Top 10 tips for writing for the web

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					               Top 10 Tips for writing for the web

1- Create a title that is short and to the point.
Your readers will be scanning long lists of article titles, so your article title needs
to catch their attention immediately. Avoid long titles and clever puns or
metaphors. Your article title should tell exactly what your article is about.

2- Get to the point quickly.
Remember, people will be scanning your articles, so it’s important to get into the
meat of your topic early on. Rambling and long storytelling can lose an internet
reader’s attention. From the first sentence of your article, launch directly into
your topic.

3- Limit your word count.
A good word count goal is 400-800 words. A word count goal you will help you
keep on topic and not ramble on endlessly.

4- Keep your paragraphs short.
Reading from a computer screen is a challenge, so anything you can do to make
your article easy on the eyes is a benefit. Shorter paragraphs allow the reader’s
eyes to rest and encourage them to keep on reading. A paragraph can be as short
as one sentence. Organize your article’s paragraphs so that there is a lot of
breathing room in between each idea.

5- Use sub-headings to break up your article into sections.
Sub-headings are like road signs that instantly alert the reader to where they are
in your article. Sub-headings separate different main topics within your article,
and each sub-heading should clearly stand apart from the rest of the text. You
can make your sub-heading stand out by having all capital letters, or by putting a
star * or arrow => in front of the sub-heading.
6- Use the ‘Inverted Pyramid’ style when writing

The inverted pyramid principle says you should put your most important
point at the top of the article, followed by your next most important point,
and so on, in diminishing order of importance. This will help ensure that
you communicate the most important information before your visitors get
bored or distracted.

7- If possible, include list items.
Lists are hugely popular on the internet, probably because they are easy to skim.
Popular types of list articles are ‘Top Tips’ articles and ‘How To’ articles.

8- Limit your links.
It’s fine to share a link in your article every once in a while if absolutely
necessary, but keep in mind that excessive linking in an article is distracting.
Really, you want the main link clicking to be the link in your resource box.

9- Leave something to the imagination.
Don’t feel pressured to include every last bit of your knowledge in an article.
Respect your word count goals and leave the reader wanting more. You can
provide an excellent amount of value in an article without telling every last thing
about your topic. Your article should whet your reader’s appetite for your topic,
and then they can click the link in your resource box for more info.

10- Edit and re-edit.
Put your article away for a few days and then look at it again with fresh eyes.
Remove any sentences/paragraphs that are not absolutely necessary. Each
sentence should provide value and serve a purpose.


Description: The essential top 10 tips for writing engaging web content from The Centre for eBusiness. Great for creating new web content or editing existing online copy.