Behind every business, there are people, and behind every person, a story Business & Professional 85 Women in Austin Published by , SECTION B /SPECIAL ADVERTISING SUPPLEMENT • A SERVICE OF THE JEWISH COMMUNITY ASSOCIATION OF AUSTIN • 7300 HART LANE • 14 CHESHVAN-13 KISLEV 5770/NOVEMBER 2009 B2 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook TABLE OF CONTENTS Jan Fiebig: Mad Science .................. B22 Advertising Business & Professional Personal care Heidi Fischer: Alite Hair Removal Diane Dusek: The Jewish Outlook ... B37 & Skin Rejuvenation ...................... B29 Arts Sara Burden-McClure: Women in Austin Pet care Sandra Tash: The Plush Pad ............ B10 Austin Girls’ Choir ......................... B18 Cammie Harper: Produced by the Advertising Department Cammie’s Critter Care .................. B19 Attorneys-at-law Jodi Lazar: Collaborative Family Law .... B4 Blair Smith & Alesha Mathews: Dirty Dog Spicewood Country School ........... B28 Kery L. Feferman, MD: Self-serve Dog Wash & Grooming .. B23 Daryl Weinman: Sue Bilich & & Greta Gutman: Advanced Pain Care ..................... B32 Morehart and Weinman .................... B25 Lisa Rose McCready: “Your Audience is Waiting” ............ B31 Brenda Cohen, DPM: Lisa’s Loving Pet Care .................. B31 Bicycles Mary Margaret Quadlander: Precision Podiatry ......................... B32 Austin School of Fashion Design .. B39 Barbara E. Davis, LCSW: Therapist .. B33 Pharmacies Melissa Fox: University Cyclery .......... B8 Sharon Moore: Catering, food & restaurants Education supplies Hotels The Medicine Shoppe ................... B24 Sharon Watkins: Chez Zee ................. B4 Susan Savoie: Teacher Heaven ......... B6 Alison Berg: Westin Austin at the Domain ........... B2 Photography, video & ﬁlm services Lori Schneider: The Cupcake Bar .... B13 Fashion: clothing & consulting Ginny Belofsky: Emily: Miller: Emily’s Catering .......... B14 Hillary Francis: bella~mi/bella~sorella .. B6 Mary Frances Depres: Marriott Courtyard Downtown Convention Center ...... B26 Ginny B Photography .................... B21 Kellie Moore: Miranda Darr: Wardrobe MD ............ B35 Roni Gendler: Photographer ............. B27 Kellie’s Kandies & Cookies ........... B28 Jennifer Mazuelos: Izzy And Ash Katherine Fishman: Doubletree Guest Suites Austin .... B33 Brenda Ladd: Sharon & Jennifer Easley: Children’s Boutique ....................... B38 Brenda Ladd Photography ............ B29 Reel Popcorn .................................. B34 Florists Household staff & nannies Penney Malcolm: 2nd Generation Nicole McGarry: Wicked Cakes, LuAnn Dickson: Kathy Dupuy: Mom’s Best Friend ..... B34 Video Productions ......................... B35 Custom Cake & Cupcake Design . B37 Verbena Floral Design .................. B11 Insurance Real estate sales & auctions Children’s activities & services Funeral homes Nancy Jo Callahan: Carol Dochen: Matilda O’Connor: Bits, Bytes & Bots Jessica L. Bishop: Agent, State Farm Insurance ........ B15 Carol Dochen Realtors .................... B3 Computer Adventures ................... B17 Cook-Walden Funeral Home .......... B5 Judaica & gifts Joanne M. Senyk: Cami Dato: Chaparral Ice ................. B25 Mitzi Byron Chafetz: Kathy Buck: The Monogram Lady .... B12 Avenue One Properties ................... B8 Dalia Alford: Pigtails & Crewcuts ...... B27 Weed-Corley-Fish Funeral Home .. B11 Karen Gault: Linda Biderman: Congregations Furniture Doorposts Judaica & Gifts ............ B22 Wilson & Goldrick Realtors ........... B15 Cantor Marie Betcher: Karen Salem: Judy Lester: The Escape .................. B36 Georgia Levin: Congregation Shir Ami .................. B40 Town & Country Leather ............... B21 Organizing your space Amelia Bullock Realtors ................ B30 Education: schools, classes & services Health services Michelle Kelley: Nice and Neat Senior services Paula Baldwin and Renee Lafair: Rose Schneir, MD, FAAP, FACE: Professinal Organizing .................. B10 Maureen Petersen: Austin Jewish Academy ................ B14 Austin Thyroid & Endocrinology ...... B9 Party planning, services & more Professional Caretakers .................. B7 Lisa Schmitt: Mara Karpel, Ph.D.: Licensed Psychologist Keri Wootton: Denise Geraci: Health Sense ........... B13 The Girls School of Austin ............. B17 & Geriatric Specialist ....................... B9 Leave the Details to Me ................ B12 Tonya Maldonado & Sherion Shroeder: Donna Balser: Debra Patt, MD: Texas Oncology: .... B19 Michelle Schwartz: ALCEP ............... B16 Gracy Woods Campus of Care ..... B30 College Nannies & Tutors ............. B18 Patricia Rosen, MD: Fai Lee Steinberg: Rhone McCall: BrightStar Healthcare ...... Christy Cartright Shindell: Wellness for Workers .................... B23 Calligraphy by Fai Lee .................. B16 ....................................................... B36 RCS Enrollment Consulting .......... B26 Rosa N. Schnyer, DAOM, L.A.c: Deborah Wilder: Casino Knights ...... B20 Carla Cochran: Colonial Gardens ..... B38 Mary Beth Bird: Seeds of Wellness ........................ B24 Cindy Derrick: Brite Ideas ................. B20 Lynn Shank: Texas Assurance Care .. B39 ALISON BERG: Alison Berg leads the sales force for the 340-room Westin Austin at the Domain, which will be unveiled March 11. WESTIN AUSTIN AT THE DOMAIN I t’s been a fabulous journey for Alison Berg, from Wilkes-Barre, Pa., to Aus- tin, Texas. Alison was raised in a Conser- wildﬁre. She progressed through many positions, eventually leading to region- al director of sales and marketing. In ear- vative Jewish home, and has many happy ly 2006 she was approached by her man- memories of being involved in the Jew- agement team and offered a director of ish community. From fun summers at the sales and marketing position in a new local JCC camp to volunteering within hotel concept Marriott was developing. the community, Alison developed many This concept was the dual brand “Court- wonderful, long-term friendships that she yard and Residence Inn by Marriott” to wouldn’t want to be part of the excite- welcoming, yet never overwhelming. cherishes to this day. be opened in downtown Austin. The in- ment of the very ﬁrst Westin in Aus- With the destination and Westin brand Alison graduated from Pennsylvania credible opportunity of opening a ﬁrst- tin, especially one located in the heart of being only the beginning, Alison and her State University with a bachelor of sci- of-its-kind hotel, coupled with the fabu- Austin’s “new downtown,” the Domain? team embrace the community and look ence in hotel, restaurant and institutional lous Austin location, sealed the deal. Al- Alison stepped into her new role as forward to hosting memorable and ex- management. She was destined to be in ison and her family packed up and head- director of sales and marketing for the citing events your guests will be talking the hospitality industry, always enjoying ed south! Both Alison and Michael felt Westin Austin at the Domain, in June about for years to come. With more than serving others. Alison also loved to trav- Austin offered a great place to raise their 2009. When asked about her decision, 17,000 square feet of special event space, el, making the hotel industry the ideal ca- family within a strong Jewish commu- Alison responded, “How much better whether it’s kosher catering for your reer path. nity while allowing for a wonderful bal- does it get, a Westin in the heart of the simcha or guest rooms for your out-of- After graduating from Penn State, Al- ance between family life and career. Domain?” town friends and family, the Westin Aus- ison jumped right into the industry when Alison arrived in Austin in March Alison is excited to represent and lead tin at the Domain is your answer. she accepted her ﬁrst of many positions 2006, when she joined the pre-open- the sales force for the brand new Wes- After her cross-country journey and with Marriott Hotels International. It ing team for the downtown Marriott full tin Austin at the Domain. To be unveiled multiproperty positions, Alison has set- was while working for Marriott that Al- force and became fully immersed in both on March 11, 2010, the 340-room Wes- tled into both Austin and the Jewish ison met her husband of 13 years, Mi- the Jewish community and the Austin tin will redeﬁne efﬁcient service with an community. These along with the new chael Berg. hospitality market. Not long after open- effortless style and gracious attitude, en- Westin Hotel offer Alison the ability to Alison and Michael have three beauti- ing the downtown property, building a suring a truly unforgettable experience. enjoy her true passions: family, faith and ful children, ages 11, 9 and 4. The Berg strong team and enjoying the success of Located within one of Austin’s premier serving others. family is active in Temple Beth Shalom, all her hard work, Alison was once again destinations, the Domain offers world- Alison J Berg is director of sales and where the children attend Hebrew and re- approached and offered her next chal- class shopping and dining in a neighbor- marketing for Westin Austin at the Do- ligious school. The Bergs are planning lenge: to open Austin’s ﬁrst Westin Ho- hood, park-like setting. The Westin Aus- main, 11301 Domain Drive (opening in their daughter’s bat mitzvah! tel. Once she heard all the details of the tin at the Domain will be a haven of se- March). For more information. contact Like her passion for the industry, Al- new hotel project and its location, the de- renity and a distinctive alternative for 944-0364 or Alison.berg@westinausti- ison’s career with Marriott grew like cision was an easy one. After all, who those who appreciate a higher standard – natthedomain.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B3 CAROL DOCHEN: CAROL DOCHEN REALTORS T By Carol Dochen “stage” their homes to maximize value and he greatest pleasure of my work is appearance. helping my home-buying clients put As business increased over the years, other the puzzle pieces together to ﬁnd the Realtors joined me working from my house. very best home for them. Each day We have now enjoyed two years in our ofﬁce presents a new opportunity to help someone. on Spicewood Springs Road. That’s why I went into this demanding and Please visit our Web site www. rewarding business in 1981. CarolDochenRealtors.com. I wrote every My husband, Sandy, and I have raised our word on the site, which was designed to help two children during my real estate career folks get an idea of what the home-buying/ and watched them grow and mature and selling process in Austin is all about. The create exciting lives. Katie is attending the Web site has much information about Austin, University of Texas in Austin, and Andrew is including educational opportunities, real in New York City. estate help, a direct link to the active listings I have been blessed over my 28 years in in the Austin Multiple Listing Service, and real estate with wonderful and supportive more. We blog often, keeping our clients up- clients – young people just starting out, to-date on real estate news and information. couples and partners, families and the parents The wonderful Realtors and staff who work of families who move here to be closer to so well together include Nancy Taute, Arlene children. My clients become family and Maze, Laurie McGary, Josh Bushner, Simone friends to me and my family, because in Govind, Jean Olson and Kim Wallace. working together, we become close. Deborah May Bullock has just joined our Relocation is a huge part of the business, ofﬁce and is not in the group shot yet. The so we help people discover Austin, ﬁnd the Austin Business Journal recognized us as one perfect spot to settle in, and get connected of the Top 25 Realtor Teams in the Austin real with everything from schools to doctors to estate market in 2004, 2005, 2006, 2007 and museums and other resources. It is fun to see 2008! We look forward to serving you soon. Austin from a fresh perspective when we Call 345-2227 or visit the Web site are working with people just moving here. Info@CarolDochenRealtors.com for more And it is a delight to help my selling clients information. B4 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook SHARON WATKINS: CHEZ ZEE AMERICAN BISTRO By Sharon Watkins standard in the neighborhood and city as a whole. A s the mascot of the Pﬂugerville Panthers it never crossed my mind that I would spend my life in Austin. Even further from my imag- Twenty-one years later, we have an art gallery and private party/banquet room, The Gallery at Chez Zee, separated from the main restaurant ination was running a restaurant. I had stars in by a covered courtyard. This lovely space is be- my eyes and wanted to have a life in the theater. ing used for gatherings of 40-100 guests, host- When my family moved to Houston in the late ing corporate meetings, book signings, cultural 1950s, I went to the fabled Lamar High School events, and private parties of all kinds; rehears- and got to work with Ruth Denney and many of al dinners, birthdays, anniversaries, bridal and the students who went on to work in theater and baby showers, and funeral receptions. television. Jacquelyn Smith, Candy Tovar, Bob The ﬂying/ﬂoating chairs beckon you from Foxworth, Tommy Tune and Margo Sappington Balcones Drive up the stairs past the beautiful were all in the arena in which we worked. fountain surrounded by the papyrus plants to the I always gravitated to directing, even in high ﬂickering ﬁreplace right by the door to the res- school, and before I graduated from college I taurant. The restaurant twinkles with the Chez landed in Princeton, N.J., as the founding direc- Zee lights and “We’re Saving a Chair For You” tor of Creative Theatre Unlimited, a theater pro- seven days a week. We are kept busy serving gram for children and adults. Five years and two lunch, brunch on both Saturday and Sunday, and children later, I moved back to Austin to ﬁnish dinner seven nights a week, cooking our full my degree and decide what to do next. menu until midnight Friday and Saturday. A burgeoning career in food and beverage and We also have happy hour Monday-Friday, hospitality advertising led me to the intersection with half-price appetizers and drink specials. of the restaurant business and advertising. On Customers are sometimes surprised to learn that playing ﬁeld, I got punted into the “real and of our in-house, from-scratch bakery. You can total” business of running a restaurant. order whole cakes “to go” to your celebration In 1989, I created Zenith Café Corp. to buy outside the restaurant. Our bakers have devel- the assets of Chez Fred, which was in bankrupt- oped such signature items as Lemon Rosemary cy. I named the company after the town of Ze- Cake and Crème Brulee French Toast in a loaf nith in Sinclair Lewis’ novel “Babbitt,” which you can take home and reheat. During the holi- was being read on KUT radio at the time, nev- days, we offer “Pies and Sides” to go with your er thinking I would need a new name for the de- celebrations. We make it easy for you! funct Chez Fred. But when a deal to buy the Chez Zee American Bistro is proud to be name failed, I lacked enough money to buy “keeping Austin original” for the past 21 years. all new sign letters, so I kept the “Chez” and Chez Zee is located at 5406 Balcones Drive bought the “Zee.” (telephone: 454-2666). Visit the Web site That what was the beginning of what is now a www.chezzee.com. JODI R. LAZAR: COLLABORATIVE FAMILY LAW A ustin divorce lawyer Jodi R. Lazar be- lieves Collaborative Family Law offers a better option for many couples who have is freely exchanged in Collaborative Family Law. The parties agree to hire the services of neutral professional experts. There is no for- decided to divorce. Collaborative Family Law mal discovery and no depositions are taken. is an alternative to traditional divorce litiga- • Interest-based negotiation. The interests tion that enables the couple to resolve their of the husband, wife and their children drive divorce privately and without court interven- the settlement talks. A collaborative team as- tion. sists the parties in identifying their interests Divorces create difﬁcult circumstances for and looks for creative ways for those interests families. Emotions run high, clients fear the to be satisﬁed as opposed to engaging in tradi- worst about their ﬁnancial futures, and chil- tional positional bargaining. dren sometimes bear the brunt of their par- Collaborative Family Law is not just for ents’ anger and frustration. Litigation can people who get along and agree to the terms make matters worse. Using the Collaborative of their divorce from the outset. The collabor- Family Law process, an agreement can be ative process provides the parties with an op- reached with the parties’ interests and the in- portunity and the resources to reach an agree- terests of their children being promoted, rath- ment that will protect their children and meet er than forsaken, in order to avoid a litigious their interests, without destroying their rela- battle. tionship to the point where they cannot co- parent their children. A good working rela- Principles tionship between ex-spouses may be the most Collaborative Family Law is built around important gift parents can give their children three principles: when divorce becomes inevitable. • No court. Clients and their lawyers agree Jodi Lazar is a member the Internation- in advance that no one will take any contest- al Association of Collaborative Professionals, ed issue to court. This allows the couple and Collaborative Law Institute of Texas, and the their advisors to focus all their attention on Austin-based Professionals for Collaborative settling their divorce and to feel free to ex- Family Law. press their feelings, explore creative options Lazar Law, Jodi R.. Lazar, The Enclave, and discover solutions that work for their 301 Camp Craft Road, Suite 200, Austin unique situation. 78746. Telephone: 477-1600. Web site: www. • Transparent process. All information LazarLaw.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B5 JESSICA L. BISHOP: COOK-WALDEN FUNERAL HOME D By Jessica L. Bishop til I arrived to have her snack. I las. In 2005, however, an open- o you ever won- am sure you can guess the out- ing became available at Cook- der how you got come. I spent two years volun- Walden Funeral Home in Aus- to where you are? teering and now my friend was tin. Having grown up in Austin, The paths laid be- just … gone. Residents passed of course, Cook-Walden was a fore us somehow seem to lead away over the years but I didn’t familiar place. I jumped at the right where they need to be. Our realize that death was imminent. chance to return home and serve lives are but a journey, made After all, I was giving back, my community. up of numerous forks in the making a difference. I vowed I As a woman and a funeral di- road, bumps and diversions, but would never go back. rector, I am blessed to call Cook- somewhere along the way the I went on to high school, in- Walden my home. We are family. roads are reﬁnished. If you look volved in my teen-age world, In what was once a male- close enough, you will catch a but times were a’ changing. I dominated profession, wom- glimpse of the horizon and see started driving, and it was time en now make up about half the the beauty that is there what to start preparing for the fu- staff of our funeral homes local- may lie in store. ture. Things like dances and ly. Statistically, more than half My journey to today began boyfriends, football games and the students enrolling in mortu- as a young child. At age 5, my clothes became priority. There ary schools today are women. family moved to Austin. Shortly was plenty of time later, much What an achievement! after, my family received word later, for SATs, college prep Mr. Walden has built the very that my aunt and uncle had courses, colleges and, most of foundation that we stand on to- passed away in a horrendous all, a career. I was a teen-ager day, and I am proud to be a part turn of events. I remember the ready to conquer the world. of the legacy that he created. grief we felt, but mostly how During my junior and se- My tenure at Cook-Walden has lost everyone was. Because of nior years, I was lucky enough been one of reward and journey. the events, and my age, my little to participate in a pilot pro- I have grown as a funeral direc- brother and I went to stay with gram at Crockett High School tor and as a person. I am so very relatives. I recall understanding that afforded me the opportu- thankful and honored for all the and being fully aware of what nity for more specialized class- opportunities I have been a part was happening, and I wanted es. We shadowed at local hos- of and shared. to be with my family; I needed pitals, doctor’s ofﬁces and nu- My role in the Jewish Commu- to say goodbye. I had to make merous medical facilities in the nity changes everyday, and it has sense of what happened, even at area. I saw so many interesting been my highest honor and val- such a young age. These events things — surgeries, procedures ued accomplishment to be a part tore my family apart, and we, — and met some of the most of and accepted by the communi- of course, were never the same. inﬂuential people. I heard the ty, my colleagues and my friends. Still to this day, we carry the ex- most amazing stories from ev- nerals became an open topic of in a dreadful car accident. My My service to the Jewish Com- perience together. eryone I encountered. I wanted conversation. Around this time, aunt was taken off life support munity goes beyond just a “fu- Growing up, as a family, we to do it all. I had found my path. my high school class lost a good and her services were held later neral service”; it is my own Mat- moved on forward, always re- I think I changed my mind dai- friend in a tragic car accident. that week. It was all too much. nat HaTzedakah. My heart and membering the special memo- ly, depending on what I learned A few kids in our circle also Everything was already so unre- my hand are always available. ries. Throughout the years we in class, read in a book or saw passed away. It was then, during al, and then this. More than a year ago, Hazzan experienced the loss of distant in the “ﬁeld.” my last years of high school, I I remember walking into the (now Rabbi) Neil Blumofe cele- loved ones, which always made I was interested in forensics began attending funerals. funeral home to make the ar- brated 10 years with Congrega- you stop and think. But noth- and was lined up with the Trav- Upon graduation, I knew rangements; it was a beautiful tion Agudas Achim. That night, ing to the extent of the events is County Medical Examiner’s mortuary school was for me, Sunday afternoon, four o’clock, the Cook-Walden staff attended that took place before. We never Ofﬁce. Spending a few hours in- but I also wanted to go to nurs- on Aug. 11. I was about to do the event. As we sat in our seats, went to funerals, only perhaps terviewing one of the doctors, I ing school. I could not decide, this for a living. How could I do the sun setting, I looked over sending cards or condolences. was mesmerized by the thought and it was eating me alive. So, I this? How was this even hap- at Mr. Walden and at my work As I grew to a young adult, I of what was happening some- hung around a while. I worked, pening? Of course, having been family. Cantor was singing the loved all the things most girls where in that building. Dur- took some classes, spent a year around the funeral home, natural- most beautiful song, and I real- do: my friends, school activi- ing our conference, we spoke of and a half at a funeral home in ly everyone was looking to me to ized I had made it. I was right ties, boys, clothes — the usual. the hours, the magnitude of her Houston, moving there to attend know what to do, and I couldn’t where I should be. I had made a At age 12, I was assigned com- job and her role as a woman in school — all the while, my path even see, was blind to the world. difference. I was — and am — munity service hours for an ac- this line of medicine. She asked being paved. Time had stopped; everything grateful for my path. ademic project. I was given a if I wanted a family some- In my early 20s, I met a spe- was happening in a tunnel. Peo- My job is more about the list of activities in which I could day? As I answered with a con- cial young man that changed ple kept talking, but you couldn’t family we are serving than most participate and chose to volun- fused “maybe,” she asked if I my life. We would move on to understand a word being said. realize, down to the most intri- teer at an area nursing home. had looked into funeral science. weather the bends of the path. Life as I knew it was over. cate of details. You never know It was then that I discovered I remember leaving the inter- At the time I was working at Somehow, we made it through what you are walking into or that I had a special yearning for view perplexed: Kids, husbands, Seton Medical Center and was those days, and school was start- what might happen, but you al- our fellow man. I felt so sor- death and now funerals … interested in taking a new posi- ing. I decided I was moving back ways know what to do. Some ry for the people I met. I would where had this gone so wrong? tion that required more school- home to Austin. My mother held days are harder than others; cry because they were old and At this point in my life, I had ing. It was now or never, heads me in her arms and said, “You some can be unbearable. Know- alone, but as I got to know never been to a funeral and only or tales. I was still torn about are stronger than you know, and ing I am needed, that I serve a them, I felt better. I felt like I had memories of before. where my path was leading. My I love you. You will take this ex- purpose, is by far the greatest was making a difference. I started some research. family and friends were behind perience and you will help some- reward one can receive. When I would spend time with Low and behold, funeral sci- me all the way. A wise friend one else, you will make a differ- a family hugs your neck and them doing any activities and ence was pretty interesting. Ev- said, “Follow your heart, follow ence, and you will know what tells you thank you for all you it got easier and easier — un- eryone thought I had lost my what feels right; you have your it’s like to be on the other side.” have done, you know the path til one day … one of my favor- mind. A family member asked whole life ahead of you. Go! So I have since learned that I is straight. As my path changes, ite little ladies wasn’t there. Her about college plans, and I re- I enrolled in school, moved to can relate to families but nev- plans of my wedding advance, room was empty, every trace plied that I was considering Dallas and starting working at er will know what it is like to the road seems clear. It may get of her gone, as if she had nev- mortuary school. They looked a funeral home. Two weeks be- walk a mile in their shoes. I hazy, but if I look close enough, er existed. She loved eating sar- at my mother and said, “What fore school was to start, the path made it through and graduat- the horizon is always there. dines on crackers with mustard is wrong with her?” My family was destroyed. The man I loved ed from Dallas Institute of Fu- Contact Jessica L. Bishop, fu- and red onions. If she knew I and I toured the mortuary school was dead. During this same neral Science. I decided to stay neral director of Cook-Walden was coming, she would wait un- in Houston and, gradually, fu- time, my aunt and cousin were and continue working in Dal- Funeral Home, at 454-5611. B6 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook SUSAN SAVOIE: TEACHER HEAVEN R emember Sally Jessy Raphael? Her success as a daytime television talk- show host didn’t come quickly or easily. lege Station and took a job at a local gro- cery store as a cashier. She was soon no- ticed by an alert customer who was evi- Luckily, I thought to collect catalogs and names of people I had met in the school supply industry and, well, got ﬁred.” Raphael was ﬁred by station after station dently impressed with her customer ser- After a short time managing elsewhere throughout the country as she tried to get vice. The gentleman was wearing a but- she began to think about opening her a foothold as a disc jockey or news an- ton that read “Business is Good.” own teachers’ store. She contacted some chor on radio and/or TV. But she perse- “Where is business good?” she asked, of the people she had met while manag- vered and ﬁnally hit the big time in 1983. and he replied, “At KG Men’s Store” ing the other teacher store, and they were Susan Savoie, owner of six Teacher (not the same company as the K&G very supportive. The process began in Heaven stores in Texas, has a similar back- Men’s stores you see these days). He in- January of 1996. ground, in a different industry. She calls formed her that they were looking for After trying several banks to acquire herself “the Sally Jessy Raphael of retail.” a full-time cashier and asked her if she ﬁnancing, Susan ﬁnally met a banker “I have done nothing but manage re- would like to apply. She did and a “Mall who had a soft spot for her (not to men- tail stores since I was 16, and that’s all Rat” retail career was born. tion the same birth date). Susan was then I know how to do,” Savoie said. “But During her eight year career with KG, able to open the ﬁrst Teacher Heaven in during the course of my career, I was she would meet and marry her husband June of 1996. Over the next nine years, ﬁred many times, often being told I was Randy. Eventually, the couple returned to the company has continued to expand; too aggressive and ambitious and that the Austin area. stores were opened in South Austin, Lub- I should really own my own business. As time went on she found herself bock and Houston. too much from life but certainly striving Looking back now, everything happens needing to look for a job again. She When asked why the stores have been for everything life has to offer. for a reason.” would spend a short time as a store man- so successful, she replied, “Being in- Teacher Heaven has two locations: Her retail career started on the day she ager for a women’s dress shop and, as a volved in the community is essential, I • South Austin — 4211 S. Lamar turned 16 in Midland, Texas, at a local result of differences in management style, strongly feel that we are in business not Blvd., Suite B-2, at Ben White Boule- fast food spot and continued throughout this job too resulted in a termination. only to make a dollar, but we sincerely vard (Texas 71), in Lakehills Plaza Shop- her college years. After graduating from During that short stint as an unem- want to make a difference.” ping Center, behind Strait Music Co. Texas A&M University in 1985, she was ployed retailer, Susan came across a On a more personal note Susan has Telephone: 693-0668. Fax: 693-0465. hired at a long distance telephone com- newspaper ad for manager of a teacher been married to Randy since May 1992. • North Austin — 8868 Research pany in Austin. She stated, “I just didn’t supply store in Austin. She applied, got Randy is, by trade, an expert in the con- Blvd., Suite 701, along southbound ac- have it in me to be a ‘hard sell’ salesman the job and opened that company’s new struction and maintenance of large cool- cess road of U.S. 183 between MoPac with the mentality that if you lose one store location in Austin in 1994. ing towers that keep all of our air con- Boulevard and Interstate 35, a half mile customer there will always be more to “I managed it for about nine months, ditioners running. In addition, he part- on the right, between Burnet and Ohlen take its place. I prefer to take care of my and I absolutely fell in love with the in- ners with Susan to do whatever needs to roads (take Burnet Road exit and stay on customers, keep them for life and then go dustry. As time went on, however, I dis- be done in the stores on a regular basis. access road). Telephone: 323-5288. Fax: about acquiring new clients.” She ended covered that the head of the compa- They have no children but do have three 323-5228. up being let go from that job. ny and I didn’t exactly see eye-to-eye. dogs. Their long term goals are simply to For more information, visit the Web At that point she moved back to Col- Again I felt I would soon be let go. be happy from day to day, not expecting site www.teacherheaven.com. HILLARY FRANCIS: BELLA~MI/BELLA~SORELLA By Hillary Francis make, knowing it will be appropriate for them I opened the doors to a unique children’s bou- tique, bella~mi, in August 2008. The boutique is located in Jefferson Square, nestled among and of good quality. I received my formal education in health care administration but have always had that entre- Austin legends The Garden Room, Anderson’s preneurial spirit. I think it comes from all the Coffee and Russell’s Bistro. time spent with my grandfather, a self-made suc- Our storefront faces Kerbey Lane. This square cessful businessman. He began his extensive ca- is wonderful. It reminds me of the experiences reer by ﬁrst owning a small town grocery store of shopping in the small towns where I grew up in 1942. He knew all of his customers by name in New Mexico. People who work and shop here and “what their mamas and papas did too.” He are friendly and honestly interested in what kind taught me the value of customer service, all the of day you are having. It is such a nice break little kind things we each want when we walk from the mall mentality and computer shopping into a shop, and the importance of giving back to of today. It only takes a stroll around our airy, my community, something we at bella~mi have whimsical shop to see the writing on the walls done extensively this last year. These are all emphasizing “Pretty Is as Pretty Does,” a favor- valuable lessons I carry with me. ite saying from my mother and grandmother. I love going to market with my mother, Lee The translated meaning of “bella-mi” is “beau- Ann, and working in the boutique with her and tiful me,” a name I selected from the desire for my sister Michelle. I love the fact that we work each of my little customers to know that his or together and that our children have this experi- her inner beauty is what transforms a simple ence of a family business. Our great employees, piece of apparel into a “sparkling one.” You may Marilyn, Robin and Celeste, share our love of be surprised to know that we carry clothing for connecting with the customer. We all want bel- boys to size 6 as well as girls’ clothing and offer la to be a magical place for children, and we are tuxedos and suits for infants to size 14. thrilled it has turned out to be such a happy place New this year: On our upper level and with for all of us. Every day is a learning experience, a separate entrance, meet bella~sorella, mean- and we do it with humor! ing “beautiful sister.” It is a “big” sister boutique Wrapping and shipping your treasures is our for older girls and includes gifts for all ages. I pleasure. We will go that extra mile to help you learned of the need this past year of clothing for ﬁnd just what you need for those special ones in the “tween” girls, who fall between little girl your life. Come wish bella~mi happy birthday dresses and the junior sizes. This area is fun, and meet bella~sorella. age appropriate and will offer events from time Contact Hillary Francis of bella~mi and to time for that “between” girl. The best com- bella~sorella, located at 1601 W. 38th St., Suites pliment we have is that tweens love it and their 3 and 4, at email@example.com, or visit the moms are comfortable with any selection they Web site www.bella-mi.