2011 U.S. Database & Directory Publishing Industry-Jobs & Wages Report by BarnesReports

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									BReports
     ARNES
Database & Directory Publishing
Industry (NAICS 51114)


          n Market Reports

          n Industry Trends

          n Demographic Data




   2011 Jobs & Wages series
                   © C. Barnes & Co.
            Database & Directory Publishing Industry
                         (NAICS 51114)


                                            TABLE OF CONTENTS
               Users' Guide
               Industry Definition and Related Industries
               Industry Establishments, Sales & Employment Trends
               Industry Ratios
               Establishments Firms & Payroll
               Establishments,
               Percentiles of Job Titles - Hourly & Annual Wages
               5-Year Trends of Job Titles - Hourly & Annual Wages
               5-Year Trends of Payroll & Fringe Benefits
               Industry Job Titles:
                         Management occupations - major Group
                         Chief executives - sub Group
                         General and operations managers - sub Group
                         Sales managers - sub Group
                         Managers, all other - sub Group
                         Business and financial operations occupations - major Group
                         Accountants and auditors - sub Group
                         Computer and mathematical science occupations - major Group
                         Arts, design, entertainment, sports, and media - major Group
                         Art directors - sub Group
                         Graphic designers - sub Group
                         Reporters and correspondents - sub Group
                         Editors - sub Group
                         Writers and authors - sub Group
                         Photographers - sub Group
                         Building and grounds cleaning and maintenance - major Group
                         Sales and related occupations - major Group
                         First-line supervisors/managers of non-retail sales workers - sub Group
                                      p              g                                         p
                         Advertising sales agents - sub Group
                         Sales representatives, wholesale/mfg, except technical - sub Group
                         Telemarketers - sub Group
                         Door-to-door sales workers, news and street vendors - sub Group
                         Office and administrative support occupations - major Group
                         First-line supervisors/managers of admin workers - sub Group
                         Bookkeeping, accounting, and auditing clerks - sub Group
                         C t             i           t ti       b Group
                         Customer service representatives - sub G
                         Order clerks - sub Group
                         Receptionists and information clerks - sub Group
                         Executive secretaries and administrative assistants - sub Group
                         Secretaries, except legal, medical, and executive - sub Group
                         Desktop publishers - sub Group
                         Mail clerks and mail machine operators, except postal - sub Group
                         Office clerks, general - sub Group
                         Proofreaders and copy markers - sub Group
                         Office and administrative support workers, all other - sub Group


© 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Jobs Wages
            Database & Directory Publishing Industry
                         (NAICS 51114)


                                            TABLE OF CONTENTS
               Industry Job Titles:
                         Installation, maintenance, and repair occupations - major Group
                         Maintenance and repair workers, general - sub Group
                         Production occupations - major Group
                         First-line supervisors/managers of production workers - sub Group
                         Job printers - sub Group
                         Prepress technicians and workers - sub Group
                         Printing machine operators - sub Group
                         Packaging and filling machine operators and tenders - sub Group
                         Helpers--production workers - sub Group
                         Transportation and material moving occupations - major Group
                         First-line supervisors/managers of transport. operators - sub Group
                         Driver/sales workers - sub Group
                         Truck drivers, light or delivery services - sub Group

               Appendix




© 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Jobs Wages
             Database & Directory Publishing Industry
                          (NAICS 51114)

                                                    USERS
                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
  •   Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
  •   Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
  •   Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
  •   Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
  •   Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
                                                                       accomplish.
logical format making your market analysis and research tasks easy to accomplish




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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication However, if any errors exist in this publication C. Barnes & Co disclaims any liability for
publication. However                                         C            Co.
any loss or damage to any party as a result of the information or errors in this publication.




© 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Jobs Wages
             Database & Directory Publishing Industry
                          (NAICS 51114)

Industry Definition and Related Industries

NAICS 51114: Database and Directory Publishers . This U.S. industry
comprises establishments primarily engaged in publishing compilations
and collections of information or facts that are logically organized to
facilitate their use. These collections may be published in print or electronic
form. Electronic versions may be provided directly to customers by the
establishment or offered through on-line services or third-party vendors.

