macroeconomic Forces




Rate of market growth




Relevant Trends




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                                  SWOT Analysis

Strengths (advantages/capabilities/resources)   Weaknesses (disadvantages, gaps, reliability of data)




Opportunities (market developments/ tactics /   Threats (overall economy / market demands / political
partnerships & distribution)                    effects)




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                                Marketing Strategy


Mission




Marketing
Objectives




Financial Objectives




Competitive
Positioning




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                                Financial Projections
Sales Forecast




Expense Forecast




Break-even Analysis




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                          Implementation Controls
                                Quarter 1   Quarter 2   Quarter 3   Quarter 4




Goals




Budget




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 Implementation Controls - (Contingency Planning)
Contingency
Plan 1




Contingency
Plan 2




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DOCUMENT INFO
Description: This document provides an outline that, once completed, can serve as a marketing plan for any business product or service. The blank template provides a complete layout for a SWOT analysis, marketing strategy, financial projections, implementation controls, and contingency planning for the rollout of a product or service. A product manager should use this form to properly analyze the current market need for the product or service before launch. This form can be modified to include additional information to best fit the needs of company seeking to develop a marketing plan for a new product or service.
This document is also part of a package Top Marketing and Branding Tools 9 Documents Included