A HIVE OF ACTIVITY

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							                            The latest happenings within The Carrier Group




What’s   INSIDE

BROCHURE DESIGN SUCCESS
Top marks from both Waveney and
Cotswolds for their 2011 guides



A HIVE OF ACTIVITY
Carrier now home to Modern Beekeepings online distribution

When Falmouth TIC flooded, Carrier stepped in to help

CARRIER TO THE RESCUE
and much, much more...



                                                                        www.thecarriergroup.co.uk
  02 | GENERAL NEWS



  THE TIMES ARE CHANGING – AGAIN!
  Hello, We have been trading for nearly twenty         Our contact centre provides complex customer            Many thanks to all of our customers for their
  years and have seen many changes during               contact capabilities, from basic information            continued support, and of course all our staff
  that time in so many areas – staff, customers,        provision to transactional ordering (hotel bookings,    without whom we would not have been as
  services, systems and so on. And of course            mail order, tickets) and customer complaints.           successful as we have!
  one area of major change has been, and                Database management and profiling has become
  continues to be, in the use of the internet and       an integral part of our direct marketing provision,
  electronic marketing.                                 enabling clients to become more targeted and
                                                        cost-effective. Design and print, including holiday
  Whilst there are many clients whose research          guide production, are essential to ensure that the
  demonstrates that they have good reason to            quality, response rates and return on investment        All the best, Bob
  maintain marketing strategies with an emphasis on     are maximised when using direct mail or other
  traditional print and advertising, even they are      forms of communication. A full range of web
  apportioning significant amounts of their budgets     services are provided, including design, build and
  to their web site developments and electronic         hosting of sites, search engine optimisation,
  marketing. In addition, many clients are examining    e-newsletters, email marketing and online
  their consumer databases more thoroughly and          shopping. Mail order fulfilment is a significant
  when coupling this data with research data            growth area for our company, with new clients
  empowers them to deliver increasingly targeted        including overseas businesses who want a
  and cost-effective marketing.                         cost-effective and efficient UK base, without the
  Some of you might not be aware therefore of the       need to invest in premises, equipment and staff.
  ever increasing range of services we provide - we     I hope you will take a small amount of time to read
  are far more than a call centre, fulfilment and       through the articles in this newsletter, and see how
  mailing house operation.                              we continue to move forward and change with
                                                        the times!




         MAIL ORDER ON THE MOVE

  MODERN BEEKEEPING
  TAKING BEEKEEPING INTO THE 21ST CENTURY
Traditional beekeeping                     Growing a business out of a hobby is a fairly well-trodden path. In the
 in the UK uses wooden                     case of John Laidler, the owner of Carrier Direct Marketing client Modern
       hives and the vast                  Beekeeping, the hobby was of course beekeeping.
majority of beekeepers
      in the UK use hives                  Traditional beekeeping in the UK uses wooden hives              industry best practice and going to someone who
                                           and the vast majority of beekeepers in the UK use               specialised in that kind of work was the best
   which were designed                     hives which were designed many decades and in                   way forward.
  many decades and in                      some cases a century or more ago. Wood is of                    Today, Modern Beekeeping is run from a small office
   some cases a century                    course a natural product and has an inherently                  in Kingsbridge with all order fulfilment, storage and
            or more ago.                   Green image but top of the range wooden hives are               distribution handled by Carrier Direct Marketing.
                                           made of imported Western Red Cedar and are very                 One of the major advantages of this arrangement is
                                           expensive. In other parts of Northern Europe the                the company only pays for the storage it uses. When
                                           position is very different, for example in Denmark              they had their own store it had to be paid for
                                           today literally 99% of new beehives sold are made of            whether it was empty or full and given the seasonal
                                           plastic, with many of the 1% sold in wood being to              nature of beekeeping this was not efficient.
                                           an old design and are bought as garden ornaments.
                                           Modern Beekeeping began importing polystyrene                   MODERN BEEKEEPING ALSO BENEFITS FROM
                                           beehives and other European sourced beekeeping                  THE VERY COMPETITIVE RATES FOR SHIPPING
                                           equipment into the UK about five years ago,                     THAT CARRIER DIRECT MARKETING HAS
                                           operating out of a small industrial unit in                     NEGOTIATED WITH ITS SUPPLIERS.
                                           Kingsbridge, South Devon. The business steadily
                                           grew and reached a point where at the start of 2010             Carrier Direct Marketing now responds to all internet
                                           they either needed to move to larger premises or                orders, mail orders and also, using a small group of
                                           look at an alternative strategy for expansion. In 2009          trained staff, telephone orders. The latter, given the
                                           John Laidler had done some consultancy work for                 technical nature of many enquiries from beekeepers
                                           Renault Trucks and visited their huge parts                     was a potential risk area but close working between
                                           distribution facility near Lyon. This visit convinced           Carrier Direct Marketing and Modern Beekeeping
                                                                                                           ensures even the most difficult question is quickly
     JOHN LAIDLER                          him that when it came to storage and distribution
                                                                                                           answered. “It was an area I was a little concerned
                                           his own small company was a long way behind


