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					                                                                            The Tablet Market
                                           Key Implications for Businesses & Consumers
                                                                                                    Prepared by:
                                                                                       TigerSpike Innovation Lab

                                                                                                          Date:
                                                                                                   th
                                                                                               25 November 2010




                                                                                                                          1

28 Richards Ave, Sydney, 2010, Australia      18 Buckingham Gate, London, SW1E 6LB   448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                      Phone: +44 (0)20 7148 6600                   Phone: +1 646 330 4636
          www.tigerspike.com                            www.tigerspike.com                          www.tigerspike.com
       TABLE OF CONTENTS

       1.0 EXECUTIVE SUMMARY ................................................................................................................................................... 3
       2.0 INTRODUCTION .............................................................................................................................................................. 4
          2.1 Success of the iPad ..................................................................................................................................................... 4
          2.2 Future Competition .................................................................................................................................................... 4
       3.0 IPAD AND NOW ANDROID.............................................................................................................................................. 5
          3.1 The Android Tablet Wave ........................................................................................................................................... 6
       4.0 FUTURE COMPETITION................................................................................................................................................... 7
          4.1 BlackBerry PlayBook ................................................................................................................................................... 7
          4.1a PlayBook Overview ................................................................................................................................................... 8
          4.2 MeeGo ........................................................................................................................................................................ 9
       5.0 SUMMARY OF OPERATING SYSTEMS ........................................................................................................................... 10
       6.0 FINAL COMMENTS........................................................................................................................................................ 11
       7.0 LINKS OF INTEREST ....................................................................................................................................................... 12




       Personal Media is the direct delivery of media that consumers want and can use daily. Through tablets, Personal Media
       creates a close link between companies and their customers.


       This paper looks closely at current tablets and some of the tablets due to be released in the next few months. As a
       business or private consumer, it is time to get updated on tablets and the big role they will play soon in our daily lives.




                                                                                                                                                                                       2

28 Richards Ave, Sydney, 2010, Australia                                18 Buckingham Gate, London, SW1E 6LB                               448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                                                Phone: +44 (0)20 7148 6600                                               Phone: +1 646 330 4636
          www.tigerspike.com                                                      www.tigerspike.com                                                      www.tigerspike.com
       1.0 Executive Summary


       2010 has seen the digital media landscape change beyond recognition. Consumer behaviour is evolving to
       accommodate the introduction of a range of mobile electronic devices. These devices – smartphones and now tablets –
       put the equivalent amount of computing power into the pocket or purse of a consumer that would, only two or three
       years ago, have been found in a large black box in the office, plugged into a television-sized screen.

       The rapid rate of consumer uptake of this newly miniaturised technology has caught many brands and business by
       surprise. You only need to look at the sheer number of media publishers and brands producing apps for the Apple iPad
       (and the real-world marketing campaigns around these apps) to see where the future lies.

       It’s not just media publishers who are scrambling to the market with their content offerings – many device
       manufacturers also underestimated the impact the iPad would have on consumer behaviour – and are also scrambling
       to bring rival tablet devices to the market.

       Since the iPad launch, TigerSpike have seen a steady increase in business for iPad apps and have developed iPad apps
       for Telegraph Media Group, News International, AOL and The Economist.

       No-one can predict the future, but what we do know is that, in a similar way to how Apple revolutionised the
       smartphone market with their iPhone in 2007, Apple have done again to the tablet market in 2010 with their iPad.

       2011 will see the tablet market expand at an ever increasing rate, as new devices from almost every major electronics
       manufacturer begin to hit the market. These devices will bring with them a number of new operating systems for
       consumers, developers and content publishers to choose from.

       Google’s Android has made a huge dent in Apple’s smartphone market share this year, and the same operating system
       has the potential to do the same to Apples share of the tablet market in 2011. Q2 will see BlackBerry’s RIM launch their
       tablet offering, the PlayBook, which, with its secure and trusted enterprise user base, looks to be a key challenger to
       both Apple and Android.

       The last interesting operating system to watch out for is the open source MeeGo. The jury is still out on whether this
       will see widespread adoption with consumers, but with the backing of industry stalwarts Intel and Nokia, MeeGo
       certainly has the commercial and technological backing required to be a success.