Related Industries
          Direct Mail Advertising
          Miscellaneous Publishing
          Mi    ll       P bli hi
          Advertising Agencies

U.S. Census Categories
NAICS 51114 – Database & Directory Publishers is:
65% comparable to SIC 2741 – Miscellaneous Publishing
15% comparable to SIC 7331 – Direct Mail Advertising Services

Sub-Industries
Miscellaneous publishing
Art copy and poster publishing
Atlas, map
Atlas map, and guide publishing
Telephone and other directory publishing
Directories, nec: publishing and printing
Directories, nec: publishing only, not printed on site
Directories, telephone: publishing and printing
Directories, telephone: publishing only, not printed on site
Music book and sheet music publishing
Newsletter publishing
Business service newsletters: publishing and printing
Shopping news: publishing and printing
Shopping news: publishing only, not printed on site
Technical manual and paper publishing
Catalogs: publishing and printing
Catalogs: publishing only, not printed on site
Other printed materials




© 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Jobs Wages
                Database & Directory Publishing Industry
                             (NAICS 51114)

         Establishments,
Industry Establishments Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Establishments                       1,784        1,689       1,713       1,673        1,730       -5.3%        1.5%       -2.4%    3.4%
Sales ($Millions)                   11,004      10,050       10,428      10,265      10,828        -8.7%        3.8%       -1.6%    5.5%
E l
Employment   t                      49,963      47,248       48,046      46,813      48,508        -5.4%        1.7%       -2.6%    3.6%




Industry Ratios

                                                          Year                                            g
                                                                                                Percent Chg. Year-to-Year
(Industry Averages)               2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.                      6.17        5.95        6.09         6.14        6.26       -3.5%        2.3%        0.8%    2.0%
Sales ($)/Emp.                     220,249     212,700      217,047     219,270     223,213        -3.4%        2.0%        1.0%    1.8%
Emps. per Estab.                       28.0        28.0        28.0         28.0        28.0       -0.1%        0.2%       -0.2%    0.2%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
           2010                   1-4          5-9        10-19       20-99 100-499 500+                         Total
                                 Emps.        Emps.       Emps.       Emps. Emps. Emps.
Firms                                  528          172         134         116           34          46                     ,
                                                                                                                            1,030
Establishments                         629          298         340         326           89           9                    1,714
Payroll ($Millions)                      43          49          84         222          258       2,195                    2,851


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




© 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Jobs Wages
                 Database & Directory Publishing Industry
                              (NAICS 51114)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                       Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile              centile    centile    ees
U.S. Total             20.10       28.42   40.17       57.43       83.79     41,808     41,808    83,548    119,457    174,323         46,813
Management
occupations            20.10       28.42   40.17       57.43       83.79     41,808     41,808    83,548    119,457    174,323           2,161

Chief executives       29.64       40.81   58.69       87.36     127.44      61,666     61,666   122,071    181,671    265,111            105
General and
operations
managers               22.71       32.19   45.58       66.48       96.99     47,228     47,228    94,804    138,292    201,809            603

Sales managers         19.80       26.73   37.82       54.54       79.56     41,190     41,190    78,678    113,431    165,529            275
Managers, all
other                  16.57       24.71   36.78       51.00       67.44     34,453     34,453    76,483    106,042    140,236            328
Business and
financial
operations
occupations            15.13       19.09   24.82       32.23       41.17     31,459     31,459    51,609     67,022     85,617            743
Accountants and
auditors               14.14       17.26   22.08       28.65       36.46     29,408     29,408    45,907     59,569     75,809            260
Computer and
mathematical
science
occupations            14.63       19.18   26.41       35.90       45.54     30,431     30,431    54,925     74,676     94,700            893
Arts, design,
entertainment,
sports, and
media                  10.85       14.12   19.33       27.71       38.90     22,564     22,564    40,201     57,615     80,890         12,977
Art directors          13.12       17.22   25.13       36.87       54.41     27,304     27,304    52,307     76,753    113,249            246
Graphic
designers               9.71       12.00   15.30       20.06       26.75     20,213     20,213    31,830     41,752     55,675           2,028

Reporters and
correspondents         10.75       13.88   18.31       26.18       36.60     22,360     22,360    38,084     54,436     76,120           4,611
Editors                12.41       16.39   22.68       31.98       43.33     25,803     25,803    47,159     66,501     90,096           4,311
Writers and
authors                10.68       13.81   20.21       31.31       42.87     22,229     22,229    42,046     65,134     89,158            647
Photographers           9.45       12.40   16.56       22.44       30.39     19,643     19,643    34,456     46,674     63,212            693
Building and
grounds
cleaning and
maintenance             6.98        8.05   10.37       13.49       17.28     14,510     14,510    21,551     28,054     35,933            260




© 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Jobs Wages
                 Database & Directory Publishing Industry
                              (NAICS 51114)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                      Total
Area Name 10 per- 25 per- Median 75 p
								
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