Anheuser-Busch and Grey Eagle Remain Committed to St. Louis

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					                                                                               Fall/Winter 2009


  Anheuser-Busch and Grey Eagle
  Remain Committed to St. Louis
   With all the talk about changes in the beer            “Our commitment is that Anheuser-Busch
industry, it’s easy to lose sight of what hasn’t      remains a wholly owned subsidiary based in St.              New Bud Light
changed. St. Louis is still the home of the largest   Louis. St. Louis is very much connected with our
U.S. brewer.                                          identity, our heritage and our traditions. That’s            Golden Wheat
                                                      not something we want to change,” said Dave
                                                      Peacock, President and CEO, Anheuser-Busch
                                                                                                                 Is More Flavorful
                                                      Companies, in the recent 2009 issue of St. Louis              Light Beer
                                                      Commerce Magazine.
                                                          In addition, A-B and Grey Eagle contribute            Inspired by consumer interest in a more
                                                      millions of dollars annually to a wide variety of     flavorful light beer and the growing popular-
                                                      worthy causes and organizations in the region. Lo-    ity of wheat beers, Anheuser-Busch introduces
                                                      cal organizations supported by Grey Eagle include     Bud Light Golden Wheat – an unfiltered wheat
                                                      Children’s Hospital, The BackStoppers, Boys           brewed with citrus, a hint of coriander and the
                                                      Hope Girls Hope, St. Louis Sports Commission,         superior drinkability of Bud Light.
                                                      Boy Scouts and many more.                                 Bud Light Golden Wheat was introduced in
                                                          Also, Anheuser-Busch continues its supports       St. Louis County in early October and is the per-
                                                      and commitment to long-standing traditions in-        fect enhancement when dining out with friends,
                                                      cluding the Clydesdales and Grant’s Farm. In fact,    relaxing at home or when light beer drinkers seek
                                                      the Clydesdales appeared in the Webster Groves        a change of pace.
                                                      Fourth of July Parade, as well as on Main Street          “Bud Light has the unique ability to intro-
                                                      in St. Charles.
                                                          A-B continues to be one of the region’s larg-
                                                      est employers, with more than 4,000 employees.
                                                      Grey Eagle, itself, employs more 200 full-time
                                                      staff members (union and salaried) and operates
                                                      a large distribution center on eleven acres in
                                                      Maryland Heights.
   Billions of cans and bottles of Budweiser,
                                                          “We appreciate the support the St. Louis com-
Michelob and other Anheuser-Busch products
are brewed and bottled in St. Louis every year        munity gives our products, our employees and our
and delivered fresh to Midwest retailers by em-       company,” said David Stokes, CEO, Grey Eagle
ployees of Anheuser-Busch distributors.               Distributors.
   St. Louis is the North American Headquarters           “We will continue to earn their support by pro-
of Anheuser-Busch InBev, the largest brewer in        viding the highest quality products and absolute
the world. And, the leading U.S. brewer is St.        best service and do everything we can to make St.
Louis-based Anheuser-Busch, a subsidiary of           Louis an even better place to live and work.”
A-B InBev.

                                                                                                            duce wheat beers to a broader audience of beer
 Budweiser Guns ‘N Hoses, A-B Promotions                                                                    drinkers,” said Mike Sundet, Senior Director of
    Raise Funds for The BackStoppers                                                                        Bud Light brands. “With the personality of Bud
                                                                                                            Light, Bud Light Golden Wheat appeals to light
    A combination of the annual Budweiser Guns        (314) 444-5795 in St. Louis City, and (618) 622-      beer drinkers who seek a variety of flavor options
‘N Hoses and special Anheuser-Busch promo-            1507 in Illinois.                                     from their beer.”
tions in the St. Louis metropolitan area will raise       Additional ticket information is available on         Whether garnished with an orange or enjoyed
additional funds for one of St. Louis favorite        the event’s new website, www.sltgunsandhoses.         straight from the bottle or in a glass, Bud Light
charities, The BackStoppers.                          com. Tickets are also available at Ticketmaster       Golden Wheat offers a light wheat-malt sweet-
    Grey Eagle and the brewery’s Budweiser            locations, www.ticketmaster.com, and at the Scot-     ness upon first sip, which quickly gives way to
brand are title sponsors of the 23rd annual Bud-      trade Center box office.                              a refreshingly crisp, citrus finish.
weiser Guns ‘N Hoses boxing matches at 7 p.m.             Budweiser Guns ‘N Hoses is presented and              Following successful launches of Bud Light
on Thanksgiving Eve, Wednesday, November              promoted by the St. Louis Guns ‘N Hoses Box-          Chelada and Bud Light Lime in 2008, Bud Light
25 at Scottrade Center. The event features male       ing Association, a non-profit, 501c3 foundation       Golden Wheat marks the third brand extension
and female police officers and firefighters from      formed to produce the event and give proceeds         under the Bud Light name, offering light beer
The BackStoppers coverage areas in Missouri           Continued on Page 4                                   drinkers options suitable for diverse palates and
and Illinois.                                                                                               drinking occasions with the quality they expect
    Anheuser-Busch will donate up to $50,000 to                                                             from the world’s best-selling light beer.