       TigerSpike have produced this whitepaper in an attempt to bring businesses and consumers up-to-speed in the fast
       moving tablet market. The key observation of 2010, which has changed the game for everyone involved, is that it’s
       now the consumer who is the main driver of the adoption of new technology, and not the content publisher or
       device manufacturer.




                                                                                                                                   3

28 Richards Ave, Sydney, 2010, Australia          18 Buckingham Gate, London, SW1E 6LB        448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                          Phone: +44 (0)20 7148 6600                        Phone: +1 646 330 4636
          www.tigerspike.com                                www.tigerspike.com                               www.tigerspike.com
       2.0 Introduction
       Tablets will soon be common place in every home, office and morning bus ride. The Financial Times recently
       announced they are buying iPads for their 1800 employees. It is estimated that 40 million iPads will be sold by 2011.

       Rupert Murdoch, head of media giant News Corp. and Steve Jobs, the chief executive of Apple are about to unveil a
       digital newspaper named “The Daily”. It will be an exclusive tablet-only newspaper costing only 99 cents per week with
       no printing or distribution costs. Rupert Murdoch decided to create the newspaper after reading a research report that
       stated tablet users spend much longer accessing content on tablets then they would on the web for example. Tablets
       are commonly left on the sofa and accessed in the evenings for extended periods of time. This is in accordance with our
       own research undertaken by TigerSpike’s Innovation Lab.

       2.1 Success of the iPad
       In 2010 Apple launched the iPad. The much hyped device achieved impressive sales from day one, selling over 1 million
       units in the first month compared to iPhones half a million sales in the same period. Six months later, this growth
       shows no signs of slowing. In fact, a recent report from tech analysis firm Gartner estimates that Apple will shift 55
       million iPads in 2011.

       Steve Jobs stated that the iPad was an entirely new genre of device – fitting somewhere between the laptop and the
       mobile phone. The last six months has seen the tablet market expand at a rate that few have anticipated. Netbook
       manufacturers have reported a 25% global decline in sales – which is partly due to the success of the iPad.

       The iPad triggered massive development of applications designed specifically for tablets. TigerSpike for example has
       developed iPad applications for The Economist, News International, AOL and the Telegraph Media Group.

       2.1 The Rise of Android

       In the smartphone market, the last 12 months has seen the rapid growth of
       Google’s Android operating system. One Gartner report states that Android’s
       share of the smartphone market has risen from 3.5% 12 months ago, to 25%
       today. TigerSpike predicts that the next 6 months will see an influx of Android
       powered tablet devices coming to the market, from a wider range of
       manufacturers as we’ve already witnessed to date.

       In November 2010, Samsung launched their entry into the tablet market with an
       Android powered tablet device, the Galaxy Tab. Android is expected to be a
       popular choice for device manufacturers – there are already over 20 Android
       tablet devices coming onto the market for consumers to choose from, with
       screen sizes ranging between 5” and 13”, all of which are expected to be in
       stores before Christmas.

       2.2 Future Competition
       Whilst Google’s Android and Apple’s iOS are the two most widely adopted tablet operating systems at the time of this
       white paper, the next six months will bring two additional key players into the market. RIM’s PlayBook is the first tablet
       offering from the makers of BlackBerry smartphones – and with its impressive hardware specs and support for Adobe
       Air – is expected to sell well. Following this, TigerSpike expect to see the first tablets running Nokia/ Intel’s MeeGo
       operating system, which will likely debut before the end of 2012 – on hardware yet to be announced.




                                                                                                                                    4

28 Richards Ave, Sydney, 2010, Australia           18 Buckingham Gate, London, SW1E 6LB        448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                           Phone: +44 (0)20 7148 6600                        Phone: +1 646 330 4636
          www.tigerspike.com                                 www.tigerspike.com                               www.tigerspike.com
       3.0 iPad and now Android
       The iPad was the first major tablet to be released and has proved an explosively popular device currently holding
       almost the whole tablet market. But the tablet market is about to diversify with a wave of new Android powered
       tablets. This operating system will be featured on a range of tablets from many different manufacturers. Sharp Corp.
       for example, is shutting down their laptop development to completely focus on building Android-based tablets.

