BReports
ARNES
Book Publishing
Industry (NAICS 51113)
n Market Reports
n Industry Trends
n Demographic Data
2011 Jobs & Wages series
© C. Barnes & Co.
Book Publishing Industry
(NAICS 51113)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments Firms & Payroll
Establishments,
Percentiles of Job Titles - Hourly & Annual Wages
5-Year Trends of Job Titles - Hourly & Annual Wages
5-Year Trends of Payroll & Fringe Benefits
Industry Job Titles:
Management occupations - major Group
Chief executives - sub Group
General and operations managers - sub Group
Sales managers - sub Group
Managers, all other - sub Group
Business and financial operations occupations - major Group
Accountants and auditors - sub Group
Computer and mathematical science occupations - major Group
Arts, design, entertainment, sports, and media - major Group
Art directors - sub Group
Graphic designers - sub Group
Reporters and correspondents - sub Group
Editors - sub Group
Writers and authors - sub Group
Photographers - sub Group
Building and grounds cleaning and maintenance - major Group
Sales and related occupations - major Group
First-line supervisors/managers of non-retail sales workers - sub Group
p g p
Advertising sales agents - sub Group
Sales representatives, wholesale/mfg, except technical - sub Group
Telemarketers - sub Group
Door-to-door sales workers, news and street vendors - sub Group
Office and administrative support occupations - major Group
First-line supervisors/managers of admin workers - sub Group
Bookkeeping, accounting, and auditing clerks - sub Group
C t i t ti b Group
Customer service representatives - sub G
Order clerks - sub Group
Receptionists and information clerks - sub Group
Executive secretaries and administrative assistants - sub Group
Secretaries, except legal, medical, and executive - sub Group
Desktop publishers - sub Group
Mail clerks and mail machine operators, except postal - sub Group
Office clerks, general - sub Group
Proofreaders and copy markers - sub Group
Office and administrative support workers, all other - sub Group
© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
Book Publishing Industry
(NAICS 51113)
TABLE OF CONTENTS
Industry Job Titles:
Installation, maintenance, and repair occupations - major Group
Maintenance and repair workers, general - sub Group
Production occupations - major Group
First-line supervisors/managers of production workers - sub Group
Job printers - sub Group
Prepress technicians and workers - sub Group
Printing machine operators - sub Group
Packaging and filling machine operators and tenders - sub Group
Helpers--production workers - sub Group
Transportation and material moving occupations - major Group
First-line supervisors/managers of transport. operators - sub Group
Driver/sales workers - sub Group
Truck drivers, light or delivery services - sub Group
Appendix
© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
Book Publishing Industry
(NAICS 51113)
USERS
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
accomplish.
logical format making your market analysis and research tasks easy to accomplish
Copyright © 2010 By C. Barnes & Co.
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
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any loss or damage to any party as a result of the information or errors in this publication.
© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
Book Publishing Industry
(NAICS 51113)
Industry Definition and Related Industries
NAICS 51113: Book Publishers . This U.S. industry comprises establishments
known as book publishers. Establishments in this industry carry out design,
editing, and marketing activities necessary for producing and distributing books.
These establishments may publish books in print, electronic, or audio form.
