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					One Venue - 2 Events Meeting all Your Device Strategy Needs                                                                               50% Discount
MDM and SIMposium Asia                                                                                                                    for Operators

                                                                                                                       29 - 30 September 2009,
                                                                                                                            Shangri-La Kowloon,
                                                                                                                                     Hong Kong




  Optimizing Mobile Device Functionality
  While Reducing Operating Expenses
  and Increasing Customer Satisfaction


                                        Compelling
                                        Reasons to attend                                              Featuring over 30
                                        MDM Asia 2009:                                                 Visionary Speakers:

                                                                                                                   Han Willem                      Sumantri Joko
                                                                                                                   Kotterman                       Yuwono
     The only event in Asia that will bring together regional and international Mobile                 Chief Strategy Officer            Head, VAS Product Development
     Network Operators, Device Management Enablers, OEM/ODM & Software                                 CSL Limited, Hong Kong            Indosat, Indonesia
     Providers in one venue to discuss the hottest issues:
     • Latest trends, market overview and updates on MDM in Asia
     • Lucrative business opportunities with MDM                                                                 Awnish                            Inno Widhi
     • Examining the role of Mobile Device Management in the enterprise business unit                            Chaudhary                         Nugroho
     • Managing the mobile users - Best practices for technology, people and                           General Manager, Marketing        Device Management Manager
         Understanding Lifecycle Management                                                            (Mobile Devices), Bharti Airtel   PT Bakrie Telecom
     • Innovating applications and services through the use of MDM

     LET YOUR VOICES BE HEARD!                                                                                   Thilaiyampalam                    Zsolt
     MDM Asia 2009 will incorporate panel discussions on:                                                        Rajkumar                          Marosvari
     • Examining the Evolution of FOTA                                                                 Manager, Quality Assurance,       Head, Product Management
     • Implementing Successful MDM Projects - Opportunities and Challenges                             Dialog Telekom, Sri Lanka         Device Management
     • Evaluating the True Value Proposition of Device Customization in the Changing                                                     Nokia Siemens Network
       Dynamics of Mobile Users
     • MDM solutions that work and mobile device capabilities maximized by the SIM                                 Mahesh
     • Role of SIM and MDM in the NFC environment                                                                  Deshmukh                         Robert
     • Latest trends in applications provisioning and Apps store                                       General Manager, Marketing                   Waaler
                                                                                                       (Enterprise Business Unit)        Marketing Director
                                                                                                       Idea Cellullar                    SmartTrust
     PLUS   INTERACTIVE PRE CONFERENCE WORKSHOPS - 28th September 2009
     • Mobile Device Management: From Theory to Practice
       Led by Device Management Forum
     • Strategies for Effective Device Management as the Diversity of Handsets Increases
       Led by SmartTrust
                                                                                                       REGISTRATION HOTLINE +65-6514-3180

                                         www.informatm.com/mdm
Conference Sponsor   Lunch Sponsor            Media Partners                                                                                      Supporting Associations

                                                                           ICTs FOR EMERGING MARKETS
One Venue - 2 Events Meeting all Your Device Strategy Needs                                                                                 50% Discount
MDM and SIMposium Asia                                                                                                                      for Operators


                                                                                                                                                   Organised by:

                                                                        ASIA

  Bringing the UICC-SIM and
  Mobile Devices Together
                                                                                                                          29 - 30 September 2009,
                                                                                                                               Shangri-La Kowloon,
                                                                                                                                        Hong Kong

                                          Compelling
                                          Reasons to attend                                               Featuring over 30
                                          2nd Annual                                                      Visionary Speakers:
                                          SIMposium
                                          Asia 2009:
                                                                                                                     William Mar                      Johnny Chan
     THE FLAGSHIP EVENT OF SIMALLIANCE IN ASIA!                                                           Director, Consumer Products,     General Manager, Corporate &
     The only event in Asia that will bring together regional and international Mobile                    Device & Usability,              Business Products and Applications
                                                                                                          CSL Limited, Hong Kong           Development CSL Limited,
     Network Operators, SIM Card Manufacturers, OEM/ODM and Content Developers                                                             Hong Kong
     in one venue to discuss the hottest issues:
     • Latest trends, market overview and updates
     • Considerations you have to make in breaking through the Asian market
     • Uncovering the role of SIM in the converging device and consumer world                                       Monjur E-Elahi
                                                                                                                                                     Greg Pote
     • Discovering ways on how to enhance customer experience that will bring the                         Head, Research and Insights
                                                                                                                                           Chairman, Asia Pacific Smart
                                                                                                          Consumer Division, Aktel,
         handset and the SIM together using the latest technology innovations                             Bangladesh
                                                                                                                                           Card Association
     • Evaluation of SIM embedded applications and services

