Anheuser-Busch and Grey Eagle
Remain Committed to St. Louis
With all the talk about changes in the beer “Our commitment is that Anheuser-Busch
industry, it’s easy to lose sight of what hasn’t remains a wholly owned subsidiary based in St. New Bud Light
changed. St. Louis is still the home of the largest Louis. St. Louis is very much connected with our
U.S. brewer. identity, our heritage and our traditions. That’s Golden Wheat
not something we want to change,” said Dave
Peacock, President and CEO, Anheuser-Busch
Is More Flavorful
Companies, in the recent 2009 issue of St. Louis Light Beer
In addition, A-B and Grey Eagle contribute Inspired by consumer interest in a more
millions of dollars annually to a wide variety of flavorful light beer and the growing popular-
worthy causes and organizations in the region. Lo- ity of wheat beers, Anheuser-Busch introduces
cal organizations supported by Grey Eagle include Bud Light Golden Wheat – an unfiltered wheat
Children’s Hospital, The BackStoppers, Boys brewed with citrus, a hint of coriander and the
Hope Girls Hope, St. Louis Sports Commission, superior drinkability of Bud Light.
Boy Scouts and many more. Bud Light Golden Wheat was introduced in
Also, Anheuser-Busch continues its supports St. Louis County in early October and is the per-
and commitment to long-standing traditions in- fect enhancement when dining out with friends,
cluding the Clydesdales and Grant’s Farm. In fact, relaxing at home or when light beer drinkers seek
the Clydesdales appeared in the Webster Groves a change of pace.
Fourth of July Parade, as well as on Main Street “Bud Light has the unique ability to intro-
in St. Charles.
A-B continues to be one of the region’s larg-
est employers, with more than 4,000 employees.
Grey Eagle, itself, employs more 200 full-time
staff members (union and salaried) and operates
a large distribution center on eleven acres in
Billions of cans and bottles of Budweiser,
“We appreciate the support the St. Louis com-
Michelob and other Anheuser-Busch products
are brewed and bottled in St. Louis every year munity gives our products, our employees and our
and delivered fresh to Midwest retailers by em- company,” said David Stokes, CEO, Grey Eagle
ployees of Anheuser-Busch distributors. Distributors.
St. Louis is the North American Headquarters “We will continue to earn their support by pro-
of Anheuser-Busch InBev, the largest brewer in viding the highest quality products and absolute
the world. And, the leading U.S. brewer is St. best service and do everything we can to make St.
Louis-based Anheuser-Busch, a subsidiary of Louis an even better place to live and work.”
duce wheat beers to a broader audience of beer
Budweiser Guns ‘N Hoses, A-B Promotions drinkers,” said Mike Sundet, Senior Director of
Raise Funds for The BackStoppers Bud Light brands. “With the personality of Bud
Light, Bud Light Golden Wheat appeals to light
A combination of the annual Budweiser Guns (314) 444-5795 in St. Louis City, and (618) 622- beer drinkers who seek a variety of flavor options
‘N Hoses and special Anheuser-Busch promo- 1507 in Illinois. from their beer.”
tions in the St. Louis metropolitan area will raise Additional ticket information is available on Whether garnished with an orange or enjoyed
additional funds for one of St. Louis favorite the event’s new website, www.sltgunsandhoses. straight from the bottle or in a glass, Bud Light
charities, The BackStoppers. com. Tickets are also available at Ticketmaster Golden Wheat offers a light wheat-malt sweet-
Grey Eagle and the brewery’s Budweiser locations, www.ticketmaster.com, and at the Scot- ness upon first sip, which quickly gives way to
brand are title sponsors of the 23rd annual Bud- trade Center box office. a refreshingly crisp, citrus finish.
weiser Guns ‘N Hoses boxing matches at 7 p.m. Budweiser Guns ‘N Hoses is presented and Following successful launches of Bud Light
on Thanksgiving Eve, Wednesday, November promoted by the St. Louis Guns ‘N Hoses Box- Chelada and Bud Light Lime in 2008, Bud Light
25 at Scottrade Center. The event features male ing Association, a non-profit, 501c3 foundation Golden Wheat marks the third brand extension
and female police officers and firefighters from formed to produce the event and give proceeds under the Bud Light name, offering light beer
The BackStoppers coverage areas in Missouri Continued on Page 4 drinkers options suitable for diverse palates and
and Illinois. drinking occasions with the quality they expect
Anheuser-Busch will donate up to $50,000 to from the world’s best-selling light beer.
