When 2011 is approaching, I wanted to meet small business owners are trying to
ramp the efforts of social media in the New Year. This is part of a four shares of
social media start-up package series. This series is specifically to help you if you
have) heard of social media, but do not know how it can benefit your business, or
b) that have invested time and money in social media, but have not seen any
My goal is to help small business owners, from curiosity and exploration in the
field of social media with results and value. As part of this series I'll cover
Facebook, but stay tuned for parts two, three and four on Twitter, LinkedIn, and
For a small business, there are few excuses for not having a Facebook page. Over
500 million people have joined Facebook and 250,000 every day. Aid for small
business brand awareness. Facebook can provide your company with a real-time
feedback. This is the fastest way to communicate with clients at a time. You can
track the effectiveness of its efforts on Facebook. And it is free to create a fan
As for Beginners (skip this section if your company already has Facebook Fan
If you're not on Facebook, you must first create a personal profile. Can you do this
by going to Facebook and fill out your name, email, password, gender, birthday
and all the other necessary details. It is good to add a picture too, so people log in
and "add you as a friend."
Once you've created your profile, you can create a page for your company calls a
fan page. You can do this by clicking "Ads and Pages" located on the left side of
the Facebook page of Interior.
Then click on "Create a page +". This prompts you to create a "Community Page"
or "Official". If you're a small business owner, please click on "Local Business"
button "Official" section and enter your name the company where it says "Page
name". Check the box that says you're the official representative of the page and
click on "Create Page formal." Finally, make sure it is the official website click on
"Create Profile" and then, within five minutes you've created a Facebook page for
Then click on "Info" tab at the top of the screen and click on "change". This will
prompt you for your business "basic information", "Details" and "coordinated".
When you have finished filling out this information, click the box to the left that
says "Write something about (your company)." This section provides a good, brief
description of your business and provide a link to your website and all other
relevant sites (blog, twitter, etc..) If you want to change what you wrote, click on
the pencil in the upper right corner.
So I recommend that shows a state of change. phased over several days, and
provides useful information such as easy access to relevant articles. Also add
photos to your company, products, services and equipment.
It aims to make before reaching the people to "suffer" your page is so that people
get an idea of what kind of content you want on the page. If you have a Facebook
page relatively pristine, people can not click on the "like" when they are invited to
Fill your Facebook page fan, follow these steps, as required by Facebook. Add
your logo to your profile, click "Send Picture" and then "Browse". Finally, you can
invite your Facebook friends to "suffer" your page by clicking the button that says
"think of friends" in the upper left of your page under the logo.
And there you have it. If you have completed these steps, you have a page with a
good solid amount of people who "like" the page.
How to grow your reach for Intermediate / advanced users Facebook
For business owners who have created a Facebook page, here are some tips and
applications that can help develop your staff:
1. Import contacts from your email list.
You can do this from your Facebook homepage. Find the "Get Connected" on the
right side of your profile. Click on "Find Your Friends" under where it says: "Who's
on Facebook?" This will take you to "Find Friends" where you will be prompted to
add your e-mail provider. If your domain is yourbusinessname.com and you use
Microsoft Outlook, select "other services e-mail" and click the little link that says
"File importer. Then click on "Find my Windows Contacts" when prompted and
click "run" or "allow" when security is posted. This will display a list of all your
contacts in Outlook that you are not friends with on facebook.
When you add friends to your e-mail service, Facebook asked to invite other
contacts that you do not need to join Facebook. I advise everyone to invite as
many of these are the email addresses of people who are not tied to their
Facebook account. In other words, are probably not, but use a different email
account. If you go through each name and find people who are not Facebook
friends, write your name on Facebook and see if they come up. If they are, add
them as a friend, rather than bombing by e-mail.
Remember that with the addition of these people are friends, not necessarily
motivate them to "like" your Fan Page. After you add your e-mail contacts, please
go to the Fan Page, select the "Suggest Friends" and select the people who think
like that to be your fan.
2. Creating a Welcome tab and other visual elements help convincing Static FBML.
Facebook Pages come standard with the "Wall", "Information", "Photos",
"Opinion" and "Video" tab automatically. These are good starting point, but there
are many other applications that can help you reach and engage people. One of
the most demanding applications, which is useful for every business is static
FBML. This application creates a new tab with the Facebook page where you can
download compelling graphics. One of the first graphics have to do is to welcome
you to a page that encourages people to your page, click on the "As" button. If
you want step by step how to create a tab and other graphics using static FMBL,
see our previous post "How to create a page with Facebook Static FBML.
3. Measuring the quality of your posts on Facebook Analytics.
Facebook Analytics can track the number of impressions by mail on a daily basis
"like" period, monthly active users, with daily commentaries, and other variables
on the right on Facebook. If you want to learn how to do it, check out our
previous post "How to measure the effectiveness of the Post."
4. Place the icon on your Facebook marketing materials.
Place the Facebook logo on your website, email signatures, newsletters, LinkedIn
profile, business cards and other printed materials. Includes a call to action on
each "like" your Facebook page for bargains, tips, articles, photos, updates, etc.
5. Advertise on Facebook.
Facebook offers advertising more specific than traditional stores. Facebook allows
you to target people from a specific location, age, gender, interests, education
level, birthday, marital status, place of work, and even your friends connections. If
your company has an advertising budget, consider investing in highly targeted ads
on Facebook, track your success,
6. Download Roominate is the first step in social media success.
This refined to offer value to customers and help to identify useful content and