2011 U.S. Advertising Agencies Industry-Jobs & Wages Report by BarnesReports

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     ARNES
U.S. Advertising Agencies
Industry (NAICS 54181)


           n Market Reports

           n Industry Trends

           n Demographic Data




   2011 Jobs & Wages series
                     © C. Barnes & Co.
                         Advertising Agencies Industry
                                (NAICS 54181)


                                            TABLE OF CONTENTS
               Users' Guide
               Industry Definition and Related Industries
               Industry Establishments, Sales & Employment Trends
               Industry Ratios
               Establishments, Firms & Payroll
               Percentiles of Job Titles - Hourly & Annual Wages
               5-Year Trends of Job Titles - Hourly & Annual Wages
               5-Year Trends of Payroll & Fringe Benefits
               Industry Job Titles:
                         Management occupations - major Group
                         Chief executives - sub Group
                         General and operations managers - sub Group
                         Advertising and promotions managers - sub Group
                         Marketing managers - sub Group
                         Sales managers - sub Group
                         Public relations managers - sub Group
                         Business and financial operations occupations - major Group
                         Purchasing agents, except wholesale, retail - sub Group
                         Business operations specialists, all other - sub Group
                         Accountants and auditors - sub Group
                         Computer and mathematical science occupations - major Group
                         Computer programmers - sub Group
                         Life, physical, and social science occupations - major Group
                         Market research analysts - sub Group
                         Arts, design, entertainment, sports, and media - major Group
                         Art directors - sub Group
                         Multi-media artists and animators - sub Group
                         Graphic designers - sub Group
                         Merchandise displayers and window trimmers - sub Group
                         Producers and directors - sub Group
                         Public relations specialists - sub Group
                         Editors - sub Group
                         Writers and authors - sub Group
                         Sales and related occupations - major Group
                         First-line supervisors/managers of non-retail sales workers - sub Group
                         Advertising sales agents - sub Group
                         Sales representatives, services, all other - sub Group
                         Sales representatives, wholesale/mfg, except technical - sub Group
                         Demonstrators and product promoters - sub Group
                         Telemarketers - sub Group
                         Office and administrative support occupations - major Group
                         First-line supervisors/managers of admin workers - sub Group
                         Billing and posting clerks and machine operators - sub Group
                         Bookkeeping, accounting, and auditing clerks - sub Group


© 2011 Barnes Reports: U.S. Advertising Agencies Industry-Jobs Wages
                          Advertising Agencies Industry
                                 (NAICS 54181)


                                           TABLE OF CONTENTS
               Industry Job Titles:
                         Customer service representatives - sub Group
                         Receptionists and information clerks - sub Group
                         Production, planning, and expediting clerks - sub Group
                         Shipping, receiving, and traffic clerks - sub Group
                         Stock clerks and order fillers - sub Group
                         Executive secretaries and administrative assistants - sub Group
                         Secretaries, except legal, medical, and executive - sub Group
                         Mail clerks and mail machine operators, except postal - sub Group
                         Office clerks, general - sub Group
                         Construction and extraction occupations - major Group
                         Installation, maintenance, and repair occupations - major Group
                         Production occupations - major Group
                         Printing machine operators - sub Group

               Appendix




© 2011 Barnes Reports: U.S. Advertising Agencies Industry-Jobs Wages
                            Advertising Agencies Industry
                                   (NAICS 54181)

                                                     USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
  •   Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
  •   Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
  •   Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
  •   Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
  •   Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




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© 2011 Barnes Reports: U.S. Advertising Agencies Industry-Jobs Wages
                         Advertising Agencies Industry
                                (NAICS 54181)

Industry Definition and Related Industries

NAICS 54181: Advertising Agencies . This industry comprises
establishments primarily engaged in designing and implementing public
relations campaigns. These campaigns are designed to promote the
interests and image of their clients. Establishments providing lobbying,
political consulting, or public relations consulting are included in this industry.

Related Industries
          Direct Mail Printing
          Commercial Printing
          Public Relations Agencies
          Mailing Houses

U.S. Census Categories
NAICS 54182 – Advertising Agencies is 100% comparable to
SIC 7311 – Advertising Agencies

Sub-Industries
Advertising agencies
Advertising consultant




© 2011 Barnes Reports: U.S. Advertising Agencies Industry-Jobs Wages
                                 Advertising Agencies Industry
                                        (NAICS 54181)

Industry Establishments, Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Establishments                      14,561       13,701      13,840      13,391      13,788        -5.9%        1.0%       -3.2%    3.0%
Sales ($Millions)                   92,674       87,282      94,164      97,806     108,767        -5.8%        7.9%        3.9%    11.2%
Employment                         185,538     174,748      176,693     170,820     175,954        -5.8%        1.1%       -3.3%    3.0%