The BackStoppers based on sales of 30-packs of                                                                  “Bud Light Golden Wheat is not a craft beer,
Budweiser, Bud Light and Budweiser Select in                                                                but captures the refreshment of the wheat beer
the metropolitan area in Missouri and Illinois.                                                             style while remaining consistent with Bud Light’s
    Grey Eagle and other area Anheuser-Busch                                                                product attributes that beer drinkers enjoy,” Mr.
wholesalers are joining with retail customers to                                                            Sundet said. “Our Innovations and brewing teams
offer “Hometown Heroes” badges with all pro-                                                                have worked for almost two years developing
ceeds going to The BackStoppers.                                                                            Bud Light Golden Wheat from consumer insight
    Budweiser Guns ‘N Hoses will feature 17                                                                 and perfecting it to Bud Light standards.”
matches between teams representing area police                                                                  Bud Light Golden Wheat contains 118
departments (Guns) versus a similar team of                                                                 calories, 4.1 percent alcohol by volume and is
firefighters (Hoses). Tickets are $30, $25 and $20                                                          available in 12-ounce glass bottles, 22-ounce
and are available at 24-hour hotline telephone                                                              single-serve bottles and draught.
numbers: (314) 713-6031 in St. Louis County,
    Mike Wiley                Tom Breece                 Sean Patton               Bryan Balk                Rick Barry               Tim Brown




    Brian Carron               Andy Davis                Mark Cregger              Patrick Goodwin           Jim Gudermuth            Jason Hagedorn




    Matt Imo                  John Knoll                 Darren Maloney            Erin Maysent              Tim McAllister           Amy Muench




    Kevin Nemec               Jason Noel                 Julie Rosenhauer          Laura Rosenhauer          Mike Schaal              Joey Serot


         Grey Eagle Promotions, Appointments Are Announced
        Grey Eagle has announced a series of promo-                    Newly Hired Employees                     Sisters Julie and Laura Rosenhauer have
    tions and has hired new employees to provide             Three employees of Delta Sierra Beverages       joined Grey Eagle. Julie will be a Sales Assistant
    additional support to retail customers.              in California, formerly a Anheuser-Busch owned      and Laura is a new member of the Contemporary
        The promotions include the new position of       distributorship in Stockton, are joining Grey       Marketing Team.
    Sales Execution Coordinator to assure members        Eagle. Mark Cregger has been named a Senior
    of the sales team and retailers have complete        Merchandiser, Darren Maloney and Mike Schaal
    information and resources. Newly hired employ-                                                              Joey Serot joins Grey Eagle as a Senior
                                                         have become Sales Representatives. All are from
    ees are joining Grey Eagle to increase service to                                                        Merchandiser. He holds a business manage-
                                                         Missouri or Illinois.
    retailers and to analyze current and future trends       Erin Maysent has been employed as a Busi-       ment degree from the Indiana University in
    in the brewing industry.                             ness Analyst reporting to Chief Financial Officer   Bloomington.
        Mike Wiley has been promoted to Sales Ex-        Jerry Jasiek.
    ecution Coordinator from Area Sales Manager
    position. In his new position, Mr. Wiley will
    have responsibility for bundling information
    and resources from various sources to insure                        Grey Eagle’s Loses Team Member as
    maximum impact at the retail level.
        Tom Breece and Sean Patton have been named                         Neil O’Sullivan Dies at age 47
    Area Sales Managers after extensive experience                                          Neil J. O’Sullivan, who had held a variety of Sales and
    in Sales and Marketing at Grey Eagle.                                                Marketing positions at Grey Eagle since he joined the com-
        Brian Carron, Andy Davis and Amy Muench                                          pany in 1988, died June 13 at the age of 47.
    have been promoted to Sales Representatives.                                            Neil was a Graphics Coordinator at the time of his death.
        Tim Brown, Patrick Goodwin and Jason Noel                                        He previously had served as a Sales Representative and Mer-
    have been promoted to Sales Assistant. Tim
                                                                                         chandise Coordinator among other positions.
    McAllister has been promoted to Sales Develop-
    ment Representative.
                                                                                            His wife Julie preceded him in death in September 2007.
        Rick Barry and Kevin Nemec have been pro-                                        He is survived by a daughter, Erin and sons Conor and Mi-
    moted to Merchandising Coordinators.                                                 chael as well as many other family members.
        Jim Guthermuth was a Senior Merchandiser                                            Jim Bannes, Vice President of Sales and Marketing, said,
    before being named to his new position of POS                                        “Neil was an important part of our Grey Eagle family and
    Merchandiser.                                                                        his death came much too early in life. We miss his daily
        Bryan Balk, Jason Hagedorn, Matt Imo and                 Neil O’Sullivan         presence and extend our sympathy to his children and other
    John Knoll have been promoted to Senior Mer-                                         family members.”
    chandiser.
2
                    Anheuser-Busch Salutes                                                                    Anheuser-Busch Retail
                   Responsible Drinkers Role                                                                   Program Helps Fight
                   in Reducing Drunk-Driving                                                                    Underage Drinking
    New data released from the U.S. Depart-             Anheuser-Busch and its wholesalers work                  Anheuser-Busch and its distributors are
ment of Transportation shows drunk-driving           year-round to implement numerous respon-                helping to fight underage drinking through the
fatalities declined more than 9 percent in           sibility programs. In St. Louis County these            company’s expanded “We I.D.” program, which
2008. As friends and families are preparing          include:                                                is aimed at warning underage individuals to think
for the Thanksgiving, Christmas and New                                                                      twice before attempting to purchase alcohol
                                                        Designated Driver – Promote the use of               beverages.
