Global top 100
By value
% Brand value change 09 vs. 08 % Brand value change 09 vs. 08 5 8 7 8 7 10 4 7 8 8 4 5 7 3 7 8 2 8 4 8 6 6 2 6 5 6 5 16 33 17 -17 8 -4 6 N/A 34 22 N/A 48 -17 -13 19 -17 -40 14 N/A -29 49 20 -1 36 20 N/A 168 -31 13 -20 -8 -18 15 7 -38 -40 -5 -27 -40 -55 10 -21 24 -17 N/A -19 N/A 5 7 3 4 6 3 5
Brand value 09 ($m)
Brand value 08 ($m)
Brand value 07 ($m)
Brand value 09 ($m)
Brand value 08 ($m)
Brand value 07 ($m)
Brand contribution
Brand contribution 2 4 3 2 4 4 2 2 5 3 2 3 3 2 3 3 2 2 3 2 2 3 2 4 4 5 4 N/A 7,711 8,711 7,433 N/A 4,686 8,047 N/A 5,570 N/A 9,310 N/A N/A N/A 6,558 6,469 N/A 3,955 N/A N/A N/A 8,490 N/A N/A N/A 4,593 8,239 4 6,612 8,738 4,485 7,373 3,148 5,411 N/A 8,440 N/A 3 3 3 3 2 2
Brand momentum
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53
= Google 1 Microsoft 1 Coca-Cola1 2 IBM 3 McDonald’s 1 Apple -2 China Mobile -6 GE (General Electric) 2 Vodafone = Marlboro 2 Wal-Mart 6 ICBC -4 Nokia -2 Toyota * UPS 35 BlackBerry -1 HP -1 BMW 10 SAP 3 Disney 4 Tesco 8 Gillette 4 Intel 7 China Construction Bank 1 Oracle 35 Amazon 5 Bank of China 27 AT&T * Louis Vuitton 5 HSBC New Pampers New Nintendo -11 Cisco -1 Verizon Wireless -7 Porsche New Visa -16 Wells Fargo 10 Santander 6 NTT DoCoMo -4 Mercedes -27 Bank of America -1 Dell 6 Accenture -5 Pepsi2 -7 L’Oréal -26 American Express -3 Carrefour -14 RBC -34 Citi -13 Honda -4 Siemens 18 Budweiser3 -3 Orange
100,039 76,249 67,625 66,622 66,575 63,113 61,283 59,793 53,727 49,460 41,083 38,056 35,163 29,907 27,842 27,478 26,745 23,948 23,615 23,110 22,938 22,919 22,851 22,811 21,438 21,294 21,192 20,059 19,395 19,079 18,945 18,233 17,965 17,713 17,467 16,353 16,228 16,035 15,776 15,499 15,480 15,422 15,076 14,996 14,991 14,963 14,961 14,894 14,608 14,571 13,562 13,292 13,242
86,057 70,887 58,208 55,335 49,499 55,206 57,225 71,379 36,962 37,324 34,547 28,004 43,975 35,134 30,492 * 13,734 29,278 28,015 21,669 23,705 23,208 21,523 22,027 19,603 22,904 11,511 19,418 12,030 18,446 * 18,479 N/A N/A 24,101 19,202 21,718 N/A 24,739 14,549 15,048 18,044 33,092 15,288 14,137 15,404 16,459 24,816 15,057 18,995 30,318 16,649 14,665 10,839 14,093
66,434 54,951 49,612 33,572 33,138 24,728 41,214 61,880 21,107 39,166 36,880 16,460 31,670 33,427 N/A 2,802 24,987 25,751 18,103 22,572 16,649 17,954 18,707 10,757 17,809 5,964 13,689 9,260 N/A 17,457 N/A N/A 18,812 16,261 13,372 N/A 24,284 12,094 19,450 17,813 28,767 13,903 10,534 11,756 12,303 23,113 11,710 N/A 33,706 15,465 9,111 9,977 9,922
3 3 4 3 4 3 3 2 3 4 2 3 4 3 2 3 4 2 3 4 5 2 2 3 3 4 5 3 2 3 5
3 8 8 5 6 9 8 3 2 9 9 4 6 5 6 5 9 5 5 9 6 2 5 10 7 7 5 5 5 8 3
16 8 16 20 34 14 7 -16 45 33 19 36 -20 -15 -9 100 -9 -15 9 -3 -1 6 4 16 -6 85 9 67 5 3 N/A N/A -25 -8 -20 N/A -34 10 5 -14 -53 1 7 -3 -9 -40 -1 -22 -52 -12 -8 23 -6
1 2 3
54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
11 Ebay 22 BBVA 15 Colgate -11 Target 8 H&M -6 Nike 13 Subway New TD 26 Movistar 20 T-Mobile New Wrigley’s 30 Auchan -14 Chase -8 Nissan New DHL * FedEx -30 Home Depot 18 MTS New Beeline -19 Canon New Aldi 19 Avon 8 Zara New O2 22 Standard Chartered New Red Bull New China Merchants Bank -19 Yahoo * Hermès -8 JP Morgan 3 Ariel -3 Tide * Gucci 12 MasterCard -31 Goldman Sachs -33 Starbucks 3 Barclays -13 State Farm -29 Morgan Stanley -50 ING4 New KFC -9 Ikea New Nivea -7 Esprit New Bradesco -8 Tim New Lowe’s
12,970 12,549 12,396 12,254 12,061 11,999 10,997 10,991 10,911 10,864 10,841 10,586 10,582 10,206 9,719 9,491 9,280 9,189 8,884 8,779 8,638 8,631 8,609 8,601 8,219 8,154 8,052 7,927 7,862 7,852 7,777 7,512 7,468 7,427 7,415 7,260 6,992 6,922 6,765 6,743 6,721 6,713 6,572 6,571 6,565 6,409 6,394
11,200 9,457 10,576 14,738 11,182 12,499 10,335 N/A 8,117 8,940 N/A 7,148 12,782 11,707 N/A 11,486* 15,378 8,077 N/A 12,398 N/A 7,209 8,682 N/A 6,855 N/A N/A 11,465 6,951* 9,762 8,437 9,123 6,479* 6,970 11,944 12,011 7,382 9,425 11,327 15,080 6,100 8,507 5,294 7,907 N/A 7,903 N/A
12,927
3 N/A
11,560 10,290
3 N/A
2 N/A
11,182 11,189
2 N/A
18,335
11,413
2 N/A
2 N/A 2 N/A
2 N/A
13,201
2 N/A
2 N/A
3 N/A 2 N/A 2 N/A 2 N/A 2 N/A 2 N/A
3 N/A 2 N/A 2 N/A 2 4 3 3 3 4 3 3 4 3 3 8 6 5
16,057
11,204 11,539
2 N/A
3 N/A 3 N/A 3 N/A 3 2 3 2 7 2 5 6
2 N/A
The brand value of Coca-Cola includes Diet Coke, Coke Light and Coke Zero The brand value of Pepsi includes Diet Pepsi and Pepsi Budweiser’s value includes both Bud Light and Bud 4 ING value includes ING Bank and ING Insurance * Restated to reflect additional data inputs. Ranking change therefore not comparable
Source: Millward Brown Optimor (including data from BrandZ, Datamonitor and Bloomberg)
Brand momentum
Ranking change
Ranking change
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