    despatch
WAVENEY DISTRICT COUNCIL                                                                                                                                                                                                                 After a number of years of
                                                                                                                                                                                                                                         commissioning different elements
                                                                                                                                                                                                                                         of our marketing campaign in separate
In July Carrier Direct Marketing were                                                                                                                                                                                                    tenders, we decided to combine our
appointed by Waveney District Council                                                                                                                  Sunrise C                                                                         Design, Print, Sales, Lead Generation




                                                                                                                                East Anglia‘s
                                                                                                                             SUNRISE
to carry out much of Waveney’s tourism                                                                                                                           oast                                                                    and Distribution into one large tender




                                                                                                                            COAST
                                                                                                                                                   East Anglia
                                                                                                                                                                   LOWESTO
                                                                                                                                                                             FT | SOU
                                                                                                                                                                                        THWOLD
                                                                                                                                                                                                 | SOUTHER
                                                                                                                                                                                                              N BROADS


                                                                                                                                                                                                                                         to drive down costs. Carrier Direct
marketing activity. We have already
                                                                                                                                                A breath of
                                                                                                                                                                     fresh air in
                                                                                                                                                SPRING,
                                                                                                                                                          SUMMER
                                                                                                                                                                 , AUTUMN
                                                                                                                                                                            AND WIN
                                                                                                                                                                                    TER   2011                                           Marketing were subsequently
designed, produced and mailed the                                                                                                                                                                                                        successful in winning the bid for
new Theatre Programme. Our attention                                                                                                                                                                                                     producing all elements of our
is now focused on marketing the 2011                                                                                                                                                                                                     marketing campaign for 2011 and 2012.
Sunrise Coast Visitor Guide.                                                                                                                                                                                                             The results have seen a notable financial




                                                                                                             LOWES
                                                                                                     TOFT |
                                                                                                                     YOUR
                                                                                                                                                                                                                                         cost saving, as well as a reduction in the




                                                                                                            SOUTH
                                                                                                                     OFFICIAL
Our team will also be looking at all aspects of




                                                                                              WOLD |
                                                                                                                     GUIDE
                                                                                                                                                                                                                                         amount of time team members have had




                                                                                                     SOUTH
                                                                                                                     to holidays




                                                                                         ERN BROAD
                                                                                                                     The Sunr on


Waveney’s on-line tourism marketing activity; reviewing
                                                                                                                              ise Coas
                                                                                                                                                   t




                                                                                      S
                                                                                                                                                                                                                                         to spend on the guide production and the
                                                                                                                                                break


                                                                             YOUR OFFICI
the website and introducing e-marketing and social                                                             DAY




                                                                                         AL
                                                                                                                                                                                                                                         marketing campaign, Carrier Direct



                                                                            GUIDE
                                                                                                             See the
                                                                                                                      sun
                                                                                                             else at Eas rise before any




                                                                           2011
media campaigns.                                                                                                        t Anglia’        one
                                                                                                                                  s premie
                                                                                                                                           r coastal

