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					                                          C o - o p              A m e r i c a :              C l i m a t e      A c t i o n


                                                           ADOPT-A-DEALER
                                                          Changing the Face of Automakers One Dealer at a Time
                                                                  WWW.CLIMATEACTION.ORG - WWW.COOPAMERICA.ORG




         The Chevy Volt concept car is a unique plug-in                                                                                This Toyota Prius was converted by
         hybrid without a gasoline drive engine.                                                                                       CalCars.org to be a plug-in hybrid
                                                                                                                                       electric vehicle that gets over 100 MPG.



THIS TOOLKIT CONTAINS:
1. Tell Your Dealers: Plug-in Hybrids Are Our Future                 Appendix A: Climate Action Talking Points
2. Why Adopt A Dealer?                                               Appendix B: Dealer Survey
3. Adopting Your Dealer                                              Appendix C: Sample Dealer Letter
  • Stage One: Getting Started                                       Appendix D: Corn Ethanol Fact Sheet
  • Stage Two: Sustaining Pressure                                   Appendix E: Top Mega Dealers                         Co-op America’s Adopt-A-Dealer Packet        1.
1. TELL YOUR DEALERS:
   PLUG-IN HYBRIDS ARE OUR FUTURE
 THANKS FOR JOINING THE ADOPT-A-DEALER PRO-                      eliminate vehicle greenhouse gas emissions. The single big-         interest for the automakers to send them more fuel-efficient
 GRAM! This is an exciting time to launch a campaign to          gest step towards breaking our oil addiction is for the auto-       vehicles, so they aren’t stuck with gas-guzzlers sitting unsold
 slow global warming and break America’s oil addiction. This     mobile industry to produce cleaner, more fuel-efficient cars.         on their lots.
 packet will give you everything you need to contribute to       The technology exists today to make cars that go much far-
 global change by working in your own community. By              ther on a gallon of gas, and it’s time for the automakers to        Imagine if dealers could sell plug-in hybrid electric vehicles
 “Adopting a Dealer,” you can help get America on the road       put those cars on the road.                                         (PHEVs) instead of Hummers! As compared to the 12-mpg
 to energy security, a strong economy, a safe environment, im-                                                                       Hummer, today’s PHEVs can get more than 100 miles per
 proved national security and long-term sustainability.          The Adopt-a-Dealer program is a joint project that makes it         gallon. They can even drive as far as 40 miles without con-
                                                                 easy for anyone to be a part of the solution. Auto dealers are      suming a single drop of gasoline. Instead of producing these
 Co-op America, Global Exchange, Rainforest Action Net-          an important link in the chain of oil addiction and global          ultra fuel-efficient vehicles, the automakers are promoting
 work and many others are working together to convince the       warming for two key reasons. First, they have influence over         half measures and false solutions. They are avoiding increases
 auto industry to dramatically improve fuel efficiency and         the auto executives in Detroit. Second, it’s in the dealers’ best   in fuel economy and instead producing more “flex-fuel” ve-
                                                                                                                                     hicles, which are designed to run on gasoline or ethanol. Pro-
                                                                                                                                     ducing a gallon of corn ethanol uses almost a gallon of fossil
                                                                                                                                     fuel. Since the U.S. derives about 97 percent of its ethanol
                                                                                                                                     from corn, flex-fuel vehicles that rely on ethanol are not a
                                                                                                                                     viable option for emission-free vehicles. Check out our fact
                                                                                                                                     sheet in Appendix D to learn more about corn ethanol.

                                                                                                                                     OIL ADDICTION AND CLIMATE CHANGE ARE AMONG
                                                                                                                                     THE GREATEST THREATS WE FACE IN THE 21ST
                                                                                                                                     CENTURY. We have a strong history of American innova-
                                                                                                                                     tion and the motivation to challenge the status quo. We can
                                                                                                                                     work together to get auto dealers on board to speak up for
                                                                                                                                     their and our best interests. We thank you for joining us in
                                                                                                                                     an ambitious campaign to bring about an ecological U-turn
                                                                                                                                     in the auto industry. Let’s get on the road to recovery!




