cards). The programme is run by SUCCESSFUL EU MARKET ENTRY independent consultants - with WITH THE CBI’s specialized experience in this specific EXPORT DEVELOPMENT market - whose extensive knowledge PROGRAMME FOR OFFICE & and networks throughout Europe SCHOOL SUPPLIES * guarantee high quality, specialised and up-to-date content. As an approved *(including computer supplies, office participant, you will receive individual furniture, stationery, art materials, support over a number of years by greeting cards; view product group list). means of on-site consultancy, training schemes, market information, trade To international entrepreneurs, Europe fair participation and business-to- is potentially one of the most business activities. Depending on its profitable markets in the world. At the specific needs, your company may also same time it is also a very complex, receive support in the field of product competitive and dynamic market. Its and production improvement, quality structures are changing constantly and control, export marketing and market buyer motives today are different than entry. they were five years ago. Exporters are constantly facing new regulations The CBI: targeted export support and market standards, especially with The Centre for the Promotion of regard to safety, quality, packaging Imports from developing countries and the environment. Exporters eager (CBI) does what its name suggests - it to access the EU market must prepare assists entrepreneurs in developing themselves carefully and thoroughly. countries in selling to markets in Europe. For this purpose, it has But the time is ripe for exporters. developed a wide range of support Rising production costs are forcing programmes for many sectors of many European companies to industry. The CBI also supports local purchase outside the EU and imports business support organisations, for have shown major growth in recent instance by assisting them in training years. This means there are good and market research activities. The opportunities for aspiring CBI’s work is financed by the Dutch exporters. The only question is: government, which means how do you turn them into participation costs are limited. Its profitable business? many years of experience and its extensive international network make To support you developing exports to the CBI one of the most important the European market or to improve centres of expertise in export your export position, the CBI has promotion from developing countries. developed a very practical export The Centre was founded in 1971 and is development programme for Office & an agency of the Dutch Ministry of School Supplies (including also Foreign Affairs. stationery, art materials and greeting On the other side of the negotiating willingness and capacity to invest in table, our programme is geared to adaptations of, for instance, helping EU buyers obtain new supply product range, pricing strategy and sources in developing countries. production processes, if and as required by the European market. A POWERFUL EXPORT DEVELOPMENT PROGRAMME For more detailed information on CBI Our export development programme and its programmes please visit our for Office & School Supplies is meant website: www.cbi.nl. for ambitious manufacturers and exporters in the office and school An easy procedure supplies sector who are eager to Each CBI export development expand their export activities in the programme operates on a step-by- EU. The programme is accessible for step approach that is clear and simple companies that meet the following to follow. Our programmes include criteria: certain regular features but are also flexible and tailored to participants’ the company is at least 51% locally individual needs. owned; from 25 up to 500 employees; Different stages manufacturer of office & school The programme for Office & School supplies (including stationery); Supplies consists of the following please view product group list at stages: the end of this document; no joint venture with a company Stage 1. Pre-selection based in a country with a Based on the incoming application classification of UMIC (Upper Middle forms, a CBI consultant makes a pre- Income Country, for more selection of companies that meet the information please visit our general admission criteria and are website) or higher; eligible for participation. Factors such compliance or the willingness to as export experience, product comply with EU market development, quality assurance requirements; systems, capacity, products, no licensing commitments that production facilities and marketing prohibit or limit export possibilities know-how are taken into of products to the EU consideration. optimal price/quality balance for EU market or ability to work towards Stage 2. On-site support that and sufficient production Once your company is pre-selected, a capacity or the ability and CBI consultant will visit your willingness to increase; production facilities to carry out a so- management which is able to called export audit and to further communicate in English; evaluate crucial factors, such as your production facilities and capacity, the organisation of production and export, held in Rotterdam, the Netherlands. It pricing, packaging, marketing, consists of lectures, discussions, case management, product features, studies and practical assignments in international competition, certification, the areas of export marketing, environmental, safety, quality and management and sector-specific consumer health regulations, as well topics. During the seminar, as labour conditions. Following this participants may also visit a European exploration a SWOT (Strengths trade fair and a leading buyer and Weaknesses Opportunities Threats) receive individual counselling from analysis will be made. The consultant consultants. will simultaneously advice in the fields evaluated. Action plan & adaptations After stage 2 your company will be able to The consultant’s visit, which typically already start working on the action takes one day, will result in an action plan and execute adaptations plan describing problems, required necessary to meet EU market