BReports
ARNES
Periodical Publishing
Industry (NAICS 51112)
n Market Reports
n Industry Trends
n Demographic Data
2011 Jobs & Wages series
© C. Barnes & Co.
Periodical Publishing Industry
(NAICS 51112)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll
Percentiles of Job Titles - Hourly & Annual Wages
5-Year Trends of Job Titles - Hourly & Annual Wages
5-Year Trends of Payroll & Fringe Benefits
Industry Job Titles:
Management occupations - major Group
Chief executives - sub Group
General and operations managers - sub Group
Sales managers - sub Group
Managers, all other - sub Group
Business and financial operations occupations - major Group
Accountants and auditors - sub Group
Computer and mathematical science occupations - major Group
Arts, design, entertainment, sports, and media - major Group
Art directors - sub Group
Graphic designers - sub Group
Reporters and correspondents - sub Group
Editors - sub Group
Writers and authors - sub Group
Photographers - sub Group
Building and grounds cleaning and maintenance - major Group
Sales and related occupations - major Group
First-line supervisors/managers of non-retail sales workers - sub Group
Advertising sales agents - sub Group
Sales representatives, wholesale/mfg, except technical - sub Group
Telemarketers - sub Group
Door-to-door sales workers, news and street vendors - sub Group
Office and administrative support occupations - major Group
First-line supervisors/managers of admin workers - sub Group
Bookkeeping, accounting, and auditing clerks - sub Group
Customer service representatives - sub Group
Order clerks - sub Group
Receptionists and information clerks - sub Group
Executive secretaries and administrative assistants - sub Group
Secretaries, except legal, medical, and executive - sub Group
Desktop publishers - sub Group
Mail clerks and mail machine operators, except postal - sub Group
Office clerks, general - sub Group
Proofreaders and copy markers - sub Group
Office and administrative support workers, all other - sub Group
© 2011 Barnes Reports: U.S. Periodical Publishing Industry-Jobs Wages
Periodical Publishing Industry
(NAICS 51112)
TABLE OF CONTENTS
Industry Job Titles:
Installation, maintenance, and repair occupations - major Group
Maintenance and repair workers, general - sub Group
Production occupations - major Group
First-line supervisors/managers of production workers - sub Group
Job printers - sub Group
Prepress technicians and workers - sub Group
Printing machine operators - sub Group
Packaging and filling machine operators and tenders - sub Group
Helpers--production workers - sub Group
Transportation and material moving occupations - major Group
First-line supervisors/managers of transport. operators - sub Group
Driver/sales workers - sub Group
Truck drivers, light or delivery services - sub Group
Appendix
© 2011 Barnes Reports: U.S. Periodical Publishing Industry-Jobs Wages
Periodical Publishing Industry
(NAICS 51112)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2010 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2011 Barnes Reports: U.S. Periodical Publishing Industry-Jobs Wages
Periodical Publishing Industry
(NAICS 51112)
Industry Definition and Related Industries
NAICS 51112: Periodical Publishing . Establishments primarily engaged in
publishing periodicals, or in publishing and printing periodicals. These
establishments carry on the various operations necessary for issuing periodicals,
but may or may not perform their own printing. Establishments not engaged in
publishing periodicals, but which print periodicals for publishers,
are classified in SIC 2752-2759.
