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                                    ITU / BDT Workshop
                            Cairo, Egypt, 19 – 22 December 2005


                      Corporate Strategic Management
                                                 Agenda

Day 1: Monday December 19th 2005

Time            Lecturer     Title and contents of the lecture                                  Document
09.00 – 09.30                                       REGISTRATION
09.30 – 09.45 Mr Aburizik    Official Opening.
09.45 – 10.00 Mr. Carrier    Objectives and organisation of the workshop.                       L01-workshop
                             ITU BDT Business Management program
10.00 – 11.00 Mr Aburizik    Round table: participants are invited to express their opinions
                             on the strengths, weaknesses, opportunities and threats of their
                             respective organizations.
11.00 – 11.30                                       COFFEE BREAK
11.30 – 12.00 Dr. Hurani     Strategic analysis. Impact of new technologies and new             L05- strategic
                             services. Factors of change. SWOT method.                          analysis
12.00 – 12.30 Mr. Carrier    Strategic choices for marketing and business                    L06-strategic-
                             development. Market segmentation. Evolution of products and choices
                             distribution channels. Tools for decision-making: business plan
                             and marketing plan.
12.30 – 13.00 Dr. Hurani     Country paper by a guest country. Current situation.
                             Challenges for the incumbent operator ahead of competition.
                             Regulatory issues.
13.00 – 14.00                                        LUNCH BREAK
14.00 – 16.00                Three Working Groups are set up.                                   PEX01-SWOT
                             Practical exercise 1 on the SWOT method:
                                       analysing the current situation of typical operators
                                          of the region;
                             setting-up strategic objectives for these operators




ITU / BDT Workshop,   Strategic management                  Agenda                         page 1 / 3
Day 2: Tuesday December 20th 2005

Time            Lecturer       Title and contents of the lecture                                Document
09.00 – 10.00 Mr. Carrier      Plenary meeting: Summary of the activities performed the
                               previous day. Presentations of the results of the practical
                               exercises by the rapporteur of each group, discussions.
10.00 – 10.30                  Country paper by the host country.
                               Introduction of new technologies and new services. Opening
                               market to VoIP. Utilisation of VSAT and WiFi / WiMax for
                               connecting business customers in urban areas.
10h30 – 11.00                  Country paper by a the host country.
                               Universal access and new services. Role of Internet and
                               mobiles in rural areas. Utilisation of VSAT and WiFi / WiMax
                               for connecting community telecentres in rural areas.
11.00 – 11.30                                         COFFEE BREAK
11.30 – 12.00 Dr. Hurani       Example of strategy based on the convergence of                  L09-convergence
                               services: fixed, mobiles and Internet
12.00 – 13.00                  Round table: participants are invited to express their view on
                               the current emergence of Internet based services and VoIP in
                               their respective countries.
13.00 – 14.00                                        LUNCH BREAK
14.00 – 16.00                  Practical exercises 2 in working groups on the marketing         PEX02-marketing
                               strategy and commercial action plans related to the Internet
                               services and VoIP to be undertaken to improve the financial
                               indicators.



Day 3: Wednesday December 21st 2005
Time             Lecturer              Title and contents of the lecture                          Document
09.00 – 10.00                          Summary of the activities performed the previous day.
                                       Presentations of the results of the practical exercises by
                                       the rapporteur of each group, discussions
10.00 – 10.30    Mr. Carrier           Introduction to the Balanced scorecard (BSC).              L10-Scorecard
                                       Aligning the action plans on strategy with the balanced
                                       scorecards. The four perspectives: Financial, customers,
                                       processes, learning and growth.
10h30 – 11.00    Mr. Carrier           First perspective of BSC: Financial performances.          L11-financial-
                                       Expectations of the company's shareholders. Financial indicatorss
                                       performance indicators measuring the profitability of the
                                       company that even the non-financial people should
                                       know. Annual financial indicators. Criteria for investment
                                       project evaluation. Importance of cash-flow.
11.00 – 11.30                                               COFFEE BREAK
11.30 – 12.00    Dr. Hurani       Second perspective of BSC: Customers. Customer-                 L12-customers
                                  oriented performances. How to keep the loyalty of
                                  customers.
12.00 – 12.30    Mr. Sidi Mohamed Country paper by a guest country (Mauritania)
                 Ould Mohamed     Presentation of the experience of Mauritania
                 Cheikh, (SETN,
                 Mauritania)


ITU / BDT Workshop,   Strategic management                   Agenda                           page 2 / 3
12.30 – 13.00                         Round table: participants are invited to express their
                                      view on the new trends of marketing. Major action plans
                                      to be undertaken in priority.
13.00 – 14.00                                             LUNCH BREAK
14.00 – 14.30   Mr. Carrier           Implementation of the balanced scorecard method. L13-strategy-map
                                      Strategy map. Cascading scorecard. Bridging strategic
                                      planning and day-to-day activities. Examples.
14.30 – 16.00                         Practical exercises 3 in working groups on the            PEX03-BSC-
                                      implementation of the first perspective (finance) and the Finance-customers
                                      second perspective (Customers) of the Balanced
                                      Scorecard method.



Day 4: Thursday December 22nd 2005
Time            Lecturer       Title and contents of the lecture                                    Document
09.00 – 10.00                  Summary of the activities performed the previous day.
                               Presentations of the results of the practical exercises by the
                               rapporteur of each group, discussions
10.00 – 10.30   Mr. Carrier    Third perspective of BSC: Processes Reengineering of                 L14-processes
                               Human Resource. . Using Intranet for implementing BPR
                               (Business Process Engineering). What it is and what it
                               means. Integrated marketing approach. Examples of
                               processes and applications with Intranet.
10h30 – 11.00   Mr. Carrier    Fourth perspective of BSC: learning and growth. Staffing             L15-learning
                               issues and Organisational structure Skills requested in the
                               new environment. . Market driven management. Permanent
                               learning companies. Competencies requested for delivering
                               new services in the new environment.
11.00 – 11.30                                         COFFEE BREAK
11.30 – 12.00   Mr. Carrier    Organisational structure of an incumbent operator. Staffing L16-
                               issues. Organisation of marketing and sales department.     organisational-
                               Organisation of business development department.            structure
12.00 – 13.00                  Practical exercises 4 on the implementation of the third             PEX04- BSC-
                               perspective (internal process) and the fourth perspective            Processes -
                               (learning and growth) of the Balanced Scorecard method.              Learning
                               Implementation of the strategy map. Assignment of specific
                               objectives to the different levels of the hierarchy in each field.
13.00 – 14.00                                           LUNCH BREAK
14.00 – 14.30                  Presentations of the results of the practical exercises,
                               discussions
14.30 – 15.30   Mr Aburizik    Round of table about the follow-up of the workshop.                  Paper-board
                               Proposals for further activities with the ITU support.
                               Questions and suggestions.
15.30 – 16.00   Mr Aburizik    Evaluation.
                               Closing ceremony




ITU / BDT Workshop,   Strategic management                    Agenda                           page 3 / 3

				
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