                                                                                                                                                                                                                                         Marketing have been understanding to our

                                                              EE
                                                                                                                                                     destination




                                                            FR




                                                                                          www.marinatheatre.co.uk
                                                                                          Box Office 01502 533200
                                                                   Autumn/Winter
Throughout the contract Project Manager Ian                                                                                                                                                                                              needs and delivered exactly what we have

                                                                   2010/11
Parkington will work alongside the Tourism                                                                                                                                                                                               asked for.
Department team. The new arrangement has
                                                                                                                                                                                                                                         Asa Morrison
already generated substantial cost savings for
Waveney Tourism, matched by the input of additional                                                                                                                                                                                      Principal Service Manager - Culture,
resources, new expertise and creative input.                                                                                                                                                     Resident at the Marina Theatre

                                                                                                                                                                                                                                         Tourism, Sport and Leisure Development
                                                                                                                                                                                                                                         Waveney District Council




                                                                                                                                                                                                                     SEARCH ENGINE
                                                                                                                                                                                                                     OPTIMISATION
                                                                                                                                                                                                                      Customer Maze has completed its first 12 months
                                                                                                                                                                                                                      working with various clients on their search engine
                                                                                                                                                                                                                      optimisation and we’re pleased to report that it’s been
                                                                                                                                                                                                                      a great success!
                                                                                                                                                                                                                      Rothay Garden Hotel in Grasmere, Cumbria and The Brooklands
                                                                                                                                                                                                                      Hotel in Surrey are just 2 of CML’s clients that have witnessed great
Queen Trap system – an example            National Hive – an example of a                                                                                                                                             improvements with their website’s performance since beginning
of an item made up of many parts.         polystyrene beehive assembled.
                                                                                                                                                                                                                      the optimisation programme.

about when we started”, says John Laidler, “because the staff were clearly                                                                                                                                            Customer Maze began by evaluating the websites and their search
not beekeepers and to begin with their knowledge of our products was                                                                                                                                                  engine rankings, before agreeing priority search phrases with the
inevitably limited. However, together we have quickly built up a good                                                                                                                                                 client. Each website was then fully optimised using these phrases
store of experience and the standard questions customers ask about                                                                                                                                                    and on-going link building takes place to encourage inbound links
sizing clothing or what equipment to buy can be answered immediately                                                                                                                                                  from directories and quality websites with a topic relating to
by the Carrier staff and the more obscure questions are relayed to my                                                                                                                                                 websites through monthly PR article submissions and regular
office and either an answer provided or we continue the dialogue with                                                                                                                                                 monitoring of the priority search phrases.
the customer directly.” Typical customers of Modern Beekeeping will                                                                                                                                                   As a result of this ongoing optimisation, Rothay Garden Hotel can
order several items at once and each item is itself made up of several                                                                                                                                                now be found in Google’s top 10 rankings for its priority search
parts. “Even just a simple hive is made up of over a dozen separate items                                                                                                                                             phrases and has seen its listing improve from not even being in the
and the permutations of hive quantities and configuration are almost                                                                                                                                                  top 100 rankings for ‘Hotels in the Lake District’ to now appearing
endless but Carrier Direct Marketing has been up to the challenge. We                                                                                                                                                 7th in the results for that search phrase. We’ve even got them to
have helped and our website now generates a picking list for each order,                                                                                                                                              No.1 for ‘Hotels in Grasmere’.
but identifying the parts in the store and subsequently safely packing                                                                                                                                                Brooklands Hotel in Surrey is a new hotel that only opened in
them for shipment are not trivial tasks.”                                                                                                                                                                             March 2010, so it’s great to see such a new website performing this
Another advantage of the partnership with Carrier Direct Marketing for                                                                                                                                                well. The Brooklands Hotel website can now be found in the top 5
Modern Beekeeping is it has allowed them to concentrate on promoting                                                                                                                                                  rankings for all of its priority ‘Surrey’ search phrases after a standing
and expanding the business, whilst leaving much of the day to day work                                                                                                                                                start in March (new website!). The site now boasts over 15,000
of order fulfilment and despatch to Carrier Direct Marketing. “I remember”,                                                                                                                                           visitors per month and generates over 150 bookings per month via
John says, “ in the early days I was running round trying to answer                                                                                                                                                   its website.
telephone calls and wrap up parcels all day and this meant I rarely had                                                                                                                                               Call Customer Maze on 01904 628034, or visit our website at
time to stand back and look where the company was going. I can now                                                                                                                                                    www.customermaze.com to find out how we could help you to
spend much more of my time working on our website, looking for new                                                                                                                                                    maximise your online position.
products and promoting the company than we ever could before.”