     LET YOUR VOICES BE HEARD!                                                                                                                        Malcolm
     SIMposium Asia 2009 will incorporate interactive panel discussions on:                                          K. M.
                                                                                                                                                      Macnaughtan
                                                                                                                     Tariquzzaman
     • Standards guiding the evolution of SIM Cards                                                                                        Chief Technology Officer
                                                                                                          Head, Architecture and Service
     • Asian perception of M2M business                                                                   Planning, Grameenphone,
                                                                                                                                           Seeker Wireless
     • MDM solutions that work and mobile device capabilities maximized                                   Bangladesh
        by the SIM
     • Role of SIM and MDM in the NFC environment
     • Latest trends in applications provisioning and Apps store                                                                                     Tim Raby
                                                                                                                     Seung
     and a break-out group discussion on:                                                                            Hwan Kim              Chairman, OMTP
     • LTE projects in Asia; an opportunity for enhanced UICC based solutions,                            Service Development Team -
        Changing wireless landscape with enhanced mobility, connectivity, and                             Convergence & Internet R&D
        IMS-based service                                                                                 Centre, SK Telecom, Korea



                                                                                                          REGISTRATION HOTLINE +65-6514-3180
                            www.simalliance.org/simposiumasia
Conference Sponsor   Badge & Lanyard Sponsor       Media Partners                                                                                    Supporting Associations

                                                                              ICTs FOR EMERGING MARKETS
                                          “Good and plenty of information”MZ, Datang, SIMposium 08



  Bringing the Device Ecosystem
  Together for the 2nd Annual
  SIMposium and Mobile Device
  Management Asia Events
  …Why Attend?

  •    Over 150 attendees in 2008 from over 20 different countries          •   They are the ONLY events in Asia to bring together very senior
       including… China, Finland, France, Germany, India, Indonesia,            delegates from network operators, handset manufacturers,
       Israel, Italy, Korea, Vietnam, Malaysia, New Zealand, Philippines,       SIM card manufacturers, service, content and application
       Singapore, South Africa, Sri Lanka, Sweden, Taiwan, Thailand,            providers and representatives of the entire SIM ecosystem
       UK, USA                                                              •   With an agenda packed with focused and timely SIM and MDM
  •    Over 16 different operator companies represented including…              specific business intelligence and developed by the industry for
       China Mobile, Starhub, AIS, PCCW, SK Telecom, SingTel, Hong              the industry, there is no other event that will help prepare you for
       Kong CSL, PT Indosat, Far Eas Tone, DIGI Telecommunications,             tomorrow and for future growth
       Telecom New Zealand, Telecom Italia, 02, Dialog Telekom,
       Grameenphone and Celcom                                              UNDISPUTED NETWORKING OPPORTUNITIES WITH
  •    SIMposium and MDM Asia are co-located executive events               INDUSTRY LEADERS AND INNOVATORS!
       to define how SIM card and Mobile device management                  Be part of the one and only event in Asia that will give you the
       technology can increase revenues and new services for the            maximum time and opportunity to meet the leaders in the industry.
       mobile ecosystem in the new world order                              With at least 7 hours or pure networking time, you will surely have a
  •    SIMposium and MDM Asia enable the business leaders driving           chance to build new business relationships. Utilize our EXCLUSIVE
       innovation across the whole device ecosystem to meet and             ONLINE NETWORKING tool set up meetings before the event and
       do business                                                          keep in touch after the event.


