Account Director - Marketing Consulting

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Account Director - Marketing Consulting Powered By Docstoc
					Account Director – Marketing Consulting

Integrated Direct Marketing (IDM) is a direct marketing advisory firm, geared for and focused on
large multi-channel merchants. IDM works collaboratively with clients to maximize marketing for
acquisition, retention and growth of customers. IDM is a fast paced entrepreneurial
environment offering tremendous challenges and opportunities for those individuals with the
vision, skills and drive to succeed.
For more information, visit

We are seeking Account Directors to oversee the full cycle of client campaigns. The ideal
candidate will have demonstrated success in direct marketing and have proven management
abilities. This person will serve as the day-to-day relationship manager for his/her clients,
providing advice and direction to the client and managing campaign execution.

Location: Northern Virginia/D.C. Metro Area, and New York City

Primary Responsibilities include:

       Campaign Management- Own and manage all aspects of media purchase planning
       Circulation Planning – Use clients mailing history and campaign management tool to
       recommend circulation strategy to List Brokers
       List/Market Research- Identify targeted prospect markets and recommend/present
       information to List Brokers and clients
       Budget Tracking/Forecasting – Maintain an internal system for tracking information on
       clients’ sales performance, list response, and cost budgets
       Client Relations – Establish and maintain positive and effective relationships with current
       and prospective clients on a daily basis
       Vendor Relations – Regular interaction with vendors to effectively position IDM’s needs
       and interests
       10-15% travel


       Minimum 3-5 years direct marketing experience required
       Experience leading and managing multiple projects with little to no supervision
       Proven experience with relationship building
       Strong analytical and detail-oriented skills
       Excellent verbal/written communication skills
       Computer skills a must with a high proficiency in MS Excel
       Bachelor’s degree – required

If interested, please send cover letter, résumé and salary requirement to: jobs@integrated- Indicate Account Director on subject line.