Gain insight into your marketing programme.
Businesses today are challenged with Features and Benefits
how best to understand their
• Fast, Measurable Results: Off line
customers, learn more about their
customer information is captured and
purchasing decisions, develop long- available to you within just 10 days;
Our commitment to data quality
Delivering the highest quality data to our
term customer loyalty and increase online data is ready for use and fully clients is vital to Acxiom’s corporate mission.
sales through cost-effective validated in just 48 hours, ensuring that We believe that accurate, timely consumer
communications. you can identify trends quickly and react information is a critical component of
successful Customer Relationship
InContext provides the solution with a Management. To that end, Acxiom employs a
unified, company-wide data quality
dynamic customer database, built to suit your • Sales Tracking: Build key account management system for evaluating each of our
industry and specific business requirements. customer profiles and generate individual data products. Our best practice
InContext delivers a complete, highly customer satisfaction scores at include complex methodologies for the
subsidised, customer database solution to individual retail outlets or service points. continuous measurement, analysis,
product manufacturers, travel companies, benchmarking, trending, and improvement of
Differentiate between model and product
data quality. In addition, Acxiom is committed to
telecommunications and utilities companies purchasers to gain better understanding researching and creating new technologies that
and other service providers. of the customers’ buying decision enhance information quality and sharing these
innovations throughout our enterprise and
Eliminating the need to invest in costly • Product Development: Evaluate industry.
systems or undertake database population customer perceptions of your brand and
and maintenance, InContext manages the products over time, and help identify
entire process, working hand in hand with opportunities for new product Acxiom’s view on privacy
you to ensure your system, and the data Acxiom is a global thought leader in addressing
development consumer privacy issues and earning the public
within it, delivers real business benefits.
trust. We build great relationships with our
• Marketing: Obtain a clear picture of clients and help them build great relationships
InContext provides customers with a fail-safe
your customers and group them into with their customers by turning compliance
and privacy-compliant way of recording challenges into opportunity. Acxiom fosters
segments; recognise who your most
warranty details, lifestyle details and trust-based relationships by delivering
valuable customers are; increase store
interests, communication preferences and customer and information management
traffic using direct marketing; increase solutions that facilitate privacy compliance and
other pertinent consumer information.
customer value using cross-selling preference management.
Information can be collected in a variety of
ways. The InContext programme starts with Acxiom was the first company in the data
services industry to appoint a chief privacy
a tailored customer survey for the collection • Reporting and Analysis: InContext’s officer to advance policies and oversee
of valuable customer information; purchasing reporting system, a secure, 24/7 Online compliance. Acxiom has a team of privacy
motivations and preferences, lifestyles and Reporting facility, providing complete specialists dedicated to understanding the
attitudes. These are distributed as product access to your data. User-friendly analy- complex issues of information flow and
consumer choice, as well as crafting and
registration cards, online web forms, sis tools can output fast counts, tables
enforcing responsible privacy best practices.
customer satisfaction questionnaires, and graphics wherever and whenever We continually educate consumers, our clients
membership surveys or a combination of you need them and every Acxiom associate about proper
all four. privacy policies and conduct.
• Security: All customer information is
stored securely in one database and
managed, on your behalf, by an expert
team at Acxiom
Acxiom Australia Phone: 1300ACXIOM Website: www.acxiom.com.au Email: firstname.lastname@example.org
Acxiom New Zealand Phone: +64 (0)9 337 0521 Website: www.acxiom.co.nz Email: email@example.com