Industry Ratios

                                                          Year                                  Percent Chg. Year-to-Year
(Industry Averages)               2008        2009        2010         2011        2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.                      6.36        6.37        6.80         7.30        7.89        0.1%        6.8%        7.4%    8.0%
Sales ($)/Emp.                     499,488     499,475      532,925     572,564     618,158         0.0%        6.7%        7.4%    8.0%
Emps. per Estab.                       12.7        12.8        12.8         12.8        12.8        0.1%        0.1%       -0.1%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
           2010                   1-4          5-9        10-19       20-99 100-499 500+                          Total
                                 Emps.        Emps.       Emps.       Emps. Emps. Emps.
Firms                                 8,457       1,934       1,204         952          150         103                  12,801
Establishments                        8,509       2,222       1,413       1,215          220          25                  13,845
Payroll ($Millions)                    660          654         943       2,417        1,422       5,727                  11,822


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




© 2011 Barnes Reports: U.S. Advertising Agencies Industry-Jobs Wages
                                 Advertising Agencies Industry
                                        (NAICS 54181)

                    Percentiles of Job Titles - Hourly & Annual Wages
                                     Summary Table

                                2011 Hourly Wage ($)                                   2011 Annual Wage ($)                       Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                    centile     centile             centile     centile     centile    centile              centile    centile    ees
U.S. Total              24.14       34.57   50.60       82.83     133.57      50,200     50,200   105,243    172,214    277,726     170,820
Management
occupations             24.14       34.57   50.60       82.83     133.57      50,200     50,200   105,243    172,214    277,726         17,014

Chief executives        29.97       45.94   69.55     113.84      183.59      62,287     62,287   144,665    236,722    381,756            834
General and
operations
managers                24.44       35.48   54.31       88.90     143.37      50,840     50,840   112,974    184,865    298,128           4,868

Advertising and
promotions
managers                20.73       30.18   44.70       66.50     107.24      43,126     43,126    92,975    138,331    223,084           3,473
Marketing
managers                24.36       35.82   51.34       68.80     110.95      50,664     50,664   106,780    143,082    230,745           1,263

Sales managers          26.80       36.75   54.31       88.89     143.36      55,741     55,741   112,956    184,834    298,078           1,337

Public relations
managers                22.61       32.11   45.73       74.86     120.72      47,025     47,025    95,125    155,657    251,025           2,040
Business and
financial
operations
occupations             14.94       19.15   25.39       34.32       47.14     31,078     31,078    52,809     71,392     98,047           9,102

Purchasing
agents, except
wholesale, retail       14.88       17.65   23.13       30.49       38.73     30,953     30,953    48,096     63,406     80,548           1,681
Business
operations
specialists, all
other                   14.53       19.06   25.66       35.51       52.66     30,222     30,222    53,379     73,843    109,547           2,090
Accountants and
auditors                16.22       19.98   24.98       32.70       42.47     33,719     33,719    51,944     68,008     88,318           2,654
Computer and
mathematical
science
occupations             15.55       20.38   28.07       36.58       45.81     32,348     32,348    58,395     76,092     95,307           5,293
Computer
programmers             16.50       21.02   28.35       37.13       46.94     34,311     34,311    58,957     77,213     97,622           1,290




© 2011 Barnes Reports: U.S. Advertising Agencies Industry-Jobs Wages
                                Advertising Agencies Industry
                                       (NAICS 54181)

                   Percentiles of Job Titles - Hourly & Annual Wages
                                    Summary Table

                               2011 Hourly Wage ($)                                   2011 Annual Wage ($)                      Total
Area Name 10 per- 25 per- Median 75 per- 90 per- 10 per- 25 per- Median 75 per- 90 per- Employ-
                   centile     centile             centile     centile     centile    centile             centile    centile    ees
Life, physical,
and social
science
occupations            14.42       19.09   26.10       35.33       45.60     29,981     29,981   54,287     73,494     94,851           3,029

Market research
analysts               14.75       19.57   26.71       36.25       46.75     30,683     30,683   55,548     75,410     97,268           2,979
Arts, design,
entertainment,
sports, and
media                  12.85       17.37   24.66       37.10       53.05     26,722     26,722   51,286     77,174    110,361         38,201
Art directors          19.40       25.65   34.57       48.12       70.23     40,345     40,345   71,906    100,096    146,097          3,697
Multi-media
artists and
animators              13.35       17.56   24.47       31.86       41.34     27,773     27,773   50,900     66,267     85,990           1,433
Graphic
designers              12.59       16.07   20.44       27.63       36.66     26,173     26,173   42,507     57,463     76,267           9,060

Merchandise
displayers and
window trimmers         9.47       11.08   12.97       15.87       19.31     19,699     19,699   26,975     32,991     40,170           2,341
Producers and
directors              19.43       27.08   42.63       65.56     105.72      40,415     40,415   88,674    136,350    219,890           1,866

Public relations
specialists            14.35       17.55   24.86       35.81       50.49     29,839     29,839   51,696     74,477    104,997         13,414
Editors              
								
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