The BackStoppers based on sales of 30-packs of “Bud Light Golden Wheat is not a craft beer,
Budweiser, Bud Light and Budweiser Select in but captures the refreshment of the wheat beer
the metropolitan area in Missouri and Illinois. style while remaining consistent with Bud Light’s
Grey Eagle and other area Anheuser-Busch product attributes that beer drinkers enjoy,” Mr.
wholesalers are joining with retail customers to Sundet said. “Our Innovations and brewing teams
offer “Hometown Heroes” badges with all pro- have worked for almost two years developing
ceeds going to The BackStoppers. Bud Light Golden Wheat from consumer insight
Budweiser Guns ‘N Hoses will feature 17 and perfecting it to Bud Light standards.”
matches between teams representing area police Bud Light Golden Wheat contains 118
departments (Guns) versus a similar team of calories, 4.1 percent alcohol by volume and is
firefighters (Hoses). Tickets are $30, $25 and $20 available in 12-ounce glass bottles, 22-ounce
and are available at 24-hour hotline telephone single-serve bottles and draught.
numbers: (314) 713-6031 in St. Louis County,
Mike Wiley Tom Breece Sean Patton Bryan Balk Rick Barry Tim Brown
Brian Carron Andy Davis Mark Cregger Patrick Goodwin Jim Gudermuth Jason Hagedorn
Matt Imo John Knoll Darren Maloney Erin Maysent Tim McAllister Amy Muench
Kevin Nemec Jason Noel Julie Rosenhauer Laura Rosenhauer Mike Schaal Joey Serot
Grey Eagle Promotions, Appointments Are Announced
Grey Eagle has announced a series of promo- Newly Hired Employees Sisters Julie and Laura Rosenhauer have
tions and has hired new employees to provide Three employees of Delta Sierra Beverages joined Grey Eagle. Julie will be a Sales Assistant
additional support to retail customers. in California, formerly a Anheuser-Busch owned and Laura is a new member of the Contemporary
The promotions include the new position of distributorship in Stockton, are joining Grey Marketing Team.
Sales Execution Coordinator to assure members Eagle. Mark Cregger has been named a Senior
of the sales team and retailers have complete Merchandiser, Darren Maloney and Mike Schaal
information and resources. Newly hired employ- Joey Serot joins Grey Eagle as a Senior
have become Sales Representatives. All are from
ees are joining Grey Eagle to increase service to Merchandiser. He holds a business manage-
Missouri or Illinois.
retailers and to analyze current and future trends Erin Maysent has been employed as a Busi- ment degree from the Indiana University in
in the brewing industry. ness Analyst reporting to Chief Financial Officer Bloomington.
Mike Wiley has been promoted to Sales Ex- Jerry Jasiek.
ecution Coordinator from Area Sales Manager
position. In his new position, Mr. Wiley will
have responsibility for bundling information
and resources from various sources to insure Grey Eagle’s Loses Team Member as
maximum impact at the retail level.
Tom Breece and Sean Patton have been named Neil O’Sullivan Dies at age 47
Area Sales Managers after extensive experience Neil J. O’Sullivan, who had held a variety of Sales and
in Sales and Marketing at Grey Eagle. Marketing positions at Grey Eagle since he joined the com-
Brian Carron, Andy Davis and Amy Muench pany in 1988, died June 13 at the age of 47.
have been promoted to Sales Representatives. Neil was a Graphics Coordinator at the time of his death.
Tim Brown, Patrick Goodwin and Jason Noel He previously had served as a Sales Representative and Mer-
have been promoted to Sales Assistant. Tim
chandise Coordinator among other positions.
McAllister has been promoted to Sales Develop-
His wife Julie preceded him in death in September 2007.
Rick Barry and Kevin Nemec have been pro- He is survived by a daughter, Erin and sons Conor and Mi-
moted to Merchandising Coordinators. chael as well as many other family members.
Jim Guthermuth was a Senior Merchandiser Jim Bannes, Vice President of Sales and Marketing, said,
before being named to his new position of POS “Neil was an important part of our Grey Eagle family and
Merchandiser. his death came much too early in life. We miss his daily
Bryan Balk, Jason Hagedorn, Matt Imo and Neil O’Sullivan presence and extend our sympathy to his children and other
John Knoll have been promoted to Senior Mer- family members.”
Anheuser-Busch Salutes Anheuser-Busch Retail
Responsible Drinkers Role Program Helps Fight
in Reducing Drunk-Driving Underage Drinking
New data released from the U.S. Depart- Anheuser-Busch and its wholesalers work Anheuser-Busch and its distributors are
ment of Transportation shows drunk-driving year-round to implement numerous respon- helping to fight underage drinking through the
fatalities declined more than 9 percent in sibility programs. In St. Louis County these company’s expanded “We I.D.” program, which
2008. As friends and families are preparing include: is aimed at warning underage individuals to think
for the Thanksgiving, Christmas and New twice before attempting to purchase alcohol
Designated Driver – Promote the use of beverages.
