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					                                               Behind
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                                             and behind
                                            every person,
                                               a story




Business & Professional
                                             85
  Women in Austin
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                                                                                                                                             ,
 SECTION B /SPECIAL ADVERTISING SUPPLEMENT • A SERVICE OF THE JEWISH COMMUNITY ASSOCIATION OF AUSTIN • 7300 HART LANE • 14 CHESHVAN-13 KISLEV 5770/NOVEMBER 2009
B2        14 Cheshvan-13 Kislev, 5770                                           Business & Professional Women in Austin                                                 Special Advertising Supplement/The Jewish Outlook


 TABLE OF CONTENTS                                                                                                                                                      Jan Fiebig: Mad Science .................. B22

     Advertising
                                                                        Business & Professional                                                                         Personal care
                                                                                                                                                                        Heidi Fischer: Alite Hair Removal
     Diane Dusek: The Jewish Outlook ... B37                                                                                                                              & Skin Rejuvenation ...................... B29
     Arts
     Sara Burden-McClure:
                                                                          Women in Austin                                                                               Pet care
                                                                                                                                                                        Sandra Tash: The Plush Pad ............ B10
       Austin Girls’ Choir ......................... B18                                                                                                                Cammie Harper:
                                                                                     Produced by the Advertising Department                                               Cammie’s Critter Care .................. B19
     Attorneys-at-law
     Jodi Lazar: Collaborative Family Law .... B4
                                                                                                                                                                        Blair Smith & Alesha Mathews: Dirty Dog
                                                              Spicewood Country School ........... B28            Kery L. Feferman, MD:                                   Self-serve Dog Wash & Grooming .. B23
     Daryl Weinman:                                         Sue Bilich & & Greta Gutman:                             Advanced Pain Care ..................... B32
       Morehart and Weinman .................... B25
                                                                                                                                                                        Lisa Rose McCready:
                                                              “Your Audience is Waiting” ............ B31         Brenda Cohen, DPM:                                      Lisa’s Loving Pet Care .................. B31
     Bicycles                                               Mary Margaret Quadlander:                                Precision Podiatry ......................... B32
                                                              Austin School of Fashion Design .. B39              Barbara E. Davis, LCSW: Therapist .. B33              Pharmacies
     Melissa Fox: University Cyclery .......... B8
                                                                                                                                                                        Sharon Moore:
     Catering, food & restaurants                           Education supplies                                    Hotels                                                  The Medicine Shoppe ................... B24
     Sharon Watkins: Chez Zee ................. B4          Susan Savoie: Teacher Heaven ......... B6             Alison Berg:
                                                                                                                     Westin Austin at the Domain ........... B2         Photography, video & film services
     Lori Schneider: The Cupcake Bar .... B13               Fashion: clothing & consulting                                                                              Ginny Belofsky:
     Emily: Miller: Emily’s Catering .......... B14         Hillary Francis: bella~mi/bella~sorella .. B6         Mary Frances Depres: Marriott Courtyard
                                                                                                                    Downtown Convention Center ...... B26                 Ginny B Photography .................... B21
     Kellie Moore:                                          Miranda Darr: Wardrobe MD ............ B35                                                                  Roni Gendler: Photographer ............. B27
       Kellie’s Kandies & Cookies ........... B28           Jennifer Mazuelos: Izzy And Ash                       Katherine Fishman:
                                                                                                                     Doubletree Guest Suites Austin .... B33            Brenda Ladd:
     Sharon & Jennifer Easley:                                Children’s Boutique ....................... B38                                                             Brenda Ladd Photography ............ B29
      Reel Popcorn .................................. B34   Florists                                              Household staff & nannies
                                                                                                                                                                        Penney Malcolm: 2nd Generation
     Nicole McGarry: Wicked Cakes,                          LuAnn Dickson:                                        Kathy Dupuy: Mom’s Best Friend ..... B34
                                                                                                                                                                          Video Productions ......................... B35
       Custom Cake & Cupcake Design . B37                     Verbena Floral Design .................. B11        Insurance
                                                                                                                                                                        Real estate sales & auctions
     Children’s activities & services                       Funeral homes                                         Nancy Jo Callahan:
                                                                                                                                                                        Carol Dochen:
     Matilda O’Connor: Bits, Bytes & Bots                   Jessica L. Bishop:                                       Agent, State Farm Insurance ........ B15
                                                                                                                                                                          Carol Dochen Realtors .................... B3
       Computer Adventures ................... B17            Cook-Walden Funeral Home .......... B5              Judaica & gifts                                       Joanne M. Senyk:
     Cami Dato: Chaparral Ice ................. B25         Mitzi Byron Chafetz:                                  Kathy Buck: The Monogram Lady .... B12                  Avenue One Properties ................... B8
     Dalia Alford: Pigtails & Crewcuts ...... B27             Weed-Corley-Fish Funeral Home .. B11                Karen Gault:                                          Linda Biderman:
     Congregations                                          Furniture                                                Doorposts Judaica & Gifts ............ B22           Wilson & Goldrick Realtors ........... B15
     Cantor Marie Betcher:                                  Karen Salem:                                          Judy Lester: The Escape .................. B36        Georgia Levin:
       Congregation Shir Ami .................. B40           Town & Country Leather ............... B21          Organizing your space                                   Amelia Bullock Realtors ................ B30
     Education: schools, classes & services                 Health services                                       Michelle Kelley: Nice and Neat                        Senior services
     Paula Baldwin and Renee Lafair:                        Rose Schneir, MD, FAAP, FACE:                            Professinal Organizing .................. B10      Maureen Petersen:
       Austin Jewish Academy ................ B14             Austin Thyroid & Endocrinology ...... B9            Party planning, services & more                         Professional Caretakers .................. B7
     Lisa Schmitt:                                          Mara Karpel, Ph.D.: Licensed Psychologist             Keri Wootton:                                         Denise Geraci: Health Sense ........... B13
       The Girls School of Austin ............. B17           & Geriatric Specialist ....................... B9      Leave the Details to Me ................ B12       Tonya Maldonado & Sherion Shroeder:
     Donna Balser:                                          Debra Patt, MD: Texas Oncology: .... B19              Michelle Schwartz: ALCEP ............... B16            Gracy Woods Campus of Care ..... B30
       College Nannies & Tutors ............. B18           Patricia Rosen, MD:                                   Fai Lee Steinberg:                                    Rhone McCall: BrightStar Healthcare ......
     Christy Cartright Shindell:                              Wellness for Workers .................... B23          Calligraphy by Fai Lee .................. B16         ....................................................... B36
       RCS Enrollment Consulting .......... B26             Rosa N. Schnyer, DAOM, L.A.c:                         Deborah Wilder: Casino Knights ...... B20             Carla Cochran: Colonial Gardens ..... B38
     Mary Beth Bird:                                          Seeds of Wellness ........................ B24      Cindy Derrick: Brite Ideas ................. B20      Lynn Shank: Texas Assurance Care .. B39




                      ALISON BERG:                                                                                                                                         Alison Berg leads the sales force
                                                                                                                                                                   for the 340-room Westin Austin at the Domain,
                                                                                                                                                                          which will be unveiled March 11.

