Photobucket Selects aiMatch for Comprehensive Online
Friday October 15, 2010 - 09:31 AM EDT
Source: Business Wire News Releases
Click here to read the original story
aiMatch, whose technology delivers a single solution for publishers to create, forecast, deliver and analyze
their online media, announced today that Photobucket has selected its comprehensive ad serving platform to
manage the its online advertising inventory. Through the deployment of its advanced advertising intelligence
tools, aiMatch is helping Photobucket manage sales performance, analyze the data that affects their revenue in
nanoseconds and take "intelligent" action based on that data.
"aiMatch delivers business intelligence, sales performance management, forecasting and delivery all in one
solution," explained Darren Kelly, chief revenue officer, Photobucket. "Having these insights in one easy to
use system has improved our ability to manage and maximize the value of our inventory. With their multiple
years of industry experience, the aiMatch team provided the knowledge and support needed to ensure a
smooth transition from our legacy system."
Photobucket is one of the largest, most-visited web properties with more than 100 million total registered
users and 45 million total unique visitors per month (worldwide). The company prides itself on offering
advertising partners creative and impactful solutions that reach an engaged and participatory audience. To
deliver on this promise, Photobucket needed an online advertising solution that made it easy to understand
available inventory and to provide packages that appeal to their advertisers, while maximizing revenue.
"Photobucket's decision to go with the aiMatch platform is validation that publishers are long overdue for a
more holistic ad serving platform that empowers them with accessible, insightful, and actionable information
to maximize their online inventory," said Jeff Wood, aiMatch CEO. "We are focused on the publishers that
want to sell more directly. We have asked and listened to what they need to increase revenue and are
delivering on those requirements."
aiMatch's ability to combine order, delivery and financial data has given Photobucket a more revenue focused
view into their available inventory. Having all of that information in one system allows for quick and detailed
analysis into the best use of products and packages, as well as sales performance.
** This story was originally reported in AdExchanger.
Photobucket is the premier dedicated photo and video sharing site where over 100 million worldwide
members have registered to browse, save, and share their media. Photobucket links billions of personal
photos, graphics, slideshows and videos daily to hundreds of thousands of Web sites, including Bebo,
Blogger, Craigslist, eBay, Facebook, Friendster, Hi5, MySpace, Orkut, Xanga and many others. In addition to
linking content, Photobucket users share their personal digital media by email, instant messaging, and mobile
devices. Each day, millions of personal photos, graphics and videos are uploaded to Photobucket for sharing
with family, friends and the online world. The company actively moderates content to create a safe
environment for its users, partners and advertisers. Photobucket has offices in San Francisco, California,
Denver, Colorado and Seattle, Washington, and is located online at www.photobucket.com. For the latest
feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.
Founded by a team of online advertising technology experts who have been entrenched in the industry since
its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers,
helping them create new and better defined audiences, create new revenue opportunities, and maximize the
value of their advertising inventory.
At aiMatch we understand that premium inventory is a publisher's primary online advertising asset. That is
why the aiMatch solution equips publishers with a comprehensive platform to help them make intelligent
decisions. We solve the complexity of sales performance management, business intelligence, forecasting,
simulation and ad delivery with unprecedented and scalable capabilities that match the best use of a
publisher's online advertising inventory.
aiMatch connects insight to action, enabling users to view and interact with data in the "big picture" - to be
proactive and effective in inventory placement, packaging and pricing. For more information,
Crossroads Public Relations for aiMatch
Shawn Ramsey, +1 919-621-0737
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