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Sarah Baehr

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					Sarah Baehr

As Vice President of Media, Sarah Baehr leads Avenue A | Razorfish's New York media
planning and buying discipline. In addition to managing the day-to-day operations of the
team, she is responsible for developing and implementing high level strategic media
direction for clients such as Capital One, Victoria's Secret, Starwood and AstraZeneca.
Sarah also serves as an executive member of the agency's advanced media solutions
group.

Formerly a Partner and Group Planning Director of OgilvyOne Worldwide, she was
responsible for all online and direct media planning and execution for IBM. Additionally,
Sarah led the international digital media efforts for American Express and oversaw the
domestic online media planning for Kimberly Clark, NY Times Digital and AIG, among
others. Previously, she was in client services at Blue Marble, an interactive advertising
agency, managing various Procter & Gamble brands and before then with Williams
Television Time, a direct response television buying firm.

Sarah is a native of Southern California and a graduate of the University of Southern
California. She is active in the New York digital community sitting on a number of
advisory boards as well as the board of directors of 212NYC.org, the NY-based online,
advertising club and the Digital Marketing committee of the AAAA's.

				
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