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					Community Radio Licence Application Form



Siren FM
 Public Version 1.0 30th July 2004.




A.         Please read the Notes of Guidance for Community Radio Licence
           Applicants before completing this form. For assistance with individual
           questions, please refer to the relevant sections of the application
           notes which accompany this form.

B.         Please read this document carefully and then answer all the questions
           as fully and accurately as possible.

C.         Please complete this form in English. One typed copy should be sent by
           e-mail to: communityradio@ofcom.org.uk (if it is not possible to e-mail
           your application, please send one typed copy to the address below).

D.         Applications will be made available for public inspection on Ofcom’s website.
           Details of which parts of an application may be submitted in confidence are
           included on the first page of the 'Application Notes' which accompany this
           form. If you wish to submit any information in confidence other than that which
           is indicated in the Application Notes, as being specifically permissible in such
           a form, confirmation that this is acceptable must be sought in advance, in
           writing from Ofcom's Community Radio Licensing Team.

E.         If you are completing the form on behalf of some other company, please make
           this clear in an accompanying letter. You will need to provide evidence of your
           authority to act on behalf of the applicant. The form should be filled in so as to
           include information about the applicant, not about you acting on their behalf.

F.         Sufficient information must be supplied about the identity, composition and
           ownership of the applicant and any body which controls the applicant to
           ensure that the applicant may hold a community radio licence granted under
           the Broadcasting Act 1990 (as amended) in accordance with the
           Communications Act 2003 and under the Community Radio Order 2004.
           Before a licence is granted, further details may be required.

G.         In submitting this application you agree that, should a licence be granted,
           Ofcom may publish contact details for the licensee (specified in section 2.6)
           of this application form), which may include personal data, on the Ofcom
           web site and/or in other relevant publications.

H.         This application form covers the requirements of the Broadcasting Act 1990
           (as amended) and the Wireless Telegraphy Act 1949. If the application is
           successful you will be issued with both a Broadcasting Act licence and a
           Wireless Telegraphy Act licence.

Community Radio Licensing , Radio Planning & Licensing Team
Ofcom
Riverside House
2A Southwark Bridge Road
London SE1 9HA.




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SECTION ONE.                  OPENING STATEMENT.

1.1   Opening Statement.
Please provide a short introductory statement summarising the target
community, the objectives of the service, and its broadcasting philosophy.

(For more information please refer to section 1.1 of the accompanying
notes).


Over the last 10 years, Lincoln, traditionally a city at the centre of a largely
rural and agricultural county has adapted positively to new economic
circumstances and changes in local youth employment. The introduction and
growth of the university into this community together with an increasing
number of young people taking up further or higher education has resulted in
a changed demographic. In response, SIREN FM – as a university based
radio station and supported by one of the strongest media and journalism
faculties in the UK has consistently adopted two objectives:

•    To provide an enjoyable broadcasting outlet and voice for students,
     schools and community groups in Lincoln by improving media literacy and
     communication skills.
•    To integrate the university into the wider community. SIREN’s new
     objectives are to develop social action broadcasting, provide an increasing
     outlet for the local youth music foundations and to play a part in the
     universities outreach and wider participation projects.

Added to this is a commitment to provide a varied diet of music and speech
not by provided by Lincoln’s two mainstream local broadcasters

    Please continue to Section Two on next page.




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SECTION TWO – About your organisation and how to contact you.

Ofcom needs information about your organisation and needs to be able to
contact you.

(For more information about the individual questions below, please refer
to sections 2.1 to 2.7 of the accompanying notes).

2.1  Proposed Name of Station
SIREN FM


2.2    Contact Address
SIREN FM                                      Brayford Pool
Faculty of Media & Humanities                 Lincoln
University of Lincoln                         You must include the        LN6 7TS
                                              postcode

Is this address:
The main address of your organisation?                 Yes

The registered office of your organisation?            Not applicable

The home address of the main contact?                  No

Other contact details for your organisation, as applicable:

Phone (work)                 (01522) 886270     Phone (home)         (01673) 861543

Mobile number                (07963) 992785     Fax number           (01522) 886021

E-mail address                          brudd@lincoln.ac.uk

Website address              www.sirenonline.co.uk


2.3    Contact Name
   Bryan Rudd (Senior Lecturer in Media Production)



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2.4       Company Details: What type of organisation are you? Please tick the
          appropriate boxes and provide the additional information requested.

FOR QUESTIONS 2.4, 2.5 and 2.7 PLEASE SEE ACCOMPANYING
LETTER FROM THE UNIVERSITY REGISTRAR: SEE APPENDIX 1

Company Limited by Guarantee ?                   Waiting to be registered    ?
OR Registration Number:

Date of Registration or Application:

Company Limited by Shares                        ?      Waiting to be registered    ?
OR Registration Number:

Date of Registration or Application:


2.5   Is your organisation a registered charity in England, Wales, Scotland or
Northern Ireland? If so, please provide details here.
Registered Charity                ?      Waiting to be registered   ?
OR Registration Number:

Date of Registration or Application:


2.6    Public Contact Details.
For publication on the Ofcom website and/or in other relevant publications
(published either by Ofcom or third parties directed by Ofcom) should a licence be
granted.