Year’s holidays, Anheuser-Busch is taking            designated drivers at bars, restaurants and
the opportunity to remind adults that when                                                                       We I.D. is used by retailers to remind custom-
                                                     home parties. Consumers typically receive free          ers who purchase alcohol that they will be asked
they drink, to do so responsibly.                    non-alcohol beverages or discounts on food
    “We’re encouraged by this data, and be-                                                                  to show valid identification.
                                                     from bars or restaurants in exchange for being               Elements of the program include We I.D.
lieve our responsibility programs, along with        named the designated driver in a group and
the work of our wholesalers, retailers, law                                                                  posters and signage for cooler doors, driver’s
                                                     refraining from drinking on that occasion.              license guides to help employees verify identifi-
enforcement, community groups and many
others, have played an important part in                Alert Cab - This program brings together             cations, and clocks that show the date of the legal
helping make our highways safer, especially          local distributors, cab companies, and retail           age required to purchase alcohol beverages.
during the holidays,” said Carol Clark, Vice         establishments to provide free or reduced-fare              “We’re always happy to see retailers doing
President, Corporate Social Responsibility,          cab rides to bar and restaurant patrons who             the right thing and participating in programs like
Anheuser-Busch, Inc. A recent survey by              need a safe ride home.                                  We I.D.,” added Kim Stettes, Senior Director of
TNS Custom Research Inc. showed nearly                                                                       Corporate Social Responsibility at Anheuser-
                                                         WE ID - Special point-of-sale materials             Busch. “And we’re thrilled to know our program
two out of three adults – 137 million Ameri-         in retail stores and booklets showing current
cans – have either been a designated driver                                                                  can support and reinforce the good progress
                                                     drivers’ licenses in all states are given to retail     that’s been made on the underage drinking pre-
or been driven home by one.                          customers.                                              vention front.”
                                                        None For The Road - Grey Eagle’s origi-                  Initial rollout of the expanded program is
                                                     nal responsible drinking program created in             taking place in Illinois, Iowa and Indiana.
                                                     1982.                                                       According to the federal government’s Na-
                                                                                                             tional Survey on Drug Use and Health issued
                                                                                                             last week, the majority of adolescents in Illinois,
                                                                                                             Iowa and Indiana, ages 12 to 17, do not drink.
                                                                                                                  In addition, the federally-funded Univer-
                                                                                                             sity of Michigan “Monitoring the Future” study
                                                                                                             shows that past-month drinking among high-
                                                                                                             school seniors is at its lowest level since tracking
                                                                                                             began in 1975.




     Anheuser-Busch Supports Government Teen Drinking Effort
   Campaign Coincides with Data Released Today Showing Efforts to Curb Underage Drinking Are Working
    Anheuser-Busch is continuing its commit-         and other adults to talk with teens and relay a         from 9.7 percent in 2007 to 8.8 percent in 2008;
ment to preventing underage drinking by sup-         clear message that underage drinking will not be        and
porting the federal government’s “We Don’t           tolerated.”                                                 • Youth heavy drinking went from 2.3 percent
Serve Teens” campaign. Initiated in 2006, “We            New data released today from the Substance          in 2007 to two percent in 2008.
Don’t Serve Teens,” provides parents, neighbor-      Abuse and Mental Health Services Administra-                “Our country continues to make great prog-
hoods, business community, and service organi-       tion’s (SAMHSA) 2008 National Survey on Drug            ress in the fight against underage drinking, but
zations with tips and information to limit teen      Use and Health reports a significant decline in         there’s more work to do,” said Ms. Clark. “As
access to alcohol.                                   adolescent past-month drinking. The annual re-          parents, we can make a difference by talking
    As part of its efforts, Anheuser-Busch donates   port is a key reflection of the ongoing efforts being   with our teens, reminding them to make smart
ad space in national publications, and outdoor       made by government agencies, law enforcement,           choices, and not providing alcohol to them, even
board placements.                                    community organizations and companies such as           for special occasions.”
    “A crucial part of preventing underage drink-    Anheuser-Busch that work to reduce underage                 Since 1982, Anheuser-Busch and its whole-
ing is reaching out to adults and asking them to     drinking.                                               salers have invested more than $750 million in
do their part by not buying alcohol for teens or         The SAMHSA survey shows:                            national advertising campaigns and community-
providing it to them at parties. It’s unsafe, il-        • Youth past-month drinking declined signifi-       based programs to promote responsible drinking
legal and irresponsible,” said Carol Clark, Vice     cantly from 15.9 percent in 2007 to 14.6 percent        and prevent alcohol abuse, including drunk driv-
President of Corporate Social Responsibility for     in 2008; and                                            ing. For more information on these efforts and the
Anheuser-Busch. “We’re proud to support this             • Youth binge drinking declined significantly       progress being made, visit www.beeresponsible.
important campaign that encourages parents                                                                   com.
                                                                                                                                                                    3
       Grey Eagle Sponsors
         “Street Smart” at
       Eureka High School
        Life on the streets takes on a whole new
    meaning when you are a firefighter/paramedic.
    The streets are where the crashes occur, poor
    choices have played out, teamwork is a must and
    split seconds can save lives.
        It is these kinds of life-changing experiences
    that create the backdrop for a dramatic, program
    called Street Smart that was recently presented
    to students at Eureka High School, sponsored by
    Grey Eagle as part of the company’s commitment
    to fighting underage drinking and driving.