Year’s holidays, Anheuser-Busch is taking designated drivers at bars, restaurants and
the opportunity to remind adults that when We I.D. is used by retailers to remind custom-
home parties. Consumers typically receive free ers who purchase alcohol that they will be asked
they drink, to do so responsibly. non-alcohol beverages or discounts on food
“We’re encouraged by this data, and be- to show valid identification.
from bars or restaurants in exchange for being Elements of the program include We I.D.
lieve our responsibility programs, along with named the designated driver in a group and
the work of our wholesalers, retailers, law posters and signage for cooler doors, driver’s
refraining from drinking on that occasion. license guides to help employees verify identifi-
enforcement, community groups and many
others, have played an important part in Alert Cab - This program brings together cations, and clocks that show the date of the legal
helping make our highways safer, especially local distributors, cab companies, and retail age required to purchase alcohol beverages.
during the holidays,” said Carol Clark, Vice establishments to provide free or reduced-fare “We’re always happy to see retailers doing
President, Corporate Social Responsibility, cab rides to bar and restaurant patrons who the right thing and participating in programs like
Anheuser-Busch, Inc. A recent survey by need a safe ride home. We I.D.,” added Kim Stettes, Senior Director of
TNS Custom Research Inc. showed nearly Corporate Social Responsibility at Anheuser-
WE ID - Special point-of-sale materials Busch. “And we’re thrilled to know our program
two out of three adults – 137 million Ameri- in retail stores and booklets showing current
cans – have either been a designated driver can support and reinforce the good progress
drivers’ licenses in all states are given to retail that’s been made on the underage drinking pre-
or been driven home by one. customers. vention front.”
None For The Road - Grey Eagle’s origi- Initial rollout of the expanded program is
nal responsible drinking program created in taking place in Illinois, Iowa and Indiana.
1982. According to the federal government’s Na-
tional Survey on Drug Use and Health issued
last week, the majority of adolescents in Illinois,
Iowa and Indiana, ages 12 to 17, do not drink.
In addition, the federally-funded Univer-
sity of Michigan “Monitoring the Future” study
shows that past-month drinking among high-
school seniors is at its lowest level since tracking
began in 1975.
Anheuser-Busch Supports Government Teen Drinking Effort
Campaign Coincides with Data Released Today Showing Efforts to Curb Underage Drinking Are Working
Anheuser-Busch is continuing its commit- and other adults to talk with teens and relay a from 9.7 percent in 2007 to 8.8 percent in 2008;
ment to preventing underage drinking by sup- clear message that underage drinking will not be and
porting the federal government’s “We Don’t tolerated.” • Youth heavy drinking went from 2.3 percent
Serve Teens” campaign. Initiated in 2006, “We New data released today from the Substance in 2007 to two percent in 2008.
Don’t Serve Teens,” provides parents, neighbor- Abuse and Mental Health Services Administra- “Our country continues to make great prog-
hoods, business community, and service organi- tion’s (SAMHSA) 2008 National Survey on Drug ress in the fight against underage drinking, but
zations with tips and information to limit teen Use and Health reports a significant decline in there’s more work to do,” said Ms. Clark. “As
access to alcohol. adolescent past-month drinking. The annual re- parents, we can make a difference by talking
As part of its efforts, Anheuser-Busch donates port is a key reflection of the ongoing efforts being with our teens, reminding them to make smart
ad space in national publications, and outdoor made by government agencies, law enforcement, choices, and not providing alcohol to them, even
board placements. community organizations and companies such as for special occasions.”
“A crucial part of preventing underage drink- Anheuser-Busch that work to reduce underage Since 1982, Anheuser-Busch and its whole-
ing is reaching out to adults and asking them to drinking. salers have invested more than $750 million in
do their part by not buying alcohol for teens or The SAMHSA survey shows: national advertising campaigns and community-
providing it to them at parties. It’s unsafe, il- • Youth past-month drinking declined signifi- based programs to promote responsible drinking
legal and irresponsible,” said Carol Clark, Vice cantly from 15.9 percent in 2007 to 14.6 percent and prevent alcohol abuse, including drunk driv-
President of Corporate Social Responsibility for in 2008; and ing. For more information on these efforts and the
Anheuser-Busch. “We’re proud to support this • Youth binge drinking declined significantly progress being made, visit www.beeresponsible.
important campaign that encourages parents com.
Grey Eagle Sponsors
“Street Smart” at
Eureka High School
Life on the streets takes on a whole new
meaning when you are a firefighter/paramedic.
The streets are where the crashes occur, poor
choices have played out, teamwork is a must and
split seconds can save lives.