               WESTIN AUSTIN AT THE DOMAIN
 I      t’s been a fabulous journey for Alison
        Berg, from Wilkes-Barre, Pa., to Aus-
     tin, Texas. Alison was raised in a Conser-
                                                            wildfire. She progressed through many
                                                            positions, eventually leading to region-
                                                            al director of sales and marketing. In ear-
     vative Jewish home, and has many happy                 ly 2006 she was approached by her man-
     memories of being involved in the Jew-                 agement team and offered a director of
     ish community. From fun summers at the                 sales and marketing position in a new
     local JCC camp to volunteering within                  hotel concept Marriott was developing.
     the community, Alison developed many                   This concept was the dual brand “Court-
     wonderful, long-term friendships that she              yard and Residence Inn by Marriott” to                wouldn’t want to be part of the excite-               welcoming, yet never overwhelming.
     cherishes to this day.                                 be opened in downtown Austin. The in-                 ment of the very first Westin in Aus-                     With the destination and Westin brand
        Alison graduated from Pennsylvania                  credible opportunity of opening a first-               tin, especially one located in the heart of           being only the beginning, Alison and her
     State University with a bachelor of sci-               of-its-kind hotel, coupled with the fabu-             Austin’s “new downtown,” the Domain?                  team embrace the community and look
     ence in hotel, restaurant and institutional            lous Austin location, sealed the deal. Al-               Alison stepped into her new role as                forward to hosting memorable and ex-
     management. She was destined to be in                  ison and her family packed up and head-               director of sales and marketing for the               citing events your guests will be talking
     the hospitality industry, always enjoying              ed south! Both Alison and Michael felt                Westin Austin at the Domain, in June                  about for years to come. With more than
     serving others. Alison also loved to trav-             Austin offered a great place to raise their           2009. When asked about her decision,                  17,000 square feet of special event space,
     el, making the hotel industry the ideal ca-            family within a strong Jewish commu-                  Alison responded, “How much better                    whether it’s kosher catering for your
     reer path.                                             nity while allowing for a wonderful bal-              does it get, a Westin in the heart of the             simcha or guest rooms for your out-of-
        After graduating from Penn State, Al-               ance between family life and career.                  Domain?”                                              town friends and family, the Westin Aus-
     ison jumped right into the industry when                  Alison arrived in Austin in March                     Alison is excited to represent and lead            tin at the Domain is your answer.
     she accepted her first of many positions                2006, when she joined the pre-open-                   the sales force for the brand new Wes-                   After her cross-country journey and
     with Marriott Hotels International. It                 ing team for the downtown Marriott full               tin Austin at the Domain. To be unveiled              multiproperty positions, Alison has set-
     was while working for Marriott that Al-                force and became fully immersed in both               on March 11, 2010, the 340-room Wes-                  tled into both Austin and the Jewish
     ison met her husband of 13 years, Mi-                  the Jewish community and the Austin                   tin will redefine efficient service with an             community. These along with the new
     chael Berg.                                            hospitality market. Not long after open-              effortless style and gracious attitude, en-           Westin Hotel offer Alison the ability to
        Alison and Michael have three beauti-               ing the downtown property, building a                 suring a truly unforgettable experience.              enjoy her true passions: family, faith and
     ful children, ages 11, 9 and 4. The Berg               strong team and enjoying the success of               Located within one of Austin’s premier                serving others.
     family is active in Temple Beth Shalom,                all her hard work, Alison was once again              destinations, the Domain offers world-                 Alison J Berg is director of sales and
     where the children attend Hebrew and re-               approached and offered her next chal-                 class shopping and dining in a neighbor-              marketing for Westin Austin at the Do-
     ligious school. The Bergs are planning                 lenge: to open Austin’s first Westin Ho-               hood, park-like setting. The Westin Aus-              main, 11301 Domain Drive (opening in
     their daughter’s bat mitzvah!                          tel. Once she heard all the details of the            tin at the Domain will be a haven of se-              March). For more information. contact
        Like her passion for the industry, Al-              new hotel project and its location, the de-           renity and a distinctive alternative for              944-0364 or Alison.berg@westinausti-
     ison’s career with Marriott grew like                  cision was an easy one. After all, who                those who appreciate a higher standard –              natthedomain.com.
Special Advertising Supplement/The Jewish Outlook                Business & Professional Women in Austin                                           November 2009   B3




                                             CAROL DOCHEN:
                                          CAROL DOCHEN REALTORS




                                           T
                                                          By Carol Dochen                      “stage” their homes to maximize value and
                                                       he greatest pleasure of my work is      appearance.
                                                       helping my home-buying clients put        As business increased over the years, other
                                                       the puzzle pieces together to find the   Realtors joined me working from my house.
                                                       very best home for them. Each day       We have now enjoyed two years in our office
                                            presents a new opportunity to help someone.        on Spicewood Springs Road.
                                            That’s why I went into this demanding and            Please visit our Web site www.
                                            rewarding business in 1981.                        CarolDochenRealtors.com. I wrote every
                                               My husband, Sandy, and I have raised our        word on the site, which was designed to help
                                            two children during my real estate career          folks get an idea of what the home-buying/
                                            and watched them grow and mature and               selling process in Austin is all about. The
                                            create exciting lives. Katie is attending the      Web site has much information about Austin,
                                            University of Texas in Austin, and Andrew is       including educational opportunities, real
                                            in New York City.                                  estate help, a direct link to the active listings
                                               I have been blessed over my 28 years in         in the Austin Multiple Listing Service, and
                                            real estate with wonderful and supportive          more. We blog often, keeping our clients up-
                                            clients – young people just starting out,          to-date on real estate news and information.
                                            couples and partners, families and the parents       The wonderful Realtors and staff who work
                                            of families who move here to be closer to          so well together include Nancy Taute, Arlene
                                            children. My clients become family and             Maze, Laurie McGary, Josh Bushner, Simone
                                            friends to me and my family, because in            Govind, Jean Olson and Kim Wallace.
                                            working together, we become close.                 Deborah May Bullock has just joined our
                                               Relocation is a huge part of the business,      office and is not in the group shot yet. The
                                            so we help people discover Austin, find the         Austin Business Journal recognized us as one
                                            perfect spot to settle in, and get connected       of the Top 25 Realtor Teams in the Austin real
                                            with everything from schools to doctors to         estate market in 2004, 2005, 2006, 2007 and
                                            museums and other resources. It is fun to see      2008! We look forward to serving you soon.
                                            Austin from a fresh perspective when we             Call 345-2227 or visit the Web site
                                            are working with people just moving here.          Info@CarolDochenRealtors.com for more
                                            And it is a delight to help my selling clients     information.
B4   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                   Special Advertising Supplement/The Jewish Outlook



                                            SHARON WATKINS: CHEZ ZEE AMERICAN BISTRO
                                                                                             By Sharon Watkins                      standard in the neighborhood and city as a whole.

                                                                               A      s the mascot of the Pflugerville Panthers it
                                                                                      never crossed my mind that I would spend
                                                                               my life in Austin. Even further from my imag-
                                                                                                                                       Twenty-one years later, we have an art gallery
                                                                                                                                    and private party/banquet room, The Gallery at
                                                                                                                                    Chez Zee, separated from the main restaurant
                                                                               ination was running a restaurant. I had stars in     by a covered courtyard. This lovely space is be-
                                                                               my eyes and wanted to have a life in the theater.    ing used for gatherings of 40-100 guests, host-
                                                                                  When my family moved to Houston in the late       ing corporate meetings, book signings, cultural
                                                                               1950s, I went to the fabled Lamar High School        events, and private parties of all kinds; rehears-
                                                                               and got to work with Ruth Denney and many of         al dinners, birthdays, anniversaries, bridal and
                                                                               the students who went on to work in theater and      baby showers, and funeral receptions.
                                                                               television. Jacquelyn Smith, Candy Tovar, Bob           The flying/floating chairs beckon you from
                                                                               Foxworth, Tommy Tune and Margo Sappington            Balcones Drive up the stairs past the beautiful
                                                                               were all in the arena in which we worked.            fountain surrounded by the papyrus plants to the
                                                                                  I always gravitated to directing, even in high    flickering fireplace right by the door to the res-
                                                                               school, and before I graduated from college I        taurant. The restaurant twinkles with the Chez
                                                                               landed in Princeton, N.J., as the founding direc-    Zee lights and “We’re Saving a Chair For You”
                                                                               tor of Creative Theatre Unlimited, a theater pro-    seven days a week. We are kept busy serving
                                                                               gram for children and adults. Five years and two     lunch, brunch on both Saturday and Sunday, and
                                                                               children later, I moved back to Austin to finish      dinner seven nights a week, cooking our full
                                                                               my degree and decide what to do next.                menu until midnight Friday and Saturday.
                                                                                  A burgeoning career in food and beverage and         We also have happy hour Monday-Friday,
                                                                               hospitality advertising led me to the intersection   with half-price appetizers and drink specials.
                                                                               of the restaurant business and advertising. On          Customers are sometimes surprised to learn
                                                                               that playing field, I got punted into the “real and   of our in-house, from-scratch bakery. You can
                                                                               total” business of running a restaurant.             order whole cakes “to go” to your celebration
                                                                                  In 1989, I created Zenith Café Corp. to buy       outside the restaurant. Our bakers have devel-
                                                                               the assets of Chez Fred, which was in bankrupt-      oped such signature items as Lemon Rosemary
                                                                               cy. I named the company after the town of Ze-        Cake and Crème Brulee French Toast in a loaf
                                                                               nith in Sinclair Lewis’ novel “Babbitt,” which       you can take home and reheat. During the holi-
                                                                               was being read on KUT radio at the time, nev-        days, we offer “Pies and Sides” to go with your
                                                                               er thinking I would need a new name for the de-      celebrations. We make it easy for you!
                                                                               funct Chez Fred. But when a deal to buy the             Chez Zee American Bistro is proud to be
                                                                               name failed, I lacked enough money to buy            “keeping Austin original” for the past 21 years.
                                                                               all new sign letters, so I kept the “Chez” and        Chez Zee is located at 5406 Balcones Drive
                                                                               bought the “Zee.”                                    (telephone: 454-2666). Visit the Web site
                                                                                  That what was the beginning of what is now a      www.chezzee.com.



