2011 U.S. Telemarketing Services Industry-Jobs & Wages Report by BarnesReports

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									BReports
     ARNES
Telemarketing Services
Industry (NAICS 561422)


           n Market Reports

           n Industry Trends

           n Demographic Data




   2011 Jobs & Wages series
                    © C. Barnes & Co.
                      Telemarketing Services Industry
                             (NAICS 561422)


                                            TABLE OF CONTENTS
               Users' Guide
               Industry Definition and Related Industries
               Industry Establishments, Sales & Employment Trends
               Industry Ratios
               Establishments, Firms & Payroll
               Percentiles of Job Titles - Hourly & Annual Wages
               5-Year Trends of Job Titles - Hourly & Annual Wages
               5-Year Trends of Payroll & Fringe Benefits
               Industry Job Titles:
                         Management occupations - major Group
                         Chief executives - sub Group
                         General and operations managers - sub Group
                         Sales managers - sub Group
                         Administrative services managers - sub Group
                         Business and financial operations occupations - major Group
                         Training and development specialists - sub Group
                         Management analysts - sub Group
                         Business operations specialists, all other - sub Group
                         Accountants and auditors - sub Group
                         Computer and mathematical science occupations - major Group
                         Computer programmers - sub Group
                         Computer support specialists - sub Group
                         Computer systems analysts - sub Group
                         Network and computer systems administrators - sub Group
                         Legal occupations - major Group
                         Court reporters - sub Group
                         Arts, design, entertainment, sports, and media - major Group
                         Healthcare support occupations - major Group
                         Medical transcriptionists - sub Group
                         Sales and related occupations - major Group
                         First-line supervisors/managers of non-retail sales workers - sub Group
                         Counter and rental clerks - sub Group
                         Retail salespersons - sub Group
                         Sales representatives, services, all other - sub Group
                         Sales representatives, wholesale/mfg, except technical - sub Group
                         Telemarketers - sub Group
                         Office and administrative support occupations - major Group
                         First-line supervisors/managers of admin workers - sub Group
                         Switchboard operators, including answering service - sub Group
                         Bill and account collectors - sub Group
                         Billing and posting clerks and machine operators - sub Group
                         Bookkeeping, accounting, and auditing clerks - sub Group
                         Customer service representatives - sub Group
                         Order clerks - sub Group


© 2011 Barnes Reports: U.S. Telemarketing Services Industry-Jobs Wages
                      Telemarketing Services Industry
                             (NAICS 561422)


                                           TABLE OF CONTENTS
               Industry Job Titles:
                         Receptionists and information clerks - sub Group
                         Production, planning, and expediting clerks - sub Group
                         Shipping, receiving, and traffic clerks - sub Group
                         Stock clerks and order fillers - sub Group
                         Executive secretaries and administrative assistants - sub Group
                         Secretaries, except legal, medical, and executive - sub Group
                         Computer operators - sub Group
                         Data entry keyers - sub Group
                         Word processors and typists - sub Group
                         Mail clerks and mail machine operators, except postal - sub Group
                         Office clerks, general - sub Group
                         Office machine operators, except computer - sub Group
                         Installation, maintenance, and repair occupations - major Group

               Appendix




© 2011 Barnes Reports: U.S. Telemarketing Services Industry-Jobs Wages
                        Telemarketing Services Industry
                               (NAICS 561422)

                                                     USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
  •   Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
  •   Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
  •   Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
  •   Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
  •   Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




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© 2011 Barnes Reports: U.S. Telemarketing Services Industry-Jobs Wages
                      Telemarketing Services Industry
                             (NAICS 561422)

Industry Definition and Related Industries

NAICS 561422: Telemarketing Services. This industry comprises
establishments primarily engaged in providing telemarketing services on a
contract or fee basis for others, such as: (1) promoting clients' products or
services by telephone, (2) taking orders for clients by telephone, and (3)
soliciting contributions or providing information for clients by telephone.
These establishments never own the product or provide the services they
are representing and generally can originate and/or receive calls for others.