       Table 1
             iPad                                         Android Tablet
             iPad is a "one size fits all" device         Multiple Android tablets will be available to suit specific needs
                                                          of customers
               Closed-Source code                         Open-Source code
               Uses the standard Apple cable              HDMI and USB output
               Right now have the best high quality       Applications are average quality, but will have high quality
               mobile applications                        applications in the near future
               Is developed on Mac OS                     Can be developed on Windows XP, Vista, Linux and Mac OS
               Applications for iPad are written in       Applications for Android are written in Java which is a common
               Objective-C code                           programming language
               Apple controls what applications are       Anyone can develop and launch an App
               allowed on the App Store
               Application approval process of 1 – 2      Android apps can be put up on Android Market instantly
               weeks
               iOS is only available on Apple devices     Android is license and operator independent


       There are some key conclusions that can be drawn from Table 1. The iPad is a high-end device that is sure to maintain a
       large user base. Android tablets will reach a massive market share due to its wide choice of devices and lenient view on
       applications. In the Smartphone market, Apple has hovered around 28 % of the total market share all year, while the
       Android OS has climbed from 8% to 19% in the same period. As Android swallows more of the market share, more
       users will be accessing the Android operating system, which in turn, results in more companies and developers paying
       more attention to it and making it more attractive. Soon both Android and Apple will have a wide array of quality
       software applications.

       Tablets all have strengths and weaknesses such as cost, size, technical capability and so on. With Android, customers
       are given a choice of choosing a tablet that best suits their needs. Although the iPad is a great “one-size-fits-all” device,
       many customers might still choose an Android device that is better suited for their particular needs.

       However, the wide range of Android devices available results in a highly fragmented tablet market. With varying device
       capabilities, screen sizes and screen densities, there are a number of challenges developing applications that are
       optimised cross-device.

       TigerSpike’s approach to this problem is customising applications for a range of popular devices and groups of simular
       devices. Our extensive experience and insight customising mobile websites for the wider handset market allows us to
       do the same for tablets.

       The current 2.2 version of Android “Froyo” is not optimised for tablets with screens larger than five inches. The new
       update 2.3 (or 3.0 TBC) called “Gingerbread” will contain changes that will optimise the Android OS for tablet-sized
       displays. The Gingerbread update release will trigger a massive wave of Android tablets hitting the market at around
       the same time.




                                                                                                                                       5

28 Richards Ave, Sydney, 2010, Australia            18 Buckingham Gate, London, SW1E 6LB          448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                            Phone: +44 (0)20 7148 6600                          Phone: +1 646 330 4636
          www.tigerspike.com                                  www.tigerspike.com                                 www.tigerspike.com
       3.1 The Android Tablet Wave
       The Android tablet wave will consist of more than twenty tablets hitting the market at around the same time due to
       the release of the Gingerbread and Honeycomb updates. Below are some examples of Android tablets due to be
       released with the 2.3 or 3.0 Gingerbread update. These tablets were picked as examples because they demonstrate the
       wide range of specifications available on Android powered tablets.

       Table 2
       Tablet                              Picture                                     Description

       The Asus Tablet                                                                        Two 7 inch models, Two
                                                                                               10 inch models and a 12
                                                                                               inch model

                                                                                              Starting Price $399 with
                                                                                               the largest costing $1000

       Archos 7                                                                               7-inch (800×400) display

                                                                                              8GB of internal storage

                                                                                              Cortex A8 processor

                                                                                              Prize $199.99

       ICD Ultra                                                                              7-inch resistive screen

                                                                                              4GB of flash storage

                                                                                              512MB RAM

                                                                                              Price $249

       Samsung Galaxy Tab P1000                                                                Available with 7 or 10
                                                                                               inch AMOLED display

                                                                                              16GB of internal storage

                                                                                              1 GHz A8 processor

                                                                                              Prize $599.99.