                                                                                                                                         12 MPG VS 100 MPG
                                                                                                                                                         Co-op America’s Adopt-A-Dealer Packet   2.
2. WHY ADOPT A DEALER?
 DEALERS ARE THE KEY.                                               WHAT’S A MEGA DEALER?                                                 United Kingdom. Penske’s crown jewel is Longo Toyota; locat-
 Dealerships exist as the retail face of automakers. Without        While many auto dealerships have traditionally been family-           ed in El Monte, California. Longo has held the title of largest
 them, the automakers can’t sell their vehicles. The dealers help   owned, there is a growing trend towards consolidation in the          Toyota dealership in the United States since 1967.
 the manufacturers track consumer interests. When dealers com-      industry. In fact, these mega dealers own dozens and sometimes
 plain, manufacturers listen. And who do the dealers listen to?     hundreds of dealerships across the country. Consequently auto-        If community members across the United States and Canada
 Us, their customers, of course!                                    makers listen very closely to them.                                   start a dialogue with the manager of their local Penske dealer-
                                                                                                                                          ship, we can convince the company’s CEO to publicly support
 The Adopt-a-Dealer program is an innovative way for anyone         Since these mega dealers have multiple locations, people na-          dramatic and immediate improvements in fuel economy. The
 and everyone to get involved in the movement to motivate           tionwide can strategically organize around the same dealer-           key is to ask that the local manager communicate his or her
 automakers to be a part of the solution instead of the prob-       ship chain and work together to be very effective! We have             support for fuel economy back to the Penske corporate head-
 lem. Dealers are in a unique position to tell the manufacturers    good research on these companies and can help you find a local         quarters in Bloomfield, Michigan. If enough local managers do
 that producing the most fuel-efficient cars possible is good for     mega dealer.                                                          the same, we can convince the CEO to relay the same message
 America and good for business. So, let’s get to it and let deal-                                                                         on to the major automakers in Detroit.
 ers and automakers know that consumers are clamoring for the       The top mega dealers in the U.S. are Auto Nation (with 257
 most efficient vehicles.                                             dealerships), Penske (with 178 dealerships), Group 1 (with            MEGA DEALERS HAVE POWER.
                                                                    105 dealerships), Sonic Automotive (with 149 dealerships),            Now that we’ve won support from AutoNation, the biggest
 NOW IS THE TIME TO GET                                             Lithia (with 104 dealerships), and Ashbury (87 dealerships).          corporate dealership group in the U.S., it’s time to focus our
 DEALERS WORKING WITH US.                                           See Appendix E for more dealer information. AutoNation is             energies on the other Mega Dealers.
 Due to current uncertainty and upheavals in the U.S. auto in-      already on board, so now it’s time to focus on Penske Automo-
 dustry, dealers are seeing issues of oil independence and fuel     tive Group (PAG), formerly called United Auto Group. They             All dealers are important, whether they are affiliated with a
 efficiency not just as moral issues, but as essential to their own   are the world’s second largest dealership group, with 311 retail      mega dealer or locally owned and operated. Read on to find out
 survival!                                                          franchises, primarily in the United States, Puerto Rico and the       how to tailor your strategy to your community’s situation.

 The U.S. auto industry is caught in a downward spiral of oil
 addiction that is devastating the sector’s economic future. In       THERE IS A HISTORY OF DEALERS SPEAKING UP AND HAVING A BIG IMPACT.
 recent years, credit rating agencies, banks and the stock mar-
 ket have all attributed Detroit’s poor economic performance
 to its over-reliance on gas-guzzling cars,                                    One brave dealer, Adam Lee, president of Lee Automalls in Maine—one of the state’s top dealers—has
 trucks and SUVs. But, while American                                          boldly spoken out in favor of fuel efficiency in the auto industry:
 consumers flock to more fuel-efficient
 brands in the face of sky-rocketing gas                                       “These cars that Detroit bets their future on, and my future, are not selling. [Automakers] need a not-
 prices, the car manufacturers are deflect-                                     so-gentle nudge in the right direction of producing cleaner cars. I am afraid that if they don’t pick up
 ing the consequences of poor planning                                         the pace not only will global warming continue to get much worse, I will be stuck with a lot full of
 onto their workforce and dealer net-                                          cars that no one will buy; or even worse: This country will no longer have a domestic car industry.”
 work. In fact, several automakers have
 publicly stated that they plan to downsize                                   In May 2006, after months of grassroots organizing at dealerships, AutoNation (the largest corporate owner of dealerships
 their dealer base. Many dealers are becom-                                   in the U.S.) became the first major car dealer to support the campaign and call on the automakers to make ultra fuel-ef-
 ing more vocal than ever about what the                                      ficient PHEVs. CEO Mike Jackson called the PHEV “a vehicle that I believe the American consumer will not just consider,
 industry needs to do to turn itself around.                                  but buy. We look forward to selling it.” Jackson continues to be a vocal advocate for fuel efficiency. This campaign victory
 We know it; analysts know it; and dealers                                    garnered significant national media attention, and stirred things up throughout the whole auto industry.
 are starting to agree – the only “way for-
 ward” is through innovation that prioritizes                                 Adopt-a-Dealer can move even more dealers to support viable options to improve fuel economy and reduce greenhouse-gas
                                                                              emissions. In the coming year, we will continue to focus on this strategy as a catalyst for change in the U.S. auto industry.
 increasing fuel economy.


                                                                                                                                                                Co-op America’s Adopt-A-Dealer Packet         3.
                                                                                                                      Here are the steps you can take to enlist
3. ADOPTING YOUR DEALER                                                                                               dealers in the effort to break our oil addiction.