 Contact Carine Vandevelde, carine.vandevelde@informa.com                   Sponsors
 or +44 (0) 20 7017 4833 for remaining sponsorship and
 exhibition opportunities                                                   MDM & SIMposium         SmartTrust is a developer of SIM and Device management
                                                                            Conference Sponsor      software designed to provide mobile network operators improved
                                                                                                    awareness of their subscribers and efficient management of the
                                                                                                    devices on their network as well as the opportunity to quickly and
SIMposium and Mobile Device                                                                         easily offer revenue generating services and applications.
                                                                                                    Operators of over 200 mobile networks worldwide rely on
Management Asia Floorplan                                                                           SmartTrust's technology for solutions including SIM based dynamic
                                                                                                    roaming steering, terminal configuration, SIM lifecycle
                                                                                                    management and value added services management. Customers
                                                                                                    include AT&T, Bharti, BSNL, Claro, Indosat, Reliance, Telenor and T-
                                                                                                    Mobile. SmartTrust WIBTM is the world's most widely deployed
                                                                                                    smart card application environment.
                                                                                                    For more information, please visit: www.smarttrust.com

                                                                            Lunch Sponsor MDM       Sicap. Specialized in mobile technologies, Sicap product and
                                                                                                    services portfolio focuses on customer satisfaction and service
                                                                                                    continuity for mobile end-users.
   SOLD                 SOLD          RESERVED
                                                                                                    Sicap software facilitates a two-sided busi¬ness model between
                  Cocktail Tables                                                                   network operators and partners. Secure messaging gateways to the
                                              SOLD                                                  network and OTA interaction with customer equipment enable the
                                                                                                    delivery of formatted content to all devices; mobile users can easily
                                                                                                    take up commercial offers. Based on Device, SIM, USSD channel
                                                                                                    knowledge, Sicap software confers the ability to profile customer
                                              SOLD                                                  individually and target them across all networks and all media.
                                                        Conference
                                                                                                    Sicap server-side products can be integrated in customer
                   Refreshment Stations                                                             infrastructure or deployed as part of a comprehensive managed
      SOLD                                                                                          service offer. Technological expertise and a solid background in
                                                                                                    software integration reaffirm Sicap's position as an enabler across
                                                                                                    consolidated networks.
                                                                                                    For more information, please visit: www.sicap.com
      SOLD                                    SOLD

             RESERVED
                                                                            Badge & Lanyard         Eastcompeace Smart Card Co. Ltd. is one of the world's leading
                                                                            Sponsor SIM             vendors specialized in the design, development and delivery of
                                                                                                    smart card products and system solutions for telecommunications,
                                                                                                    payments, ID & security and related applications.
                                                                                                    Established in1998, Eastcompeace has set up a subsidiary in
                                                                                                    Singapore as well as R&D and service centers in Zhuhai, Beijing,
                                                                                                    Hangzhou, and Jakarta. As the key State-torch High-tech Program
Exhibitors                                                                                          enterprise of China, Eastcompeace is also certified by GSM SAS,
                                                                                                    VISA, MasterCard, China UnionPay, CMMI, ISO9001 & 14001 and
                                                                                                    ISO27001 for its cutting-edge manufacturing and R&D capabilities.
                                                                                                    Innovative technology, customized solutions and reliable products
                                                                                                    & services enable Eastcompeace to be the No.1 smart card
                                                                                                    provider in China and Top 5 vendor in the world for smart card
                                                                                                    shipments since 2005. Up to 2007, the company supplied above
                                                                                                    500 million pieces of smart cards and 2 billion pieces of other card
                                                                                                    products. In 2007, Eastcompeace is awarded by Frost & Sullivan as
                                                                                                    “Market Penetration Strategy Leadership in Asia Pacific Smart Card
                                                                                                    Market” for its excellence and leadership in APAC.
                                                                                                    For more information, please visit: www.eastcompeace.com




                        BOOK NOW! Visit: www.informatm.com/mdm or call +65-6514-3180
                                                                                                                                                                                                                              50% Discount
                                                   “Well run conference with excellent content”LW, Telecom NZ, SIMposium 08
                                                                                                                                                                                                                              for Operators
                                                 SIMposium Asia - Day 1 - 29th September 2009                                                                            SIMposium Asia - Day 2 - 30th September 2009

                                                08.00   Registration                                                                EE D
                                                                                                                                                                        9.10    Chairman's Opening Remarks
                                                                                                                               SP

                                                09.00   Speed Networking Session                                                                                                Enhancing Customer Experience, Bringing the
                                                09.20   Chairman's Opening Remarks                                         ET                                                           Handset and SIM Together




                                                                                                                          N




                                                                                                                                       G
                                                                                                                                W O R KIN



                                                                 Market Overview and Updates                                                                            09.15   Assessing how Smart SIMs will Provide Better Quality




