Sarah Baehr As Vice President of Media, Sarah Baehr leads Avenue A | Razorfish's New York media planning and buying discipline. In addition to managing the day-to-day operations of the team, she is responsible for developing and implementing high level strategic media direction for clients such as Capital One, Victoria's Secret, Starwood and AstraZeneca. Sarah also serves as an executive member of the agency's advanced media solutions group. Formerly a Partner and Group Planning Director of OgilvyOne Worldwide, she was responsible for all online and direct media planning and execution for IBM. Additionally, Sarah led the international digital media efforts for American Express and oversaw the domestic online media planning for Kimberly Clark, NY Times Digital and AIG, among others. Previously, she was in client services at Blue Marble, an interactive advertising agency, managing various Procter & Gamble brands and before then with Williams Television Time, a direct response television buying firm. Sarah is a native of Southern California and a graduate of the University of Southern California. She is active in the New York digital community sitting on a number of advisory boards as well as the board of directors of 212NYC.org, the NY-based online, advertising club and the Digital Marketing committee of the AAAA's.