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B7 MAUREEN PETERSEN: PROFESSIONAL CARETAKERS T here’s something about cud- dling a baby that brings on a smile. Your mood lightens and you feel happy. It’s like being on a natural high. Maureen Petersen sees it in the faces of the elderly every time she shares her baby doll collection. Petersen, founder of a home health- care agency, decided she wanted to give something back to the communities that had been so good to her. An avid doll collector for more than 30 years, she started taking her realistic dolls to nurs- ing homes and senior living centers. “My dolls are so lifelike that many people mistake them at ﬁrst for real ba- bies,” Petersen said. “They have soft-to- the touch skin, wispy baby hair, beautiful faces, and since they are life-size I dress them in real baby clothes. In fact, they look so real that many of the residents are reluctant to hold them until they ﬁnd out that they are actually dolls.” During the past four years, Petersen has presented dozens of Doll & Tea Par- ties in Austin, Dallas, Fort Worth, Hous- ton and San Antonio. She believes that the parties are so popular because it’s a couple of hours of delightful fantasy. “We treat the guests like royalty,” Pe- tersen said. “Everyone receives a per- sonal invitation to the party and a rose corsage. The tables are set with fancy menus, teacups, doilies and plates. Then guests are served tea and cookies.” Of course, the baby dolls are the most popular part of the parties, and anybody who wants to hold one can do so. Even the men like to participate. “No matter who holds a baby, they will inevitably ﬁnd themselves rocking, pat- ting or jiggling just as if they were hold- ing a real baby. It’s just instinctive,” Pe- tersen said, smiling. “It’s not unusual to ﬁnd lipstick on the babies’ faces from the kisses they receive. Only dolls are always there, and always grateful for our love.” Petersen has observed how mentally she often shares. In 1988, after rais- residences,” she said. “They often need stimulating the dolls can be to Alzheim- ing four children on her own and suffer- someone to come in and care for them er’s patients. ing from an empty nest, she decided she temporarily. We take people to doctor vis- “I recall a particular woman whose wanted to do something that would help its, shopping or just keep them company.” face was like a blank page,” she said. “I others. In a leap of faith, she quit her One of Petersen’s greatest satisfactions even had to show her how to hold the successful insurance sales job and started is hiring women who have been displaced doll. Before we left she was interacting Professional Caretakers. either by divorce or by being widowed. and responding to others. It’s just all so “I was going to take care of everything “Many times they are unskilled, but gratifying.” and everybody — kids, pets, elderly, they know how to take care of people be- Along with the baby dolls, Petersen dis- even run errands,” Petersen said. “It only cause they have been doing it all their “No matter who holds a baby, they plays a couple dozen of her collectible took me eight months to realize that I lives,” she said. “Some of my best em- will inevitably ﬁnd themselves dolls, such as President John F. and Jackie needed to limit myself. I just couldn’t do ployees are those, who later in life ﬁnd rocking, patting or jiggling just as Kennedy, actors Marilyn Monroe and Shir- everything! It was then that I saw a need. them selves in need of a little help.” ley Temple, and others, many of which are With people living away from families, But it’s important to make sure that to if they were holding a real baby. antiques. Guests are encouraged to bring they don’t have anyone to help them.” whomever you are entrusting your care or It’s just instinctive,” their own dolls and share their history. Today, along with her husband, son that of a loved one is dedicated to super- — Maureen Petersen, “It’s amazing how many people have and daughter-in-law, Petersen over- vising the proper care and safety, along whose Professional Caretakers ﬁrm saved a doll that was their mother’s or sees ofﬁces in ﬁve Texas cities and em- with providing appropriate personal care. gives Doll & Tea Parties for seniors grandmother’s,” Petersen said. “When ploys more than 400 caretakers. Her ser- “As a licensed home health agency, they leave their home and move to as- vices include nonmedical full-time care, we conduct random drug testing and run sisted or senior living, they give up a lot. part-time care, in private homes, nursing extensive background checks on every line. The goodwill of my clients always That’s why it’s touching to me when they homes and senior residences. caretaker. We work hard to make sure ev- comes ﬁrst.” so often choose to take a doll.” “We have many clients in nursing ery client is protected,” Petersen said. For more information, visit the Web Petersen has a few stories of her own homes as well as people who live in senior “I have never believed in the bottom site www.professionalcaretakers.com. B8 14 Cheshvan-13 Kislev, 5770 Special Advertising Supplement/The Jewish Outlook JOANNE M. SENYK: AVENUEONE PROPERTIES By Joanne M. Senyk plan to move to Jerusalem from Tel Aviv as soon as they ﬁnd O riginally from Houston, I moved here in 1973 because I had grown tired of the Bayou City trafﬁc and noise and loved Aus- an apartment. I have been a Realtor for more than 20 years, assisting buyers and sellers since 1989. I am honored to be associated with Ave- tin and friends I had made here. It was the best nueOne Properties, a homegrown boutique agency in the Noko- move I could have made. nah Building in downtown Austin. This year we merged with The Realtor I am married to Jeff Senyk, a chemical engi- long-time Austin independent real estate company Garrison Re- you choose neer at Emerson Process Management, where he altors. It’s been a happy marriage of two top-rated companies. makes does something with software that I don’t under- I was previously a caterer and have worked in sales for most all the difference stand. We have three children, two grandchildren of my working life, selling art, electronic instrumentation and and a dog, Gus. custom semiconductors. Interestingly, real estate is more com- in the world. Our daughter, Tiffani, lives in Houston with her plicated than all the above. Real estate has been an ideal ca- husband, Gordon, and our fabulous eight- reer for me. My restless nature is ill suited to sitting in an of- year-old twin grandchildren, Katherine ﬁce all day, and I love the challenge of meeting the individu- and Jackson. al needs of each client. The satisfaction of exactly matching cli- Our son Avram is an artist who ents to houses and houses to clients is the best reward for the specializes in metal art, a chef and hard work involved. a stand-up comedian. He has late- In an era when personal service is fast disappearing, I am ly ventured into “street food” grateful for the opportunity to give every client the time and at- with a vegetarian noodle busi- tention he or she deserves. ness, Chubby Hug (I’ve already I especially love introducing Austin to our-of-town clients. heard all the jokes). He’s lo- More than showing them houses and neighborhoods, I love to cated at 5015 Duval and has take them to locally owned shops and restaurants, parks and three yummy noodle dishes. swimming holes that make Austin unique. Sometimes when I Check him out. drive around Austin, I try to look at the wonderful city through Our son Benjamin the eyes of a newcomer and be thrilled all over again with how lives in Israel, where he lucky I am to live here. earned a master’s de- The ﬂexibility of this career gives me the freedom to spend gree in strategic stud- my time as I want to, with my husband and with our grand- ies at Tel Aviv Univer- children and to do the volunteer work that enriches my life. I sity. He was just hired may work long hours, but for the most part they are the hours as a reporter for the Je- I choose. I can order my life around the priorities most impor- rusalem Post. His wife, tant to me and my family, community and friends. All that and Ricky Ben-David, is the a pretty good living — what could be better? op-ed editor for J-Post, so now Contact Joanne M. Senyk of AvenueOne Properties Inc., 901 they will be working together and W. Ninth St. #110, at firstname.lastname@example.org. MELISSA FOX: UNIVERSITY CYCLERY By Melissa Fox businesses, it is important to take inter- the business has ebbed and ﬂowed in di- U niversity Cyclery is a family busi- ness and has been since 1977. It has been a part of my life since 1985 when I est in the world around you and to under- stand your relationship to the world. It is especially important in any business that rect relationship to the needs of my fam- ily. Jim and I have two sons, Justin and married into the family. While Jim, my serves the public. We meet and interact Matthew, and a menagerie of dogs and husband, grew up in the shop, I found the with people from all walks of life. From cats. Over the years, we’ve rescued and world of bicycling to be a natural pro- professionals to the homeless, all kinds taken in re-homed animals. Our collec- gression from my athletic background of of people ride bicycles for all kinds of tive extended family is large and our in- competitive swimming. different reasons. volvement in it keeps us both very busy. I am a native Texan of several genera- Whether you are interested in a bicycle Our older son works with animals as tions. My family has lived all over south- for transportation, for exercise (cycling a kennel tech. He has taken his love for east and central Texas following my fa- burns 250 to 300 calories, 10-12 mph and understanding of animals to his ﬁrst ther’s work. We moved to the Austin area for one-half hour) or in competitive en- job outside of University Cyclery. in 1979. Jim’s family moved here from deavors, I’m sure we can help you. I am Our younger son has Down syndrome. Illinois in 1977. pleased to boast about 100 years of cumu- The challenges of parenthood are eye I am the ofﬁce manager of Univer- lative experience at University Cyclery. opening. The challenges of having a sity Cyclery now, and while I am rare- Over the years, my participation with child with special needs are a great learn- ly on the ﬂoor anymore, I have ing experience. Things that most of years of experience in minor us take for granted are a struggle tuning of bicycles and in lis- or are simply inaccessible to a seg- tening to the needs of our cus- ment of our population, and I ﬁnd need only a little help. So, part of my tomers. In fact, listening is the that unacceptable. This issue has be- time is allocated to helping the world see most important skill needed in come one of my passions. that compassion doesn’t cost anything -- this business. Not all discrimination takes place it is how upright human beings behave. It is important to know the by design; some of it is from igno- Asking questions and listening to the an- product and to know how rance. So I’ve become active in swers are skills that are just as important to make the bicycle do educating people about the dis- to living a good life as they are for sell- what you want it to. But if ability community. I partic- ing and tuning bicycles. you don’t listen, you won’t ipate in groups that work on I hope to see you at University know how to match the ca- legislation for people who have Cyclery! I hope that you will take ad- pabilities and the aspirations a disability, and in the past, have vantage of our years of experience in the of the human element, the cus- participated in support groups for world of bicycles. I feel sure that we can tomer, to the machine. parents of children who have a disabil- help you ﬁnd just what you are looking There are workshops to train you ity. Through these activities, I’ve met for by listening to your needs. in the mechanics of bicycles, but some incredible people. Call Melissa Fox of University Cyclery, all in all, the best preparation is a Some people with disabilities will 2901 N. Lamar Blvd., at 474-6696. Web good, well-rounded education. In all need a lifetime of care, while others site: www.universitycyclery.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B9 ROSE SCHNEIER, MD, FAAP, FACE: AUSTIN THYROID & ENDOCRINOLOGY By Rose Schneier, MD, FAAP, FACE docrinology practices at 18 to 20 years of works company. Before moving to Ala- versity of Pittsburgh in 1975. I complet- A s a board-certiﬁed pediatric endocri- nologist, I specialize in the evalua- tion and treatment of young people with age. Many of these young men and wom- en, for a variety of reasons, have chal- lenges establishing care with an adult en- bama in 1995, we lived for 10 years in northern California and, before that, tri- angulated between Philadelphia, Phoenix ed a pediatrics residency at Temple Uni- versity in Philadelphia in 1978. During my residency, I worked one summer at a variety of metabolic and hormonal con- docrinologist; many physicians trained in and Bakersﬁeld, Calif. At each location, Camp Fireﬂy Diabetes Camp. This expe- ditions, including diabetes, growth prob- adult endocrinology do not have a com- I practiced general pediatrics and pedi- rience kindled an interest in diabetes and lems, abnormal weight loss or weight fort level with pediatric conditions, such atric endocrinology, while my husband pediatric endocrinology, and I complet- gain, menstrual problems, thyroid condi- as growth hormone deﬁciency and Turner worked as an ordnance and pyrotechnics ed a fellowship in pediatric endocrinolo- tions, pituitary problems, metabolic bone syndrome. These young adults, frequent- engineer for several companies. gy at Children’s Hospital of Philadelphia disease, and adrenal problems. What ly college students, have long been in Somewhere in all the moving, our in 1980. makes my endocrinology practice a bit need of a “medical home.” It is my goal daughter Joanna was born (in Mesa, Ariz.). In 1979, while studying for the pediat- different is my focus on the young person to provide, within the Austin Thyroid Although she considers herself a California ric boards, I decided I wanted to get mar- ages 10 to 25 years. I suppose this makes and Endocrinology practice, that special Girl (and moved back to Oakland short- ried, so I placed an ad in Philadelphia me an “adolescent endocrinologist,”, al- place of care. I want my patients to have ly after graduating from New York Univer- Magazine: “Young female doctor looking though as of now there is no “adolescent the knowledge and self-conﬁdence to be- sity), she beneﬁted from experiencing life for the right man to ﬁll her prescription.” endocrinology” certiﬁcation exam! come the primary managers of their con- in Arizona, Alabama and New York. She The ad cost $25. As many Outlook readers know, I ditions, with their primary care physi- works as an independent Web designer. My dear husband, one of about 200 re- came to Austin in 2003 to establish a Pe- cians, families and me as “consultants.” Like many in the Austin Jewish Com- spondents to that ad, and I have been diatric Endocrinology Division at Spe- I know many Outlook readers from munity, I hail from the East Coast. I was married for 30 years. Readers are invited cially for Children, the pediatric subspe- Congregation Agudas Achim, where I born in Indianapolis, Ind., (my father was to do the math as to whether that ad was cialty group afﬁliated with what was then have been a member since ﬁrst coming to attending Lincoln Chiropractic College cost-effective! We now live semi-rural- Children’s Hospital of Austin (now Dell Austin. Many readers and Agudas mem- under the GI Bill), but moved at ly (i.e., we have a septic tank) in Greater Children’s Medical Center). After four- bers may not know that, before my com- age 1 to Pennsylvania, where Manor with 3 mostly disgruntled cats, and-one-half years of solo practice (and ing to Austin, I lived in Huntsville, Ala., I grew up and earned an where, in our spare time, I garden and 24/7 call), I was joined in the division by where, in addition to practicing pediat- AB in philosophy at Bryn my husband rides his motorcycle. three able pediatric endocrinologists. ric endocrinology and general pediatrics, Mawr College in 1971. My husband and I really enjoy This June, I moved my practice and I was (in sequence) vice president, pres- My father’s compe- Austin. It’s the ideal size for a city, joined with my colleague and friend Dr. ident, board member and newsletter edi- tent and compassionate and there’s always something to see Simone Scumpia at Austin Thyroid & En- tor of my Conservative congregation, Etz care of patients as a chi- and do. Austinites, especially in the docrinology, a well-established adult en- Chayim. In addition to teaching at the Uni- ropractor had inspired me Jewish community, have really made docrinology/metabolism practice neigh- versity of Alabama at Birmingham Med- (as it had two of my us feel welcome. We have made many boring North Austin Medical Center. Our ical School (Huntsville campus), I taught three brothers) to friends and hope to make many practice model is the provision of high- the fourth-grade Hebrew School class. pursue a med- more. quality, comprehensive and continuous What was I doing in Alabama? Well, ical career. Contact Dr. Rose L. Sch- endocrine and metabolic care for patients my engineer husband, Lawrence Wein- I earned an neier of Austin Thyroid and from early adolescence through adulthood. man, was working at a (now defunct but MD degree Endocrinology, 2200 Park Typically, patients leave pediatric en- at that time internationally known) ﬁre- from the Uni- Bend Drive, at 623-4355. MARA KARPEL, PH.D.: LICENSED PSYCHOLOGIST & GERIATRIC SPECIALIST A New York City native, Dr. Mara Karpel didn’t al- ways plan to be a psychologist. But it was at the start of her sophomore year at the State University of these experiences drove home to me how difﬁcult the issues that come with aging can be, both for the old- er adult and his or her family. Without help, it can be a having embarked on a media career. She began writing an advice column, “Dr. Mara Karpel and Your Golden Years,” for the Valley Morning Star in Harlingen more New York, Stony Brook, that she discovered the peer- very dark and lonely road.” than a year ago (read her column at www.ValleyMorn- counseling center and decided to sign up to be trained She also could see that the nation’s population was ingStar.com every other Tuesday in the Rio Living sec- as a counselor. beginning to age by leaps and bounds — and that too tion). Since spring, her column has been running week- During her ﬁrst week, she had one client. The experi- few specialists were qualiﬁed to help graying Ameri- ly in Vallarta Today, the English-language newspaper in ence of counseling this one fellow student was the turn- cans with their personal issues. Puerto Vallarta, Mexico. ing point for her. She decided to become a psychologist. “Such an enormous older population has never exist- “On a visit to Puerto Vallarta last winter, I noticed “Several times in high school, I had gone to see one ed before in the U.S., and given our lack of experience, that there were a lot of North Americans who retired to of the great giants of psychology, Dr. Albert Ellis, give our society is quite challenged by it,” she says, adding that part of Mexico to enjoy the warm weather and the his famous ‘Friday night workshop’ in New York City. that 3.6 million Americans are over age 65 and that this lower cost of living,” she says. “Retirees south of the It was only $3 to get in, including cookies! I went pure- number is expected to double by 2030. border are dealing with many of the same issues as re- ly for the entertainment,” Dr. Karpel says. After 10 years of harsh Syracuse winters, Dr. Kar- tirees throughout the U.S., and the resources down there “It was hard to ﬁnd a good show in New York at that pel moved back to New York City. There, she worked for helping them with these issues are scarce. If I can price, and Ellis was known to put on a good show. I so en- with nursing home residents and coordinated psycholo- help with my column, as well as by giving talks, which joyed watching Ellis and seeing how he really seemed to gy programs in three large (360-plus residents in each) I plan to do this winter in Vallarta, that’s a start.” bring relief to the brave souls who volunteered their prob- nursing homes for more than eight years. For several months at the start of this year, Dr. Karpel lems for all to hear,” she says. “I think deep down I knew Dr. Karpel moved to Austin nearly ﬁve years ago, hosted her own weekly, 30-minute radio program, “Dr. that this was right for me, too. It just took me a little deciding to “go west” to establish her private prac- Karpel and Your Golden Years,” on Clear Channel Talk while to actually decide to follow a path that would tice. She now has ofﬁces in Austin and the Rio Radio in the Rio Grande Valley. mean going through so many years of school.” Grande Valley. “I took a hiatus from this show when I was offered During her third year in the Ph.D. program “The Valley is in great need for psychol- an hourlong weekly spot right here in Austin, on Aus- at Syracuse University, Karpel felt drawn to ogists, especially for those who see older tin Talk Radio (1370),” she says. “Now I’m taking this specialize in working with older adults and adults, as many retirees start off spend- time to prepare for the new (longer) format, and I ex- their caregivers. ing their winters there and then decide to pect to have my show on the air by the end of this year. “My grandmother was diagnosed with Al- settle in the Valley full time,” she says. “I plan to do many of these shows live, taking listener zheimer’s disease while I was still in gradu- “Many end up eventually moving into phone calls on air, which will be a bit scary, but also ex- ate school,” she says. “I watched this previ- nursing homes or assisted-living facili- tremely exciting.” ously very able woman decline to the point ties.” She is writing a book and even working on getting a where she could not speak an intelligi- She sees adults of all ages in both national TV show off the ground. ble word. Not long after, my dad had her ofﬁces, but also makes home- Dr. Mara Karpel is available for consultations and a ‘minor’ stroke (I’ve discovered visits — “like the old-fashioned lectures. Call her at 626-6973 or (800) 285-5130. Vis- that ‘minor’ is a relative term; doctor,” she says — to nursing it the Web site www.DrMaraKarpel.com for more infor- there’s nothing minor about and assisted-living facilities. mation about Dr. Karpel and her upcoming events, to it when it happens to you or She is offering her expertise read her advice column, or to send in your questions for a family member). Both of to a much wider public today, “Dr. Mara Karpel and Your Golden Years.” B10 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook MICHELLE KELLEY: NICE AND NEAT PROFESSIONAL ORGANIZING By Michelle Kelley I’m unafraid to change things pair of eyes — I’ve never seen N ow a resident of Round Rock, I came to Austin in 1997 after seven winters in Chi- up, however, if something is not working or needs change. This has been particularly true with their kitchen or ofﬁce before — that can bring a new perspective on solutions. cago. Being from Nashville, my family. My husband, Sean, “Have you considered using Tenn., that is the only way I can and I have six-year-old boy/girl this space for this purpose?” count my time in the Midwest. twins. Our needs have changed “Let’s talk about how often Cold weather is not these ﬁles are accessed for me! and where they should My profession- be stored as a result.” al background is in Asking questions technology, speciﬁ- like these that require cally software proj- critical thinking on the ect management. I part of the client can have a BA in ac- help get the transition counting and a mas- going. ter’s degree in proj- I recognize, and em- ect management and phasize, that my job have worked for is not to turn my cli- several technology ents into me. This is companies over the years. I es- over time as they have grown. my ﬁrst business axiom. My tablished my professional or- Baby gates, furniture arrange- goal is not to make them as or- ganizing business in 2006 as a ment and storage solutions for ganized as I am but to provide part-time endeavor and was for- toys are all up for a “reorg” at solutions that work for the cli- spend my time with a client and some of the most private aspects tunate enough to transition to any moment. We just recently ent and can be maintained going want to make sure they get val- of their lives. In return, I hope full-time this summer. split the kids’ furniture and toys forward. If I do that well, we’ll ue from it. If desired, I can be to convey a sense of trust, integ- Professional organizing into their own rooms, and my work on the ofﬁce organization there while they do work — rity and ability that I can help sounds like a daunting task for son is learning to tolerate my only once, the kitchen organiza- some folks simply like that ex- them organize their homes, fam- some, but for me it comes eas- shifting of his environment. But tion only once and revisit those ternal inﬂuence — or we can ilies and lives. ily. I’ve always gravitated to- I realize that a space is only as areas only when needs change come up with a task list, assign For more information, con- ward order, symmetry and efﬁ- good as its use and utility, which dramatically. “homework” and meet again for tact Michelle Kelley at 255- ciency. I’m task-oriented, live do change over time for us. My second business axi- the next step. My clients place 1323 or michelle@niceandneat. by my to-do list and reward my- Perhaps that is the value I om is providing value for the great conﬁdence in me by in- com, or visit the Web site self after an accomplishment. bring to my clients. I’m a fresh money. I am aware of how I viting me into their home and www.niceandneat.com. SANDRA TASH: PLUSH PAD F rom the time of Sandra Tash’s ﬁrst word, “collie,” her life has been ﬁlled with the desire to pamper pets. our customers, even if it means stay- ing open late to help a misfortunate an- imal in need. As a young child, animals were an “For example, there was an owner of obsession. When she was a teen-ag- a cat called at 5 p.m. to tell us her cat er, she showed Afghan hounds. She was covered in sticky weeds; we stayed quickly discovered, however, that many open late that day to clean him up. show dogs didn’t live the life she want- “We want coming to the Plush Pad to ed for her pets. While learning how to be a good experience for both the own- groom, she realized she wanted to make er and pets.” working with pets a lifelong commit- ment. Fun shopping After working at Plush Pad for 10 Another aspect of Plush Pad, the bou- years, she bought it in 1986, and it re- tique, started because of Tash’s desire mains a family-owned business. to make Plush Pad a fun place to shop At Plush Pad, they truly are fami- for owners and pets alike. Some lucky ly. Tash’s closest friend, Debbie, has pets even go home with a new outﬁt ev- worked with Sandra for 34 years, and ery week! her daughter Allison also works there, It is great to see a pet come in happy along with Tash’s son, Louis, who is the to see them at Plush Pad. This is their general manager. day of beauty, and most of them know The people at Plush Pad are just as that (we say “most” because the cats at home as the animals, and their live- may like it afterward, but only a few Sandra Tash (above), owner ly conversations mirror those of the are happy about it). of The Plush Pad, says, ‘We cheerful chatter of the quadrupeds. Pet pampering is a huge part of Plush are everyday people and understand that emergencies When clients go to Plush Pad, they Pad experience, and Tash wouldn’t sometimes happen. We often walk into a warm, friendly environ- have it any other way. The thing that ﬁnd ourselves going the ment. makes Plush Pad stand out is they tru- extra mile to ﬁt the needs Employees of Plush Pad also pride ly care and put your pet’s best interest of our customers, even if it themselves in accommodating the cli- at heart. means staying open late to ents and their pets’ every need. Contact Sandra Tash of Plush Pad, help a misfortunate animal Tash says, “We are everyday people 2935 W. Anderson Lane, at in need. … We want coming to the Plush Pad to be a and understand that emergencies some- email@example.com, 452-7145 good experience for both the times happen. We often ﬁnd ourselves or 452-2988 (fax), or visit the Web site owner and pets.’ going the extra mile to ﬁt the needs of www.theplushpad.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B11 MITZI CHAFETZ: WEED-CORLEY-FISH FUNERAL HOME By Mitzi Chafetz al commission. I could never have done this without the W hat’s a nice Jewish girl doing at Weed-Corley- Fish Funeral Home? Funeral service is not a ca- reer I had ever thought about or considered – at least not support of my husband, Nelson, and daughters, Rachel and Valerie. Funeral service requires being on call 24 hours a day, until I personally had to plan a funeral. It was then that seven days a week, 365 days a year. Since there usu- I experienced ﬁrsthand the profound effect a funeral di- ally isn’t much time between a person’s death and the rector can have during one of the most difﬁcult times day of the funeral, there is a lot of work to be done get- in a person’s life. Looking back now, it is clear that my ting everything organized and taking care of all the nec- interests, skills and experience were leading me right essary details. Flexibility is crucial in funeral service. I where I am today – Weed-Corley-Fish Funeral Home. am usually at my desk by 7:30 each morning and never When Mom died, I called the funeral home where she quite know what each day will hold. I get to wear many had prearrangements. My ﬁrst call to the funeral home different hats in a day. One of the thank-you notes I re- went so badly that I contacted the state’s consumer pro- ceived seemed to capture it best: “Our heartfelt thanks tection agency, the Texas Funeral Service Commission. for all you did for us – therapist, mediator, funeral di- This was the same funeral home that had just buried rector, program creator, event planner. You went way my grandmother and had also taken care of my father beyond the call of duty.” and brother when they died. In fact, this funeral home had taken care of all my relatives. This is probably why Listening I felt so hurt and betrayed. I didn’t realize at the time Just like each day is different for me, every funeral is what a life changing call that would be for me. Three different. When I work with a family, I listen very care- months later I began working for the Texas Funeral Ser- fully to each individual and hear the unique wishes and vice Commission. desires each one has in paying tribute to a loved one. I learned about the Texas mortuary laws and saw the I am a resource for education, guidance and support through the difﬁcult ritual of saying goodbye. A funeral and -operated funeral home, whereas many other lo- signiﬁcant impact, both positive and negative, that fu- can be just about anything a person wants it to be – it’s cal providers are part of a large conglomerate and re- neral directors have. The more I learned, the more I saw that my skills and traits were the same ones needed to not just about saying goodbye. For many it is a celebra- port to stockholders. Professionally, Weed-Corley-Fish be a great funeral director. Those traits – communica- tion of a person’s life, and every person is different, and is known throughout the country for providing the high- tion skills, compassion, a desire to comfort those cop- every person is special to the people who love them. est standard of funeral care for the beneﬁt of consum- ing with a death, as well as organization, event-planning It has been a privilege and honor working with Lau- ers. Even though we have served presidents, congress- and attention to detail were the very things I excelled at. rens Fish as part of the most experienced and caring men and distinguished leaders, our service is warm, per- Driven to make a difference and help others, I decided team of funeral directors in Austin. While serving as the sonable and down-to-earth with a commitment to af- to go to mortuary school. I majored in psychology for public information ofﬁcer for the Texas Funeral Ser- fordable pricing and equal access for all segments of the my bachelor’s degree and was able to transfer a couple vice Commission, I gained insight and knowledge into community. of courses. It took me just over four years to graduate which funeral homes best reﬂected my values and in- For more information Contact Mitzi Chafetz at from mortuary school and get licensed, which I com- tegrity. Weed-Corley-Fish Funeral Home was best, by mchafetz@wcﬁsh.com, 452-8811 or 452-8902 (fax), pleted while continuing to work full time at the funer- far, for many reasons. It is Austin’s oldest family-owned or visit the Web site www.wcﬁsh.com. LUANN DICKSON: VERBENA FLORAL DESIGN By LuAnn Dickson for becoming a business owner. I wanted I received my degree in business from the University of Florida. After gradu- ation, I moved to Houston to start my ca- the freedom, excitement and challenges that only come from being self-employed. I remembered the beautiful ﬂower ar- reer as a retail buyer for Garden Ridge, a rangements my mother made when I chain based there that specializes in craft was a child. She was inspirational and and home goods items. The fast-paced had worked for several years as a ﬂo- environment was a great learning expe- rist in New York. When I ﬁnally decid- rience, but Austin was calling me. I was ed to take the plunge into small business engaged to be married and wanted to be ownership, I knew a ﬂoral boutique was in the same city as my ﬁancé. So, I made the place for my passion to bloom. I pur- the leap and moved to Austin in 2003. chased a shop that expressed my person- In Austin, my career evolved into prod- al taste and style. Verbena was the per- uct development for a local picture frame fect ﬁt with a stylish home boutique in and photo album company. I had the op- the front of the shop and a custom ﬂoral portunity to work with retailers such as studio in the back. Walmart, Walgreens and Target and trav- I recently celebrated my three-year an- eled to Asia several times to work with niversary as the owner of Verbena Flo- our product manufacturers. During this ral Design. My previous background in time, I married my longtime love, An- marketing and retail, my love of ﬂow- ral boutiques. press their emotions and bring their vi- drew Dickson. We were married in St. Pe- ers and my wonderfully talented team’s The whole team at Verbena loves sions to life! From the initial consulta- tersburg, Fla., on Oct.16, 2004. In the fol- hard work has turned Verbena into one of working with new brides, party hosts and tion to the ﬁnished setup, we work close- lowing two years, I developed a passion Austin’s premiere wedding and event ﬂo- our everyday clients. We strive to ex- ly with all our clients individually to cre- ate unique ﬂoral arrangements that com- bine their ideas and personality. My team My previous background in and I ﬁnd it very rewarding to see the ex- cited reactions of our clients when they marketing and retail, ﬁrst glimpse our ﬁnished product. Our my love of ﬂowers passion for ﬂowers and customer service and my wonderfully shows in everything we do. I am lucky to have the opportunity to serve the Austin talented team’s hard work community, and I look forward to many has turned Verbena more years here. into one of Austin’s Visit the Web site www.verbenaﬂoral. com for more information. Verbena Flo- premiere wedding ral Design (420-0720) is located at 9 and event ﬂoral boutiques. Jefferson Square. B12 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook KATHY BUCK: THE MONOGRAM LADY By Kathy Buck A nother year is coming to an end soon, and this will mark my 28th year as THE MONOGRAM LADY and 24 years in my present location on Far West Blvd. Those high school girls I had work for me all those years ago are mar- rying and having children of their own, and I must say it makes me proud know- ing I played a small part in their lives. I try to teach my girls the lessons that I have learned in my career, such as the art of hospitality when a customer comes through the door. It’s at that moment they become a guest, and they should be treated with respect and kindness. I try to teach the joy that comes with sell- ing someone an item personalized with a name or initials that makes them say, “I love it!” And I try to teach the desire to serve others in a way that makes them feel comfortable and well-cared-for so that they will want to come back again and again. If you have never been in, then I invite you to come see how truly unique our store is. Together my daughter and I have grown and evolved with the trends but have managed to stay conservative and fun with our products. Our baby items Kathy Buck and her are very traditional and sweet and range daughter, Emily Preece. from the ﬂeece blanket with the cro- cheted edge to the Bevo hooded towel. very soft to the touch). And we now car- tialed adult gifts that make wonderful en- items. Our children’s gifts are practical. The lap ry Vera Bradley totes, duffels, make-up gagement, wedding, hostess and birth- You can view many of our products desk can be personalized as well as our bags, clipboards, note cubes, pens, and day gifts. We carry the wooden cutting online at the Web site www.monogram- rolling suitcases, duffels, towel wraps, many more of her items. boards, cocktail napkins, wine glass- lady.net or ﬁnd us on Facebook under and zebra minky dot pants (they are Mud Pie is a fabulous line of pre-ini- es and wine toppers, to mention a few Kathy Buck/Monogram lady. KERI WOOTTON: LEAVE THE DETAILS TO ME, EVENT AND WEDDING CONSULTING K eri Wootton was born in Tucson, Ariz., and moved at a young age to Los Angeles. Keri began her career as an event planner in Los An- off without a hitch. Now that is dedication! This poison really gave her a love of working on bar/ bat mitzvahs and being a part of this special time geles, as a teen-ager working for her father’s As- in a Jewish family’s life. sociation Event Management Co. During this Keri is a Certiﬁed Wedding Planner and ac- time she was able to work on such events as tually taught the Wedding Planning Institutes, Kodak’s 100th-anniversary balloon fest, attend- Wedding Planning Certiﬁcation Course. She also ed by more than 100,000 people in Chicago, as was a featured speaker at Texas State University- well as many other large-scale events. This laid San Marcos’ “Mass Communications Week” as a the foundation for her passion for the event in- part of their event-planning track. dustry. She is known for her attention to detail, cre- Keri worked for her father’s company through ativity and vision. She loves to help people make college and then met her future husband, whose their dreams for their event come to fruition one job took them to Dallas, where she continued detail at a time. She considers many of her cli- doing event planning. ents new friends and extended family. Keri puts Eleven years ago, Keri moved to Austin and 110 percent of herself into every event and those fell in love with the city. She went to work for a the events are for. local software company doing marketing events The team at Leave the Details to Me, Event and then went to work for the Jewish Communi- and Wedding Consulting look forward to helping ty Association of Austin as their director of hos- you make you event dreams come true! pitality & events. Contact Keri Wooton, president and lead event It was during her time in this position that planner at Leave the Details to Me, Event and Keri grew passionate about the Jewish commu- Wedding Consulting, at 228-1728 or 228-1728 nity. In this position, she managed an average of (fax). Web site: www.leavethedetails2me.com. 5,000 events setups annually, including manag- ing all the High Holy Days logistics for four lo- cal congregations. Keri was, in fact, at work dec- orating for someone’s wedding reception in the “No event too big or too small … JCAA Community Hall the night before her son Leave the Details to US … was born and on the phone from the hospital with her assistant to make sure the wedding went we will handle them all.” Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B13 LORI SCHNEIDER: THE CUPCAKE BAR L ori Schneider, originally from Houston, has been in Austin for eight years. Upon graduating from Tex- as A&M University with Bachelor of Science degrees in Bar has undertaken, including bar and bat mitzvahs, weddings, corporate events and even concert events, ac- cording to Lori. both food science and nutritional sciences, Lori moved Because The Cupcake Bar is so mobile, it can han- to Austin to begin her career in research and develop- dle events anywhere and any time. Lori and her cupcake ment for a national restaurant chain. After taking sever- team have traveled to Houston, San Antonio and Dallas al courses at Culinary Institute of America, she learned for different events. Because each event is so different, it was her calling to attend culinary school. In 2004 she it makes planning so much more fun. enrolled at Texas Culinary Academy and loved every The company goal is to customize each event so that minute of it. it mirrors the tastes of the guest of honor(s) and rep- While in culinary school, Lori began her ﬁrst busi- resents them. The Cupcake Bar tries to make sure that ness venture, Figs Catering. While catering for a Light- the ﬂavors, colors and toppings match the theme too. ing Studio grand opening, Lori did her ﬁrst cupcake bar. Guests at the event get to customize the cupcakes by And from there, The Cupcake Bar was born. Lori and choosing their cake ﬂavor, ﬁlling, icings and toppings her team saw the excitement of people as they walked made by their own Cupcake Bartender. It is not only up to the bar, loading their cupcakes with all their favor- tasty, but also a great form of entertainment for any ite ﬂavors and toppings. The experience was so excit- event. “I mean, how could we not love our jobs?” says ing, The Cupcake Bar was launched a few months later. Lori. “Since April 2008 we have been dishing up custom cup- Lori is married to Michael Schneider, who works for cakes and having a blast,” Lori says. National Instruments in Austin. They have been mar- A typical day for Lori at The Cupcake Bar is very ried for over eight years and are enjoying being par- atypical. From day to day, duties can include anything ents to Tux, a border collie/black lab mix. Lori is very from accounting (deﬁnitely not a favorite!), market- lucky to have such a wonderful husband, who has been ing, talking to customers (this is a favorite!), setting up so supportive as she embarked on her cupcake and cu- meetings or tastings, putting together boxes for events, linary ventures. They have lived in Austin for most of getting the cupcakes and icings together or planning dif- the eight years of their marriage. However, they did ferent events. There is always something new and fun live in Copenhagen, Denmark, for a year while Michael going on, so it keeps things fun and interesting! The worked on a project for his job. Living in Copenhagen cupcake team takes its jobs very seriously, understand- was such a great experience, and they are looking for- ing that each event is of the utmost importance. That at- ward to going to back to visit. Lori and Michael enjoy titude shows in the team’s customer service. eating out, going to concerts and traveling. “We are very excited to serve you Long-term goals for The Cupcake Bar include expan- “We are very excited to serve you and be a memora- sion and growing the concept here in Austin. While Lori ble part of your event, whether it is your bar/bat mitz- and be a memorable part of your event, has been asked to franchise, the company wants to grow vah, corporate event or wedding,” says Lori. whether it is your bar/bat mitzvah, in Austin before doing so. The cupcake team is excit- For information, visit the Web site www.thecupcake- corporate event or wedding.” ed about the growth and the “cool” events The Cupcake baraustin.com or call 903-0187. DENISE GERACI: HEALTH SENSE T he Health Sense story begins as a love story about two people who have a big heart for helping others. In 2003, Rich Geraci left his sun- ny home state of Florida to venture out to beautiful Austin, Texas, on a physi- cal therapy hospital assignment. Short- ly thereafter he met his future wife, De- nise Jackson. They fell in love and lat- er married. Both Rich and Denise felt that they were destined to do something more with their lives, something worthwhile. They both believed that it was impor- tant to help others. Being committed to the Austin area, Rich started a therapy stafﬁng company that specialized in the home health setting that serves the great- er Austin community. In 2007, Rich and Denise began a home health agency to provide health care services directly to homebound people, their families and the local community. Rich and Denise’s philosophy of help- ing others extends beyond the patients they care for. They realize that the people providing care, the hard-working nurs- es, therapists, aides and others, determine the success of the company and greatly impact the success of each patient’s re- covery. As such, it’s the founders’ mis- sion to provide a great place to work for the people who make the magic happen. In 2007, Denise Geraci and her husband, Rich, To contact Rich or Denise Geraci, call Health Sense Home Care at began a home health agency to provide health care services 474-8885. directly to homebound people, their families and the local community. B14 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook PAULA BALDWIN & RENEE LAFAIR: AUSTIN JEWISH ACADEMY M uch of Austin Jewish Academy’s recent success points to the inspir- ing leadership of the school’s dynamic- Lafair co-founded Green Places, a resi- dential green builder. She and her husband, Michael, have well and has made lifelong friends.” Baldwin and Lafair are parents of stu- dents in the Academy’s graduating class Renee Lafair duo: Paula Baldwin and Renee Lafair. In- three children: Rebecca and Louis, both this year. They attribute their children’s and dividually and collaboratively, Baldwin 14, and Joshua, 8, all of whom have at- success to the “high level of engage- Paula and Lafair have helped shape the strong tended Austin Jewish Academy. ment throughout each class period every Baldwin program in place today as the Academy Baldwin and Lafair are active mem- day. Their teachers know them so well celebrates its milestone 13th B’nai Mitz- bers of the Academy’s parent community and can challenge them at their individ- vah year. and board of directors. Baldwin is serv- ual levels.” Baldwin and Lafair say that Raised in Houston, Baldwin received ing her second year as board president, the Academy’s middle school students a bachelor’s degree from the University and Lafair is immediate past president. are active participants in their education. and building a viable Jewish community. of Wisconsin and a law degree from the Crucial for both women has been the They value that classroom activity is en- Nothing speaks better to the Academy’s University of Texas. She practiced law importance of providing a strong secular riched with constructive debates, home- success than the success of its graduates, for about 18 years, primarily in construc- and Jewish education within a safe, nur- work is challenging and relevant, and who attend the best high schools and the tion litigation. She is Of Counsel at Ford turing and inspiring environment. They teachers are accessible and approachable. ﬁnest universities, who have taken leader- Nassen & Baldwin, a ﬁrm specializing recognize the difﬁcult choices that par- Baldwin and Lafair are grateful for the ship roles in high school and beyond, and in construction law and litigation. She ents face in ensuring the right ﬁt for their Academy’s talented faculty and leadership who arerole models for current students. is a past chair of the Construction Law children’s education and are grateful that team. Both recall when the Academy’s These students love the Academy. Every Section of the Travis County Bar As- the Academy is here for Austin’s families. head of school, Bernice Tabak Kirzner, left year graduates return to speak at the mid- sociation (now Austin Bar Association) Looking back over the last nine years, her successful Jewish day school in Cali- dle school open house and annual Gala, and a member of the State Bar of Tex- Lafair said, “AJA is the best gift my hus- fornia to dedicate herself to the Academy. and they visit at graduation to see their as. Baldwin is also an arbitrator for the band and I could have ever given to our “We were amazed,” Lafair said, “when teachers and support the graduating class. American Arbitration Association. children. Here they learn how to think we went to visit her school in Califor- As leaders, Lafair and Baldwin have She and her husband, George, have and ask the tough questions. They have nia. The school’s mission, vision and val- these goals for the Academy: four children: Kate, 25; Andrew, 21; Ja- developed respect for themselves and ues were so clearly articulated in every • A purpose-built educational facility. cob, 13; and Abigail, 6. Both Jacob and compassion for others, all within the con- aspect of the campus — from the class- • A self-sustaining endowment fund. Abigail attend Austin Jewish Academy. text of Jewish values. Our kids today tru- rooms themselves to the columns in the • Increased community support. Also raised in Houston, Lafair gradu- ly love to learn and have fun doing so.” courtyard.” • Enhanced resources to support teach- ated from the University of Pennsylva- Nine years ago, the Baldwins were It was during Lafair’s tenure that er creativity and cutting-edge curricula. nia with degrees in ﬁnance and political looking for a small, intimate kindergar- Kirzner was brought in to lead a new vi- • Establishment of Jewish education science and received a master’s degree ten classroom setting for their son Jacob. sion for the Academy. Baldwin has fo- as a high priority for the Austin Jewish in public policy from Princeton Univer- “Once at AJA,” Baldwin reﬂected, “Ja- cused her efforts on outreach and build- community. sity. She worked for several years in the cob thrived instantly and absorbed ev- ing bridges with other agencies and in- Baldwin and Lafair are leading the General Accounting Ofﬁce, at Enron and erything that the Academy had to offer. dividuals in the community. Lafair and Academy into the future with strength, at a venture capital ﬁrm, and she wrote He now has a strong sense of self, is ac- Baldwin are working to educate the com- vision and unparalleled permanency. business plans for companies at Zinnen ademically challenged, loves going to munity about the critical role a successful Call 735-8350 or visit www.austinjew- & Co. After moving to Austin in 2000, school, is engaged in his education, tests Jewish day school can play in enriching ishacademy.org for more information. EMILY MILLER: EMILY’S CATERING By Emily Miller I started catering because I am a foodie and love bas- kets, ﬂowers and china. I consider each plate a small piece of eatable art. A self-taught chef, I have gained a lot of food knowl- edge by going to the New York Fancy Food Show for years, volunteering at the Napa Wine Auction, reading and working in my test kitchen. Born in Houston, I grew up in San Antonio. I worked my way through college, earning a bachelor’s degree in art from Trinity University, by working part-time in San Antonio at Paesano’s Restaurant and at the Main Post Ofﬁce. I moved to Austin in 1987. I am single and have a son, Ryan Newton, who is 21 and a junior at the California Technology Institute, and three dogs: Lucky, Dandy and Winston. Today, my work in catering is inﬂuenced by my trav- eling, art, other chefs and current trends in food. In my business, Emily’s Catering, I oversee the oper- ations of the kitchen, making specialized menus for cli- ents according to their tastes and desires, as well as the execution of parties, ﬂoral arrangements and decora- tions. In the competitive world of catering, my goal is to give great personal service and to offer great fresh food at a reasonable price. We also support as many Texas business. It seems everything I do allows me to improve pop into my head. I have small cocktail parties with my businesses as possible, such as L. East Poultry, a fam- on my career. Traveling in Europe and all over Mexico friends, who I consider my focus group for new items. ily-owned operation that supplies fresh, never-frozen and the United States, I am always bringing ideas back I love good food. I love to cook. I love it when my chicken. Some day, I would like to move to using only to the kitchen. My appreciation for art has given me a clients love it. organic foods, but at this time the market doesn’t sup- sense of design and continues to help me with décor for Visit the Web site www.emilyscatering.com for more port it. parties. Even when I walk Lady Bird Lake, three times information, or call Emily Miller at Emily’s Catering I am fortunate that I have made my passion in life my a week, I ﬁnd the peace that allows creative ideas to (389-0740). Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B15 LINDA BIDERMAN: WILSON & GOLDRICK REALTORS L inda Biderman came to Austin to at- tend the University of Texas nearly 40 years ago. She almost never left. tate, when Austin was in the throes of an economic downturn. Biderman notes, “It was not unusual for a seller to bring mon- tions,” she says. “From the unique oppor- tunity to help a New Orleans evacuee fam- ily with all of their special circumstances ready to simplify my lifestyle,” she says. In late 2008, she moved to a gated town- house project on Barton Springs Road, a After receiving her undergraduate de- ey to the closing table to sell their home, to working with friends and family of my home and location she loves. gree in speech pathology from UT and a which proved to be an interesting time to friends and clients, my work has gifted me Biderman’s two children are now graduate degree from Southwest Texas really learn the business.” in ways I could have never predicted.” grown. Andrea graduated from Washing- State University (now Texas State Uni- In 1990, Biderman moved to the of- While much uncertainty remains re- ton University with an English degree versity), Biderman headed home to Dal- ﬁces of Wilson & Goldrick Realtors, garding the current economic situation, and soon after moved to nearby Chicago las, where she had attended Hillcrest where she has been ever since. “I have Biderman is optimistic about the future to pursue a career in production. She is a High School. But less than a year later, in felt privileged to work at Wilson & Gol- of Austin real estate. “Even in a down senior producer at Digital-Kitchen. 1977, she was drawn back to Austin and drick for the last 19 years,” she says. “I market, quality homes in good condi- Zachary graduated from Georgetown has lived here ever since. love the mixture of professionalism, sup- tion that are well priced still sell. Sell- University with a degree in business and, For four years she worked as a speech port and fun that my ofﬁce pro- ers may be forced to make some after living in New York, Chicago and therapist with special-needs kids in ele- vides.” Established in 1984 and adjustments in this environment; Denver, recently left his ﬁnance career to mentary schools throughout Austin. Her locally owned by Cynthia Gol- however, I am conﬁdent the mar- return to Austin and pursue other entre- long search for a new home, however, drick, the company takes pride in ket will return as Austin has es- preneurial interests. led to not only to a new home but also a the strong, stable working rela- tablished itself as a premier place Andrea also hopes to resettle in Austin new career. tionships it has with clients and to live for both Texans and others one day to be closer to her family. “My Realtor got to know me well in fellow Realtors. throughout the U.S,” she says. Outside of work, Biderman delights in the eight months it took to ﬁnd the right “I really enjoy meeting new people Now with nearly 25 years of experi- a physically zealous lifestyle, hitting the house,” Biderman says, adding that he through work and love the challenge of ence in residential real estate, Biderman hike-and-bike trail at Lady Bird Lake, as encouraged her to pursue real estate as helping them meet their real estate goals, continues to excel. Her accomplished well as participating in an exercise “boot a career. When pregnant with her ﬁrst whether buying or selling a proper- tenure at Wilson & Goldrick has won camp” near the trail and yoga. child more than 30 years ago, Bider- ty, moving up or down in the market, or her the title of “Top Producer” a num- Training to bike and swim provid- man attained her real estate license large- simply helping them problem solve their ber of times, and in 2006 she was award- ed a challenge for her participation in ly because of her Realtor’s encourage- own real estate issues,” Biderman says. ed “Most Consistent Producer.” Her suc- the 2004 Danskin Spring Triathlon. Four ment. Giving birth to her second child 18 Discussing what has made her success- cessful track record of market knowledge months later, she broke her pelvis and- months later, Biderman continued both ful, Biderman says that “hard work, ex- earned her a membership in Austin’s Elite shattered her elbow in a bike accident. her speech therapy and real estate careers tensive experience and knowledge in the 25 in 2007, an exclusive business group After months of physical therapy and while raising Andrea and Zachary. space and empathy for my clients” have for Austin’s top 1 percent of agents. workouts, she overcame her injuries and When Zachary, the younger of her two led to constant repeat business and refer- After living in the same house for completed the Danskin again in 2005. kids, began kindergarten, Biderman began rals. She revels in the nature of real es- more than 30 years, Biderman decid- “I think that sums up my life philoso- to pursue her real estate career full-time, tate sales, saying that part of the intrigue ed to shake things up, selling her house phy: When you fall, get back on the bike working at the ofﬁces of Evelyn Hereford in her career is that no typical day exists. and moving to a more central location. and just keep pedaling!” she says. Realtors, a location near her home so she “One part of the mix is always changing “I have loved my house and my neigh- Contact Linda Biderman at could stay close to her children. The mid- when dealing with so many types of peo- borhood, both a perfect place to raise firstname.lastname@example.org, 451-8089 (home), 1980s was a challenging time in real es- ple coming out of so many different situa- kids, but now I’m ready for a change and 328-0022 (ofﬁce) or 426-7755 (cell). NANCY JO CALLAHAN: AGENT, STATE FARM INSURANCE By Nancy Jo Callahan provide about 70. Needless to say, we are H ow many people grow up knowing they want to work in insurance and ﬁnancial services? Well, neither did I! continually honing our knowledge and skills. I have been blessed with a terrif- ic team of service-oriented people who I was a personnel manager with a have worked for me for many years. We French degree, and also a new bride, liv- all share the philosophy that our role is to ing in downtown Chicago. Out of the help clarify a client’s exposures and help blue my husband, Bruce, was offered a them recover from the unexpected. We position as president of a life insurance offer 24-hour service, and I am contacted company in Austin, Texas. In 1981, Aus- at any hour if a client emergency arises. tin was still a relatively small city and I I have had incredible experiences in was concerned that the pace of life was my career. In the early years, I was con- too slow. The position was too good to tacted by an organization that was having turn down, however, so we relocated. difﬁculty securing insurance in Austin. I Talk about a lifestyle change; we trad- persuaded my underwriter to provide the ed big-city, condo living and no car for a coverage, and numerous policies and cli- large home, three cars, a dog and a teen- ents later State Farm is very actively in- age son living with us for the ﬁrst time! volved in funding, building and insur- I had always worked and loved dealing ing Habitat for Humanity owners — all with people and the opportunity arose to across the United States. become a State Farm Insurance agent. One of my ﬁrst clients was a young Not knowing anyone presented a chal- couple with a new son. He bought life in- the experience of watching a lifetime of to my two favorite radio stations — KUT lenge to a new sales person, so I knocked surance from me so that, in his words, I assets erode due to costs of care. I only and KMFA — are a great way to begin on doors and made calls, and my busi- would quit asking him about it. A year advise clients to buy what I personal- the day. ness grew. One of my initial challeng- later, he died of a heart attack at age 38. ly own. I don’t know how I was so fortunate to es in the business was being a female and His widow was able to keep her home — Now I am a grandmother of six, and have a terriﬁc, supportive husband, great a Yankee. Many people had a hard time and she remains a great client of mine to- one of my granddaughters was named af- kids and grandkids, top-notch staff and understanding me, and others assumed day. ter my mother, which truly touched my wonderful friends, but I count my bless- I was someone’s secretary. That was 25 My perspective on what is important heart. I absolutely adore being with them ings every day! years ago, and I’m proud to say that we has certainly changed over the years. I (although the house suffers a bit when Contact Nancy Jo Callahan at 451- are one of the leading State Farm ofﬁces struggled through the decline and loss they visit!). 7573, toll-free 866-451-7573 or 451- (out of 18,000) in the nation! of both parents, as have many of my I try to maintain a balance between 9736 (fax). Her ofﬁce is located at 3500 When I started my business, we basi- friends. When I talk to a client about the work and play, which is usually impossi- Jefferson, Suite 313. Web site: cally offered four products. Today, we beneﬁts of long-term care, I speak from ble. Walking each morning and listening www.nancyjocallahan.com. B16 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook MICHELE SCHWARTZ: ASSOCIATION OF LIFE CYCLE EVENT PLANNERS M ichele Schwartz is on a mission to eradicate the use of the phrase, “We plan bar/bat mitzvahs!” Why? Be- Her favorite question she’s ever been asked by a wedding planner taking her class? “What time is sunset on a Satur- cause, “mitzvah” is already plural. It is day evening?” Hebrew for “commandments.” That’s Members of the Jewish communi- why Michele created the Association of ty who want to hire professionals who Life Cycle Event Planners (ALCEP). know the answer to questions like this She believes Jewish community mem- can search the directory to ﬁnd profes- bers deserve the opportunity to work sionals who are certiﬁed through ALCEP. with trained, certiﬁed professionals when Currently Michele is Austin’s only cer- planning the special events that give tiﬁed life cycle event professional. She is meaning to a lifetime. also getting her PWC (professional wed- In Michele’s view, an event planner ding consultant) certiﬁcation through whose only experience has been plan- Nuptial Essentials. ning her own wedding does not have When she’s not planning a simcha or the depth of knowledge needed to guide attending a UT sporting event, you can families through important life cycle ﬁnd Michele involved in a number of dif- events. ALCEP provides education, cer- ferent ways in the community. A member tiﬁcation, and support to event planners of Temple Beth Shalom, she is a regular about Jewish life cycles. participant at weekly Torah Study and is An Austin native, Michele grew up at serving as the chair of the congregation- Congregation Beth Israel celebrating her al retreat. She is active with the Jewish own life cycles as a child there. She went Business Network and is the membership on to become an avid University of Tex- take place in the lobby of the Grand Flo- had a caterer try and bring in a deli tray vice president of the National Council of as fan while studying for her degree in ridian Beach Resort & Spa. to a mitzvah reception with ham, in- Jewish Women. communications. Following her gradua- “When I came back to Texas, I got stead of turkey. We had to run to the lo- Michele often gets asked how she tion she immediately migrated to Orlan- the job with the best title ever — I was cal grocery and buy out all the sliced manages to do everything she does and do, Fla., and the House of Mouse! the director of life cycles and celebra- turkey to ﬁx the tray. But, the family maintain her active social life. She quips, Michele began her career in event tions for Temple Emanu-El in Dallas,” never knew! That’s when I learned how “I don’t really know, but it’s working, so planning learning from the company that she says. to never let the family see me sweat!” I’m not complaining! For those in this invited the mantra, “If you can dream it, Temple Emanu-El in Dallas is a Re- she says. community who have known me since we can do it!” We were only limited by form congregation of 2,600 member Now, as the executive director of the I was a child – I’ve ﬁnally hit my stride creativity. While working at Walt Disney families. That calculates to at least 200 Association of Life Cycle Event Plan- and grown up!” World, Michele helped to open the now life-cycle events a year! Michele coordi- ners, Michele teaches and certiﬁes event Michele Schwartz, CLCEP, PWC, is famous Wedding Pavilion and Disney nated them all, sometimes having multi- professionals throughout the country executive director of ALCEP. Call her at Weddings Department. She was on the ple events going on in different parts of on proper Jewish life cycle customs for 228-0390 or visit the Web site www.al- team for the ﬁrst and only wedding to the building at the same time. “Once I simchas (and even Shiva Minyanim). cep.org for more information. FAI LEE STEINBERG: CALLIGRAPHY BY FAI LEE By Fai Lee Steinberg enjoy the beautiful letter writing. S ome say that art and design do not mix. I believe that art and design are intermixable, and we juggle it in our life When I was settled in Austin, I joined Congregation Agudas Achim Sisterhood. There were many opportunities to volun- every day. teer in the synagogue. One of the oppor- How many times will you take a sec- tunities involved selling invitations for ond look at a person because of how he the sisterhood. This job led me to pro- or she dresses or at a product that has a vide calligraphy services to some of the beautiful picture or design package? We clients who bought invitations. Meeting look for beautiful, unique, and eye-pleas- many wonderful people was what I en- ing things all the time. Centuries ago, joyed the most in that experience. many sculptures, paintings and fashions Before moving to Austin, my fami- were created and de- ly owned a restaurant. I signed to beautify our was pulled into the busi- surroundings. ness involuntarily due to Our life’s path goes my parents’ lack of lan- differently in cul- guage skills. Without ture and circumstance any training, I learned based on situation. When I ﬁrst moved everything about the business on the job. to America from Hong Kong, my family The experience I gained from this job is and I had a hard time adjusting to Amer- far beyond what school taught me. By be- ican culture. It was exciting to be in a ing in the service business, it gave me in- new place, but it was also very scary to sight into how to treat and manage people. be in a place where you felt alone. I met my husband in Colorado, and It was difﬁcult at ﬁrst in school. We we got married in Austin. My husband live overseas in China. During those six in a wide variety of ways, such as select- had to learn to speak and understand worked for Motorola for 25 years and re- years, we traveled to many places in Asia, ing the paper, color, design and layout English, but my classmates made me re- cently retired as a consultant on his own. explored many cultures, and increased for your invitation and/or event decora- alized that writing Chinese is one of the He is very active on the CAA board to- our knowledge of the world as well as tion. There are unlimited creative ways amazing things I could do. I learned writ- day. We have two daughters. Rachel is our appreciation of the United States. to use calligraphy to add elegance to any ing Chinese calligraphy using a brush a senior in high school and Shauna is in Today I continue my education by tak- event. Making beautiful lettering is the when I was young and began to ex- eighth grade in middle school. We have ing graphic design classes to enhance my ﬁnal touch for any event project. plore more about western art. I stumbled two dogs, Ziggy and Sophie. skills and provide more than address- For more information, call Fai Lee into calligraphy after moving to Austin, Before my husband’s retirement from ing envelopes. I have designed logos us- Steinberg at 785-5267 or visit the Web where I took a few classes and began to Motorola, we got the opportunity to ing calligraphy or illustration. I can help site www.calligraphybyfailee.