Woody Breen is a richly experienced Business and Marketing Manager. He is an effective delegator. Woody prefers a hands-on approach to business including budgeting, purchasing/procurement, distribution/logistics, and supplier bids. He is strong in planning, management and analysis. Woody has a passion for community involvement and values good integrity.
WOODY BREEN Matthews, NC 28104 704-519-5397 email@example.com CAREER SUMMARY Richly experienced Business and Marketing Manager. Effective delegator. Prefers hands-on approach to business including budgeting, purchasing/procurement, distribution/logistics, and supplier bids. Strong in planning, management and analysis. Has passion for community involvement and values good integrity. EDUCATION Appalachian State University B.S. Communications/Broadcasting, Public Relations TECHNICAL SKILLS MS Office, including Advanced Excel Retek Information Systems (RMS 9.0) Valassis Crossbow WORK EXPERIENCE Family Dollar Stores, Inc., Matthews, NC 1998 – 2011 Media Manager (2000 – March 2011; available due to reduction in force) Maintained and managed $65M budget tracking for departmental expenditures for entire store chain. Ordered and coordinated allocation of in-store print advertising and marketing signage kits, including special versioning requiring specialized shipping requirements. Managed production and media schedule for all print ads, improving cross-functional communication and competitive pricing. Managed monthly circular tests, increasing advertising effectiveness with consumer response. Noted for working with Procurement on supplier bids and quotes (keeping expenses in line.) $1.6M in savings realized. Directed agency regarding media buys for 6,800 stores (monitored/controlled costs). Senior Media Buyer (1998 – 2000) Executed print media buys for grand openings. Researched, analyzed and proposed advertising options for new, expanding or relocating stores. Maintained advertising database. Coordinated radio buys with ad agency for grand openings. Created ad bulletins in Retek system. Evaluated and adjusted existing advertising (managed budget with effective venues). Efficiently controlled total advertising efforts/costs for fast-growing chain of 2,700 stores. Pick’n Pay February 1998 – October 1998 Senior Media Buyer Woody Breen Page 2 Family Dollar Stores December 1996 – February 1998 Media Buyer Researched media options for advertising. Made detailed, strategic plans for quantity and location of advertising. Assisted Media Manager. Creative Sports 1996 Freelance Tape Operator One of Tape Operators for Big 8 Conference Basketball, Charlotte Hornets shows, and NASCAR Today. Included operation of tape machines during pre-production as well as live broadcast for these shows. WCNC-TV, Charlotte, NC 1990 – 1996 Tape Coordinator/Editor (1994 – 1996) Tape playback for early evening newscasts. Coordinated daily local programs and satellite feeds. Filled in when needed for “Chyron” character generator operator, “Leitch” stillstore operator, and floor director, for newscasts. Wrote and produced promos. Edited video tags and billboards. Programming Coordinator (1990 – 1994) Coordinated daily local programs, coordinated satellite feeds, assisted in various production functions with newscasts and station-produced shows. Advanced in company from camera operator to floor director/stillstore operator to programming coordinator. Learned use of production equipment, resulting in skills in editing, Chyron character generation, audio, floor directing. Using WCNC-TV’s production facilities and personnel, directed the production of a video presentation for a fundraising campaign for church building expansion. NBC News Channel 1993 – 1994 Freelance Production Assistant (worked this job at same time as above position) Operated Chyron character generator for live, international Spanish news broadcasts. Expanded skills to run audio board during newscasts. COMMUNITY INVOLVEMENT Write scripts for, act in, and direct children’s productions/church
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