Top 12 SEO Tips For 2009

Top 12 SEO Tips For 2009 www.GaryTheScubaGuy.com Top 12 SEO Tips For 2009 What You Will Take Away With You Today Beginner to Advanced SEO Tips How Get Additional Links Immediately + Free How to Boost New Products Into The Top 10 Secrets to Geographical Targeting www.GaryTheScubaGuy.com Top 12 SEO Tips For 2009 Tip 1. Make Sure Your Website Is Ready for SEO www.GaryTheScubaGuy.com Top 12 SEO Tips For 2009 2. Optimise Internal Link Structure and Use Nofollows to Boost Positions Top 12 SEO Tips For 2009 2. Optimise Internal Link Structure and Use Nofollows to Boost Positions Top 12 SEO Tips For 2009 2. Optimise Internal Link Structure and Use Nofollows to Boost Positions Example: Old: : New: AFFILIATES – Use nofollows on your external links Top 12 SEO Tips For 2009 3. Use External Linking Wisely Your Website Authority Website Nofollow Top 10 Site for Your Keyword News Article Top 12 SEO Tips For 2009 4. Write your content with a LSI (Latent Semantic Indexing) and LSA (Latent Semantic Analysis) focus to plan for future technology Latent semantic analysis (LSA) is a technique in natural language processing, in particular in vectorial semantics (algebraic model used in information filtering), of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms. Top 12 SEO Tips For 2009 4. Write your content with a LSI (Latent Semantic Indexing) and LSA (Latent Semantic Analysis) focus to plan for future technology Top 12 SEO Tips For 2009 4. Write your content with a LSI (Latent Semantic Indexing) and LSA (Latent Semantic Analysis) focus to plan for future technology Themed Content Use “~keyword” to see this in action A search for ~computing results; #1 #2 #3 #4 #5 BBC NEWS | Technology Technology – Wikipedia Computer Software – Wikipedia Technology | guardian.co.uk World news | World news Top 12 SEO Tips For 2009 4. Write your content with a LSI (Latent Semantic Indexing) and LSA (Latent Semantic Analysis) focus to plan for future technology Themed Content Top 12 SEO Tips For 2009 4. Write your content with a LSI (Latent Semantic Indexing) and LSA (Latent Semantic Analysis) focus to plan for future technology 1. Develop themed sites on a broad scale rather than writing around one keyword/phrase. 2. Instead of keyword stuffing or “keyword optimization”, strive for more naturally worded and written pages. 3. With regards to your keywords, try to include synonyms, related words, plurals, and various tenses whenever possible throughout your site. 4. When establishing inbound links, be sure that they do not all go to the same keyword; have inbound links go to a number of different keywords and relevant terms within your site. 5. Do not bother seeking reciprocal links; inbound links are the key to LSI. Top 12 SEO Tips For 2009 4. Write your content with a LSI (Latent Semantic Indexing) and LSA (Latent Semantic Analysis) focus to plan for future technology Hittail.com Log File Analyser Top 12 SEO Tips For 2009 5. Check Your Internal Canonicalization YourWebsite.com ? Or www.YourWebsite.com ? Or http://www.YourWebsite.com ? Top 12 SEO Tips For 2009 5. Check Your Internal Canonicalization Top 12 SEO Tips For 2009 6. Install Multiple Tracking to Follow Keywords To Conversion Top 12 SEO Tips For 2009 7. Bump Your Competitors to Rank Higher Competitor Position #2 Competitor Position #3 Your Website #4 Non Competitor #5 Do some social bookmarking to your non-competitors site or submit it to a couple free Stickyeyes.com directories. Top 12 SEO Tips For 2009 7. Bump Your Competitors to Rank Higher Competitor Position #2 Your Website #3 Non Competitor #4 Top 12 SEO Tips For 2009 8. Use Social Bookmarking, Forums and Blogs One well written article Top 12 SEO Tips For 2009 8. Use Social Bookmarking, Forums and Blogs Top 12 SEO Tips For 2009 8. Use Social Bookmarking, Forums and Blogs Results Pre Ave 9.5 9 7.9 7 6.6 6 4.4 4.1 5 5 5 16 14 12 5 4 8 3 3 6 8 8 9 34 19 8 8 9 M1 M2 M3 M4 M5 M6 M7 3 1 2 1 2 1 1 4 4 4 4 4 2 1 4 4 4 5 4 1 1 15 9 8 8 4 3 2 14 11 10 9 9 6 4 7 6 6 5 5 2 2 5 6 3 4 4 5 2 5 5 3 4 4 4 2 7 8 6 6 7 3 6 5 4 2 2 3 2 3 5 5 6 7 6 2 3 7 6 5 4 4 4 4 5 3 12 5 3 2 3 5 4 9 4 4 5 3 12 8 12 8 8 3 4 39 39 12 16 12 18 15 22 21 20 24 21 11 12 5 4 4 4 4 4 4 5 5 5 6 7 5 5 6 5 6 6 6 5 5 Top 12 SEO Tips For 2009 8. Use Social Bookmarking, Forums and Blogs Top 12 SEO Tips For 2009 9. Optimise Your 404 Page (One of the top 10 pages