It is these kinds of life-changing experiences
that create the backdrop for a dramatic, program
called Street Smart that was recently presented
to students at Eureka High School, sponsored by
Grey Eagle as part of the company’s commitment
to fighting underage drinking and driving.
During the presentation, a team of two certi-
fied paramedics walked students through what
happens at a trauma scene using the medical
equipment they employ daily in their jobs. From
taking a pulse, to loading the victim onto a back-
board, to simulating an intravenous line being Budweiser Guns ‘N Hoses . . .
inserted, the audience can see and feel what it is Continued from Page 1
Centerville, Illinois Police Department; David
like to try to save a life. to The BackStoppers. Former Grey Eagle owner Grass, Jr., a Firefighter in Ste. Genevieve, Mis-
Jerry Clinton is Executive Director of the as- souri and St. Louis Metropolitan Police Depart-
sociation. ment Officer Julius Moore.
Clinton and Grey Eagle Chief Executive The Ten-Count will also honor two police
Officer David Stokes are both members of The officers who died during the past year of injuries
BackStoppers board of directors. they sustained on duty in previous years. They
“We are pleased to join with Anheuser-Busch are Sgt. Jay Noser, and Officer Glennon Fernau,
and Budweiser, brewed here in our hometown, to both of whom were members of the Florissant
raise money for The Backstoppers which serves as Police Department.
a safety net for the first responders in the metro- Budweiser Guns ‘N Hoses boxing coaches
politan area,” said Mr. Stokes. “We are proud and Jim Byrne, Mel Johnson and Jim Hathman died
humbled to be able to help the families of these since last November’s event and will be recog-
Hometown Heroes.” nized during the Ten-Count ceremonies.
Since the first Budweiser Guns ‘N Hoses was
held in 1987, more than $2.6 million has been
raised for The BackStoppers which assists the
Students also learn what it is like to be the families of Police Officers and Firefighters who
victim. They learn the stories behind the crashes, die in the line of duty. When tragedy occurs, the
they hear the choices that individuals were given group provides cash for immediate expenses
and they see irresponsible actions played out. and later returns to make arrangements to make
Street Smart audience members come to mortgage and car payments, and other living and
know the power of making the right choices, educational expenses.
from choosing not to engage in underage drink-
ing or use illegal drugs, to choosing to wear a seat Ten-Count Honors Fallen Heroes Budweiser Guns ‘N Hoses has become one
belt. They also learn the consequences associated During opening ceremonies at Budweiser of the areas largest charitable special events and
with their actions and the importance and value Guns ‘N Hoses, boxing’s traditional Ten-Count thousands of fans watch and loudly cheer as
of their own lives. will recognize the loss of Lt. Gregory Jonas of the their favorite Police Officer or Firefighter steps
into the ring.
Baseball Fans Use Safe-Ride Home during Boxers are matched by weight, skill level
and boxing experience and each wears all safety
MLB All-Star Week In St. Louis equipment for the 60- and 90-second rounds.
Each bout is limited to three rounds.
Major League Baseball, the St. Louis Cardi- Grey Eagle and Lohr Distributing, also partnered
nals and Anheuser-Busch announced 4,600 base- with Laclede Cab to implement Anheuser-Busch’s Ring Of Champions Sponsors
ball fans took advantage of Anheuser-Busch’s Alert Cab program at bars and restaurants in Recognition will be given to special spon-
safe-ride home programs during the All-Star downtown St. Louis. As part of the program, sorships provided by Anheuser-Busch, The
game festivities in July. bartenders and servers at participating bars and Boeing Company, Clayco, Dave Mungenast
“This year’s Midsummer Classic was a huge restaurants received a confidential phone number Motorsports, Dave Sinclair Ford, J.D. Streett
success, drawing hundreds of thousands of base- to request a free cab ride for adults in need of a (ZX Stations), Marc Bulger Foundation, Sam’s
ball fans to St. Louis,” said John Brody, senior safe ride home. Club and Servpro.
vice president, Corporate Sales and Marketing, Ozark USA Boxing sanctions Budweiser
Major League Baseball. “St. Louis has been a Guns’ N Hoses and members of the group serve
wonderful host, and we appreciate the many pro- as judges, ringside officials and coaches.
grams put in place by the community to promote The BackStoppers, founded in 1959, is
personal responsibility.” observing its 50th anniversary during 2009.