Contact Name
 Nikki Dillon (acting Station Manager & Development officer)

Contact Address
 Faculty of Media & Humanities                 Lincoln
 University of Lincoln                         Lincolnshire
 Brayford Pool                                 You must include the         LN6 7TS
                                               postcode

Other contact details for your organisation, as applicable:

 Phone number:                (01522) 886270    Mobile number:    (07788) 588752

 Fax number:                  (01522) 886021    E-mail address:   ndillon@lincoln.ac.uk

 Website address: www.sirenonline.co.uk


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2.7     Supporting Documentation.
Ofcom needs to check that your organisation is eligible to operate a
Community Radio service. Please tick the appropriate boxes to show which
of the following documents you have provided:

Certificate of Incorporation                 ?
Memorandum & Articles of Association         ?

(Please make sure you include your organisation's name and postcode on the
front page of the constitutional document(s) provided.)


Please continue to Section Three on next page.




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SECTION THREE – Ownership.

Please provide the following information in relation to the directors of the
applicant group.

(For more information about the individual questions below, please refer
to sections 3.1 to 3.15 of the accompanying notes).

DIRECTORS

3.1   Name of member or director
 Professor David Chiddick

3.2   Contact Address
 Vice-Chancellor’s Office                     Lincoln
 DMC Building                                 Lincolnshire
 Brayford Pool                                You must include the      LN6 7TS
                                              postcode

Other contact details

Phone number                 (01522) 886100   Mobile
                                              number

Fax number                   (01522) 886200   E-mail          dchiddick@lincoln.ac.
                                              address         uk

3.3       Other Employment

 Vice-Chancellor and Chief Executive, University of Lincoln



3.4       Relevant interests

 Vice-Chancellor and Chief Executive, University of Lincoln
 Outreach and widening participation.


3.5       Expected Role in Community Radio Station

 Chief Executive and Honouree Patron




 PLEASE REPEAT QUESTIONS 3.1 – 3.5 FOR EACH DIRECTOR OF THE
 APPLICANT GROUP

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3.6    Please provide the names and addresses of the members of the
company. If the applicant is a company limited by shares, this information
should be provided in respect of participants with an interest of more than 5
per cent in the applicant, as well as participants with an interest of more than
5 per cent in any body which controls the applicant.

Professor David Chiddick, Vice-Chancellor and Chief Executive, University of
Lincoln




Please state whether the applicant or any member about whom information
has been provided under question 3.6 above is involved in any of the activities
listed below, and give the extent of such interest. For these purposes the
applicant includes associates of the applicant (i.e. directors and their
associates and other group companies). If any of the following categories do
not apply, applicants must still complete this section, clearly indicating that this
is the case by writing 'none' in each such section.

3.7       Local Authorities

None

3.8      Bodies which are wholly or mainly of a political nature, or which are
affiliated to suc h a body:

None

3.9       Bodies whose objects are wholly or mainly of a religious nature:

None

3.10      An individual who is an officer of a body falling within 3.9 above:

None

3.11      An advertising agency or an associate of an advertising agency:

None

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3.12      Other Broadcasting Act licensees, specifying which licences:

None

3.13 Affiliations with other bodies not outlined above, (for example related
charities or community groups):

None

3.14      Other matters which may influence the application.

Ofcom requires that applicants should, at the time of making this application,
notify Ofcom of any matters which might influence Ofcom’s judgement as to
whether:

a)    any director/manager or the applicant group,
      or,
b)    any individual, or any director of a company, who will have an interest
of 10 per cent or more in the applicant group

may not be considered a ‘fit and proper person’ to participate in a radio
licence.

Tick here if there are no reasons why Ofcom might consider the applicant not
to be a fit and proper person to participate in a radio licence: v

If you have not ticked the above box, please provide details on a
separate sheet, such that this information may be kept confidential by
Ofcom.

3.15 Has the applicant made any other application to Ofcom (or its
predecessor broadcast regulators – the ITC and the Radio Authority) for any
licence within the last five years? If so, provide the licence reference
number(s) and / or the name(s) of the service(s) for granted licence(s).

Tick here if the Answer is NO
If you have not ticked the above box, please provide details of here
For the past five years the university has had a Restricted Service Licence
(RSL) under the SIREN FM name. Here are the last two:

26 April 2004 No. SRSL 113/2004 & WT act licence No: RRS (A) 04/2161

14 March 2003 WT act licence No: RRS (A) 03/988

The other licence numbers can be provided if necessary.



Please continue to Section Four on next page.




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SECTION FOUR – Management.

Please provide details of those individuals who will be responsible for
management and policy-making process.

4.1       Details of board, management committee or equivalent:

                                     SIREN Steering Committee

•     Four academic ‘patrons’ (permanent full-time paid university staff)

The patrons are responsible for overseeing SIREN FM on behalf of the
University, the Vice-Chancellor, and the Dean of Faculty. They will advise on
general issues relating to university rules and procedures, matters relating to
Ofcom and general media legislation. Where necessary, each patron will
provide advice in one or two areas such as news, general programmes, music,
schools and community liaison and equal opportunities. One patron will be
responsible for the line management of the Station Manager.