        During the presentation, a team of two certi-
    fied paramedics walked students through what
    happens at a trauma scene using the medical
    equipment they employ daily in their jobs. From
    taking a pulse, to loading the victim onto a back-
    board, to simulating an intravenous line being         Budweiser Guns ‘N Hoses . . .
    inserted, the audience can see and feel what it is     Continued from Page 1
                                                                                                                 Centerville, Illinois Police Department; David
    like to try to save a life.                            to The BackStoppers. Former Grey Eagle owner          Grass, Jr., a Firefighter in Ste. Genevieve, Mis-
                                                           Jerry Clinton is Executive Director of the as-        souri and St. Louis Metropolitan Police Depart-
                                                           sociation.                                            ment Officer Julius Moore.
                                                               Clinton and Grey Eagle Chief Executive                The Ten-Count will also honor two police
                                                           Officer David Stokes are both members of The          officers who died during the past year of injuries
                                                           BackStoppers board of directors.                      they sustained on duty in previous years. They
                                                               “We are pleased to join with Anheuser-Busch       are Sgt. Jay Noser, and Officer Glennon Fernau,
                                                           and Budweiser, brewed here in our hometown, to        both of whom were members of the Florissant
                                                           raise money for The Backstoppers which serves as      Police Department.
                                                           a safety net for the first responders in the metro-       Budweiser Guns ‘N Hoses boxing coaches
                                                           politan area,” said Mr. Stokes. “We are proud and     Jim Byrne, Mel Johnson and Jim Hathman died
                                                           humbled to be able to help the families of these      since last November’s event and will be recog-
                                                           Hometown Heroes.”                                     nized during the Ten-Count ceremonies.
                                                               Since the first Budweiser Guns ‘N Hoses was
                                                           held in 1987, more than $2.6 million has been
                                                           raised for The BackStoppers which assists the
        Students also learn what it is like to be the      families of Police Officers and Firefighters who
    victim. They learn the stories behind the crashes,     die in the line of duty. When tragedy occurs, the
    they hear the choices that individuals were given      group provides cash for immediate expenses
    and they see irresponsible actions played out.         and later returns to make arrangements to make
        Street Smart audience members come to              mortgage and car payments, and other living and
    know the power of making the right choices,            educational expenses.
    from choosing not to engage in underage drink-
    ing or use illegal drugs, to choosing to wear a seat      Ten-Count Honors Fallen Heroes                         Budweiser Guns ‘N Hoses has become one
    belt. They also learn the consequences associated         During opening ceremonies at Budweiser             of the areas largest charitable special events and
    with their actions and the importance and value        Guns ‘N Hoses, boxing’s traditional Ten-Count         thousands of fans watch and loudly cheer as
    of their own lives.                                    will recognize the loss of Lt. Gregory Jonas of the   their favorite Police Officer or Firefighter steps
                                                                                                                 into the ring.
             Baseball Fans Use Safe-Ride Home during                                                                 Boxers are matched by weight, skill level
                                                                                                                 and boxing experience and each wears all safety
                  MLB All-Star Week In St. Louis                                                                 equipment for the 60- and 90-second rounds.
                                                                                                                 Each bout is limited to three rounds.
        Major League Baseball, the St. Louis Cardi-        Grey Eagle and Lohr Distributing, also partnered
    nals and Anheuser-Busch announced 4,600 base-          with Laclede Cab to implement Anheuser-Busch’s            Ring Of Champions Sponsors
    ball fans took advantage of Anheuser-Busch’s           Alert Cab program at bars and restaurants in              Recognition will be given to special spon-
    safe-ride home programs during the All-Star            downtown St. Louis. As part of the program,           sorships provided by Anheuser-Busch, The
    game festivities in July.                              bartenders and servers at participating bars and      Boeing Company, Clayco, Dave Mungenast
        “This year’s Midsummer Classic was a huge          restaurants received a confidential phone number      Motorsports, Dave Sinclair Ford, J.D. Streett
    success, drawing hundreds of thousands of base-        to request a free cab ride for adults in need of a    (ZX Stations), Marc Bulger Foundation, Sam’s
    ball fans to St. Louis,” said John Brody, senior       safe ride home.                                       Club and Servpro.
    vice president, Corporate Sales and Marketing,                                                                   Ozark USA Boxing sanctions Budweiser
    Major League Baseball. “St. Louis has been a                                                                 Guns’ N Hoses and members of the group serve
    wonderful host, and we appreciate the many pro-                                                              as judges, ringside officials and coaches.
    grams put in place by the community to promote                                                                   The BackStoppers, founded in 1959, is
    personal responsibility.”                                                                                    observing its 50th anniversary during 2009.
        Anheuser-Busch partnered with Major                    (Alert Cab is available to Grey Eagle’s retail    BackStoppers serve as a safety net for fami-
    League Baseball, the St. Louis Cardinals, Sports-      customers year round.)                                lies of Police Officers and Firefighters in the
    ervice and TEAM (Techniques for Effective                  Finally, close to 300 fans relied on ScooterGuy   City of St. Louis and the Missouri Counties of
    Alcohol Management) Coalition to implement             to get home safely following the All-Star festivi-    St. Louis, St. Charles, Jefferson, Franklin, St.
    its Budweiser Good Sport program at events             ties. ScooterGuy was stationed outside of Busch       Francois, Lincoln, Perry, Pike, Ste. Genevieve,
    held at Busch Stadium and in the All-Star Spon-        Stadium and at area bars and restaurants.             Warren and Washington; and St. Clair, Madison,
    sor Zone.                                                  Good Sport, Sound Attitude, Alert Cab and         Monroe, Clinton and Bond counties in Illinois.