                                                                                                                                                                                                                                                www.thecarriergroup.co.uk
04 | NEW CLIENTS / NEW CAMPAIGNS / NEW SERVICES



NWDA TOURISM
                                                                       As part of the judging process, Customer Maze were
                                                                       required to visit or stay overnight with each of the short
                                                                       listed finalists in the following categories:

AWARDS 2010                                                            •
                                                                       •
                                                                           Bed and Breakfasts
                                                                           Small Hotels
Customer Maze were commissioned by the                                 •   Large Hotels
Northwest Development Agency for the second year                       •   Small Visitor Attractions
running to conduct the mystery shopping element of                     •   Large Visitor Attractions
their 2010 Regional Tourism Awards.
                                                                       Detailed reports were provided
Organised by the Northwest Regional Development Agency
                                                                       for each of the finalists in these
(NWDA), the 2010 England’s Northwest Tourism Awards once
                                                                       categories and the overall scores
again celebrated the best of the region’s tourism sector, providing
                                                                       were presented to the judging
a showcase for industry best-practice and top-quality tourism
                                                                       panel in order to advise and help
businesses in Cumbria, Lancashire, Greater Manchester, Liverpool
                                                                       with the final decisions. Customer
City Region and Cheshire.
                                                                       Maze were also invited to sit on the
                                                                       judging panel and were involved in the final decision making.
                                                                       Each short listed finalist received a report detailing the on site
                                                                       mystery shop that took place and follow up feedback was
                                                                       provided, where necessary, via telephone, email or visit with the
                                                                       mystery shopping company director.




      EMAIL MARKETING
TOURISM BRITISH COLUMBIA                                                                               CROWN PRIDE
                                                                                                       NATURALS
                                        Tourism British Columbia is                                    www.crownpride.co.uk
                                        recognised as a leader in tourism
                                                                                                       Crown Pride Naturals joined us back in August
                                        marketing and development,                                     to provide a mail order service off the back of
                                        responsible for marketing the                                  their website. Crown Pride produce hair care
                                        Super, Natural British Columbia®                               products which are suitable for all curly hair
                                        brand to the world.                                            types regardless of your ethnicity, be it
                                                                                                       Caribbean, African, African-American, Bi-racial,
                                        Since becoming a Crown corporation in June                     Caucasian, and lots more. Whatever your
                                        1997, Tourism BC’s mandate has been to promote                 styling choice; natural, relaxed, perm,
                                        development and growth in the tourism industry,                colour-treated, afro, braids, twists, dredlocks be
to increase revenues and employment throughout British Columbia, and to increase the                   re-assured that their natural hair care products
economic benefits for all British Columbians.                                                          will provide the moisture and strength needed
Tourism BC works closely with British Columbia’s tourism industry to promote and develop               for dry, brittle and /or damaged curly hair.
tourism throughout the province and to ensure the continued long-term growth and                       Crown Pride Naturals products are made of
prosperity of BC’s $9.8 billion industry.                                                              natural ingredients such as butters, oils, plant
Tourism BC markets British Columbia as a preferred travel destination to consumers and                 derived proteins, honey and its derivatives and
the travel industry through a variety of joint marketing and promotional campaigns in                  herbs. They even went as far as using
countries around the world.                                                                            Eco-certified emulsifiers and surfactants in the
                                                                                                       majority of their products.
Led by a 15-member Board with full management, financial and legal authority, Tourism
BC is funded through a percentage of provincial hotel room tax and an annual grant.                    Carrier Direct Marketing receive the orders daily
                                                                                                       by CSV file and produce a packing note to go
Linda Shelton TBC instructed us back in September to keep control of their mailing list                with the delivery, which is sent by recorded
management to ensure it is clean and up-to date, email reporting to provide our client                 delivery by our warehouse team. In the event a
with detailed statistics to aid decision making in the future and mailing of the final copy.           customer has a query on a product or would
In addition to this we setup preference centre which is an on-line form that allows each               like some assistance they may contact our
recipient to update their subscription details and opt out if they so wish and completed a             contact centre hot line.
A/B split testing exercise which successfully came back advising our client which subject
line would prove to be most successful.


