U.S. Toys_ Games and Dolls Market

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U.S. Toys, Games and Dolls Market

Description:    'U.S. Toys, Games and Dolls Market' is a complete marketing and statistical reference source for
                the Toy, Game, & Doll Industry covering 50 years of statistical information along with commentary
                and analysis on market size and growth potential. The report includes covereage of product mix,
                pricing, export markets, import penetration, economic indicators, industry stats, financial and
                strategic analyses of industry participants and a directory of 2,800 companies in the US Toy
                Business with addresses and phone numbers.

                Children's Vehicles strengthens in the second half of 2003 following disappointing results earlier in
                the year with traditional toys outpacing electronic game shipments. The doll & stuffed toy category
                stages a comeback after four years of declining sales.....see our estimates for 2003 and projections
                to 2008 including 50 years of sales data for detailed product categories.

                Toy imports from China will reach $12.6 billion by year-end, more than doubling in value since
                1996, as it captures 74% of the U.S. market.

                Exports from the U.S. rebound 9.9% in 2003 to $1.4 billion driven by strong demand for games
                while all other categories continue to exhibit declining volume. Sales to Canada, the number one
                customer of U.S. toy exporters, rise an estimated 16% in 2003.....see our extensive coverage of
                export sales for 21 product categories covering 40 countries to pinpoint future growth potential.

                Weak prices continue to plague this industry at both the wholesale and retail levels.

                With most of the demand for toys being satisfied by overseas product, employment at domestic
                plants continues its downward spiral, registering record lows this year. In the past decade, the
                factory workforce was slashed by 51% as 15,500 positions were eliminated.

                Hasbro beats expectations with stellar third quarter results as revenues surge 18%.....see our
                financial analysis, profiles, news, and developments for 34 toy companies.



Contents:       1. OVERVIEW OF THE U.S. TOY, GAME, & DOLL MARKET

                Executive Summary

                U.S. Market for Toys, Games, Dolls & Children's Vehicles, Dollars (1967-2003E, 2008P)

                U.S. Market by Sector (1967-2003E, 2008P)

                -   Traditional Toys
                -   Electronic Games
                -   Dolls & Stuffed Toys
                -   Toys & Hobbies
                -   Nonelectronic Games
                -   Children's Vehicles

                Import Share of the U.S. Market for Toys, Games, Dolls, & Children's Vehicles in Total and for 6
                Sectors (1967-2003E, 2008P) Total New Supply of Toys, Games, Dolls, & Children's Vehicles by
                Type (1967-2003E, 2008P)

                Import Share of New Supply, Total & by Sector (1967-2003E, 2008P)

                2. MARKET SEGMENTS: PRODUCT MIX

                Summary & Analysis
Percent of Total Sales by Product Category (1947-2003E, 2008P) U.S. Factory Sales of Toys,
Games, Dolls, & Children's Vehicles, Current & Constant Dollars (1947-2003E, 2008P)

U.S. Factory Sales by Sector:

- Traditional Toys (1947-2003E, 2008P)
- Toys & Hobbies (1947-2003E, 2008P) - Games (1947-2003E, 2008P) - Electronic Games (1977-
2003E, 2008P) - - Nonelectronic Games (1975-2003E, 2008P) - - Dolls & Stuffed Toys (1947-
2003E, 2008P) - Children's Vehicles (1947-2003E, 2008P)

3. WORLD TRADE

Summary Foreign Trade Position (1967-2003E, 2008P)

U.S. Exports of Toys, Games, Dolls, & Children's Vehicles:

- Dollar Volume in Total (1967-2003E, 2008P) - Dollar Volume for 5 Major Product Categories
(1967-2003E, 2008P) - Dollar Volume for 21 Detailed Product Categories (1989-2003E) including:
Dolls; Doll Garments; Doll Parts; Stuffed Toys; Animals ex. Stuffed; Wheeled Toys; Baby Carriages
& Strollers; Parts for Baby Carriages & Strollers; Chess, Checkers, Parcheesi, & Other Board
Games; Puzzles; Video Game Hardware; Electronic Game Machines; Children's Picture, Drawing or
Coloring Books; Doll Carriages, Strollers & Parts; Toy Musical Instruments; Construction Sets; Toy
Sets; Electric Trains; Model Assembly Kits; Toys & Models with Motor; Toys & Models without
Motors.
- Unit Volume and Price per Unit for 4 Categories (1989-2003E) - Exports as a Percent of Factory
Shipments by Major Product Category (1967-2003E, 2008P) - Leading Export Markets for U.S.
Toys, Games, Dolls, & Children's Vehicles in Total Covering 25 Countries (1982-2003E) - Leading
Export Markets for U.S. Toys, Games, Dolls, & Children's Vehicles for 21 Product Categories
Covering 40 Countries (1998-2002)

U.S. Imports of Toys, Games, Dolls, & Children's Vehicles:
- Dollar Volume in Total (1967-2003E, 2008P)
- Dollar Volume for 5 Major Product Categories (1967-2003E, 2008P) - Dollar Volume for 25
Detailed Product Categories (1989-2003E) including: Dolls, Stuffed & Not Stuffed; Doll Garments;
Doll Parts; Stuffed Toys; Animals ex. Stuffed; Wheeled Toys; Baby Carriages & Strollers; Parts for
Baby Carriages & Strollers; Chess, Checkers, Parcheesi, & Other Board Games; Puzzles; Video
Game Hardware; Electronic Game Machines; Children's Picture, Drawing or Coloring Books;
Crossword Puzzle Books; Doll Carriages, Strollers & Parts; Toy Musical Instruments; Construction
Sets; Inflatables; Toy Sets; Electric Trains; Model Assembly Kits; Toys & Models with Motor; Toys &
Models without Motors. - Unit Volume & Price per Unit for 7 Categories (1989-2003E) - Imports by
Type as a Percent of All Imports (1967-2003E) - Import Penetration Rates by Toy Product Category
(1967-2003E, 2008P) - Leading Importing Countries of Toys in Total, Covering 17 Countries (1982-
2003E) - Leading Importing Countries of Toys for 25 Product Categories Covering 20 Countries
(1998-2002) - Toy Imports from China: Dollar & Unit Volume, Prices (1997 versus 2002)

