2011 U.S. Electronic Shopping & Mail Order Houses Industry-Jobs & Wages Report

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     ARNES
Electronic Shopping & Mail Order
Houses Retail (NAICS 45411)


          n Market Reports

          n Industry Trends

          n Demographic Data




   2011 Jobs & Wages series
                   © C. Barnes & Co.
            Electronic Shopping & Mail Order Houses
                         (NAICS 45411)


                                           TABLE OF CONTENTS
               Users' Guide
               Industry Definition and Related Industries
               Industry Establishments, Sales & Employment Trends
               Industry Ratios
               Establishments, Firms & Payroll
               Percentiles of Job Titles - Hourly & Annual Wages
               5-Year Trends of Job Titles - Hourly & Annual Wages
               5-Year Trends of Payroll & Fringe Benefits
               Industry Job Titles:
                         Management occupations - major Group
                         Chief executives - sub Group
                         General and operations managers - sub Group
                         Sales managers - sub Group
                         Computer and information systems managers - sub Group
                         Business and financial operations occupations - major Group
                         Wholesale and retail buyers, except farm products - sub Group
                         Business operations specialists, all other - sub Group
                         Accountants and auditors - sub Group
                         Computer and mathematical science occupations - major Group
                         Computer programmers - sub Group
                         Computer software engineers, applications - sub Group
                         Computer software engineers, systems software - sub Group
                         Computer support specialists - sub Group
                         Network and computer systems administrators - sub Group
                         Network systems and data communications analysts - sub Group
                         Life, physical, and social science occupations - major Group
                         Market research analysts - sub Group
                         Arts, design, entertainment, sports, and media - major Group
                         Graphic designers - sub Group
                         Healthcare practitioner and technical occupations - major Group
                         Pharmacists - sub Group
                         Pharmacy technicians - sub Group
                         Sales and related occupations - major Group
                         First-line supervisors/managers of retail sales workers - sub Group
                         Retail salespersons - sub Group
                         Sales representatives, services, all other - sub Group
                         Sales representatives, wholesale/mfg, except technical - sub Group
                         Telemarketers - sub Group
                         Sales and related workers, all other - sub Group
                         Office and administrative support occupations - major Group
                         First-line supervisors/managers of admin workers - sub Group
                         Billing and posting clerks and machine operators - sub Group
                         Bookkeeping, accounting, and auditing clerks - sub Group
                         Customer service representatives - sub Group


© 2011 Barnes Reports: U.S. Electronic Shopping and Mail Order Houses Industry-Jobs Wages
            Electronic Shopping & Mail Order Houses
                         (NAICS 45411)


                                           TABLE OF CONTENTS
               Industry Job Titles:
                         Order clerks - sub Group
                         Production, planning, and expediting clerks - sub Group
                         Shipping, receiving, and traffic clerks - sub Group
                         Stock clerks and order fillers - sub Group
                         Executive secretaries and administrative assistants - sub Group
                         Secretaries, except legal, medical, and executive - sub Group
                         Data entry keyers - sub Group
                         Office clerks, general - sub Group
                         Maintenance and repair workers, general - sub Group
                         Production occupations - major Group
                         Packaging and filling machine operators and tenders - sub Group
                         Transportation and material moving occupations - major Group
                         First-line supervisors/managers of laborers, and material movers, hand - sub Group

               Appendix




© 2011 Barnes Reports: U.S. Electronic Shopping and Mail Order Houses Industry-Jobs Wages
              Electronic Shopping & Mail Order Houses
                           (NAICS 45411)

                                                     USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
  •   Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
  •   Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
  •   Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
  •   Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
  •   Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




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© 2011 Barnes Reports: U.S. Electronic Shopping and Mail Order Houses Industry-Jobs Wages
             Electronic Shopping & Mail Order Houses
                          (NAICS 45411)

Industry Definition and Related Industries

NAICS 45411: Electronic Shopping and Mail-Order Houses This
industry comprises establishments primarily engaged in retailing all
types of merchandise by means of mail or by electronic media, such
as interactive television or computer. Included in this industry are
establishments primarily engaged in retailing from catalogue showrooms
of mail-order houses.

Related Industries
          Department Stores
          Discount Stores
          Pharmacies
          Warehouse Clubs & Superstores

U.S. Census Categories
NAICS 45411: Electronic Shopping and Mail-Order Houses is:
100% comparable to SIC 5961 – Electronic Shopping and
Mail-Order Houses


Sub-Industries
Catalog and mail-order houses                        Catalog sales
Food, mail order                                     Clothing, mail order (except women's)
Computer equipment and electronics, mail order       Cosmetics and perfumes, mail order
Book and record clubs                                Educational supplies and equipment, mail order
Stamps, coins, and other collectibles, mail order    Fishing, hunting and camping equipment and supplies: by mail
Catalog and mail-order houses, nec                   Fitness and sporting goods, mail order
Arts and crafts equipment and supplies, mail order   other mail order merchandise
Automotive supplies and equipment, mail order        Women's apparel, mail order
Books, mail order (except book clubs)
Cards, mail order