                                                           ScooterGuy were endorsed by the St. Louis             The group also covers members of Troop C of
    Grey Eagle, Lohr Sponsor Alert Cab
                                                           Metropolitan Police Department, St. Louis Fire        the Missouri State Patrol and District 11 of the
       Anheuser-Busch and its local distributors,          Department and Illinois State Police.                 Illinois State Police.
4
                                                                                                               Budweiser Family
                                                                                                                Recalls Holiday
                                                                                                                 Traditions with
                                                                                                               Clydesdale Images
                                                                                                                The Budweiser family—Budweiser, Bud
                                                                                                            Light and Budweiser Select—will focus on the
                                                                                                            Budweiser Clydesdales to recall family holiday
                                                                                                            traditions through the end of the year.
                                                                                                                The popular commercial showing the Bud-
                                                                                                            weiser Clydesdales in snow scenes will return
                                                                                                            to television during the holiday season “The
                                                                                                            Season for Family” features point–of-sale mate-
                                                                                                            rials that deliver rich, vibrant colors and holiday
                                                                                                            imagery.
                                                                                                                The P.O.S. elements highlight the unique and
                                                                                                            endearing characteristics of the Clydesdales, in-
                                                                                                            cluding a large wooden wagon, small and large
                                                                                                            wagon bin displays, Clydesdale display topper
                                                                                                            and display corner.
                                                                                                                Also available are cooler stickers, case
                                                                                                            cards, display wraps, table tents, floor decal and
                                                                                                            glamour banners. Display enhancers include a
                                                                                                            holiday ribbon with bell dangler and a Bud Light
                                                                                                            Christmas tree.
                                                                                                                Cross-merchandising will offer specials on
                                                                                                            a variety of food items including turkey, ham
                                                                                                            and deli platters; Hormel chili, pepperoni and
                                                                                                            party trays; Nabisco snack crackers, Planters
                                                                                                            nuts; KC Masterpiece sauces, marinades and
                                                                                                            seasonings; and Hidden Valley Ranch Dip mixes
                                                                                                            and dressings.

               Michelob Rye Pale Ale is One
            Of Great Beers in Michelob Sampler
    The four beers in the new Michelob Brewing      Rye P.A.’s intense hop flavors and dry-hopped
Co. Fall/Winter Sampler Pack are ales, but that’s   aromas complement the rye’s spicy undertones,
where their similarities end. Each beer showcases   resulting in a twist on the classic India Pale Ale
the diverse range of ingredients and styles found   (IPA) style and an ideal addition to our family of
in these warm-fermenting favorites.                 beers.”
    Available through next February in St. Louis         The four ales included in the sampler pack
County, the sampler pack features year-round        are:
classics Michelob Pale Ale and Michelob Porter,         Michelob Rye Pale Ale is a robust ale with a
the return of Michelob Bavarian Style Wheat and     robust ale with distinct bitterness, perfectly bal-
the all-new Michelob Rye India Pale Ale (Rye        anced by complex malt flavors and the spiciness
P.A.). Sampler packs are available in 12- and       of rye. Previously only shared at beer festivals,
24-packs.                                           this highly anticipated beer is being introduced
                                                    exclusively in the Michelob Brewing Co. Fall/
                                                    Winter Sampler Pack.
                                                        Michelob Bavarian Style Wheat is an un-
                                                    filtered wheat beer that is lightly hopped and
                                                    fermented using a unique yeast strain to create
                                                    characteristic banana and clove aromas. The
                                                    beer was originally introduced in 2006 as part of
                                                    a sampler pack and made available seasonally in           Budweiser is Sponsor
                                                    2007.
                                                        Michelob Pale Ale is dry hopped to produce                Of Team USA
                                                    a delicious floral and citrus nose. This balanced          In Winter Olympics
                                                    ale pours a thick foam head and displays a deep,
                                                    orange-amber color. Michelob Pale Ale’s spicy               The Great American Lager is proud to sup-
                                                    tones and a slightly bitter profile are balanced with   port the great American athletes at the 2010 Win-
                                                    a clean finish.                                         ter Games. As an official sponsor of Team USA,
                                                        Michelob Porter showcases bold coffee and           Budweiser is ready to let the games begin.
                                                    chocolate tones with subtle notes of raspberry and          The 21st Winter Olympics will be held Febru-
                                                    pine. With a lineage tracing back to 18th century       ary 12-28 in Vancouver, British Columbia, and
                                                    London, our porter displays the creamy texture          will generate large amounts of media coverage
    “The Michelob sampler pack brings to life       and hearty flavor that made this English-style ale      and viewership.
