– draft review
City University, UK
Publisher, Online Journalism Blog
Founder, Help Me Investigate.com
• Establish channels of access
• Collate a network of contacts
• Establish relationships of trust
• Distribution network
Identify and research the
Geographical? Interest? Cause?
Be specific: not a market
Identify the most active
Where are they?
“Community management is more
focused on a more discrete group of
people & developing & encouraging
So let’s look…
Wrong metrics: hits – or comments?
Content-centric: who is the community?
Content detail: examples that provoke
Research into community management
What works elsewhere?
Lack of clear objectives
Inability to find the community
No justification for technology
Market ignorance: what else is there?
Gap in the market? Market in the gap?
4 Ws and a H to cover
Why would someone contribute?
Who are you expecting to?
What do you expect/want them to do?
Where are they online & offline
How can you be useful?
Spend time on improving – and executing
– your community strategy, with the
support of your tutor and classmates.
Angela Connor: Community
Axel Bruns: Gatewatching
Yochai Benkler: Wealth of Networks
Andrew Lih: Wikipedia Revolution