Related Industries
Book Printing
Magazine Publishers
Miscellaneous Publishers
Commercial P i ti
C i l Printing
U.S. Census Categories
NAICS 51113 – Book Publishers is 65% comparable to
SIC 2731 – Book Publishing
Sub-Industries
Book publishing
Books, publishing only
Book clubs: publishing only, not printed on site
Book music: publishing only, not printed on site
Pamphlets: publishing only, not printed on site
P hl t bli hi l t i t d it
Textbooks: publishing only, not printed on site
Books, publishing and printing
Book clubs: publishing and printing
Book music: publishing and printing
Pamphlets: publishing and printing
Textbooks: publishing and printing
© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
Book Publishing Industry
(NAICS 51113)
Establishments,
Industry Establishments Sales & Employment Trends
Year Percent Chg. Year-to-Year
2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Establishments 3,139 2,926 3,014 2,910 3,017 -6.8% 3.0% -3.4% 3.7%
Sales ($Millions) 35,123 30,498 30,422 28,551 29,093 -13.2% -0.3% -6.1% 1.9%
Employment 82,542 76,941 79,291 76,521 79,385 -6.8% 3.1% -3.5% 3.7%
Industry Ratios
Year g
Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab. 11.19 10.42 10.09 9.81 9.64 -6.9% -3.1% -2.8% -1.7%
Sales ($)/Emp. 425,516 396,386 383,672 373,116 366,482 -6.8% -3.2% -2.8% -1.8%
Emps. per Estab. 26.3 26.3 26.3 26.3 26.3 0.0% 0.1% 0.0% 0.0%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2010 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 1,716 378 238 274 86 79 2,770
2 770
Establishments 1,695 416 307 389 145 22 3,014
Payroll ($Millions) 123 99 152 552 746 3,370 5,040
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
Book Publishing Industry
(NAICS 51113)
Percentiles of Job Titles - Hourly & Annual Wages
Summary Table
2011 Hourly Wage ($) 2011 Annual Wage ($) Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
centile centile centile centile centile centile centile centile ees
U.S. Total 19.16 27.10 38.30 54.76 79.89 39,862 39,862 79,660 113,897 166,209 76,521
Management
occupations 19.16 27.10 38.30 54.76 79.89 39,862 39,862 79,660 113,897 166,209 3,533
Chief executives 28.26 38.91 55.96 83.29 121.51 58,796 58,796 116,389 173,215 252,772 171
General and
operations
managers 21.65 30.69 43.45 63.39 92.47 45,029 45,029 90,391 131,855 192,415 986
Sales managers 18.88 25.48 36.06 52.00 75.85 39,273 39,273 75,016 108,152 157,825 449
Managers, all
other 15.80 23.56 35.07 48.62 64.30 32,849 32,849 72,923 101,106 133,709 537
Business and
financial
operations
occupations 14.42 18.20 23.67 30.73 39.25 29,995 29,995 49,207 63,903 81,632 1,214
Accountants and
auditors 13.49 16.45 21.05 27.31 34.76 28,039 28,039 43,771 56,796 72,281 425
Computer and
mathematical
science
occupations 13.95 18.29 25.18 34.23 43.42 29,015 29,015 52,368 71,200 90,292 1,460
Arts, design,
entertainment,
sports, and
media 10.35 13.46 18.43 26.42 37.09 21,514 21,514 38,330 54,933 77,125 21,212
Art directors 12.51 16.42 23.96 35.16 51.87 26,033 26,033 49,872 73,181 107,978 402
Graphic
designers 9.26 11.44 14.58 19.13 25.50 19,273 19,273 30,349 39,808 53,084 3,315
Reporters and
correspondents 10.25 13.23 17.46 24.96 34.89 21,319 21,319 36,311 51,902 72,577 7,538
Editors 11.83 15.63 21.62 30.50 41.31 24,602 24,602 44,964 63,406 85,902 7,047
Writers and
authors 10.19 13.17 19.27 29.86 40.87 21,194 21,194 40,089 62,102 85,009 1,058
Photographers 9.01 11.82 15.79 21.39 28.97 18,728 18,728 32,853 44,502 60,270 1,134
Building and
grounds
cleaning and
maintenance 6.65 7.68 9.88 12.86 16.47 13,834 13,834 20,548 26,748 34,260 425
© 2011 Barnes Reports: U.S. Book Publishing Industry-Jobs Wages
Book Publishing Industry
(NAICS 51113)
Percentiles of Job Titles - Hourly & Annual Wages
Summary Table
2011 Hourly Wage ($) 2011 Annual Wage ($) Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
centile centile centile centile centile centile centile centile ees
Sales and
related
occupations 8.93 12.