                        JODI R. LAZAR:
                   COLLABORATIVE FAMILY LAW
 A     ustin divorce lawyer Jodi R. Lazar be-
       lieves Collaborative Family Law offers
 a better option for many couples who have
                                                    is freely exchanged in Collaborative Family
                                                    Law. The parties agree to hire the services of
                                                    neutral professional experts. There is no for-
 decided to divorce. Collaborative Family Law       mal discovery and no depositions are taken.
 is an alternative to traditional divorce litiga-      • Interest-based negotiation. The interests
 tion that enables the couple to resolve their      of the husband, wife and their children drive
 divorce privately and without court interven-      the settlement talks. A collaborative team as-
 tion.                                              sists the parties in identifying their interests
    Divorces create difficult circumstances for      and looks for creative ways for those interests
 families. Emotions run high, clients fear the      to be satisfied as opposed to engaging in tradi-
 worst about their financial futures, and chil-      tional positional bargaining.
 dren sometimes bear the brunt of their par-           Collaborative Family Law is not just for
 ents’ anger and frustration. Litigation can        people who get along and agree to the terms
 make matters worse. Using the Collaborative        of their divorce from the outset. The collabor-
 Family Law process, an agreement can be            ative process provides the parties with an op-
 reached with the parties’ interests and the in-    portunity and the resources to reach an agree-
 terests of their children being promoted, rath-    ment that will protect their children and meet
 er than forsaken, in order to avoid a litigious    their interests, without destroying their rela-
 battle.                                            tionship to the point where they cannot co-
                                                    parent their children. A good working rela-
                  Principles                        tionship between ex-spouses may be the most
   Collaborative Family Law is built around         important gift parents can give their children
 three principles:                                  when divorce becomes inevitable.
   • No court. Clients and their lawyers agree         Jodi Lazar is a member the Internation-
 in advance that no one will take any contest-      al Association of Collaborative Professionals,
 ed issue to court. This allows the couple and      Collaborative Law Institute of Texas, and the
 their advisors to focus all their attention on     Austin-based Professionals for Collaborative
 settling their divorce and to feel free to ex-     Family Law.
 press their feelings, explore creative options      Lazar Law, Jodi R.. Lazar, The Enclave,
 and discover solutions that work for their         301 Camp Craft Road, Suite 200, Austin
 unique situation.                                  78746. Telephone: 477-1600. Web site: www.
   • Transparent process. All information           LazarLaw.com.
Special Advertising Supplement/The Jewish Outlook                Business & Professional Women in Austin                                                         November 2009              B5



                            JESSICA L. BISHOP: COOK-WALDEN FUNERAL HOME

D
      By Jessica L. Bishop             til I arrived to have her snack. I                                                                              las. In 2005, however, an open-
             o you ever won-           am sure you can guess the out-                                                                                  ing became available at Cook-
             der how you got           come. I spent two years volun-                                                                                  Walden Funeral Home in Aus-
             to where you are?         teering and now my friend was                                                                                   tin. Having grown up in Austin,
             The paths laid be-        just … gone. Residents passed                                                                                   of course, Cook-Walden was a
fore us somehow seem to lead           away over the years but I didn’t                                                                                familiar place. I jumped at the
right where they need to be. Our       realize that death was imminent.                                                                                chance to return home and serve
lives are but a journey, made          After all, I was giving back,                                                                                   my community.
up of numerous forks in the            making a difference. I vowed I                                                                                     As a woman and a funeral di-
road, bumps and diversions, but        would never go back.                                                                                            rector, I am blessed to call Cook-
somewhere along the way the               I went on to high school, in-                                                                                Walden my home. We are family.
roads are refinished. If you look       volved in my teen-age world,                                                                                       In what was once a male-
close enough, you will catch a         but times were a’ changing. I                                                                                   dominated profession, wom-
glimpse of the horizon and see         started driving, and it was time                                                                                en now make up about half the
the beauty that is there what          to start preparing for the fu-                                                                                  staff of our funeral homes local-
may lie in store.                      ture. Things like dances and                                                                                    ly. Statistically, more than half
   My journey to today began           boyfriends, football games and                                                                                  the students enrolling in mortu-
as a young child. At age 5, my         clothes became priority. There                                                                                  ary schools today are women.
family moved to Austin. Shortly        was plenty of time later, much                                                                                  What an achievement!
after, my family received word         later, for SATs, college prep                                                                                      Mr. Walden has built the very
that my aunt and uncle had             courses, colleges and, most of                                                                                  foundation that we stand on to-
passed away in a horrendous            all, a career. I was a teen-ager                                                                                day, and I am proud to be a part
turn of events. I remember the         ready to conquer the world.                                                                                     of the legacy that he created.
grief we felt, but mostly how             During my junior and se-                                                                                     My tenure at Cook-Walden has
lost everyone was. Because of          nior years, I was lucky enough                                                                                  been one of reward and journey.
the events, and my age, my little      to participate in a pilot pro-                                                                                  I have grown as a funeral direc-
brother and I went to stay with        gram at Crockett High School                                                                                    tor and as a person. I am so very
relatives. I recall understanding      that afforded me the opportu-                                                                                   thankful and honored for all the
and being fully aware of what          nity for more specialized class-                                                                                opportunities I have been a part
was happening, and I wanted            es. We shadowed at local hos-                                                                                   of and shared.
to be with my family; I needed         pitals, doctor’s offices and nu-                                                                                    My role in the Jewish Commu-
to say goodbye. I had to make          merous medical facilities in the                                                                                nity changes everyday, and it has
sense of what happened, even at        area. I saw so many interesting                                                                                 been my highest honor and val-
such a young age. These events         things — surgeries, procedures                                                                                  ued accomplishment to be a part
tore my family apart, and we,          — and met some of the most                                                                                      of and accepted by the communi-
of course, were never the same.        influential people. I heard the                                                                                  ty, my colleagues and my friends.
Still to this day, we carry the ex-    most amazing stories from ev-        nerals became an open topic of       in a dreadful car accident. My        My service to the Jewish Com-
perience together.                     eryone I encountered. I wanted       conversation. Around this time,      aunt was taken off life support       munity goes beyond just a “fu-
   Growing up, as a family, we         to do it all. I had found my path.   my high school class lost a good     and her services were held later      neral service”; it is my own Mat-
moved on forward, always re-           I think I changed my mind dai-       friend in a tragic car accident.     that week. It was all too much.       nat HaTzedakah. My heart and
membering the special memo-            ly, depending on what I learned      A few kids in our circle also        Everything was already so unre-       my hand are always available.
ries. Throughout the years we          in class, read in a book or saw      passed away. It was then, during     al, and then this.                       More than a year ago, Hazzan
experienced the loss of distant        in the “field.”                       my last years of high school, I         I remember walking into the        (now Rabbi) Neil Blumofe cele-
loved ones, which always made             I was interested in forensics     began attending funerals.            funeral home to make the ar-          brated 10 years with Congrega-
you stop and think. But noth-          and was lined up with the Trav-         Upon graduation, I knew           rangements; it was a beautiful        tion Agudas Achim. That night,
ing to the extent of the events        is County Medical Examiner’s         mortuary school was for me,          Sunday afternoon, four o’clock,       the Cook-Walden staff attended
that took place before. We never       Office. Spending a few hours in-      but I also wanted to go to nurs-     on Aug. 11. I was about to do         the event. As we sat in our seats,
went to funerals, only perhaps         terviewing one of the doctors, I     ing school. I could not decide,      this for a living. How could I do     the sun setting, I looked over
sending cards or condolences.          was mesmerized by the thought        and it was eating me alive. So, I    this? How was this even hap-          at Mr. Walden and at my work
   As I grew to a young adult, I       of what was happening some-          hung around a while. I worked,       pening? Of course, having been        family. Cantor was singing the
loved all the things most girls        where in that building. Dur-         took some classes, spent a year      around the funeral home, natural-     most beautiful song, and I real-
do: my friends, school activi-         ing our conference, we spoke of      and a half at a funeral home in      ly everyone was looking to me to      ized I had made it. I was right
ties, boys, clothes — the usual.       the hours, the magnitude of her      Houston, moving there to attend      know what to do, and I couldn’t       where I should be. I had made a
At age 12, I was assigned com-         job and her role as a woman in       school — all the while, my path      even see, was blind to the world.     difference. I was — and am —
munity service hours for an ac-        this line of medicine. She asked     being paved.                         Time had stopped; everything          grateful for my path.
ademic project. I was given a          if I wanted a family some-              In my early 20s, I met a spe-     was happening in a tunnel. Peo-          My job is more about the
list of activities in which I could    day? As I answered with a con-       cial young man that changed          ple kept talking, but you couldn’t    family we are serving than most
participate and chose to volun-        fused “maybe,” she asked if I        my life. We would move on to         understand a word being said.         realize, down to the most intri-
teer at an area nursing home.          had looked into funeral science.     weather the bends of the path.       Life as I knew it was over.           cate of details. You never know
It was then that I discovered          I remember leaving the inter-        At the time I was working at            Somehow, we made it through        what you are walking into or
that I had a special yearning for      view perplexed: Kids, husbands,      Seton Medical Center and was         those days, and school was start-     what might happen, but you al-
our fellow man. I felt so sor-         death and now funerals …             interested in taking a new posi-     ing. I decided I was moving back      ways know what to do. Some
ry for the people I met. I would       where had this gone so wrong?        tion that required more school-      home to Austin. My mother held        days are harder than others;
cry because they were old and          At this point in my life, I had      ing. It was now or never, heads      me in her arms and said, “You         some can be unbearable. Know-
alone, but as I got to know            never been to a funeral and only     or tales. I was still torn about     are stronger than you know, and       ing I am needed, that I serve a
them, I felt better. I felt like I     had memories of before.              where my path was leading. My        I love you. You will take this ex-    purpose, is by far the greatest
was making a difference.                  I started some research.          family and friends were behind       perience and you will help some-      reward one can receive. When
   I would spend time with             Low and behold, funeral sci-         me all the way. A wise friend        one else, you will make a differ-     a family hugs your neck and
them doing any activities and          ence was pretty interesting. Ev-     said, “Follow your heart, follow     ence, and you will know what          tells you thank you for all you
it got easier and easier — un-         eryone thought I had lost my         what feels right; you have your      it’s like to be on the other side.”   have done, you know the path
til one day … one of my favor-         mind. A family member asked          whole life ahead of you. Go! So         I have since learned that I        is straight. As my path changes,
ite little ladies wasn’t there. Her    about college plans, and I re-       I enrolled in school, moved to       can relate to families but nev-       plans of my wedding advance,
room was empty, every trace            plied that I was considering         Dallas and starting working at       er will know what it is like to       the road seems clear. It may get
of her gone, as if she had nev-        mortuary school. They looked         a funeral home. Two weeks be-        walk a mile in their shoes. I         hazy, but if I look close enough,
er existed. She loved eating sar-      at my mother and said, “What         fore school was to start, the path   made it through and graduat-          the horizon is always there.
dines on crackers with mustard         is wrong with her?” My family        was destroyed. The man I loved       ed from Dallas Institute of Fu-        Contact Jessica L. Bishop, fu-
and red onions. If she knew I          and I toured the mortuary school     was dead. During this same           neral Science. I decided to stay      neral director of Cook-Walden
was coming, she would wait un-         in Houston and, gradually, fu-       time, my aunt and cousin were        and continue working in Dal-          Funeral Home, at 454-5611.
B6       14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                      Special Advertising Supplement/The Jewish Outlook



