BReports
ARNES
Breweries & Beer-Making
Industry (NAICS 31212)
n Market Reports
n Industry Trends
n Demographic Data
2011 Jobs & Wages series
© C. Barnes & Co.
Breweries & Beer-Making Industry
(NAICS 31212)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll
Percentiles of Job Titles - Hourly & Annual Wages
5-Year Trends of Job Titles - Hourly & Annual Wages
5-Year Trends of Payroll & Fringe Benefits
Industry Job Titles:
Management occupations - major Group
Chief executives - sub Group
General and operations managers - sub Group
Sales managers - sub Group
Industrial production managers - sub Group
Business and financial operations occupations - major Group
Accountants and auditors - sub Group
Life, physical, and social science occupations - major Group
Arts, design, entertainment, sports, and media - major Group
Merchandise displayers and window trimmers - sub Group
Food preparation and serving related occupations - major Group
Waiters and waitresses - sub Group
Building and grounds cleaning and maintenance - major Group
Janitors and cleaners, except maids - sub Group
Sales and related occupations - major Group
First-line supervisors/managers of retail sales workers - sub Group
First-line supervisors/managers of non-retail sales workers - sub Group
Retail salespersons - sub Group
Sales representatives, wholesale/mfg, except technical - sub Group
Demonstrators and product promoters - sub Group
Office and administrative support occupations - major Group
First-line supervisors/managers of admin workers - sub Group
Bookkeeping, accounting, and auditing clerks - sub Group
Customer service representatives - sub Group
Shipping, receiving, and traffic clerks - sub Group
Stock clerks and order fillers - sub Group
Executive secretaries and administrative assistants - sub Group
Secretaries, except legal, medical, and executive - sub Group
Office clerks, general - sub Group
Farming, fishing, and forestry occupations - major Group
Farmworkers and laborers, crop, and greenhouse - sub Group
Installation, maintenance, and repair occupations - major Group
First-line supervisors/managers of mechanics/repairers - sub Group
Industrial machinery mechanics - sub Group
Maintenance and repair workers, general - sub Group
© 2011 Barnes Reports: U.S. Breweries and Beer-Making Industry-Jobs Wages
Breweries & Beer-Making Industry
(NAICS 31212)
TABLE OF CONTENTS
Industry Job Titles:
Coin, vending, and amusement machine servicers - sub Group
Production occupations - major Group
First-line supervisors/managers of production workers - sub Group
Food batchmakers - sub Group
Separating, filtering, and still machine operators - sub Group
Mixing and blending machine setters, operators - sub Group
Inspectors, testers, sorters, samplers, and weighers - sub Group
Packaging and filling machine operators and tenders - sub Group
Helpers--production workers - sub Group
Transportation and material moving occupations - major Group
First-line supervisors/managers of transport. operators - sub Group
Driver/sales workers - sub Group
Truck drivers, heavy and tractor-trailer - sub Group
Appendix
© 2011 Barnes Reports: U.S. Breweries and Beer-Making Industry-Jobs Wages
Breweries & Beer-Making Industry
(NAICS 31212)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2010 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2011 Barnes Reports: U.S. Breweries and Beer-Making Industry-Jobs Wages
Breweries & Beer-Making Industry
(NAICS 31212)
Industry Definition and Related Industries
NAICS 31212: Breweries. This industry comprises establishments primarily
engaged in brewing beer, ale, malt liquors, and nonalcoholic beer.
