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WEB2.0 an Analysis

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					Web 2.0

Understanding the scene – a 10,000 feet view by t.n.c.venkata rangan
CMD, Vishwak Solutions Pvt. Ltd. MSDN Regional Director (Chennai)

Agenda
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What is Web 2.0? Business Landscape Software as a Service Demos

What is Web 2.0?

What is Web 2.0?
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It is Second generation of services available on the Web that lets people collaborate and share information online O'Reilly Media and MediaLive International popularized the term Google is now seen as the torch bearer of the term by the media From a technology perspective Web 2.0 uses AJAX, Mashups and RSS predominantly

What is AJAX?
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Ajax is not a technology in itself Shorthand for Asynchronous JavaScript and XML The term was first used by Adaptive Path only in Feb 2005 Removes the need to reload entire web page each time the user makes a change. Increase the web page's interactivity, speed, and usability. XML is used as the format for transferring data between the server and client. XML files may be created dynamically by some form of server-side scripting The Ajax technique uses a combination of: XHTML and CSS, JavaScript, XMLHttpRequest /IFrame object

Microsoft was pioneer in Ajax
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Though hard to believe by public, in reality it all started with IE 3.0’s IFrame (and later by Netscape’s Layer) innovation to do asynchronous loading of content Today’s AJAX core is based on Microsoft XMLHTTPRequest Object introduced in IE 5.0 It was used and exploited by Outlook Web Access (OWA) in Exchange 2000 timeframe

Business Landscape on the new “Web”
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Data/Numbers quoted in this section are from Wikipedia.com & respective corporate websites

Google Adsense
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Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. As of now, Microsoft doesn’t have a competing offering here, though there are tons of 3rd parties offering a similar model. Google has the early mover advantage here Google has released sister products – Adsense for Feeds and Adsense for Search For Quarter ended June 30, 2006 Google earned from Adsense (Partner Sites) US$997 Million or 41% of total Revenue 42% of overall Google’s revenue came frrom outside USA

Google Adwords
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Pay Per Click (PPC) Model Google AdWords allows advertisers in Google’s network which includes Google’s own Property and Google Adsense Network. The overall Network reaches more than 80% of Internet users It works on Vickrey Auction where by Advertisers bid for a slot Advertiser get near real-time reporting and can control there spend for each day It is believed to be powered by MySQL (Open Source) as backend For Quarter ended June 30, 2006, Google made US$1.43 Billion or 58% of its total revenue from Google Sites

Microsoft Adcenter
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Adcenter is Microsoft answer to Google Adwords Prior to Adcenter, Advertisers had to use Overture (Yahoo!) for placing their ads in MSN Networks Adcenter gives more control over Google Adwords in terms of targetting user demographics MSN Network reaches to 2 out of 3 web users

Blogging
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If you thought blogging was passive, free and voluntary think again Commercial (so called) Blog sites
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Netscape.com (new) owned by Weblogs, Inc. Engadget.com owned by Weblogs, Inc. Myspace.com

Weblogs, Inc
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The company is owned by AOL and has more than 90 commercial blogs meaning blog sites which employ FTEs to prepare the content Weblogs generated US$1 Million in revenue out of Google Adsense alone in 2005 AOL bought Weblogs, Inc in Oct 2005 for US$25 Million The CEO of Weblogs recently announced US$1000 per month for bloggers who submit more than 150 Stories/Items per month in any Social Bookmarking site

Social Networking Sites
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Myspace.com
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Fourth most popular English Website 95 million members, with 500,000 new members each week Bought by News Corp (Rupert Murdoch) for US$580 Million in June 2005
A Google Initiative

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Orkut.com
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LinkedIn.com

Software as a Service

Software as a Service
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Software as a Service (Saas) is a model of software delivery where the software company provides development, hosting, maintenance, daily technical operation, and support SaaS can be for any market segment including home consumers, small business, medium and large business

SalesForce.com
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SalesForce uses SaaS to deliver everything over the web, no install in client, platform independent Only US$995 for five users for 1 year all inclusive. No additional CAPEX or OPEX

Windows Live
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Windows Live is Microsoft’s version of Web 2.0 services offerings. These will include Live Mail, Live Messenger, Live Favourites, Live Office Domains and more. Watch out Microsoft for more to come from them…

Flash as a Platform - Flex
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Adobe® Flex™ 2 is an application development solution for creating and delivering cross-platform rich Internet applications (RIAs) within the enterprise and across the web Client environment just need Flash Runtime - which is available in over 90% of PCs. And works in IE, FireFox, Opera and others Flash Runtime is less than 500KB-1MB in size if needs to be downloaded

Demos

Demos
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Microsoft Live.com, Live Virtual Earth, Live Mail Google Maps, GMail SalesForce.com Adobe Flex Examples Nike TV

Thank You!


				
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