                                                                    5
GETTING STARTED                                                            THE AGENDA FOR THE MEETING SHOULD BE CARE-                    NO MEGA DEALER NEAR YOU? NO PROBLEM!
                                                                           FULLY PLANNED. You should start out the meeting with          HERE’S HOW TO APPROACH A LOCALLY OWNED

1
      First, locate the dealership in your area that you want to
      adopt. Your first priority should be a mega dealer — but if           the following:                                                AND OPERATED DEALER:
      there is no mega dealer in your area, that’s OK — read on                                                                          In these days of mega-dealers and consolidations, you have a
to find out how to approach your locally owned dealership.           •   Introduction: Who you are & affiliation                            unique opportunity to position yourself as a friend and ally to
                                                                    •   Why are you at the dealership? (Appendix A)                      the local dealership. First, be sure to do some research. For ex-
To find out if there is a Penske mega dealer in your neighbor-       •   Have dealer answer dealer survey questions (Appendix B)          ample, review their public materials, website or customer news-
hood, go to: www.penskeautomotive.com.                              •   Review and share dealer letter (Appendix C)                      letter. There is no better way to tell your story than by saying
                                                                    •   WRAP UP: “We hope you can join us in being a part of the         encouraging things to the dealers. Be candid and confident in
If Penske isn’t in your region, check out Sonic Automotive:             solution. If you support reducing greenhouse gas emissions       asking for their support.
www.sonicautomotive.com or Group 1 www.group1dealers.                   then consumers like me will come to you to purchase fuel
com listings for other mega dealer locations.                           efficient plug-in hybrid electric vehicles.”                       Ask the owner of your local dealership to do the same things
                                                                                                                                         as we are requesting of the mega-dealers, and then add some
Can’t find any mega dealers near by? Then just check your local      The pitch should be clear and concise. Remember that the deal-       home-town flavor to it:
phonebook for the largest locally owned dealership near you.        ers are not the enemy. You want to be firm in your demands            • Write an editorial in the local newspaper to publicly support
(Note: Since AutoNation has already signed on in support of         (see below), while always staying friendly in your demeanor. The        the viability of, the demand for, and the immediate need to
our campaign, there’s no need to adopt their dealerships.)          idea is to be hard on the issues, but soft on the people.               raise fuel efficiency standards to 40 miles per gallon by 2012
                                                                                                                                            and 55 miles per gallon by 2020.
                                                                    Also, keep in mind that dealers will treat you as if you represent

2
      Contact Co-op America at aad@coopamerica.org or
      202-872-5302 and let us know which dealership you             their next car sale. For that reason, place a lot of emphasis on
      have chosen to adopt. This is important because we want       helping the dealer help themselves by having more fuel-efficient
to coordinate our efforts. We will connect you with other people     vehicles on their lot.
in your area who have identified the same dealership or, if their
effort is already well under way, suggest another dealership.        We would like each manager of a mega dealership franchise to
                                                                    agree to send a letter to corporate headquarters asking the com-
                                                                    pany to:

3
      Once you have selected a dealership, you should ORGA-
      NIZE WITH OTHER COMMUNITY MEMBERS who are in-                 • Publicly support raising fuel efficiency standards to 40 miles
      terested in joining you. Anyone can participate — your co-       per gallon by 2012 and 55 miles per gallon by 2020.
workers, family members, friends and neighbors. Seek out local      • Set a goal for increasing the fuel economy of all the vehicles
student, environmental or peace groups that are already concerned      that dealership sells, excluding gains attributed to “flex-fuel”
about the impacts of our oil addiction. While it is always help-       vehicles that can run on carbon-intensive ethanol.
ful to organize large numbers of people, a small group can          • Make a public statement highlighting the need for the U.S.
also have amazing persuasive power in this situation – even just       auto industry to increase fuel economy immediately by pro-
one person.                                                            ducing and selling hybrid, plug-in hybrid and electric ve-
                                                                       hicles.
                                                                    • Set targets for increasing the percentage of hybrid vehicles

4
      After forming a core group of participants, SCHEDULE
      A MEETING WITH THE MANAGER OR OWNER OF THE                       sold and commit to selling plug-in hybrid and electric ve-
      DEALERSHIP YOU HAVE ADOPTED. Be careful not to                   hicles when available.
make the dealer feel like the meeting is going to be an attack.     • Join Plug-in Partners, a national grassroots campaign aimed
This is simply a discussion between community members and              at demonstrating that there is a market for plug-in hybrid
the dealer regarding what vehicles the community would prefer          vehicles. www.pluginpartners.org
to see available. You can use our survey (Appendix B) to facili-    • Accept “soft orders” for plug-in hybrid vehicles.
tate the first conversation.

                                                                                                                                                             Co-op America’s Adopt-A-Dealer Packet     4.
• Send letters to their manufacturers asking them                                      dealership to keep the dialogue going. You          Let us know about your progress – and don’t hesitate to
  to build more fuel-efficient vehicles and sup-                                            want to let the dealer know that the com-        contact us with questions or ideas! We can provide you
  port consumer demand for putting plug-in                                                munity pressure will end as soon as the          with fact sheets, flyers, handouts, and further ideas for ac-
  hybrid vehicles on the road. (See Sample let-                                            dealer agrees to send the letter to the au-     tion!
  ter in Appendix C).                                                                       tomakers.
                                                                                                                                           Visit the campaign at www.climateaction.org to get the
                                                                                                                                           Transportation Challenge, Oil Addicts Anonymous, and Oil