Anheuser-Busch partnered with Major (Alert Cab is available to Grey Eagle’s retail BackStoppers serve as a safety net for fami-
League Baseball, the St. Louis Cardinals, Sports- customers year round.) lies of Police Officers and Firefighters in the
ervice and TEAM (Techniques for Effective Finally, close to 300 fans relied on ScooterGuy City of St. Louis and the Missouri Counties of
Alcohol Management) Coalition to implement to get home safely following the All-Star festivi- St. Louis, St. Charles, Jefferson, Franklin, St.
its Budweiser Good Sport program at events ties. ScooterGuy was stationed outside of Busch Francois, Lincoln, Perry, Pike, Ste. Genevieve,
held at Busch Stadium and in the All-Star Spon- Stadium and at area bars and restaurants. Warren and Washington; and St. Clair, Madison,
sor Zone. Good Sport, Sound Attitude, Alert Cab and Monroe, Clinton and Bond counties in Illinois.
ScooterGuy were endorsed by the St. Louis The group also covers members of Troop C of
Grey Eagle, Lohr Sponsor Alert Cab
Metropolitan Police Department, St. Louis Fire the Missouri State Patrol and District 11 of the
Anheuser-Busch and its local distributors, Department and Illinois State Police. Illinois State Police.
The Budweiser family—Budweiser, Bud
Light and Budweiser Select—will focus on the
Budweiser Clydesdales to recall family holiday
traditions through the end of the year.
The popular commercial showing the Bud-
weiser Clydesdales in snow scenes will return
to television during the holiday season “The
Season for Family” features point–of-sale mate-
rials that deliver rich, vibrant colors and holiday
The P.O.S. elements highlight the unique and
endearing characteristics of the Clydesdales, in-
cluding a large wooden wagon, small and large
wagon bin displays, Clydesdale display topper
and display corner.
Also available are cooler stickers, case
cards, display wraps, table tents, floor decal and
glamour banners. Display enhancers include a
holiday ribbon with bell dangler and a Bud Light
Cross-merchandising will offer specials on
a variety of food items including turkey, ham
and deli platters; Hormel chili, pepperoni and
party trays; Nabisco snack crackers, Planters
nuts; KC Masterpiece sauces, marinades and
seasonings; and Hidden Valley Ranch Dip mixes
Michelob Rye Pale Ale is One
Of Great Beers in Michelob Sampler
The four beers in the new Michelob Brewing Rye P.A.’s intense hop flavors and dry-hopped
Co. Fall/Winter Sampler Pack are ales, but that’s aromas complement the rye’s spicy undertones,
where their similarities end. Each beer showcases resulting in a twist on the classic India Pale Ale
the diverse range of ingredients and styles found (IPA) style and an ideal addition to our family of
in these warm-fermenting favorites. beers.”
Available through next February in St. Louis The four ales included in the sampler pack
County, the sampler pack features year-round are:
classics Michelob Pale Ale and Michelob Porter, Michelob Rye Pale Ale is a robust ale with a
the return of Michelob Bavarian Style Wheat and robust ale with distinct bitterness, perfectly bal-
the all-new Michelob Rye India Pale Ale (Rye anced by complex malt flavors and the spiciness
P.A.). Sampler packs are available in 12- and of rye. Previously only shared at beer festivals,
24-packs. this highly anticipated beer is being introduced
exclusively in the Michelob Brewing Co. Fall/
Winter Sampler Pack.
Michelob Bavarian Style Wheat is an un-
filtered wheat beer that is lightly hopped and
fermented using a unique yeast strain to create
characteristic banana and clove aromas. The
beer was originally introduced in 2006 as part of
a sampler pack and made available seasonally in Budweiser is Sponsor
Michelob Pale Ale is dry hopped to produce Of Team USA
a delicious floral and citrus nose. This balanced In Winter Olympics
ale pours a thick foam head and displays a deep,
orange-amber color. Michelob Pale Ale’s spicy The Great American Lager is proud to sup-
tones and a slightly bitter profile are balanced with port the great American athletes at the 2010 Win-
a clean finish. ter Games. As an official sponsor of Team USA,
Michelob Porter showcases bold coffee and Budweiser is ready to let the games begin.
chocolate tones with subtle notes of raspberry and The 21st Winter Olympics will be held Febru-
pine. With a lineage tracing back to 18th century ary 12-28 in Vancouver, British Columbia, and
London, our porter displays the creamy texture will generate large amounts of media coverage
“The Michelob sampler pack brings to life and hearty flavor that made this English-style ale and viewership.