                                                                                                                                      6

28 Richards Ave, Sydney, 2010, Australia        18 Buckingham Gate, London, SW1E 6LB             448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                        Phone: +44 (0)20 7148 6600                             Phone: +1 646 330 4636
          www.tigerspike.com                              www.tigerspike.com                                    www.tigerspike.com
       4.0 Future Competition

       The Blackberry PlayBook and MeeGo WeTab are two of the upcoming devices that are likely to give iPad and Android
       tablets a run for their money. The biggest market share will be held by Android and iOS, but operating systems like
       Blackberry Tablet OS can be very attractive for certain niches – for example the corporate world.

       Both the PlayBook and the MeeGo WeTab are powerful devices with lots of features such as cameras, Adobe Air
       support and Flash support.

       4.1 BlackBerry PlayBook




       Drawing on its success in the Smartphone market, Research In Motion (RIM) has decided to develop a tablet with its
       own operating system – QNX Neutrino OS (which will be known as the BlackBerry Tablet OS). The BlackBerry PlayBook
       tablet has been forecasted to enjoy huge success, and it is clear the PlayBook will come with a number of advantages.

       The BlackBerry PlayBook is set to be an immediate success in the short term for two reasons. The first is that a
       nationwide network will serve all RIM users from day one and all existing smartphone users can easily synchronise their
       phones with the device. The second is that analysts agree that RIM's close and trusted relationship with corporate
       clients could help RIM establish a comfortable niche in the tablet market despite Apple's early lead. The PlayBook is
       sure to be a very useful device and will be great for both businesses and consumers alike. TigerSpike is backing the
       PlayBook and will be doing application development for PlayBook in the near future.

       Table 3
             iPad                                         Blackberry PlayBook
             iPad is a "one size fits all" device         Is a small mobile tablet designed to be very useful wth
                                                          multitasking, camera and flash support.
               Closed-Source code                         Closed-Source code
               Uses the standard Apple cable              Uses micro-USB and micro-HDMI
               Right now have the best high quality       Currently small number of applications. The PlayBook will likely
               mobile applications                        create a larger focus on Blackberry by developers.
               Is developed on Mac OS                     Can be developed on Windows XP, Vista, Linux and Mac OS
               Applications for iPad are written in       Applications for PlayBook are written in Adobe Air and Java
               Objective-C code                           which is a common programming language
               Apple controls what applications are       Blackberry controls what apps are allowed on their app store
               allowed on the App Store
               Application approval process of 1 – 2      Application approval process of about 1 month
               weeks
               iOS is only available on Apple devices     Blackberry Tablet OS is only available on the PlayBook


                                                                                                                                     7

28 Richards Ave, Sydney, 2010, Australia            18 Buckingham Gate, London, SW1E 6LB        448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                            Phone: +44 (0)20 7148 6600                        Phone: +1 646 330 4636
          www.tigerspike.com                                  www.tigerspike.com                               www.tigerspike.com
       In the longer term, the success of BlackBerry’s PlayBook in comparison to other tablets is unclear. Certainly it offers a
       number of features which the iPad and other Android Tablet’s do not – such as Flash support, a dual core processor
       and two cameras. However, its success may depend on a number of factors which are not yet known; the price, the
       reliability of the operating system, the user experience and how well this device is marketed.

       4.1a PlayBook Overview

       The PlayBook will be a very fast and powerful device. With a 1 GHz core-Duo processor it is the fastest tablet to date.
       Adobe Air compatibility will allow for very rich and impressive applications to be developed for the PlayBook.

