Strategy Analytics: Samsung Galaxy S Overtakes the Apple iPhone in Japan by EON


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									Strategy Analytics: Samsung Galaxy S Overtakes
the Apple iPhone in Japan
Samsung Reaches Elusive Top-4 Rank in Ultra-Competitive Market

May 24, 2011 02:02 PM Eastern Daylight Time 

BOSTON--(EON: Enhanced Online News)--Galaxy S smartphones from Samsung outsold Apple iPhones in
Japan during Q1 2011, which places Samsung in the ranks of the top four handset vendors of Japan for
the first time, according to Strategy Analytics. Android smartphones are now outselling iOS smartphones
in Japan.

Tom Kang, Director of the Handset Country Share Tracker service at Strategy Analytics, said, “The Japanese
market had always been tough to crack for foreign vendors as all previous attempts had failed. With smartphones,
things are changing rapidly. First, Apple shook up the market with the iPhone, and now, for the first time, Samsung,
is shipping more handsets than most local vendors, such as NEC, Casio and Kyocera.” 

Neil Mawston, Director, Strategy Analytics, added, “Strategy Analytics believes that the healthy demand for the
Android-powered Galaxy S at NTT DoCoMo drove Samsung growth in Japan. Samsung is the main player behind
surging Android smartphone sales, followed by Sharp. Japan had always had a unique competitive landscape, but is
now looking more and more like any other advanced smartphone market in the world as Android has flown by iOS
in just three quarters.” 

“Japan was not the only market affected by changes in the handset vendor rankings,” said Linda Sui, Analyst at
Strategy Analytics. “In China, Huawei surpassed most foreign brands, such as LG and Motorola. Huawei even
leaped ahead of local rivals like Lenovo and ZTE, entering the top-5 vendor list for the first time. The growth from
smartphones and 3G devices is a serious disruptive force in Asia right now.” 

The full report, “Global Handset Vendor Marketshare by Country: APAC: Q1 2011,” is published by the
Strategy Analytics Handset Country Share Tracker (CST) service. Details may be found at: http://sa-

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive
forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile and
Wireless. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China,
Strategy Analytics works with clients through annual multi-client services, management team workshops and custom
consulting engagements. For more information, please visit

Strategy Analytics, Inc.
US Contact:
Alex Spektor, +1 617-614-0726
Asia Contact:
Thomas Kang, +44 1908 423 606
Europe Contact:
Neil Mawston, +44 1908 423 628

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