Coaching celebrities is a great gig if you can get it. But expect to be
flexible, available and hard working. It's also wise to be conservative
in your billing. If you do a few of these things and more, you'll end up
with a great client!
celebrities, communication, coaching, time management
I’ve kept the same cell phone number for the past 7-8 years. I’ve lived
in NYC, NC and now Florida and in all that time, I’ve never changed phone
numbers. Nor will I. Sure, it’s inconvenient for my mom who lives across
town to have to dial a NYC phone to get me and I’m only a few miles away,
but for me it’s worth it.
I have clients that still call me periodically for coaching that used
this cell phone years ago. They like knowing that I’m just a call away if
they need me. Several of these clients would probably have names that you
might recognize, and don’t use a coach on a regular basis, but if the
need arises, they know I’m there.
I’ve spent a large part of my career working with and for celebrities.
Whether I marketing for them, do PR for them or consult and coaching
with the them, I’ve made a part of my career working in that market. As a
result, I’ve gotten to know many agents, publicists and Event Planners.
I also coach individuals in business. Right now, it seems that a large
bulk of my clients are in new jobs, businesses or about to make a
transition. I don’t work by contract, only on an as needed basis. Some of
my clients show up every week. Others are clients that are only once a
month. I’m flexible because my clients are busy. So am I, and I’m fine
with them rescheduling with me a day in advance.
I started coaching this way because the high profile clients that I
served couldn’t meet on a regular basis. They were traveling or
unavailable at normal business times so I made allowances for them. As my
business and experience grew, I found that working with high profile
types was going to be different than a traditional client that may be.
I work on a project basis with many of these high profile types. Some of
them are high level executives, besides celebrities and I’m there as a
personal consultant that they call upon for many different issues. Most
of them found me through the communication coaching that I provide and
we’ve kept the relationship going through the years. Whenever they call I
merely write it down and keep a log. I usually bill once a month. On
projects, I’ll estimate a cost for the project and always try to come in
under the estimate.
I have clients that will fly in for the day and for that, my fees are a
bit higher than on the phone. It’s a concentrated coaching session that
can deal with family issues to creating a work out schedule or recreating
a brand or speech. We’ve discovered projects to create that they can
market and we’ve written the outline of books.
I noticed right up front that celebrities are keenly aware that people
try to make a buck off of them so I actually charge them less in some
cases. Regardless, overestimating the bill is the way to go, and they
always appreciate the financial break. I learned this early on when I had
a repeat customer and I sent a bill that she questioned. She didn’t feel
that I had put in that much time with her so I told her that I had
struggled with the bill myself because the project was so “off and on”.
So, I told her to rip up my invoice and to pay me what she thought she
should. I got a nice check in the mail that was just a little bit less
than I had originally charged and it had a nice note attached. It was
definitely the right decision because I’ve continued to coach this person
here and there over the last many years.
Coaching high profile types are a great gig if you can get it. But don’t
make the mistake of holding to your exact requirements or you might lose
a client in the process. The ones that I know appreciate my willingness
to be flexible with my schedule and to reschedule if something else comes
up. I’m fair with the money and I always try to deliver more than
I love the coaching people who are successful, energetic and ambitious.
They never refuse a challenge and they’re always up for new ideas. They
appreciate others who are hard working like them.
That is why I keep my cell phone number the same. Being available to
these people is the name of the game.