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B17 MATILDA O’CONNOR: BITS, BYTES & BOTS COMPUTER ADVENTURES By Matilda O’Connor locations were in Colorado and we live in Austin! Out W hen I am asked the question, “What do you do?”, my response is, “I get to teach kids how to have fun with robots, how to make computer games and how of the corner of my eye, I saw the word “License!” and that’s how our adventure began. What Bits, Bytes & Bots offered to children was not to make movies!” Owning Bits, Bytes & Bots Comput- readily available in Austin. I knew I wanted to bring er Adventures in Austin has been a perfect opportunity this fun-ﬁlled, educational adventure to the area. for me to combine my love of technology with my busi- With both Joe and I working in the technology sector ness management and engineering background. at the time, we knew how important technology is in to- I have been a resident of Austin for 17 years. I spent day’s world. The prospect of teaching technology skills my childhood years in Boulder, Colo., skiing, playing to children and helping them to prepare for the future tennis and enjoying the wonderful Rocky Mountains. I was extremely appealing. Working with children on im- left Colorado to attend college at Stanford University in portant skills such as design conceptualization, creative Palo Alto, Calif., where I studied industrial engineering. problem solving and troubleshooting while using tech- After working in the Silicon Valley for several years at nology tools in a fun environment is a fantastic way to a high-tech company, I moved to Evanston, Ill., to go to make an impact on children’s futures. Matilda O’Connor says it was son Riley’s love of Legos the Kellogg Graduate School of Management, where I Within two weeks of contacting the corporate ofﬁce, I that led her to Bits, Bytes & Bots Computer Adventures. earned by MBA. knew that this is what I wanted to do. I ﬁnally arrived in Austin, where I have worked at Today, Bits, Bytes & Bots has been in Austin for al- sionate about what they are teaching and who love to several companies around the area. I am happily settled most three years. We offer after-school classes, summer work with children. I try to make a personal connection down with my husband, Joe, and eight-year-old son, Ri- camps, scout workshops, vacation day programs and with my customers whenever I can. As a mother, I look ley. Joe shares my love of technology, selling wireless birthday parties. at what I am offering from a parent’s perspective to en- communication products to PC OEM companies. I have loved every minute of it. It is particularly grat- sure that my business is relevant and providing an en- It was my son Riley’s love of Legos that led me to ifying to me to see children’s eyes light up as they are riching experience to the children who participate in our Bits, Bytes & Bots a couple of years ago. Joe and I had able to program their robots to do what they want and activities. explored the possibility of starting our own business, when they successfully create players in their comput- One of the best parts of owning Bits, Bytes & Bots is but had not found one that really sparked our interest. er games. It is a joy to watch their conﬁdence grow as that my son, Riley, loves what I do. Seeing his enthusi- Riley had just started kindergarten and we encountered they learn new skills and to see how proud they are asm for the programs I offer inspires me on a daily ba- the classic parent dilemma of what activities to have when showing their projects to their parents. I also love sis. Bits, Bytes & Bots has been a serendipitous oppor- him participate in during the summer break. We came seeing how proud parents are of what their children are tunity for me to combine my career and my family life, across the Web site of Bits, Bytes & Bots Computer Ad- able to accomplish. To see children learn new skills and while allowing me to use my educational background ventures and were intrigued by their course offering. In enjoy technology has been extremely satisfying. and to fuel my love of technology. particular we were drawn to a robotics class since Riley My corporate experiences have taught me to operate Call Matilda O’Connor of Bits, Bytes & Bots Com- loves Legos and robots. my business with integrity and quality. I strive to offer puter Adventures (www.bitsbytesbots.com) at 415- The only problem was that all the Bits, Bytes & Bots the best programs possible, with teachers who are pas- 4120. LISA SCHMITT: THE GIRLS’ SCHOOL OF AUSTIN By Lisa Schmitt at the Air Force Geophysics Laborato- ed a paper at Bilkent University in Tur- I arrived in Austin in July 2008 to be the new head of The Girls’ School of Aus- tin, a private school for girls in grades ry and thinking that I wanted to be a re- search physicist, I accepted a fellowship at Boston University in space physics. key. Each trip expanded my capacity an educator. After 20 years in schools, I remain as K-8. Austin is quite a change after two Some people set out intentionally to excited and passionate as I ever was. I years in upstate New York at the Emma become teachers, and others discover this truly love walking up the hill to my of- Willard School, a historic girls’ school calling. Parker Palmer, author of “The ﬁce and being enthusiastically greeted by and the alma mater of suffragette Eliz- Courage to Teach,” describes discovering our students and being in the presence of abeth Cady Stanton and, more recent- who you are and what you can offer as inspiring teachers. ly, actress Jane Fonda — women known the ways that close behind you as well as My career progression is not unusual for strongly held, sometimes unpopular, the ones that open ahead. for a head of school. I began as a class- views that they passionately pursued. While in graduate school in physics room teacher and soon found myself tak- Before that I was a founding academ- and astronomy, I discovered that I en- ing on more responsibility on campus — ic dean at a private high school in Sonoma joyed teaching more than research and from chairs of committees, coach, dormi- County — where I introduced a three-year that I was good at it. After this existen- tory “head,” and department head, to ac- interdisciplinary math-science program. tial crisis and completing a master’s of ademic dean in two schools. That came after serving as a physics and art in teaching from BU, I assumed that I am in the ofﬁce by 7:30 a.m. The typ- math teacher, science department head, I would teach in a public school. I did so ical day will include meetings with facul- cycling coach and outdoors education in- for two years, but a friend suggested that ty and parents, and, in this small school, structor at Northﬁeld Mount Hermon I take a look at private schools, particu- a repairperson or contractor. Parent vol- School in the Connecticut River Valley. larly since I enjoyed designing my own unteers form the bulk of my “staff,” and I share a passion for organic farm- curriculum and being able to work close- I meet with at least one group of parent ing and local and sustainable agriculture ly with students and families. I accepted volunteers every day. Walks around cam- with my husband, Jack. Our ﬁrst house a position as a physics teacher at North- pus and conversations with students ﬁll el the way we would hope that people and now a farm in New Hampshire that ﬁeld Mount Hermon and have been in in many of the spaces in between. I take would live their lives — as whole, eth- we are renovating have been laboratories private schools ever since. a short dinner break and usually return to ical, respectful and kind adults. In my for sustainable living and energy conser- Since then I have traveled widely. One the ofﬁce to catch up on e-mail or work mind, that means that every constituency vation. My husband is retired from civil of the advantages of private schools is on something that requires quiet, uninter- (teachers, parents, students, administra- service and is pursuing his passions as a that travel and professional development rupted time. tors, even vendors and contractors) must sculptor and farmer. Once a month I head are encouraged and supported by the My goals for The Girls’ School of Aus- also model these behaviors. There is no east with an empty suitcase and return schools. I’ve been to the Arctic twice — tin is to continue to build on the founda- message more powerful than walking the with a suitcase full of organically grown backpacking and dog sledding. I partici- tion of community and creatively that I talk. Children see everything. vegetables. pated in a winter mountaineering course have found there, to continue to improve I have no children (or I have roughly a I received my undergraduate degree in in the White Mountains of New Hamp- the facilities, and to further enhance the thousand!). physics from Rensselaer Polytechnic In- shire (guess I won’t need that skill in program. Contact Lisa K. Schmitt, Head of stitute, where I had an Air Force ROTC Austin!), a National Outdoor Leadership My most strongly held conviction School, The Girls’ School of Austin, at scholarship. After serving my four years School course in Wyoming, and present- about schools is that they must mod- email@example.com or 478-7827. B18 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook D onna Balser, a Texas A&M Univer- sity graduate who, almost literal- ly, bleeds maroon, never imagined she DONNA BALSER: company, it didn’t take long until Balser was the proud new owner of CNT Austin. “I have empathy for busy families and would be a longtime Austin resident who hires University of Texas students every COLLEGE NANNIES & TUTORS OF AUSTIN a passion for helping make these families stronger,” she explains. “Two of the most day! As the owner of College Nannies & working mother and the joys and strug- stressful decisions for families are ﬁnd- Tutors (CNT) of Austin, Donna hires not A case study gles that come with the job,” she says. ing childcare and managing the struggles only Longhorns, but also students from of their children’s education.” other area institutions for highly compet- Katy (name changed) dreamed of Stay-at-home working mom From corporate management to full- getting into Texas A&M. Although As a mother of three, Donna’s dream itive nanny and tutor positions. time mom and now owner of a nanny she was a good student at Anderson, came true when she left the corporate Balser earned de- and tutoring venture, Donna Balser is like many others, she had test anxiety. world to stay home with her children. “I grees in engineering proof that every experience a woman has “At College Nannies & Tutors, have to admit, there were a lot of mixed and computer science can lead to opportunity. our staff worked with Katy to help feelings, often craving the need to get out while at A&M. In the 1980s most engineers her overcome this,” Balser explains. and do intellectually stimulating things,” What’s next? were destined for Dal- “We identiﬁed what made her anx- she explains. She tried working from On several Saturdays a semester, one las or Houston, but in a ious and worked to equip her with home but chose instead to immerse her- will ﬁnd free practice ACT/SAT tests twist of fate she was of- techniques to reduce her anxiety. self in being a full-time mom. “We had held at the learning center to prepare stu- fered an opportunity “I am happy to report she is an very active and full lives,” she says. dents for their college careers. The suc- in Austin. She met the A&M student, reaping the rewards Active is an understatement. In addi- cess of the Far West Boulevard location love of her life while camping on the St. of her efforts. We also feel rewarded tion to her children’s bustling schedules, and the demand for tutoring have led to because that’s what we strive for – Donna and Doug made a point to take the opening of a second learning center Lawrence Seaway in upstate New York. helping students achieve their goals.” the kids camping, boating, and traveling in the Four Corners neighborhood. Doug Balser, a Purdue University engi- to the homes of extended family mem- College Nannies has been placing nan- neering graduate, is originally from Indi- bers scattered around the country. nies in homes all over the Austin area. ana. Enamored by the descriptions Don- Northwest Hills and enjoyed successful na painted of Austin and its rolling hills, careers in corporate management. “The Re-entry to the workforce CNT’s on-call nanny service has been Doug moved to Texas only to be spoiled experience provided plenty of opportu- After enjoying all the blessings that growing rapidly and helps families by by the best the state has to offer, the nities for multitasking,” Balser explains, come from being a stay-at-home mom providing date-night, emergency and oc- beautifully eclectic Austin. “as well as dealing with stressful situa- for 16 years, Balser’s passions sent her casional childcare at a moment’s notice! Balser was raised in Corpus Chris- tions and working with a variety of peo- in another direction — a terriﬁc blend of “My goal is to continue to open addi- ti in a family of eight. Her large family, ple. I enjoyed my work to such a high her experiences and desires. tional learning centers in Austin and to along with Doug’s family of 11, inspired degree that I never imagined leaving the “It was deﬁnitely time for me to move be the local childcare and education ex- the strong family values that have always corporate world.” That is until she expe- on,” she says. Her children Stephanie perts for all ages of children,” she says. been a part of their lives. “It was our be- rienced the pull and joy of motherhood. and Nick are now Aggies themselves, “I have no doubt that I will continue to lief in the value of family that later be- During this time, Balser learned to em- and Samantha is a student athlete at An- grow personally through daily challeng- came an important ingredient in the de- brace the concept of balance. derson High School. es, new experiences and opportunities.” cision to start College Nannies & Tutors “The constant juggle of work, chil- After learning about College Nannies Contact firstname.lastname@example.org here in Austin,” Balser says. dren, church, school and marriage devel- & Tutors, an up-and-coming Minneapo- or 372-8385 for more details, or visit the The newly married Balsers settled in oped in me a deep understanding of the lis-based nanny service and K-12 tutoring learning center at 3908 Far West Blvd. By Sara Burden-McClure SARA BURDEN-MCCLURE: ry, a purpose — and the girls soak up this information M usic has always been a huge part of my life. I be- gan piano study at age 5, then added organ and and work to communicate it through intonation, phras- ing and dynamic shading. Much of our music is in three harpsichord with some of the nation’s best teachers (and classical guitar, string bass, choral conducting, compos- AUSTIN GIRLS’ CHOIR or four voice parts, although our Senior Ensemble often sings in ﬁve to eight parts. ing …), all the while promising my parents that I was in September 1990. I thought I was taking on a three- Austin Girls’ Choir has done amazing things in its going to do something practical when I grew up. month project in single-gender education, but when short tenure. Our annual concert tours take us across Meanwhile, I became a professional musician, play- Gov.-elect Ann Richards requested the participation of the United States and Europe, with nightly performanc- ing and conducting for worship services (my ﬁrst steady that ﬁrst group in her inaugural prayer service, the proj- es. Along the way, we lap up history, art and ambiance, job was at 11), weddings and funerals to help pay for ect had to extend — and then grew. Gov. Richards was making new friends and discovering a commonality in my education. I was a special student at Peabody Con- a big fan and a strong inﬂuence, and I will always be the midst of different cultures. In June 2008, we even servatory in Baltimore at 15, graduated from Inter- grateful that she pushed me to follow sang at the White House for then- lochen Arts Academy at 16 and received my BA from my heart. I ﬁnished the hydrogeology President George W. Bush. We’ve Oberlin College Conservatory at 20. degree, but the passion for music and been featured on BBC Radio and Trying to be practical, I switched to broadcasting. I teaching was paramount. CNN and appeared on C-SPAN, Bet- got my master’s degree in communications from Indi- Austin Girls’ Choir serves girls ter Homes & Gardens Network and ana State University, working on-air in radio by day and ages 8-18 from Austin and surround- countless TV and radio programs. At as a television producer and director by night. In 1984, ing communities. The girls have di- home, we’ve enjoyed performing with I jumped to a top-10 market for TV work, married my verse backgrounds but tend to be high Austin’s professional ﬁne arts organi- college sweetheart — also a musician — and got back achievers with a thirst for new musical zations, and this year will be our 17th to steady music gigs on the side. Later, as he went experiences. Most enter as beginners as featured artists for the Dickens on through graduate school, I worked in advertising and and ﬁnd great support and encourage- the Strand Festival in Galveston. public relations, and served a church as music director. ment from the whole choir team. Colleagues often tell me that Aus- When we came to Austin in summer 1988, we Our Junior Choir for ages 8-13 tin Girls’ Choir is widely regard- thought it was for a year or two at most. My husband meets twice weekly, and our Senior ed as one of the nation’s top 20 tre- was the new music director at Austin Seminary, but the Ensemble for advanced singers age ble choirs. The girls and I are proud TV job I’d been offered disappeared. I fell back on mu- 13-18 meets weekly. An intermediate to have earned that reputation for ex- sic, working as a church musician. I also landed a part- group sings with both ensembles, supporting the young- cellence through years of solid results and ﬁne perfor- time religion editor position at the Austin American- er girls even as the older girls mentor them. We audition mances, and we work hard to maintain and build on that Statesman and drove my editors nuts as I insisted on and welcome new girls in January, May and August. high standard. My 35-plus years in music have been full writing about non-Christian holidays and faith activi- We emphasize quality over quantity and develop of beauty and hard work. I juggle multiple projects, jobs ties. I sat on the Communications Board of Austin Met- teamwork, commitment, personal responsibility and and family (Kevin and I are proud parents of Ian, a fan- ropolitan Ministries and introduced a series of interfaith self-conﬁdence. Our Web site (austin.girlschoir.com) tastic third-grader). I’ve learned to be focused and ef- discussions and lectures. And I started work at the Uni- describes our activities. I have always found that if you ﬁcient, to manage and fundraise, to simultaneously en- versity of Texas on a more practical degree in yet anoth- believe in kids and give them the tools they need, the gage and teach a huge range of levels and ages, and al- er ﬁeld: hydrogeology. sky is the limit. From the start, I have taught basic mu- ways to be open to learning more! In our ﬁrst few years here, my husband worked with sic theory and sight-reading along with vocal technique. Contact Sara Burden-McClure at 453-0884, 587- a boys’ choir. Sisters of the boys begged me to start a Our repertoire includes songs in several languag- 5699 (cell), 453-0886 (fax) or sarabmcc@ﬂash.net. girls’ choir, and Austin Girls’ Choir began 19 years ago, es and genres. Every song has a story, a cultural histo- Web site: www.austin.girlschoir.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B19 DEBRA PATT, MD: TEXAS ONCOLOGY By Debra Patt, MD lege of Medicine in Houston, a master’s in pub- I t is a privilege to take care of cancer patients. I learn from them every day. I see in them courage to meet life’s challenges, inner strength lic health at the University of Texas School of Public Health and a fellowship in medical on- cology and hematology at MD Anderson Hos- that drives them to survive, and appreciation pital, I ﬁnally made it back home. for each and every day. Moving to Austin has been a tremendous ex- I joined Texas Oncology in 2006. I am a med- perience for me. In my practice in Austin we ical oncologist and hematologist, which means I have a robust clinical research program that al- specialize in patients with cancer and blood dis- lows me to give my patients the possibility of orders. Though I see all cancers and blood dis- newer therapies for a difﬁcult disease. In ad- orders, I have a research and clinical interest in dition, being the medical director of the breast breast cancer. Here in Austin at Texas Oncolo- cancer pathways for the US Oncology Net- gy I have been able to design research for breast work, I have the opportunity to impact the cancer, enroll patients on clinical trials, imple- treatment of breast cancer by implementing ev- ment evidence-based medicine in the care of on- idence-based cancer care across the country. cology through our pathways task force, prac- As most know, cancer treatments need to im- tice in a setting where I am able to provide ex- prove. In my lifetime, I can see the paradigm of cellent patient care, and keep my patients close cancer treatment changing. It could move from to their home while they receive treatments. a tragedy to a curable or chronic disease. It is My husband Hanoch and I moved to Austin only through research that we will stand on the from Houston in 2006. We met there in medical shoulders of those who have preceded us to im- school over our cadaver. Hanoch is a pediatric prove cancer care. This is what drives me in cardiologist in town with Children’s Cardiolo- what I do. gy Associates. We have three children: Eliana, My days are busy. I’m fairly certain that is a Gabi, and Jacob. Eliana is 7 years old and is in truism among all mothers. I am lucky for all I second grade at Casis Elementary School. She have. In my career as an oncologist I aspire to do is the family naturalist. When she is around, all I can to help my patients live longer and better there is usually something crawling or creep- lives – free from cancer. I hope to make a palpa- ing nearby. Gabi, 4, attends the Child Devel- ble impact on my ﬁeld by advancement through opment Center at Beth Israel. She is our enter- research. Personally, I hope Hanoch and I raise tainer. She is smart as a whip and always has a happy and healthy children who can laugh at smile on her face. Jacob is 15 months and also themselves, have inquisitive minds and want to attends the CDC at Beth Israel. He seems to be better the world around them. In the meantime I running the household these days. truly enjoy each day. I get that from my patients. Like so many residents of Austin, I graduated Debra Patt, MD, MPH, Texas Oncology from the University of Texas. After completing — Central Austin, 6204 Balcones Drive Tele- medical school and residency at Baylor Col- phone: 427-9400. Fax: 302-1408. CAMMIE HARPER: CAMMIE’S CRITTER CARE By Cammie Harper have the occasional bird, guinea I established Cammie’s Critter Care in 1986 in New York City when in-home pet sitting was vir- pig, white rat, etc. I don’t, however, pet sit for reptiles (or anything that requires me to feed it live animals). tually nonexistent. By networking I am also capable of administer- with veterinarians, I built a client ing medication, including insulin base, and the business became very shots to diabetic pets. successful. I am (obviously) an avid ani- Among my New York clients mal lover, and my goal is to con- tinue giving loving care to my fur- were Marvin Hamlisch, Elizabeth ry friends. McGovern and Peter Jennings. Be- Contact Cammie Harper of Cam- cause Cammie’s Critter Care was mie’s Critter Care at 250-8768 (of- so unique, my business was spot- ﬁce) or 947-3332 (cell). lighted on a television show. I was followed around for a full day and taped for one of the daily segments. I moved to Austin in 1992. I grew up in Pittsburgh and after I moved to New York, my parents relocated to Austin. I came here because I’m Cats and dogs are my an only child and felt the need to be main clients, but I do near my parents. have the occasional I started Critter Care in Austin on a part-time basis and moved it bird, guinea pig, to full time in 2004. Because I love white rat, etc. I don’t, what I do so much, I have not had a however, pet sit for day off since! reptiles (or anything My typical day consists of giv- ing midday breaks to dogs with that requires me to busy owners and visiting other pets feed it live animals). whose owners are away. Cats and dogs are my main clients, but I do B20 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook DEBORAH WILDER: CASINO KNIGHTS D eborah and Scott Wild- er started Casino Knights in 1982 while she was in law mom to their son, Jacob. Work- ing with her husband has been both fun and convenient. “And ﬁce.’ Coincidentally, the closing costs were $20,000. Deborah summarizes the school at the University of Tex- how many moms can brag about company’s approach to each as. During the law school years, how their son learned to count event: “When clients call you Casino Knights provided a part- to 21 by playing Blackjack?” for a party, they are all ready to time income to supplement she says. have fun. We provide the enter- Scott’s earnings from his full- One of the best parts about tainment, and we make it easy time job. Deborah’s career change from on the customer so their guests “If we had one party a month, lawyer to party planner has been will have ‘One Knight to Re- that was a big boost for the bud- the ﬂexibility offered by work- member!’ It’s important to of- get of a young married couple!” ing with her husband. She has fer a complete party package so Deborah says. used that ﬂexibility to bene- there are no extra costs and no When Casino Knights ﬁrst ﬁt their son, his friends and his extra jobs for the host to do,” opened, the Wilders thought schools. Deborah served as PTA she says. they had invented an original president at Jacob’s elementa- The party planners at Casi- idea – bringing casino tables to ry school for a year. While Deb- no Knights (Deborah and Lee- a party where guests could play orah was the den leader for Ja- Anne) help customers put to- the games just for fun and en- cob’s Cub Scout den, the boys gether the right equipment pack- tertainment. Since then they used the Casino Knights ofﬁce age for each party. “We try to have discovered that other peo- for a sleepover, a wood shop match the equipment with the ple have had the same “origi- and a pingpong tournament! group – sometimes it’s a Tex- nal idea” all over the country. Deborah loves to tell the sto- as Hold ’em Poker Tourna- In fact, Scott is currently pres- ry about being home with their ment, sometimes a mix of ca- ident of the National Associa- 18-month-old son when Scott sino equipment, sometimes it’s tion of Casino Party Operators, left a message from Vegas on only the birthday girl’s favor- and casino parties have become the answering machine. The ite game. We do home parties the No.1 theme choice for par- message said that he had won that may only need one table ty planners nationwide. Deborah the Craps tournament at Har- up to full casinos to play 500 ty much any reason people have who they would recommend for and Scott’s company now does rah’s. First prize was $20,000! or 1,000 people. We do lots of for throwing a party is a per- a casino company. “We have hundreds of parties each year. “Mama didn’t know Daddy was Project Graduation parties for fect occasion to make it a casi- great relationships with all the In the years since Casi- that good at Craps!” she says local high schools. We do birth- no party.” hotels and event facilities in no Knight’s modest beginning, The next week, Deborah and day parties, bar and bat mitz- Deborah is pleased to tell pro- town,” she says. Deborah has stopped practicing Scott were already scheduled to vahs, charity fundraisers, school spective customers that if they For more information, contact law to work full time with Scott close on the real estate purchase reunions and company holiday want a reference, they can just Deborah Wilder at 444-2121 or while also being a full-time for Casino Knights ﬁrst ‘real of- parties,” reports Deborah. “Pret- call any hotel in Austin and ask email@example.com. CINDY DERRICK: BRITE IDEAS By Cindy Derrick balloon industry. She directed me to at- A fter working in the medical cen- ter in Houston for several years and a trauma center in Beaumont, I was tend a balloon convention in the follow- ing months. I went to San Francisco, where I vol- ready for a different kind of life for my unteered to work on a balloon sculpture three small children and me. Moving to (no experience required), which turned Austin in 1984, I began working in an out to be the largest balloon sculpture area hospital as to date. During a unit teacher. I my long hours of found that teach- working on this ing was one thing sculpture I met for which I had several big names PHOTO BY SCOTT STANFIELD a new passion. in the balloon A dragon made from balloons was built for the Chinese New in February. Working full-time world and began a and wanting to working relation- Over the next several years, I became ﬁve-year cycle. They get tired of bal- spend more time ship with Rocky crew for several of the industry lead- loons, so you have to offer choices. With with the children, Toomey, Chuck ers as staff, project manager, crew chief. Don I learned to work with fabric, lights I started to search Grueberman, Ma- This education could not be bought. My and special effects. In my travels I have for a solution. It rie Maldoli, Deb- strengths allowed me to teach at sever- been to San Francisco as crew for the was at this time bie Vlamis and al of the industry conventions. My busi- Black and White ball, Hawaii to deco- my career began many more. The ness grew with the uniqueness that came rate New Year’s Eve, New York to do a to take a different hours were long from the conﬁdence I got from those gi- wedding. turn, to balloons, and the hands ant production projects. My door into event decorating and gift baskets and ached but the en- I have been staff and project manag- teaching was balloons. I continue to party decorating. thusiasm and er for many International Balloon Arts teach classes for the intermediate balloon Early in my bal- watching as this conventions. Crew chief means leading artists in Austin and have my event dec- loon business, ed- monster bird took and teaching on the ﬂy to all skill levels orating business as well. My company is ucation came in ﬂight could not be while coordinating a large staff of volun- Brite Ideas and “our job is to make you ignored. This bird teers to produce a mega lobby décor or a look good.” many forms: dis- grand ballroom design. It was at this con- For more information, call Cindy Der- tributors, conven- was the Scarlet vention I met Don Cheesman. rick at 255-2239, or visit the Web site tions and one-on- Macaw, measuring www.briteideastexas.com. one mentoring. I attended my ﬁrst bal- 75 feet beak to tail, which ﬂew into the It was Don, who co-owned one of the loon class at the Dallas gift center, where Guinness record books — one of several lead decorating companies in San Fran- I met my dear friend of many years now. creations of Toomey that I had the plea- cisco, who taught me to expand my dé- “Our job She is one of the top instructors in the sure to work on. cor offerings. He said clients are on a is to make you look good.” Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B21 KAREN SALEM: TOWN & COUNTRY LEATHER By Karen Salem teens, with compatible, similarly diagnosed playmates T wo years ago I literally picked everything up and moved to Austin to start a new life and business. I had never been here and knew no one. I actually and playgroups. The matches help the kids overcome social deﬁcits commonly associated with autistic spec- trum disorders. This project has really taken off and is based my decision on a Google search for the best place so close to my heart. Contributing so much of my time to live in America. Turns out the prediction was accu- is worth it when I receive emails of appreciation from rate considering how my business and family are thriv- members who have beneﬁted from positive peer interac- ing here. tions facilitated through the site. I’ve given families an I love Austin and am here to stay, despite plans for effective intervention without a price tag because I be- a second store location in Houston later this year. I am lieve laughter is the best cure and isolation is overrated. truly blessed with two magniﬁcent kids, Dylan, who When developing our business concept, I wanted to is 7, and Shelby, who is 5.They are so happy attending create a store environment that would be a warm and Lakeway Elementary. personable shopping experience for our Austin custom- My husband and I have been together for 15 years ers. When people visit Town & Country Leather for and have formed a business partnership that allows me the ﬁrst time, we let them know it’s OK if they want to to work and yet still be home with the kids. Eric brings shop around before making a purchase instead of the 25 years of retail leather experience to the table, so he high pressured approach used by some furniture retail- operates the day-to-day aspects of the store. I handle the ers. Nine times out of 10, customers come back. In this creative aspects such as designing the Web site, which economy people are price shopping, yet they still de- allows customers to get a preview of the full line of mand high quality when it comes to investing in new leather furniture featured in our store. leather furniture. Whether it’s a sofa, sectional, reclin- I studied interior design at the Art Institute of Fort er or home theater seating, they are going to get the best Lauderdale and incorporate my own silk ﬂoral arrange- deal in town with us. ments, decorative pillows and art into the showroom. I Our motto is “From Hill Country to High-rise…it’s am also the spokes model in our frequently aired, local all Texas style.” Simply put, we have it all. With so television commercials which have been highly effec- many new condos going up downtown, we capture the tive in attracting customers to the store. modern tastes of the contemporary buyer. Yet, the ma- ﬁve weeks, earlier than what you would expect. As an artist who lived in South Florida most of jority of our styles are traditional to transitional leath- As we get ready for the Hanukkah season and begin my life, I feel it is important to reside in a city that er furniture that would work in a variety of living room to invite friends and family into our homes for the holi- can evoke the same artistic inspiration that living on and family rooms. Probably the most special thing day, it’s a good time for the most affordable home make- the ocean once did for me. I chose to buy a home in about Town & Country Leather is the fact that people in over you can buy – new leather furniture — because I Lakeway because of the rugged, holistic beauty of the Austin can now buy local and avoid the big box furni- believe home is the most important place in the world. Hill Country and proximity to Lake Travis where I ture chain. All of our furniture is made in North Ameri- Town &Country Leather, 2438 W. Anderson Lane spend my time boating on weekends. ca. None of it is imported from China. (corner of Anderson Lane and Burnet Road next to I recently designed and launched the Web site www. Most of what we sell is delivered the same week. Houston’s). Telephone: 419-0002 Visit the Web site AutismPlaydates.com, a much needed social network- Even special custom orders, which make up 50 percent www.TownandCountryLeather.com for more informa- ing site that matches kids’ proﬁles, toddlers through of our sales, are in the customers’ homes in less than tion. GINNY BELOFSKY: GINNY B PHOTOGRAPHY F rom years as an educator to her longtime love of the hearts and each year asked her to take photos for fami- camera, all of Ginny Belofsky’s accomplishments have guided her career as a photographer. ly holiday cards. Ginny took time off from teaching after the birth of Offering on-location and studio sessions for people her second child, Maia, in 2006. But she soon found and pets of all ages, Ginny B Photography specializes in that she missed her students and the creative energy of maternity, newborns, infants, children, families and spe- working with them. In order to capture Maia’s early cial events. days and to fulﬁll her artistic drive, Ginny’s energy was Capturing the many milestones in the life of a child, focused on her camera. Since then, demand for her ser- from the very beginning in mom’s belly to birthdays, vices has exploded. time as an infant, toddler Many of her ﬁrst cli- Capturing the joy of childhood and beyond, parents can re- ents were the same families live and share these special she worked with as a teach- times through professional er and who still cherish her Ginny Belofksy photography. photos from the ECP and Ginny’s focus on children AJA. After she fell in love with photos Ginny had taken for stems from more than 12 “She had such an outgo- a friend, Tracy Solomon hired Ginny to take her son’s years of teaching at the Jew- ing personality and natural pre-bar mitzvah photos. ish Community Association warmth. She felt like some- Solomon said, “I loved working with Ginny because of Austin’s Early Childhood one we would enjoy hav- she made it so easy and the photo session was fast. She Program and Austin Jewish ing even as a guest at my worked around our schedule and she was so quick about Academy. son’s big event. We real- having the photos up (on her web site) for us to view. Ginny has been taking ly appreciated her laid-back She produced some amazing shots for us.” photos for pleasure as