•     Station Manager/Development Officer (currently part-time paid university
      staff: full –time funding is available if licence is awarded)

Day to day running of the station, administration, budget, schools, community
and sponsors liaison. The station manager will be responsible for chairing
meetings, and organising interviews for the student volunteers acting as heads
of sections.

•     Programme Controller (one/two year student volunteer unpaid)

Responsible for scheduling with the heads of sections. Making sure that all
non-media/journalism students and community volunteers have the
opportunity to receive in-house training before broadcasting.

•     Heads of Music/News/Features/Marketing Publicity/Technical-Web
      team (one/two year student volunteers unpaid)

Each head of a SIREN department leads a team who provide, produce, or
enable others to broadcast on SIREN FM. They liaise with the Programme
Controller to make sure that slots are filled and equally distributed between the
various interests within the station.

•     Representatives of schools/FE Colleges/Community groups
      (volunteers unpaid)

Currently, 11 schools and 2 colleges are invited to broadcast via schemes in
which media students studying at the university go out as part of their degree
work to teach/mentor/develop programme making. There is a strong input from
the teachers and the county educational authority. As more schools/colleges
become involved and become a regular or fixed part of the station output, it
would be essential to have some representation/feedback in this development.

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4.2    Indication of Staff structure, to include numbers of unpaid, (volunteer)
staff positions and number of paid staff (if any):




                                        Academic Patron
                         (Salaried university employee as line manager)



                          Station Manager/Development Officer (Paid)
                        Assistant managers: 2-3 MA placement students
                             (Administration support from the Faculty)



            Programme Controller                    Head of          Technical/
              (Student volunteer)                   Marketing        Web team
                                                    /publicity

                                                    Student          Student
    Head           Head              Head           volunteer        volunteer
    of             of                of
    Music          News              Features
                                                    Representatives from Lincoln
                                                    Schools/Lincoln College
                                                    FE/Community Groups




Please continue to Section Five on next page.




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SECTION FIVE – Community to be served

The Community Radio Order 2004 defines a ‘community’ as

(a)       the persons who live or work or undergo education or training in a
          particular area or locality,
or,

(b)   persons who (whether or not they fall within paragraph (a)) have one or
more interests or characteristics in common.

(For more information about the individual questions below, please refer
to sections 5.1 to 5.3 of the accompanying notes).

5.1    Description of the Target Community (or Target Communities).
• Students - studying at University of Lincoln, Lincoln College and Bishop
    Grossteste Teacher Training college
• Schoolchildren age 9-18
• Local young people
• Community groups involved in a variety of activities including performance,
    music, the arts, (age non-specific) etc


5.2       Community Demographics.

The attached APPENDIX 2 is for the city of Lincoln only and is taken from the
2001 Census. The ‘bulge’ at age 20-24 clearly represents the significant
student population. The data for the 10-14, 15-19, a nd 25-29 age ranges are
all above the national average. Even though the figures are now 3 years old,
the university and college have continued expand the student base during this
period.

Although the university brings approximately 8500 students to the city, the
student population is spread between the city centre Brayford Campus and
the Riseholme Campus based a mile outside the city boundary.

Lincoln College is based within the city centre and the majority of its student
population are local and reside within a 5-7 mile radius of the college

Lincoln’s schools and community groups are distributed fairly evenly around
the city


5.3       Evidence of Local Demand and Support:




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•    The website/SIREN on-line received approximately 27,327 individual (i.e.
     first time) hits during the last 3 week RSL in April/May 2004

Letters of support
• Dr. Cheryl Berry, Director of Education, Lincolnshire County Council
The county council have co-funded and supported a Schools Radio Scheme
over 3 years and will continue to do so in 2005. The scheme originally
involved media students teaching, mentoring and training children from 3
schools working over 4 months to independently produce 3 live programmes
each on SIREN FM’s RSL’s. In 2004 10 schools participated including:

(Please note that each representative below would be happy to provide
evidence on request)
St. Faith & St. Martin’s Primary School
School contact- Ben Stephenson 01522528063
St. Mary’s Preparatory School
School contact- Mark Upton(Head) 01522524622
St. Peter & Paul RC High School
Jo Burrows (Deputy Head) 01522 871400
Lincoln Christ’s Hospital School
Luci Preston 01522 81144
Yarborough High School
School Contact – Joe McCarthy 01522 529203
Joseph Ruston College
Contact – Maurice Raphael
City Community College
Contact - Debra Hinchley 01522 882800
The Priory School
Contact - Kate Bembridge 01522 889977
Usher Junior School
Contact - Mark Robson 01522 879797
Monk’s Dyke College, Louth
Contact - Mike Kinnaird 01507 606349

• Sara Bullimore, Arts & Cultural Sector Officer, Lincoln City Council
In 2002 Lincoln City Council provided funding of £1000 to develop community
arts, and deprived city ward community groups. Student volunteers worked
with the groups over 4 months to provide a series of community based special
interest programmes. If SIREN is granted a licence the city council would like
to develop a partnership in terms of identifying and encouraging community
groups to take part.