                                                                                                                                            OPERATOR
                                                                                                                                                                                of Service for Customers by Providing Rich
     PANEL DISCUSSION ASSOCIATION SIMALLIANCE




                                                09.30   The International SIM Market Updates and Learnings the                                                                  Media Applications
                                                        Asian Players Can Take Away                                                                                             Seung Hwan Kim, Service Development Team - Convergence and Internet
                                                        Michel Canitrot, Chairman of the Board, SIMalliance
                                                                                                                                                                                R&D Centre, SK Telecom, Korea
                                                10.00   Regional Perspective of SIM Card Evolution                                                                      09.45   Exploring the Abilities for Web Applications to Utilize




                                                                                                                                            ASSOCIATION
                                                        Greg Pote, Chairman, Asia Pacific Smart Card Association                                                                SIM Based Services and SCWS
                                                                                                                                                                                Tim Raby, Chairman, OMTP
                                                10.30   Evaluating Standards in the region that will make the
                                                        evolution of SIM Cards moving forward                                                                           10.15   Identifying the Value of SIM Technology
                                                        Thilaiyampalam Rajkumar, Manager, Quality Assurance,                                                                    Based Applications
                                                        Dialog Telekom, Sri Lanka                                                                                               Alf Eriksson, VP, Business Unit SIM-OTA, SmartTrust
                                                        Andreas Bertling, Chairman, ETSI SCP Test, Product Manager, Comprion
                                                                                                                                                                        10.45   Morning Refreshments & Exhibition Visit
                                                11.00   Morning Refreshments & Exhibition Visit
                                                                                                                                                                        11.15   Presentation of GSMA Smart SIM Project - Objectives
                                                11.30   Analyst /Consultant - Evaluating the Chinese Smart Card
CONSULYANT




                                                                                                                                                                                and Milestone
  ANALYST




                                                        Market with the Current Economic Climate -                                                                              Cheol Kim, Director, Technical Planning, SK Telecom and
                                                        Opportunities and Challenges
                                                        Thierry Spanjaard, Chief Editor & Publisher, Smart Insights                                                             GSMA Smart SIM Project Representative
                                                                                                                                            ASSOCIATION



                                                                                                                                                                        11.45   Facilitating Mass Market Adoption of Mobile
                                                              Breaking Through the Asian Market                                                                                 Contactless Services
                                                                                                                                                                                Gil Bernabeu, Technical Director, Global Platform
                                                11.50   Breaking through the Asian Market - Considerations You
      OPERATOR




                                                        have to Make in Implementing Successful Business
                                                        Models in Asia; The SIM's Perspective                                                                                     SIM Embedded Applications and Services
                                                        Monjur E Elahi, Head, Research and Insights, Aktel, Bangladesh
                                                                                                                                                                        12.15   Studying the Buy in Factors of Mobile Wallet in
                                                                                                                                            OPERATOR




                                                12.20   Understanding the Greater China OEM/ODM Perspective                                                                     SIM Cards
                                                        Karl Weaver, OEM/ODM Handset Business Development Manager
                                                                                                                                                                                Ichwansyah Putra, Product Development Manager, mCommerce,
                                                        Gemalto, China
                                                                                                                                                                                Indosat, Indonesia
                                                12.40   Business Case Study for SIM ATM Kiosk in China -
      CASE STUDY




                                                        Convenience in Customizing your SIM Card the Way                                                                12.45   Networking Lunch
                                                        you Want it                                                                                                     13.45   DTAC's ATM SIM Case Study - Opportunities
                                                                                                                                            OPERATOR




                                                        Zhang Yifan, Head of Products, Eastcompeace
                                                                                                                                                                                and Challenges
                                                13.00   Networking Lunch                                                                                                        Pakorn Pannachet, Division Head, Value Added Services, DTAC, Thailand
                                                14.00   M2M in Asia - Understanding the Current Landscape                                                               14.15   Wrap Up Presentation - SIMposium Asia 2009 Key
      PANEL DISCUSSION




