"Media specialist job description"
Media specialist job description Media specialist Job Profile and Description A company or an organisation needs the help of media – print, broadcast or internet — to either promote something or to give some information. A media specialist is responsible for managing media strategies and relations. He is a combination of a media planner and a coordinator and in some organisations has to play roles of both. But his primary responsibility has to do with keeping contacts with the media, decide effective strategies of presenting a positive image of his client, thereby becoming the public face of his company. Duties and Responsibilities: A media specialist needs to make a comprehensive media plan and then implement it He must be aware of media trends and frequently browse through publications, blogs, channels, surveys, statistics etc He needs to manage the budget for advertising and public relations Based on the company’s objectives, he must organise marketing materials and logistics He also has to plan, supervise and design media documents and select which media tool would be most suitable for a particular campaign Besides that, he needs to build cordial relations with the client and media and provide information through press releases, organise press conferences Skills and Specifications: Communication skills – both written and verbal are very important requirements if you want to be a media specialist Time management, presence of mind, ability to persuade are other skills required An aptitude for numbers and managerial skills are also helpful Education and Qualifications: There are no specific courses for this job, but a person who has experience in marketing and management has an advantage in this area. Also, if one has worked with a media organisation before, it will help him too, as he already has industry and media contacts and knows how to interact with them, write press releases and give interviews. Job descriptions – Job descriptions – Job description Format - job description template – Career descriptions – Job Specifications – Job Responsibilities – Job duties – Sample job descriptions -job description examples