MIVA Extends U.K. Pay-Per-Click Agreement with EMAP Automotive New agreement adds further volume to MIVA's automotive Pay-Per-Click network in the U.K. LONDON – April 18, 2007. MIVA Media, a leading digital advertising network and a division of MIVA, Inc. (NASDAQ: MIVA), has today announced the signing of an exclusive Pay-Per-Click agreement in the U.K. with EMAP Automotive websites Car (www.carmagazine.co.uk) and Max Power (www.maxpower.co.uk). The two sites currently generate over eight million page impressions a month . The new agreement forms an extension to MIVA's existing partnership with EMAP Automotive; MIVA has been delivering content driven Pay-Per-Click Ads across the publisher's Parker's website (www.parkers.co.uk) since June 2006 after winning the business from Yahoo! Search Marketing following a competitive pitch. Under the terms of the extended agreement MIVA will now be displaying both search and content driven Pay-Per-Click Ads across the Max Power and Car websites. Two content driven Pay-Per-Click Ads will be displayed across every page of the sites with Ads targeted according to the demographic profile of the site users. Implementations will be designed by MIVA to compliment the style of the individual sites. Both Max Power and Car will also be displaying MIVA's recently launched InLine Ads. With MIVA InLine, keywords within site content are hyperlinked and when users mouse over these keywords a floating Pay-Per-Click Ad appears. InLine Ads will be appearing on content rich pages throughout the two websites. MIVA's InLine Ads will also be implemented across the Parker's website alongside the existing content driven Pay-Per-Click Ads that formed the basis of the original agreement signed in 2006. Unlike Max Power and Car which will be displaying InLine advertisers from across MIVA's existing advertising network, on the Parker's website MIVA will work in partnership with EMAP's sales team to sell the InLine Ads directly to a hand-picked cross section of automotive manufacturers. In addition to these Search Ads, Content Ads and InLine Ads, the new agreement will also see MIVA's Pay-Per-Click Ads distributed within Max Power and Car's regular opt-in HTML email newsletters. Implementations will be managed via MIVA's proprietary MIVA Mail technology. MIVA will also be developing Pay-Per-Click implementations to serve as back-fill for unsold banner inventory on the two sites. "Over the past year, MIVA has proven its expertise in content monetisation on the Parker's website and this has been the key driver in extending the agreement across the Max Power and Car sites," commented Craig Stapley, Commercial Manager, EMAP Automotive. "The collaborative and highly targeted approach to selling InLine Ads across the Parker's website also offers real potential and should play to the sales and technical expertise of the EMAP and MIVA brands." Adds Seb Bishop, MIVA's President and CMO: "Automotive is an important vertical for us making this an extremely exciting win. We've worked closely with EMAP Automotive to develop a fully customized Pay-Per-Click solution that's flexible in both the style of implementations and the way in which the Ads are being sold." The new implementations are expected to go live later this month. www.miva.com www.emap.com About MIVA Media® MIVA Media is a leading digital Pay-Per-Click Advertising Network which connects millions of buyers with sellers. MIVA Media delivers highly targeted, cost-effective leads to advertisers and helps maximise revenue for the thousands of web publishers that display its Ads. MIVA Media operates two PPC Networks: the vertically focused Precision Network and the broader Core Network. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA) which operates across North America and Europe. Forward-looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2006. MIVA undertakes no obligation to update the information contained herein. ®Registered trademark
"MIVA Extends UK Pay-Per-Click Agreement with EMAP Automotive"