                                                        and development                                                                                                         Highlights and Take Aways in this Year's Agenda
                                                        Johnny Chan, General Manager, Corporate & Business Products and                                                         Visit www.simalliance.org/simposiumasia for full details
                                                        Applications Development, CSL Limited, Hong Kong
                                                        Joshua Seo, Director, R & D Center, Ntels, Korea                                                                14.40   Afternoon Refreshments & Exhibition Visit
                                                        Xin Wu, President, Nebula Networks, China
                                                        Marc Sauter, VP Strategy, Cinterion                                                                               Exploring the Future of SIM and MDM - Joint Sessions
                                                14.20   Assessing the Value Proposition of Environmental                                                                                  with MDM Asia 2009
                                                        Friendly SIM Cards                                                                                              15.00   Strategically Examining MDM Solutions that Work and
                                                        Hans Thijssen, Head of Product Line - Telecommunications
                                                                                                                                            OPERATOR PANEL DISCUSSION




                                                        Sagem Orga GmbH                                                                                                         Understanding How Mobile Device Capabilities be
                                                                                                                                                                                Maximized by the SIM
                                                14.40   TD-SCDMA in Asia - Rollout Plan & Adoption                                                                              Awnish Chaudhary, General Manager, Marketing (Mobile Devices),
                                                        To be confirmed - Zhao fang, VP, Marketing, China Mobile                                                                Bharti Airtel
                                                15.00   Afternoon Refreshments & Exhibition Visit                                                                               Mahesh Deshmukh, General Manager, Marketing
                                                                                                                                                                                (Enterprise Business Unit), Idea Cellullar, India
                                                        SIM in the Converging Device and User World                                                                             Monjur E-Elahi, Head, Research and Insights, Consumer Division,
                                                                                                                                                                                Aktel, Bangladesh
                                                15.20   Understanding the Important Role of SIM to the Road
      OPERATOR




                                                        that Fixed/Mobile Convergence has Promised                                                                      15.40   Understanding the Role of SIM and MDM in the
                                                        K. M Tariquzzaman, Head, Architecture and Service Planning,                                                             NFC Environment
                                                                                                                                            PANEL DISCUSSION




                                                        Grameenphone, Bangladesh                                                                                                William Mar, Director, Consumer Products, Device & Usability,
                                                15.40   Maximizing Capabilities of the SIM in the PC World                                                                      CSL Limited, Hong Kong
                                                        Visit www.simalliance.org/simposiumasia for full details                                                                Andreas Bertling, Chairman, ETSI SCP Test, Product Manager, Comprion
                                                                                                                                                                                Ichwansyah Putra, Head, Product Development - mWallet,
PROVIDER
CONTENT




                                                16.00   Content Provider - Understanding LBS applications in                                                                    Indosat, Indonesia
                                                        SIM Cards - Case Study
                                                        Malcolm Macnaughtan, Chief Technology Officer, Seeker Wireless                                                  16.20   Uncovering the Latest Trends in Applications
                                                                                                                                            PANEL DISCUSSION
BREAKOUT GROUP




                                                                                                                                                                                Provisioning and Apps Store
  DISCUSSION




                                                16.20   LTE projects in Asia                                                                                                    Han Willem, Chief Strategy Officer, CSL Limited, Hong Kong
                                                        an opportunity for enhanced UICC based solutions, LTE will change                                                       Abraham Joseph, Founder, Device Management Forum
                                                        wireless with enhanced mobility, connectivity, and IMS-based service                                                    Ashish Thomas, Director, Singtel Group Innovations, Singapore
                                                17.00   End of Conference Day 1                                                                                         17.00   End of Conference Day 2



                                                                     For the full programme visit: www.simalliance.org/simposiumasia
                                                                                                                                                                              Send the Team!
                                   “Well organized. Very Effective”Past MDM Attendee                                                                                          Group Discounts Available
                                                                                                                                                                              See back page for details


                           MDM Asia - Day 1 - 29th September 2009                                                                                MDM Asia - Day 2 - 30th September 2009

                   8.00     Registration                                                            EE D
                                                                                                                                         9.00     Chairman's Opening Remarks
                                                                                               SP
                                                                                                                                                  Abraham Joseph, Founder, Device Management Forum Enterprises and MDM




                                                                                                            MANUFACTURER ASSOCIATION
                   9.00     Speed Networking Session                                                                                     9.15     Mobile Device Management in the Enterprise -
                                                                                           ET
                                                                                                                                                  The Evolving Landscape




