2011 U.S. Book Publishing Report Industry-Jobs & Wages Report by BarnesReports

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     ARNES
Book Publishing
Industry (NAICS 51113)


           n Market Reports

           n Industry Trends

           n Demographic Data




  2011 Jobs & Wages series
                     © C. Barnes & Co.
                               Book Publishing Industry
                                    (NAICS 51113)


                                            TABLE OF CONTENTS
               Users' Guide
               Industry Definition and Related Industries
               Industry Establishments, Sales & Employment Trends
               Industry Ratios
               Establishments Firms & Payroll
               Establishments,
               Percentiles of Job Titles - Hourly & Annual Wages
               5-Year Trends of Job Titles - Hourly & Annual Wages
               5-Year Trends of Payroll & Fringe Benefits
               Industry Job Titles:
                         Management occupations - major Group
                         Chief executives - sub Group
                         General and operations managers - sub Group
                         Sales managers - sub Group
                         Managers, all other - sub Group
                         Business and financial operations occupations - major Group
                         Accountants and auditors - sub Group
                         Computer and mathematical science occupations - major Group
                         Arts, design, entertainment, sports, and media - major Group
                         Art directors - sub Group
                         Graphic designers - sub Group
                         Reporters and correspondents - sub Group
                         Editors - sub Group
                         Writers and authors - sub Group
                         Photographers - sub Group
                         Building and grounds cleaning and maintenance - major Group
                         Sales and related occupations - major Group
                         First-line supervisors/managers of non-retail sales workers - sub Group
                                      p              g                                         p
                         Advertising sales agents - sub Group
                         Sales representatives, wholesale/mfg, except technical - sub Group
                         Telemarketers - sub Group
                         Door-to-door sales workers, news and street vendors - sub Group
                         Office and administrative support occupations - major Group
                         First-line supervisors/managers of admin workers - sub Group
                         Bookkeeping, accounting, and auditing clerks - sub Group
                         C t             i           t ti       b Group
                         Customer service representatives - sub G
                         Order clerks - sub Group
                         Receptionists and information clerks - sub Group
                         Executive secretaries and administrative assistants - sub Group
                         Secretaries, except legal, medical, and executive - sub Group
                         Desktop publishers - sub Group
                         Mail clerks and mail machine operators, except postal - sub Group
                         Office clerks, general - sub Group
                         Proofreaders and copy markers - sub Group
                         Office and administrative support workers, all other - sub Group


© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
                               Book Publishing Industry
                                    (NAICS 51113)


                                            TABLE OF CONTENTS
               Industry Job Titles:
                         Installation, maintenance, and repair occupations - major Group
                         Maintenance and repair workers, general - sub Group
                         Production occupations - major Group
                         First-line supervisors/managers of production workers - sub Group
                         Job printers - sub Group
                         Prepress technicians and workers - sub Group
                         Printing machine operators - sub Group
                         Packaging and filling machine operators and tenders - sub Group
                         Helpers--production workers - sub Group
                         Transportation and material moving occupations - major Group
                         First-line supervisors/managers of transport. operators - sub Group
                         Driver/sales workers - sub Group
                         Truck drivers, light or delivery services - sub Group

               Appendix




© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
                                 Book Publishing Industry
                                      (NAICS 51113)

                                                    USERS
                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
  •   Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
  •   Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
  •   Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
  •   Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
  •   Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
                                                                       accomplish.
logical format making your market analysis and research tasks easy to accomplish




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any loss or damage to any party as a result of the information or errors in this publication.




© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
                              Book Publishing Industry
                                   (NAICS 51113)

Industry Definition and Related Industries

NAICS 51113: Book Publishers . This U.S. industry comprises establishments
known as book publishers. Establishments in this industry carry out design,
editing, and marketing activities necessary for producing and distributing books.
These establishments may publish books in print, electronic, or audio form.