       Speed                                          Full computing power in a tablet format
                                                      1 GHz dual-core processor
                                                      1 GB RAM
                                                      Symmetric multi-processing
       Enhanced Web Browsing                          Full Adobe® Flash® 10.1 enabled
                                                      Built-in support for HTML 5
                                                      Optimised for games, music, graphics and videos
       Smartphone synchronisation             Pair BlackBerry PlayBook with a BlackBerry smartphone via secure
                                              Bluetooth connection for full access to:
                                                      Push technology
                                                      Email, calendar, BBM™, tasks, documents and more
                                                      BlackBerry security and data efficiency
       Video conferencing                             HD display
                                                      Rich stereo sound
                                                      Dual HD video camera
       Media functionality                            3 MP high definition forward-facing camera
                                                      5 MP high definition rear-facing camera
                                                      Codec support for superior media playback, creation and video
                                                       calling
                                                      1080p HD video; H.264, MPEG4, WMV HDMI video output
                                                      Micro USB and Micro HDM
       Portability                                    7" LCD display, 1024 x 600 screen resolution
                                                      5.1" x 7.6" x 0.4" (130mm x 194mm x 10mm)
                                                      0.9 lbs (400g)
                                                      Built-in Micro USB connector
                                                      Multi-touch capacitive screen
                                                      Wi-Fi® 802.11 a/b/g/n
       App store                                      BlackBerry Tablet OS SDK allows developers to create Adobe
                                                       AIR applications. Adobe AIR allows you to create rich, powerful
                                                       applications like never before.




                                                                                                                                      8

28 Richards Ave, Sydney, 2010, Australia           18 Buckingham Gate, London, SW1E 6LB          448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                           Phone: +44 (0)20 7148 6600                          Phone: +1 646 330 4636
          www.tigerspike.com                                 www.tigerspike.com                                 www.tigerspike.com
       4.2 MeeGo




       A third operating system which will enter the tablet market is the Meego platform which has been created from the
       merging of Intel’s Moblin and Nokia’s Maemo, and is hosted by the Linux Foundation. Whilst MeeGo can work on a
       number of devices, it is within the mobile and tablet markets where its biggest impacts may be seen.

       Credibility has been given to the MeeGo platform from support by big names in technology such as Nokia, Linux and
       Intel. It is clear that the MeeGo platform will differentiate itself from other tablet devices. A notable advantage is that
       MeeGo adopts a true Linux environment as opposed to Linux Kernel and this is an environment which users and
       developers are accustomed too. This means that MeeGo can potentially take advantage of a strong range of Linux
       capabilities which will make it a powerful operating system. The Meego platform is built to be as open as possible with
       tablets having the ability to support Adobe Air, Linux and Android Apps. Governed by the Linux Foundation and not by
       the needs of a specific business, MeeGo looks set be an incredibly open platform for developers.

       And it is true that a number of developers would feel comfortable developing on a MeeGo platform. Since the cross-
       platform QT is used as its development platform, MeeGo provides a diverse set of development tools which are not
       limited to Java, Objective C or any other language. Anyone who is developing for Linux is a possible developer for the
       MeeGo platform.

       Table 4
             iPad                                           MeeGO
             iPad is a standard optimised size              MeeGo tablets can be adapted to a range of devices with
                                                            different capabilities
               Closed-Source code                           Open-Source code
               Uses the standard Apple cable                Depends on device
               Right now have the best high quality         MeeGo can run application meant for other platforms such as
               mobile applications                          Android, Adobe Air and Linux.
               Is developed on Mac OS                       Can be developed on Windows XP, Vista, Linux and Mac OS
               Applications for iPad are written in         MeeGo provides a diverse set of development tools. So you
               Objective-C code                             aren't limited to Java or Objective C or any other language.
               Apple controls what applications are         Nokia QT rumoured for future Nokia devices. So far only one
               allowed on the App Store                     MeeGo tablet exists: the WeTab. Apps can be downloaded from
                                                            the WeTab store developed by 4tiitoo.
               Application approval process of 1 – 2        Depends of type of Application
               weeks
               iOS is only available on Apple devices       MeeGo is license and operator independent



                                                                                                                                     9

28 Richards Ave, Sydney, 2010, Australia              18 Buckingham Gate, London, SW1E 6LB      448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                              Phone: +44 (0)20 7148 6600                      Phone: +1 646 330 4636
          www.tigerspike.com                                    www.tigerspike.com                             www.tigerspike.com
       TigerSpike do not yet know if we will be backing the WeTab. Whilst the MeeGo platform theoretically offers a number
       of advantages, it is unclear how successful this platform will be. The WeTab (the first Meego Tablet) was hailed as the
       greatest competitor to the iPad when it was released in Germany. However, the WeTab was launched with many
       features missing and its reception has been mixed. Only time will tell how popular the MeeGo platform will be.
       Certainly it has a long way to go before it can realistically rival the iPad.

