Windows Live Platform

Windows Live Services David Chou david.chou@microsoft.com blogs.msdn.com/dachou The Web Has Evolved Personal Transactional Relevant Interactive Social Informational ―Nielsen/NetRatings adds ―total minutes‖ metric as best measure of Online engagement‖ “People keep asking me what I think of Nielsen/NetRatings it's done. Hence it now that ―comScore refines web metrics ―Are done!” my protest: The Web is notsocial computing themes like usersystem to more accurately reflect how Internet users spend their time online, and not just the number of web pages they view.‖ comScore, Inc. generated content and communication fundamentally changing the rules of – Tim Berners-Lee Founder, WorldWe think they are—in a big business? Wide Web way.‖ Forrester Research “Marketers need to…” Create Create great experiences that deeply engage users Optimize investments in infrastructure to exploit opportunities Optimize Grow Grow their business by attracting new audiences 3 Services from Windows Live help marketers to… Optimize investments in infrastructure to exploit opportunities Leverage highly scalable “building block” services that grow with the business Create great experiences that deeply engage users Provide familiar, useful services that drive “stickiness” and affinity Create Optimize Grow Grow their business by attracting new audiences Appeal to new segments and capture network effects 4 Interactions Memories Relationships Locations me Real-time interaction with my contacts wherever I am Interactions Memories Store and share my files, photos and video Relationships Locations Bring my contacts with me where I go on the Web me Visualize [and store] where I’ve been, where I’m going and where I want to go Experiences & Communities Secure & Respectable Affordable & Scalable Support & Commitments Rich capabilities Open and Accessible 465M Unique Users 2.5B Queries/Month 280M Active Accounts 280M Accounts 42 Markets 21 Languages 5B Docs, 400M Images 7.5B Messages/Day 10M Video Conversations/Day WW Coverage 1.5B Page Views/Month 150K Spaces Created/Month Multi-channel Device-independent 70M+ Spaces 120M Unique Users 85+ Mobile Carriers 32 Markets Microsoft Services Platform Services Server Data Services Streaming Tools Microsoft Services Platform Platform Rich Media Experiences Service APIs & Controls Store & Share Communicate & Stay Connected Calendar IM & Presence Search LiveI D Expo Find & Locate Identity & Authentication Commerce PopFly Live Spaces Expression Silverlight Streaming Live Contacts Agents Visual Studio Training & Support Alerts Virtual Earth Terms of Use Simple & Consistent Service Level Agreements Flexible Monetization Offerings SharePoint Designer Flexible Monetization Options 1MUUs/M Threshold Cost Usage Free Usage Explicit Exchange of Value  Services begin free (including commercial usage)  Most services free under 1 million unique users (UU) / year  Search up to 750,000 queries / month  Virtual Earth up to 3 million tiles / month  Silverlight Streaming up to 4GB with unlimited streaming and users  Cost is introduced with volume  Most services will charge $0.25 per UU/year when 1 million UU/year threshold is reached  Services will have advertising revenue sharing alternative options  Services exposed through Live-branded controls  Latest details available at http://dev.live.com/terms Familiar, useful, “sticky” services that are “building blocks” for creating vibrant communities and driving deeper engagement with your users Comprehensive Scalable Predictable Economical Examples   Examples    Examples    Authentication Services Messaging Services Value-Add Services Centralized Process Services Collaboration Services Hosted Mail Hosted Data Hosted Applications  Data Services Platform Streaming Services  A series of APIs that enable 3rd party applications to leverage the network, assets, and services of Windows Live  Client-side controls are provided for some services  Contacts, Photos, Virtual Earth, etc.  