2011 U.S. Spectator Sports Industry-Jobs & Wages Report by BarnesReports

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The Spectator Sports Industry-Jobs & Wages report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics on industry job titles, fringe benefits, employment and hourly and annual wages and salaries. The report features 2011 current and 2012 forecast estimates on the median wages and salaries (plus 10th, 25th, 75th, 90th percentiles) nationally and for all 50 U.S. States. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, and a 5-year trend on median wages and salaries for up to 50 industry job titles.

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     ARNES
Spectator Sports
Industry (NAICS 71121)


           n Market Reports

           n Industry Trends

           n Demographic Data




   2011 Jobs & Wages series
                     © C. Barnes & Co.
                             Spectator Sports Industry
                                   (NAICS 71121)


                                           TABLE OF CONTENTS
               Users' Guide
               Industry Definition and Related Industries
               Industry Establishments, Sales & Employment Trends
               Industry Ratios
               Establishments, Firms & Payroll
               Percentiles of Job Titles - Hourly & Annual Wages
               5-Year Trends of Job Titles - Hourly & Annual Wages
               5-Year Trends of Payroll & Fringe Benefits
               Industry Job Titles:
                         Management occupations - major Group
                         Chief executives - sub Group
                         General and operations managers - sub Group
                         Business and financial operations occupations - major Group
                         Arts, design, entertainment, sports, and media - major Group
                         Athletes and sports competitors - sub Group
                         Coaches and scouts - sub Group
                         Umpires, referees, and other sports officials - sub Group
                         Public relations specialists - sub Group
                         Audio and video equipment technicians - sub Group
                         Healthcare practitioner and technical occupations - major Group
                         Protective service occupations - major Group
                         Security guards - sub Group
                         Food preparation and serving related occupations - major Group
                         Food preparation workers - sub Group
                         Bartenders - sub Group
                         Combined food prep. workers, including fast food - sub Group
                         Counter attendants, cafeteria, food concession - sub Group
                         Waiters and waitresses - sub Group
                         Building and grounds cleaning and maintenance - major Group
                         Janitors and cleaners, except maids - sub Group
                         Landscaping and groundskeeping workers - sub Group
                         Personal care and service occupations - major Group
                         First-line supervisors/managers of personal service - sub Group
                         Animal trainers - sub Group
                         Nonfarm animal caretakers - sub Group
                         Gaming dealers - sub Group
                         Gaming and sports book writers and runners - sub Group
                         Ushers, lobby attendants, and ticket takers - sub Group
                         Amusement and recreation attendants - sub Group
                         Sales and related occupations - major Group
                         Cashiers - sub Group
                         Gaming change persons and booth cashiers - sub Group
                         Retail salespersons - sub Group
                         Sales representatives, services, all other - sub Group


© 2011 Barnes Reports: U.S. Spectator Sports Industry-Jobs Wages
                             Spectator Sports Industry
                                   (NAICS 71121)


                                           TABLE OF CONTENTS
               Industry Job Titles:
                         Office and administrative support occupations - major Group
                         First-line supervisors/managers of admin workers - sub Group
                         Bookkeeping, accounting, and auditing clerks - sub Group
                         Gaming cage workers - sub Group
                         Customer service representatives - sub Group
                         Executive secretaries and administrative assistants - sub Group
                         Secretaries, except legal, medical, and executive - sub Group
                         Office clerks, general - sub Group
                         Farming, fishing, and forestry occupations - major Group
                         Installation, maintenance, and repair occupations - major Group
                         Automotive service technicians and mechanics - sub Group
                         Maintenance and repair workers, general - sub Group
                         Production occupations - major Group

               Appendix




© 2011 Barnes Reports: U.S. Spectator Sports Industry-Jobs Wages
                               Spectator Sports Industry
                                     (NAICS 71121)

                                                     USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
  •   Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
  •   Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
  •   Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
  •   Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
  •   Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




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Printed in USA

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© 2011 Barnes Reports: U.S. Spectator Sports Industry-Jobs Wages
                             Spectator Sports Industry
                                   (NAICS 71121)

Industry Definition and Related Industries

NAICS 71121: Spectator Sports . This industry comprises (1) sports
teams or clubs primarily participating in live sporting events before a paying
audience; (2) establishments primarily engaged in operating racetracks;
(3) independent athletes engaged in participating in live sporting or racing
events before a paying audience; (4) owners of racing participants, such
as cars, dogs, and horses, primarily engaged in entering them in racing
events or other spectator sports events; and (5) establishments, such as
sports trainers, primarily engaged in providing specialized services to
support participants in sports events or competitions. The sports teams
and clubs included in this industry may or may not operate their own arena,
stadium, or other facility for presenting their games or other spectator sports
events.