measures and deadlines. While you requirements. This action plan may be implement this plan, the CBI will extended and adapted during stage 3. render long-distance assistance and coaching. At the end of the seminar the export marketing plan, the adapted action In this stage the selection of potential plan and the company’s attitude participants is also narrowed down: on shown, will determine if and if so when the basis of the consultant’s findings, first market entry activities are the CBI determines definitely whether feasible. If so, you will be invited to – and if so, at which speed – your enter stage 4. company should go through the programme. Companies that pass this Stage 4. Market entry second stage are visited for a second Supported by the CBI, you will then be and in some cases for a third time encouraged to attend a major trade (one or two days) by a CBI consultant fair, such as Paperworld in Frankfurt or after stage 3. a similar event. Here you will not only make personal contact with potential Stage 3. Export marketing training business partners, but also acquire The first part of the training in this first-hand and in-depth market stage consists of an e-learning course. experience. To help you make One of the (important) issues dealt maximum use of the trade fairs, the with is desk-market-research. The CBI will provide: goal is to start developing the External publicity and invitations through Market Analysis. This is analysis is part mailings and telemarketing; of the Export Marketing Plan that each fair presentation preparation company will develop and finish during support; the second part of the training, the so- a booth of approximately 9-12 m²; called EXPRO seminar. This seminar is a briefing prior to the fair about the Participation fee latest market developments; Participants in an export development training on stand behaviour and programme do pay a non-refundable advice on the best market participation fee of € 1,000, --. approach; on-site professional assistance in The fee is collected after stage 2 only preparing your booth presentation; if the CBI has determined that the hands-on consultancy during the company is suitable for enrolment. fair; This will be based on the company’s assistance in measurement of willingness and ableness to proceed in results. the programme and thus agreeing to the measures that are to be taken In principle participants may be invited (action plan) and the expected results. to take part three times in the trade Usually this agreement is formulated fairs. after a CBI consultant has fulfilled an initial so-called on-site mission at the Throughout Stage 4, your company company during stage 2. will also be actively involved in other B2B activities carried out by CBI. Other costs The international travel expenses Action plan & adaptations incurred by participants attending The action plan formulated during trainings in Europe may be partially stage 2 (and adjusted after stage 3) remunerated. If the CBI arranges will be discussed with you by the lodging, transportation and meals cosultants during and after stage 4. participants will not be charged. This You will most probably adapt your arrangement also applies if the CBI action plan as well as your export conducts training activities in your marketing plan based on the region. The regular expenses made by experiences during stage 4. the CBI during the programme are not charged to participants either. Stage 5. Consolidation In the year following each fair First-time trade fair exhibitors within participation the CBI will support you the CBI’s programmes are provided to solidify and expand business with a completely furnished, free-of- contacts. charge stand in the CBI pavilion. Second-time exhibitors are charged Financial Contribution only the rent for the space they use. The CBI is a development organisation Third/time exhibitors are charged a operating in a non-commercial market additional costs for each square metre and does not require participants in its of stand space they use. programmes to cover all considerable costs. Other expenses not mentioned here must be covered by participants. References dispose of the digital application In the past the CBI has conducted forms, please contact us. numerous successful export development programmes for many Deadline for sending applications: years and in various sectors, such as 31 August 2007 handicrafts, tourism, domestic furniture, fresh fruits and vegetables, Only exceptionally we will accept the and cut flowers. forms by traditional mail or fax (but in At present the CBI is carrying out those cases clearly typed, not written!) export development programmes in Fax number (+ 31) (0)10 411 40 81. some 20 sectors. Postal address: More information PO Box 30009 3001 DA Rotterdam For more information about the CBI, The Netherlands the export development programme for office & school supplies, or to Telephone: + 31 10 201 34 02 / 34 download an application form, please Telefax: + 31 10 41 14 081 visit our website at www.cbi.nl. On the e-mail: firstname.lastname@example.org / email@example.com site you will also be able to check website: www.cbi.nl whether your country is qualified for programme entry. Office address: Beurs WTC 5th floor Please use the enclosed application Beursplein 37, 3011 AA Rotterdam forms to apply for the programme. The Netherlands You are kindly but strongly requested to return them by email to firstname.lastname@example.org or email@example.com . If you do not MAIN PRODUCT GROUP LIST 1. COMPUTER SUPPLIES 2. OFFICE EQUIPMENT & CONSUMABLES 3. DESK ACCESSORIES & CONSUMABLES 4. FILING & STORAGE ACCESSORIES 5. WRITING & DRAWING MATERIALS & INSTRUMENTS 6. MAIL & PACKAGING MATERIALS 7. PRESENTATION & COMMUNICATION AIDS & CONSUMABLES 8. BUSINESS LUGGAGE & CARRY ON SETS 9. OFFICE FURNITURE 10. OFFICE SAFETY PRODUCTS 11. EDUCATIONAL MATERIALS 12. PAPER PRODUCTS & STATIONERY 13. SCHOOL MATERIALS 14. HOBBY & ART MATERIALS 15. GIFT & HOME RELATED OFFICE PRODUCTS 16. GIFT WRAPPING See separate detailed productlist for more information on each group.
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