visited on most websites) • Incorrectly typed URL’s • Hyperlinks typed wrong • Moved or deleted pages Be sure to include your site navigation and on-page content that includes internal links as well as a sitemap and a search function. Top 12 SEO Tips For 2009 10. Get Your Pages Out of Supplemental/Omitted Results Step 1 – Search Google for your domain Step 2 – Note how many pages are in the index Step 3 – Compare to how many pages you actually have Stickyeyes.com Top 12 SEO Tips For 2009 10. Get Your Pages Out of Supplemental/Omitted Results This is obvious – Most of the page titles and descriptions/content are the same! Top 12 SEO Tips For 2009 10. Get Your Pages Out of Supplemental/Omitted Results Why are my pages in the Supplementals/Omissions? 1. Duplicate Content (Tiles and/or on-page text) 2. 301's. Redirected Pages that have a cache date prior to the 301 being put in place 3. A 404 was returned when Google attempted to crawl it 4. New page 5. Bad coding 6. Page hasn't been updated in awhile 7. Pages that have lost their back links or have none Top 12 SEO Tips For 2009 10. Get Your Pages Out of Supplemental/Omitted Results What can I do to get out of the Supplemental/Omitted Results? 1. 2. 3. 4. 5. 6. 7. 8. Add fresh content to the page Add navigation to the page from the main page Move the pages to the first subdirectory if it is not already there Get a back link to the page and/or create a link from an existing internal page with the anchor text containing the keywords for that page Do some social bookmarking on the page Make sure the page is included in my xml sitemap and then resubmit it to Webmaster Central Use the canonlicalisation tool in WMC if you have similar pages Lastly, if none of the above seem to be working after 90 days, and I have another page that is relevant and does have PageRank and isn't listed in the supplemental, I do a 301 (permanent redirect) to it from the supplemental page. Stickyeyes.com Top 12 SEO Tips For 2009 11. Use Multivariate Testing and Improve CTR Top 12 SEO Tips For 2009 12. Create Subdomains, Subdirectories and Use Google's Geographic Targeting Tool • • • Do I need geographical targeting? Do I need language based subdomains or subdirectories? Should I move hosting as well? • Can I afford to do it all? Top 12 SEO Tips For 2009 12. Create Subdomains, Subdirectories and Use Google's Geographic Targeting Tool Geotargeting is targeting a language or a geographical region using either existing content or new content placed in either a subdirectory to target language-based searches, or on a subdomain to target a specific region. Subdirectory - www.YourWebSite.com/FR Subdomain - www.FR.YourWebSite.com Top 12 SEO Tips For 2009 12. Create Subdomains, Subdirectories and Use Google's Geographic Targeting Tool Subdirectory - www.YourWebSite.com/FR Use to target searches on Google.com and other TLD's DO NOT USE GEOGRAPHICAL TARGETING Build backlinks from similar content Top 12 SEO Tips For 2009 12. Create Subdomains, Subdirectories and Use Google's Geographic Targeting Tool Subdomain -ww.FR.YourWebSite.com Use to target searches on regional Google searches USE GEOGRAPHICAL TARGETING Host the website in the target region Acquire backlinks from similar domains Top 12 SEO Tips For 2009 12. Create Subdomains, Subdirectories and Use Google's Geographic Targeting Tool • To target a language using only subdirectories do not use geographic targeting • You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains. • You can use Google geographical targeting on subdomains and subdirectories • Your title should be in the native language and/or use regional slang terms where they apply. • Use language-based meta tags whenever targeting language-based searches • Host subdomains that are for geographical targeting in the target region • When you implement the subdomain strategy, link to it from the original website • Create new sitemaps for each subdomain • When creating meta tags and content be sure to use native slang. (If you sold pants in the US and the UK. Pants are referred to as trousers. Sweaters are referred to as jumpers. • Get back links from same TLD's (get a .nl link to your .nl site in the native language) • If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region Important Things to Remember! Top 12 SEO Tips For 2009 Summary Top 12 SEO Tips For 2009 Contact: Gary@GaryTheScubaGuy.com