                                       SUSAN SAVOIE: TEACHER HEAVEN
 R         emember Sally Jessy Raphael? Her
           success as a daytime television talk-
     show host didn’t come quickly or easily.
                                                    lege Station and took a job at a local gro-
                                                    cery store as a cashier. She was soon no-
                                                    ticed by an alert customer who was evi-
                                                                                                  Luckily, I thought to collect catalogs and
                                                                                                  names of people I had met in the school
                                                                                                  supply industry and, well, got fired.”
     Raphael was fired by station after station      dently impressed with her customer ser-          After a short time managing elsewhere
     throughout the country as she tried to get     vice. The gentleman was wearing a but-        she began to think about opening her
     a foothold as a disc jockey or news an-        ton that read “Business is Good.”             own teachers’ store. She contacted some
     chor on radio and/or TV. But she perse-           “Where is business good?” she asked,       of the people she had met while manag-
     vered and finally hit the big time in 1983.     and he replied, “At KG Men’s Store”           ing the other teacher store, and they were
        Susan Savoie, owner of six Teacher          (not the same company as the K&G              very supportive. The process began in
     Heaven stores in Texas, has a similar back-    Men’s stores you see these days). He in-      January of 1996.
     ground, in a different industry. She calls     formed her that they were looking for            After trying several banks to acquire
     herself “the Sally Jessy Raphael of retail.”   a full-time cashier and asked her if she      financing, Susan finally met a banker
        “I have done nothing but manage re-         would like to apply. She did and a “Mall      who had a soft spot for her (not to men-
     tail stores since I was 16, and that’s all     Rat” retail career was born.                  tion the same birth date). Susan was then
     I know how to do,” Savoie said. “But              During her eight year career with KG,      able to open the first Teacher Heaven in
     during the course of my career, I was          she would meet and marry her husband          June of 1996. Over the next nine years,
     fired many times, often being told I was        Randy. Eventually, the couple returned to     the company has continued to expand;
     too aggressive and ambitious and that          the Austin area.                              stores were opened in South Austin, Lub-
     I should really own my own business.              As time went on she found herself          bock and Houston.                              too much from life but certainly striving
     Looking back now, everything happens           needing to look for a job again. She             When asked why the stores have been         for everything life has to offer.
     for a reason.”                                 would spend a short time as a store man-      so successful, she replied, “Being in-            Teacher Heaven has two locations:
        Her retail career started on the day she    ager for a women’s dress shop and, as a       volved in the community is essential, I           • South Austin — 4211 S. Lamar
     turned 16 in Midland, Texas, at a local        result of differences in management style,    strongly feel that we are in business not      Blvd., Suite B-2, at Ben White Boule-
     fast food spot and continued throughout        this job too resulted in a termination.       only to make a dollar, but we sincerely        vard (Texas 71), in Lakehills Plaza Shop-
     her college years. After graduating from          During that short stint as an unem-        want to make a difference.”                    ping Center, behind Strait Music Co.
     Texas A&M University in 1985, she was          ployed retailer, Susan came across a             On a more personal note Susan has           Telephone: 693-0668. Fax: 693-0465.
     hired at a long distance telephone com-        newspaper ad for manager of a teacher         been married to Randy since May 1992.             • North Austin — 8868 Research
     pany in Austin. She stated, “I just didn’t     supply store in Austin. She applied, got      Randy is, by trade, an expert in the con-      Blvd., Suite 701, along southbound ac-
     have it in me to be a ‘hard sell’ salesman     the job and opened that company’s new         struction and maintenance of large cool-       cess road of U.S. 183 between MoPac
     with the mentality that if you lose one        store location in Austin in 1994.             ing towers that keep all of our air con-       Boulevard and Interstate 35, a half mile
     customer there will always be more to             “I managed it for about nine months,       ditioners running. In addition, he part-       on the right, between Burnet and Ohlen
     take its place. I prefer to take care of my    and I absolutely fell in love with the in-    ners with Susan to do whatever needs to        roads (take Burnet Road exit and stay on
     customers, keep them for life and then go      dustry. As time went on, however, I dis-      be done in the stores on a regular basis.      access road). Telephone: 323-5288. Fax:
     about acquiring new clients.” She ended        covered that the head of the compa-           They have no children but do have three        323-5228.
     up being let go from that job.                 ny and I didn’t exactly see eye-to-eye.       dogs. Their long term goals are simply to       For more information, visit the Web
        At that point she moved back to Col-        Again I felt I would soon be let go.          be happy from day to day, not expecting        site www.teacherheaven.com.