our passions for exploring new styles and creat- famous. With numerous winter cues and elements
ing a collection with a beer for every palate,” Every sampler pack includes a flighting sheet of the brand’s graphics, this program features
said Adam Goodson, Brewmaster at Michelob with tasting notes and a summary of each beer’s members of Team USA and a compelling
Brewing Co. “We crafted Michelob Rye P.A. us- ingredients to reveal how the brewmasters’ reci- hook–consumers could win a trip to the games
ing feedback on many versions of the recipe that pes impact the colors, aromas and flavors found in Vancouver. This much anticipated program
we shared with beer enthusiasts at beer festivals among the different styles. has a variety of elements, including C.A.P.S.,
across the country. Rye is a challenging grain to The flighting sheet’s glassware and food stringer pennants, table tents, display wraps,
use in brewing and adds considerable malt flavor pairing recommendations provide serving tips to downhill skier enhancers, snowboard danglers
complexity compared to barley alone. Michelob enhance tastings at home. and more. 5
Bud Bowl 2010 Is
On the heels of this year’s huge “Tailgate
Approved” football program, Bud Bowl 2010 is
ready to throw touchdown passes in retail stores
before the Big Game in Miami with compelling
point-of-sale materials that are definitely “Bud
The Budweiser and Bud Light bottle play-
ers are back, along with the Sharp AQUOS TV
sweepstakes offer. Consumers can register to
win a Sharp AQUOS television or get rebates
on their purchases of Sharp AQUOS television
in several sizes.
Retailers can create their own football field at
display with the rollout mat, self-standing goal
posts, and branded coaches’ chalkboard. C.A.P.S.
inserts, stringer pennants, neons, and cooler door
stickers make the program fit your needs.
Point-of-sale materials include case stackers,
three-sided table tents, display wrap, stringer
pennants and waitstaff stickers. Display en- and rebates ranging from $50 for 32-inch units to bottled water, Planters peanuts, Nabisco Snack
hancers include goal posts with hanging banner, $300 for 65-inch televisions, in addition to special Crackers, DiGiorno Pizza, Kraft Salad Dress-
inflatable footballs, TV toppers and roll-out pricing on 16- and 70-quart Igloo football coolers ings, Velveeta Cheese & Rotel, Philadelphia
football fields. and Weber Smokey Mountain Cookers. Creme Cheese, A-1 Steak Sauce, Hormel chili,
Consumers can enter sweepstakes to win Consumers will also benefit from cross- pepperoni and party trays, Frank’s house sauce,
one of ten Sharp AQUOS 46-inch televisions merchandising offers for deli platters, chicken, and Johnsonville brats and sausages.
Bud Light Promotion
A-B Plans Debut of Features Coolest
“Lightest Beer in the World” Sport On Earth
Anheuser-Busch has set February 1, 2010 The coolest sport on Earth is teaming up
as the date for the launch of SELECT 55, “The with America’s favorite beer.
Lightest Beer in the World.” As the 2009-2010 Official Beer Sponsor of
A smooth, light golden lager with 55 calo- the National Hockey League, Bud Light is ready
ries and 1.9g carbohydrates per each 12-ounce to hit the ice on- and off-premise focusing in
serving, SELECT 55 answers a growing de- NHL cities including St. Louis.
mand among a segment of adult drinkers who Using visual cues from the current Bud
are seeking lower-calorie alcohol beverages to Light graphics, this program also features the
complement their busy lifestyles. Blues and other NHL logos, team logos and the
The theme line “Is This The Year?” directly
ties in with the new NHL campaign.
Point-of-sale materials include Blues stringer
pennants a Blues dangler featuring the Stanley
Cup. Signage and a goal crease display will
garner lots of attention in the beer aisle.
Blues backlit signs and motion-activated tap
handle toppers provide a presence on-premise.
Whether adult drinkers are looking for light
refreshment after a busy day or if they simply
enjoy delicious calorie-conscious foods and bev-
erages, SELECT 55 offers an unparalleled clean,
crisp flavor with fewer calories than any other beer
The lighter light beer category has grown 19
“SELECT 55 is ideal for adults who want
to enjoy beer without feeling guilty about the
calories,” said Pat McGauley, vice president of
Innovation, Anheuser-Busch, Inc. “Perfect for a
variety of occasions, adults will enjoy SELECT
55 at a double-header baseball game, while grill-
ing on a hot summer day or relaxing at home with
Featuring a light golden color, SELECT 55 is
made with caramel malts and a blend of imported
and domestic hops. Brewed to complement the
full-flavor of Budweiser SELECT, SELECT 55
features a unique recipe that gives the beer its crisp
finish with aroma notes of toasted malt.
Brewed in St. Louis, SELECT 55 is available
in 12-ounce, clear signature crown glass bottles
in 6- and 12-packs, and 12-ounce aluminum cans
6 in 12- and 18-packs.
Stelmacki’s, 9965 Lewis & Clark in
North County, is celebrating its 44th year
of business . . . Eagle Springs Golf Club,
2575 Redman Road, hosted the third annual
“St. Louis Golf for the Cure” October 10 .