                                                                                           N




                                                                                                       G
                                                                                                W O R KIN

                   9.15     Chairman's Opening Remarks                                                                                            Abraham Joseph, Founder, Device Management Forum Enterprises and MDM
                            Robert Waaler, Marketing Director, SmartTrust
                                                                                                                                         9.45     The Role of MDM in Providing the Best Mobile Security
                               Updates and Overview of MDM in Asia                                                                                Solutions to Enterprise Users
                                                                                                                                                  Timo Lindstrom, Director, Device Management & End-point, Security, Nokia
                   9.30     Overview of the Latest Trends and Developments of                                                            10.15    Managing the Mobile Users - Best Practices for Technology,
OPERATOR




                                                                                                             OPERATOR
                            Utilizing Mobile Device Management in Asia                                                                            People and Understanding Lifecycle Management for
                            K. M Tariquzzaman, Head, Architecture and Service Planning                                                            Enterprise Customers Deploying the MDM Solution
                            Grameenphone, Bangladesh                                                                                              Awnish Chaudhary, General Manager, Marketing (Mobile Devices),
                                                                                                                                                  Bharti Airtel
                   10.00    Millions of Subscribers, Thousands of Devices,                                                               10.45    Morning Refreshments & Exhibition Visit
                            One Marketplace for Applications
                            Robert Waaler, Marketing Director, SmartTrust                                                                       Services & Applications Innovations through MDM
                   10.30    MDM: Horizontal vs. Vertical MDM Business Models                                                             11.15    Examining New Trends and Approaches to Device's


                                                                                                             OPERATOR
                            Zsolt Marosvari, Head, Product Management Device Management,                                                          Remote Configuration
                            Nokia Siemens Network                                                                                                 Han Willem Kotterman, Chief Strategy Officer, CSL Limited, Hong Kong
                                                                                                                                         11.45    Understanding Real-Time Subscriber and Device
                                                                                                             OPERATOR

                   11.00    Morning Refreshments & Exhibition Visit                                                                               Information and Analysis for Services, Contents
                                                                                                                                                  and Applications
                                  Business Trends and Opportunities                                                                               Mahesh Deshmukh, General Manager, Marketing
                                                                                                                                                  (Enterprise Business Unit), Idea Cellullar
                   11.30    Utilizing MDM to Create Effective Marketing Campaigns
                                                                                                                                         12.15    Consumer Behavior on Business Solutions and the
OPERATOR




                                                                                                             OPERATOR




                            and Promo to Customers
                                                                                                                                                  Ecosystem Exploring MDM Business
                            Thilaiyampalam Rajkumar, Manager, Quality Assurance,
                                                                                                                                                  Monjur E-Elahi, Head, Research and Insights, Consumer Division,
                            Dialog Telekom, Sri Lanka
                                                                                                                                                  Aktel, Bangladesh
                   12.00    Managing a Trusted Execution Environment with Latest                                                         12.45    Networking Lunch
ASSOCIATION




                            Device technology                                                                                            13.45    Evaluating the True Value Proposition of Device
                                                                                                             PANEL DISCUSSION




                            Gil Bernabeu, Technical Director, Global PLatform                                                                     Customization in the Changing Dynamics of Mobile Users
                                                                                                                                                  Timo Lindstrom, Director, Device Management & End-point, Security, Nokia
                   12.30    Improving the IOP Processes for MDM                                                                                   Sumantri Joko Yuwono, Head, VAS Product Development, Indosat, Indonesia
                            Philippe Cazabonne, Product Manager SIM & Device Management                                                           Inno Widhi Nugroho, Device Management Manager, PT Bakrie Telecom
                            SICAP AG
                                                                                                                                         14.15    Device Management System and Mobile Advertising -
                                                                                                             OPERATOR




                                                                                                                                                  Strategizing Data Collection Process in Creating Exciting
                   13.00    Networking Lunch
                                                                                                                                                  New Revenue Streams
                                                                                                                                                  Sumantri Joko Yuwono, Head, VAS Product Development, Indosat, Indonesia
                   14.00    Examining the Evolution of FOTA
                                                                                                                                         14.40    Afternoon Refreshments & Exhibition Visit
PANEL DISCUSSION




                            K. M Tariquzzaman, Head, Architecture and Service Planning,
                            Grameenphone, Bangladesh
                                                                                                                                         Exploring the Future of SIM and MDM - Joint Sessions with
                            Thilaiyampalam Rajkumar, Manager, Quality Assurance,
                                                                                                                                                            SIMposium Asia 2009
                            Dialog Telekom, Sri Lanka
                            Gil Bernabeu, Technical Director, Global PLatform
                                                                                                                                         15.00    Strategically Examining MDM Solutions that Work and
                                                                                                             OPERATOR PANEL DISCUSSION