                                                                                          HILLARY FRANCIS: BELLA~MI/BELLA~SORELLA
                                                                                                  By Hillary Francis                      make, knowing it will be appropriate for them

                                                                                 I   opened the doors to a unique children’s bou-
                                                                                     tique, bella~mi, in August 2008. The boutique
                                                                                  is located in Jefferson Square, nestled among
                                                                                                                                          and of good quality.
                                                                                                                                             I received my formal education in health care
                                                                                                                                          administration but have always had that entre-
                                                                                  Austin legends The Garden Room, Anderson’s              preneurial spirit. I think it comes from all the
                                                                                  Coffee and Russell’s Bistro.                            time spent with my grandfather, a self-made suc-
                                                                                     Our storefront faces Kerbey Lane. This square        cessful businessman. He began his extensive ca-
                                                                                  is wonderful. It reminds me of the experiences          reer by first owning a small town grocery store
                                                                                  of shopping in the small towns where I grew up          in 1942. He knew all of his customers by name
                                                                                  in New Mexico. People who work and shop here            and “what their mamas and papas did too.” He
                                                                                  are friendly and honestly interested in what kind       taught me the value of customer service, all the
                                                                                  of day you are having. It is such a nice break          little kind things we each want when we walk
                                                                                  from the mall mentality and computer shopping           into a shop, and the importance of giving back to
                                                                                  of today. It only takes a stroll around our airy,       my community, something we at bella~mi have
                                                                                  whimsical shop to see the writing on the walls          done extensively this last year. These are all
                                                                                  emphasizing “Pretty Is as Pretty Does,” a favor-        valuable lessons I carry with me.
                                                                                  ite saying from my mother and grandmother.                 I love going to market with my mother, Lee
                                                                                     The translated meaning of “bella-mi” is “beau-       Ann, and working in the boutique with her and
                                                                                  tiful me,” a name I selected from the desire for        my sister Michelle. I love the fact that we work
                                                                                  each of my little customers to know that his or         together and that our children have this experi-
                                                                                  her inner beauty is what transforms a simple            ence of a family business. Our great employees,
                                                                                  piece of apparel into a “sparkling one.” You may        Marilyn, Robin and Celeste, share our love of
                                                                                  be surprised to know that we carry clothing for         connecting with the customer. We all want bel-
                                                                                  boys to size 6 as well as girls’ clothing and offer     la to be a magical place for children, and we are
                                                                                  tuxedos and suits for infants to size 14.               thrilled it has turned out to be such a happy place
                                                                                     New this year: On our upper level and with           for all of us. Every day is a learning experience,
                                                                                  a separate entrance, meet bella~sorella, mean-          and we do it with humor!
                                                                                  ing “beautiful sister.” It is a “big” sister boutique      Wrapping and shipping your treasures is our
                                                                                  for older girls and includes gifts for all ages. I      pleasure. We will go that extra mile to help you
                                                                                  learned of the need this past year of clothing for      find just what you need for those special ones in
                                                                                  the “tween” girls, who fall between little girl         your life. Come wish bella~mi happy birthday
                                                                                  dresses and the junior sizes. This area is fun,         and meet bella~sorella.
                                                                                  age appropriate and will offer events from time          Contact Hillary Francis of bella~mi and
                                                                                  to time for that “between” girl. The best com-          bella~sorella, located at 1601 W. 38th St., Suites
                                                                                  pliment we have is that tweens love it and their        3 and 4, at hillary@bella-mi.com, or visit the
                                                                                  moms are comfortable with any selection they            Web site www.bella-mi.com.
Special Advertising Supplement/The Jewish Outlook                   Business & Professional Women in Austin                                                       November 2009            B7




          MAUREEN PETERSEN:
        PROFESSIONAL CARETAKERS
T
            here’s something about cud-
            dling a baby that brings on a
            smile. Your mood lightens and
            you feel happy. It’s like being
on a natural high. Maureen Petersen sees
it in the faces of the elderly every time
she shares her baby doll collection.
   Petersen, founder of a home health-
care agency, decided she wanted to give
something back to the communities that
had been so good to her. An avid doll
collector for more than 30 years, she
started taking her realistic dolls to nurs-
ing homes and senior living centers.
   “My dolls are so lifelike that many
people mistake them at first for real ba-
bies,” Petersen said. “They have soft-to-
the touch skin, wispy baby hair, beautiful
faces, and since they are life-size I dress
them in real baby clothes. In fact, they
look so real that many of the residents
are reluctant to hold them until they find
out that they are actually dolls.”
   During the past four years, Petersen
has presented dozens of Doll & Tea Par-
ties in Austin, Dallas, Fort Worth, Hous-
ton and San Antonio. She believes that
the parties are so popular because it’s a
couple of hours of delightful fantasy.
   “We treat the guests like royalty,” Pe-
tersen said. “Everyone receives a per-
sonal invitation to the party and a rose
corsage. The tables are set with fancy
menus, teacups, doilies and plates. Then
guests are served tea and cookies.”
   Of course, the baby dolls are the most
popular part of the parties, and anybody
who wants to hold one can do so. Even
the men like to participate.
   “No matter who holds a baby, they will
inevitably find themselves rocking, pat-
ting or jiggling just as if they were hold-
ing a real baby. It’s just instinctive,” Pe-
tersen said, smiling. “It’s not unusual to
find lipstick on the babies’ faces from the
kisses they receive. Only dolls are always
there, and always grateful for our love.”
   Petersen has observed how mentally               she often shares. In 1988, after rais-       residences,” she said. “They often need
stimulating the dolls can be to Alzheim-            ing four children on her own and suffer-     someone to come in and care for them
er’s patients.                                      ing from an empty nest, she decided she      temporarily. We take people to doctor vis-
   “I recall a particular woman whose               wanted to do something that would help       its, shopping or just keep them company.”
face was like a blank page,” she said. “I           others. In a leap of faith, she quit her        One of Petersen’s greatest satisfactions
even had to show her how to hold the                successful insurance sales job and started   is hiring women who have been displaced
doll. Before we left she was interacting            Professional Caretakers.                     either by divorce or by being widowed.
and responding to others. It’s just all so            “I was going to take care of everything       “Many times they are unskilled, but
gratifying.”                                        and everybody — kids, pets, elderly,         they know how to take care of people be-
   Along with the baby dolls, Petersen dis-         even run errands,” Petersen said. “It only   cause they have been doing it all their        “No matter who holds a baby, they
plays a couple dozen of her collectible             took me eight months to realize that I       lives,” she said. “Some of my best em-           will inevitably find themselves
dolls, such as President John F. and Jackie         needed to limit myself. I just couldn’t do   ployees are those, who later in life find       rocking, patting or jiggling just as
Kennedy, actors Marilyn Monroe and Shir-            everything! It was then that I saw a need.   them selves in need of a little help.”
ley Temple, and others, many of which are           With people living away from families,          But it’s important to make sure that to      if they were holding a real baby.
antiques. Guests are encouraged to bring            they don’t have anyone to help them.”        whomever you are entrusting your care or               It’s just instinctive,”
their own dolls and share their history.              Today, along with her husband, son         that of a loved one is dedicated to super-               — Maureen Petersen,
   “It’s amazing how many people have               and daughter-in-law, Petersen over-          vising the proper care and safety, along           whose Professional Caretakers firm
saved a doll that was their mother’s or             sees offices in five Texas cities and em-      with providing appropriate personal care.          gives Doll & Tea Parties for seniors
grandmother’s,” Petersen said. “When                ploys more than 400 caretakers. Her ser-        “As a licensed home health agency,
they leave their home and move to as-               vices include nonmedical full-time care,     we conduct random drug testing and run
sisted or senior living, they give up a lot.        part-time care, in private homes, nursing    extensive background checks on every          line. The goodwill of my clients always
That’s why it’s touching to me when they            homes and senior residences.                 caretaker. We work hard to make sure ev-      comes first.”
so often choose to take a doll.”                      “We have many clients in nursing           ery client is protected,” Petersen said.       For more information, visit the Web
   Petersen has a few stories of her own            homes as well as people who live in senior   “I have never believed in the bottom          site www.professionalcaretakers.com.
B8       14 Cheshvan-13 Kislev, 5770                                                                                                              Special Advertising Supplement/The Jewish Outlook



                                                                                JOANNE M. SENYK: AVENUEONE PROPERTIES
                                                                                 By Joanne M. Senyk                        plan to move to Jerusalem from Tel Aviv as soon as they find