                                                                                                                             LOGO

www.tourismbritishcolumbiabeherebc.createsend4.com


  despatch
SOUTHPORT, ENGLAND’S
CLASSIC RESORT                                         COTSWOLDS TOURISM
For the second year running Carrier Direct
Marketing are pleased to be undertaking the            Significant changes are taking place
direct mail of the Southport brochure.                 in the marketing of the Cotswolds region.
Southport, England’s Classic Resort, lies on the       For 2011, the three existing guides of the Cotswolds, Cheltenham and Gloucester has been
coast just 20 miles north of Liverpool and is a
                                                       combined into one Visitor Guide for the new Cotswolds, Gloucester and Cheltenham
traditional Victorian seaside town;
it is also home to the UK’s oldest iron pier. The      Tourism Partnership.
direct mail brochure will be landing on                To ensure a professional and comprehensive transition
doorsteps in early February 2011.                      Cotswolds Tourism and their partners contracted Carrier
                                                       Direct Marketing to undertake the entire project from         Cheltenham & Gloucester
                                                       design and advertising solicitation through to final
TOGETHER                                               production. The Carrier team have been working
                                                       alongside the Cotswold Tourism Officers led by Sally
AGENCY - FOR 2011                                      Graff and are involved in all aspects of the production
Carrier Direct Marketing will be working               from booking-form design to advertising solicitation
with the Together Agency on the brochure               and proofing.
distribution and fulfilment of the Worthing
2011 guide. Carrier Direct Marketing have              The new guide arrived from the printers in December
worked with Worthing for the past 9 years              and Carrier will also be undertaking the fulfilment and
and are pleased to be entering into this new           distribution activity.                                                                  Visitor Guide 2011
                                                                                                                                               Your essential guide to places
                                                                                                                                                                                to stay or visit



partnership with the Nottingham based                                                                                                          www.cotswolds.com

Together Agency.




                                                                                   PREMIER COTTAGES
                                                                                   The new 2011 Premier Cottages
                                                                                   brochure was delivered in October.
                                                                                   This year the brochure has been
                                                                                   re-vamped and is even bigger and
                                                                                   brighter, reflecting Premier’s
www.bighams.com                                                                    continued growth.
Bighams produce a ready made range of top quality delicious meals.                 We have worked with luxury self-catering specialists,
Charlie Bigham came up with this brand new range specially designed to             Premier Cottages, for over five years. Starting as a simple mailing task
give couples the chance to steal back some time together. So, turn off the         our role has evolved into a full service project, including brochure
phones, dim the lights, crack open a bottle and enjoy a wonderful night-in         production, direct marketing, focus group research, social media
over some really lovely food.
                                                                                   handling and e-marketing. Providing a central marketing hub for a
Carrier completed a personalised Direct Mail in September/October                  co-operative of over 200 owners has proved a rewarding challenge
last year to their current database and also printed their                         as Premier Cottages have gone from strength to strength.
personalised envelopes.