Access methods vary by API  HTTP, HTML, SMTP, WebDAV, REST, RSS, XML-RPC, SOAP Service Live ID Search Expo Virtual Earth Silverlight Streaming Description Authentication Web, image, ad and other searches Online marketplace Mapping and geographical services Application and media hosting Access Methods HTTP, SOAP HTTP, SOAP HTTP SOAP REST, HTML Messenger Spaces Photos Contacts Alerts Real-time communication Accessing Spaces blogs and feeds Accessing photos from Spaces Importing contact data User notification HTML, BuddyScript HTTP, SMTP, RSS, XML-RPC WebDAV REST SOAP Terms of Use (TOU)  Free up to 3 million map tiles/month  More than 3 million requires additional agreement The Tools Developers Need        Geo-coding Routing Bird’s Eye Satellite & Aerial Imagery Maps and Imagery Data-binding Non- Authenticated Access Virtual Earth platform Visualization Spatial Services The Service Enterprise Expects  SLA  Support  Reporting Data Management Rich Data Sources  17 petabytes today (and growing)  26 terabytes update / month Enterprise Tools and Support Virtual Earth Control  Incredibly robust control for mapping and mashups  Built-in zooming, panning, etc  3D available with ActiveX install  Supports GeoRSS  Ideal for building overlays with hover windows John L. Scott Case Study Integrated Virtual Earth in just three weeks 30% increase in property viewings on website Higher efficiencies for agents; lower capex and opex    The final composition of the data occurs on the client machine Fundamentally different than traditional CGI, ASP or JSP models Decentralizes server architecture, offloading capex, opex, bandwidth, power and heat to the end-user’s machine Mapping Data Multiple Listing Data Virtual Earth John L. Scott  Windows Live ID provides digital identity for all Microsoft online services, and single sign-on (SSO) to other services  Windows Live, MSN, Office Live, Xbox Live, Microsoft.com, etc.  Multiple devices: PC, Xbox, mobile phone, TV  Multiple credential types: password, 2 factor auth, etc.  Industry Leading Platform  480 million users  1+ billion authentications per day  99.95% availability  Hundreds of relying sites & services  Multiple Implementation Options  Client SDK  Web SDK  Relying Party Suite (RPS) SDK Client SDK  Easy integration through managed APIs  Single sign on for Windows Live Services  Pop up dialog with familiar Windows Live ID UI  Enables user access to locally cached credentials  Getting started  Register for and download the SDK  Supported Languages  Any .NET language Server SDK  Easy integration with Live ID in under 1 hr  Single sign on for Windows Live controls  Getting started  Get an app ID & secret key, c&p script code, push the app live  Security  User consents through sign in  Auth token is encrypted & signed  Information card support  Supported platforms  We will support Linux et al.  Sample code in ASP.NET, Perl, Python, PHP, Java, Ruby Web SDK  Breadth integration Web scenario  Easy to set up and configure  No account approval  No compliance review  Each account receives a unique ID for each user upon login  Cannot share data behind the scenes  Provides single sign-on with other Live services Relying Party Suite (RPS) SDK  Depth integration Web scenario  Full branding of login.live.com screen  Uses common Live ID CID of user  Requires significant development and configuration  Access to SDK requires Microsoft approval  Production deployment requires Microsoft compliance review Authentication Process 1) User Requests Web Page 2) Website returns Sign In link 3) User clicks Sign In 4) Windows Live™ ID Sign In Page is returned 5) User enters Credentials 6) User is authenticated by Windows Live™ ID 7) User is redirected to your site 8) Your application displays protected or personalized content. 3rd Party Server Windows Live ID Authentication Server How Web Auth Works 1) Register your site at Microsoft Services Manager by providing the URL and a Secret Key for encryption 2) Add Sign In button to site 3) User clicks ‘Sign In’ and requested to enter Windows Live™ ID Credentials on login.live.com 4) User is Redirected to your site with encrypted unique user ID. 5) Capture & store user profile items in your database. Terms of Use  Controls  Free unlimited usage  APIs  Free up to 1 million unique users per month  More than 1 million unique users:  Ad revenue sharing, or $0.25/unique user per year  More services to be added under these terms  Single shared internet-scale address book Messenger 263 million users Office Live Windows Live Contacts XBOX Live Your Apps Hotmail 280 million accounts Spaces 93 million Spaces 500 million address books 30 billion contact associations 1 address book per Windows Live ID Contacts Control  Provides programmatic access to a user’s contact list  Client-side browser JavaScript object  Can be used by any website in just 10 lines of JavaScript  Enables people to use their existing Windows Live contact information within 3rd party websites  Authentication managed by the control  "Black box" data transfer between control and web page  Users have full control