                                                                  O      riginally from Houston, I moved here in
                                                                         1973 because I had grown tired of the
                                                                  Bayou City traffic and noise and loved Aus-
                                                                                                                           an apartment.
                                                                                                                              I have been a Realtor for more than 20 years, assisting buyers
                                                                                                                           and sellers since 1989. I am honored to be associated with Ave-
                                                                  tin and friends I had made here. It was the best         nueOne Properties, a homegrown boutique agency in the Noko-
                                                                  move I could have made.                                  nah Building in downtown Austin. This year we merged with
              The Realtor                                            I am married to Jeff Senyk, a chemical engi-          long-time Austin independent real estate company Garrison Re-
              you choose                                          neer at Emerson Process Management, where he             altors. It’s been a happy marriage of two top-rated companies.
                  makes                                          does something with software that I don’t under-             I was previously a caterer and have worked in sales for most
            all the difference                                 stand. We have three children, two grandchildren            of my working life, selling art, electronic instrumentation and
                                                              and a dog, Gus.                                              custom semiconductors. Interestingly, real estate is more com-
             in the world.                                        Our daughter, Tiffani, lives in Houston with her         plicated than all the above. Real estate has been an ideal ca-
                                                                       husband, Gordon, and our fabulous eight-            reer for me. My restless nature is ill suited to sitting in an of-
                                                                           year-old twin grandchildren, Katherine          fice all day, and I love the challenge of meeting the individu-
                                                                              and Jackson.                                 al needs of each client. The satisfaction of exactly matching cli-
                                                                                  Our son Avram is an artist who           ents to houses and houses to clients is the best reward for the
                                                                                 specializes in metal art, a chef and      hard work involved.
                                                                                  a stand-up comedian. He has late-           In an era when personal service is fast disappearing, I am
                                                                                   ly ventured into “street food”          grateful for the opportunity to give every client the time and at-
                                                                                    with a vegetarian noodle busi-         tention he or she deserves.
                                                                                     ness, Chubby Hug (I’ve already           I especially love introducing Austin to our-of-town clients.
                                                                                      heard all the jokes). He’s lo-       More than showing them houses and neighborhoods, I love to
                                                                                       cated at 5015 Duval and has         take them to locally owned shops and restaurants, parks and
                                                                                        three yummy noodle dishes.         swimming holes that make Austin unique. Sometimes when I
                                                                                          Check him out.                   drive around Austin, I try to look at the wonderful city through
                                                                                              Our son Benjamin             the eyes of a newcomer and be thrilled all over again with how
                                                                                            lives in Israel, where he      lucky I am to live here.
                                                                                             earned a master’s de-            The flexibility of this career gives me the freedom to spend
                                                                                              gree in strategic stud-      my time as I want to, with my husband and with our grand-
                                                                                               ies at Tel Aviv Univer-     children and to do the volunteer work that enriches my life. I
                                                                                               sity. He was just hired     may work long hours, but for the most part they are the hours
                                                                                               as a reporter for the Je-   I choose. I can order my life around the priorities most impor-
                                                                                              rusalem Post. His wife,      tant to me and my family, community and friends. All that and
                                                                                           Ricky Ben-David, is the         a pretty good living — what could be better?
                                                                                      op-ed editor for J-Post, so now       Contact Joanne M. Senyk of AvenueOne Properties Inc., 901
                                                                                they will be working together and          W. Ninth St. #110, at joanne@aveone.com.



                                       MELISSA FOX: UNIVERSITY CYCLERY
                  By Melissa Fox                   businesses, it is important to take inter-     the business has ebbed and flowed in di-

 U          niversity Cyclery is a family busi-
            ness and has been since 1977. It has
     been a part of my life since 1985 when I
                                                   est in the world around you and to under-
                                                   stand your relationship to the world. It is
                                                   especially important in any business that
                                                                                                  rect relationship to the needs of my fam-
                                                                                                  ily.
                                                                                                     Jim and I have two sons, Justin and
     married into the family. While Jim, my        serves the public. We meet and interact        Matthew, and a menagerie of dogs and
     husband, grew up in the shop, I found the     with people from all walks of life. From       cats. Over the years, we’ve rescued and
     world of bicycling to be a natural pro-       professionals to the homeless, all kinds       taken in re-homed animals. Our collec-
     gression from my athletic background of       of people ride bicycles for all kinds of       tive extended family is large and our in-
     competitive swimming.                         different reasons.                             volvement in it keeps us both very busy.
        I am a native Texan of several genera-        Whether you are interested in a bicycle        Our older son works with animals as
     tions. My family has lived all over south-    for transportation, for exercise (cycling      a kennel tech. He has taken his love for
     east and central Texas following my fa-       burns 250 to 300 calories, 10-12 mph           and understanding of animals to his first
     ther’s work. We moved to the Austin area      for one-half hour) or in competitive en-       job outside of University Cyclery.
     in 1979. Jim’s family moved here from         deavors, I’m sure we can help you. I am           Our younger son has Down syndrome.
     Illinois in 1977.                             pleased to boast about 100 years of cumu-      The challenges of parenthood are eye
        I am the office manager of Univer-          lative experience at University Cyclery.       opening. The challenges of having a
     sity Cyclery now, and while I am rare-           Over the years, my participation with       child with special needs are a great learn-
     ly on the floor anymore, I have                                                                      ing experience. Things that most of
     years of experience in minor                                                                         us take for granted are a struggle
     tuning of bicycles and in lis-                                                                       or are simply inaccessible to a seg-
     tening to the needs of our cus-                                                                     ment of our population, and I find        need only a little help. So, part of my
     tomers. In fact, listening is the                                                                 that unacceptable. This issue has be-      time is allocated to helping the world see
     most important skill needed in                                                                    come one of my passions.                   that compassion doesn’t cost anything --
     this business.                                                                                     Not all discrimination takes place        it is how upright human beings behave.
        It is important to know the                                                                        by design; some of it is from igno-    Asking questions and listening to the an-
     product and to know how                                                                                  rance. So I’ve become active in     swers are skills that are just as important
     to make the bicycle do                                                                                     educating people about the dis-   to living a good life as they are for sell-
     what you want it to. But if                                                                                ability community. I partic-      ing and tuning bicycles.
     you don’t listen, you won’t                                                                                ipate in groups that work on         I hope to see you at University
     know how to match the ca-                                                                                 legislation for people who have    Cyclery! I hope that you will take ad-
     pabilities and the aspirations                                                                         a disability, and in the past, have   vantage of our years of experience in the
     of the human element, the cus-                                                                       participated in support groups for      world of bicycles. I feel sure that we can
     tomer, to the machine.                                                                          parents of children who have a disabil-      help you find just what you are looking
        There are workshops to train you                                                             ity. Through these activities, I’ve met      for by listening to your needs.
     in the mechanics of bicycles, but                                                               some incredible people.                       Call Melissa Fox of University Cyclery,
     all in all, the best preparation is a                                                              Some people with disabilities will        2901 N. Lamar Blvd., at 474-6696. Web
     good, well-rounded education. In all                                                           need a lifetime of care, while others         site: www.universitycyclery.com.
Special Advertising Supplement/The Jewish Outlook                   Business & Professional Women in Austin                                                           November 2009              B9



                ROSE SCHNEIER, MD, FAAP, FACE: AUSTIN THYROID & ENDOCRINOLOGY
  By Rose Schneier, MD, FAAP, FACE                  docrinology practices at 18 to 20 years of     works company. Before moving to Ala-           versity of Pittsburgh in 1975. I complet-

