New Video-Based Website Lets Real People View
and Share Their Favorite Homemade Recipes
Actions speak louder than words, which is the belief behind Cooking-Hits.com, a new video-
based, recipe-sharing Website. Gone are the days of simply reading recipes. Foodies can now
see how guacamole is made or show others how it’s done, literally.
WHAT: Cooking-Hits.com provides a fun new forum for real people who are creative
every day in their kitchens to upload and share fun step-by-step videos on their
latest creations. The user-generated site houses homemade recipes, original
ideas and opinions in the form of videos, comments and profiles in an engaging
WHO: Whether you’re a foodie, a chef or somewhere in between, Cooking-Hits.com
offers a one-stop food-related information and entertainment source.
WHY: Cooking-Hits.com allows users to:
Have Fun – Interact with other food lovers by viewing, rating, commenting on
or sharing original recipes via video and personal profiles
Get Solutions – Great ideas, helpful hints, tips on meal prep and ask
Find Time – Search and print recipes, ingredients and menu options
Save Money – Create shopping lists where ingredients from a recipe can be
added one at a time
HOW: An easy-to-use interface makes it a snap to upload “home-cooked” videos.
Users can create their own 3-4 minute segment using most digital recording
devices, including camcorders, digital cameras and even cell phones. First-time
users can also access step-by-step instructions to help guide them through the
WHERE: To view and/or upload videos and recipes, please visit www.cooking-hits.com.
New Video-Recipe Website Creates Direct
Marketing Avenue for Food Brands
WHAT: Cooking-Hits.com, owned by Mass Connections, provides a fun new forum for
real people who are creative every day in their kitchens to upload and share fun
step-by-step videos on their latest creations. The self-sustaining user-generated
site houses homemade recipes, original ideas and opinions in the form of short
videos, comments and profiles in an engaging social network. It is the only
Website that allows members to share their favorite dishes via video from the
comfort of their own home.
WHO: Cooking-Hits.com allows retailers, consumer package goods companies (CPGs)
and its brands to connect directly with engaged consumers who want the latest
and best food products.
WHY: Through Cooking-Hits.com, retailers and CPGs now have a new way to reach
consumers where they are already congregating. Marketers can make their
brands the topic of conversation amongst foodies, as they share cooking secrets,
make shopping lists and interact with other food lovers.
Cooking-Hits.com offers a several advertising opportunities to retailers, CPG’s
and many other partners. Some examples include:
o Targeted Recipe Sponsorships - Advertise your brand on recipes based
on their popularity, creator or rating.
o Tag Based Recipe Sponsorships - Advertise on recipes based on their
relevancy to an ingredient, cuisine type and more endless tagging
o Full Page Integration Housing Brand Recipes - A centralized page
location housing all recipes, tips, articles related and relevant to your
o Homepage Impressions - Mark your brand’s presence on the Homepage
of Cooking-Hits.com with an integrated logo/ link that direct to brands
other Cooking-Hits advertising sponsorships.
o Featured Recipe Sponsorships - Cherry picked recipe sponsorships,
based on recipe quality, uniqueness, humor or other unique identifiers
that may be featured on the homepage.
o Customizable formats and styles - All opportunities come in styles and
formatting options for the advertiser to maximize their objectives while still
integrating seamlessly into Cooking-Hits.com.
WHERE: To view videos and recipes, please visit www.cooking-hits.com.
For more information about Mass Connections, visit
HOW: To discuss advertising on Cooking-Hits.com, please call 562-365-0200 x