                                                                                                                                                  Understanding How Mobile Device Capabilities be
                   14.45    Utilizing Research Monitoring and Data Collection for                                                                 Maximized by the SIM
OPERATOR




                            Improving Business Process and Developing New                                                                         Awnish Chaudhary, General Manager, Marketing (Mobile Devices),
                            Revenue Streams                                                                                                       Bharti Airtel
                            Inno Widhi Nugroho, Device Management Manager, PT Bakrie Telecom                                                      Mahesh Deshmukh, General Manager, Marketing
                                                                                                                                                  (Enterprise Business Unit), Idea Cellullar, India
                   15.15    Afternoon Refreshments & Exhibition Visit                                                                             Monjur E-Elahi, Head, Research and Insights, Consumer Division,
                                                                                                                                                  Aktel, Bangladesh
                   15.45    MDM and the BONDI Initiative -Updating APIs and
ASSOCIATION




                            Policies on the Mobile Phone                                                                                 15.40    Understanding the Role of SIM and MDM in the
                                                                                                             PANEL DISCUSSION




                            Tim Raby, Chairman, OMTP                                                                                              NFC Environment
                                                                                                                                                  William Mar, Director, Consumer Products, Device & Usability,
                                                                                                                                                  CSL Limited, Hong Kong
                   16.15    Implementing Successful MDM Projects - Opportunities
                                                                                                                                                  Andreas Bertling, Chairman, ETSI SCP Test, Product Manager, Comprion
                            and Challenges
PANEL DISCUSSION




                                                                                                                                                  Ichwansyah Putra, Head, Product Development- mWallet, Indosat, Indonesia
                            Robert Waaler, Marketing Director, SmartTrust
                            Tim Raby, Chairman, OMTP                                                                                     16.20    Uncovering the Latest Trends in Applications
                                                                                                             PANEL DISCUSSION




                            Sumantri Joko Yuwono, Head, VAS Product Development,                                                                  Provisioning and Apps Store
                            Indosat, Indonesia                                                                                                    Han Willem, Chief Strategy Officer, CSL Limited, Hong Kong
                            Philippe Cazabonne, Product Manager SIM & Device Management,                                                          Abraham Joseph, Founder, Device Management Forum
                            SICAP AG                                                                                                              Ashish Thomas, Director, Singtel Group Innovations, Singapore
                                                                                                                                                  Shubhrendu Khoche, Sales Director, Venyon APAC
                   17.00    End of Conference Day1                                                                                       17.00    End of Conference Day 2



                                                   For the full programme visit: www.informatm.com/mdm
                                        One Venue - 2 Events Meeting all Your Device Strategy Needs:
                                                2nd Annual SIMposium and MDM Asia 2009

                                           Two Pre-Conference Workshops - 28th September 2009

   Mobile Device Management: From Theory to Practice                                                                                                 Led by:
   This workshop will be facilitated by the Device Management Forum (DMF) and a number of its member companies. Through a range of
   presentations and case studies it will provide insights into practical aspects of implementing solutions for mobile device management, mobile
   device security and services such as mobile email that are closely coupled with or drive the demand for mobile device management and security.

   Morning Sessions:                                                                                           Afternoon Sessions:
   •      Device Management Applications and Service Drivers -                                                 •    Enterprise Device Management (Title to be confirmed)
          Abraham Joseph, Founder, Device Management Forum                                                          Awnish Chaudrary, General Manager, Marketing, Bharti Airtel
   •      Total Device Management - Integrating MDM and                                                        •    Managing Device & Application Security
          Home Device management                                                                                    Juan Santemases, CEO, Zitralia
          Philippe Cazabonne - Product Manager SIM & Device Management,
          SICAP AG                                                                                             •    Recessionary Boom - Deriving Value through
   •      Device Management as a Key Enabler for Value Added Services                                               Application Flexibility
                                                                                                                    Nicole Meissner, CMO, Synchronica
          Daniel Mavrakis, CEO, MCTel
   •      Mobile Device Management & Customer Experience                                                       •    Device Mananagement - The Way Forward
          Zsolt Marosvari, Head of Device Management, Nokia Siemens Networks                                        Abraham Joseph, Device Management Forum

   •      Breakout Session & Feedback                                                                          •    Breakout Session & Feedback
   The day will consist of a number of short presentations, each of which will be followed by a group discussion, and a number of break-out sessions.
   Abraham Joseph, founder of the DMF will lead the workshop and individual sessions will be lead by a number of DMF member companies. Each of the
   main sessions will last about 30-35 minutes and consist of a 15-20 minute introduction followed by a group discussion.