over their personal data Contacts Control Contacts API  REST-based: HTTP GET, PUT, POST and DELETE  Returns XML  Requires Authorization Header GET http://cumulus.services.live.com/handle/LiveContacts/ itemUri HTTP/1.1 Authorization: DomainAuthentication at="XYZ" http://cumulus.services.live.com/tatham@oddie.com /LiveContacts/Contacts /Contact(a4b69d14-e3eb-11db-9706-00e08161165f) /Emails/Email(22)/Address Authentication – Client  Controls  Redirect user to Windows Live ID login page and manage authentication  Single sign-in across all controls in the same browser session  Browser client to Windows Live Service  Windows Live ID Web Authentication  Rich client to Windows Live Service  Can request a token using the WS-TRUST SOAP point (https://dev.login.live.com/wstlogin.srf)  Windows Live Client SDK (Windows clients) Authentication – Server  Web server to Windows Live Service  Delegated access  Server accesses a user’s data on their behalf  User may not even be online (e.g. Address book sync)  Very early “alpha” release  Referred to as “Windows Live Data” in the doco  PGUX = Permission Granting User Experience Terms of Use (TOU)  Includes use of Search Control and SOAP API  Free up to 750k queries/month  More than 750k requires additional agreement Client-side Controls  Add a search box to your site in HTML  Benefits  Doesn’t require server-side Server-side Services  SOAP API for searching:  Ads, Images, InlineAnswers, development  Doesn’t impact server performance News, PhoneBook, QueryLocation, Spelling, Web, WordBreaker  Free access with up to  Drawbacks  Don’t [easily] get insight 25,000 queries per day per IP address  Commercial usage terms into visitor searches available Basic Search Control Advanced Search Control Advanced Search Control Embedding Advanced Search Control

Sample Search API Code MSNSearchService service = new MSNSearchService(); SearchRequest request = new SearchRequest(); // You can search multiple sources at once and ask for any of the fields. // We search Web only here and ask for just the title and URL of the result. request.Requests = new SourceRequest[1]; request.Requests[0] = new SourceRequest(); request.Requests[0].Source = SourceType.Web; request.Requests[0].ResultFields = ResultFieldMask.Title | ResultFieldMask.Url; request.CultureInfo = "en-US"; request.Query = "QUERY TEXT"; request.AppID = "APP_ID"; // Get from http://search.msn.com/developer foreach (Result result in service.Search(request).Responses[0].Results) { // Process search result... } Overview  93 million spaces created, and growing  120 million unique users per month  51 markets, 25 languages  Integration hub of Messenger, Hotmail, Search and Gallery Spaces Photo Control  Provides easy to use "photo picker" functionality  Client-side browser JavaScript object  Authentication managed by the control  "Black box" data transfer between control and web page Spaces Photo Control Spaces RSS Feeds  Profile  Friends  Updated Spaces  Blog  All Entries, Category Specific Entries, Comments  Photos  All Albums, Individual Albums, Comments  Lists  All Lists, Specific List Spaces RSS Feeds  Top Level (all blog entries, albums, and lists)   http://.spaces.live.com/feed.rss http://spaces.live.com/viewrss.aspx?cid= http://.spaces.live.com/minimal/feed.rss http://.spaces.live.com/blog/feed.rss (all entries) http://.spaces.live.com/category//feed.rss (category feed) http://.spaces.live.com/blog//feed.rss (comments feed) http://.spaces.live.com/photos/feed.rss (all albums feed) http://.spaces.live.com/photos/cns!/feed.rss (album feed) http://.spaces.live.com/photos//feed.rss (comments feed) http://.spaces.live.com/profile/feed.rss http://.spaces.live.com/friends/feed.rss http://.spaces.live.com/lists/cns!/feed.rss http://.spaces.live.com/Music/cns!/feed.rss  Minimal Feed (lists available feeds)   Blog Feeds     Photo Feeds       Profile Feed (lists published user data, such as display and contact info)  Friends Feed (lists published friends)  List Feeds (lists published lists)   Spaces API  HTTP URL entry points http://alias.spaces.live.com/api.aspx? wx_action=addModule&wx_url=moduleUrl http://spaces.live.com/BlogIt.aspx? Title=myTitle&SourceUrl=url&description=myDescription MetaWeblog API Standard XML-RPC protocol for creating and managing blog entries Spaces Blog API  URL  Sends user to Spaces site to perform tasks  BlogIt API  http://spaces.live.com/BlogIt.aspx?Title=& SourceURL=&description=  Social Networking APIs  Invite Friend  http://spaces.live.com/api.aspx?wx_action=/friends.aspx& name=&cid=  Add Friend  View Friend  View Pending Requests  MetaWeblog  Requires Email Publishing to be enabled on Space  Presence  Web IM  Double blind anonymity Instant Messenger Control  The IM Control allows a Windows Live Messenger user to show their presence and accept messages from anonymous users  The IM Control can be embedded on blogs or other pages; the Presence API (JSON) can query presence  User can publish presence & receive messages.  