•    Charlie Partridge, Managing Editor, BBC Radio Lincolnshire (01522
     511411) The BBC have continually provided opportunities to gain work
     experience as an additional incentive for students who are involved with
     SIREN FM’s RSL’s.

• Nikki Kate Hayes, MD Soundlincs (01522 510073)
SIREN FM has continued to support a number of young musicians via
broadcast live events, in-house sessions and the promotion of local music.


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Please continue to Section Six on next page.




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SECTION SIX – Social Gain, Accountability and Access to Station.

Every applicant for a community radio service must demonstrate that the
proposed service would be provided primarily for the good of members of the
public, or of the target community, and in order to deliver social gain.
Applicants must provide evidence that their proposed service would result in
the delivery of significant social gain to the public, or the target community. In
addition, when deciding whether or to whom to award a community radio
licence, one of the criteria to which Ofcom must have regard is the extent to
which the proposed service would result in the delivery of social gain to the
target community. The Community Radio Order lists four mandatory social
gain objectives and a further (non-exhaustive) list of seven other social gain
objectives that may be applicable.

Please use the first three questions in this section (boxes 6.1 to 6.3) to answer
general questions about how the applicant proposes to serve its target
community.

Explain (in boxes 6.4 to 6.7 below) how you propose to meet the four
mandatory social gain objectives and explain (in box 6.8 below) what
additional social gain objectives (if any) you intend to include as social gain
objectives for your proposed service. For each of the objectives, please
specify the nature of the targets involved and outline how you expect these to
be achieved.

In addition to social gain objectives, when considering applications, Ofcom is
required to have regard to various underlying characteristics which define
community radio services, some of which are relevant to this section of the
application form, (boxes 6.9 and 6.10 below).

In addition to the social gain objective concerning training for members of the
target community or the wider public (box 6.6), the Community Radio order
2004 contains a further, slightly different, reference to training as a selection
criterion. Ofcom is required to have regard to provision of training in the use
of station facilities by members of the target community.

Finally, this section of the application form also gives applicants the
opportunity to detail other forms of community involvement (boxes 6.12 to
6.14).

(For more information about the individual questions below, please refer
to sections 6.1 to 6.14 of the accompanying notes).

6.1    Addressing Community Needs. Please give a general overview of how
you propose to ensure that your service will address community needs. In
particular, the extent to which the service would cater for the tastes and
interests of the target community, and broaden the range of programmes
available by way of local services in the area to the target community.




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1. Community groups, schools and the university sister colleges would
provide a representative at SIREN board meetings and/or at a SIREN Radio
council.
2. The university/SIREN FM has well established links with the City and
County Councils PR, Education, and Arts & Leisure departments.
3. The university operates a number of mentoring, outreach and community
programmes. Through this network we would stay in touch and be actively
involved with new initiatives for community/arts/social action programmes.
4. Quantitative and qualitative feedback every 6 months , questionnaires etc.
5. A feedback type broadcast programme which would invite our listeners to
comment upon the programmes via telephone.
5. Feedback forums via the station website

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6.2   Targets and Milestones
1 month - Establishment of interim Siren board
1 month - Initial key volunteer staff selection and recruitment of on-air talent
2 months – links with schools re-established, new schools approached, initial
community learning opportunities begun.
2 months - main on-air talent trained, schedule established
2 months - community training rollout
3 months - Establishment of permanent Siren board (following discussions,
negotiations) Meeting schedule established.
3 months - initial public feedback (email logs etc)
3 months - SME awareness rollout.
6 months - community forums established feedback analysed




6.3  Numbers Involved
• Student volunteers 150
• University staff 15-20
• Community groups (inc. youth music) 50-60
• Schools 180-200

There are a number of planned initiatives including a foundation degree and
Masters (Media & Journalism) programmes which would include placements
and training. Part of the MA programme for example would include organising
and training community volunteers.



6.4     (Mandatory social gain objective) Explain how you have identified
your target audience(s) (defined in Section 4) as including individuals "who
are otherwise underserved" and explain what appropriate radio programming
you intend to provide.
• There is only one weekly show (‘The Mix’ BBC Radio Lincolnshire) that
    includes any youth programming. Lincs FM provide nothing.
• The BBC’s and Lincs FM’s social action and community programming is
    county wide whereas SIREN FM will be by definition local.
• Whilst the BBC does have some community input into the origination and
    making of content, this is limited. It will be a primary activity of SIREN FM.
    The radio programming will therefore reflect the interests and issues of the
    key target groups


6.5     (Mandatory social gain objective) Explain how your proposed service
will "facilitate discussion and the expression of opinion".




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Community training will involve the development of ‘community producers’
who will enable others to learn the skills of content origination. In this respect
Media, Journalism and communications students will apply their knowledge to
guide and mentor. This has worked for 3 years with school groups who
originate content WITHOUT bias from our students. This has proved to be an
empowering experience for all concerned. Please see the journal article
attached (APPENDIX 3) which outlines how this has operated.