Related Industries
          Direct Mail Services
          Advertising Agencies
          Public Relations Agencies
          Market Research & Polling Services

U.S. Census Categories
NAICS 561422 – Telemarketing Services is almost comparable to:
13% of SIC 7389 – Telemarketing Services


Sub-Industries
Telemarketing Services




© 2011 Barnes Reports: U.S. Telemarketing Services Industry-Jobs Wages
                             Telemarketing Services Industry
                                    (NAICS 561422)

Industry Establishments, Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Establishments                        3,519       3,338       3,397       3,390        3,495       -5.1%        1.8%       -0.2%    3.1%
Sales ($Millions)                   27,580       26,081      27,977      29,320      31,995        -5.4%        7.3%        4.8%    9.1%
Employment                         316,382     300,025      305,398     304,786     314,246        -5.2%        1.8%       -0.2%    3.1%




Industry Ratios

                                                          Year                                  Percent Chg. Year-to-Year
(Industry Averages)               2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.                      7.84        7.81        8.23         8.65        9.15       -0.3%        5.4%        5.0%    5.9%
Sales ($)/Emp.                      87,173       86,928      91,607      96,198     101,816        -0.3%        5.4%        5.0%    5.8%
Emps. per Estab.                       89.9        89.9        89.9         89.9        89.9        0.0%        0.0%        0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
           2010                   1-4          5-9        10-19       20-99 100-499 500+                          Total
                                 Emps.        Emps.       Emps.       Emps. Emps. Emps.
Firms                                  930          265         252         486          238         173                    2,343
Establishments                        1,092         316         367         841          609         164                    3,397
Payroll ($Millions)                      75          53          94         526          978       6,867                    8,594


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




© 2011 Barnes Reports: U.S. Telemarketing Services Industry-Jobs Wages
                             Telemarketing Services Industry
                                    (NAICS 561422)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                       Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile              centile    centile    ees
U.S. Total             20.14       28.18   40.81       60.56       93.80     41,897     41,897    84,883    125,948    195,062     304,786
Management
occupations            20.14       28.18   40.81       60.56       93.80     41,897     41,897    84,883    125,948    195,062         11,382

Chief executives       29.16       40.23   60.32       83.89     129.95      60,654     60,654   125,455    174,563    270,354            696
General and
operations
managers               20.90       29.13   42.51       66.49     103.00      43,474     43,474    88,407    138,303    214,196           5,347

Sales managers         21.74       29.02   41.66       59.70       92.48     45,230     45,230    86,655    124,191    192,341            982
Administrative
services
managers               14.51       19.70   28.06       38.43       51.98     30,188     30,188    58,354     79,926    108,117            891
Business and
financial
operations
occupations            13.62       17.40   23.47       32.09       42.01     28,337     28,337    48,820     66,746     87,365           9,665
Training and
development
specialists            11.25       13.45   17.37       22.61       29.15     23,407     23,407    36,142     47,038     60,632           1,713
Management
analysts               17.22       22.49   29.37       40.33       56.75     35,833     35,833    61,102     83,875    118,020           1,145
Business
operations
specialists, all
other                  14.99       18.66   26.49       36.97       47.52     31,175     31,175    55,107     76,901     98,852           2,423
Accountants and
auditors               14.95       18.73   23.75       29.94       38.38     31,105     31,105    49,398     62,271     79,830           1,203
Computer and
mathematical
science
occupations            11.38       15.27   23.25       34.44       44.40     23,672     23,672    48,356     71,635     92,367           9,578
Computer
programmers            18.87       24.21   32.59       42.06       51.77     39,249     39,249    67,791     87,477    107,675           1,014
Computer
support
specialists             9.91       11.88   15.11       20.19       26.46     20,621     20,621    31,432     42,003     55,047           3,836
Computer
systems
analysts               15.92       21.42   28.79       36.00       42.56     33,129     33,129    59,886     74,898     88,533           1,395




© 2011 Barnes Reports: U.S. Telemarketing Services Industry-Jobs Wages
                              Telemarketing Services Industry
                                     (NAICS 561422)

                    Percentiles of Job Titles - Hourly & Annual Wages
                                     Summary Table

                                2011 Hourly Wage ($)                                   2011 Annual Wage ($)                      Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                    centile     centile             centile     centile     centile    centile             centile    centile    ees
Network and
computer
systems
administrators          13.71       17.48   22.92       29.11       36.96     28,526     28,526   47,689     60,564     76,899            964
Legal
occupations              9.62       13.39   19.53       28.64       38.80     20,008     20,008   40,618     59,566     80,710           2,699

Court reporters          8.84       12.85   19.45       28.13       35.87     18,386     18,386   40,450     58,509     74,603           2,177
Arts, design,
entertainment,
sports, and
media                    9.47       12.20   17.37       24.27       31.05     19,687     19,687   36,135     50,485     64,568           2,333
Healthcare
support
occupations              8.99       11.39   14.45       18.38       22.07     18,706     18,706   30,069     38,253     45,950           4,974

Medical
transcriptionists        9.05       11.48   14.53       18.49       22.24     18,834     18,834   30,231     38,466     46,251           4,890
Sales and
related
occupations              9.22       10.40   12.61       16.74       25.80     19,168     19,168   26,229     34,805     53,656         73,514
First-line
supervisors/man
agers of non-
retail sales
workers                 15.38
								
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