Can be embedded on blogs or other pages (Iframe) or Image Presence API  Same opt in process as Messenger IM Control.  JSON API (raises a callback)  Could be queried server-side Messenger Bots  Automated contacts in Messenger  Easily connect to your customers, 24x7  From simple text to rich activities  Driving traffic to your assets  Extends your reach beyond traditional properties  Spreads virally Messenger Activities API  Rich applications shared between users within Messenger  Natural extensions of the IM conversation  Rich multi-user AJAX-based mashups  Driving traffic to your assets and enabling new scenarios  A new way to display content  New support and commerce scenarios  Deeper user engagement  Available through  Placement in Messenger  Launched from any web site  SDK available on dev.live.com IM Control Demo Demo – Grant permissions (IE) Demo – IM Control Setup Code Toggling Interactive Examples Code To Copy Demo – Embedding IM Control  Copy and paste the code from settings screen  Go to your blog  Blog dashboard  Global Settings  Title, Description & News  Paste in News section  Note: minimum of 300px width Demo – Using the IM Control Demo – Select Anonymous or Authenticated Demo – Set Display Name Demo – Required HIP/Captcha  HIP is designed to stop SPIM (Spam over IM)  Still required for authenticated users as auth can be programmatically attained  Investigating removing for authenticated users Demo – Send Message Demo – Message Submission Demo – Establish Conversation Demo – Message Exchange Demo – Message Exchange Advanced Integration Options  Event handling  Display Pictures  Emoticons  Pretty Name  Personal Messages  Voice Clips  MSN Activities  Ability to invite  Transfer information  Dynamic Display Pictures  Accept invitation  Backgrounds between the agent and the user  Page driving Overview  always-on conversational  Request access via http://dev.live.com/agents/pilot.aspx representatives Live Messenger network  Agents answer 10-20M+  interacted with via Windows  Use BuddyScript to develop queries per day discussion guides  Support for SOAP, file data, and other data sources  Examples:  Collegefootbal-guru@hotmail.com  Encarta@botmetro.net  MovieScout@botmetro.net  SmarterChild@hotmail.com Overview Platform  Natural Language Engine  Conversational System  User Profile Storage integrated Development Suite  SDK  Visual Studio Integration soon to be available to public  Test server with NL and Conversational engines  Messenger network faceless client supporting latest large range of features Deployment  Scalable Deployment Architecture (MSFT)  Full Web Management Suite  Both on IM or through web interface SmarterChild Case Study  Launched Nov. 2005:  5 billion queries  20 million+ unique messenger users  Never promoted or advertised anywhere  Viral growth (entirely word of mouth) SmarterChild@hotmail.com Developing an Agent  BuddyScript: language to easily write powerful agents  Full integration with Visual Studio  Template for rapid development  Colorization / IntelliSense  Object browser / Go to definition  Conversation and Comprehension windows for quick testing and debugging  Code analysis tools Deploying an Agent  Both on IM or through web interface  Platform can run on:  Local machine for private testing and development  Windows Live datacenter for production and iterative development  Scalable Deployment Architecture  Full Web Management Suite Overview  Multi channel alerting framework.  Email  Toast in Messenger  (SMS) – North America only  3 modes of access:  RSS feed – 1 minute setup  Zero development Multi Category input  SOAP SDK Sample Alert Signup Process 1. User asks to sign up for Alert on 3rd party site Browser 4. Site provides configuration URL to user 3rd Party Server 6. User is returned to URL provided by 3rd party site 5. User visits Alerts site to select delivery options 2. Site asks Alerts for URL to register user for Alerts using a site-unique username 3. Alerts provides URL for user to configure Alerts delivery options Alerts Server Sample Alert Delivery Process 1. Message invoked by user or other source Browser 3rd Party Server 2. Site calls SOAP API with message details 3. Alerts delivers messages to userspecified endpoints Alerts Server Streaming Overview  Online service for hosting Silverlight applications  Applications served from Microsoft servers  Great scalability and availability  Limitations  4GB total storage (to be removed eventually)  Videos cannot exceed 10 minutes in runtime or ~20MB  Peak outbound rate is 700 Kbps (if streaming media)  No limitation on media quality or encoding  4 GB free storage  22 MB max per video (approx. 