A     s a board-certified pediatric endocri-
      nologist, I specialize in the evalua-
tion and treatment of young people with
                                                    age. Many of these young men and wom-
                                                    en, for a variety of reasons, have chal-
                                                    lenges establishing care with an adult en-
                                                                                                   bama in 1995, we lived for 10 years in
                                                                                                   northern California and, before that, tri-
                                                                                                   angulated between Philadelphia, Phoenix
                                                                                                                                                  ed a pediatrics residency at Temple Uni-
                                                                                                                                                  versity in Philadelphia in 1978. During
                                                                                                                                                  my residency, I worked one summer at
a variety of metabolic and hormonal con-            docrinologist; many physicians trained in      and Bakersfield, Calif. At each location,       Camp Firefly Diabetes Camp. This expe-
ditions, including diabetes, growth prob-           adult endocrinology do not have a com-         I practiced general pediatrics and pedi-       rience kindled an interest in diabetes and
lems, abnormal weight loss or weight                fort level with pediatric conditions, such     atric endocrinology, while my husband          pediatric endocrinology, and I complet-
gain, menstrual problems, thyroid condi-            as growth hormone deficiency and Turner         worked as an ordnance and pyrotechnics         ed a fellowship in pediatric endocrinolo-
tions, pituitary problems, metabolic bone           syndrome. These young adults, frequent-        engineer for several companies.                gy at Children’s Hospital of Philadelphia
disease, and adrenal problems. What                 ly college students, have long been in            Somewhere in all the moving, our            in 1980.
makes my endocrinology practice a bit               need of a “medical home.” It is my goal        daughter Joanna was born (in Mesa, Ariz.).        In 1979, while studying for the pediat-
different is my focus on the young person           to provide, within the Austin Thyroid          Although she considers herself a California    ric boards, I decided I wanted to get mar-
ages 10 to 25 years. I suppose this makes           and Endocrinology practice, that special       Girl (and moved back to Oakland short-         ried, so I placed an ad in Philadelphia
me an “adolescent endocrinologist,”, al-            place of care. I want my patients to have      ly after graduating from New York Univer-      Magazine: “Young female doctor looking
though as of now there is no “adolescent            the knowledge and self-confidence to be-        sity), she benefited from experiencing life     for the right man to fill her prescription.”
endocrinology” certification exam!                   come the primary managers of their con-        in Arizona, Alabama and New York. She          The ad cost $25.
   As many Outlook readers know, I                  ditions, with their primary care physi-        works as an independent Web designer.             My dear husband, one of about 200 re-
came to Austin in 2003 to establish a Pe-           cians, families and me as “consultants.”          Like many in the Austin Jewish Com-         spondents to that ad, and I have been
diatric Endocrinology Division at Spe-                 I know many Outlook readers from            munity, I hail from the East Coast. I was      married for 30 years. Readers are invited
cially for Children, the pediatric subspe-          Congregation Agudas Achim, where I             born in Indianapolis, Ind., (my father was     to do the math as to whether that ad was
cialty group affiliated with what was then           have been a member since first coming to        attending Lincoln Chiropractic College         cost-effective! We now live semi-rural-
Children’s Hospital of Austin (now Dell             Austin. Many readers and Agudas mem-           under the GI Bill), but moved at               ly (i.e., we have a septic tank) in Greater
Children’s Medical Center). After four-             bers may not know that, before my com-         age 1 to Pennsylvania, where                      Manor with 3 mostly disgruntled cats,
and-one-half years of solo practice (and            ing to Austin, I lived in Huntsville, Ala.,    I grew up and earned an                             where, in our spare time, I garden and
24/7 call), I was joined in the division by         where, in addition to practicing pediat-       AB in philosophy at Bryn                             my husband rides his motorcycle.
three able pediatric endocrinologists.              ric endocrinology and general pediatrics,      Mawr College in 1971.                                   My husband and I really enjoy
   This June, I moved my practice and               I was (in sequence) vice president, pres-         My father’s compe-                               Austin. It’s the ideal size for a city,
joined with my colleague and friend Dr.             ident, board member and newsletter edi-        tent and compassionate                              and there’s always something to see
Simone Scumpia at Austin Thyroid & En-              tor of my Conservative congregation, Etz       care of patients as a chi-                         and do. Austinites, especially in the
docrinology, a well-established adult en-           Chayim. In addition to teaching at the Uni-    ropractor had inspired me                        Jewish community, have really made
docrinology/metabolism practice neigh-              versity of Alabama at Birmingham Med-          (as it had two of my                             us feel welcome. We have made many
boring North Austin Medical Center. Our             ical School (Huntsville campus), I taught      three brothers) to                                       friends and hope to make many
practice model is the provision of high-            the fourth-grade Hebrew School class.          pursue a med-                                                more.
quality, comprehensive and continuous                  What was I doing in Alabama? Well,          ical career.                                                   Contact Dr. Rose L. Sch-
endocrine and metabolic care for patients           my engineer husband, Lawrence Wein-            I earned an                                                   neier of Austin Thyroid and
from early adolescence through adulthood.           man, was working at a (now defunct but         MD degree                                                     Endocrinology, 2200 Park
   Typically, patients leave pediatric en-          at that time internationally known) fire-       from the Uni-                                                 Bend Drive, at 623-4355.



                   MARA KARPEL, PH.D.: LICENSED PSYCHOLOGIST & GERIATRIC SPECIALIST
A     New York City native, Dr. Mara Karpel didn’t al-
      ways plan to be a psychologist. But it was at the
start of her sophomore year at the State University of
                                                                   these experiences drove home to me how difficult the
                                                                   issues that come with aging can be, both for the old-
                                                                   er adult and his or her family. Without help, it can be a
                                                                                                                                   having embarked on a media career. She began writing
                                                                                                                                   an advice column, “Dr. Mara Karpel and Your Golden
                                                                                                                                   Years,” for the Valley Morning Star in Harlingen more
New York, Stony Brook, that she discovered the peer-               very dark and lonely road.”                                     than a year ago (read her column at www.ValleyMorn-
counseling center and decided to sign up to be trained                She also could see that the nation’s population was          ingStar.com every other Tuesday in the Rio Living sec-
as a counselor.                                                    beginning to age by leaps and bounds — and that too             tion). Since spring, her column has been running week-
   During her first week, she had one client. The experi-           few specialists were qualified to help graying Ameri-            ly in Vallarta Today, the English-language newspaper in
ence of counseling this one fellow student was the turn-           cans with their personal issues.                                Puerto Vallarta, Mexico.
ing point for her. She decided to become a psychologist.              “Such an enormous older population has never exist-             “On a visit to Puerto Vallarta last winter, I noticed
   “Several times in high school, I had gone to see one            ed before in the U.S., and given our lack of experience,        that there were a lot of North Americans who retired to
of the great giants of psychology, Dr. Albert Ellis, give          our society is quite challenged by it,” she says, adding        that part of Mexico to enjoy the warm weather and the
his famous ‘Friday night workshop’ in New York City.               that 3.6 million Americans are over age 65 and that this        lower cost of living,” she says. “Retirees south of the
It was only $3 to get in, including cookies! I went pure-          number is expected to double by 2030.                           border are dealing with many of the same issues as re-
ly for the entertainment,” Dr. Karpel says.                           After 10 years of harsh Syracuse winters, Dr. Kar-           tirees throughout the U.S., and the resources down there
   “It was hard to find a good show in New York at that             pel moved back to New York City. There, she worked              for helping them with these issues are scarce. If I can
price, and Ellis was known to put on a good show. I so en-         with nursing home residents and coordinated psycholo-           help with my column, as well as by giving talks, which
joyed watching Ellis and seeing how he really seemed to            gy programs in three large (360-plus residents in each)         I plan to do this winter in Vallarta, that’s a start.”
bring relief to the brave souls who volunteered their prob-        nursing homes for more than eight years.                           For several months at the start of this year, Dr. Karpel
lems for all to hear,” she says. “I think deep down I knew            Dr. Karpel moved to Austin nearly five years ago,             hosted her own weekly, 30-minute radio program, “Dr.
that this was right for me, too. It just took me a little          deciding to “go west” to establish her private prac-            Karpel and Your Golden Years,” on Clear Channel Talk
while to actually decide to follow a path that would                        tice. She now has offices in Austin and the Rio         Radio in the Rio Grande Valley.
mean going through so many years of school.”                                    Grande Valley.                                        “I took a hiatus from this show when I was offered
   During her third year in the Ph.D. program                                       “The Valley is in great need for psychol-      an hourlong weekly spot right here in Austin, on Aus-
at Syracuse University, Karpel felt drawn to                                       ogists, especially for those who see older      tin Talk Radio (1370),” she says. “Now I’m taking this
specialize in working with older adults and                                         adults, as many retirees start off spend-      time to prepare for the new (longer) format, and I ex-
their caregivers.                                                                   ing their winters there and then decide to     pect to have my show on the air by the end of this year.
   “My grandmother was diagnosed with Al-                                           settle in the Valley full time,” she says.        “I plan to do many of these shows live, taking listener
zheimer’s disease while I was still in gradu-                                       “Many end up eventually moving into            phone calls on air, which will be a bit scary, but also ex-
ate school,” she says. “I watched this previ-                                       nursing homes or assisted-living facili-       tremely exciting.”
ously very able woman decline to the point                                           ties.”                                           She is writing a book and even working on getting a
where she could not speak an intelligi-                                                    She sees adults of all ages in both     national TV show off the ground.
ble word. Not long after, my dad had                                                       her offices, but also makes home-         Dr. Mara Karpel is available for consultations and
a ‘minor’ stroke (I’ve discovered                                                            visits — “like the old-fashioned      lectures. Call her at 626-6973 or (800) 285-5130. Vis-
that ‘minor’ is a relative term;                                                              doctor,” she says — to nursing       it the Web site www.DrMaraKarpel.com for more infor-
there’s nothing minor about                                                                    and assisted-living facilities.     mation about Dr. Karpel and her upcoming events, to
it when it happens to you or                                                                       She is offering her expertise   read her advice column, or to send in your questions for
a family member). Both of                                                                        to a much wider public today,     “Dr. Mara Karpel and Your Golden Years.”
B10   14 Cheshvan-13 Kislev, 5770                               Business & Professional Women in Austin                                  Special Advertising Supplement/The Jewish Outlook



                     MICHELLE KELLEY:
           NICE AND NEAT PROFESSIONAL ORGANIZING
        By Michelle Kelley              I’m unafraid to change things      pair of eyes — I’ve never seen