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6.6     (Mandatory social gain objective) Explain how you propose to
provide education and/or training to individuals not employed by your
organisation.
Funding has been secured from the Regional Development Agency to buy a
mobile Programme/Newsgathering vehicle in conjunction with partners. The
vehicle will be equipped with portable minidisk machines and include Adobe
Audition edit software on either fixed PCs in the vehicle and/or laptops. The
self-contained vehicle can visit schools, youth centres, family centres and
provide customised training for young people and their parents/guardians.
Likewise any other social group and offer simple, basic record and edit
training to be fully inclusive. The community would then be encourage to tell
their story, gain transferable communication skills and be offered the
opportunity to take further formal or informal training, within Siren should they
choose to. Discussions on funding for training for key social groups are
underway with local development agencies. Workshop training for those
interested in specific roles at Siren would be part of a rolling programme and
tailored for each group or individual.


6.7     (Mandatory social gain objective) How do you propose to build a
better understanding of your target community and strengthen links within it?
• Open days and invitations from all interested parties.
• Using the mobile facility to visit community centres.
• Holding occasional SIREN board meetings away from the university and in
    the community centres.
• The university have invested in a new community annex (funded by East
    Midlands Development Agency) is to be completed in 2006. Part of this
    facility will house the new SIREN FM studio. This will be a walk –in centre
    for all community groups and individuals involved
• Links with other media promoting SIREN activities e.g. Lincolnshire Echo,
    free press etc

6.8      (Additional social gain objectives) Please include here details of any
         other ways in which your station intends to deliver social gain.
•     Creating bursaries and opportunities for members of the community
      groups to undertake some relevant level one degree units.
•     Foundation degrees
•     BBC Radio Lincolnshire will offer secondments to individuals involved in
      SIREN community/youth broadcasting.
•     BBC staff will occasionally undertake volunteer work with the community
      groups giving individuals opportunities to work with professional
      broadcasters.

6.9  (Community Radio characteristic) How do you propose to provide
members of your community with "opportunities to participate in the operation
and management of the service"?




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•    See earlier comments re: the community a nd school groups will have a
     presence on the SIREN board with equal voting rights. This presence will
     increase as the project develops.
•    Community members can become associate members of the university
     and have access to additional facilities (on top of the open access to
     SIREN facilities)




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6.10 (Community Radio characteristic) How do you propose to ensure
that the intended community radio service "is accountable to the community it
is intended to serve"?
• SIREN FM will have a written constitution of which all members will have
     to adhere to. This constitution will specifically state that standing members
     can be voted in or out and that policy will be open to consultation.
• There will be four quarterly open meetings in which SIREN members will
     have an open floor and debate on policy.




6.11 (Statutory selection criterion) What provision do you intend to make
to allow for access by members of the target community to the facilities to be
used for the provision of the service, and for their training in the use of such
facilities?
A mobile programme/newsgathering vehicle (as discussed earlier 6.6). We
intend to be inclusive and not exclusive therefore tailored workshops both on
site for the community and on-site at Siren will be part of a rolling programme
delivered depending on convenience and need of the community. Equipment
upgrades, as and when, will be carefully sourced for ease of use as well as
broadcast quality. Tests with young primary children (year 4) have already
identified suitable facilities. Training will initially be provided by tutors with
substantial industry experience and later by others who have already been
trained, therefore ensuring a rollout and sharing of skills.


6.12 Other (Broadcast) Community Radio Objectives
• To establish a long lasting service that grows organically with and mirrors
   its community.
• To be seen less and less as a university service, but as a radio station that
   enables individuals and groups to have their say and draw attention to
   activities which would not normally be given space in the main media
   outlets




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6.13 Other (Non-Broadcast) Community Activities
Special events, fundraising and constant awareness campaigns and activities
for both the station and community groups.

Local bands as part of SIREN FM showcases.
• ‘Siren nights’ in local venues including local bands
• Launch festival in the city centre
• Regular live ‘open-air’ broadcasts from the city centre and community
   centres.
• Competition and charity events.




6.14      Other Information




Please continue to Section Seven on next page.




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SECTION SEVEN – Programming.

(For more information about the individual questions below, please refer
to sections 7.1 to 7.10 of the accompanying notes).

7.1    Programme Service
The intention is to follow and expand the pattern of previous RSL’s, in which
the main daytime output is generally aimed at a predominantly 15-24
audience in both music and speech.
The evenings will include more specialist speech and music programmes
(including community programmes) aiming at a slightly broader audience of
15-30+.
At weekends, the station becomes more a mixed programme as Saturday and
Sunday mornings are reserved exclusively for Schools broadcasting and
Sunday afternoon for community and o utreach projects.


7.2     How will your proposed community radio service be different and
distinct from existing (non-BBC) local radio services in the area concerned,
and how will it broaden the range of programming offered in the locality? In
addition, please explain how your proposed service will be of a nature or have
a content distinct from that of any other local service with which it overlaps by
fifty per cent or more in terms of population.
• BBC Radio Lincolnshire and Lincs Fm are county wide, SIREN F M is local

•    Currently the local IR station plays a mixture of contemporary chart music
     and older hits. Its main target audience appears to be a predominantly 25+
     audience with comparatively little speech based programming outside of
     news. SIREN is targeting a younger audience profile (see APPENDIX 2)

•    SIREN will target news issues that are local and community based

•    SIREN will include and promote local talent and live acts.