long approach,” said Miriam In addition to providing event photography, senior, as she can remember. Even Zodikoff, who hired Ginny child and family portraits and corporate headshots for as a little girl, she enjoyed to photograph her son’s bar private clients, Ginny’s photos frequently grace the cov- photographing everything from bugs and birds to pets mitzvah. ers of Parent: Wise Austin, regularly appear in The Jew- and people. Miriam explained that Ginny quickly and easily ish Outlook and have also been featured in the Austin As a teacher, known as “Walking Sunshine,” she of- posed shots for portraits the day before the event and American-Statesman. She also donates services to the ten had a camera at her side and enjoyed taking pictures during the party captured big moments like candle light- Jewish Community Association of Austin and its Early of children throughout the year for her classroom’s bul- ing and speeches as well as smaller, meaningful, quirky Childhood Program, Austin Jewish Academy and Nation- letin board and projects like Mother’s Day gifts. Ginny moments. al Council of Jewish Women, as well as the Austin Ballet took photographs of every student in the school, which “She did this all without ever getting in the way. Guild and Now I Lay Me Down to Sleep Foundation. were sent to family members in a handmade card for the What sets her apart from other photographers is that For samples of Ginny’s work and more information, Academy’s Grandparents’ Day fundraiser. her big smile and warmth helped everyone relax in contact her at firstname.lastname@example.org Parents noticed Ginny’s talent for capturing the can- front of the camera, allowing our personalities to shine or 586-7884 or visit the Web site did expressions and natural smiles that melted their through,” Miriam said. www.ginnybphotography.com/. B22 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook JAN FIEBIG: MAD SCIENCE OF AUSTIN AND SAN ANTONIO By Jan Fiebig ing required of a classroom teacher – and Robert’s skills G rowing up in Austin means I have seen Austin grow up. As a child I lived in “north” Austin in an area still referred to as Allandale. As early as fourth as a businessman. Now, 12 years later, Mad Science of Austin and San Antonio has grown into a wonderful business active in grade I knew I wanted to be an elementary school 18 Central Texas counties. teacher. To reach my goal of a Bachelor of Education Imagine a room lled with happy children “learning degree, I attended Southwest Texas State University science” in an informal Mad Science (now Texas State). class that entertains and sparks curios- Imagine a During that time I met and married my husband, Rob- ity. That is the goal of Mad Science, a room lled ert. I began teaching second grade and Robert worked company providing after-school class- with happy as a certied public accountant. Austin was growing es, summer camps, in-school work- and we grew with it. We bought a house in an estab- shops, special events, and birthday par- children lished neighborhood and looked forward to starting our ties for children in the Central Texas “learning family. area. Children ages 5 to 12 are current- science” in About this time a new company called Schlotzsky’s ly enjoying Mad Science at more than Sandwich Shops was franchising in Texas. Robert, my 50 schools in Travis, Hays and Wil- an informal brother and I purchased a franchise and opened sand- liamson counties. Mad Science’s style Mad wich shops in the Tyler/Longview area. My brother of learning is called “edutainment,” Science Tom moved to East Texas to run the shops, while Rob- because the goal is to get children in- ert and I stayed in Austin and worked to pay for our volved in hands-on activities while ex- class that start-up company. We were in business with Tom for ploring topics with enthusiasm and ex- entertains 17 years and opened a total of ve shops. In 1996 af- citement. and sparks ter 17 years we sold our interest in the sandwich shops We have been honored to see our to Tom. He still owns and runs the very successful busi- company win franchise-of-the-year curiosity. ness in East Texas. twice, once in 2001 and again in 2008. We have seen By this time our children, Jill and Scott, were moving our summer day camp business become the top camp into high school. With the business sold, Robert looked provider of all 150 worldwide Mad Science locations. at me and said, “What are you going to do now?” We We are proud of all of the children we have met and en- started looking at other business opportunities. I still couraged to love science. Each year we see a new group wanted to work with kids, but not in the public school of junior scientists at shows, summer camps and in af- setting where TAKS testing was gaining importance. ter-school classes enjoy our brand of hands-on science. One night Robert came home from his job as control- Mad Science brings fun to birthdays and corporate ler vice president of Golfsmith and said he had found a went to a discovery day to learn about the company. By events as we spread science “edutainment” throughout new franchise that we should investigate. The compa- the end of that October day in 1997 Robert and I knew the Central Texas area. ny was called Mad Science and it seemed to t us. We we had found the business for us. Mad Science incor- Visit the Web site www.madscience.org for more in- could incorporate both of our strengths, business and porated the joy and fun of teaching without any of the formation. Mad Science (892-1143) is located at 6120 education, in one business. We ew to Montreal and dirty work – like testing, drilling, paper work and grad- U.S. 290 West. KAREN GAULT: DOORPOSTS JUDAICA AND GIFTS By Karen Gault cludes menorahs and dreidels, Sabbath D oorposts Judaica and Gifts can help you nd that special Judaic item you need for your Simcha. Specializ- objects including candlesticks, kiddush cups and Havdalah sets, occasional plates and trays, mezuzahs and tzedakah ing in b’nai mitzvah and home furnish- boxes created by Gary Rosenthal, Vi- ings, Doorposts offers the convenience chinsky Judaic Pottery, Ed Cohen, Lior of shopping from your home. We pro- Gluska and several more Israeli crafts- vide an innovative approach to shopping men, as well as glass art by Tamara for Judaica — we will bring our store to Baskin, Beames Designs, and Susan Ful- your home! Let us know what you are lenbaum of Stained Glass Designs, and looking for, and we will bring our col- breathtaking Tallit designed by Silk Bi- lection to you so that you can shop in the joux, Reeva and Gabrieli Weaving. The comfort of your own home. Doorposts jewelry collection includes Doorposts carries beautiful Tallit for Yemenite jewelry by Ben-Zion David, bat/bar mitzvah occasions, along with one-of-a-kind works of art from See- all your other b’nai mitzvah ceremoni- ka, unique designs by Neeta and Yossi al items, such as yads, Kiddush cups and Steinberg and museum pieces by Cynthia kippot. We carry jewelry from Israeli Gale. We also have home décor items craftsman that is unique and special. Our from Israel by Victor Shrem and Mary home accessories are handcrafted from Goldmintz, including wooden furniture, American Jewish artists and Israeli arti- ceremonial objects and gifts by Kakadu sans. We have a unique selection of me- and Enchanted World of Boxes. norahs, Sabbath candles, challah trays, I grew up in El Paso, where our fami- Havdalah sets and mezuzah. Request a ly attended the Reform congregation of personal showing of our b’nai mitzvah Temple Mt. Sinai. My sisters still live Unique Judaica and gifts tion in 1986. Dennis and I were married items, gifts and home accessories by call- there, and one of them, Debbie, helps run in 1988. He is celebrating his 36th year — shop from your home! working at IBM. Joshua, our only son, is ing 577-5165, or visit the Web site www. the Sisterhood gift shop. Every year, she doorpostsjudaica.com. travels to New York City to the Interna- ists and exporters of Israeli crafts and art. 12 years old and in the seventh grade at I have partnered with more than 20 art- tional Gift Fair to shop for her store. In I have lived in Austin since 1983, Canyon Vista Middle School, in Round ists and craftsmen from Israel and the 2007, she asked me to go along and help when I moved here to nish school at Rock Independent School District. He United States. These American Jewish her choose items for the store. Meeting the University of Texas. I met my hus- has been working on his bar mitzvah and Israeli artists design and create hand- the artists who crafted beautiful works of band, Dennis, that same year. I gradu- program at Kol Halev. I am planning my crafted pieces that are functional and yet art for Jewish observances and holidays ated from the School of Communication adult bat mitzvah to coincide with his in beautiful. The Doorposts collection in- was inspiring. I also met many Israeli art- with a BS in organizational communica- spring 2010. Special Advertising Supplement/The Jewish Outlook Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin Business & Professional Women in Austin November 2009 November 2009 B23 B23 BLAIR SMITH & ALESHA MATHEWS: DIRTY DOG SELF-SERVE DOG WASH AND GROOMING ATHEWS IRTY OG ELF SERVE OG ASH AND ROOMING I tt all started in winter 2004. Best friends Blair Smith all started in winter 2004. Best friends Blair Smith and Alesha Mathews had recently moved to Aus- and Alesha Mathews had recently moved to Aus- tin and came up with an idea that they thought would tin and came up with an idea that they thought would for 2009 had been to open a fourth location further for 2009 had been to open a fourth location further north. We found an awesome location on the corner north. We found an awesome location on the corner of Spicewood Springs and Mesa Drive – and it nally of Spicewood Springs and Mesa Drive – and it ﬁnally work in a town as dog-friendly as Austin: a self-serve work in a town as dog-friendly as Austin: a self-serve opened in August! We’ve already had such a great re- opened in August! We’ve already had such a great re- dog wash. Their rst location of Dirty Dog Self-serve dog wash. Their ﬁrst location of Dirty Dog Self-serve sponse from the neighborhood.” sponse from the neighborhood.” Dog Wash and Grooming opened in January 2004 on Dog Wash and Grooming opened in January 2004 on At the same time the pair was approached about At the same time the pair was approached about North Lamar Boulevard and quickly became the talk North Lamar Boulevard and quickly became the talk two downtown projects: The Austonian and The Aus- two downtown projects: The Austonian and The Aus- of the town. of the town. tin Urban Vet Center. For the Austonian, the company tin Urban Vet Center. For the Austonian, the company “We couldn’t believe it when we won a coveted “We couldn’t believe it when we won a coveted will provide consulting services to set up a dog wash will provide consulting services to set up a dog wash ‘Best of Austin’ from the Austin Chronicle. We had ‘Best of Austin’ from the Austin Chronicle. We had and provide on-site grooming for the residents when and provide on-site grooming for the residents when only been open for nine months at the time, and, pri- only been open for nine months at the time, and, pri- the property opens in 2010. In the Vet Center, which is the property opens in 2010. In the Vet Center, which is or to opening, it seemed like everyone we talked to or to opening, it seemed like everyone we talked to set to open this fall, the company will have their fth set to open this fall, the company will have their ﬁfth thought we were crazy!” says Smith. thought we were crazy!” says Smith. location, providing both self-serve dog washing and location, providing both self-serve dog washing and However, they weren’t crazy, and only a year af- However, they weren’t crazy, and only a year af- full-service grooming to all of the residents downtown full-service grooming to all of the residents downtown ter opening that location, they began looking for a sec- ter opening that location, they began looking for a sec- as well as people who work downtown. as well as people who work downtown. ond location. They nally settled on the emerging ond location. They ﬁnally settled on the emerging “It’s going to be very convenient for those who “It’s going to be very convenient for those who shopping district on South First Street and opened in shopping district on South First Street and opened in work downtown to now drop off their dogs on the way work downtown to now drop off their dogs on the way March 2006. In August 2007 they opened their third March 2006. In August 2007 they opened their third to work and pick them up on the way home. In the Vet to work and pick them up on the way home. In the Vet location on the corner of William Cannon Drive and location on the corner of William Cannon Drive and Center there will also be daycare/boarding, a Groovy Center there will also be daycare/boarding, a Groovy Manchaca Road. Manchaca Road. Dog bakery and, obviously, a vet. It’s going to be a re- Dog bakery and, obviously, a vet. It’s going to be a re- “We hadn’t planned on opening a third location, “We hadn’t planned on opening a third location, ally cool space,” explains Smith. “After that, we take ally cool space,” explains Smith. “After that, we take but when the opportunity presented itself, we took it. but when the opportunity presented itself, we took it. a break on growth – well, at least until the next oppor- a break on growth – well, at least until the next oppor- We’re really glad we did, and so are our customers We’re really glad we did, and so are our customers tunity presents itself!” tunity presents itself!” who live south of Ben White,” Smith says. who live south of Ben White,” Smith says. They both acknowledge that they have been very They both acknowledge that they have been very This year has brought some big changes. “In Au- This year has brought some big changes. “In Au- lucky in spite of the recession. Mathews says, “Our lucky in spite of the recession. Mathews says, “Our gust of 2008, our landlords on Lamar decided to sell gust of 2008, our landlords on Lamar decided to sell mission is to help people take care of their dogs, and mission is to help people take care of their dogs, and the building. We found out immediately that we had the building. We found out immediately that we had that’s what we do every day. People in Austin take that’s what we do every day. People in Austin take 90 days to move as the new owners wanted to use 90 days to move as the new owners wanted to use the responsibility of dog-ownership very serious- the responsibility of dog-ownership very serious- the space for a new business they were planning. We the space for a new business they were planning. We ly, and. because of that, we’ve been able to see con- ly, and. because of that, we’ve been able to see con- found the new space on Guadalupe, signed the lease found the new space on Guadalupe, signed the lease tinued growth in our sales. We feel very fortunate be- tinued growth in our sales. We feel very fortunate be- and one week later the landlord on Lamar changed his and one week later the landlord on Lamar changed his cause, truly, it was just luck that we chose to do some- cause, truly, it was just luck that we chose to do some- plans,” says Mathews. plans,” says Mathews. thing for a living that has been deemed ‘recession-re- thing for a living that has been deemed ‘recession-re- “We see the building sitting there for lease and won- “We see the building sitting there for lease and won- sistant’.” sistant’.” der what we would have done with the benet of hind- der what we would have done with the beneﬁt of hind- Dirty Dog has ve Austin locations to serve you. Vis- Dirty Dog has ﬁve Austin locations to serve you. Vis- sight. However, the move to Guadalupe has been sight. However, the move to Guadalupe has been it the Web site www.dirty-dog.com to nd one nearest it the Web site www.dirty-dog.com to ﬁnd one nearest great for us and our customers,” she adds. “Our plan great for us and our customers,” she adds. “Our plan you or contact email@example.com for information. you or contact firstname.lastname@example.org for information. Blair Smith (left) and Alesha Mathews. Blair Smith (left) and Alesha Mathews. By Patricia Rosen, MD PATRICIA ROSEN, MD: The intent is to help clients reach their A fter 25 years of trying to x what is broke, I began a program that ad- potential and to avoid preventable ill- nesses through diet and lifestyle chang- dresses health problems before they be- come costly, both in nancial and human WELLNESS FOR WORKERS es. I help people who never thought they could do it (lose weight, run a 5K, stop capital. This has been my mission and pas- the Louisiana state poison center closed uring out how to tackle a problem. It taking cholesterol medicines) do it. sion since starting my career in medicine. due to lack of funding. This was such a worked. I felt happier, and it toughened I have also developed a loyal following After undergraduate training at Ohio great public health and emergency medi- me to deal with life changes and gave me of individual patients who desire preven- State University, I attended the Medical cine resource that many of us worked hard extra strength to help my son. tive medicine. They are seeking support College of Ohio. My undergraduate in- to get it up and running again. We suc- I began to run races and obtained a for maintaining a long quality of life. terest was anthropology. It seemed clear ceeded and, in the long run, a new center good road bike that led to triathlons. I Through biometrics, lifestyle coaching, to me that culturally bound perceptions in Shreveport was opened. I then moved was happier and met great people, and and regular and periodic feedback, they strongly inuence health and behavior. to Austin. I discovered Scott & White was my cholesterol dropped below 200 for learn what it takes to meet their goals. After a general internship, I worked looking for someone to help staff a new the rst time. My father had died of a I still provide toxicology consultation in public health on the Navajo Reserva- residency program in emergency medi- heart attack when I was in my teens, but and have learned a lot about alternative tion and later in England and then Cen- cine and set up a poison center. In 1995, I didn’t heed that wake-up call until I re- medicines from seeing the side effects of tral America. Wanting more clinical the Central Texas Poison Center became alized that my self-prescribed therapy of the “buyer beware” market of alternative knowledge and experience, I returned to the rst certied poison center outside of exercise had treated my stress, depression medicines. Some are good and some not complete a residency in internal medi- Dallas and Galveston and today serves the and family history of cardiac disease. so good. cine. Then I attended Tulane Universi- Austin area. In 1999, I became certied in Armed with knowledge, training The use of exercise and lifestyle ty School of Public Health and Tropical the sub specialty of toxicology. and my personal experience, I opened change is always better than any medi- Medicine, where I participated in a pre- Also that year, I decided to stop com- Wellness for Workers, providing pro- cine. Knowing how to implement life- ventive-medicine residency. While pur- muting from Austin due to family con- grams that address health and produc- style change is the trick. suing my master’s, I worked in emergen- cerns. My son, Paul, who has a mild tivity in the workplace with attention to Today, my son is in a college setting, cy departments. That was fascinating. form of autism, needed a lot more of stress and weight management, smoking and I am married to a physically active I was doing something with a quick re- my time than I was giving him. I be- cessation and other issues important to husband who practices a healthy life- ward — and hoped to inuence behavior gan working in emergency departments employers and their employees. style. Marvin, my husband, also works by planting the seed of prevention. in Austin while establishing a consult- I have written a chapter for the Health in my practice as a lifestyle coach to After nishing my master’s, I be- ing practice in toxicology. I also began and Productivity Toolkit (www.acoem.org/ our patients. I have two stepsons and a came board-certied in emergency med- working in occupational medicine clin- HealthandProductivity.aspx). I am also a grandchild who are all independent. icine. Since then, I have taught emergen- ics, as this eld seemed to encompass all member of the Mayor’s Fitness Council I do a lot of running. I nished the Bos- cy medicine at Louisiana State Universi- my interests in medicine. Soon after re- and the Bicycle Coalition in Austin. ton Marathon in four hours, 15 minutes. ty and, after moving to Austin in 1992, at turning to Austin, I became involved in Using evidence-based methods and in- I received the Female Grand Masters tro- Scott & White Hospital. Although deal- sports, primarily to reduce stress. I be- formation, I provide worksite programs, phy for my nish place in the TriWaco. ing with the “knife and gun club” in the gan running. I timed my runs so I could including health risk assessments, as well I am scheduled to do my rst Ironman emergency department was interesting, be there for my son when he came home as products to companies. Metrics are in Cozumel. At this point I am unsure after a while I realized that most of what from school and took on only night shifts used to document return on investment for this will alleviate stress, but for me it’s I saw were people suffering secondary in the emergency department to provide programs. While at a worksite, I also offer where I want to be. illnesses due to lifestyle choices. more time for him. I would run up Mesa nutritional counseling and exercise pre- For more information, visit the Web While I was working in New Orleans, Drive and down Far West Boulevard g- scriptions during personal consultations. site www.wellnessforworkers.com. B24 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook ROSA N. SCHNYER, DAOM, L.AC.: SEEDS OF WELLNESS By Rosa N. Schnyer lom and also enjoy davening with the constantly from intellectual explora- ties and personal strengths, and gently I am a doctor of Chinese medicine, an acupuncturist and an herbalist. Our family relocated to Austin three Firepit Minyan in South Austin. As a family, we are cultivating our place in the world and tion to household chores to intuitive awareness. I’ve written a coaching them onto the full expres- sion of their own personal balance. Natural therapies, including acu- years ago; David, my husband, a cog- our community. couple of books puncture and Chinese herbs, botanical nitive neuroscientist, was invited to Being raised on the treat- and nutritional strategies, are com- participate as a professor in the Imag- Jewish in Mex- ment of depres- bined to help bridge the schism that ing Research Center at the Universi- ico and exposed sion; I teach is often at the core of distress and ill- ty of Texas. from an early young people ness. I have worked extensively with In Boston, I combined private prac- age to contem- and adults, prac- people who experience stress-related tice with research at the Harvard plative medita- tice yoga, gar- disorders, depression, anxiety, chron- Medical School Osher Institute. Now, tion practices den, cook, love ic illness and women’s health issues. as a professor in the UT College of gave me an ap- to dance and I see healing as transformation that Pharmacy, I’m developing an Inte- preciation for lead the Society sometimes involves a radical change, grative Medicine Initiative and teach diversity and for Acupuncture other times unfolds as a gradual meta- about botanicals, nutriceuticals and a passion for Research as co- morphosis, and yet others, simply re- other Complementary and Alternative building bridg- president. quires nding acceptance with genu- Medicine therapies and practice as es of integra- In my work ine joy and profound tranquility. part of the Weavings Wellness Group. tion — integra- as a clini- Sowing the seeds of wellness that My daughters Ariela, 15, an avid tion between the cian for more encourage transformation and kind- horseback rider and awesome writ- ancient wisdom than 20 years, ness to oneself is essential in helping er, and Natanya, 11, a passion- of Chinese med- I especially en- us replenish what may be missing and ate skateboarder, basketball play- icine and con- joy facilitat- letting go of what may be binding. er and budding cellist, attend Ander- temporary sci- ing wellness If you want a nurturing and effec- son High School and Murchison Mid- ence, between by partnering tive approach to dealing with pain, to dle School, respectively. Sharing our the body and the in a collabora- manage chronic illness, to overcome home in Northwest Austin are Kaiya, mind, between tive relationship anxiety and depression or to simply our puppy dog; Morita, our cat; and spirituality and day to day living. that focuses on awakening the will regain a sense of wellness and health, Luke, our gecko. Like many women and mothers to get well and stay well, striving to visit my Web site (SeedsofWellness. We’ve found a welcoming, warm of my generation, I strive to balance meet people where they are, fostering biz) or call me at 743-6321 for more congregation at Temple Beth Sha- my life while living fully, and move awareness of individual vulnerabili- information. SHARON MOORE, R.PH., & STAFF: THE MEDICINE SHOPPE By Sharon Moore, R.Ph. T o all of our dear customers: This message is about The Medicine Shoppe “caring beyond prescriptions.” Our staff is dedicat- ed to the personal care and service to the health-care needs of every cus- tomer. The pharmacist and owner of The Medicine Shoppe, I personally am dedicated to all of my customers, as well as my staff. We have been es- tablished since January 1997 and are a reliable, caring pharmacy. We offer convenient service with lit- tle or no wait and a drive-thru win- dow. We also offer delivery service for additional convenience. We take most insurance plans as well as dis- count cards. We invite you to visit us and see how our services are outstanding in comparison to others. It will be our pleasure to assist each and every one of you with all of your health-care needs. Please visit us at 1508 W. 35th St. (across from Randalls), near Shoal Creek Boulevard. Our tele- phone number is 454-2643. Thank you, from me and the staff of The Medicine Shoppe. Aeshah McVea, registered pharmacy technician, and Sharon Moore, R.Ph. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B25 DARYL WEINMAN MOREHART: WEINMAN & MOREHART By Daryl Weinman Morehart I was maid-of-honor in a wed- nent criminal lawyer, sent me I am now a full-time mother/ I grew up in New City, N.Y., the oldest of three sisters. Af- ter graduation from Clarkstown ding in Tulsa, Okla. My ﬁrst time there, I really liked it. But the people I met at the wedding small cases, mentoring and advis- ing me along the way. I could not have done it without them. step-mother of three children: Benjamin, in kindergarten; Na- than, second grade; and Lindsey, North High School in 1984, I told me that, if I liked Tulsa, I’d In September 1994, I met the seventh grade. As the children went to Colgate University in love Austin. So that November I man who would become my have grown, I have increased my upstate New York. After college, visited Austin. Loving it, I moved husband, Don Morehart, at the time at the ofﬁce. I now work I didn’t know what I wanted here in summer 1993 and did my jail courtroom. I was new and ﬁve days a week, but get home to do, so I started a computer last semester of law school at the learning my way, and he helped almost every day in time for their graphics company, run out of my University of Texas. show me around. A year later, in after-school activities. apartment in Westchester County, One of my courses at UT Law September 1995, we ran into each Each new experience in my while working part-time for my School was a clinic in which I other at a Dallas seminar and had life has given me new perspec- father’s Hardwood Flooring ﬁrm. acted as student attorney in Child our ﬁrst ofﬁcial “date.” Two years tive on my law cases. Although tice of family law because it was After a year and half, I had a Protective Services cases. During later, we married. Since Don had I deal in all aspects of fami- too emotional for me. I looked few graphics clients and was do- one such case, I met lawyer KC a daughter from his ﬁrst marriage, ly law, the primary focus of my into other areas of law, but since ing OK, but wanted regular work. Anderson, who later became one I also became a step-mom. practice is divorce and/or cus- I had ﬁrmly established my rep- I landed a job on Wall Street of my closest friends. At ﬁrst, my husband and I tody cases. When I ﬁrst began utation in the community as a with JP Morgan doing graphics In February 1994, I took the maintained separate law practices, as a family-law attorney, I had family law attorney, those were and presentation support. I felt I bar in both Texas and New York but after the birth of our ﬁrst son, the perspective of the child of the cases that came to me. I de- needed another degree to move (I took the New York portion in 1999, I wanted to cut back to divorced parents. Then when cided that because of my years up their corporate ladder, so in there on a Tuesday and ﬂew out stay home with him, so we merged I married, I was able to add in as a family law attorney and be- fall 1990 I started night classes at that night to take the multi-state our practices and formed the ﬁrm the perspective of what married cause of my speciﬁc life experi- New York Law School. and Texas portions in Austin on Morehart & Weinman. This al- life is like — how it takes work ences, I had a lot to offer my cli- After a year in my job, I de- Wednesday- Friday). lowed me to keep up with law and can be difﬁcult at times. It ents. I can offer them realistic cided Wall Street, New York City While awaiting my results, I practice, but spend much of my helped me relate more to my advice on what they can expect and Corporate America were not sought work. In a meeting with a time at home with our baby. Two clients. At the same time, I be- during and after divorce, and for me. I wanted to be in a place local judge whom I had appeared years later, in 2001, our second came a part-time stepmother, from the court, their spouse and less cutthroat and slower, friend- in front of as a student attorney, son was born. I continued to stay and that gave me a lot of insight their children. I can also argue lier and warmer. I also wanted to she told me I should open my at home with the boys until 2002, into my cases — and helped me my cases in court from a per- focus on a more personal type of own practice. I couldn’t imagine when I returned to the ofﬁce three come up with creative solutions sonal perspective, since I have law than corporate. My parents doing that straight out of law days a week. Also, I studied for for my clients. Then when I be- lived through many of the same were divorced when I was 14; school. But, from watching me in and passed the board certiﬁcation came a mom, I suddenly viewed experiences as my clients. even though an amicable split, it court, she had conﬁdence in me. exam for specialization in family my cases in a whole new light. ——— strongly impacted me. I decided I got my bar results in May law and was admitted to the Board The ﬁrst custody case that I han- Contact Daryl Weinman More- I was more suited to family law, 1994. I had nothing to lose by try- of Legal Specialization, in 2000. dled after becoming a mom was hart at 472-4040 or 472-4086 which I focused on in school. ing it on my own, so I did. In 2004, my stepdaughter came extremely difﬁcult for me and (fax), or visit the Web site, www. In June 1992, still in school, KC and her husband, a promi- to live with us full-time and made me want to quit the prac- morehartandweinman.com. CAMI DATO: CHAPARRAL ICE By Cami Dato anything from individual paintings to personalized invi- B orn in Dallas in the late 1960s, I spent my ear- ly years growing up there until late 1984 when I moved to Austin. Growing up in Austin was a contrast tations for weddings, birthday parties, bar/bat mitzvahs – in fact any celebration that may require an invitation. In the last 12 months, however, I have downsized my to my life in Dallas. The main variation between the business, focusing on it in my spare time, since I have two cities that I noticed was that Austin had that small- taken on a new role at Chaparral Ice. town feel to it. I attended Westlake High on the out- At Chaparral Ice I was offered the opportunity to take skirts of Austin and continued my studies at Texas Tech the role of director of ﬁgure skating and group sales. University in Lubbock. Then I moved back to Austin to That offer allowed me to return to the line of work that I ﬁnish at St. Edward’s University, where I obtained my truly loved and am so passionate about. With my expe- degree in psychology with a minor in art. rience from so many years in this line of work and the Upon completing my studies I moved into coaching plethora of qualiﬁcations required to teach, the role was ice skating full time. This was and had been my passion just meant for me. Would this be a lifetime dream for since when I was 4 years old. I was now doing some- me? It was deﬁnitely one of them! thing I loved and actually getting paid for it! I have continued coaching in some form and still dust World-class customer experience off the skates to this day and spread my knowledge to I have integrated a lot of the sales and marketing ex- the upcoming stars of tomorrow at Chaparral Ice in perience I gained from running my own business into Austin. my role at Chaparral Ice to make it a success. Organi- About seven years after leaving college, I married and zation is key in my job role today, along with providing started a family. I have two beautiful children, 9-year- a world-class customer experience. Working in such a old Aniston and 6-year-old Preston. Both are going to niche area, it is important to go that extra mile for each school in Westlake. While my ﬁrst marriage didn’t work individual customer to ensure that he or she will return out, I have now remarried to what turns out to be an in- well into the future. dividual I met all those years ago back in Dallas. In At Chaparral Ice I have changed our skating pro- fact, he is my lifelong best friend’s brother. grams and birthday party offerings by providing more Damon is originally from England and lives and choices to our customers. We present an assortment of works in the United Kingdom. He works in sales and options to suit all customer requirements and budgets. marketing for a large telecommunications company and The day in the life of Cami Dato starts early and ﬁn- My main goals in life are to do the best job I can for has been for the last 11-plus years. We currently do not ishes late at night. Having to ensure the two children are Chaparral Ice and my customers and – equally as im- have any pets in our household, although my younger packed and off to school on time and to then start the portant – to have a strong and happy family life and to son occasionally creates his own mini-insect farm! working day, I ﬁnd that my life is nonstop and a difﬁ- ensure that my children have the best opportunity in life When I started my family, I gave up my passion of cult one to balance at times. If I’m not helping my sons to make theirs just as successful. ﬁgure skating due to commitments I had elsewhere. get to their school activities, I’m organizing the busy Cami Dato is director of ﬁgure skating and group After a short time, however, I set up my own compa- schedule for our birthday parties and skating programs sales at Chaparral Ice. Call 252-8500, ext. 124, or vis- ny, RTZY Works (www.rtzy.com), which enabled me at Chaparral Ice. I am sure there is a work-life balance it the Web site www.chaparralice.com for more infor- to make the most of my creative side. I design and sell in there somewhere! mation. B26 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook MARY FRANCES DESPRES: MARRIOTT COURTYARD AUSTIN DOWNTOWN CONVENTION CENTER By Mary Frances Despres group of event industry professionals committed to con- I collect books and prints by an artist named Bryan An- dreas who paints whimsical drawings surrounded by poetry. In honor of my grandmothers, I bought one that tinuing education and community service. Our annual fundraiser, “Eat The Heat,” won a national award for its outstanding theme and charity cause. reads, “Someday, the light will shine like a sun though my My appreciation of good food and festivities comes skin and they will say, What have you done with your life from being born and raised in Baton Rouge, which is in & though there are many moments I think I will remem- southern Louisiana, the party capital of the world. My ber, in the end I will be proud to say, I was one of us.” brother is even starting his own Mardi Gras Parade. One of the greatest things about being a catering sales Since moving to Austin 17 years ago, I have totally em- manager is that I’m given the honor of helping peo- braced this community. I am proud to be from a city where ple celebrate the “US” in their lives. I worked in event so many rally to support nonproﬁt organizations. And nat- management for a corporation and a nonproﬁt for three urally, there is usually a fabulous party planned by some- years before having the privilege of working as direc- one with great dreams and vision. The absolute best part tor of special events at The Gallery at Chez Zee. Sharon of working at the Marriott Downtown is that I get to be an Watkins, the owner, graduated with a degree in theater. everyone’s lines written, the show will go on and create ambassador of Austin. As I help people from all over the She taught all of her employees, from servers to man- wonderful memories for the guests to last a long time. country plan business meetings, I’m able to refer them to agers, to treat every meal like it was a special produc- Joy and gratitude from hosts are the little Oscars I our locally homegrown restaurants and activities and share tion. Customers were there for a special reason, wheth- carry within my heart for a job well done. While at the beauty and diversity this great city has to offer. er a business lunch or a rehearsal dinner, and they were Chez Zee, I hosted many simchas. I found the most I have four wonderful children. Danielle is now the celebrating with food. beautiful part of these events was the thematic emphasis assistant principal at Crocket High School and has a I still take this theory into consideration with every on the history and traditions that were reﬂections of the daughter, Amara. Justin, a medical courier and ani- event I help organize. As the producer, I listen to my hosts’ heritage. mal lover, has one son, Lucas. Andre is a sophomore clients’ dreams and goals for their special party. I meet Last year while I was at Whole Foods Market Catering, at Westlake High School, and Julia attends Westridge with the rest of my team, and the directors of differ- I helped plan a b’nai mitzvah that not only took the deep Middle School. ent departments take charge. At the Marriott Courtyard religious meaning into the event and menu but also added I truly feel blessed to be surrounded by such a large Downtown, I am surrounded by an award-winning chef, the “Keep it Green and Local” theme. My husband, Paul circle of wonderful family and friends, a socially con- a certiﬁed wedding planner and a banquet manager who Despres, is an environmental consultant, and we have a scious and spiritual community, good clients and dedi- has received honorable mention from our company. 