       5.0 Summary of Operating Systems
       Table 5
                                                        iOS            Android             Blackberry                  MeeGo
                                                                                           PlayBook
                  Tablet Market Share                   95%             2.3 %                  N/A                        N/A


                  Screen Sizes                       9.7 inches     5 – 13 inches            7 inches                11.6 inches




                  First Device Launch Date           28/05/10         01/11/10             Not Known                 Not Known


                  Flash Support
                                                                                                                    
                  Adobe Air Support
                                                                                                                    
                  App Store                          Apple App      Android            Blackberry App                Not Known
                                                       Store        Market                 World

                  Developers interested in              84 %             62 %                 16 %                        7%
                  making apps

                  Total Devices Sold                  About 8          Unclear             Not released             Not released
                                                      million

                  Manufacturer Support                 Apple            Five                   RIM                      WePad
                                                                     examples:
                                                                     Acer, Asus,
                                                                    LG, HTC, and
                                                                      Motorola


       Conclusions & Implications
                 PlayBook has a 7 inch screen which is a controversial screen size because it is uncomfortably close to a mobile
                  handset and not practical as a replacement for a laptop.

                 iPad, unlike the other tablets, does not fully support Flash or Adobe AIR – however some code can be reused
                  from Action Script 3 to deliver native iOS applications. Adobe Flash and Adobe AIR however, can be utilised to
                  work in and across Android tablets, the Blackberry PlayBook and MeeGo.




                                                                                                                                            10

28 Richards Ave, Sydney, 2010, Australia            18 Buckingham Gate, London, SW1E 6LB                448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                            Phone: +44 (0)20 7148 6600                                Phone: +1 646 330 4636
          www.tigerspike.com                                  www.tigerspike.com                                       www.tigerspike.com
       6.0 Final Comments

       iPad
       For Consumers
       The iPad is a very sleek and attractive device with a practical size putting it halfway between a mobile phone and a
       laptop. As an iPad user you know you will always have access to all the best content out there because Apple is sure to
       be involved. The new digital newspaper “The Daily” for example will first be released on iPad.

       For Businesses
       Apple has put a strong emphasis on giving the iPhone and iPad a high level of security. This security allows for safe web
       access and safe storage of sensitive information. If you require more information on this you can refer to TigerSpikes’s
       one pager “iOS Security”. Another feature of Apple’s iOS is the Enterprise program. This allows for a private market for
       your company to develop applications for internal use that only can be accessed and installed by your employees.

       Android
       For Consumers
       Around 20 new tablets powered by Google’s operating system ‘Android’ will be available for Christmas shopping this
       year. Consumers can pick from a wide variety of tablets that match their needs. One of the great benefits of Android is
       that there will be a number of low-cost Android tablets available to consumers. The race to build Android applications
       for tablet devices is on, with a number of applications already in the marketplace and with many more in the wings.

       For Businesses
       Mobile applications developed by businesses can reach a large audience if present on Android. These applications will
       need to function on a large number of devices to maximise the audience reach. The fragmentation of the Android
       market is tackled by TigerSpike with learning’s from designing for the mobile web, fragmented by the handset market.
       TigerSpike believes there is a potential virus threat for Android. Due to this we do not suggest Android to be used in a
       corporate environment.

       Blackberry PlayBook
       For Consumers
       The Blackberry PlayBook is going to be one of the fastest tablet available and with its 1 GHz core-Duo processor. With
       Adobe Air support it will be able to run very impressive applications. One of the early hurdles the PlayBook faces is the
       small application market. Current research shows that 16 % of developers aim to develop PlayBook applications.

       For Businesses
       The Blackberry PlayBook will likely become the ultimate business tablet with its range of powerful features. One of its
       bigger strengths is the high level of security it provides. This will allow businesses to safely store, send and receive
       sensitive information using the PlayBook. This tablet is also built to integrate with a variety of other business systems
       such as email, mobile handsets and servers.