Related Industries
Book Publishing
Newspaper Publishing
Commercial Printing
Periodical Printing
U.S. Census Categories
NAICS 51112 – Periodical Publishing is 100% comparable to
SIC 2721 – Periodical Publishing
Sub-Industries
Periodicals
Periodicals, publishing only
Comic books: publishing only, not printed on site
Magazines: publishing only, not printed on site
Statistical reports (periodicals): publishing only
Television schedules: publishing only, not printed on site
Trade journals: publishing only, not printed on site
Periodicals, publishing and printing
Comic books: publishing and printing
Magazines: publishing and printing
Statistical reports (periodicals): publishing and printing
Television schedules: publishing and printing
Trade journals: publishing and printing
© 2011 Barnes Reports: U.S. Periodical Publishing Industry-Jobs Wages
Periodical Publishing Industry
(NAICS 51112)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Establishments 8,202 7,788 7,973 7,822 8,103 -5.1% 2.4% -1.9% 3.6%
Sales ($Millions) 37,020 33,863 35,386 35,676 38,353 -8.5% 4.5% 0.8% 7.5%
Employment 158,213 150,106 153,650 150,778 156,071 -5.1% 2.4% -1.9% 3.5%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab. 4.51 4.35 4.44 4.56 4.73 -3.7% 2.1% 2.8% 3.8%
Sales ($)/Emp. 233,989 225,592 230,301 236,615 245,740 -3.6% 2.1% 2.7% 3.9%
Emps. per Estab. 19.3 19.3 19.3 19.3 19.3 -0.1% 0.0% 0.0% -0.1%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2010 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 3,362 1,131 726 658 190 129 6,197
Establishments 4,002 1,455 1,052 1,029 212 27 7,971
Payroll ($Millions) 257 275 434 1,219 1,746 6,090 10,022
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
© 2011 Barnes Reports: U.S. Periodical Publishing Industry-Jobs Wages
Periodical Publishing Industry
(NAICS 51112)
Percentiles of Job Titles - Hourly & Annual Wages
Summary Table
2011 Hourly Wage ($) 2011 Annual Wage ($) Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
centile centile centile centile centile centile centile centile ees
U.S. Total 20.59 29.11 41.14 58.83 85.82 42,822 42,822 85,575 122,355 178,552 150,778
Management
occupations 20.59 29.11 41.14 58.83 85.82 42,822 42,822 85,575 122,355 178,552 6,961
Chief executives 30.36 41.80 60.11 89.48 130.53 63,162 63,162 125,033 186,079 271,543 337
General and
operations
managers 23.26 32.97 46.68 68.10 99.34 48,373 48,373 97,104 141,647 206,705 1,942
Sales managers 20.28 27.37 38.74 55.86 81.49 42,190 42,190 80,587 116,183 169,545 884
Managers, all
other 16.97 25.31 37.68 52.23 69.08 35,289 35,289 78,338 108,615 143,639 1,058
Business and
financial
operations
occupations 15.49 19.55 25.42 33.01 42.17 32,222 32,222 52,861 68,648 87,694 2,392
Accountants and
auditors 14.49 17.68 22.61 29.34 37.34 30,122 30,122 47,021 61,014 77,648 838
Computer and
mathematical
science
occupations 14.99 19.64 27.05 36.77 46.64 31,169 31,169 56,257 76,488 96,997 2,877
Arts, design,
entertainment,
sports, and
media 11.12 14.46 19.80 28.38 39.85 23,111 23,111 41,176 59,012 82,852 41,797
Art directors 13.44 17.64 25.74 37.77 55.73 27,966 27,966 53,576 78,615 115,997 792
Graphic
designers 9.95 12.29 15.67 20.55 27.40 20,704 20,704 32,602 42,765 57,026 6,532
Reporters and
correspondents 11.01 14.21 18.75 26.81 37.49 22,902 22,902 39,008 55,757 77,967 14,852
Editors 12.71 16.79 23.23 32.76 44.38 26,429 26,429 48,303 68,114 92,282 13,886
Writers and
authors 10.94 14.15 20.70 32.07 43.91 22,768 22,768 43,066 66,714 91,321 2,085
Photographers 9.68 12.70 16.96 22.98 31.12 20,119 20,119 35,292 47,806 64,746 2,233
Building and
grounds
cleaning and
maintenance 7.15 8.25 10.62 13.82 17.70 14,862 14,862 22,073 28,735 36,805 838
© 2011 Barnes Reports: U.S. Periodical Publishing Industry-Jobs Wages
Periodical Publishing Industry
(NAICS 51112)
Percentiles of Job Titles - Hourly & Annual Wages
Summary Table
2011 Hourly Wage ($) 2011 Annual Wage ($) Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
centile centile centile centile centile centile centile centile ees
Sales and
related
occupations 9.59 13.05 18.44 26.57 38.78 19,974 19,974 38,371 55,311 80,721 22,529
First-line
supervisors/man
agers of non-
retail sales
workers 14.50 19.59 27.01 35.80 48.31 30,151 30,151 56,171 74,437 100,458 1,983
Advertising
sales agents 10.73 14.17 19.36 26.85 38.28 22,313 22,313 40,271 55,874 79,662 14,684
Sales
representative