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					                      Changing trends in sleep comfort




                                                         Beautiful sleep
                                                                 Protection




l o t u sa d v a n c e d
              powered by teflon   ®
                                                                                                        Consumer benefits
My benefits
                                                                                                        Lotus effect for mattress ticking                                        Added values
                                                        Allround
                                                                                                        With Lotus Advanced, DesleeClama has
                                                        Finishing or treatment which is                                                                                          > Double action
                                                        applicable to all DesleeClama                   developed a unique product in collaboration                              The most striking characteristic of Lotus Advanced, powered by
                                                        mattress ticking or can be                      with DuPont Teflon. In addition to its dirt- and                         Teflon, is of course its double action: repellency and release.
                                                        used with a large portion of                                                                                             Repellency means that water and stains have no chance of
                                                                                                        stain-resistant action, Lotus Advanced is
                                                        the range.                                                                                                               penetrating the fabric.
                                                                                                        also water- and dirt-repellent.                                          If there is a dried-out stain, it can simply be wiped away with a
                                                                                                                                                                                 damp cloth without leaving a trace. This is where the release
                                                                                                        This double action of repellency and release (meaning that dirt is
                                                                                                                                                                                 action comes into play: stains are simply released and can be
        Easy stitching                                                                                  easily released and can therefore easily be removed) has been
                                                                                                                                                                                 removed without any problem.
Lotus Advanced is no problem                                                                            obtained by acting at the nano-level. This means that Lotus
for processing purposes. Easy                                                                           Advanced offers the same protection against water and dirt as
                                                                                                                                                                                 > Durable and permanent
 stitching is guaranteed by the                                                                         Teflon, but thanks to a particular nanofinish is also dirt-repellent
                                                                                                                                                                                 Lotus Advanced’s double action is permanent, remaining active
         nature of the product.                                                                         – just as a the lotus flower has a self-cleaning action known as
                                                                                                                                                                                 throughout the life of the mattress which has been finished with
                                                                                                        the lotus effect...
                                                                                                                                                                                 this ticking. Whereas with water- and dirt-repellent Teflon, it is
                                                                                                                                                                                 important for the finish to be safeguarded if the product under-
                                                                                                        A Lotus Advanced protected finish is an intelligent finish. Stains
                                                                                                                                                                                 goes frequent cleaning, with Lotus Advanced the mattress ticking
                                                                                                        are combated by the repellency action, and if any dirt or moisture
                                                                                                                                                                                 no longer needs to be washed. In principle, however, it could
                                                               Brand supported                          does dry out on the mattress, it can simply be wiped away using
                                                                                                                                                                                 be washed, since Lotus Advanced can be described as both
                                                               Lotus Advanced, developed in             a damp cloth. This is the release action. It is remarkable how
                                                                                                                                                                                 durable and permanent.
                                                               collaboration with DuPont Teflon, is     quickly and easily this intelligent material releases the dirt so that
                                                               supported as a brand by DesleeClama      it can be removed just like a patch of dirt on a cupboard, table
                                                                                                                                                                                 > Breathable
                                                               because its qualities can be guaran-     or worktop.
                                                                                                                                                                                 Because nanotechnology is used to act at individual fibre
                                                               teed. A brand notoriety that will also
                                                                                                                                                                                 level and the fabric itself is not coated, Teflon and Lotus
                                                               support your economic activity.          To develop this technology, we turned to nature and looked at
                                                                                                                                                                                 Advanced remain perfectly breathable, ensuring that comfort
                                                                                                        the lotus flower. The dirt-resistant action is also called the lotus
                                                                                                                                                                                 is maintained.
                                                                                                        effect, and with good reason – the lotus flower is renowned as a
                                                                                                        self-cleaning flower, whose leaves and petals always stay clean.
                                  Buying trigger                                                        As water droplets run off it, dirt is removed from the plant by its
                                  Mattress ticking whose special                                        natural dirt-resistant properties.
                                  properties – the combination of both
                                  dirt-resistant and dirt-repellent                                     This is a perfect example of how looking at nature can form the
                                  properties – make it a best buy                                       basis of a high-tech method! Via nanotechnology, we have been
                                  for your customers.                                                   able to imitate the lotus flower’s natural properties so as to apply
                                                                                                        them to mattress ticking. The resultant special upgrade is visually
                                                                                                        symbolised by an attractive lotus flower on the fabric.
                                                                                                         vertaald in een sierlijke lotusbloem op de stof.




                                                                                                                                                                                              lotusadvanced
                                                                                                                                                                                                                               powered by teflon      ®
       l o t u sa d vanced
                                 powered by teflon                 ®




                                                                                 Nelumbo, the sacred lotus
                   In the tropical regions of the                                Although the lotus is not part of the water lily family, as is often
                   Middle East, Asia and Australia                               thought, it resembles the water lily in being rooted in the mud.
                   grows the sacred lotus, a water                               Despite this, the plant’s leaves and other parts which grow above
                   plant with remarkable growth                                  the surface of the water are clean. Dirt does not adhere to the plant,
                                                                                 and this is what is known as the lotus effect.
                   potency, amazing basket-shaped
                                                                                 Because the lotus rises up in purity out of the mud and thanks to the
                   seed pods and other very special
                                                                                 beauty of its delicate pink flowers, mythical properties are ascribed
                   properties...
                                                                                 to it in both Hinduism and Buddhism. The lotus flower is the quint-
                                                                                 essential symbol of cleanliness, purity and beauty, and appears in
                                                                                 numerous tales and legends. The plant continues to inspire up to the
                                                                                 present day, as Lotus Advanced shows.




                                                                                             g trends in sleep comfort
                                                                                      Changin




                            Changing trends in sleep comfort                                                                     Marketing tools
                                                                                                                            To support the sale and promotion
                                                                                  lotusadvanced
                                                                                                  powered by teflon   ®




                                                                                                                              of this product DesleeClama has
                                                                                              Pure, beautiful sleep       developed a number of tools for your
                                                                                                                          benefit. Swing tags to attach to each
                                                         Pure, beautiful sleep
                                                                   Protection                                              mattress as proof for the customer,

                                                                                  www.desleeclama.com
                                                                                                                                 folders for the end consumer
                                                                                                                          indicating why he should opt for this
                                                                                 Swingtag
                                                                                                                                               mattress cover.
                     lotusadvanced
                                           powered by teflon   ®




                     www.desleeclama.com




                   Brochure 8p.




DesleeClama Head Office • Industriezone De Polderhoek • 8980 Zonnebeke • Belgium • T +32 57 460 460 • www.desleeclama.com
Europe: europe@desleeclama.com • Asian Pacific: asianpacific@desleeclama.com
South America: southamerica@desleeclama.com • North America: northamerica@desleetextiles.com

				
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posted:5/30/2011
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