Related Industries
          Book Printing
          Magazine Publishers
          Miscellaneous Publishers
          Commercial P i ti
          C        i l Printing

U.S. Census Categories
NAICS 51113 – Book Publishers is 65% comparable to
SIC 2731 – Book Publishing

Sub-Industries
Book publishing
Books, publishing only
Book clubs: publishing only, not printed on site
Book music: publishing only, not printed on site
Pamphlets: publishing only, not printed on site
P    hl t     bli hi     l     t i t d       it
Textbooks: publishing only, not printed on site
Books, publishing and printing
Book clubs: publishing and printing
Book music: publishing and printing
Pamphlets: publishing and printing
Textbooks: publishing and printing




© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
                                         Book Publishing Industry
                                              (NAICS 51113)

         Establishments,
Industry Establishments Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Establishments                       3,139        2,926       3,014       2,910        3,017       -6.8%        3.0%       -3.4%    3.7%
Sales ($Millions)                   35,123      30,498       30,422      28,551      29,093      -13.2%        -0.3%       -6.1%    1.9%
Employment                          82,542      76,941       79,291      76,521      79,385        -6.8%        3.1%       -3.5%    3.7%




Industry Ratios

                                                          Year                                            g
                                                                                                Percent Chg. Year-to-Year
(Industry Averages)               2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.                    11.19        10.42       10.09         9.81        9.64       -6.9%       -3.1%       -2.8%    -1.7%
Sales ($)/Emp.                     425,516     396,386      383,672     373,116     366,482        -6.8%       -3.2%       -2.8%    -1.8%
Emps. per Estab.                       26.3        26.3        26.3         26.3        26.3       0.0%         0.1%        0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
           2010                   1-4          5-9        10-19       20-99 100-499 500+                         Total
                                 Emps.        Emps.       Emps.       Emps. Emps. Emps.
Firms                                 1,716         378         238         274           86          79                    2,770
                                                                                                                            2 770
Establishments                        1,695         416         307         389          145          22                    3,014
Payroll ($Millions)                    123           99         152         552          746       3,370                    5,040


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
                                         Book Publishing Industry
                                              (NAICS 51113)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                       Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile              centile    centile    ees
U.S. Total             19.16       27.10   38.30       54.76       79.89     39,862     39,862    79,660    113,897    166,209         76,521
Management
occupations            19.16       27.10   38.30       54.76       79.89     39,862     39,862    79,660    113,897    166,209           3,533

Chief executives       28.26       38.91   55.96       83.29     121.51      58,796     58,796   116,389    173,215    252,772            171
General and
operations
managers               21.65       30.69   43.45       63.39       92.47     45,029     45,029    90,391    131,855    192,415            986

Sales managers         18.88       25.48   36.06       52.00       75.85     39,273     39,273    75,016    108,152    157,825            449
Managers, all
other                  15.80       23.56   35.07       48.62       64.30     32,849     32,849    72,923    101,106    133,709            537
Business and
financial
operations
occupations            14.42       18.20   23.67       30.73       39.25     29,995     29,995    49,207     63,903     81,632           1,214
Accountants and
auditors               13.49       16.45   21.05       27.31       34.76     28,039     28,039    43,771     56,796     72,281            425
Computer and
mathematical
science
occupations            13.95       18.29   25.18       34.23       43.42     29,015     29,015    52,368     71,200     90,292           1,460
Arts, design,
entertainment,
sports, and
media                  10.35       13.46   18.43       26.42       37.09     21,514     21,514    38,330     54,933     77,125         21,212
Art directors          12.51       16.42   23.96       35.16       51.87     26,033     26,033    49,872     73,181    107,978            402
Graphic
designers               9.26       11.44   14.58       19.13       25.50     19,273     19,273    30,349     39,808     53,084           3,315

Reporters and
correspondents         10.25       13.23   17.46       24.96       34.89     21,319     21,319    36,311     51,902     72,577           7,538
Editors                11.83       15.63   21.62       30.50       41.31     24,602     24,602    44,964     63,406     85,902           7,047
Writers and
authors                10.19       13.17   19.27       29.86       40.87     21,194     21,194    40,089     62,102     85,009           1,058
Photographers           9.01       11.82   15.79       21.39       28.97     18,728     18,728    32,853     44,502     60,270           1,134
Building and
grounds
cleaning and
maintenance             6.65        7.68    9.88       12.86       16.47     13,834     13,834    20,548     26,748     34,260            425




© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
                                         Book Publishing Industry
                                              (NAICS 51113)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                      Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile             centile    centile    ees
Sales and
related
occupations             8.93       12.
								
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