       MeeGo
       For Consumers
       MeeGo will allow consumers to benefit from its completely open source nature. This will result in a great range of
       applications and software at low prices. However, MeeGo is currently largely unproven and a lack of immediate
       consumer engagement with this platform may not see consumers realise the platform’s true potential.

       For Businesses
       In the long term MeeGo could prove to be popular with consumers looking to benefit from its range of potential
       capabilities and possibilities. And if MeeGo does prove popular with consumers, businesses should look to caputure
       this audiences by developing on the MeeGo platform. If MeeGo is successful more devices will utilise this platform.



                                                                                                                                   11

28 Richards Ave, Sydney, 2010, Australia           18 Buckingham Gate, London, SW1E 6LB        448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                           Phone: +44 (0)20 7148 6600                        Phone: +1 646 330 4636
          www.tigerspike.com                                 www.tigerspike.com                               www.tigerspike.com
       7.0 Links of Interest

       Introduction to the Samsung Galaxy Tab by CNET:
       http://www.youtube.com/watch?v=0pyrzWDjnRA

       The official Android tablet Forum:
       http://www.androidtablets.net/

       Good review of the top nine soon to be released tablets:
       http://mashable.com/2010/01/27/9-upcoming-tablet-alternatives-to-the-apple-ipad/

       Article on the rumoured Google Android Tablet which could pose some serious competition to the iPad:
       http://www.pcworld.com/article/194036/the_google_android_tablet_coming_soon.html




                                                                                                                              12

28 Richards Ave, Sydney, 2010, Australia        18 Buckingham Gate, London, SW1E 6LB      448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                        Phone: +44 (0)20 7148 6600                      Phone: +1 646 330 4636
          www.tigerspike.com                              www.tigerspike.com                             www.tigerspike.com
       About TigerSpike – the Personal Media company

       TigerSpike builds closer relationships through technology.

       We deliver our Personal Media solutions globally through our hub offices in Sydney, London and New York. Since 2003
       we have been delivering the personal media strategy, design and multi-platform development for a wealth of brands
       in the media, telco, retail, not for profit and FMCG sectors including The Economist, Vodafone, Pepsi, Diageo, Time Out,
       Telstra, News International and World Wildlife Fund.



       What is Personal Media?

       Personal Media encompasses the growing range of personal devices from mobile phones to tablets like the Apple
       iPad, portable and home gaming consoles, eBook readers like the Kindle and Nook and now even TV’s have apps.
       Content delivered on these devices has to be treated very differently – from simple text messaging right up to complex
       applications.

       Personal Media technology can be used to increase sales, enhance brand identity, improve consumer experiences,
       deepen engagement and reduce costs for both consumer and employee audiences.



       Why is Personal Media important?

       Personal Media has created both new opportunities and challenges for a broad range of companies. Publishers, media
       companies and application developers are eager to know whether they should optimise their content for particular
       devices. Brands and advertisers want to understand how these devices might eventually fit into their overall
       marketing plans. Carriers want to know how to evolve their business models for a data driven multi-device connected
       world. And device manufacturers need to understand how consumers are using connected devices (inside and outside
       of the home) so they can improve their products, fine-tune their marketing and win the battle for market share.


       For further information or to arrange a meeting to understand how personal media can add value to your business,
       please contact us on +44(0)20 7148 6600 or email: josh.heyneke@tigerspike.com or take a look at
       www.tigerspike.com




                                                                                                                                  13

28 Richards Ave, Sydney, 2010, Australia          18 Buckingham Gate, London, SW1E 6LB        448 W 16th Street, 5th Fl, Suite 8, New York, 10011
       Phone: +61 (0)9361 5132                          Phone: +44 (0)20 7148 6600                        Phone: +1 646 330 4636
          www.tigerspike.com                                www.tigerspike.com                               www.tigerspike.com

				
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Tags: MeeGo
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posted:5/26/2011
language:English
pages:13
Description: MeeGo Nokia and Intel announced a free mobile phone operating system, the operating system in smart phones, laptop computers and television and other electronic devices running, and help to achieve seamless integration of these devices. Linux-based platform known as MeeGo, integration of Nokia's Maemo, and Intel's Moblin platform.