our passions for exploring new styles and creat-    famous.                                                     With numerous winter cues and elements
ing a collection with a beer for every palate,”         Every sampler pack includes a flighting sheet       of the brand’s graphics, this program features
said Adam Goodson, Brewmaster at Michelob           with tasting notes and a summary of each beer’s         members of Team USA and a compelling
Brewing Co. “We crafted Michelob Rye P.A. us-       ingredients to reveal how the brewmasters’ reci-        hook–consumers could win a trip to the games
ing feedback on many versions of the recipe that    pes impact the colors, aromas and flavors found         in Vancouver. This much anticipated program
we shared with beer enthusiasts at beer festivals   among the different styles.                             has a variety of elements, including C.A.P.S.,
across the country. Rye is a challenging grain to       The flighting sheet’s glassware and food            stringer pennants, table tents, display wraps,
use in brewing and adds considerable malt flavor    pairing recommendations provide serving tips to         downhill skier enhancers, snowboard danglers
complexity compared to barley alone. Michelob       enhance tastings at home.                               and more.                                             5
         Bud Bowl 2010 Is
        “Tailgate Approved”
        On the heels of this year’s huge “Tailgate
    Approved” football program, Bud Bowl 2010 is
    ready to throw touchdown passes in retail stores
    before the Big Game in Miami with compelling
    point-of-sale materials that are definitely “Bud
    Bowl Approved.”
        The Budweiser and Bud Light bottle play-
    ers are back, along with the Sharp AQUOS TV
    sweepstakes offer. Consumers can register to
    win a Sharp AQUOS television or get rebates
    on their purchases of Sharp AQUOS television
    in several sizes.
        Retailers can create their own football field at
    display with the rollout mat, self-standing goal
    posts, and branded coaches’ chalkboard. C.A.P.S.
    inserts, stringer pennants, neons, and cooler door
    stickers make the program fit your needs.
        Point-of-sale materials include case stackers,
    three-sided table tents, display wrap, stringer
    pennants and waitstaff stickers. Display en-           and rebates ranging from $50 for 32-inch units to        bottled water, Planters peanuts, Nabisco Snack
    hancers include goal posts with hanging banner,        $300 for 65-inch televisions, in addition to special     Crackers, DiGiorno Pizza, Kraft Salad Dress-
    inflatable footballs, TV toppers and roll-out          pricing on 16- and 70-quart Igloo football coolers       ings, Velveeta Cheese & Rotel, Philadelphia
    football fields.                                       and Weber Smokey Mountain Cookers.                       Creme Cheese, A-1 Steak Sauce, Hormel chili,
        Consumers can enter sweepstakes to win                 Consumers will also benefit from cross-              pepperoni and party trays, Frank’s house sauce,
    one of ten Sharp AQUOS 46-inch televisions             merchandising offers for deli platters, chicken,         and Johnsonville brats and sausages.


                                                                                                                     Bud Light Promotion
               A-B Plans Debut of                                                                                     Features Coolest
           “Lightest Beer in the World”                                                                                Sport On Earth
        Anheuser-Busch has set February 1, 2010                                                                              The coolest sport on Earth is teaming up
    as the date for the launch of SELECT 55, “The                                                                   with America’s favorite beer.
    Lightest Beer in the World.”                                                                                        As the 2009-2010 Official Beer Sponsor of
        A smooth, light golden lager with 55 calo-                                                                  the National Hockey League, Bud Light is ready
    ries and 1.9g carbohydrates per each 12-ounce                                                                   to hit the ice on- and off-premise focusing in
    serving, SELECT 55 answers a growing de-                                                                        NHL cities including St. Louis.
    mand among a segment of adult drinkers who                                                                               Using visual cues from the current Bud
    are seeking lower-calorie alcohol beverages to                                                                  Light graphics, this program also features the
    complement their busy lifestyles.                                                                               Blues and other NHL logos, team logos and the
                                                                                                                    Stanley Cup.
                                                                                                                        The theme line “Is This The Year?” directly
                                                                                                                    ties in with the new NHL campaign.
                                                                                                                        Point-of-sale materials include Blues stringer
                                                                                                                    pennants a Blues dangler featuring the Stanley
                                                                                                                    Cup. Signage and a goal crease display will
                                                                                                                    garner lots of attention in the beer aisle.
                                                                                                                        Blues backlit signs and motion-activated tap
                                                                                                                    handle toppers provide a presence on-premise.
                                                               Whether adult drinkers are looking for light
                                                           refreshment after a busy day or if they simply
                                                           enjoy delicious calorie-conscious foods and bev-
                                                           erages, SELECT 55 offers an unparalleled clean,
                                                           crisp flavor with fewer calories than any other beer
                                                           currently available.
                                                               The lighter light beer category has grown 19
                                                           percent year-to-date.
                                                               “SELECT 55 is ideal for adults who want
                                                           to enjoy beer without feeling guilty about the
                                                           calories,” said Pat McGauley, vice president of
                                                           Innovation, Anheuser-Busch, Inc. “Perfect for a
                                                           variety of occasions, adults will enjoy SELECT
                                                           55 at a double-header baseball game, while grill-
                                                           ing on a hot summer day or relaxing at home with
                                                           friends.”
                                                               Featuring a light golden color, SELECT 55 is
                                                           made with caramel malts and a blend of imported
                                                           and domestic hops. Brewed to complement the
                                                           full-flavor of Budweiser SELECT, SELECT 55
                                                           features a unique recipe that gives the beer its crisp
                                                           finish with aroma notes of toasted malt.
                                                               Brewed in St. Louis, SELECT 55 is available
                                                           in 12-ounce, clear signature crown glass bottles
                                                           in 6- and 12-packs, and 12-ounce aluminum cans
6                                                          in 12- and 18-packs.
    Stelmacki’s, 9965 Lewis & Clark in
North County, is celebrating its 44th year
of business . . . Eagle Springs Golf Club,
2575 Redman Road, hosted the third annual
“St. Louis Golf for the Cure” October 10 .