. . Mike Levinson’s 50 Yard Line, 12104
Bellefontaine Road in North County,
celebrated its first anniversary in late July
with the raising of glasses of Budweiser
. . . Jay Nguyen of J & N Market, 1763
New Florissant Road, is the new owner
and operator of Tiger’s Inn, 1149 North
Highway 67 in Florissant.
Trainwreck Saloon, 314 Westport Plaza
in Maryland Heights, is featuring Jack’s
Pumpkin Spice Ale on tap . . . Chihuahua’s
Bar & Grill, 1932 McKelvey in Maryland
Heights, added outside patio seating during
the summer . . . The Golf Club at Pevely
Farms, 400 Lewis Road in Eureka, and
Crescent Farms Golf Club, 745 Lewis Road
in Wildwood, are now featuring Shock Top
on tap . . . the new McCormick & Schmick’s, Grey Eagle recognized owner Jim Gannon on the 25th anniversary of The Dry Dock, 780 Lemay Ferry in
17 West County Center in Des Peres, features South County. From left are Frank Roach, Sales Operations Manager; Bob Pruett, Sales Representative;
a Busch Tailgate Special every Saturday Gannon; and Chad Luther, Sales Manager.
and Sunday for all NFL and college games
Applebee’s, 6734 Clayton in Richmond
. . . Clancy’s at the Barn at Lucerne, 930 Association which recently celebrated its
Heights, put Shock Top on tap replacing
Kehrs Mill Road in Ballwin, provided food 60th anniversary . . . Harpos of Chesterfield,
Samuel Adams . . . Amal Said opened a new
and drink to the “Festival at the Barn,” 136 Hilltop, and Chuck’s Bar & Grill, 1181
store, Ultimate Grocery at 8316 Lackland . .
with proceeds benefitting Operation Food Colonnade Center in Des Peres, are now
. Ranjan Kar is now selling Anheuser-Busch
Search. proudly serving Shock Top on tap.
beers at Smoke Shop, 11086 Midland in
After 42 years of service to Schnuck’s
Overland . . . The Waiting Room, 10419 St.
stores across St. Louis County, Tom Waytus T R Gater’s, 2778 North Highway 67
Charles Rock Road in St. Ann, added Grolsch
co-manager at Schnuck’s, 4323 Butler Hill in Florissant, has expanded and is newly
Swingtops, Kirin Ichiban 22-ounce bottles and
Road in South County, is retiring. Tom has remodeled. It has added two draught faucets
always been a great friend of Grey Eagle. and now features Budweiser, Bud Light,
Stateline Discount Tobacco & Liquor,
Congratulations, Tom, and best wishes to Amber Bock, and Shock Top . . . Deaver’s,
at 3130 Telegraph in South County, opened
you. 2109 Charbonier Road, Florissant, now
September 1. Stateline features a “beer cave”
features Landshark Lager on draught . . .
and offers a variety of ice cold Anheuser-
Marley’s Bar & Grill, 500 South Florissant
Busch products . . . Fletcher’s Kitchen and
Road in Ferguson, recently celebrated its first
Tap, 384 Crestwood Plaza in Crestwood,
anniversary and features Bud, Bud Light, and
is now serving Shock Top on draught . . .
Amber Bock on draught.
Sunset Country Club is updating the front
nine of the golf course at 9555 Geyer Road
54th Street Grill has opened at 5310
in Sunset Hills.
South Lindbergh in South County and is
The Corner Bar, at 9853 S Broadway
proudly serving Bud, Bud Light, Budweiser
in South County, opened in August and is
Select, Michelob Ultra, Shocktop and Bud
Anheuser-Busch draught exclusive, proudly
Light Golden Wheat on tap.
serving Bud, Bud light, Busch and Michelob . .
. Kirkwood Ice and Fuel, 213 North Kirkwood
Lukas Liquor, 15921 Manchester Road
Road, celebrated its 18th anniversary in
in Ellisville, recently hosted the 3rd Annual
September with Anheuser-Busch specials
Amazing Taste benefiting Angels Arms. More
throughout the weekend . . . Phoenix Bar and
than 500 people attended and sampled over
Grill, 3924 Lemay Ferry in South County,
100 beers from around the world. Grey Eagle
is now proudly serving Monster Energy
was on hand to sample Bud Light Golden
Wheat, Shock Top, Michelob Marzen, Red
Smugala’s Pizza has moved to a new
Hook Late Harvest and the beers from the
location at 10150 Watson in Sunset Hills, and
Michelob Brewing Company fall sampler.
celebrated its grand re-opening on October
Anheuser-Busch Brewmaster George Resich
24 . . . The Dry Dock, 780 Lemay Ferry,
conducted a beer tasting seminar.
celebrated it’s 25th anniversary September 5
. . . Farotto’s, 9625 Manchester in Rock Hill,
is now featuring American Ale on draught.