© 2011 Barnes Reports: U.S. Electronic Shopping and Mail Order Houses Industry-Jobs Wages
                Electronic Shopping & Mail Order Houses
                             (NAICS 45411)

Industry Establishments, Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Establishments                      22,094       22,563      23,232      23,795      24,914         2.1%        3.0%        2.4%    4.7%
Sales ($Millions)                  184,279     177,689      183,199     185,216     193,433        -3.6%        3.1%        1.1%    4.4%
Employment                         333,960     341,096      351,332     359,777     376,752         2.1%        3.0%        2.4%    4.7%




Industry Ratios

                                                          Year                                  Percent Chg. Year-to-Year
(Industry Averages)               2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.                      8.34        7.88        7.89         7.78        7.76       -5.6%        0.1%       -1.3%    -0.3%
Sales ($)/Emp.                     551,799     520,935      521,441     514,808     513,423        -5.6%        0.1%       -1.3%    -0.3%
Emps. per Estab.                       15.1        15.1        15.1         15.1        15.1        0.0%        0.0%        0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
           2010                   1-4          5-9        10-19       20-99 100-499 500+                          Total
                                 Emps.        Emps.       Emps.       Emps. Emps. Emps.
Firms                               13,854        3,360       1,960       1,649          428         410                  21,661
Establishments                      14,723        3,711       2,217       1,777          497          98                  23,234
Payroll ($Millions)                    679          645         838       2,253        1,926       8,119                  14,459


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




© 2011 Barnes Reports: U.S. Electronic Shopping and Mail Order Houses Industry-Jobs Wages
               Electronic Shopping & Mail Order Houses
                            (NAICS 45411)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                       Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile              centile    centile    ees
U.S. Total             22.91       31.93   44.82       62.44     110.75      47,655     47,655    93,241    129,885    230,366     359,777
Management
occupations            22.91       31.93   44.82       62.44     110.75      47,655     47,655    93,241    129,885    230,366         19,900

Chief executives       40.53       52.11   69.23     101.62      180.24      84,304     84,304   144,005    211,384    374,913           1,128
General and
operations
managers               22.50       32.13   46.09       67.61     119.92      46,773     46,773    95,854    140,590    249,353           6,567

Sales managers         23.55       31.59   43.41       60.49     107.29      48,976     48,976    90,293    125,848    223,206           2,056
Computer and
information
systems
managers               31.93       41.05   52.75       66.17     117.37      66,427     66,427   109,739    137,650    244,138           1,984
Business and
financial
operations
occupations            13.50       17.12   22.86       30.89       39.86     28,098     28,098    47,563     64,299     82,957         17,231
Wholesale and
retail buyers,
except farm
products               16.19       19.39   24.46       33.04       43.56     33,679     33,679    50,890     68,746     90,599           4,397
Business
operations
specialists, all
other                  12.35       16.63   22.91       32.25       41.82     25,692     25,692    47,642     67,076     86,979           3,755
Accountants and
auditors               13.72       17.40   22.49       28.81       36.72     28,534     28,534    46,765     59,920     76,355           3,212
Computer and
mathematical
science
occupations            13.21       18.27   26.01       35.06       43.92     27,476     27,476    54,121     72,947     91,400         17,559
Computer
programmers            15.96       20.89   28.54       36.82       45.55     33,193     33,193    59,365     76,614     94,764           3,355
Computer
software
engineers,
applications           21.32       27.71   34.92       42.54       51.22     44,359     44,359    72,632     88,492    106,550           1,984




© 2011 Barnes Reports: U.S. Electronic Shopping and Mail Order Houses Industry-Jobs Wages
                  Electronic Shopping & Mail Order Houses
                               (NAICS 45411)
Computer
software
engineers,
systems
software            20.66   28.01   35.49    43.77    51.83   42,972   42,972   73,812      91,046   107,817    1,756
Computer
support
specialists          9.91   12.31   16.03    21.04    25.95   20,638   20,638   33,363      43,793    54,010    3,141
Network and
computer
systems
administrators      15.55   20.03   26.39    34.23    43.12   32,338   32,338   54,869      71,169    89,659    2,298
Network
systems and
data
communications
analysts            13.35   18.41   24.73    33.65    44.69   27,763   27,763   51,431      69,994    92,943    2,513
Life, physical,
and social
science
occupations         14.48   18.71   24.87    33.08    43.80   30,118   30,118   51,755      68,817    91,143    2,841

Market research
analysts            15.06   19.40   25.79    34.27    45.26   31,331   31,331   53,663      71,307    94,182    2,784
Arts, design,
entertainment,
sports, and
media               11.41   14.25   19.27    27.14    36.72   23,736   23,736   40,086      56,471    76,380   11,635
Graphic
des
				
DOCUMENT INFO
Description: The Electronic Shopping & Mail Order Houses report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics on industry job titles, fringe benefits, employment and hourly and annual wages and salaries. The report features 2011 current and 2012 forecast estimates on the median wages and salaries (plus 10th, 25th, 75th, 90th percentiles) nationally and for all 50 U.S. States. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, and a 5-year trend on median wages and salaries for up to 50 industry job titles.
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