. . Mike Levinson’s 50 Yard Line, 12104
Bellefontaine Road in North County,
celebrated its first anniversary in late July
with the raising of glasses of Budweiser
. . . Jay Nguyen of J & N Market, 1763
New Florissant Road, is the new owner
and operator of Tiger’s Inn, 1149 North
Highway 67 in Florissant.
    Trainwreck Saloon, 314 Westport Plaza
in Maryland Heights, is featuring Jack’s
Pumpkin Spice Ale on tap . . . Chihuahua’s
Bar & Grill, 1932 McKelvey in Maryland
Heights, added outside patio seating during
the summer . . . The Golf Club at Pevely
Farms, 400 Lewis Road in Eureka, and
Crescent Farms Golf Club, 745 Lewis Road
in Wildwood, are now featuring Shock Top
on tap . . . the new McCormick & Schmick’s,       Grey Eagle recognized owner Jim Gannon on the 25th anniversary of The Dry Dock, 780 Lemay Ferry in
17 West County Center in Des Peres, features      South County. From left are Frank Roach, Sales Operations Manager; Bob Pruett, Sales Representative;
a Busch Tailgate Special every Saturday           Gannon; and Chad Luther, Sales Manager.
and Sunday for all NFL and college games
                                                       Applebee’s, 6734 Clayton in Richmond
. . . Clancy’s at the Barn at Lucerne, 930                                                              Association which recently celebrated its
                                                  Heights, put Shock Top on tap replacing
Kehrs Mill Road in Ballwin, provided food                                                               60th anniversary . . . Harpos of Chesterfield,
                                                  Samuel Adams . . . Amal Said opened a new
and drink to the “Festival at the Barn,”                                                                136 Hilltop, and Chuck’s Bar & Grill, 1181
                                                  store, Ultimate Grocery at 8316 Lackland . .
with proceeds benefitting Operation Food                                                                Colonnade Center in Des Peres, are now
                                                  . Ranjan Kar is now selling Anheuser-Busch
Search.                                                                                                 proudly serving Shock Top on tap.
                                                  beers at Smoke Shop, 11086 Midland in
    After 42 years of service to Schnuck’s
                                                  Overland . . . The Waiting Room, 10419 St.
stores across St. Louis County, Tom Waytus                                                                 T R Gater’s, 2778 North Highway 67
                                                  Charles Rock Road in St. Ann, added Grolsch
co-manager at Schnuck’s, 4323 Butler Hill                                                               in Florissant, has expanded and is newly
                                                  Swingtops, Kirin Ichiban 22-ounce bottles and
Road in South County, is retiring. Tom has                                                              remodeled. It has added two draught faucets
                                                  Rolling Rock.
always been a great friend of Grey Eagle.                                                               and now features Budweiser, Bud Light,
                                                       Stateline Discount Tobacco & Liquor,
Congratulations, Tom, and best wishes to                                                                Amber Bock, and Shock Top . . . Deaver’s,
                                                  at 3130 Telegraph in South County, opened
you.                                                                                                    2109 Charbonier Road, Florissant, now
                                                  September 1. Stateline features a “beer cave”
                                                                                                        features Landshark Lager on draught . . .
                                                  and offers a variety of ice cold Anheuser-
                                                                                                        Marley’s Bar & Grill, 500 South Florissant
                                                  Busch products . . . Fletcher’s Kitchen and
                                                                                                        Road in Ferguson, recently celebrated its first
                                                  Tap, 384 Crestwood Plaza in Crestwood,
                                                                                                        anniversary and features Bud, Bud Light, and
                                                  is now serving Shock Top on draught . . .
                                                                                                        Amber Bock on draught.
                                                  Sunset Country Club is updating the front
                                                  nine of the golf course at 9555 Geyer Road
                                                                                                           54th Street Grill has opened at 5310
                                                  in Sunset Hills.
                                                                                                        South Lindbergh in South County and is
                                                       The Corner Bar, at 9853 S Broadway
                                                                                                        proudly serving Bud, Bud Light, Budweiser
                                                  in South County, opened in August and is
                                                                                                        Select, Michelob Ultra, Shocktop and Bud
                                                  Anheuser-Busch draught exclusive, proudly
                                                                                                        Light Golden Wheat on tap.
                                                  serving Bud, Bud light, Busch and Michelob . .
                                                  . Kirkwood Ice and Fuel, 213 North Kirkwood
                                                                                                           Lukas Liquor, 15921 Manchester Road
                                                  Road, celebrated its 18th anniversary in
                                                                                                        in Ellisville, recently hosted the 3rd Annual
                                                  September with Anheuser-Busch specials
                                                                                                        Amazing Taste benefiting Angels Arms. More
                                                  throughout the weekend . . . Phoenix Bar and
                                                                                                        than 500 people attended and sampled over
                                                  Grill, 3924 Lemay Ferry in South County,
                                                                                                        100 beers from around the world. Grey Eagle
                                                  is now proudly serving Monster Energy
                                                                                                        was on hand to sample Bud Light Golden
                                                  exclusively.
                                                                                                        Wheat, Shock Top, Michelob Marzen, Red
                                                       Smugala’s Pizza has moved to a new
                                                                                                        Hook Late Harvest and the beers from the
                                                  location at 10150 Watson in Sunset Hills, and
                                                                                                        Michelob Brewing Company fall sampler.
