FOR IMMEDIATE RELEASE CONTACT: KidStuff Public Relations Lisa Orman ! 608-767-1102 firstname.lastname@example.org GIVE TIERS OF JOY THIS HOLIDAY SEASON WITH ARK, BARK, BARN OR SEA STACKING TOYS Ingenious design gives kids hours of themed story and (educational) play Australia (September 20, 2010) " It#s beginning to look a lot like the holidays, everywhere you go. Take a look at the shelves of your toy store, glistening once again, with hundreds of puzzles, games and toys aglow! For parents (and grandparents) searching for one perfect toy with value, education, entertainment and durability, consider an Animal Stacker from Tier Toys$ . Each of the four models is stacked with tiers of joy! There#s an ark, a place to bark, a red-roofed barn and a sea vessel. Each of the four Animal Stackers " Pet House, Barn Yard, Sea X-Plorer and Noah#s Ark " features an ingenious design that is patented. As one blogger aptly described when opening the Ark, there#s % a place for every animal and every animal in its place.& Tier Toys designed each Animal Stackers as a puzzle that also offers the play value of an activity set. Tier Toys has won over a dozen industry awards since the debut of its Noah's Ark toy last year. Each ingenious puzzle ark features a whopping 12 layers that carry 44 pieces of themed play figures " including 2 kangaroos since the company originated in Western Australia! An added bonus is an instructional video, a unique themed story and additional games with every adventure! When playtime is done, every piece has a place to be tucked away for another day. % At first glance, this is just another play set with figures inside,& describes renowned mommy blogger Go Graham Go. % But upon closer examination, you will see what makes this toy stand out from the rest. The multi-purpose Ark can be used as a shape sorter, puzzle, storage case, and play set. The molds for the animals' shapes have been cut out in the different layers and labeled with the appropriate names.& After her blog review hit the Internet, an incredible 530 comments from other moms chimed in with praise and the hopes of winning one as a giveaway. The praises written by mommy bloggers coast to coast agreed this was one toy to highly recommend. I, myself, liked the ark because not only does it help with fine motor skills (putting the animals back in their slots and stacking the trays), it encourages imagination (once the animals are out, my daughter likes acting out the actual Noah's ark story that she learned in Catholic school this year) and teaches a bit too (learning about all those different animals on the ark!). And I completely agree with the press release - what parent wouldn't like a toy that by its very nature is self-cleaning! -- Did You See That? Blog I declare Noah s Ark Set a winner because my 5-year-old LOVES toys with lots of parts. The reason I DON T typically love toys with lots of parts is that the pieces get strewn about, lost, and are hard to keep track of. With Noah s Ark Set, the clean-up (stacking and sorting) is part of the game, so everything is tidily stored. Each set has great appeal for children three and older. Use the play set for imaginative play (with lots of great props included right in the set!), or embrace the challenge of sorting, stacking, puzzling and storing. -- Mom Most Traveled Blog It#s not just moms but toy experts who like this novel stacking concept. In fact, once toy industry experts got to play with Noah#s Ark, the accolades quickly flooded in: • PTPA Media Award • National Parenting Center Fall 2009 Seal of • Great Dad Recommended Seal Approval • Mr. Dad Seal of Approval • iParenting Media 2009 Outstanding • Tillywig Sterling Fun Award Products Awards • Tillywig Brain Child Award • What The Stuff 4-Star toy review • Creative Child Magazine Top Toy of the • Mom#s Choice Gold Award Year Award '09 • The Toy Man Editor's Choice • 2009 Parents' Choice Approved Award • The Toy Man Award of Excellence • The Toy Man Seal of Approval In one short year the toymaker saw the inaugural stacker, Noah#s Ark, as an American success story. Tier Toys quickly launched three new puzzle toys in 2010: Pet House, Barn Yard and Sea X-Plorer. All four Tier Toys products are available for this holiday season. Consumers will be delighted to discover that each toy comes with a download that has: a unique themed story; unique themed game; additional games; Match It (like the well-known card game concentration but with a twist and three levels of difficulty); Jig It (a traditional jigsaw with drag and drop mouse used to complete the puzzle and a timer to make it more challenging); Paint It (online coloring for four themed line drawings); plus an instructional video. Animal Stackers Pet House Ages: 3+ $29.99 Do they bark or woof? This red-roofed dog house looks like a doggy daycare with fencing, dog cages, feeding dishes, pups of all shapes plus a main dog house. Kids who adore wet noses and wagging tails will easily spend hours imagining taking care of a whole kennel of critters with even a cat, bunny and bird. When playtime is through, every one of the 45 play pieces has a storage nook in one of the 7 stackable layers, making cleanup, literally, a snap. A bonus download is included with the story of % Why Dogs Sniff Tails& and interactive games, including its themed game % Herd It.& Animal Stackers Barn Yard Ages: 3+ $29.99 Everyone will be whistling e-i-e-i-o when they open the box and spill out the 54 detailed figures smartly stored in 4 layers of tiers. From the rooster on the roof to the red tractor and white fencing, nothing has been forgotten to recreate a down-on-the-farm experience. The red and white barn overlooks horses, sheep, pigs and cows. A bonus download is included with the story of % The Donkey#s Egg,& plus interactive games with its themed game, % Scramble It.& Animal Stackers Sea X-Plorer Ages: 3+ $39.99 Tier Toys takes kids on a journey under the sea to explore fish and flora. This red, white and blue boat is actually 8 layers of storage space carefully holding 51 detailed figures. Look for starfish, octopus, sharks, shipwrecked items and deep-sea divers exploring the adventurous ocean. The ship hoists a yellow submarine attached by hook and rope for imaginative journeys to the bottom of the sea. A bonus download is included with the story of % Treasure Detectives,& plus interactive games including % Salvage It.& Animal Stackers Noah's Ark $39.99 Ages 3+ This fun, educational, and interactive toy is one grownups relish as much as the kids. A total of 44 detailed figures, including Noah and his wife, are packed in their own spot among the 12 layers that make up one very cool ark. A free download of the story of % The Ark& allows children to relive the Biblical tale, plus enjoy interactive games including % Animal Rescue.& Ages 3 and up can play with it safely. Ages 6 or 7 should be able to assemble it successfully on their own. The Ark expands for unlimited fun and then neatly contracts for storage. Moms will be impressed with the family#s newly acquired tidying-up skills! For more colorful diagrams of each stacking level and a video, click on their website, www.tiertoys.com. ABOUT TIER TOYS If play is a child s work, then toys are the tools children use in play is the motto of Tier Toys. Australia- based Tier Toys began as a great idea for a unique, educational toy for children. Little did creator Mike Romyn know that coming up with the idea would be the easy part. After 9 long years of market research and development, with robust Australian and U.S. patents in-hand, his idea finally became a reality. They created a line of toys known as Stackers, which are ingenious stack and play products that range in theme from Noah's Ark to a Barn Yard. For more information, log on to www.tiertoys.com.
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