6
      GIVE IT SOME TIME. Leave the deal-                                                        HERE ARE SOME IDEAS TO
                                                                                                                                           Enforcement Agency materials. Call Co-op America at
       er with any information you think                                                        CONTINUE WORKING WITH
                                                                                                                                           1-800-58-GREEN anytime or email aad@coopamerica.org .
       might be helpful, for example on the                                                     YOUR LOCAL DEALERSHIP:
negative impacts of gas-guzzling vehicles. Of-                                                 • Mobilize your community to make
fer the dealer two weeks to make a decision.                                                     regular visits to your local dealership
Make clear that you expect a response and that                                              • Ask sales agents why they don’t carry
you will be back to hear their decision.                                                   more fuel-efficient cars.
                                                                                          • Hand out flyers to customers, urging


7
      IF THE DEALER DECIDES TO SUPPORT                                                 them to tell the dealer that they want cleaner,
      THESE DEMANDS, YOU’VE SCORED A VICTO-                                     more fuel-efficient cars.
      RY! Make sure to organize a thank-you effort to express                • Continually schedule meetings with the General Man-
your appreciation for the dealer’s assistance. At the same time,         ager or Sales Manager.
make sure that your victory gets recognition in the community        • Deliver a petition to the dealer demonstrating community
and the media. Send notice back to Co-op America where we            concern about the limitation of of their product line.
are compiling all the successes. (We also have suggestions for       • Present the dealer with the list of other dealers who have al-
further steps dealers can take to support these issues – contact       ready joined the campaign, so they understand they wouldn’t
us at 1-800-58-GREEN or aad@coopamerica.org for further                be alone in voicing their concern.
info.)-                                                              • Work with local organizations to sign letters to local dealers.
                                                                       Think about school boards, city councils, health organiza-


8
      IF THE DEALER DECIDES NOT TO SIGN THE LETTER,                    tions, student clubs, etc.
      FURTHER ACTION MAY BE IN ORDER. Although the                   • Write letters to local newspapers, websites, and blogs express-
      dealer is not actually working for the automakers, the           ing concern about fuel efficiency.
dealership is enabling America’s oil addiction by selling the com-   • Organize an Oil Addicts Anonymous (OAA) meeting or
pany’s vehicles. Sometimes you may simply choose to organize           teach-in at your church, school, or community center about
at another local dealership, or you may choose to get creative         sustainable transportation, climate change, the pros and cons
and find ways to escalate the pressure.                                 of alternative fuels and supporting solutions like plug-in hy-
                                                                       brid vehicles.
SUSTAINED PRESSURE                                                   • Start a petition to get local dealers to join Plug-in Partners.
In some situations, dealers may already be familiar with these       • Work on a local Transportation Challenge Campaign.
issues and may be ready to sign the letter to automakers right       • Start an Oil Enforcement Agency (OEA) group and join the
there on the spot. But sometimes it may take a bigger effort and        theatrical arm of our campaign. The mission of OEA is to
a sustained community campaign. This can be accomplished               enforce the President’s mandate to end our oil addiction by
in many ways, including repeatedly scheduling meetings with            working to bring “to justice” those organizations and indi-
the dealership, talking to sales agents on a regular basis, host-      viduals involved in oil-addiction-fostering activities; and to
ing community meetings, flyering at the dealership, or holding          recommend and support programs aimed at reducing depen-
demonstrations and protests.                                           dence on oil and other fossil fuels. OEA is a great tool to use
                                                                       for fun actions at dealerships. You can download a toolkit at
The idea is to keep the pressure on the dealer until he or she         www.oilenforcementagency.org
decides to do the right thing. Every time you organize an event,
make sure a delegation of community members goes inside the


                                                                                                                                                              Co-op America’s Adopt-A-Dealer Packet   5.
APPENDIX A


   MEGA DEALER TALKING POINTS
   WHY DEALERS?                                                   ARE YOUR DEMANDS FAIR?
   Dealers are in a unique position to tell manufacturers that    With off-the-shelf technologies available today, we could
   producing the most fuel-efficient cars possible is good for      increase average fuel efficiency to 40 mpg. If we converted
   America and good for business.                                 the entire fleet of new vehicles to gasoline-electric hybrid
                                                                  vehicles, we could give consumers 60 mpg. Plug-in hybrid
   WE CAN DO BETTER                                               electric vehicles can give us more than 100 miles per gal-
   The technology already exists to make our cars go much         lon today. Not only are these demands fair and reasonable,
   further on a gallon of gas, but automakers lack the will to    but they are the steps that must be taken to begin ending
   use it. A clean energy future will mean more jobs, a cleaner   our addiction to oil.
   environment, and improved national security because we
   will no longer be at the whim of oil-exporting regimes.        CORN ETHANOL IS NOT THE SOLUTION
                                                                  Automakers like Ford and GM are exploiting a biofuels
   THE TECHNOLOGY ALREADY EXISTS                                  loophole in fuel economy regulations to avoid reduc-
   A recent study by the Union of Concerned Scientists            ing gasoline consumption and tailpipe greenhouse-gas
   showed that the technology already exists to raise fuel        (GHG) emissions. See Appendix D for a full explanation
   economy to 40 miles per gallon. Automakers need to pri-        of the problem with corn ethanol.
   oritize fuel economy – not bigger, heavier, faster trucks.