                                                  celebrated its grand re-opening on October
                                                                                                        Anheuser-Busch Brewmaster George Resich
                                                  24 . . . The Dry Dock, 780 Lemay Ferry,
                                                                                                        conducted a beer tasting seminar.
                                                  celebrated it’s 25th anniversary September 5
                                                  . . . Farotto’s, 9625 Manchester in Rock Hill,
                                                  is now featuring American Ale on draught.
                                                       Hooters, 11835 Lackland Road in Maryland                       In Memoriam
                                                  Heights, recently installed a new draught               Grey Eagle extends its sympathy to the
                                                  system featuring Bud, Bud Light, Budweiser              family of Adel Loeffelman, 98, who died
                                                  Select, Shock Top, Jack’s Pumpkin Spice                 October 10. She and her late husband John,
                                                  Ale and AmberBock . . . OB Clark’s, 1921                owned Johnny’s Market, for many years.
                                                  South Brentwood in Brentwood, added a                   The market, 11555 Gravois in Crestwood,
                                                  deck during summer for customers to enjoy               is one of the largest “mom and and pop”
Showing their loyalty to the “King of Beers” at
Sports Attic, 8212 Manchester in Brentwood,       Anheuser-Busch exclusive draught beers                  grocery stores in the area and is now owned
                                                                                                          by their daughter Debbie.
are, from left, Erica Poulman, Mandy Schmidt      . . . Congratulations to Ellisville Athletic
and Laura Meyer.                                                                                                                                          7
   Attention to
    Customers
Is Key to Success
    at Cugino’s
    “You have to meet customer needs and ex-
pectations to succeed in the food and hospitality
business,” said Ben Goldkamp, co-owner with
Dave Beckham, Jr., of the popular Cugino’s Ital-
ian Grill and Restaurant at 1595 North Lindbergh
in Florissant.
    “Our customers come to us to have a cold
beer after work, to take their family out for a
                                                      Owners Dave Beckham, left, and Ben Goldkamp kept the large Budweiser sign behind the bar when
Friday night pizza, to celebrate a special day with   they bought what is now Cugino’s Italian Grill and Bar in Florissant.
a spouse or date, or to have a birthday party in a
private reserved room,” Dave said. “We work to        flat-panel televisions which are a huge draw on        cause several of the 30-person staff are relatives
make them feel appreciated no matter why they         days and nights when our area sports teams are         (thereby giving Ben and Dave a type of lever-
walk through our doors.”                              playing,” said Ben. “They also added sports            age). In addition, with two co-owners actively
                                                      memorabilia.”                                          involved in the business, it is a little easier to find
                                                          At the same time, Cugino’s started sponsoring      time to enjoy short vacations or family events.
                                                      softball teams and in-door sports such as volleyball   “We are fortunate in both regards but the real key
                                                      and kickball at Jamestown Sports Complex. “That        is the great staff we have to serve the custom-
                                                      brought a lot of customers in for team parties,”       ers,” Ben said.
    Ben and Dave have been best friends since         said Dave. Game Day specials are two-topping               Not surprisingly, Cugino’s offers many Ital-
childhood and they are cousins. In fact, the word     pizzas, 6-bottle buckets and 22-ounce Bud Light        ian dishes on its large menu that includes appe-
cugino is Italian for cousin, hence the name.         and Budweiser Select draughts.                         tizers, salads, sandwiches, entrees and desserts.
“When we and our partner—Dave’s father Dave,              Cugino’s opens at 4 p.m. with drink and food           Two items stand out. One is the “Big Dave”
Sr.—were able to buy (the former) Domenico’s          specials until 6 p.m. On Wednesday, it offers $1       pizza, named after Dave Beckham Sr., a meat
in 2004, we had only one day to come up with          Bud Light draughts all night. It is open seven days    lover’s pizza, and the other is an award-winning
the name on the license applications so that’s        each week.                                             baked Chicken Spedini that is prepared with
how we chose Cugino’s, Ben said. Their website            Two typical problems for restaurateurs are         provel cheese, tomatoes, onion and spices. Ar-
is www.dinecuginos.com.                               staffing and being able to take time away from         cobasso’s salad dressings are also featured.
    Both Ben and Dave had restaurant experi-          work. They are less of a problem at Cugino’s be-
ence before operating Cugino’s. Ben had started
as a dishwasher at Malone’s and had worked in
restaurants for many years. Dave also had been
employed in restaurants and, at the time, was
working toward his degree in the hospitality in-
dustry at the University of Missouri-Columbia.
    After purchasing the business, Dave and Ben
redecorated and rearranged, making it brighter,                                                                 Cugino’s proudly serves all Anheuser-Busch
and expanded by acquiring an adjacent build-                                                                 products and is draught exclusive with Bud
ing. Cugino’s now has a separate bar, a more                                                                 Light, Budweiser Select, Michelob AmberBock,
formal dining room, a party room with areas for                                                              Shock Top, and Goose Island’s Honker’s Ale and
darts, shuffleboard and games, and a downstairs                                                              312 Wheat Ale.
banquet room for private parties, receptions and                                                                “Anheuser-Busch beers are our standard,”
dinners.                                                                                                     Dave said. “Our customers are just like those
    “One of the first things we did was to make                                                              from throughout the St. Louis area, they love
the bar more interesting by adding a dozen large                                                             Budweiser and all the Anheuser-Busch beers.”