Marketing Business Development Manager in Charlotte NC Resume Woody Breen by WoodyBreen


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									                                       WOODY BREEN

                                     Matthews, NC 28104

                                    CAREER SUMMARY
Richly experienced Business and Marketing Manager. Effective delegator. Prefers hands-on
approach to business including budgeting, purchasing/procurement, distribution/logistics, and
supplier bids. Strong in planning, management and analysis. Has passion for community
involvement and values good integrity.

Appalachian State University         B.S. Communications/Broadcasting, Public Relations

                                 TECHNICAL SKILLS
MS Office, including Advanced Excel        Retek Information Systems (RMS 9.0)
Valassis Crossbow

                                      WORK EXPERIENCE
Family Dollar Stores, Inc., Matthews, NC                                          1998 – 2011
Media Manager                            (2000 – March 2011; available due to reduction in force)
Maintained and managed $65M budget tracking for departmental expenditures for entire store
chain. Ordered and coordinated allocation of in-store print advertising and marketing signage
kits, including special versioning requiring specialized shipping requirements. Managed
production and media schedule for all print ads, improving cross-functional communication and
competitive pricing. Managed monthly circular tests, increasing advertising effectiveness with
consumer response.
     Noted for working with Procurement on supplier bids and quotes (keeping expenses in
         line.) $1.6M in savings realized.
     Directed agency regarding media buys for 6,800 stores (monitored/controlled costs).

Senior Media Buyer                                                                  (1998 – 2000)
Executed print media buys for grand openings. Researched, analyzed and proposed advertising
options for new, expanding or relocating stores. Maintained advertising database. Coordinated
radio buys with ad agency for grand openings. Created ad bulletins in Retek system.
     Evaluated and adjusted existing advertising (managed budget with effective venues).
     Efficiently controlled total advertising efforts/costs for fast-growing chain of 2,700

Pick’n Pay                                                        February 1998 – October 1998
Senior Media Buyer
Woody Breen                                                                              Page 2

Family Dollar Stores                                           December 1996 – February 1998
Media Buyer
Researched media options for advertising. Made detailed, strategic plans for quantity and
location of advertising. Assisted Media Manager.

Creative Sports                                                                     1996
Freelance Tape Operator
One of Tape Operators for Big 8 Conference Basketball, Charlotte Hornets shows, and
NASCAR Today. Included operation of tape machines during pre-production as well as live
broadcast for these shows.

WCNC-TV, Charlotte, NC                                                           1990 – 1996
    Tape Coordinator/Editor                                                      (1994 – 1996)
    Tape playback for early evening newscasts. Coordinated daily local programs and
    satellite feeds. Filled in when needed for “Chyron” character generator operator,
    “Leitch” stillstore operator, and floor director, for newscasts. Wrote and produced
    promos. Edited video tags and billboards.

       Programming Coordinator                                                      (1990 – 1994)
       Coordinated daily local programs, coordinated satellite feeds, assisted in various
       production functions with newscasts and station-produced shows. Advanced in company
       from camera operator to floor director/stillstore operator to programming coordinator.
       Learned use of production equipment, resulting in skills in editing, Chyron character
       generation, audio, floor directing.
           Using WCNC-TV’s production facilities and personnel, directed the production of
              a video presentation for a fundraising campaign for church building expansion.

NBC News Channel                                                                 1993 – 1994
Freelance Production Assistant (worked this job at same time as above position)
Operated Chyron character generator for live, international Spanish news broadcasts. Expanded
skills to run audio board during newscasts.

                                 COMMUNITY INVOLVEMENT
Write scripts for, act in, and direct children’s productions/church

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