                                                                                   DISCOVER NEW ENGLAND
HARROGATE HOLIDAY COTTAGES                                                         New Client from November 2010
www.harrogateholidays.co.uk                                                        We are supplying a brochure line number so that UK & Eire
                                                                                   travellers to New England in the USA can request brochure packs.
Harrogate Holiday Cottages advertise
                                                                                   There will be various assorted leaflets in a pack, which Carrier Direct
luxurious holiday self-catering accommodation
                                                                                   Marketing will be compiling.
in Harrogate and North Yorkshire. We dispatch
their 2011 brochure.                                                               In addition we will be organising bulk deliveries of stock to
                                                                                   European destinations for Tour Operators, as well as to the various
                                                                                   Consumer Shows that they attend annually.


                                                                                   ZERO SEVEN
                                                                                   Zero Seven are a telecommunication service provider based in
                                                                                   Barnstaple, Devon, with clients stretching across the mainland
                                                                                   and overseas.
www.handpickedcollection.com                                                       We are working on their behalf, calling potential customers with
The Handpicked Collection are a mail order                                         the aim to not only make them aware of the services they can offer,
company who sell items which would be                                              but to book a meeting for the Zero Seven representatives.
given as gifts - bracelets, candles, clothing                                      They are so certain that they save customers money, that if they
etc. We are dispatching their catalogue.                                           cannot demonstrate any per annum financial saving, they will give
                                                                                   the customer £1,000 by way of compensation for their time!


                                                                                                                    www.thecarriergroup.co.uk
06 | EVENTS


ISLE OF MAN
Carrier Direct Marketing are
pleased to be working with Isle
of Man Tourism for 2011. Home
of the world famous Isle of Man
TT, the island is a short hop
from England’s North West
coast in the Irish Sea.
Carrier Direct Marketing will be
carrying out the day to day
fulfilment, bulk distribution to
Tourist Information Centres, direct
mail and conversion research.
The 2011 guide has just arrived
and is crammed full of attractions,
events and places to stay.




       MAILING
WEEKLY DM &                                                                                      CORNWALL
DAILY MAIL FOR                                                                                   TOURISM AWARDS
HIGH STREET &
ONLINE
RETAILER
Direct marketing for high
street and online bedroom
products supplier, Feather &
Black, is an every day event
here at Carrier Direct Marketing.
                                                   GET YOUR DIRECT MAIL                          The Cornwall Tourism awards were held
Based in Chichester, West Sussex, Feather and
Black have 34 stores nationwide and a highly       MESSAGE ACROSS                                at St Mellion International Resort on
                                                                                                 Thursday 7th October to an audience of
successful online store. Having been a client      Design of direct mail pieces is as vital a    300 People, presented by guest
for over eight years, their stores are supported   factor as any towards its users. We have      presenter Ben Fogle.
by regular direct mails: 50 in 2010 - ranging      designers with plenty of experience in
from approximately 2,000 to 50,000 items           these matters ready to lend a hand,           Representing Carrier Direct Marketing, who
each time.                                         provide advice or start from scratch.         sponsored “The Tourist Information Centre
                                                                                                 of the Year” award, was Fraser Manning,
Their ethos of “beautiful bedroom products at                                                    who presented the awards to the following:
affordable prices” is exemplified not only in
                                                                                                 GOLD
store but also at their online store, which also   RESPONSE HANDLING IS                          Bodmin Tourist Information Centre
generates the need for daily brochure
response handling and fulfilment                   JUST A CALL AWAY                              www.bodminlive.com
                                                   When you need backup for your direct mail     SILVER
DIRECT MAIL                                        campaign, whether it’s for handling out of    Falmouth Tourist Information Centre
DAILY MAIL?                                        hours or overflow calls, we have the team
                                                   to be your professional ambassadors.
                                                                                                 www.discoverfalmouth.co.uk