7.3   Music and Speech Output
A 65:35 music to speech ratio.




7.4    Type(s) of music output included
• Mainstream Rock and Pop, Indie, Dance music, Hip-Hop, Rap, Alternative,
    Folk, country, Jazz, Soul, Motown, World Music.

•    Live sessions and in-house pre-recorded local bands/unplugged.




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7.5    Type(s) of speech output included
• Documentaries and factual features, (30 minutes per week)
• News, (3-4 2 minute bulletins per day Monday-Friday)
• Current affairs/discussion, (1-2 hours per week)
• Quizzes, (series not weekly)
• Drama, (15 minutes per week)
• Social action/community information announcements (1 hour per week).
• All other speech will be contained within music based programmes and
    community discussion based packages. This will vary with university
    semester breaks.

Section continues on next page…




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7.6    Details of Third party Programming Sources
• 3-4 hours of programming a week from Monk’s Dyke College in Louth
    based on the same lines as the Schools broadcasting ( i.e. mix of
    mainstream and indie music, speech-based packages, guests)
• Occasional guest programmes form Southside Broadcasting (Teesside)
• Former students providing programming. (Alumni broadcasting!!)


7.7   Broadcast Hours
9.00am -1.00am Sunday – Thursday
9.00am -2.00am Friday – Saturday

Occasional repeats of drama/documentaries and pre-recorded music
sessions



7.8   Automated Output
Play-out system between 1.00am – 9.00am Sunday-Thursday and 2.00am-
9.00am Friday - Saturday




7.9   Broadcast Languages(s)
English




7.10 Commencement Date
3 October 2005




Please continue to Section Eight on next page.




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SECTION EIGHT - Finance

(For more information about the individual questions below, please refer to sections 8.1 to 8.5 of the accompanying
notes).


8.1       Capital, Set-Up Funding and Financial Support:

Provider of funds                    Is funding   Is this funding secured? Impact      Terms and conditions placed      % of    Amount of
(name and address,                   in cash or   if funding is not secured /          on funding (if any).             Funding Funding (£s).
status of provider e.g.              in kind?     contingency arrangements.
charitable foundation,
company etc.)

                                                  Yes though additional
University of Lincoln                Both         sponsorship will be sought           None                             100%     10,000
                                                  were possible. The
                                                  infrastructure is already in fully
                                                  place in terms of
                                                  studios/equipment etc.




                                                                                        Total Capital, Set-Up Funding
                                                                                                                         100%    £10,000
                                                                                               and Financial Support:




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SECTION EIGHT – FINANCE (continued)

8.2       Capital and Set-Up Expenditure:

            Item                                                              Details                                              £s
Premises (including                  Already in place and regularly serviced by university technicians
refurbishment and fitting
                                                                                                                           0
out costs).

Transmission Equipment:              Already in place and regularly serviced by university technicians
                                                                                                                           0

Studio Equipment:                    Already in place and regularly serviced by university technicians
                                                                                                                           2000
                                     3 new studio microphones, headphones and 2 stands
Pre-Launch Publicity and             Through sponsorship
Marketing (if any):                                                                                                        4000

Other one off costs                  A new server for the computerise music play out system
(please specify)                                                                                                           1500

Capital equipment                    The equipment is owned and replaced regularly by the University
already owned by group
(at current replacement                                                                                                    0
value)

Working Capital
(Contingency Reserves)                                                                                                     1000


                                                                                                         Total set up costs 8500

(Please continue on an additional sheet if necessary).

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SECTION EIGHT – FINANCE (continued)

8.3       Operating Costs
           OUTGOINGS                    Pre Launch Budget                     Year 1 Budget
                                     Pre-launch Pre-launch   On-Air      On-Air       On Air      On-Air
                                     6 to 3      Quarter     Quarter 1   Quarter 2    Quarter 3   Quarter 4     Year 1
                 Items:
                                     months      (£s)        (£s)        (£s)         (£s)        (£s)        Totals (£s)
                                     (£s)
Hp/Leasing                           0           0           0           0            0           0           0
General and Administration
 - Staff                             See total   See total   See total   See total    See total   See total   18000
 - Premises                          0           0           0           0            0           0           0
 - Legal and Professional            0           0           0           0            0           0           0
 - Establishment/overheads           0           0           0           0            0           0           0
Engineering
 - Transmitter operating costs       0           0           0           0            0           0           0
 - Other (specify)                   0           0           0           0            0           0           0
Programming
 - Copyright fees                    See total   See total   See total   See total    See total   See total   2500
 - Music library                     500         100         100         100          100         100         1000
 - Acquired programming              0           0           0           0            0           0           0
 - News service                      0           0           0           0            0           0           0
 - Other (specify)                   0           0
Sales cost/commissions
                                     0           0           0           0            0           0           0
(where appropriate)
Marketing and promotion
                                     3000        3000        500         500          500         500         8000
(where appropriate)
Audience research (where
                                     0           0           0           0            0           0           0
appropriate)
Others (please specify)                                                                                       0