   AUTOMAKERS TALK GREEN
   BUT DON’T ACT GREEN
   Despite spending millions on marketing campaigns
   painting themselves as “green”, automakers are making               VOICES OF SUPPORT:
   less fuel-efficient cars now than they did a decade ago.
   Greenhouse-gas emissions are growing, and automakers                “Even the Big Three now acknowledge that high gas prices and their overdependence
   are spending millions on lobbying against federal fuel-ef-          on fuel-inefficient SUVs and pickup trucks have accelerated their financial freefall. The
   ficiency increases and filing lawsuits preventing progress.           findings of our report prove in sharp detail Detroit automakers’ long-term vulnerability to
   Real environmental leaders lead; they don’t deceive.                volatile gas prices and show that improved fuel economy fleetwide — above and beyond
                                                                       current regulation — is the key not just to their survival but their success, even if the price
   BY FAILING TO INNOVATE, AUTOMAKERS                                  of gas goes down.”
   ARE PLACING JOBS AT RISK                                            – Walter McManus, Director of the Office for the Study of Automotive Transportation,
   By failing to innovate, automakers are placing the live-            University of Michigan
   lihoods of unionized American autoworkers at risk, as
   foreign auto companies continue to drive technological              “More than half of Americans now say they would consider a gasoline-electric hybrid for
   circles around American companies. A recent University              their next vehicle purchase.”
   of Michigan study found that increases in fuel economy              – J.D. Power and Associates’ 2006 Alternative Powertrain Study
   would lead to a more secure economy and would safe-
   guard union jobs.

                                                                                                                                        Co-op America’s Adopt-A-Dealer Packet   6.
APPENDIX B


   DEALER SURVEY
   The Adopt-a-Dealer program is building consumer awareness         5. Please rate how important access to clean, fuel-efficient      11. Are the cars your customers want to buy available to
   of their transportation options by being a part of the solution      vehicles is to the success of your business.                     you? What is the greatest purchasing trend?


                                                                            ° ° ° ° °
   to break our oil addiction and avert the global climate crisis.
   With the fluctuation of high gas prices and over-consumption
   of fossil fuels, automakers and dealers can become even more              1        2         3        4        5
   competitive in the global marketplace by investing in existing
   technology to build more fuel-efficient vehicles.                   6. Are you in favor of the state of California emission
                                                                        standards? If you are not in California, do you think they   12. Does your dealership purchase hybrid vehicles? Why, or
   More than half of Americans now say they would consider a gaso-                                                                       why not?
                                                                        should be applied to your state?
   line-electric hybrid for their next vehicle purchase.
   –J.D. Power and Associates’
   2006 Alternative Powertrain Study.

   Please complete the survey below to support us in our effort
                                                                            ° °
                                                                            Yes       No

                                                                     7. Do you think the Big Three would compete better with         13. Do you consider your dealership a leader in fuel
   towards solutions to oil consumption and climate change.             Toyota, Honda and others if they made more fuel -
   Thank You.                                                                                                                            efficiency?
                                                                        efficient vehicles?
   (Scale: low/less = 1 to high/more = 5)
   1. Rate how the drop of U.S. car sales is affecting your
      company profits.                                                       ° °
                                                                            Yes       No



          °1        °2       °3       ° 4       °5
                                                                     8. Do you think United Auto Workers would benefit from
                                                                        automakers building more fuel-efficient cars?                  Please share any additional comments or suggestions.


   2. How significant is fuel economy to your customers?
                                                                            ° °
                                                                            Yes       No


          °1        °2       °3       ° 4       °5                   9. If automakers made plug-in hybrid electric vehicles would
                                                                        your dealership sell these vehicles?

   3. Please rate your awareness of issues of climate change.
                                                                            ° °
                                                                            Yes       No


          °1        °2       °3       ° 4       °5                   10. Would you recommend to automakers to build more
                                                                         fuel efficient vehicles? Why, or why not?

