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Keyword_Usage

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					            SEO for Bloggers
              Training Series

Keyword Usage


 Lakesha Gadson
What You Will Learn
• Mandatory items for Beliefnet
  blogs
• Blogging and using keywords
• Keyword research
• Keyword-generating tools
• Where and how to use keywords
                  Mandatory Items for
                    Beliefnet Blogs

• Write descriptive, Keyword-rich Titles for your
  daily posts. List keywords first and if possible,
  don’t waste characters with “stop words” like
  “and, the, at, to, of…” The goal here is to
  identify a specific keyword (or 3 max) for your
  blog post and optimize for it.
                    Mandatory Items for
                      Beliefnet Blogs

Important fields to use Keywords in:

  1. Title – contains blog post title
  2. Body – contains blog post text

  3. Excerpt – populates the meta description tag
  4. Name – If/when uploading new images or “img
  alt” tag when using previously uploaded images
           Keyword Research & Keyword-
                 generating Tools
Keyword Research Part 1
• look at the keywords in your Google Analytics analytical data
          Keyword Research & Keyword-
                generating Tools
Keyword Research Part 2

Use these FREE keyword-generating tools:
• The “Suggestions” from Google’s toolbar are actual
  search terms - type in a keyword to see variations and
  related searches.
• Word Tracker http://freekeywords.wordtracker.com
• SEOBook Keyword Suggestion Tool
  http://tools.seobook.com/keyword-tools/seobook/
          Keyword Research & Keyword-
                generating Tools
Keyword Research Part 3
Use these FREE trend related keyword tools::
• Google Trends
  http://www.google.com/trends/hottrends (my favorite)
• Technorati http://www.technorati.com/
• Google Blog Search http://blogsearch.google.com/
• Google News http://news.google.com/
• Yahoo! Buzz Index
  http://buzzlog.buzz.yahoo.com/overall/
• Twitter Search http://search.twitter.com/
          Keyword Research & Keyword-
                generating Tools

How to Use Keywords Effectively in Your Blog Posts
•   Keywords in Title Tags
•   Keywords in Heading Tags h1, h2…
•   Keywords in Body Content
•   Keywords in URL
•   Keywords in Meta Description/Tags
What You’ve Learned
•   Blogging and using keywords
•   Keyword research
•   Keyword-generating tools
•   Where and how to use keywords
•   Mandatory items for Beliefnet
    blogs
                      Contact Me

Contact me any time for SEO help via:

• email: lgadson@beliefnetstaff.com
• Phone: 757-321-0150
• AIM: lakegad08

				
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