10 minutes at 300 kbps)  Pre-release  Free unlimited streaming up to DVD quality (700 kbps)  Post-release  Free up to 1 million minutes / month Setup  Administration  Create an account at http://silverlight.live.com to get an account ID and secret key  Content preparation  Uploads are in ZIP format  Using admin browser interface  Using REST API  End users  Require the Silverlight runtime  Everything else is HTML/JavaScript Windows Live Tools for Visual Studio 2008  A set of control add-ins to make incorporating Windows Live services into your Web application easier with Visual Studio 2008 and Visual Web Developer Express 2008  The four controls included in CTP release are:  Contacts Control  IDLogin Control  IDLoginView Control  SilverlightStreamingMedia Control Contacts Control  Messenger & Hotmail share contacts backend  JavaScript Widget  Multiple modes  Display presence of buddy & initiate conversation in Messenger client.  Allow users to securely transfer contacts to a website  Sample ASP.NET code: Live ID Controls  Returns pair-wise unique id, no PII  Zero server-side installation requirements  Samples in 6 languages: .NET / Java / Perl / Python / PHP / Ruby  Can add on top of existing ASP.NET Membership implementations  Links Live ID unique identifier to ASP.NET user profile  IDLoginView  Extends the ASP.NET LoginView control  Multiple views in different authentication states  Sample ASP.NET code:  IDLogin  Provides wrapper for Live ID authentication URL/Iframe Silverlight Streaming Media Control  Makes it easy to add Silverlight applications to your Web App.  Provides selection of stored applications.  Creates instantiation code  Extension to the ASP.NET Futures Media Control.  Sample ASP.NET code: Gadgets are: • Mini apps that provide a portal into web services and engage customers • Simple for users to install and use • Can run in multiple places or “hosts” Web Gadgets run on a lightweight developer platform • Easy to develop using basic web design technology • Low barrier to deploy based on tiered security model • “Write once, run anywhere” Client State and Local Gov Membership Orgs Education Community government keeping residents up to date on civic developments, community events and local news • Rich Media Experiences • Sharing & Storage • Communicate & Stay Connected • Find & Locate Connects membership organizations with the content, information and communities they care about • Rich Media Experiences • Sharing & Storage • Communicate & Stay Connected • Find & Locate University sponsored site for students and staff to connect with the university events and social organizations • Rich Media Experiences • Sharing & Storage • Communicate & Stay Connected • Find & Locate Capabilities Scenario Hospitality Retail Customer interaction Travel and hospitality firm connecting with travelers and the travelers community to enrich pre and post trip experiences • Rich Media Experiences • Sharing & Storage • Communicate & Stay Connected • Find & Locate Retail site interacting with customers to creating community connections for easier and better acquisition and retention Services firm engaging with new customers to answer questions about its product and services as well as follow up appointments • Rich Media Experiences • Sharing & Storage • Communicate & Stay Connected • Find & Locate Scenario Capabilities • Rich Media Experiences • Sharing & Storage • Communicate & Stay Connected • Find & Locate Live ID Live Search Live Alerts Live Events Live Spaces Silverlight Streaming Live Data (Contacts API) Virtual Earth Live Expo Start experimenting with “Live-in-a-Box” Labs & Quick Apps Get the latest details: http://dev.live.com/ Join the Windows Live developer forums on MSDN Online Questions? Feedback? Please fill out your evaluations > SoCal Architect Community http://socalmsft.com http://blogs.msdn.com/socalarchitect (team blog) http://davidcchou.com (my blog) © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.