Hooters, 11835 Lackland Road in Maryland In Memoriam
Heights, recently installed a new draught Grey Eagle extends its sympathy to the
system featuring Bud, Bud Light, Budweiser family of Adel Loeffelman, 98, who died
Select, Shock Top, Jack’s Pumpkin Spice October 10. She and her late husband John,
Ale and AmberBock . . . OB Clark’s, 1921 owned Johnny’s Market, for many years.
South Brentwood in Brentwood, added a The market, 11555 Gravois in Crestwood,
deck during summer for customers to enjoy is one of the largest “mom and and pop”
Showing their loyalty to the “King of Beers” at
Sports Attic, 8212 Manchester in Brentwood, Anheuser-Busch exclusive draught beers grocery stores in the area and is now owned
by their daughter Debbie.
are, from left, Erica Poulman, Mandy Schmidt . . . Congratulations to Ellisville Athletic
and Laura Meyer. 7
Is Key to Success
“You have to meet customer needs and ex-
pectations to succeed in the food and hospitality
business,” said Ben Goldkamp, co-owner with
Dave Beckham, Jr., of the popular Cugino’s Ital-
ian Grill and Restaurant at 1595 North Lindbergh
“Our customers come to us to have a cold
beer after work, to take their family out for a
Owners Dave Beckham, left, and Ben Goldkamp kept the large Budweiser sign behind the bar when
Friday night pizza, to celebrate a special day with they bought what is now Cugino’s Italian Grill and Bar in Florissant.
a spouse or date, or to have a birthday party in a
private reserved room,” Dave said. “We work to flat-panel televisions which are a huge draw on cause several of the 30-person staff are relatives
make them feel appreciated no matter why they days and nights when our area sports teams are (thereby giving Ben and Dave a type of lever-
walk through our doors.” playing,” said Ben. “They also added sports age). In addition, with two co-owners actively
memorabilia.” involved in the business, it is a little easier to find
At the same time, Cugino’s started sponsoring time to enjoy short vacations or family events.
softball teams and in-door sports such as volleyball “We are fortunate in both regards but the real key
and kickball at Jamestown Sports Complex. “That is the great staff we have to serve the custom-
brought a lot of customers in for team parties,” ers,” Ben said.
Ben and Dave have been best friends since said Dave. Game Day specials are two-topping Not surprisingly, Cugino’s offers many Ital-
childhood and they are cousins. In fact, the word pizzas, 6-bottle buckets and 22-ounce Bud Light ian dishes on its large menu that includes appe-
cugino is Italian for cousin, hence the name. and Budweiser Select draughts. tizers, salads, sandwiches, entrees and desserts.
“When we and our partner—Dave’s father Dave, Cugino’s opens at 4 p.m. with drink and food Two items stand out. One is the “Big Dave”
Sr.—were able to buy (the former) Domenico’s specials until 6 p.m. On Wednesday, it offers $1 pizza, named after Dave Beckham Sr., a meat
in 2004, we had only one day to come up with Bud Light draughts all night. It is open seven days lover’s pizza, and the other is an award-winning
the name on the license applications so that’s each week. baked Chicken Spedini that is prepared with
how we chose Cugino’s, Ben said. Their website Two typical problems for restaurateurs are provel cheese, tomatoes, onion and spices. Ar-
is www.dinecuginos.com. staffing and being able to take time away from cobasso’s salad dressings are also featured.
Both Ben and Dave had restaurant experi- work. They are less of a problem at Cugino’s be-
ence before operating Cugino’s. Ben had started
as a dishwasher at Malone’s and had worked in
restaurants for many years. Dave also had been
employed in restaurants and, at the time, was
working toward his degree in the hospitality in-
dustry at the University of Missouri-Columbia.
After purchasing the business, Dave and Ben
redecorated and rearranged, making it brighter, Cugino’s proudly serves all Anheuser-Busch
and expanded by acquiring an adjacent build- products and is draught exclusive with Bud
ing. Cugino’s now has a separate bar, a more Light, Budweiser Select, Michelob AmberBock,
formal dining room, a party room with areas for Shock Top, and Goose Island’s Honker’s Ale and
darts, shuffleboard and games, and a downstairs 312 Wheat Ale.
banquet room for private parties, receptions and “Anheuser-Busch beers are our standard,”
dinners. Dave said. “Our customers are just like those
“One of the first things we did was to make from throughout the St. Louis area, they love
the bar more interesting by adding a dozen large Budweiser and all the Anheuser-Busch beers.”