   4. Please rate your relationship with the automakers.



          °1        °2       °3       ° 4       °5

                                                                                                                                                      Co-op America’s Adopt-A-Dealer Packet     7.
APPENDIX C


   SAMPLE DEALER LETTER                                                         {Date}
                                                                                Contact: {YOUR NAME
                                                                                                    ,          GROUP NAME}
   This is a letter that you can deliver to the manager or owner when
                                                                                Dear {DEALER NAME
   you visit the dealership. Ask the dealer to send a similar letter                                         },
   to their company CEO. You should consider taking the time to                  We are here today as par
                                                                                                              t of a global campaign
                                                                                 emissions of the auto ind                               to improve the fuel effi
   personalize this message to your dealer.                                                                   ustry. Please understand                              ciency and curb the gre
                                                                                 rather at the actions of                                that our efforts are not                                  enhouse gas
                                                                                                          the major U.S. automobi                                  aimed at you or your dea
                                                                                                                                      le manufacturers.                                            lership, but
                                                                                With our troops in harm’s
                                                                                                             way and the climate cris
                                                                                to demonstrate true lead                              is already affecting our live
                                                                                                           ership in increasing the                                s, we’re calling on auto ma
                                                                               just a moral issue; the lon                           fuel economy of our veh                                      nufacturers
                                                                                                            g-term financial success                             icles immediately. Fuel
                                                                               relies on the manufacture                               of both your dealership                              efficiency is not
                                                                                                            rs’ ability to meet consum                            and the U.S. auto indust
                                                                                                                                         er demand for fuel-efficien                             ry as a whole
                                                                                                                                                                       t vehicles.
                                                                               The good news is that we
                                                                                                           have the technology and
                                                                              planet toward climate cha                                the dedication to break
                                                                                                             os. Customers are clam                              the oil addiction and sto
                                                                              have the solutions, but                                 oring to drive plug-in                                   p driving the
                                                                                                         we urgently need the aut                              hybrid electric vehicles
                                                                              the automakers or the gov                              o companies to implem                                   (PHEVs). We
                                                                                                           ernment, PHEVs are alre                             ent them. Even withou
                                                                             be if mass-produced. An                                    ady getting over 100 mp                            t support from
                                                                                                          d imagine how good you                                   g. Imagine how efficien
                                                                             Hummers!                                                  would feel about selling                                t they could
                                                                                                                                                                   plug-in hybrids vehicle
                                                                                                                                                                                                s instead of
                                                                             As a dealer, you have
                                                                                                       a powerful voice. The
                                                                             warming through half me                             automakers need to kno
                                                                                                          asures like flex-fuel veh                           w that the time for add
                                                                             most viable technical solu                            icles and concept cars has                              ressing global
                                                                                                          tion to reduce greenhous                               passed, and that you wan
                                                                            joining with millions                                      e-gas emissions and cur                                 t to sell the
                                                                                                      of concerned consumers,                                    b oil consumption. Ple
                                                                            independent dealer Ad                                   AutoNation (the largest                                   ase consider
                                                                                                      am Lee of Maine, and                                        dealership group in the
                                                                            our planet, the security                             many others to send the                                         country),
                                                                                                       of our country, and the                              resounding message tha
                                                                           auto industry makes now                                 vitality of the auto ind                              t the health of
                                                                                                        .                                                   ustry rest upon the dec
                                                                           This is why we are ask                                                                                       isions that the
                                                                                                      ing you to send a letter
                                                                           appendix E, for CEO nam                                 to your CEO, {ADD
                                                                                                          e}                                                NAME} asking {him or
                                                                                                                                                                                           her} to: {see
                                                                           • Publicly support raising
                                                                                                        fuel efficiency standards
                                                                             2020.                                                to 40 miles per gallon by
                                                                                                                                                              2012 and 55 miles per
                                                                           • Set a goal for increasin                                                                                  gallon by
                                                                                                      g the fuel economy of all
                                                                             provided by flex-fuel veh                           the vehicles that your dea
                                                                                                        icles run on carbon-inten                           lership group sells, exclud
                                                                          • Make a public statem                                   sive ethanol.                                         ing gains
                                                                                                    ent highlighting the nee
                                                                            increase fuel economy by                         d for action from the U.S
                                                                                                         producing and selling hyb                       . auto industry to imm
                                                                          • Set targets for increasin                                rid, plug-in hybrid and                      ediately
                                                                                                      g the percentage of hyb                                 electric vehicles.
                                                                            electric vehicles when ava                        rid vehicles sold and com
                                                                                                        ilable.                                           mit to selling plug-in hyb
                                                                         • Join Plug-in Partners,                                                                                     rid and
                                                                                                    a national grassroots cam
                                                                           in hybrid vehicles. www.p                          paign aimed at demons
                                                                                                        luginpartners.org                               trating that there is a ma
                                                                         • Accept soft orders for                                                                                  rket for plug-
                                                                                                   plug-in hybrid vehicles.
                                                                        Thank you for your atte
                                                                                                   ntion on this important
                                                                        I look forward to your                              matter.
                                                                                                  response.
                                                                        Sincerely,
                      Josh Russell, Rainforest Action
                      Network (RAN) with Ford dealer
                      who joined on the campaign.