Related Industries
Wineries
Alcoholic Beverages and Spirits
Soft drink beverages
Bottled water beverages
U.S. Census Categories
NAICS 31212 – Breweries is 100% comparable to
SIC 2082 – Malt Beverages
Sub-Industries
Malt beverages
Malt beverage products
Brewers' grain
Extract, malt
Syrups, malt
Ale (alcoholic beverage)
Beer (alcoholic beverage)
Liquors, malt
Near beer
© 2011 Barnes Reports: U.S. Breweries and Beer-Making Industry-Jobs Wages
Breweries & Beer-Making Industry
(NAICS 31212)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Establishments 522 528 543 553 573 1.1% 3.0% 1.9% 3.6%
Sales ($Millions) 6,388 5,863 5,864 5,847 6,016 -8.2% 0.0% -0.3% 2.9%
Employment 27,454 27,810 28,508 29,627 30,502 1.3% 2.5% 3.9% 3.0%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab. 12.24 11.11 10.79 10.56 10.49 -9.2% -2.9% -2.1% -0.7%
Sales ($)/Emp. 232,666 210,823 205,704 197,344 197,219 -9.4% -2.4% -4.1% -0.1%
Emps. per Estab. 52.6 52.7 52.5 53.5 53.2 0.2% -0.4% 2.0% -0.6%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2010 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 203 78 77 99 29 7 492
Establishments 182 68 55 99 20 2 527
Payroll ($Millions) 9 9 24 108 159 1,442 1,751
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
© 2011 Barnes Reports: U.S. Breweries and Beer-Making Industry-Jobs Wages
Breweries & Beer-Making Industry
(NAICS 31212)
Percentiles of Job Titles - Hourly & Annual Wages
Summary Table
2011 Hourly Wage ($) 2011 Annual Wage ($) Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
centile centile centile centile centile centile centile centile ees
U.S. Total 22.82 31.03 42.58 60.07 81.58 47,442 47,442 88,534 124,906 169,658 29,627
Management
occupations 22.82 31.03 42.58 60.07 81.58 47,442 47,442 88,534 124,906 169,658 1,353
Chief executives 31.32 47.69 66.12 91.26 123.94 65,124 65,124 137,527 189,809 257,814 70
General and
operations
managers 22.72 32.94 48.33 70.98 96.40 47,263 47,263 100,540 147,676 200,586 400
Sales managers 21.67 28.26 39.52 54.19 73.59 45,065 45,065 82,191 112,705 153,086 203
Industrial
production
managers 25.62 31.60 39.75 51.42 67.63 53,289 53,289 82,691 106,981 140,698 227
Business and
financial
operations
occupations 14.47 18.57 23.41 29.12 35.58 30,113 30,113 48,702 60,610 74,044 491
Accountants and
auditors 18.11 22.27 27.83 33.68 39.88 37,669 37,669 57,864 70,028 82,918 171
Life, physical,
and social
science
occupations 14.95 18.80 25.32 33.45 41.99 31,098 31,098 52,673 69,594 87,349 276
Arts, design,
entertainment,
sports, and
media 9.46 11.53 14.22 18.40 23.25 19,669 19,669 29,581 38,271 48,338 464
Merchandise
displayers and
window trimmers 9.80 11.99 14.59 18.56 22.06 20,384 20,384 30,336 38,604 45,887 421
Food
preparation and
serving related
occupations 7.99 8.95 10.32 13.95 19.24 16,643 16,643 21,477 29,026 40,063 717
Waiters and
waitresses 7.50 7.70 7.99 11.19 15.22 13,305 13,305 16,609 23,249 31,624 299
Building and
grounds
cleaning and
maintenance 7.88 9.20 11.66 14.80 17.87 16,389 16,389 24,250 30,780 37,159 312
© 2011 Barnes Reports: U.S. Breweries and Beer-Making Industry-Jobs Wages
Breweries & Beer-Making Industry
(NAICS 31212)
Percentiles of Job Titles - Hourly & Annual Wages
Summary Table
2011 Hourly Wage ($) 2011 Annual Wage ($) Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
centile centile centile centile centile centile centile centile ees
Janitors and
cleaners, except
maids 7.50 8.71 11.02 13.71 16.40 15,422 15,422 22,952 28,530 34,135 206
Sales and
related
occupations 11.12 13.56 19.77 30.66 45.14 23,099 23,099 41,122 63,765 93,863 3,914
First-line
supervisors/man
agers of retail
sales workers 13.52 16.42 20.03 24.22 28.2