Feather & Black enjoy the benefits of              Information lines, booking lines, brochure    BRONZE
both our services. For your own personal           lines, call lines, whatever contact service   Looe Tourist Information Centre
quotation call Ali on 01271 336000.                you need, you can rely on the fact that we    www.visit-southeastcornwall.co.uk
                                                   have the expertise and the team to deliver.   www.cornwalltourismawards.com


   despatch
                                                                             A large annual event took place
                                                                             from the 14th - 17th October:
                                                                             The Celebration of Cornish Seafood.
                                                                             During the research that we carried
                                                                             out, we ascertained that locally the
FALMOUTH TIC                                                                 event is known as “The Oyster
                                                                             Festival”, so being as transparent
Carrier Direct Marketing were appointed                                      as possible this information
at short notice to take all calls for Falmouth Tourist                       was invaluable. We collated
                                                                             information on the venues
Information, due to a flood at the office.                                   being used, car parking, costs,
So, with 24 hours notice, we researched maps,                                timetable of events and most
attractions, accommodation and websites.                                     importantly, the celebrity
                                                                             chefs attending.
We were quick to gain information on dog friendly beaches, seafront
car parks and events at the local theatre, as these questions are            We also collated Christmas events information.
regularly asked. We researched the main points of interest, including        The office has re-located itself as a walk-in office within the
the names of theatres, castles and museums. The transport network            local library, so we are still taking calls as it is unclear when it will be
is an important part of our research as accessibility to the area is of      fully up and running.
paramount importance. Using our tried and tested template for
                                                                             It has been interesting over the last few months learning about
research, we were ready to receive the calls within 24 hours.
                                                                             Falmouth and we will be sad to say goodbye to Falmouth when their
We could send brochures by post or email, advise customers to                office re-opens fully.
view www.discoverfalmouth.co.uk, book accommodation and
answer any questions, so the customer need never know that the               Who will be the next company to be saved by
office was “under water”.                                                    Carrier Direct Marketing from fire, flood or disaster?




                                                    Dawn Tomlin (3), as Manager of the team,
                                                    represented The Carrier Group at the
                                                    Tourism Managers’ Institute’s Annual
                                                    Convention in London on a panel of
                                                    experts for online marketing, alongside             The Carrier Group are pleased to be
                                                    Google, New Mind and New Vision. Dawn               working with The Adventure Company for
                                                    was praised for being the “best panellist           2011. Carrier Direct Marketing will be
                                                    engaging with the audience, relating well           fulfilling the consumer brochure requests
                                                    to their real issues and questions”.                for their Collection, Family Adventures,
Our online team at Carter                           ‘Marketing for the Future with New Media’           Worldwide Adventures and Explorer
Communication has continued to                      was the title of a seminar which Dawn ran           Astronomy Tours brochures.
grow. Kevin Lapper (1) has joined                   at the Tourism Society’s Annual Conference,
                                                                                                        The Adventure Company based in Alton,
us as a new Creative Designer and                   held at Lords Cricket Ground in June, in
                                                                                                        Hampshire, were established in 1996 as
we have also appointed Paul                         conjunction with Andrew French of
                                                                                                        specialists in adventure holidays and have
                                                    SOMO Agency, and Peter Varlow of
Freeman (2), a Website Developer.                                                                       over 135 trips worldwide in their portfolio.
                                                    Tourism Connect.
With these additional strong skill                                                                      Independently minded and passionate about
sets, the team have completed                       www.cartercommunication.co.uk                       bringing you the best and most authentic
some great projects this year.                                                                          experiences, The Adventure Company are
                                                                                                        backed by a world class travel and leisure
One of our biggest projects was the design                                                              company, TUI Travel, so you get the best of
and creation of the 220 adverts for the                                                                 both worlds; the security of a big company,
North Devon & Exmoor 2011 Holiday                 1                                                     with the personal touch you would expect
Destination Guide. Following this the team                                                              from an independent tour operator.
also designed and printed two horse stud
                                                                                                         We very much look forward to working with
catalogues, and have built further websites,
                                                                                                        James, Rebecca and team through 2011.
including www.ataction.co.uk and
www.farmerbobseggs.co.uk
                                                                                                        “WE ARE LOOKING FORWARD TO WORKING WITH
                    We are seeing                                                                        THE CARRIER GROUP. WE’RE A SMALL
                    increasing orders for                                                                COMPANY, AND THEIR COMPETITIVE PRICES
                    email marketing, both
3                                                                                                        MEAN THAT WE’RE NOT ONLY ABLE TO SAVE ON
                     through our bespoke
                     service as well as our
                                                  2                                                      THE FULFILMENT OF OUR BROCHURE
                                                                                                         REQUESTS, BUT IT’LL ALSO REVOLUTIONISE THE
                      DIY special! For the                                                               CURRENT MANUAL PROCESS THAT WE ARE
                      first time we have                                                                 USING – MEANING WE GET OUR BROCHURES IN
                      sent more than a total                                                             FRONT OF OUR CUSTOMERS EVEN QUICKER.”
                       of a million client                                                              Rebecca Pride - Direct Marketing Executive
                       emails within a year.


