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					Community strategy
– draft review
.




    Paul Bradshaw
    City University, UK
    Publisher, Online Journalism Blog
    Founder, Help Me Investigate.com
Assessment criteria


• Research
• Creativity
• Analysis
Objectives


•   Establish channels of access
•   Collate a network of contacts
•   Establish relationships of trust
•   Distribution network
Identify and research the
community


  Geographical? Interest? Cause?
  Be specific: not a market
  Identify the most active
  Where are they?
Blaise Grimes-Viort



  “Community management is more
  focused on a more discrete group of
  people & developing & encouraging
  relationships.”
So let’s look…
Common problems



 Wrong metrics: hits – or comments?
 Content-centric: who is the community?
 Content detail: examples that provoke
 Research into community management
 What works elsewhere?
Common problems



 Lack of clear objectives
 Inability to find the community
 No justification for technology
 Market ignorance: what else is there?
 Gap in the market? Market in the gap?
4 Ws and a H to cover



  Why would someone contribute?
  Who are you expecting to?
  What do you expect/want them to do?
  Where are they online & offline
  How can you be useful?
Lab



 Spend time on improving – and executing
 – your community strategy, with the
 support of your tutor and classmates.
 That’s it.
Reading


Angela Connor: Community
Management Cookbook
Axel Bruns: Gatewatching
Yochai Benkler: Wealth of Networks
Andrew Lih: Wikipedia Revolution
FeverBee, BlaiseGV.com
Links



OnlineJournalismClasses.tumblr.com
Delicious.com/paulb/cityoj07
Delicious.com/paulb/comstrat
Delicious.com/paulb/community

				
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posted:5/22/2011
language:English
pages:12