Related Industries
          Fitness Clubs
          Golf Courses and Country Clubs
          Weight Loss Centers
          Fitness Equipment Manufacturing

U.S. Census Categories
NAICS 71121 – Spectator Sports is:
87% comparable to SIC 7941 – Sports Teams & Clubs

Sub-Industries
Sports clubs, managers, and promoters                       Soccer club
Professional and semi-professional sports clubs             Stadium event operator services
Baseball club, professional and semi-professional           Boxing and wrestling arena
Basketball club                                             Sports field or stadium operator, promoting sports events
Football club                                               Manager of individual professional athletes
Ice hockey club                                             Sports promotion




© 2011 Barnes Reports: U.S. Spectator Sports Industry-Jobs Wages
                                      Spectator Sports Industry
                                            (NAICS 71121)


Industry Establishments, Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Establishments                        4,515       4,461       4,567       4,558        4,705       -1.2%        2.4%       -0.2%    3.2%
Sales ($Millions)                   14,012       14,124      15,560      16,796      18,848         0.8%       10.2%        7.9%    12.2%
Employment                         121,805     120,366      123,146     122,914     126,928        -1.2%        2.3%       -0.2%    3.3%




Industry Ratios

                                                          Year                                  Percent Chg. Year-to-Year
(Industry Averages)               2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.                      3.10        3.17        3.41         3.68        4.01        2.0%        7.6%        8.2%    8.7%
Sales ($)/Emp.                     115,040     117,341      126,354     136,650     148,494         2.0%        7.7%        8.1%    8.7%
Emps. per Estab.                       27.0        27.0        27.0         27.0        27.0        0.0%       -0.1%        0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
           2010                   1-4          5-9        10-19       20-99 100-499 500+                          Total
                                 Emps.        Emps.       Emps.       Emps. Emps. Emps.
Firms                                 2,788         555         402         390          170          80                    4,385
Establishments                        2,745         565         408         486          214          50                    4,566
Payroll ($Millions)                    229          147         174         534        8,097       5,813                  14,994


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




© 2011 Barnes Reports: U.S. Spectator Sports Industry-Jobs Wages
                                   Spectator Sports Industry
                                         (NAICS 71121)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                       Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile              centile    centile    ees
U.S. Total             21.21       29.08   43.68       68.97     119.26      44,110     44,110    90,850    143,468    248,023     122,914
Management
occupations            21.21       29.08   43.68       68.97     119.26      44,110     44,110    90,850    143,468    248,023           5,741

Chief executives       32.15       48.22   66.51     110.29      190.71      66,897     66,897   138,341    229,486    396,730            625
General and
operations
managers               23.00       32.02   47.87       73.37     126.87      47,831     47,831    99,578    152,615    263,836           1,984
Business and
financial
operations
occupations            13.47       18.08   24.77       33.34       42.00     28,023     28,023    51,519     69,343     87,362           2,030
Arts, design,
entertainment,
sports, and
media                  12.19       16.80   27.79       50.12       86.66     25,346     25,346    57,816    104,238    180,203         21,475
Athletes and
sports
competitors            20.15       23.56   32.50       53.89       93.18     31,092     31,092    88,162    146,247    252,829           8,184
Coaches and
scouts                 20.15       23.56   32.50       53.89       93.18     26,617     26,617    60,571     91,926    182,660           5,438
Umpires,
referees, and
other sports
officials              20.15       23.56   32.50       53.89       93.18     21,731     21,731    31,066     43,247     64,587           2,048

Public relations
specialists            10.23       12.58   17.62       24.50       33.13     21,289     21,289    36,642     50,958     68,929           1,313

Audio and video
equipment
technicians            10.05       12.56   18.31       25.84       35.12     20,915     20,915    38,090     53,788     73,071            882
Healthcare
practitioner and
technical
occupations            10.72       13.63   19.94       32.47       46.76     22,299     22,299    41,485     67,545     97,269           1,359
Protective
service
occupations             8.05        9.34   11.66       15.64       23.02     16,729     16,729    24,238     32,523     47,868           5,924

Security guards         7.88        9.13   11.30       14.65       20.77     16,379     16,379    23,503     30,459     43,177           5,070




© 2011 Barnes Reports: U.S. Spectator Sports Industry-Jobs Wages
                                   Spectator Sports Industry
                                         (NAICS 71121)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                      Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile             centile    centile    ees


Food
preparation and
serving related
occupations             7.50        7.70    8.53       10.66       13.55     14,473     14,473   17,734     22,185     28,185           8,891
Food
preparation
workers                 7.50        7.70    8.28        9.70       10.99     13,973     13,973   17,213     20,159     22,847            781
Bartenders              8.11        8.62    9.90       12.81       16.85     16,871     16,871   20,576     26,640     35,053            891

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