Total Outgoings                                                                                               29500


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Section continues on next page…




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SECTION EIGHT – FINANCE (continued)

8.4       Annual Income and Revenue Funding (Year 1)

Provider of funds                    Is this      Is this funding secured,   Terms and              Anticipated % of   Amount of
(name and address,                   funding in   impact if funding is not   conditions placed      Funding            Funding (£s)
status of provider                   cash or in   secured / contingency      on funding (if any):                      (Year 1).
e.g. charitable                      kind?        arrangements?
foundation)

University of Lincoln                Both         Secured                                                              10,000
Application for                      Cash                                                                              30,000


Total Income and                                                                                                       40,000
                                                                                                         40%
Revenue Funding:

Commercial and other sources.
                   Type of Income and Revenue Funding.                                              Anticipated % of        Amount of
                                                                                                        Funding            Funding £s.
On-air spot advertising
                                                                                                                       0
Programme sponsorship
                                                                                                                       2000
Other commercial revenues (off-air sponsorship, merchandising etc.). Please
                                                                                                                       0500
specify. T-shirts, cups, key rings, hats, pens, badges etc
Other non-commercial revenues (fund-raising, subscriptions, donations etc.).
                                                                                                                       6500
Please specify. City and county council bids, SIREN events,
Total Income and Revenue Funding:                                                                                      9000
                                                                                                          9%

Section continues on next page…


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SECTION EIGHT – FINANCE (continued)

8.5       On-Air Commercial Activities


Do you intend to seek commercial                  Yes: (tick)   v   OR No: ?
revenues?



Will your proposed station carry on-air           Yes: (tick)   ?   OR No: v
spot advertising?



Will your proposed station carry on-air           Yes: (tick)   v   OR No: ?
programme sponsorship?



What contingencies are in place in case commercial revenues for the
proposed service do not achieve the anticipated levels?

We do not need any commercial sponsorship for the station to run a
reasonably full service. Currently, we operate a web-casting service on
around £2000. The additional funding to cover the additional staff salary
would in the first instance be secured through university




Please continue to Section Nine on next page.




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SECTION NINE - Engineering

(For more information about the individual questions below, please refer
to sections 9.1 to 9.12 of the accompanying notes).

9.1    Please provide a description of your proposed transmission site
Faculty of Media, Humanities & Computing
University of Lincoln
Brayford Pool
Lincoln
LN6 7TS
(This is a university faculty building used for teaching and staff offices
and is situated on the main university campus.)

9.2       Please provide a National Grid Reference for your proposed transmitter
site:

                  National Grid Reference                   =     SK9 67 1SE


9.3     Please tick this box to confirm you have included a map showing your
proposed transmitter site location and the expected transmission coverage
from it:

                           Map supplied:           (tick)       YES


9.4   Please tick this box to confirm you have included a photograph of your
proposed transmitter site

                           Photograph supplied: (tick) YES ( SEE APPENDIX 4)


9.5    Site Availability. Please tick those boxes below which best describe
your group's situation regarding your proposed transmitter site(s).
Site Identified                            ?


Agreement in Place:                                ?


Under Negotiation                          ?



Group Owns Site: The site is owned by the University of Lincoln. (SIREN
FM is part of the University student/community outreach activity and
thus will remain on the site)




                                               - 32 -
Public Version 1.0 30th July 2004.




Site not yet identified                             ?

Section continues on next page…
9.6   Antenna Details

(a)       FM – Height of Antenna above Ground Level.

                                     20                                  Metres.


(b)       AM – Height of Transmitting Antenna.

                                                                         Metres.


(c)       AM & FM – Assumed height of local ground above sea level.

                                     5.65 ordnance level                 Metres.


9.7       Radiated Power. Please complete the appropriate sections below.

(a)    If you are proposing to operate on AM, please give the Effective
Monopole Radiated Power (EMRP) level you expect to need in order to cover
your proposed service area.

                                                                          Watts.


(b)   If you are proposing to operate on FM, please give the Effective
Radiated Power (ERP) level you expect to need in order to cover your
proposed service area. (Vertical Polarisation).

                                               25                         Watts.


(c)   If you are proposing to operate on FM, please give the Effective
Radiated Power (ERP) level you expect to need in order to cover your
proposed service area. (Horizontal Polarisation) (if used).

                                                                          Watts.



Section continues on next page…




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(d)     Radiation (polar) Pattern. Please tick the appropriate box. If you tick
the 'Directional' box, please enclose horizontal radiation diagram(s), for the
vertically polarised signal component, and for the horizontally polarised signal
component (if used).

Omni – Directional                   YES                          Directional             ?.