                                                                                                                      www.thecarriergroup.co.uk
        WELCOME HDS!

 HDS UK has been a client of the Carrier
 Group for nearly ten years and has recently
 changed ownership, with our very own Bob
 Carter having purchased it from the
 previous owners.
 For over 15 years HDS UK ( www.hds-uk.com ) has been
 supplying incontinence wear and personal health products
 such as mattress pads, incontinence underwear and chair
 protectors, offering top brands such as Cosyfeet, Depend, Tena
 and Abena, all sent through their discreet mail order service.
                                                                                                            Bob Carter says:
 The day to day running of this company is undertaken by the
 Carrier Group with Fraser Manning being the designated                                                     Its good to have a new venture, and at the same time
 General Manager. Fraser deals with all aspects of the company’s                                            see the direct benefits of outsourcing all customer
 needs from taking orders over the telephone to searching for                                               contact and fulfilment, leaving me time to develop the
 new products to be added to the existing portfolio, ensuring                                               business and take it to the next level.
 the website is up to date as well as stock management. Daily
                                                                                                            www.hds-uk.com
 fulfilment is undertaken by the Carrier warehouse team where
 most items are held in storage.




                                                                                                                                                                            
 HDS UK has also recently completed a direct mail marketing



                                                                                                                                               
 campaign, with carefully targeted consumer data being purchased
 from Carriers data partner. The mailer card was designed in-house,
 printed and mailed – early signs are that web visits and orders have
 increased as a result of this strategic approach.



                                                                                                                                                                       
 The Carrier Group are able to manage all of HDS UK’s
 requirements in-house which ensures great customer service
 and timely execution of all orders.




                                                            Direct mail, distribution and mail order, as                        Customer Maze as the name suggests, is all
                                                            delivered by Carrier Direct Marketing has                           about helping you understand your customers
                                                            now been augmented by pick and pack and                             offering qualitative and quantitative research.
                                                            day to day mail fulfilment, the latter attracting                   www.customermaze.com
                                                            significant postage discounts due to our                            Tel: 01904 628034
                                                            almost unique approach. We offer tourism and
                                                            leisure project management including                                We Take Your Calls offers a range of tailored
                                                            destination management resource and guide                           customer contact centre services from virtual
                                                            production as specialities.                                         receptionist to information and booking lines.
         SERVICES                                           www.carrierdirectmarketing.co.uk                                    www.wetakeyourcalls.co.uk

      FOR THE 21ST                                          Tel: 01271 336000                                                   Tel: 0800 198 1010

         CENTURY                                            Carter Communication is at the cutting edge
                                                            of online marketing offering consultancy and
                                                                                                                                Westacott Mailing is the team to call if your
                                                                                                                                needs are all about direct mail and fulfilment;
                                                            delivery of all our website, e-marketing and                        be they mail order products or literature, we
                                                            SEO services.                                                       have the facilities and expertise to deliver.
                                                            www.cartercommunication.co.uk                                       www.westacottmailing.co.uk
                                                            Tel: 01271 336250                                                   Tel: 01271 336227



Front cover image, ‘Boats in Looe Harbour’, courtesy of Ingrid King photograher/VisitCornwall. If you have a photograph you’d like considered for the next issue please let us know.




www.thecarriergroup.co.uk

						
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