1,000-square-foot organic garden, so I share the philoso- cated peers at work and within the catering community. They design menus so that the plate is a colorful palate phy for planning and organizing this theme. It was a fab- At the end of each day, I give thanks and I am grateful ﬁlled with aromas and tastes to delight the audience. ulous event! I plan to use it as an example of “Conscious to be one of “US.” The event director coordinates delivery and set up Catering,” which will be one of the keynote lectures at Mary Frances Despres is catering sales manager for and pulls every prop needed to serve. We then set the next year’s national catering conference being held here. the Marriott Courtyard Austin Downtown Convention stage with décor, linens, china and a special staff to I serve on the board of the Austin Chapter of the Na- Center, 300 W. Fourth St. Contact her at 691-9225 or complete the production. With attention to detail and tional Association of Catering Executives. We are a email@example.com for more information. CHRISTY CUTRIGHT SHINDELL: RCS ENROLLMENT CONSULTING ing and editing; reviewing academic test- ing records; and managing the college By Christy Cutright Shindell come an academic counselor for students focused on the idea of working with stu- application timeline process. During this W hen students make the transition with disabilities at Texas Tech. dents on college exploration and selecting time we also provide guidance on tests, from high school to college, they I was fortunate to meet my husband in the right school. We quickly realized that including the SAT, ACT and SAT II, as need specialized support to persist to de- graduate school. He also was a student simply getting students into the school of well as assisting the student with any es- gree completion. With the national col- services professional, and I found that we their choice was only half the battle. We says they may need to write. While we legiate freshman retention rate hover- shared a passion for helping students be wanted to offer students more. By adding a are working with students on their appli- ing at just over 50 percent, it’s important successful in college. In summer 2005, “ﬁrst-year” support mechanism to help stu- cations, we also work with the parents that students ﬁnd the “right school” for Robert and I were married here in Austin. dents make the transition from high school to help make college affordable through them. It’s even more important, however, While in Lubbock, I had an amazing to college, we are better able to help stu- the Free Application for Federal Student that they have the support that they need experience working with college students dents persist in their new environment. Aid (FAFSA) and by identifying schol- to persist. I have seen bright students fail with special needs. I pri- Our style is highly per- arships, both at the school of their choice out of the college or university of their marily worked with stu- sonalized to meet the indi- and throughout the community. choice because the school did not meet dents with a variety of dis- vidual needs of each stu- Once the student is enrolled in school, their individual needs and they did not abilities and specialized in dent and family that we our work is only beginning. First-year have the support that they needed during attention deﬁcit disorders work with. We take on a support for our students is key to our busi- their freshman year. and learning disabilities. I limited number of clients ness model success. While other college I grew up in Austin and graduated gained further experience and are able to offer an ac- enrollment consultants stop working with from Austin High School. While in high working as an academic cessible and tailor-made students when they go off to school, we school, I was a member of the Red Jack- adviser in the university’s service. We focus our ef- continue to engage them and their families ets and the Lady Maroons basketball Rawls College of Business. forts in three main areas. In to make sure that the student is success- team. After graduating from Austin High, In that role, I helped stu- college exploration and se- ful. We work with students in the summer I headed west to Lubbock to attend Texas dents navigate their academic programs lection, we work with students to explore before their freshman year by engaging Tech University. During my undergrad- through appropriate course sequencing their interests, goals and talents by using them in a “Time Management in College” uate years at Texas Tech, I was involved and course content and provided them the most powerful assessment tools avail- seminar and also a “personal responsibil- in Greek life as a Kappa Delta and con- with information about graduate school able. We also assist students with curric- ity” workshop. When they are at school, tinued my passion for athletics by joining and career opportunities. It was at this ulum and extracurricular decisions for ju- we engage in weekly, scheduled calls to the women’s track and ﬁeld team. time that I realized many students who nior and senior year of high school. By the students and relay this information to After graduating with a degree in human needed special assistance to be successful doing this we identify colleges that are the parents. We are there with 24/7 acces- development and family studies, I went on in college simply were not getting it. best suited to the individual and assist the sibility to facilitate problem solving. to earn my master’s degree in higher edu- When my husband and I relocated to students and their families with ﬁnal col- Remember, if your college-bound stu- cation with a focus in student affairs from Austin in early 2009, we saw an opportu- lege choices, including housing, orienta- dents don’t persist, they can’t ﬁnish the Texas Tech. It was during graduate school nity to do something together to beneﬁt tion and registration. race. We are there to help them persist that I found my passion in working with students making the transition from high When students have chosen the schools and act as coaches to help them meet college students, helping them to persist school to college, so we created RCS En- to which they plan to apply, we help their goals! and ultimately make a smooth transition to rollment Consulting, LLC. them with the application management For more information, contact 382- the next phase of their lives. Before I ﬁn- When we ﬁrst came up with the idea of and ﬁnancial planning aspects of the pro- 0635 or Christy@RCSConsulting.net, or ished my studies, I was recruited to be- helping students make the transition, we cess. This includes résumé building, writ- go online to www.RCSConsulting.net. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B27 DALIA ALFORD: PIGTAILS & CREWCUTS By Dalia Alford and ﬁguring out what holes there seemed I grew up in northern New Jersey and moved to Texas at age 14. I came to Austin to be a Longhorn 14 years ago to be in the area. We were already a fan of Pigtails & Crewcuts and the concept just seemed perfect for our community. and never left. I have been married for I feel like my education and previous six years to Brandon, a technical account work experience inﬂuence every aspect manager at Bancvue, Ltd. We have two of how I run my current business. Al- beautiful boys. Elijah is 3 years old and though the ﬁeld of cosmetology is new to Samuel is 15 months. The boys split their me, there is nothing I know more about days between time with mom and dad than young children and their parents. and going to fabulous Imagination Inc. in It is so important to me to create an en- Cedar Park. vironment in which children are excit- I am the owner of Pigtails & Crew- ed and happy and parents can relax and cuts, a creative kid’s salon in Cedar know that their child is receiving a qual- Park. I seem to have stumbled into this ity service. We try to provide that service business, but it feels like a dream come with enough extras that not only do chil- true. I hold a bachelor’s degree in so- dren agree to get a haircut, they look for- cial work from the University of Tex- ward to it and often don’t want to leave as at Austin and a master’s degree in spe- (which is ﬁne, because we have lots for cial education from Texas State Univer- them to do and lots of boutique items, sity. Most recently, before staying home hair products, gifts and accessories for for three years with my babies, I was an mom and dad to shop for). cuts making children and parents smile. I also want to make sure that this is a It is so important to me to create early childhood special education teach- Sometimes my family joins me at work er. Nothing makes me happier then being convenient experience. For that reason an environment in which children and other times we all meet back up for around young children, and I especially we opened in an exciting center where are excited and happy and parents dinner. We are fortunate to have ﬂexible enjoy bonding with their parents. the whole family can enjoy shopping, can relax and know that their child schedules and be able to blend our home I decided I was ready to come back movies, dining and pampering. to work, and after moving to the Cedar In addition to a background working is receiving a quality service. life and our professional life. My chil- Park community, I wanted to ﬁnd a way with the target population, I am my tar- dren love “our haircut store!” There is activities for families, including Long- to contribute to our community, surround get population. I am a suburban mom horn hair paint Saturday, special craft nothing cuter then watching my own two myself with happy children and parents, with young children who is always look- events, story times and more. little ones greet other children as they and spend my time in an environment that ing for positive and productive ways to A typical day in my life includes wak- come in. They are so proud, and that is was family friendly so that my children spend time with my children. I want to ing up with my kids, having some quali- my goal! and husband could spend as much time be a favorite community hangout, not ty snuggle and breakfast time before tak- Pigtails & Crewcuts is located at 1335 with me at work as they wanted to. We just a place where people dash in for a ing them to school, and spending a good E. Whitestone Blvd., Suite D135, Cedar started researching children’s businesses haircut. We offer all kinds of wonderful chunk of the day at Pigtails & Crew- Park. For information, call 259-4353. RONI GENDLER: PHOTOGRAPHER By Roni Gendler ies with a degree in photojour- ture that millisecond, cement- cately planned and have a tech- at the Web site www ronigen- P ursuing an education in both psychology and pho- tography at the University of nalism and a minor in psycholo- gy and French. I immediately set off on my ing forever, giving life to those moments we lose and never get back. nical beauty that can only be achieved through thought and experience. dler.com. Whether your story is a bar mitzvah, a wedding or fami- Texas at Austin, I was unable to own, working three years as a My style is that of the con- Individually, I have been pur- ly portraits, I will always tell decide which one was my true full-time photojournalist at dai- summate artist. The stories I suing a long-term portraiture the most complete and balanced passion. A trip to Eastern Eu- ly newspapers, stopping ﬁrst tell through my images evoke project on twins that has tak- story of your special event and rope, however, led to a marvel- in San Antonio, then Victoria, emotion and playfulness in en me around the world and will deliver the most beautiful prod- ous realization: My love of pho- a city with a population small- the viewer and have been de- be published in book form with- uct imaginable. tography resides in the study of er than that of my college. My scribed as nothing short of stun- in the next few years. You can For more information, visit human nature, in essence psy- goal and constant pursuit is to ning. I am a documentarian at monitor my progress as well as her Web site or contact ronigen- chology. I completed my stud- ﬁnd the truth in life and to cap- heart and my images are intri- see some of my additional work firstname.lastname@example.org. B28 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook KELLIE MOORE: KELLIE’S KANDIES & COOKIES By Kellie Moore years. I was the regional manager of I am originally from New Jersey and business sales and the statewide govern- With more moved to Texas while in high school. ment contract. It was a great job; I loved than 500 cookie I am married to Mark, who works for it so much and would never have thought cutters, Dell Computers. Our four boys range in about leaving. But over time the compa- Kellie’s age from eight to 24 years old. The old- ny merged with other wireless carriers, week, so I started making stuffed cup- Kandies est went to Colorado for college and has which eventually led to layoffs. I had a cakes, whoopie pies and trufﬂes. & Cookies decided to stay there; he loves the cool- few options with the new company, but Just one year ago I created my short- can make er weather. The next son is a sophomore decided that becoming a stay-at-home bread cookie recipe — after at least 40 just about at the University of Texas, the next a se- mom was best for my family and me. failed attempts. These cookies have be- anything. nior at Cedar Park High School, and the Years later, I traveled to London with come my most popular product. I think youngest a third-grader. They are all smart a friend and was so inspired to create ed- my cookies are such a hit because they addition to company logos, we can add and athletic — and ible art after seeing window displays in are a little spicy, covered in sweet creamy your favorite picture to a cookie with the keep me running. shops, from the cobble streets outside of fondant and then decorated so beautifully. help of our special printer. Before start- Windsor Castle to the extravagant dis- I absolutely love my little company. We create cookies for bat/bar mitz- ing my busi- plays at Harrods. Candy and pastry were I wake up everyday so excited to create vahs, weddings, birthday goodies, favors, ness, I worked used in beautiful edible creations to en- the next batch of cookies. We create and corporate gifting and marketing. The for GTE Mo- hance the beauty of the products and dis- bake to order, so each order is unique packaging we use is crystal clear cello bilnet plays. When I returned home, I immedi- to the customer. We make our fondant, bags, clear acrylic boxes and pastry style for 10 ately started Kellie’s Kandies. which is just the perfect sweet topper to boxes. All are wrapped with our signa- Originally, Kellie’s Kandies was a can- our cookie. We use the ﬁnest ingredients ture pink and brown ribbons or the cus- dy topiary and candy tree business, but and, always, real butter, eggs and vanilla. tomer’s choice of ribbon color to match most of my business was being shipped I am very inspired by art books, archi- the event or company logo. to New York and New Jersey for ta- tecture and everyday objects. I am al- We will be moving into our permanent ble décor at bat/bar mitzvahs. Needing ways creating something new and differ- location at Ranch Road 620 and Lake more local business, I began reading ev- ent. It’s a great feeling when a customer Creek Boulevard within weeks. ery pastry book I could ﬁnd and teaching says, “Wow, that’s a cookie,” or they say Call us to discuss your cookie ideas. myself the art of pastry. For fun I began it’s too pretty to eat. Go ahead … we’ll We always suggest customers order two creating fondant-covered sculpture cakes make more. weeks in advance, especially during No- that looked like a purse, birdhouse, duf- The cookie designs range from elegant vember and December. We hope you ﬁnd ﬂe bag, etc., and taking these over-the- high heels, purses and dresses, to chil- something to make you smile. top beautiful creations to parties. The or- dren’s party designs and company logo For more information, visit the Web ders began instantly. Then a friend need- cookies. We can make just about any- site www.KelliesKandies.com or call ed pastries to take to her clients every thing with our 500-plus cookie cutters. In 826-4294. MARY BETH BIRD: SPICEWOOD COUNTRY SCHOOL By Mary Beth Bird right, which was to be 100% personally involved daily Being deeply involved with the children daily as their I grew up in Forth Worth and came to the University of Texas to study education, having known for years that I would be a teacher. Eager to get underway, I graduat- with parents and children and never ask teachers to do anything that I haven’t done myself. I began to plan interesting unit themes that stimulate “principal” and music teacher is also just plain fun! Dur- ing the summer months, more children come to swim, ride horses, play sports and do all sorts of “campy” ed in three years and immediately began teaching ﬁrst the senses about people, animals, the arts and our world. things as part of our special summer camp sessions. grade in the inner city here. I made the school building, which had formerly been a In 29 years, I have been blessed to touch the lives of During the three years I taught in the Austin school home, feel cozy and warm, cheerful thousands and thousands of Aus- district (1970-73), I began doing some cooperative and inviting. tin children. My grown and mar- teaching and providing creative feedback to Southwest A playground was built under the ried daughters, now mothers them- Educational Development Lab, which I thoroughly en- many native shade trees, a pool add- selves, have shared that they are joyed. Through that involvement, I saw that the creative ed for summer swim lessons, and not only proud of my career and the side of curricular development was for me. animal pens equipped with an ever- legacy of the school, but also that I I put those dreams aside, however, to begin my fami- changing menagerie of farm animals was able to be there for them when- ly in 1974. I also moved from Austin for a brief time. and even once a llama. ever they needed me. They were al- On returning to Austin, with my own little ones, I Reasonable tuition was estab- ways able to be right here with me took a position with a church as a preschool teacher, go- lished and just enough policies were at Spicewood Country School — ing on to be director for four years. It was then that I set to keep things running smoothly. their second home! knew I loved working with young children and their Only once in all these years have I Even students I had years ago, moms and seized an opportunity to start my own school advertised for staff, and I didn’t hire now grown up, often come by to with some friends. any of the applicants. Since then, I reminisce about happy days spent Spicewood Country School, which I named and put have only used referrals from known here. together on a shoestring in 1980, has been the per- sources and have been so fortunate When not teaching music or lead- fect place for me and my family. Raising my children in the quality of my teacher/friends. ing cheers, you can ﬁnd me leading and having them work alongside me here has been a I put together music programs curriculum planning, staff meetings, great joy for me. This year, my grandson is enjoying throughout the year that became tra- continuing education, or writing the special privilege of starting his preschool years at dition and invited families to come. newsletters, decorating for the sea- Spicewood. And they came and came and still come year after year. sons and unit themes, and giving tours to interested par- What do you do when you have the opportunity to So, each day we open our gate, drive up the wind- ents and hugs to children -- and that is only at school! start your own school on nine country acres in North- ing drive, unlock our doors and feel glad to be part of At home in Grandview Hills, I enjoy everything I do west Austin? This is what I did. I reﬂected on the best Spicewood Country School. with my accountant husband. (He does numbers, I do experiences of my youth and remembered how I had I do call it a privilege to be here for very valid rea- people — a happy “opposites attract!”) My mother also loved church camp. Being from a big city, a part of me sons, and for that I feel a deep sense of satisfaction. Per- lives with us, and we all three enjoy our friends and in- had always wanted to be a country girl. sonally, I truly love being who I am and doing what I volvement in our church, Great Hills Baptist, where I Then I called upon all my experiences with children do. The rewards of being with wonderful ladies who worship and sing in the choir. — in the neighborhood, at church, in the classroom and love teaching, happy children who enjoy a beautiful Call to 346-2992 to visit the school at 6102 Spicewood in my own home. I quizzed peers, did research, learned place to learn and play, and grateful moms and dads Springs Road and tour the campus. Also, check out the state regulations and prayed. And ﬁnally, I did what felt who entrust their children to our care is very fulﬁlling. Web site at www.spicewoodcountry.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B29 HEIDI FISCHER: ALITE LASER HAIR REMOVAL & SKIN REJUVENATION By Heidi Fischer hair before, said, “Boy, I’m so glad you tiful teenage girl who, after a few laser O nce upon a time, a beautiful little Jewish American Princess dreamed of becoming Miss America (like all lit- got rid of that; I hated it.” And he’d of- ten remind me when it was time to wax my arms (Wasn’t he a helpful guy?) treatments, came to me in tears, saying I’d saved her life. Before, she wasn’t able to wear a bathing suit due to thick, tle girls in the 1950s). Only one prob- In 1990, I became an electrologist and black hair and painful ingrowns. Elec- lem: excess hair! I can remember at age opened up a little home business. Two trolysis is fantastic for small areas that 12, a friend and I squinting our eyes Valpaks later, I had a waiting list. Be- can’t be treated with laser, such as eye- to imagine what our legs would look fore this, I had skillfully managed to es- brows or white hairs on the chin (and like without black, ugly hair (which my cape having a “real” job — going from we have great numbing cream now), but mean mother wouldn’t let me shave till college to hippie to mar- best to laser other areas. 14). I still have nightmares about my riage and full-time moth- Best of Austin Awards Over the years we’ve seventh-grade teacher joking about my er-at-home. And who by Austin Chronicle, expanded to larger loca- name, Babitz: “Here comes Pat Boone’s knew that so many people tions as word spread on daughter — ‘Bab’-boon.” I even tried had unwanted hair. When CitySearch the effectiveness of la- shaving my arms — incredibly smooth I’d tell any female what I and Rare Magazine ser. I tried many lasers — till waking up the next morning to do, their hand would au- to ﬁnd the best for my porcupine arms. When the hippie era ar- tomatically ﬂy to their chin and they’d beloved clients. I went from working rived, I tried “au naturale” on my legs. say, “Oh, I have these hairs. …” I can alone to a full staff of amazing employ- Turned out it was ﬁne for blondes, but I remember sitting in my treatment room ees who feel as I do about going the ex- looked like my father — in drag! every night with one leg at a time up on tra mile for our clients. I’m also fortu- to three inches at ﬁrst treatment free for Years later, I heard about “waxing.” the electrolysis table, working on my nate to have my son, Paulie, helping me limited time). As for all that excess hair So I grew in my hairy legs and went to a leg hair, one hair at a time. I calculat- run the company (even if I can’t say, I grew up with, well it took six or so salon. Childbirth doesn’t come close to ed that at that rate it would have taken my son, The Doctor). I invented a spe- treatments over a one-year period to get the pain I experienced. Don’t get waxed about 20 years to clear my leg hair per- cial technique that marks the skin with rid of my leg, bikini, underarm, forearm anywhere that says: “Yes, we do wax- manently. each pulse so no hair is missed. Clients (yea!) and lip hair, and I’ve never had ing. Let’s see, I know we have some Two years later I opened up the only often remark how much more complete to shave, wax or laser ever since (nine wax around here somewhere.” I did love electrolysis school in Austin. As soon as their treatments are here. They also rave years ago). So I’d have to say that little the results, though, and 10 years later the ﬁrst effective lasers came out, I im- about their technicians and they love our girl has lived happily ever after. dared to try it again, loved it and contin- mediately got involved, hoping to better great prices — $59/area special now, so Alite Laser Hair Removal & Skin Re- ued waxing regularly until laser was in- serve my clients. I had so much empa- come try your bikini or leg bottoms. juvenation, located at 504 W. 17th St. in vented. And how about the “mustache”? thy for my poor electrolysis clients who We also offer laser skin rejuvenation Austin and 208 E. Liberty St. in Round After I became an electrologist and got would come for endless painful hours (next article, maybe) and Changes Au- Rock. Contact email@example.com or rid of it, my husband, who had never ut- of facial electrolysis, just to be able to tomated Exercise. Lie down comfort- 328-1555, or visit the Web site tered a single word about my upper-lip be seen in public. I remember one beau- ably and we exercise for you (lose up www.AliteLaser.com. By Brenda Ladd BRENDA LADD: BRENDA LADD PHOTOGRAPHY tin Smiles on its benevolent M y dreams as a young girl were to be a photogra- pher and singer when I grew My love is to create images is to work with you!” It’s my Teaching mission to repair cleft palates in Mexico. The team of volunteers (doctors, nurses and me!) are that radiate love, intimacy, fun nature to give you “my every- I love sharing my experience up. Throughout my life I’ve fol- and grace. thing” at these important events. devoted and dedicated to help- lowed those dreams, and what and knowledge. My “Beyond ing the disadvantaged. I have developed a renowned Portraiture” classes for upper- wonderful dreams they are! To- Personal sessions style and go the extra mile to division photojournalism stu- My love of music and love of day, I am one lucky and very I love celebrating the family ev- have your event reﬂect the sa- photography go hand-in hand. grateful photographer, educator dents at UT-Austin allow me to Since 1984, I have photographed ery step of the way. I have worked cred, the fun and the unique. share my experience and tech- and artist. with families year after year to • Weddings and events for the New Orleans Jazz &Her- After graduating from the niques. I also offer “Illuminated create my legendary albums. • Bar/Bat Mitzvahs itage Foundation to honor our University of Texas at Austin Workshops” and private lessons • Pregnancy • Children musical legends and heritage. in 1978 with a double degree at my studio in Travis Heights. • Family • Graduates. in humanities, I began work- Community Trust ing as a part-time photogra- Trust is that special element One thing I stress to my stu- pher, evolving to studio man- established by respect between dents is the importance of com- ager and then studio partner. In my subjects and me. I am ded- munity. I donate gift certiﬁcates, 1990, I jumped in with both feet icated and inspired and gener- art and services to many orga- to create my own studio: Brenda ous. Let’s create that special nizations. Look for the new Art Ladd Photography. What a joy! portrait together. Bra 2010 calendar for the Breast Here’s to dreaming! Cancer Resource Center, for Come visit me during the Tra- which I photographed bras made vis Heights Art Trail, on Dec. by some very creative women and modeled by breast cancer 5-6. survivors. I donated in honor of Gift certiﬁcates are available. my sweet sister who is a breast Ask about my “Baby’s First cancer survivor. My work with Year Offer.” the March of Dimes won a Silver Addy Award in 2007. I donate to the American Heart Associa- tion, Austin Film Festival, Ami- Specialties Commercial sessions gos de las Americas, Dell Chil- My goal is to illuminate the Events I realize the importance of a dren’s Hospital, Austin Children unique spirit of a person(s) or So often I hear, “You are the professional photo and attend to of Musicians Fund, Creative Op- event, to create “more than a hardest working photographer every detail. My studio affords portunity Orchestra, Conspirare, pretty picture.” and are everywhere and invis- an incredible indoor and outdoor Health Alliance for Austin Musi- Through my non-formula ap- ible,” and “Your images are, space for creating great images. cians and many more. For more information, call proach, I create images that hands-down, the best we’ve • Headshots • Executives In October, I photographed 707-0070 or visit the Web site stand the test of time. ever seen!” and “What a joy it • Annual reports • Models/actors for the worthwhile charity Aus- www.BrendaLaddPhoto.com. B30 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook TONYA MALDONADO & SHERION SHROEDER: GRACY WOODS CAMPUS OF CARE O f all the careers in the world today, perhaps the most rewarding is rarely highlighted. Two pro- fessional women, Tonya Maldonado and Sherion As you walk into the home, you are greeted by the friendly staff with a smile and an offer to assist you. Residents may be engaged in their favorite re- Shroeder, share in the responsibilities as administra- storative exercise group. Physical, occupational and tors at the Gracy Woods Campus of Care in Austin. speech therapy assure that they are able to live life Tonya Maldonado, administrator at Gracy Woods fully. As you walk down the hall towards the activity I, developed an afﬁnity for long-term care when she room – past the “restaurant-style” dining room – the was a child visiting her great-grandmother in a nurs- smell of lavender or baked cookies ﬁlls the air. Inside ing home. Raised in Austin, two miles from where the activity room, life enrichment directors and their the “Gracys” now stand, she realized early on that she assistants are providing warm wraps to the residents could make a difference. She began to show others in true spa style, soothing the mind, body and spirit. the value she saw in the elderly and what they have Once you enter the dining room, tables set with to offer to the younger generations. This appreciation, fresh linens and seasonal centerpieces catch your along with a passion for excellence, has led to her eye. The dining menu features several entrees from dedication to providing superior care at Gracy Woods. which to choose as well as side items and fresh- Sherion Shroeder, administrator at Gracy Woods ly made desserts. As you walk down the hallway to II, developed her love for the elderly as a member of one of the semiprivate rooms, you will notice cable a children’s choir which sang at local nursing facil- TV, which is provided to all residents. As you exit ities and delivered cheer boxes ﬁlled with fruits and you again are given a smile and a hearty Texas style, homemade cookies. She also grew up knowing the “Y’all come back!” love of a grandmother and great-grandmother. With Tonya and Sherion’s love of the elderly and de- 20-plus years of experience in the healthcare indus- sire for excellence are what make life at the Gra- try, she has always striven for excellence in care. cy Woods Campus of Care a pleasure for the resi- Through the years, she has acquired extensive knowl- dents and a great place to work for the staff. A tip of edge and expertise in providing quality care for her the hat goes to both of these accomplished business- residents. While Sherion’s career began in Austin, women, who have devoted their lives to caring for she also has served as an administrator in long-term others. care and as executive director for a hospice in Hous- The Gracy Woods Campus of Care is a TRISUN ton. She now calls Gracy Woods II home. Healthcare facility in the Harden Healthcare fami- You would enjoy a tour of the campus. The Gra- ly. The Gracy Campus comprises two skilled nursing cys sit atop a hill as sister facilities. Their court- facilities: Gracy I and Gracy II. While two different yards, ﬁlled with ﬂowers which seem to bloom all facilities in name, the Gracys share many amenities year long, keep the residents active and the vases and truly function as a campus of care. ﬁlled. The oak trees provide excellent shade in the Gracy Woods I is located at 12021 Metric sweltering Texas heat, which doesn’t seem to faze Blvd., Austin 78758 (228-3300, and Gracy Woods II the residents who grew up without air conditioners. at 12042 Bittern Hollow 78758 (228-3350). Tonya Maldonado (left) and Sherion Shroeder GEORGIA LEVIN: AMELIA BULLOCK REALTORS By Georgia Levin than 15 years and appreciate the I grew up and was educated in Cape Town, South Africa. I trav- eled around with my family to Is- education and friendship. My life is busy as I am always helping a family relocate to Austin or move rael and London but eventually within the city! I consider it a settled in Austin. challenge, but I really enjoy meet- I have a brother and lots of ing new people and love the new cousins still in South Africa and relationships I develop. Becoming really enjoy visiting Cape Town, friends and maintaining the rela- which is renowned for its beautiful tionship is always my goal as that beaches and mountains plus great adds meaning to what I do. food and wine! I am a member of many organi- I have lived in Austin for many zations and volunteer for Meals on years and have grown to enjoy all Wheels. the wonderful arts, entertainment Although I will always miss the and outdoor opportunities here. mountains and beaches of South My husband is a professor at the Africa, I do enjoy the outdoors University of Texas, and we have here in Austin. I get a lot of plea- six grandchildren together who we sure running around Lady Bird see as often as possible. Lake and cycling in my neighbor- I really enjoy my life in Aus- hood. tin and especially as a Realtor. I Contact Georgia Levin, Amelia have been with the same company, Bullock Realtors Inc., at 345-2100 Amelia Bullock Realtors, for more (ofﬁce) or 461-2051(cell). I really enjoy my life in Austin and especially as a Realtor. … I consider it a challenge, but I really enjoy meeting new people and love the new relationships I develop. Becoming friends and maintaining the relationship is always my goal as that adds meaning to what I do. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B31 LISA ROSE MCCREADY: LISA’S LOVING PET CARE By Lisa Rose McCready When I came home, Mischief was thrilled to see me, I had been pet sitting for friends over the last few years and loved the experience of getting to know these be- loved members of their families. In June, I decided to ﬁ- but she wasn’t needy. That’s because she had had lots of love in my absence. Thank God for Lisa !” — Susan Hawkins Sager nally do something about that which I’m truly passion- • “Lisa adores pets and is an amazing pet sitter. She ate: taking care of people’s pets on a full-time, profes- goes above and beyond in making sure that your pet is sional basis. well cared for in your absence. She is very reliable and trustworthy. I would highly recommend her pet sitting My commitment service.” ~ I will treat every pet as if it were my own. — Amy Webberman ~ I will be dependable and responsible at all times. ~ I will have an honest, trustworthy relationship with • “We can’t think of anyone we would trust more, to my customers. love and care for our pets and home. Having Lisa is like ~ I will respect and protect my client’s home and having family!” property. — Val & Joel Granoff ~ I will always keep my promises and fulﬁll my com- • “We totally trust Lisa with our dogs and our home, mitment. and know that when we go out of town (either last min- My goal is to be of service to pet owners who want ute or scheduled in advance) we can call upon Lisa to the peace of mind and assurance their beloved pets are be there for Buddy and Ginger! She is a profession- being well taken care of and nurtured when they are un- al and a full-time pet sitter ~ very enthusiastic, caring available. and compassionate. We whole-heartedly recommend These “testimonials” from satisﬁed pet owners speak her services!” loudly about my service and dedication to your pets. I — Janet & Ben Marz hope you will give Lisa’s Loving Pet Care an opportu- rubs my tummy, feeds me and even gives me kisses! • “We are so glad that we found Lisa (Loving Pet nity to care for your pets while you are away at work or “I don’t like going to doggie day care — I tried that Care)! When we ﬁrst met, she immediately put us at on vacation (ﬁrst-time customers receive a 15 percent before and did not like all the other dogs snifﬁng me. I ease as she was very attentive to our needs, questions discount on the ﬁrst booking): like being in my own home!! and concerns. When our schedule gets busy, just know- • “Lisa is a caring and compassionate individual and “I’d highly recommend Lisa’s Loving Pet Care and ing that we have such a caring and capable person ready takes excellent care of my two dogs. Great experience.” I’m sure that your pet will love her, too.” to help is such a comfort. She is easy to get in touch — Pam Frager “Love, with, and most importantly, our Henry just loves her!” • “Dear Friends, “Roxy Milman (Terry’s my mom)” — Beth & Michael Karotkin “My owners love me so much! I get lots of delicious • “Lisa’s Loving Pet Care was an absolute godsend • “Lisa shares a oneness with pets that’s a joy to ex- treats, sleep on their bed, and go to the park regularly! ! Our Mischief is an older dog and was recently diag- perience.” “Sometimes they need to go out of town. When I see the nosed with diabetes. I needed someone special to take — Neena Husid luggage come out, I’m not sad because they’re leaving. care of Mischief while I was out of town. Lisa was that Contact Lisa Rose McCready of Lisa’s Loving Pet- I’m actually happy because I know that Lisa is coming. person. She carefully monitored Mischief’s situation, care at firstname.lastname@example.org or 775-8777, or visit She takes such good care of me — takes me for walks, administered insulin shots and gave her lots of love. the Web site www.lovingpetcare.info. SUE BILICH & GRETA GUTMAN: ‘YOUR AUDIENCE IS WAITING’ W hether you are a novice or an experienced sing- er interested in honing your skills, performance classes will be offered early next year to provide perfor- The classes will focus on a musical experience that makes it fun to perform and is non-threatening (well, maybe a little). Classes will start in mid-January and Sue Bilich (left) and Greta mance opportunities in a public arena for friends, fami- will be limited in size to provide ample time for individ- Gutman ly or an audience you have yet to meet. ual attention and performance experience. Sometimes the thought of “performing solo” can be Don’t procrastinate. “Your Audience Is Waiting.” daunting. Not anymore. If you are an actor who wants Sue Bilich and Greta Gutman have formulated a se- to sing or a singer who wants to better interpret the ries of performance classes to help soothe performance people explore and reach their full potential,” she says. words or a dancer who wants to learn to talk and walk anxiety by teaching professional techniques they’ve been Sue is a longtime member of Congregation Agudas at the same time, then these classes are for you. privy to for more than 40 years. Greta has been playing Achim and the Sisterhood and sings in the choir at Tem- Even if you are none of the above but have a love of the piano for others for longer than she can remember, and ple Beth Israel for Rosh Hashanah and Yom Kippur. song and want to fulﬁll your dreams of being able to sing Sue is a singer/actor who performs in and out of Austin. Learn more about Sue at www.Suebproductions.com. in front of a live audience, then these classes are for you. Sue has studied jazz and musical theater and has tak- Greta Gutman has served as piano accompanist for “Your Audience is Waiting” is a six-week series of en intensive master classes in performance with Tovah several musical organizations in the Austin area. She was 2½-hour classes with a professional attitude. The classes Feldshuh, the Cabaret Conference at Yale University, a member of the Austin Lite Opera Ensemble for many end with a public performance during the seventh week. and Austin’s Mady Kaye, just to mention a few. In June, years, performing opera, light opera and Broadway and “We have found that there are plenty of acting and Sue performed at the famed Birdland in New York City. show tunes. She accompanies “We Are The Chorus,” a dancing classes and private singing lessons, but we She has written and produced her own successful one- choral group of people with intellectual disabilities and haven’t found adult performance classes giving ordi- woman cabaret shows and co-wrote a sketch comedy their singing buddies. The group has been adopted by the nary people an opportunity to learn how and what it for Hyde Park Theater’s “Frontera Fest.” Last year she Armstrong Music School of the Austin Lyric Opera. takes to put a show together in a nonthreatening envi- organized and produced a very successful musical show She has experience with Jewish liturgical music and ronment” (or can I really have this much fun and not be at “The J” beneﬁting the Jewish War Veterans. works frequently with individuals and small ensembles a child?).Quick! Where’s the Prozac? Sue is a native Texan, born in Galveston and raised in preparing for performances and auditions. Greta serves Some topics to be covered are: Texas City. At age 18 her mother shipped her off to Ste- on the board of the Goodwill Industries and is an ac- 1) How to choose and interpret your music. (Who phens College where she studied voice. After coming tive member of Temple Beth Israel, working with Rab- picked that song? It’s not in my key.) back to Texas she met and married her husband, Mel, bi Cookie Lea Olshein and the youth choir. She also ac- 2) How to improvise. (Help, I forgot the words … an Air Force ofﬁcer. They have four children and seven companies the Dell Tones, the senior chorus at the Dell Lighten up, it’s just a show.) grandchildren. Sue entertained during their years in the Jewish Community Campus. 3) How to use a microphone. (Is it me or the soundman?) military and managed to earn her degree in education. Greta was born in Nova Scotia, Canada. She gradu- 4) Personal critique and coaching. (Don’t get huffy. After Mel retired, they settled in Austin. Sue is also ated from Illinois Wesleyan University, where she stud- We’re the audience.) a water aerobics and Zumba instructor, a swim teach- ied piano. She and husband Gus have two daughters and 5) Collaboration with your accompanist. (Your piano er and a volunteer narrator for the Texas Talking Books a son and grandchildren. She loves Austin, and with her player has feelings, too.) (audio books for the blind). Also, she reads on the ra- children grown and away from home, is looking for- 6) The nuts and bolts (from A to Z) of how to put a dio for Austin Information Services for the blind. She ward to working with people who love to sing and want show together. (Wow! That’s a lot of work.) is also a dog handler for her Labrador retriever Dawn, a to develop their performance skills. 7) How to audition. (It’s not a horror show. Don’t let certiﬁed pet therapy dog in schools and nursing homes. For information on the class schedule, location and fees, it become one.) “I like to stay busy doing the things that I know help contact Bilich at 452-4049 or email@example.com. B32 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook KERY L. FEFERMAN, MD: ADVANCED PAIN CARE K ery L. Feferman, MD, is a native Texan from Corpus Christi. She attended Greene Fam- ence Center in San Antonio. Dr. Feferman received her Bachelor of Arts from Smith College in North- ily Camp in Bruceville, where her hampton, Mass., in 1994. Her med- mother was a nurse. When she ical degree is from the University started school, she thought about of Texas Health Science Center in focusing on psychology. After San Antonio. She joined Advanced spending some time in the psychol- Pain Care in 2009. ogy ﬁeld, she realized that many Dr. Feferman is a member of the patients had a chemical imbalance. American Society of Anesthesiolo- They needed both the medical and gists, the Texas Society of Anesthe- psychological aspects of care. siologists, the Texas Medical Asso- She decided to attend medical ciation and the Travis County Med- school to learn more about a sci- ical Association. entiﬁc treatment. However, be- She is married and has two chil- fore following her path into medi- dren. Her hobbies include travel- cine, she chose to explore a career ing and enjoying music. She is in- in music. For several months she volved locally in the Jewish com- worked in Los Angeles in the en- munity. tertainment industry. Contact Kery L. Feferman, MD, She is board certiﬁed in anesthe- of Advanced Pain Care, 2000 siology and recently completed a South Mays St., Ste 201, in Round fellowship in pain management at Rock, at 244-4APC (4272) or 244- the University of Texas Health Sci- 2895 (fax). BRENDA COHEN, DPM: PRECISION PODIATRY Brenda Cohen and her husband, Jeff, By Brenda Cohen to athletics and an active lifestyle. I also and their four daughters. I am a native Texan born in Dallas and lived there until I left for college. I went to Tulane University for undergrad- come from a large family and knew that I wanted a lot of children. Therefore, af- ter much research, I realized that the ﬁeld uate school and then on to the Califor- of podiatry would afford me the ability to nia College of Podiatric Medicine for my incorporate my interests and talents while four year medical training. I spent the ﬁnding a balance in my personal life. last year of podiatry school at the Uni- During a typical morning at work, versity of Southern California coun- I can see 10 patients with each hav- ty hospital in Los Angeles, Calif. Upon ing a different complaint. Chances are completion of podiatry school, I moved more than half will walk out feeling bet- to Miami, Fla., for a two-year surgical ter immediately. Before having chil- residency and then did a one-year diabet- dren, I worked full time and was per- ic limb salvage fellowship at the Western forming surgery. I realized six months af- Pennsylvania Hospital in Pittsburgh. The ter the birth of my second girl that I was warmer weather was calling out to me not able to see patients full time, perform thus bringing me back to Austin. surgery and be a mom and wife effective- I met my husband, Jeff, in podia- ly. I decided at that time to stop perform- try school, and we were married in June ing surgeries and start working part time. 1997. We set up our private practice It was not an easy decision to make al- in February 1999 in Round Rock and though it has provided me the balance opened our second location in Septem- necessary between work and family. I ber 2004 in Cedar Park. We have been continue to see patients twice a week and blessed with four amazing girls. Eden is oversee personnel and human resources eight years old and in third grade, and in the ofﬁce yet stay active and involved Regan is six and in ﬁrst grade, both at as a full-time mom and wife. Davis Elementary School. Haylen is ﬁve I incorporate my personal life in the way years old and Taryn is three, both in the I practice by treating patients with respect pre-kindergarten program at the Jewish and returning them to their active lives as Community Association of Austin’s Ear- soon as possible. I am a marathon runner ly Childhood Program. and enjoy cross training with weights and My most frequently asked question as yoga. I understand the need to stay active a podiatrist is, “Why feet?” Way before and healthy, which enables me to practice college, I knew that I would end up in the compassionately and with better under- in order to give genuinely to others. and at 1103 Cypress Creek, Suite 101, Ce- medical ﬁeld in some capacity due to my standing of patients’ needs to stay active Precision Podiatry, PA, is located at dar Park 78613 (336-2300 and fax, 336- interest in the sciences and the desire to as well. I have always been self-motivated 7200 Wyoming Springs, Suite 1150, Round 2301). Visit the Web site www.precision- help people. I have always been drawn and have learned that self-care is essential Rock 78681 (255-0125 and fax, 255-0153) podiatry.com for more information. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B33 KATHERINE FISHMAN: DOUBLETREE GUEST SUITES K atherine Fishman is the Doubletree Guest Suites’ newest sales manager who oversees the hotel’s following mar- Katherine states, “Working in a full-ser- vice, all-suite hotel is a great opportuni- ty to meet new people and I especially en- kets: Social, Military, Entertainment, Re- joy working with the University of Tex- ligious and the University of Texas. as and social (reunions, weddings, bar and Originally from Syosset, N.Y., she bat mitzvahs) markets. I’ve been here two claims she got to Texas as fast as she short months, but I feel right at home and could and enrolled in UT and found her enjoy my teammates and have learned niche when she joined the Jewish Sig- much about the hospitality industry and ma Delta Tau Sorority. As an active mem- look forward to working with my current ber for four years she served as social di- and new clients. My hotel is a perfect lo- rector and still to this day remains loyal to cation and facility for upscale downtown her fraternity sisters, staying in touch with services and amenities.” many of her friends who have moved on Katherine would love the opportunity and away from Austin. She also looks for- to host your next event at the Doubletree ward to joining several hospitality organi- Guest Suites Austin. Contact her at 505- zations, which will provide her great op- 4066 or Katherine.ﬁshman@hilton.com. portunities to meet new associates and Call for a site visit over lunch! “I’d love build new business relationships. to meet you and help plan your next spe- Katherine graduated with a Bachelor of cial event!” she says. Science in human development and fam- ily sciences. Upon graduation Katherine started her professional career at UT as the Dobie Center’s director of leasing and “Working in a full-service, held this position for three years. all-suite hotel is a great opportunity Katherine enjoys Austin’s parks, eclec- tic shops and music scene and resides in to meet new people the heart of downtown where she explores and I especially enjoy working what all Austin has to offer. Whether it’s with the University of Texas walking down South Congress or swim- ming at Barton Springs, Katherine spends and social (reunions, weddings, her days off taking advantage of all the bar and bat mitzvahs) amazing aspects that make Austin a spe- markets.” cial city with a small town atmosphere. By Barbara E. Davis BARBARA E. DAVIS, LCSW: THERAPIST evolved over the years. I have always en- I am a licensed clinical social worker with a master’s degree in social work and a private practice in Austin. Drawing job in Austin pointed me toward work- dealing with cancer or other serious phys- joyed helping couples improve commu- nication and deepen intimacy in their re- lationships. Bringing together the body- ing primarily with adults with more seri- ical illness, as well with those grieving on four decades of experience, I integrate ous mental health issues. It gave me the around them, became a specialty of mine. oriented perspective to make the couples a number of clinical approaches as a psy- background and skills needed to start my As the AIDS epidemic began to grow work more experiential became my par- chodynamic somatic psychotherapist. own therapy practice 11 years later. and some of my friends began to be affect- ticular specialty. With a special interest in working with I have been practicing as a psycho- ed, I found myself running several groups More recently I have been studying trauma, I am a member of a critical inci- therapist for about four decades. I love to for men and women with HIV or families “emotionally focused therapy,” a way of dent response team for disasters and cri- help people make changes they affected by the disease. Because bringing two people into deeper connec- ses in the work place. I have training in want in their lives. Working with many of my clients were lacking tion that provides some healing for ear- EMDR and somatic experiencing, and I a variety of people, getting to in care at the end of their lives, I ly attachment wounds that make intima- am on the faculty of the International So- know each person’s unique way began gathering a variety of peo- cy difﬁcult. I am putting together a group ciety for Bioenergetic Analysis. of discovering and empower- ple together and eventually start- for couples that would combine some My background includes numerous ing him or herself and develop- ing Project Transitions, the AIDS teaching, group discussion and experi- workshops, training sessions and expe- ing close relationships through Hospice here in Austin. ences that would improve connections. riential groups I have led in the United this work all remain rewarding. I Around 1979, when I was Another group I plan to start soon is one States, Canada, Brazil and New Zealand. have kept my work interesting by starting my private practice, I especially for people dealing with trau- I also have published several articles in participating in new training and learning also began an extensive training pro- ma. As a therapist with a trauma special- various professional journals and in New new ways of understanding and working gram in a body-oriented psychothera- ty, I have been trained in a number of Texas, a popular Austin magazine. with people. It is important to me to stay py called “bioenergetic analysis.” This is ways to work with trauma effectively. Af- I am president of the Austin Society of on the cutting edge of my profession. a way of looking at the body as a reﬂec- ter Sept.11, 2001, I took a special interest Bioenergetic Analysis; past president of Over time I have developed expertise in tion of what is going on psychologically in the effects on the psyche of such a disas- the Austin Group Psychotherapy Soci- several key areas: serious physical illness and using that knowledge to enhance and ter. I increased my training in this area and ety; founder and past board president for as well as issues connected with grief and deepen the client’s experience in thera- eventually was called upon to work with Project Transitions Inc., Austin’s residen- death and dying; trauma, both recent and py to bring about desired change. Often evacuees from hurricanes Katrina and Rita. tial AIDS hospice; co-founder of People’s developmental; and relationship and at- the change is greater aliveness and deep- More recently I have joined a team Community Clinic and Austin Family Me- tachment issues. My practice includes in- er meaning in life. of people who respond to what is called diation Association; and 1996 recipient of dividual, couples and group therapy. Having become certiﬁed in this meth- “critical incidents in the work place.” the alumnus of the year award for the Uni- Around the time I started my practice, od, I continued to participate and teach This could be a crisis ranging from the versity of Texas School of Social Work. a close friend, also a therapist, learned in various trainings and conferences and death of a co-worker to a robbery or lay- When I moved to Austin in 1967, she had liver cancer. We went on a learn- eventually was named to the faculty for off. Although this work is occasional, with a husband in law school, a small ing and emotional journey together while the International Institute of Bioenergetic it has brought new adventure, new con- child and a lot of naiveté, I was for- she went through a variety of treatments. Analysis, based in Switzerland. Because nections and more learning to an already tunate enough to get a job as a thera- Both of us developed our skills as thera- of this, I have had the pleasure to teach rich professional life. pist with then-new Mental Health Men- pists in working with people with cancer. over the last 15 years at training groups 8140 N. MoPac Blvd.; 345-9353; tal Retardation Center. Before the move, After her death, I was inspired to contin- in Canada, Brazil, Europe, New Zealand Web site: www.therapists.psychologyto- I had worked in Tulsa, Okla., for a year ue the work we had started together. Do- and around the United States. day.com/rms/name/Barbara_E_Davis_ with children and families. This new ing psychotherapy with people who are My work with couples has also LCSW_Austin_Texas_60651 B34 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook KATHY DUPUY: MOM’S BEST FRIEND K athy Dupuy grew up in Houston as the oldest of three children. She graduat- band Stuart attended law school, Kathy and a childhood friend started Mom’s Best Friend Nan- ing ever since. Kathy Dupuy has personal ex- perience with the eternal strug- Veritas Academy for their chil- dren’s education, which requires them to home school their old- pany over the 15 years, with an ofﬁce in Houston and San Anto- nio, and franchises in both Dal- ed from Vanderbilt University nies and Sitters in 1994. They gle of balancing work and fam- est two daughters several days las/Fort Worth and Vail, Colo. in Nashville, where she earned saw the need for an agency that ily – she is also a busy working each week. Being able to active- Mom’s Best Friend has also a degree in political science be- would place high quality, pro- mom with a husband, 4-year- ly teach her daughters and con- expanded its services. The com- fore going to work as a lobby- fessional caregivers who were old twins, an 8 year old and a 13 tribute to the enhancement of pany now places additional ist for family interest groups. fun, active and eager to serve year old. Years ago, Kathy de- their minds is very rewarding household staff, including ex- Though she loved political families. Austin families em- cided that she was not going to for Kathy. ecutive housekeepers, chefs, work, she eventually came to re- braced the model, and business let being a business owner con- Kathy has a passion for her household managers and per- alize that she had an entrepre- has been grow- sume her whole life. She has company’s mission to make sonal assistants. The compa- neurial spirit. committed to a balance between families’ lives easier. She en- ny also has launched senior care After moving to Aus- her work, her family and tak- sures that her company offers services in Dallas/Fort Worth tin while ing care of nourishing herself exceptional, premium place- and plans to launch those ser- her hus- through friendships, hobbies ment services that will meet all vices in Austin beginning in and her faith. Kathy and of her clients’ household staff- 2010. Mom’s Best Friend’s core her husband have chosen ing needs. Mom’s Best Friend business, nannies and sitters, selects the most highly qualiﬁed still remains by far the larg- candidates, with only 10 percent est after all of these years, with of potential candidates meeting over 250 sitters and 40 long- MBF’s qualiﬁcations and pass- term nannies typically waiting ing the stringent screening pro- for placement at any given time cess. The company has devel- in Austin alone. oped an intensive background Kathy, who considers herself screening process which ensures one of her best clients, always that MBF can guarantee parents tries to put the needs of the fam- the utmost level of safety for ily in mind as she runs her busi- their children, including contin- ness. She ensures that clients are uous criminal checks for the life getting excellent response time of the placement. The company from her staff and that only the also sees that these placements most qualiﬁed candidates are receive the highest level of ad- being sent to her client families. vanced nanny training and ca- Contact Kathy Dupuy, pres- reer support to ensure their con- ident of Mom’s Best Friend, at tinuing success. 346-2229 or visit the Web site Kathy has expanded the com- www.momsbestfriend.com. SHARON AND JENNIFER EASLEY: REEL POPCORN By Sharon Easley about a popcorn store in the shopping strawberry cheesecake, white chocolate M y daughter Jennifer opened Reel Popcorn in November 2008 to rave reviews. Since then she has been grow- center where she worked. When I real- ized what a booming business popcorn stores were in Dallas, I decided to put Jen pretzel, toffee almond, wasabi ranch, sun dried tomato basil, and even smores with marshmallows and graham crackers. ing a huge clientele with the wonderful to work and open one in Austin. I was at Our caramel is made from scratch with ﬂavors we have created. a deadend place in my life and needed an real creamery butter and pure vanilla. It is I came to Austin last year from Dallas, uplift, as they say. We went for our train- brought to the perfect temperature for an where I grew up. Becoming a profession- ing, and after several months found the outstanding ﬂavor and caramelizaton like al ballerina at age 16, I toured the United perfect location: Southpark Meadows. no other. And we use only the ﬁnest choc- outdoor stage and next to the children’s States. I studied under Balanchine in New It is so much fun, and I love meeting olates and nuts in our specialty popcorns. playground. York City and danced with Barishnik- and greeting new customers. We have We pop every day to ensure the freshest We have everything you need to make ov and Patrick Swayze. After returning to some loyal friends in Austin now, thanks quality to serve to our customers. So when the perfect gift, including tins ranging Dallas, I married Mike Easley 28 years to popcorn. Being community-oriented, you ship across the state or nation, or in size from one to 6.5 gallons; sports ago, and Jennifer was born in May 1982. I like to help out in any way I can, so we overseas, we guarantee the freshest prod- tins, including an abundance of Univer- In 1988 I opened my own dance stu- have donated bags and bags to various uct available. We are proud to say that our sity of Texas items; and boxes for every dio, and with 125 students, all as close as organizations in and around Austin. troops in Iraq have received our popcorn. occasion, including get well, thank you, my own, my husband and I decided one Jen and I were on one of our many Also, we deliver locally. Just call in house warming, new baby and wedding. child at home was enough. trips between Dallas to Austin when we your order and we bring it to you for an and many more. Choose an assortment Jennifer attended Bishop Lynch High came up with the name Reel Popcorn. We afternoon business meeting or a neigh- of candies and goodies to decorate your School, the University of North Texas are both movie buffs, and I always kept borhood movie night. box. Small, medium and large are avail- and Eastﬁeld Community College before her up late to watch old classics with me No matter the occasion or person able, so even if you need a small gift un- moving to Austin in 2006. She was work- when she was growing up. you’re buying for, Reel Popcorn is a der $5, Reel Popcorn is the place to go. ing at a veterinary hospital, which she I have been amazed at the difference great gift — even that person who has We also do special events, including loved. She has always loved animals and between the “big” city of Dallas and everything … well, they don’t have a tin birthday parties, corporate activities and caring for them. She already had many Austin. Here, your friends, neighbors of delicious Reel Popcorn. Our tins are sponsorships. Bar/bat mitzvah, simcha, close friends from high school living here. and co-workers really are your friends, reﬁllable at a discount rate. you name it — Reel Popcorn will be the Mike works at my parents’ company in neighbors and co-workers. Everyone Reel Popcorn is a proud sponsor of ra- hit of the party. Dallas, A1 United Transmission, where has been so helpful and caring about the dio station 102.3 The River’s Mammo- Come on down south and visit Reel I worked for 13 years before coming to business. The experience here has re- gram Mixers, a program that encourag- Popcorn today. Bring the family and en- Austin. Now we both commute back and stored my faith in humanity. es women to take part in early detection joy the playground and activities at forth, so we went from being together 24/7 At Reel Popcorn we take great pride of breast cancer. On the third Thursday Southpark Meadows. to seeing each other every two weeks. in our products. From a mere snack bag of every month participants meet at St. Hours are 10 a.m.-9 p.m. Monday-Fri- When I moved here, Jen and I decid- to a highly decorated popcorn box with a David’s Medical Center for a massage, day and 11 a.m.-7 p.m. Sunday. Call in ed we had better leave her dog, Navi, in variety of ﬂavors, Reel Popcorn always manicure and mammogram and enjoy your order to 280 REEL (7335) and we Dallas with Mike or he would be lonely. leaves the store with our personal touch. bowls of our popcorn. will have it ready when you arrive. The popcorn business came about Starting with simple recipes, we have Reel Popcorn is located in Southpark For more information, visit the Web when my best friend in Dallas told me created 47-plus unique ﬂavors, including Meadows Shopping Center, in front of the site www.reelpopcornaustin.com. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B35 By Penney Malcolm PENNEY MALCOLM: class is for couples who are engaged or newly married A s I just recently celebrated my 30th wedding anni- versary, I cannot help but reﬂect on my time in Aus- and is set up to provide some of the basics of a success- ful Christian marriage. This class is close to my heart, tin and how my life story has unfolded. I grew up in Texarkana, in far East Texas. My dad was a University of 2ND GENERATION and I am one of the primary teachers. We were hosting a Christmas party, and I bragged on what a great job Jer- Texas alumnus, both undergraduate and law school. My ry had done on the video for my parents. I played an ex- mother’s family members were all Razorbacks. This made for an interesting time during football season every year. VIDEO PRODUCTIONS cerpt. One of the couples approached us to see if Jerry would do a similar video for their wedding. I was fortunate to grow up in a warm, supportive could certainly go back to work, but that day never came Well, he did that wedding and then did another one for and loving home. I was active in my church and on my for me. I loved everything about being a wife and mother. a close friend. After that, he started getting calls from school’s debating team and in speech competitions. Our girls were four years apart and complete opposites in strangers. Jerry realized he loved doing this, but his time Communications seemed a natural ﬁt for me as a ma- every way. This made life interesting and fun for us. was valuable. So, as our business began to grow, I han- jor in college and perhaps even part of a far-off plan to Meredith, our older daughter, was a “girly” girl and dled the ofﬁce and advertising/marketing, and Jerry real- enter law school. I spent two years at Baylor Universi- loved performing in her school’s musicals and on the ized he needed a second shooter. So I volunteered. I re- ty and decided that UT had a better degree plan for me. drill team. She graduated from Hyde Park High School. ally was not technical at all, and this was a big stretch Also, my uncle was a professor at UT, and it I enjoyed substitute teaching at at the school for for me. But I found I loved the process of making an meant I would have some family in town. seven years. event beautiful and memorable for the families and cou- So, I transferred to UT as a junior. I knew no Leah, our younger daughter, was tough and ples involved. The business grew to the point that last one. This was no problem at all because I am competitive in athletics and graduated from year we were at a crossroads: Either we had to turn outgoing. I just marched into a church that had Pﬂugerville’s Connally High School, where she down business or Jerry needed to retire from IBM and been recommended to me by my friends and was active in sports. Those girls are now 22 become a full-time videographer. We decided that retire- family back home: Hyde Park Baptist Church. I and 26 years old. Leah is working for Veloci- ment was the best choice for him. We have not looked felt an instant connection and loved everything ty Credit Union as a senior teller and building a back since then. Jerry also teaches two classes on Inter- about it. I also met a very friendly young man, the classic photography business. Meredith graduated from UT-Ar- net technology at the UT McCombs School of Business. tall, dark and handsome! Did I mention he was UT grad- lington and is managing a spa in Palm Desert, Calif. We now enjoy ﬁlming weddings and special family uate with a master’s in electrical engineering and worked I really backed into the videography business with my events, such as bar/bat mitzvahs, quinceñeras, anniver- for IBM? He had just graduated and was beginning his husband, as many in our industry have done. In 2002, sary celebrations, school drama productions, and grad- career when we met. He asked me out on our ﬁrst date my parents were celebrating their 50th wedding anni- uations, as well as corporate events. We have ﬁlmed that Sunday evening. That young man became my hus- versary, and our family hosted a reception in their hon- more than 150 weddings and events since 2002. We band two years later. or. Part of the day was spent working with my young- won an international award from our industry associa- After obtaining my bachelor of science in speech er brother to put together a photo album of my parents’ tion, Wedding and Event Videographers Association, In- from UT, I decided to put a hold on any plans for fur- lives. Jerry, my husband, had just received a new video ternational, in 2007. We have been featured in Event DV ther education and instead planned a wedding. We set- camera from IBM for his 25-year anniversary gift. He magazine and are ofﬁcers in our local professional vid- tled into a home in Round Rock, and I worked for our ﬁlmed the entire celebration. Later, he got some editing eographer’s association, Greater Austin Professional pastor, Ralph Smith, as his administrative assistant until software from a friend and produced a highlights video Videographer’s Association. our ﬁrst child was born in 1983. I was fortunate enough from footage. Also, he created a photo montage of the We feel blessed to be doing something we value and to be able to stay home with our two daughters for their pictures and set it to music. It was such a big hit. My love in such a wonderfully diverse environment as Aus- entire childhood, and nothing made me happier than be- mother cried. And it was declared the best gift ever. tin affords. If you can envision it, we can produce it! ing team mom or homeroom mother. We have taught a Nearlywed/Newlywed Sunday Call 589-7372 or visit the Web site www.2gvp.com My husband always said that whenever I got bored, I school class at Hyde Park for more than 20 years. This for more information. MIRANDA DARR: WARDROBE MD S ince founding Wardrobe MD in 2000, wardrobe and fashion consultant Miranda Darr has as- numerous fashion shows and semi- nars across the nation, including several for Glamour magazine, St. sisted many busy individuals with John, Saks Fifth Avenue, Victor enhancing their personal wardrobe, Costa and others. Her audiences unique style and total image. The have included executives and pro- growth and loyalty of her clientele fessionals from various businesses base is evidence of her knowledge, such as Dell, anchor teams from talent and expertise. NBC-TV News, current and former Darr developed her professional Texas and U.S. government of- skills as a personal shopper and ﬁcials, and representatives of the wardrobe consultant with Saks Fifth Texas Realtors Association. Avenue through the exclusive Fifth Also, Darr is a master consultant Avenue Club. She was the ﬁrst Mil- with The Carlisle Collection of New lion Dollar book in the Austin store York. Four times a year, she presents and received the Chairman’s Excel- a new collection of designer sepa- lence Award. During that time, she rates by invitation only, in a gracious honed her expertise in drawing out setting, to friends and acquaintances. the best image in others. Service is highly personalized and As those who work with her come you receive a complimentary ward- to realize, much of her ability is a robe consultation. unique gift, an “eye” for the art of Visit the Web site dressing well. www.wardrobeMD.com for more Darr has conducted and produces information. “I can’t tell you how much everyone enjoyed your presentation. They are all still talking about it. Several people told me they went home and threw out half of their closet! And, of course, I had to go and get your rockin’ shoes, which I love! And our historian has put pictures of you and the girls on Facebook and everyone is commenting on it. Everyone has talked about how effective it was to do your ‘paperdoll’ show vs. models just strolling around. It really gave everyone a good sense of how pieces can work together — yet change, depending on how casual or dressy the wearer wants them to be. I think that is the best fashion ‘show’ we have ever had.” — Lucy Netherton, President, Austin Junior Women’s Club B36 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook JUDY LESTER: THE ESCAPE FINE CRAFTS AND GIFTS W hat do eye candy, great gifts, home décor and double giving have to do with each other? You get them all at The Escape Fine Crafts and Gifts tions of merchandise and sponsorships. “We try to hon- or virtually every request that comes in to help local or- ganizations and nonproﬁts,” she says. in downtown Georgetown. When owners Len and Judy Community involvement is very important. The Es- Lester opened The Escape in 1996, their vision was to cape is sponsoring a Holocaust exhibit that will be com- create a ﬁne craft gallery. Little did they know that their ing to the Georgetown Library later this year. The Es- vision would evolve into that and much more. cape will also support the Austin Junior Forum through Len Lester built participation in its Holiday at the Caswell House the majority of dis- In addition to community service and involvement, play ﬁxtures, prov- The Escape is committed to supporting artisans in the ing his woodwork- U.S. The beautiful works of glass, pottery, wood, out- ing skills and lead- door décor and wall décor come mostly from folks in ing him to the full- the United States. time development “There are few works that are designed by artists in of a new business, the U.S.A. but crafted overseas.” Judy Lester says. But designing and build- most are domestic and many are from Texas. ing clocks. One example of an overseas artist is Ayala Barr. Her Judy now runs the beautiful jewelry is crafted in Israel. Her lovely Star business with the of David necklaces are very popular. The menorahs, assistance of her helpful staff. She is concentrating on dreidels and candlesticks by Inﬁnity Metal Art in West bringing wonderful handmade works-of-art to everyday Haven, Conn., are favorites of domestic-made Judaica. living and giving, while giving back to the community The Escape strives to provide uncompromised ser- as much as possible. vice to complete each person’s experience. The gal- One way the Lesters are giving back is through a se- lery wraps, ships, provides layaway, offers merchan- ries of First Friday FUNdraisers this fall. On every ﬁrst dise to go out on approval, does special orders, and of- Friday of the month, a designated children’s charity will fers quantity discounts for corporate gifts. In addition, receive 15% of the day’s sales as a donation. Recipients you can always be assured that you won’t be stuck with are Exceptional Georgetown Alliance, Wil- something that you don’t like. liamson County Children’s Advocacy Center The generous return policy ac- Judy and Len Lester and daughters Chloe, 7, and Rachel 5. and Brown Santa. “I believe God has blessed cepts back any merchandise in us tremendously with our business, and I want original condition. The other beautiful wall art, decorative items or distinctive light- to give back to those that are the future of our cool thing is most of the jew- ing, visit The Escape in Georgetown (Web site www. community – the children,” Judy Lester says. elry crafters will make a half- shoptheescape.com). You can shop knowing you are Also,, The Escape has committed nearly 20 pair of earrings, if you lose giving twice: once to you or your gift recipient with percent of its advertising budget this year to one. your purchase and again through the active support The help nonproﬁts with fundraisers through dona- Next time you need a gift, Escape provides the community. RHONE MCCALL: BRIGHTSTAR HEALTHCARE By Rhone McCall while my grandmother had cancer. It was M y husband and I decided to open BrightStar Healthcare in Austin al- most two years ago. After living away emotionally and physically draining for everyone. Chad also has two grandmothers who from Texas for more than 10 years, we de- are in their 80s and live alone and inde- cided to “come back home.” Our previous pendently. We know how important it careers and experiences were well-suited is to them to live out their lives at home to run and manage a business together, but with safety and dignity. it was the personal aspect that truly led us Our goal is twofold, to be patient advo- to decide on a home care agency. cates and to provide compassionate, high I am a Texas native, born and raised in quality care so that families can have the Dallas area. Chad and I met in kin- peace-of-mind knowing their loved ones dergarten and lived across the street from are being cared for. We strive to help each other for two years until his fam- families ﬁnd the solution that is best for ily relocated to Ohio. He jokingly says them and educate them on services that he spent his “formative years” in Texas! may be available through Medicare and I attended Southern Methodist Universi- other government funded programs. ty and have degrees in Spanish literature Our corporate tagline is “Making More and journalism. I also hold an MBA from Possible,” which sums up our business the Georgia Institute of Technology. I philosophy. We want to make more pos- am a Certiﬁed Senior Adviser, which is a designation awarded upon completion of sible for our clients and their families. a national program focusing on the phys- We want to provide safety, independence ical, ﬁnancial and emotional changes fac- and dignity to everyone we care for. ing seniors. We offer “Guaranteed Compatibility” We have two young children, a 6-year- for all of our clients. All of our cases are old daughter and a 4-year-old son. After supervised by a registered nurse and our losing our dog of 15 years last fall, we ad- phones are answered 24/7 by a BrightStar opted ‘Mopsy,’ who greets us happily each staff member. day with lots of licking and jumping! We are very proud to serve the Austin- After seeing my own father struggle area senior community! to care for my grandmother who was ill, Visit the Web site www.brightstarcare. it became apparent that there was a need com or contact rmccall@brightstarcare. not only for care providers, but also for com for information. Contact BrightStar, education within the community. He and located at 3810 Medical Parkway, Suite my stepmother were working full time 203, at 452-9800, 452-9801(fax) or 585- and trying to care for my grandparents 7399 (cell). Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B37 NICOLE MCGARRY: WICKED CAKES, CUSTOM CAKE & CUPCAKE DESIGN I t all started with a batch of chocolate chip cookies. Nicole McGarry, owner and lead cake designer at Wicked Cakes, recalls fond next nine years. In 2005, Nicole had the opportunity to relo- cate to England and Canada for more than two memories of baking batches upon batch- years. She loved zipping around in her Mini es of chocolate chip cookies with her moth- Cooper and sampling the local fare in England er growing up in Oklahoma City. Over the and abroad in Western Europe. Her favorites years, her love for baking all things sweet were always, of course, the desserts, and to- (cookies, cakes, pies!) for family events has day she regularly incorporates European ﬂa- translated into a true dream job. vors and ingredients into her confections. At Wicked Cakes, she works Returning to Austin in 2007 with each client individually to de- “I have the to continue her career in market- sign custom, edible works of art wonderfully fun ing, Nicole began exploring the for weddings, showers, birthdays, task of creating world of cake artistry, where cakes bar and bat mitzvahs, holidays and more. She adores being a part of only taste delicious eye-catching, not eyes as well. Today, but wow the her de- her clients’ happiest occasions here delicious works signs are characterized by a stylish, in Austin. of edible art.” modern aesthetic, ranging from Although she started baking as a — Nicole McGarry sweet and simple to striking and young girl, it was many years be- over-the-top. fore she was able to launch Wicked Cakes. “In my work at Wicked Cakes, I have the She began her professional life with a degree wonderfully fun task of creating eye-catch- in computer engineering from Texas A&M ing, delicious works of edible art, and I tru- University in College Station. Seemingly a ly enjoy working with my clients to translate far cry from the artistic nature of cake design, their ideas into fabulous cakes. I’m so look- her degree reinforced her natural focus on de- ing forward to working with members of the tail, critical to both the structural and aesthet- Austin Jewish community to create delicious ic design of extraordinary cakes. Upon grad- showpieces for your most special occasions!” uation, she moved to Austin to take on a stra- she says. tegic marketing position with a global tech- Contact Nicole McGarry, owner of Wicked nology company, where she honed her eye Cakes, at firstname.lastname@example.org, or for color, perspective and design over the visit the Web site www.wickedcakesaustin.com. DIANE DUSEK: THE JEWISH OUTLOOK By Diane Dusek I realized that my ability to teach high T he year: 1992. “Would you like to help sell ads in our newspaper, The Jewish Outlook?” asked Lynn, the wife of the then- school students business subjects and my knowledge of marketing were key factors in marketing The Jewish Outlook. And my executive director at the Jewish Federation belief in our newspaper, coupled with my of Austin (now the Jewish Community As- commitment and love of my job, helped me sociation of Austin). turn it into a wonderful career. I truly enjoy At the time, I was volunteering at the my career! I have the opportunity to meet Jewish Federation once a week. I helped great people and have learned a lot about out in the front ofﬁce. My family had just their businesses. I believe that what helps moved to Austin from Houston, and I was me in growing The Jewish Outlook are the a former high school business teacher who great people around me. taught keyboarding, business law, busi- I truly believe that the newspaper creates ness management, marketing and shorthand. a sense of community. It educates and in- What did I know about selling advertising? forms, and it gives the community an op- So, I politely said, “No, I don’t think so. I portunity to see the diversity of interests really don’t know anything about selling ad- and business enterprises that our communi- vertising.” ty is involved in. It gives us an opportunity, Was there something about my personali- through advertising, to support each other. ty that struck Lynn as a sales personality? That is why I have such a strong passion for Well, it was absolutely bershert that a few my job and support for our publication. weeks later I was shopping in a store that I am married with three children (two had menorahs. When I mentioned to the children and one stepchild) and a grandba- owner that I volunteer at the Jewish Federa- by. We have two dogs and a cat. I enjoy our tion, she asked me if I knew how to market Harley (as a passenger), piano (just a begin- her Judaica items. Low and behold, I told ner) and skiing. My husband also introduced her about The Jewish Outlook. And my ca- me to scuba diving and sailing. reer as a salesperson for the newspaper be- You can reach me at 342-2550, 657-6656 gan when I sold an ad to that individual. or email@example.com for more We started out as a 12-page paper and information about advertising in The Jew- look at it now! ish Outlook. B38 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook JENNIFER MAZUELOS: IZZY AND ASH CHILDREN’S BOUTIQUE S ince starting Izzy And Ash in 2006, wife, mother and business owner Jennifer Mazuelos has created not only she combined her education with her cre- ative style and her love of shopping, and the result was one cool store. “Becoming a place to ﬁnd hip children’s clothes but an entrepreneur has pushed me in ways I also a place to inspire kids to deﬁne their never imagined and has shown me how personal best. Motivated by her own to trust my own style and creativity. Plus, children’s ﬂare for authenticity, Jenni- I have a shopping budget you would not fer decided to ditch imagine!” she says.’ her day job and start Izzy And Ash is an online children’s brimming with the boutique. She named latest trends in chil- the business Izzy dren’s clothing and And Ash after her accessories. Jenni- very cool kids, Isa- fer is especially con- bela and Ashton. scious of offering Three years later original boys’ clothes she has opened her and girls’ tween ﬂagship store locat- styles. “I am contin- ed in the heart of the uously on the look- Jennifer Mazuelos and her children, Izzy and Ash. Westlake communi- out for fashionable, ty. “There is a very fun, age-appropriate Cherise, Misha Lulu and Truluv. From Izzy And Ash has hosted children’s strong style here in clothes for both boys jeans and tees, to holiday dresses and fashion shows and school fundraisers and Austin,” Mazuelos and girls,” says Ma- jackets, to backpacks and other acces- is planning some more fantastic events in says, “very creative, zuelos. sories, the boutique is sure to have what the future including children’s art classes very individual. I’ve always loved that The boutique carries well-established you are looking for. The growth and loy- and more fundraisers and fashion shows. about Austin. My vision is to add to that designers such as Ella Moss, Flowers By alty of her clientele is evidence of her Jennifer also provides a shopper service experience by offering clothing that al- Zoe and Splendid for girls; Appaman, talent, knowledge and expertise. for moms who want personalized atten- lows kids to express their unique person- Moster Republic and Wonderboy for the Izzy And Ash is off to a great start tion ﬁnding the right clothes for their kids. ality and style.” boys; and Kissy Kissy, Bees And Drag- since opening its doors last April, includ- Izzy And Ash is located at 3663 Bee A Texas native, Jennifer was not ful- ons and Baby Nay for infants. She also ing winning City Search’s Best Austin Caves Road, Suite 2C, next to Breed & ﬁlled applying her business degree as a offers an exceptional collection of Eu- Kid’s Clothing for 2009 and being hon- Co. Hours: 10 a.m.-6 p.m. Monday-Fri- project manager in a local technology ropean labels such as IKKS, Deux par ored by Austin’s 2009 Fashion Week as day and 10 a.m.-5 p.m. Saturday. Vis- company. When she was ready to return Deux and Catimini, as well as some fan- one of the top ﬁve children’s boutiques it the Web site www.IzzyAndAsh.com or to work after the birth of her two kids, tastic up-and-coming lines including in Austin. call 306-8687 for more information. CARLA COCHRAN: COLONIAL GARDENS By Carla Cochran assisted-living administrator for sever- B orn in Midland, I grew up there and in Sweetwater. I graduated early from high school and then moved al years, my husband, my mother-in- law and I ventured into management of six assisted-living facilities that tend to to San Angelo to attend college — residents with Alzheimer’s disease and originally as an accounting major. dementia. Later, after I had married and had Today, we have two facilities each in two daughters, I had a friend who was Austin, San Antonio and Fort Worth. a nurse, which sounded interesting and These are now known as Colonial Gar- fulﬁlling, so I went back to school for dens. nursing. I started in the home health This has been the most fulﬁlling po- ﬁeld while ﬁnishing my degree and sition I have ever had. I have enjoyed worked up into an administrator posi- getting to know the residents and learn- tion. ing more each day about and ﬁnding I had another child, this time a boy. new ways to train staff so they have a I moved to Austin for a short time and better understanding of the person they helped to open a home health agency are caring for. It is gratifying to see here. But family called me back to San the difference it makes as residents re- Angelo due to sick family members, spond to people with a better knowl- and my oldest daughter started college edge of the disease and what it causes. there. I loved Austin when I lived here and In San Angelo, I started a home am thankful to get to be here again. health agency but found myself inter- Call Colonial Gardens, 3700 Adel- ested in assisted living. After being an phi Lane in Austin, at 833-0009. I have enjoyed getting to know the residents and learning more each day about and ﬁnding new ways to train staff so they have a better understanding of the person they are caring for. It is gratifying to see the difference it makes as residents respond to people with a better knowledge of the disease and what it causes. Special Advertising Supplement/The Jewish Outlook Business & Professional Women in Austin November 2009 B39 MARY MARGARET QUADLANDER: AUSTIN SCHOOL OF FASHION DESIGN By Mary Margaret Quadlander me, and I was lucky enough to see her ball, volleyball, badminton, football and I opened the Austin School of Fashion Design three years ago after a 22-year career as a designer and ﬁve years on the reach the ripe old age of 96. She taught me all about gardening and how to keep busy. Since I spent so much time with tennis — and to play them well. I am sure that there is a golf course in heaven now, and he is on it. faculty of the University of Texas and St. my grandmother, I assumed that my life I have always known that I would have Edward’s University. The Fashion Design would be like hers. a different sort of life. I never dreamed of School is located in the heart of Austin on I am the oldest of six close-knit chil- a knight on a white horse, a station wagon rapidly changing South Congress Avenue. dren, with four brothers and one sis- ﬁlled with kids and dogs, or a white pick- A native Austinite, I am a ﬁfth-generation ter. My mother is the pinnacle of moth- et fence. I instinctively knew that I would Texan, with lineage back to the ﬁrst set- erhood — a better mother doesn’t exist. have to make my own way in life, and if gance of design, the beauty of silhouette, tlers in this area, the Seiders family. She has always put her role as a mother, I were graced enough to ﬁnd a good com- the splendor of fabric draped on a mov- I come from a family of hard-working and as Catholic, above any other respon- panion along the way, it would just be ic- ing body, the perfect ﬁt of the pattern, the people who also had a vein of creativi- sibilities. But her inﬁnite intellectual ca- ing on the cake. Fortunately, I have the satisfaction of learning to create a perfect ty that pulled at their hearts. My Grandfa- pacity and curiosity about the world have best husband, a man I respect more than garment, these are the rewards of teaching ther Quadlander, on my dad’s side, played also given all of us a mother who has anyone I have ever known. I would have something new to a curious student. in the famous Kansas City Nighthawks been a wonderful role model. never dreamed a man so good. I am immensely grateful for my in- Jazz Band. He also had an invitation to My father, Ted Quadlander, passed My undergraduate degree in psycholo- structors and assistants at the school, es- play organ music at the Vatican before he away two years ago. He worked for Mer- gy from UT enabled me to understand my- pecially Ashley Rains. She believes in died, unfortunately, at a young age. rill Lynch for 53 years as a stockbroker. A self better, and if I did nothing else with the school as if it were her own. Katie My Great-Grandfather Seiders, on my fun-loving, curious man with many life- that degree, that was plenty. At age 36, Yates, Drea dePrete, Jordan Martin, Me- mother’s side, was a successful landscape long friends, my father was a force of his I threw caution to the wind and went to lissa Taylor and Julia Plume are the ad- architect, who created Landa Park in New own. His primal love affair was athletics. school to learn fashion design at the Fash- ditional instructors who have made the Braunfels and Wooldridge Park in Aus- If it involved a ball, my dad was in. ion Institute of Technology in New York. I school so unique and successful. tin. He had the contract to landscape Rice As a Little League coach, he took his fell in love with designing, New York and When Grace Jones of Salado died in University when he died of consumption, team to the ﬁnals in Williamsport, Pa., in the whole idea of design as a career. 2008, she left me all her personal pa- an illness that was prevalent in that time. 1951. Austin welcomed him and the team Current trends have never interested pers and with that her life’s story. I will Seiders Springs Park, at Shoal Creek and back home with a parade down Congress me, but silhouette, line, form and func- be graduating with a master’s degree in 38th Street, is named after him. Avenue. Like most fathers of that era tion, color and beauty — those have been liberal arts this semester, and the biogra- My mother’s father, John Lee Cuthb- who were World War II veterans, he kept the sirens that called to me. I have been phy of Grace Jones is my thesis. Hopeful- ertson, was an artist, always drawing lit- a lot of his feelings close to the chest. lucky enough to have buyers who felt the ly, before long the book will be published, tle landscape scenes. He was the ﬁrst But we all admired his strength and per- same. Neiman Marcus, Tootsies, Caché, and everyone can read about this fabu- person who opened my eyes to art. severance in life. Polio kept him from a Grace Jones of Salado, The Garden Room, lously interesting woman who, along with Both of my grandmothers were hard- life of sports that I am sure he dreamed Sakowitz of Houston, Charles Edwin have Stanley Marcus, brought fashion to Texas. working women, raising their children as for himself, but nevertheless, we all all been regular customers for whom I Contact Mary Margaret Quadlander single moms when death and life inter- reaped the harvest of his vast knowledge worked hard to give my best work. of the Austin School of Fashion Design, rupted their marriages. My Grandmoth- of every athletic game known to man. Today, teaching fashion design, I have 3216 S. Congress Ave., at 448-9636, or er Cuthbertson was a fabulous mentor to We learned to play golf, baseball, basket- come full circle. Introducing the ele- visit the Web site www.asfdesigns.com. LYNN SHANK: TEXAS ASSURANCE CARE By Lynn Shank cy in 1998 and to become a licensed agent O wning and operating a service-orient- ed business is challenging, but I love working with seniors. Unfortunately, we and obtain my certiﬁed senior adviser des- ignation in 2000. I became the public face of Texas Assurance Care and became in- are often dealing with families in situations volved with many aging groups locally as that are “crisis driven” because families well as the Medicare Partnership Train- still aren’t communicating soon enough ing Program. Ultimately, I began devel- about planning, health and other concerns. oping and conducting continuing educa- I hope my book (due out early next year), tion classes for health care professionals in “My Parents are Getting Older and I Don’t and around central Texas on various topics, Know What to Do,” will help families be- such as long-term care insurance, Medicare gin to address some of these issues sooner. and supplemental insurance, family com- At almost 60, I ﬁnd myself relating on a munication and “sandwich generation” is- daily basis to the challenges of advancing sues. In 2005 I was awarded the ﬁrst “Sa- age. My husband Harry and I (at this point) maritan Award” from the Society of Certi- ﬁnd ourselves laughing about the “snap, ﬁed Senior Advisors. crackle and pop” our creaking joints make Harry’s experience with his own par- when we get up in the morning and head ents led him into the long-term care insur- out to the coffee pot. But occasionally the ance business. Fifteen-plus years later, his reality of some of the challenges we’ve ex- talent, commitment, and proven results in perienced are sobering, and I feel a deep preserving our clients’ hard-earned sav- sense of compassion for other aging adults ings regardless of the state of the economy and their family members who are often give us a great sense of purpose. Over the doing their best to help them as they deal years we have built a reputation for provid- with health issues or ﬁnancial concerns. ing unparalleled service to our client fam- As my own mother (who has been gone ily and the community at large. We refer for almost 10 years) began to reach ad- to ourselves as “coordinating advisers” be- vanced age, the search for resources to cause of the network of other profession- help preserve her illusion of independence als involved in our “total planning” ap- and protect her physical, emotional and ﬁ- proach. These associations enable us to ad- nancial well-being from 1,500 miles away dress a much wider variety of aging chal- provided me with a wealth of hands-on ex- lenges and issues. perience that I felt I needed to share. Contact Lynn Shank of Texas Assurance My experiences with my mother and Care Inc., 4100 Duval Road, Bldg. 4, Suite that personal caregiving journey led me to 207, at firstname.lastname@example.org or 343- join my husband Harry’s insurance agen- 5400. Web site: www.txassurancecare.com. B40 14 Cheshvan-13 Kislev, 5770 Business & Professional Women in Austin Special Advertising Supplement/The Jewish Outlook Greene Family Camp faculty at ﬁrst session in 2009: American Conference of Cantors Convention this year in ACC Convention in Chicago: Cantor Lori Frank Rabbi Jordan Parr (from left) of Plano; Cantor Marie Chicago: Cantor Marie Betcher (from left) of Congregation (from left) of Temple Adat Shalom in Poway, Calif.; Betcher of Congregation Shir Ami; Teresa Parker, education Shir Ami in Cedar Park; Cantor Barbara Finn of Cantor Deborah Martin of Temple Beth El of Madison, director for Temple Beth El, San Antonio; Congregation Albert in Albuquerque, N.M.; Rabbi Danny Wis.; Cantor Linda Ecker, treasurer of ACC; Rabbi Ana Bonnheim, assistant camp director; Rabbi David Freelander, vice president of Union of Reform Judaism; Cantor Barbara Finn of Congregation Albert in Stern, senior rabbi of Temple Emanu El, Dallas; Cantor David Goldstein of North Shore Congregation in Albuquerque, N.M.; and Cantor Marie Betcher Rabbi Nancy Kasten; Rabbi Matt Michaels of Houston; Chicago; and Cantor Don Croll of Temple Shalom in Dallas. of Congregation Shir Ami in Cedar Park. and Cory Shapiro, Jewish educator in Phoenix. CANTOR MARIE BETCHER: CONGREGATION SHIR AMI C antor Marie Betcher is one of only two fe- She is a member of the Austin Jewish Clergy Associa- male invested cantors by Hebrew Union Col- tion and attends interfaith clergy meetings sponsored by lege-Jewish Institute of Religion-School of Austin Area Interreligious Ministries. She is on the board Sacred Music in New York and regular mem- of the Interfaith Arts and Music Festival (www.austinin- ber of the American Conference of Cantors in the state of terfaithfestival.org), which is now under the umbrella of Texas. HUC-JIR-SSM is the only institution that invests the Austin Care Foundation and partnering with AAIM reform cantors in the country. Cantor Berlin at Temple for the AAIM Thanksgiving service for 2010. She is on Beth El, San Antonio, is the other. Cantor Betcher is also the steering committee of the Interfaith Environmental the chair of the American Conference of Cantors Caring Network (www.interfaithenvironment.org) which will be Committee and one of the chairs of the committee for the hosted at CBI for its Kick-Off event, Nov. 5. ACC Convention next year in Memphis. Betcher led the St. Albans Episcopal Church Seder Cantor Betcher is clergy and spiritual leader for Con- this past year and will be leading Sederim for St. Albans gregation Shir Ami in Cedar Park, which serves Wil- again this coming year as well as one for Central Pres- liamson County and Northwest Austin. As clergy, she byterian downtown. Cantor Betcher has been married is also director of education for Shir Ami’s Religious for more than 30 years to Jonathan Betcher, global ac- School and teaches adult education in conjunction with counts manager for McGraw Hill Construction. SULAM, conducts the Adult Choir and Gan Yeladim For more information about Congregation Shir Ami, Choir and leads all services and holiday services, Sec- Congregation Shir Ami’s Blessing of the Animals contact Jodie Billings, Shir Ami president at jodie- ond Night Seder, Shabbat Across America and oth- with Cantor Betcher blessing Hercules. email@example.com or 626-0242; Jason Fay, vice er special services and events. She will be presenting at president, membership, at firstname.lastname@example.org; Beth Tapestry 2010. She also teaches a Trope Class for the for the beneﬁt of the Jewish War Veterans. She is on the Rogalski, vice president, Religious School, at brogals- Austin Jewish Academy. For Jewish Family Service, she Greene Family Camp ﬁrst session faculty each year. email@example.com; or Cantor Betcher at Cantoree@aus- directs the fabulous Dell Tones, which perform all over Cantor Marie Betcher works diligently reaching out tin.rr.com or 585-2895. Or call toll-free 877-715-1413 the city and will be presenting a concert in January 2010 to interfaith communities to both clergy and lay leaders. and leave a message. Web site: www.shir-ami.net. The Dell Congregation Tones, Shir Ami Prime directed Timers at the by home of Allen Cantor Kaplan (Shir Marie Ami senior vice Betcher, president) and perform Maxine Kaplan. on The Prime stage at Timers were Lakeline organized and Oaks in chaired by Jodie Cedar Billings, Shir Park. Ami president. Congregation Shir Ami Religious School’s End-of-School Party at Yael and Amir Abraham’s home. The Interfaith Environmental Network Interim Steering Committee: Rev. Lou Snead (from left); Tom Spencer, CEO, Austin Area Interreligious Ministries; Allen Cooper; Chris Searles; Wynn Stenftenagel; Kerry Stevens; Cantor Marie Shir Ami Religious School Shofar Corps on the bimah for Betcher; Rev. Bo Townsend; David Todd; Rabbi Steven Folberg. Yom Kippur Children’s Services with Cantor Betcher.