Diagram of Vertically                               Diagram of Horizontally
Polarised signal                      ?             Polarised signal                      ?
component included                                  component included

9.8       Engineering Compliance.

Steve Judge - Technical Advisor for Faculty of Media & Humanities
Gary Johnson - Technical Advisor for Faculty of Media & Humanities



9.9       Principal Transmission Equipment.

(a)       Transmitter (Manufacturer)                                (model)

RADICA                                       FM50

(b)       Antenna (Manufacturer)                                    (model)

JAYBEAM                                      7050 (VHF, Centre-Fed Folded
                                             Dipole)

(c)       Limiter / Processing (manufacturer)                                   (model)

CRL FM AMIGO                                 AGC Limiter and Stereo Generator

(d)    Please provide a description of how these items of equipment will be
configured, including details of any additional filtering you consider may be
required.
50 Watt maximum power output (currently set to 15 Watts maximum
output)

Connected to antenna – 20 metres URM 67 cable

Power output regulated to metre (checked and set 2-3 years ago by
Telecommunications inspector). This system has worked successfully
for 10 years without problems.


Section continues on next page…


                                           - 34 -
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(e)    Please provide details of the gain calculations used to arrive at the
estimated ERP / EMRP figure required to cover the proposed service area of
your station.

Based on a previous conversation with Telecommunications inspector,
we can continue to use the 15 watt power setting as per every previous
temporary license (RSL). However, we need to cover an area that
includes ALL Lincoln schools and the three university sites (each
campus) clearly and in stereo. The ‘allowed’ signal strength is currently
not enough to cover the city evenly or effectively. The range/power
output needs to cover approximately 6 miles North and East, 7 miles
South and West. Further details of the position of the schools and university
sites can be provided if required.

9.10 Radio Data System (RDS). If you are proposing to operate an FM
service and want to transmit RDS data, please tick the box marked 'Yes',
otherwise, tick 'No'.
Yes: (tick)   ?
                                     No: (tick)     NO



9.11      Transmitter Maintenance and Repair.

Roy Parsons Ltd
21 Stuart Road
Acton
London
W3 6DG




9.12      Studio Location

Currently, Radio Studio 3, Second floor, Media, Humanities & Computing
building, University of Lincoln, Brayford Pool, Lincoln, LN6 7TS. (Please
note: if a licence is granted the university will be adding a dedicated new
community/student radio studio within 12-18 months though this will not
change any of the above details)


Please continue to Section Ten on next page.




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SECTION TEN - Concluding Declaration.

Do you confirm that, to the best of your knowledge and belief that:

(1)       The applicant is not a disqualified person in relation to the licence
          by virtue of the provisions of section 143 (5) of the Broadcasting
          Act 1996 (relating to political objects);

(2)       No director, member or other person involved directly or indirectly
          in the management of the applicant group is the subject of a
          disqualification order as defined by section 145 (1) of the
          Broadcasting Act 1996;

(3)       No person involved in the application has been convicted within
          the past five years of an unauthorised broadcasting offence and
          that the applicant will do all it can to ensure that no person so
          convicted will be concerned in the provision of the service, the
          making of programmes included in it, or the operation of the radio
          station if the applicant is granted a licence; and

(4)       Any matters which might influence Ofcom's judgement as to
          whether the directors or members of the applicant group are fit
          and proper persons to participate in a radio licence have been
          made to Ofcom.

Applicants should note that Ofcom reserves the right to revoke a licence
if at any time any material statement made is found to be false and to
have been made by the applicant or any member or officer thereof
knowing it to be false, and that in the circumstances of section 144 of
the Broadcasting Act 1996, the provision of false information or the
withholding of relevant information with the intention of misleading
Ofcom could incur a criminal conviction and a disqualification from the
holding of a licence.

I agree that the applicant conforms with the above                   ?

The ticked boxes below indicate which additional documentation is
included as part of this application:

Memorandum & Articles of Association             See letter
Certificate of Incorporation                     v
Map of proposed transmitter site                 v
Photograph of proposed transmitter site          v
Antenna pattern information                      v


Declaration continues on next page…




                                      - 36 -
Public Version 1.0 30th July 2004.




Others Documents (please provide details in box below)               ?

Census (appendix 2) following email
Journal article (appendix 3) and map photograph (appendix 4), posted




Application Payment (UK £ 600.00) non-returnable           v
( This has been paid in advance)

I hereby apply to Ofcom for the grant of a licence for the Community
Radio Licence described above and declare that the information given in
this application and any additional documentation is, to the best of my
knowledge and belief, correct.

Name:                Bryan Peter Rudd
Position:            Senior Lecturer in Media Production
Date:                23 November 2004

Please tick this box to confirm that you have kept a copy of this        v
completed application form for your records.

Please tick this box to confirm that you have completed this
form as completely as possible and that you have attached /              v
sent any required additional documentation, together with
the non-returnable application fee of £600.00


Please return this form and any additional electronic information by e-mail to:

communityradio@ofcom.org.uk

If there is any paper-based material associated with this application, please
send it to:

Community Radio Licensing
Radio Planning & Licensing Team 3rd Floor
Ofcom
Riverside House
2A Southwark Bridge Road
London
SE1 9HA

Please make sure you keep a copy of this form for your records.




                                          - 37 -

				
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