                                                                                                                                                             Co-op America’s Adopt-A-Dealer Packet                8.
APPENDIX D


   CORN ETHANOL:                                                                                                                             been able to stabilize the price with subsidies. With Mexico’s
                                                                                                                                             poorest receiving 40 percent of their nutrition from corn
                                                                                                                                             tortillas, children and families alike are suffering from rising
   Polluting Our Climate And Squeezing Our Farmers                                                                                           corn prices due to an increase in ethanol production.8
                                                                                                                                           • Farmers and consumers in Guatemala have already been hit
   GET THE FACTS STRAIGHT: Corn ethanol cannot cure our oil addiction.                                                                       by an increase in corn prices of 30 percent in the last year.9
   Learn why it is not an option by debunking five commonly held misconceptions.                                                            • With increasing corn prices, U.S. consumers may see rising
                                                                                                                                             costs not only in corn, but in all products which depend on
                                                                                                                                             corn as feed or include high-fructose corn syrup.
                         MISCONCEPTION 1:                                                   MISCONCEPTION 3:                                                     MISCONCEPTION 5:
              CORN ETHANOL IS MORE ENERGY                                 CORN ETHANOL CAN HELP THE U.S. FIGHT ITS                              CORN ETHANOL IS THE BEST CHOICE WE
                  EFFICIENT THAN GASOLINE                                            DEPENDENCY ON FOREIGN OIL                                                  CURRENTLY HAVE
   • Corn crops are treated with larger quantities of toxic             • Currently, ethanol production is equal to only about 1.5 per-    There are several other alternative energy choices that are vastly
     pesticides and fertilizers than any other U.S. food crop.1           cent of U.S. oil imports. According to the United States De-     more beneficial and efficient than corn ethanol:
   • The process of converting corn to ethanol consumes a                 partment of Agriculture, energy provided from U.S. ethanol       • Cellulosic ethanol is a better ethanol choice as it is primarily
     significant amount of energy and electricity. The plants used         will stagnate at around 3.7 percent of oil imports by 2017.4       produced from industrial waste (like paper pulp) and plant
     in this conversion process are predominantly coal-powered,         • Replacing the U.S.’s yearly use of 200 billion gallons of fuel     waste (like corn stalks). It takes far less energy to produce
     which results in a large amount of harmful carbon emissions.         with corn ethanol would require 675 million acres. That            than corn ethanol and results in an 87 percent carbon
   • When accounting for the energy needed to cultivate corn              would require three-quarters of our current farmland to be         emissions reduction over gasoline.10
     and then ferment the starches into an alcoholic fuel, corn           devoted solely to the cultivation of corn for ethanol.3          • Biodiesel made from any organic oil is biodegradable,
     ethanol requires almost a gallon of fossil fuel for every gallon   • In all, reducing our oil dependency through corn ethanol           non-toxic and can be converted into fuel to reduce vehicle
     of ethanol.                                                          isn’t even remotely feasible because of the vast amounts of        emissions by 52 percent compared to gasoline.11
                                                                          farmland and resources it would require.                         • Gas-electric hybrids are around 20-35 percent more efficient
                   MISCONCEPTION 2:                                                                                                          than gasoline cars and emit about 30 percent less CO2 ,
        CORN ETHANOL IS A CLEAN SOLUTION TO                                                   MISCONCEPTION 4:                               achieving up to 60 miles per gallon.
                   CLIMATE CHANGE                                        CORN ETHANOL SUPPORTS SMALL FARMERS BY                            • Electric and plug-in hybrid electric vehicles (PHEVs) that
                • When comparing CO2 emissions,                                    INCREASING DEMAND FOR CORN                                are plugged into green energy sources are pollutant and
                 corn ethanol results in only a 12 percent              • In 2000, about 80 percent of ethanol plants were farmer            emission-free. Even when powered by dirty electricity
                  reduction in life-cycle emissions over                  owned. As of 2006, only 20 percent of all current and future       sources, they emit less greenhouse gas than a traditional car.
                   gasoline, just 11 percent with E-852 (a                ethanol plants are farmer owned, with large-scale agri-            These vehicles have rechargeable batteries and have achieved
                   mixture made up of 85 percent ethanol                  businesses accounting for the majority.6                           more than 100 miles per gallon. The gasoline engine in the
                      and 15 percent gasoline) and almost no            • Therefore, the increasing U.S. corn prices will continue to        hybrid kicks in only once the battery is drained and therefore
                          reduction if you factor in the carbon           benefit large agribusinesses and actually hurt small farmers        reduces greenhouse gas emissions by 30-42 percent.12
                             emitted from coal-powered plants             who depend on corn for animal feed. For example, dairy             PHEVs are also more cost efficient, running on around 75
                              during ethanol production.3                 farmers have already experienced a 25 percent rise in feed         cents per gallon.13 And it is possible now: the U.S. electrical
                             • The large amount of chemicals              costs.                                                             grid has the capacity to power the daily commutes of 73
                                 required to cultivate corn             • Internationally, the U.S. accounts for 70 percent of the           percent of our light-duty passenger vehicles, and by charging
                                   results in a great deal of             world’s corn exports, and rising prices are on their way to        them at night, we could switch millions more trucks, vans,
                                    nitrate run-off, which                 creating a global food crisis among countries that import          and SUVs to PHEVs tomorrow without building a single
                                    pollutes water sources and            U.S. corn for food.7                                               power plant.14 Plug-in hybrids are our best transportation
                                  can cause birth defects and           • In Mexico, the price of corn tortillas, a food staple, has         option, and we want to see them on the road tomorrow!
                               other health problems.                     increased to three to four times their 2006 price. As a result
                                                                          of trade policies including the North American Free Trade        Learn more about corn ethanol in the Co-op America Quarterly:
                                                                          Agreement (NAFTA), the Mexican government has not                www.coopamerica.org/go/ethanol.

