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ITU / BDT Workshop
Cairo, Egypt, 19 – 22 December 2005
Corporate Strategic Management
Agenda
Day 1: Monday December 19th 2005
Time Lecturer Title and contents of the lecture Document
09.00 – 09.30 REGISTRATION
09.30 – 09.45 Mr Aburizik Official Opening.
09.45 – 10.00 Mr. Carrier Objectives and organisation of the workshop. L01-workshop
ITU BDT Business Management program
10.00 – 11.00 Mr Aburizik Round table: participants are invited to express their opinions
on the strengths, weaknesses, opportunities and threats of their
respective organizations.
11.00 – 11.30 COFFEE BREAK
11.30 – 12.00 Dr. Hurani Strategic analysis. Impact of new technologies and new L05- strategic
services. Factors of change. SWOT method. analysis
12.00 – 12.30 Mr. Carrier Strategic choices for marketing and business L06-strategic-
development. Market segmentation. Evolution of products and choices
distribution channels. Tools for decision-making: business plan
and marketing plan.
12.30 – 13.00 Dr. Hurani Country paper by a guest country. Current situation.
Challenges for the incumbent operator ahead of competition.
Regulatory issues.
13.00 – 14.00 LUNCH BREAK
14.00 – 16.00 Three Working Groups are set up. PEX01-SWOT
Practical exercise 1 on the SWOT method:
analysing the current situation of typical operators
of the region;
setting-up strategic objectives for these operators
ITU / BDT Workshop, Strategic management Agenda page 1 / 3
Day 2: Tuesday December 20th 2005
Time Lecturer Title and contents of the lecture Document
09.00 – 10.00 Mr. Carrier Plenary meeting: Summary of the activities performed the
previous day. Presentations of the results of the practical
exercises by the rapporteur of each group, discussions.
10.00 – 10.30 Country paper by the host country.
Introduction of new technologies and new services. Opening
market to VoIP. Utilisation of VSAT and WiFi / WiMax for
connecting business customers in urban areas.
10h30 – 11.00 Country paper by a the host country.
Universal access and new services. Role of Internet and
mobiles in rural areas. Utilisation of VSAT and WiFi / WiMax
for connecting community telecentres in rural areas.
11.00 – 11.30 COFFEE BREAK
11.30 – 12.00 Dr. Hurani Example of strategy based on the convergence of L09-convergence
services: fixed, mobiles and Internet
12.00 – 13.00 Round table: participants are invited to express their view on
the current emergence of Internet based services and VoIP in
their respective countries.
13.00 – 14.00 LUNCH BREAK
14.00 – 16.00 Practical exercises 2 in working groups on the marketing PEX02-marketing
strategy and commercial action plans related to the Internet
services and VoIP to be undertaken to improve the financial
indicators.
Day 3: Wednesday December 21st 2005
Time Lecturer Title and contents of the lecture Document
09.00 – 10.00 Summary of the activities performed the previous day.
Presentations of the results of the practical exercises by
the rapporteur of each group, discussions
10.00 – 10.30 Mr. Carrier Introduction to the Balanced scorecard (BSC). L10-Scorecard
Aligning the action plans on strategy with the balanced
scorecards. The four perspectives: Financial, customers,
processes, learning and growth.
10h30 – 11.00 Mr. Carrier First perspective of BSC: Financial performances. L11-financial-
Expectations of the company's shareholders. Financial indicatorss
performance indicators measuring the profitability of the
company that even the non-financial people should
know. Annual financial indicators. Criteria for investment
project evaluation. Importance of cash-flow.
11.00 – 11.30 COFFEE BREAK
11.30 – 12.00 Dr. Hurani Second perspective of BSC: Customers. Customer- L12-customers
oriented performances. How to keep the loyalty of
customers.
12.00 – 12.30 Mr. Sidi Mohamed Country paper by a guest country (Mauritania)
Ould Mohamed Presentation of the experience of Mauritania
Cheikh, (SETN,
Mauritania)
ITU / BDT Workshop, Strategic management Agenda page 2 / 3
12.30 – 13.00 Round table: participants are invited to express their
view on the new trends of marketing. Major action plans
to be undertaken in priority.
13.00 – 14.00 LUNCH BREAK
14.00 – 14.30 Mr. Carrier Implementation of the balanced scorecard method. L13-strategy-map
Strategy map. Cascading scorecard. Bridging strategic
planning and day-to-day activities. Examples.
14.30 – 16.00 Practical exercises 3 in working groups on the PEX03-BSC-
implementation of the first perspective (finance) and the Finance-customers
second perspective (Customers) of the Balanced
Scorecard method.
Day 4: Thursday December 22nd 2005
Time Lecturer Title and contents of the lecture Document
09.00 – 10.00 Summary of the activities performed the previous day.
Presentations of the results of the practical exercises by the
rapporteur of each group, discussions
10.00 – 10.30 Mr. Carrier Third perspective of BSC: Processes Reengineering of L14-processes
Human Resource. . Using Intranet for implementing BPR
(Business Process Engineering). What it is and what it
means. Integrated marketing approach. Examples of
processes and applications with Intranet.
10h30 – 11.00 Mr. Carrier Fourth perspective of BSC: learning and growth. Staffing L15-learning
issues and Organisational structure Skills requested in the
new environment. . Market driven management. Permanent
learning companies. Competencies requested for delivering
new services in the new environment.
11.00 – 11.30 COFFEE BREAK
11.30 – 12.00 Mr. Carrier Organisational structure of an incumbent operator. Staffing L16-
issues. Organisation of marketing and sales department. organisational-
Organisation of business development department. structure
12.00 – 13.00 Practical exercises 4 on the implementation of the third PEX04- BSC-
perspective (internal process) and the fourth perspective Processes -
(learning and growth) of the Balanced Scorecard method. Learning
Implementation of the strategy map. Assignment of specific
objectives to the different levels of the hierarchy in each field.
13.00 – 14.00 LUNCH BREAK
14.00 – 14.30 Presentations of the results of the practical exercises,
discussions
14.30 – 15.30 Mr Aburizik Round of table about the follow-up of the workshop. Paper-board
Proposals for further activities with the ITU support.
Questions and suggestions.
15.30 – 16.00 Mr Aburizik Evaluation.
Closing ceremony
ITU / BDT Workshop, Strategic management Agenda page 3 / 3
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