   Strategies for Effective Device Management as the
   Diversity of Handsets Increases                                                                                                                                 Led by:

   13.00 – 17.00
   •      Examining the importance of device management as a                                                   •  Explaining why multiple methods of device management
          mission critical activity                                                                               are required
   •      Managing the handset cycle                                                                           • Looking at the impact that OMA DM has and will have
   •      Enabling targeted campaigns and effective marketing                                                  • The business case for effective device management
          activities with in-depth device and subscriber knowledge                                             Led by: Robert Waaler Marketing Director, SmartTrust


RESERVE YOUR PLACE TODAY! - 3 EASY WAYS TO REGISTER
29th - 30th September 2009, Shangri-La Kowloon, Hong Kong
1. Visit the website:
2. Telephone the bookings hotline: +65 6514 3180.
   For details on team discounts available please call: +65 6514 3180
3. Email customer services: register@informa.com
   Quote your VIP Code when you register - VIP Code: BR
                    Speaker Colleague Discount SAVE 15%
       Present this form to receive 15% off the Normal conference rate
                                                                                                                                          VENUE DETAILS
 Delegate Name:                                                            Address:
                                                                                                                                         Kowloon Shangri-la Hotel
                                                                                                                                         64 Mody Road,
 Telephone:                                                                                                                              Kowloon, Hong Kong
                                                                                                                                         Tel: 852 2721 2111
 Company:                                                                  Email:                                                        Fax: 852 2311 2579
                                                                                                                                         Email: ian.tan@shangri-la.com
 WORK OUT THE PRICE
                                                                                                                                          PAYMENTS
                                                                                 Early Bird rate               Standard Rate
                                                                                                          After 22nd August 2009         All payments should be made in Singapore dollars or
                                                                            Before 21st August 2009
                                                                                                                                         US dollars
 Complete Event: Pre-Conference Workshop (Led by                                                                                         ¥ Payments by S$ / US$ bank draft or cheque be
                                                                               US$2598                       US$2898
 Device Management Forum) and SIMposium and MDM Asia                                                                                         made in favour of IBC Asia (S) Pte Ltd payable
 Complete Event: Pre-Conference Workshop                                                                                                     in Singapore.
                                                                               US$2148                       US$2398                     ¥ Payment by telegraphic transfer in S$ / US$ must
 (Led by SmartTrust) and SIMposium and MDM Asia
                                                                                                                                             be made to: IBC Asia (S) Pte Ltd
 2 Day Event: SIMposium and MDM Asia                                           US$1799                       US$1999                         A/C No: 147-059513-001 (SGD)
 Pre-Conference Workshop (Led by Device Management Forum)                      US$899                        US$999                          A/C No: 260-457866-178 (USD)
                                                                                                                                             The Hongkong and Shanghai
 Pre-Conference Workshop (Led by SmartTrust)                                   US$449                        US$499                          Banking Corporation Limited
                                                                                                                                             21 Collyer Quay, HSBC Building,
       I am a telecom operator and am entitled to a 50% discount                                                                             Singapore 049320
       Group discount - Send the team - 3 for the price of 2!
       Foe a team of 3 representatives from the same company who book at the same time
                                                                                                                                          For details on team discounts available, please
                                                                                                New Total US$                             contact Miki Kong at miki.kong@informa.com

 FEES include luncheons, refreshments and access to conference presentations. It does not include the cost of accommodation or travel.    Note: One discount per person applies, all discounts
 CANCELLATIONS/SUBSTITUTIONS - If you are unable to attend, a substitute delegate will be very welcome in your place. If this is not      calculated at normal rate.
 suitable, a 10% service charge will be payable. Registrations cancelled less than seven days before the event must be paid in full.



                 BOOK NOW! Visit: www.simalliance.org/simposiumasia or call +65-6514-3180

				
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