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Successful Affiliate Marketing On The Internet

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					Successful Affiliate Marketing On The Internet

People often want to earn commissions by selling products or services,
but do not own a company, or have their own products, or even have a
website. This does not exclude them from making a decent living in the
sales industry; they can become affiliate marketers. Countless thousands
of domestic and foreign companies want independent help in promoting
their merchandise, and contrary to popular belief, affiliate marketing is
not a closed industry.

Becoming an affiliate marketer for someone else's product line is not a
new fad. In fact, it has been a staple of the sales industry for
centuries. In today's internet-based economy, old-fashioned word-of-mouth
has a new meaning, because information exchange is not only lightning
fast, it is available to just about everyone on the planet. The way
companies conduct their everyday business, from testing out new products
to keeping established customers, revolves around the 21st century
version of getting the word out.

Basically, affiliate marketing in its contemporary dress is rather
simple: an affiliate marketer seeks a company whose products or services
are interesting and saleable, and then decides to help out with the
promotion of that company's product. In return, the affiliate earns a
share of the profit. For example, if Company "A" sells garden gnomes,
they are probably advertised on the internet. Company "A" will have their
own website, complete with product information about their garden gnomes,
and customers can order by placing items in a shopping cart and
proceeding to online checkout, paying with a credit or debit card. In
addition, the company advertises on Google, Internet Explorer, or other
search engines. An affiliate is allowed to participate in the same
advertising game.

The independent affiliate will obtain a special destination URL code that
is incorporated into all online text, video or banner ads. Customers who
click on these advertisements will signal a charge to the affiliate's
account with the search engine company. The affiliate, in other words, is
charged on a pay-per-click basis even if the potential customer does not
buy anything after being directed to the Company "A" website. But if they
do purchase product, the embedded code in the advertisement will record
the sale as one made by the affiliate, and he or she will earn a
percentage of the sale.

This is a very simple explanation of online affiliate marketing.
Obviously, the affiliate will want to promote services or products that
seem to have enough appeal for a large internet audience, otherwise the
advertisements created will not receive enough traffic to make the
venture worthwhile. Also, the affiliate marketer will need to gain
knowledge about online advertising. This includes knowing how to set a
budget, how much to charge for a click-through, and what search engine
optimization (SEO) tools should be employed.

A new strategy being employed today involves the use of social networking
sites as a tool for directing traffic to an advertising link. Of extreme
importance is the understanding that an affiliate cannot market a product
simply because it is well-known or greatly desired. Unless advertisements
are worded correctly and are quite relevant to the web page to which they
direct the consumer, the search engine companies will not give a
favourable rating, and the ad will rarely show. Although little or no
advertising dollars are lost because of this, a great amount of time is
wasted, and it becomes easy for the affiliate to become discouraged.

Rule Number One for individuals who want to get in on the affiliate
marketing game is to find a good tutorial that explains in detail how to
sign up with companies looking for advertising help, and also how to
successfully market any product using the search engines. It is a matter
of trial and error, but persistent affiliate marketers will usually find
good products to promote, and gain a foothold in the world of internet
marketing.