                                                                                                                                                               Co-op America’s Adopt-A-Dealer Packet     9.
1. Pollan, Michael. “When a Crop Becomes King.” The New York            6. Steil, Mark. “New money changes ethanol industry.” Minnesota        11. Tilman, David; Hill , Jason; Nelson, Erik; Polasky, Stephen and
   Times. July 19, 2002.                                                   Public Radio. February 9, 2006. Quoting David Morris, The Insti-        Tiffany, Douglas. “Environmental, economic, and energetic costs
2. Tilman, David; Hill , Jason; Nelson, Erik; Polasky, Stephen and         tute for Local Self Reliance.                                           and benefits of biodiesel and ethanol biofuels.” Proceedings of the
   Tiffany, Douglas. “Environmental, economic, and energetic costs      7. Brown, Lester. “Distillery Demand For Grain To Fuel Cars Vastly         National Academy of Science 103 (30): 11206.
   and benefits of biodiesel and ethanol biofuels.” Proceedings of the      Understated: World May Be Facing Highest Grain Prices in His-       12. Wang, Michael. Argonne National Laboratory. http://www.trans-
   National Academy of Science 103 (30): 11206.                            tory.” Earth Policy Institute Eco-Economy Updates. January 4,           portation.anl.gov/pdfs/TA/345.pdf
3. Farrell, Alexander; Plevin, Richard; Turner, Brian; Jones, Andrew;      2007.                                                               13. Electric Power Research Institute. http://www.epri-reports.org/
   O’Hare, Michael and Kammen1 Daniel. “Ethanol Can Contribute          8. Roid-Franzia, Manuel. “A Culinary and Cultural Staple in Crisis.”       PHEV-ExecSum-vol1.pdf
   to Energy and Environmental Goals.” Science. January 27, 2006:          The Washington Post. Jan 27, 2007: A1.                              14. Kintner-Meyer, Michael; Schneider, Kevin and Pratt, Robert.
   506-508.                                                             9. Rosenberrg, Mica. “High corn prices threaten Guatemalans with           “Impacts Assessment of Plug-in Hybrid Vehicles on Electric Utili-
4. Collins, Keith. “U.S. Agriculture and the Emerging Bioeconomy.”         hunger.” Reuters. May 2, 2007. Quoting Ian Cherret, United Na-          ties and Regional U.S. Power Grids.” Pacific Northwest National
   U.S.D.A. Presentation. Oct 2006.                                        tions Food and Agriculture Organization.                                Laboratory. Dec 3, 2006 http://www.ferc.gov/about/com-mem/
5. Allen, Mike. “Crunching the Numbers on Alternative Fuels.” Popu-     10. Wang , Michael. Argonne National Laboratory. http://www.trans-         wellinghoff/5-24-07-technical-analy-wellinghoff.pdf
   lar Mechanics. May 2006.                                                  portation.anl.gov/pdfs/TA/345.pdf
APPENDIX E


      TOP US MEGA DEALERS
      “Changing the Face of Automakers One Dealer at a Time”

                                                                                                                                # UNITS SOLD               NET
              MEGA DEALER                   STATUS       LOCATIONS             HEADQUARTERS                 CONTACTS            that we can ensure
                                                                                                                                to be more efficient
                                                                                                                                                         REVENUE
                                                     257 dealerships in      110 SE 6th Street,         CEO: Mike Jackson      369,567                $11.2 billion
                                                     AL, AZ, CA, CO, FL,     Fort Lauderdale, FL        Ph: 954-769-6000
                                                     GA, ID, IL, MD, MN,     33301                      Fax: 954-779-3884
                                                     NV, NC, OH, TN, TX,                                autonation.com
                                                     VA, WA
                                                     178 dealerships in      2555 Telegraph Rd,         CEO: Roger Penske    228,253                  $7.6 billion
                                                     AR, AK, CA, CT, FL,     Bloomfield Hills, MI        Ph: 248-648-2500                              (based on merger
                                                     GA, IN, MI, MN, MS,     48302-0954                 Fax: 248-648-2525                             of United Auto
                                                     NV, NJ, NY, OH, OK,                                penskeautomotive.com                          Group and Penske
                                                                                                                                                      Automtive)
                                                     RI, TN, TX, VA, PR
                                                     149 Franchises in       6415 Idlewild Road,        CEO: O. Bruton Smith   160,387                $5.2 billion
                                                     AL, CA, CO, FL, GA,     Suite 109,                 Ph: 704-566-2400
                                                     MD, MI, NV, NC, OH,     Charlotte, NC 28212        Fax: 704-536-4665
                                                     OK, SC, TN, TX, VA                                 sonicautomotive.com
                                                     105 dealerships in      950 Echo Lane              CEO: Earl J. Hesterberg 129,198               $3.8 billion
                                                     AL, CA, FL, GA, LA,     Suite 100                  Ph: (713) 647-5700
                                                     MS, MA NH, NJ, NM,      Houston, TX 77024          Fax: (713) 647-5858
                                                     NY, OK TX                                          group1auto.com

                                                     104 dealerships in      360 E Jackson Street,      CEO: Sidney DeBoer     66,224                 $1.8 billion
                                                     AK, CA, CO, ID, IA, MT, Medford, OR 97501          Ph: 541-776-6899
                                                     NE, NV, NM, ND, OR,                                Fax: 541-774-7617
                                                     SD, TX, WA                                         lithia.com


                                                     87 dealerships in       622 3rd Ave, 37th Floor,   CEO: Charles Oglesby   104,066                $3.6 billion
                                                     CA, TX, IL, MO, AK,     New York, NY 10017         Ph: 212-885-2500
                                                     MS, GA, FL, SC, NC,                                Fax: 203-356-4450
                                                     VA, NY                                             asburyauto.com




      (Based on Ward’s Auto, Megadealer top 100)



                                                                                                                               Co-op America’s Adopt-A-Dealer Packet     11.

				
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