2011 U.S. Television Broadcasting Services Industry-Jobs & Wages Report

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     ARNES
Television Broadcasting Services
Industry (NAICS 51312)


           n Market Reports

           n Industry Trends

           n Demographic Data




   2011 Jobs & Wages series
                    © C. Barnes & Co.
           Television Broadcasting Services Industry
                         (NAICS 51512)


                                           TABLE OF CONTENTS
               Users' Guide
               Industry Definition and Related Industries
               Industry Establishments, Sales & Employment Trends
               Industry Ratios
               Establishments, Firms & Payroll
               Percentiles of Job Titles - Hourly & Annual Wages
               5-Year Trends of Job Titles - Hourly & Annual Wages
               5-Year Trends of Payroll & Fringe Benefits
               Industry Job Titles:
                         Management occupations - major Group
                         Chief executives - sub Group
                         General and operations managers - sub Group
                         Advertising and promotions managers - sub Group
                         Marketing managers - sub Group
                         Sales managers - sub Group
                         Financial managers - sub Group
                         Business and financial operations occupations - major Group
                         Business operations specialists, all other - sub Group
                         Accountants and auditors - sub Group
                         Computer and mathematical science occupations - major Group
                         Network and computer systems administrators - sub Group
                         Network systems and data communications analysts - sub Group
                         Architecture and engineering occupations - major Group
                         Electrical and electronic engineering technicians - sub Group
                         Life, physical, and social science occupations - major Group
                         Market research analysts - sub Group
                         Arts, design, entertainment, sports, and media - major Group
                         Multi-media artists and animators - sub Group
                         Graphic designers - sub Group
                         Producers and directors - sub Group
                         Radio and television announcers - sub Group
                         Broadcast news analysts - sub Group
                         Reporters and correspondents - sub Group
                         Public relations specialists - sub Group
                         Editors - sub Group
                         Writers and authors - sub Group
                         Media and communication workers, all other - sub Group
                         Audio and video equipment technicians - sub Group
                         Broadcast technicians - sub Group
                         Sound engineering technicians - sub Group
                         Photographers - sub Group
                         Camera operators, television, video, and motion picture - sub Group
                         Film and video editors - sub Group
                         Media and communication equipment workers, all other - sub Group


© 2011 Barnes Reports: U.S. Television Broadcasting Services Industry-Jobs Wages
           Television Broadcasting Services Industry
                         (NAICS 51512)


                                            TABLE OF CONTENTS
               Industry Job Titles:
                         Sales and related occupations - major Group
                         First-line supervisors/managers of non-retail sales workers - sub Group
                         Advertising sales agents - sub Group
                         Office and administrative support occupations - major Group
                         First-line supervisors/managers of admin workers - sub Group
                         Bookkeeping, accounting, and auditing clerks - sub Group
                         Customer service representatives - sub Group
                         Receptionists and information clerks - sub Group
                         Production, planning, and expediting clerks - sub Group
                         Executive secretaries and administrative assistants - sub Group
                         Secretaries, except legal, medical, and executive - sub Group
                         Office clerks, general - sub Group
                         Installation, maintenance, and repair occupations - major Group

               Appendix




© 2011 Barnes Reports: U.S. Television Broadcasting Services Industry-Jobs Wages
            Television Broadcasting Services Industry
                          (NAICS 51512)

                                                     USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
  •   Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
  •   Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
  •   Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
  •   Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
  •   Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




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Printed in USA

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Note: Every effort has been made to verify and ensure the accuracy of the information within this
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any loss or damage to any party as a result of the information or errors in this publication.




© 2011 Barnes Reports: U.S. Television Broadcasting Services Industry-Jobs Wages
           Television Broadcasting Services Industry
                         (NAICS 51512)

Industry Definition and Related Industries

NAICS 51512: Television Broadcasting . This industry comprises
establishments primarily engaged in broadcasting images together with
sound. These establishments operate television broadcasting studios and
facilities for the programming and transmission of programs to the public.
These establishments also produce or transmit visual programming to
affiliated broadcast television stations, which in turn broadcast the programs
to the public on a predetermined schedule. Programming may originate in
their own studios, from an affiliated network, or from external sources.

Related Industries
          Television Show Production
          Television Set Manufacturing
          Cable Broadcasting
          Radio Broadcasting

U.S. Census Categories
NAICS 51512 – Television Broadcasting Services is
100% comparable to SIC 4833 – Television Broadcasting Services

Sub-Industries
Television broadcasting stations
Television translator station




© 2011 Barnes Reports: U.S. Television Broadcasting Services Industry-Jobs Wages
               Television Broadcasting Services Industry
                             (NAICS 51512)

Industry Establishments, Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Establishments                        2,716       2,587       2,659       2,589        2,676       -4.7%        2.8%       -2.6%    3.4%
Sales ($Millions)                   67,841       61,304      63,362      62,417      66,018        -9.6%        3.4%       -1.5%    5.8%
Employment                         149,763     142,653      146,609     142,708     147,510        -4.7%        2.8%       -2.7%    3.4%