4. PRICE TRENDS

Summary
Producer Price Index (PPI) for All Finished Consumer Goods and Toys, Games, & Children's Vehicles
(1947-2003) Monthly (2002, 2003) PPI for the Net Output of the Toys, Games, Dolls, & Children's
Vehicles Industry by Type (1990-2003E), Monthly 2002, 2003 PPI for the Net Output of Hobby,
Toy, & Game Stores (2001-2003E) Price per Unit for Exported Toys (1989-2003E) Price per Unit for
Imported Toys (1989-2003E) Consumer Price Index for All Consumer Items, Recreation, and Toys
(1978-2003E) Monthly (2002, 2003)

5. ECONOMIC INDICATORS & DEMOGRAPHICS

Summary GDP in Current & Chained 1996 Dollars (1975-llQ2003) Personal Consumer Expenditures
in Current & Chained 1996 Dollars (1975-llQ2003) Per Capita Disposable Personal Income:
- Current & Chained 1996 Dollars (1975-llQ2003)
- Regional Indexes (1995-2002)
- Growth by State (1995-2002) - State Rankings (2002)
Personal Savings Rate (1982-llQ2003) Unemployment Rate (1970-August 2003) Interest Rates:
Federal Funds, Prime, & 10-Year Treasuries (1981-August 2003) After-Tax Corporate Profits (1975-
llQ2003) Personal Consumer Expenditures for Toys, Games, Dolls, & Children's Vehicles Current
Dollars (1963-2003E Constant Dollars (1989-2003E)
Average Annual Consumer Expenditures for Toys, Games, Dolls, & Children's Vehicles in 2001 by: -
Quintiles of Income - Age - Size of Household - Race - Region

Birth Statistics Population by Age
6. INDUSTRY STRUCTURE

Summary

Diversification Trends (1947-1997) -Structure: Total Employees, Payroll, Production Workers
(Number, Hours, Wages), Value Added, Cost of Materials, Value of Shipments, Capital Spending,
Inventories (1972-2001) Total Toy Industry Toy, Game, & Children's Vehicle Industry Doll & Stuffed
Toy Industry

- Operating Costs & Margins, Total & by Sector (1963-2001)
- Capital Expenditure Rate by Sector (1954-2001)
- Capital Spending: Plant vs Machinery by Sector (1947-2001) - Percentage of Inventory in Finished
Form (1954-2001) - Cost of Materials by Type (1977-1997)

7. EMPLOYMENT

Summary

All Employees, Production Workers, Weekly Hours, Overtime, Hourly Earnings, Weekly Earnings
(1958-2003E) Labor Cost Analysis, Benefits by Sector (1972-2001) Occupational Injury & Illness
Rates (1977-2001)

8. MARKET SHARE

Summary
Percent of Plants Employing 50 or More Employees (1959-2001) Number of Plants by Employee
Size (1959-2001) Number of Companies Manufacturing Toys by 47 Categories (1977-1997)
Industry Market Share by Top 4, 8, 20, & 50 Companies (1972-1997)

9. FINANCIAL ANALYSIS

Summary

Current Financial Data by Company (l, llQ 2003.2002) Toy Product Line Sales (1998-2002) for 15
Companies Including: Action Performance, Action Products International, DSI Toys, EXX, Equity
Marketing, Hasbro, Jakks Pacific, Leapfrog, Marvel Enterprises, Mattel, Middleton Dolls, Ohio Art,
RC2, Russ Berrie, Vermont Teddy Bear

Company & Aggregate Data

-   Operating Earnings (1998-2002)
-   Profitability by Line (1998-2002)
-   Capital Spending (2000-2002)
-   Advertising Expenditures (2000-2002)
-   R & D Expenditures (2000-2002)

Financial Analysis of 12 Companies Covering:

Sales, Income, Assets, Return on Sales & Assets, Cost of Sales as a % of Sales, Operating
Expenses as a & of Sales, Current Ratio, Earnings per Share (1998-2002)

10. COMPANY PROFILES FOR 23 COMPANIES COVERING PRODUCT LINES, NEW PRODUCTS,
MANAGEMENT DISCUSSIONS & OUTLOOK, MERGERS, ACQUISITIONS, AND RECENT
DEVELOPMENTS
            11. DISTRIBUTION

            Summary
            Regional Distribution of Toy Plants by Sector (1977-2001)
            Distribution of Toy Plants by State and Employee Size (1977-2001)
            Number of Toy Wholesalers by State (1979-2001)

            Retail Data:

            - By Outlet (1972-1997) - Hobby, Toy, & Game Stores

            Sales (1992-2003E) Sales by Line (1982-1997)

            Number by State (1979-2001) - Toy Sales in Department Stores (1963-1997)

            Profiles of: Target, Toys 'R Us, Wal-Mart

            12. DIRECTORY OF 1800 U.S. TOY COMPANIES WITH COMPLETE ADDRESSES & PHONE NUMBERS



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