Industry Ratios

                                                          Year                                  Percent Chg. Year-to-Year
(Industry Averages)               2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.                     24.98       23.69       23.83       24.11        24.67       -5.1%        0.6%        1.2%    2.3%
Sales ($)/Emp.                     452,986     429,744      432,185     437,374     447,547        -5.1%        0.6%        1.2%    2.3%
Emps. per Estab.                       55.1        55.1        55.1         55.1        55.1        0.0%        0.0%        0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
           2010                   1-4          5-9        10-19       20-99 100-499 500+                          Total
                                 Emps.        Emps.       Emps.       Emps. Emps. Emps.
Firms                                  460          171         125         224          102          89                    1,172
Establishments                         673          266         235         639          362          12                    2,659
Payroll ($Millions)                      58          30          50         336          739       6,390                    7,604


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




© 2011 Barnes Reports: U.S. Television Broadcasting Services Industry-Jobs Wages
               Television Broadcasting Services Industry
                             (NAICS 51512)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                       Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile              centile    centile    ees
U.S. Total             23.25       33.63   46.74       67.55     104.34      48,349     48,349    97,220    140,484    217,009     142,708
Management
occupations            23.25       33.63   46.74       67.55     104.34      48,349     48,349    97,220    140,484    217,009         11,393

Chief executives       30.96       57.53   87.97     139.40      215.31      64,411     64,411   182,966    289,947    447,887            541
General and
operations
managers               23.28       33.84   49.27       78.09     120.61      48,395     48,395   102,481    162,402    250,867           3,053

Advertising and
promotions
managers               18.75       25.90   38.52       54.64       84.40     39,000     39,000    80,128    113,646    175,551           1,037
Marketing
managers               23.37       32.77   44.66       59.39       91.73     48,595     48,595    92,870    123,497    190,769            829

Sales managers         27.23       39.66   55.19       77.66     119.94      56,637     56,637   114,802    161,559    249,563           1,855
Financial
managers               24.87       32.03   40.40       55.83       86.22     51,730     51,730    84,037    116,117    179,369           1,117
Business and
financial
operations
occupations            16.80       20.98   27.64       35.82       45.65     34,948     34,948    57,486     74,526     94,968           4,239
Business
operations
specialists, all
other                  18.86       24.98   32.26       41.66       51.33     39,216     39,216    67,095     86,622    106,750            760
Accountants and
auditors               17.35       21.36   27.54       35.28       46.33     36,057     36,057    57,274     73,359     96,339           1,751
Computer and
mathematical
science
occupations            14.09       19.76   26.41       34.26       41.96     29,297     29,297    54,931     71,240     87,267           3,917
Network and
computer
systems
administrators         18.07       22.84   27.59       35.23       42.36     37,574     37,574    57,379     73,259     88,100            922
Network
systems and
data
communications
analysts               13.64       19.13   25.05       30.90       36.71     28,386     28,386    52,101     64,261     76,360           1,014




© 2011 Barnes Reports: U.S. Television Broadcasting Services Industry-Jobs Wages
                 Television Broadcasting Services Industry
                               (NAICS 51512)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                      Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile             centile    centile    ees

Architecture and
engineering
occupations            14.32       19.15   25.23       32.33       41.20     29,777     29,777   52,458     67,234     85,690           1,958
Electrical and
electronic
engineering
technicians            12.01       15.40   20.66       25.05       30.72     24,969     24,969   42,964     52,076     63,864           1,002
Life, physical,
and social
science
occupations            15.10       20.51   28.90       38.48       48.08     31,412     31,412   60,112     80,057    100,029           1,682

Market research
analysts               16.24       21.23   28.72       37.52       46.41     33,800     33,800   59,761     78,084     96,578           1,140
Arts, design,
entertainment,
sports, and
media                   9.91       13.44   20.21       30.90       47.27     20,632     20,632   42,056     64,291     98,368         86,376
Multi-media
artists and
animators              12.16       14.30   20.39       27.80       36.59     25,293     25,293   42,423     57,844     76,106           1,037
Graphic
designers              10.91       13.55   17.60       23.95       33.71     22,676     22,676   36,603     49,795     70,100           2,189
Producers and

				
DOCUMENT INFO
Description: The Television Broadcasting Services Industry-Jobs & Wages report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics on industry job titles, fringe benefits, employment and hourly and annual wages and salaries. The report features 2011 current and 2012 forecast estimates on the median wages and salaries (plus 10th, 25th, 75th, 90th percentiles) nationally and for all 50 U.S. States. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, and a 5-year trend on median wages and salaries for up to 50 industry job titles.
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Based in beautiful Bath Maine, the Barnes Reports division is dedicated to producing the highest quality research to describe the largest industries in the United States at an affordable price. Our staff of professional researchers and publishers has extensive experience in market research and analysis and publishing reports that are accurate and easy-to-use. Barnes Reports are based on our unique, proprietary economic models and provides cost-effective and timely studies on the largest manufacturing, retail, wholesale and services industries and consumer buying trends in the United States and the World. We are providing our methodology document for interested customers