 N      ow a resident of Round
        Rock, I came to Austin in
  1997 after seven winters in Chi-
                                      up, however, if something is not
                                      working or needs change. This
                                      has been particularly true with
                                                                           their kitchen or office before —
                                                                           that can bring a new perspective
                                                                           on solutions.
  cago. Being from Nashville,         my family. My husband, Sean,            “Have you considered using
  Tenn., that is the only way I can   and I have six-year-old boy/girl     this space for this purpose?”
  count my time in the Midwest.       twins. Our needs have changed           “Let’s talk about how often
  Cold weather is not                                                                these files are accessed
  for me!                                                                            and where they should
     My profession-                                                                  be stored as a result.”
  al background is in                                                                   Asking questions
  technology, specifi-                                                                like these that require
  cally software proj-                                                               critical thinking on the
  ect management. I                                                                  part of the client can
  have a BA in ac-                                                                   help get the transition
  counting and a mas-                                                                going.
  ter’s degree in proj-                                                                 I recognize, and em-
  ect management and                                                                 phasize, that my job
  have worked for                                                                    is not to turn my cli-
  several technology                                                                 ents into me. This is
  companies over the years. I es-     over time as they have grown.        my first business axiom. My
  tablished my professional or-       Baby gates, furniture arrange-       goal is not to make them as or-
  ganizing business in 2006 as a      ment and storage solutions for       ganized as I am but to provide
  part-time endeavor and was for-     toys are all up for a “reorg” at     solutions that work for the cli-     spend my time with a client and    some of the most private aspects
  tunate enough to transition to      any moment. We just recently         ent and can be maintained going      want to make sure they get val-    of their lives. In return, I hope
  full-time this summer.              split the kids’ furniture and toys   forward. If I do that well, we’ll    ue from it. If desired, I can be   to convey a sense of trust, integ-
     Professional organizing          into their own rooms, and my         work on the office organization       there while they do work —         rity and ability that I can help
  sounds like a daunting task for     son is learning to tolerate my       only once, the kitchen organiza-     some folks simply like that ex-    them organize their homes, fam-
  some, but for me it comes eas-      shifting of his environment. But     tion only once and revisit those     ternal influence — or we can        ilies and lives.
  ily. I’ve always gravitated to-     I realize that a space is only as    areas only when needs change         come up with a task list, assign    For more information, con-
  ward order, symmetry and effi-       good as its use and utility, which   dramatically.                        “homework” and meet again for      tact Michelle Kelley at 255-
  ciency. I’m task-oriented, live     do change over time for us.             My second business axi-           the next step. My clients place    1323 or michelle@niceandneat.
  by my to-do list and reward my-        Perhaps that is the value I       om is providing value for the        great confidence in me by in-       com, or visit the Web site
  self after an accomplishment.       bring to my clients. I’m a fresh     money. I am aware of how I           viting me into their home and      www.niceandneat.com.



                 SANDRA TASH: PLUSH PAD
 F    rom the time of Sandra Tash’s first
      word, “collie,” her life has been
 filled with the desire to pamper pets.
                                             our customers, even if it means stay-
                                             ing open late to help a misfortunate an-
                                             imal in need.
    As a young child, animals were an          “For example, there was an owner of
 obsession. When she was a teen-ag-          a cat called at 5 p.m. to tell us her cat
 er, she showed Afghan hounds. She           was covered in sticky weeds; we stayed
 quickly discovered, however, that many      open late that day to clean him up.
 show dogs didn’t live the life she want-      “We want coming to the Plush Pad to
 ed for her pets. While learning how to      be a good experience for both the own-
 groom, she realized she wanted to make      er and pets.”
 working with pets a lifelong commit-
 ment.                                                   Fun shopping
    After working at Plush Pad for 10           Another aspect of Plush Pad, the bou-
 years, she bought it in 1986, and it re-    tique, started because of Tash’s desire
 mains a family-owned business.              to make Plush Pad a fun place to shop
    At Plush Pad, they truly are fami-       for owners and pets alike. Some lucky
 ly. Tash’s closest friend, Debbie, has      pets even go home with a new outfit ev-
 worked with Sandra for 34 years, and        ery week!
 her daughter Allison also works there,         It is great to see a pet come in happy
 along with Tash’s son, Louis, who is the    to see them at Plush Pad. This is their
 general manager.                            day of beauty, and most of them know
    The people at Plush Pad are just as      that (we say “most” because the cats
 at home as the animals, and their live-     may like it afterward, but only a few                                                                      Sandra Tash (above), owner
 ly conversations mirror those of the        are happy about it).                                                                                       of The Plush Pad, says, ‘We
 cheerful chatter of the quadrupeds.            Pet pampering is a huge part of Plush                                                                      are everyday people and
                                                                                                                                                        understand that emergencies
 When clients go to Plush Pad, they          Pad experience, and Tash wouldn’t
                                                                                                                                                        sometimes happen. We often
 walk into a warm, friendly environ-         have it any other way. The thing that                                                                         find ourselves going the
 ment.                                       makes Plush Pad stand out is they tru-                                                                       extra mile to fit the needs
    Employees of Plush Pad also pride        ly care and put your pet’s best interest                                                                    of our customers, even if it
 themselves in accommodating the cli-        at heart.                                                                                                   means staying open late to
 ents and their pets’ every need.             Contact Sandra Tash of Plush Pad,                                                                         help a misfortunate animal
    Tash says, “We are everyday people       2935 W. Anderson Lane, at                                                                                  in need. … We want coming
                                                                                                                                                           to the Plush Pad to be a
 and understand that emergencies some-       plushpadinc@hotmail.com, 452-7145                                                                          good experience for both the
 times happen. We often find ourselves        or 452-2988 (fax), or visit the Web site                                                                          owner and pets.’
 going the extra mile to fit the needs of     www.theplushpad.com.
Special Advertising Supplement/The Jewish Outlook                   Business & Professional Women in Austin                                                         November 2009           B11



        MITZI CHAFETZ: WEED-CORLEY-FISH FUNERAL HOME
                      By Mitzi Chafetz                             al commission. I could never have done this without the

W       hat’s a nice Jewish girl doing at Weed-Corley-
        Fish Funeral Home? Funeral service is not a ca-
reer I had ever thought about or considered – at least not
                                                                   support of my husband, Nelson, and daughters, Rachel
                                                                   and Valerie.
                                                                      Funeral service requires being on call 24 hours a day,
until I personally had to plan a funeral. It was then that         seven days a week, 365 days a year. Since there usu-
I experienced firsthand the profound effect a funeral di-           ally isn’t much time between a person’s death and the
rector can have during one of the most difficult times              day of the funeral, there is a lot of work to be done get-
in a person’s life. Looking back now, it is clear that my          ting everything organized and taking care of all the nec-
interests, skills and experience were leading me right             essary details. Flexibility is crucial in funeral service. I
where I am today – Weed-Corley-Fish Funeral Home.                  am usually at my desk by 7:30 each morning and never
   When Mom died, I called the funeral home where she              quite know what each day will hold. I get to wear many
had prearrangements. My first call to the funeral home              different hats in a day. One of the thank-you notes I re-
went so badly that I contacted the state’s consumer pro-           ceived seemed to capture it best: “Our heartfelt thanks
tection agency, the Texas Funeral Service Commission.              for all you did for us – therapist, mediator, funeral di-
This was the same funeral home that had just buried                rector, program creator, event planner. You went way
my grandmother and had also taken care of my father                beyond the call of duty.”
and brother when they died. In fact, this funeral home
had taken care of all my relatives. This is probably why                                   Listening
I felt so hurt and betrayed. I didn’t realize at the time             Just like each day is different for me, every funeral is
what a life changing call that would be for me. Three              different. When I work with a family, I listen very care-
months later I began working for the Texas Funeral Ser-            fully to each individual and hear the unique wishes and
vice Commission.                                                   desires each one has in paying tribute to a loved one.
   I learned about the Texas mortuary laws and saw the             I am a resource for education, guidance and support
                                                                   through the difficult ritual of saying goodbye. A funeral       and -operated funeral home, whereas many other lo-
significant impact, both positive and negative, that fu-
                                                                   can be just about anything a person wants it to be – it’s      cal providers are part of a large conglomerate and re-
neral directors have. The more I learned, the more I saw
that my skills and traits were the same ones needed to             not just about saying goodbye. For many it is a celebra-       port to stockholders. Professionally, Weed-Corley-Fish
be a great funeral director. Those traits – communica-             tion of a person’s life, and every person is different, and    is known throughout the country for providing the high-
tion skills, compassion, a desire to comfort those cop-            every person is special to the people who love them.           est standard of funeral care for the benefit of consum-
ing with a death, as well as organization, event-planning             It has been a privilege and honor working with Lau-         ers. Even though we have served presidents, congress-
and attention to detail were the very things I excelled at.        rens Fish as part of the most experienced and caring           men and distinguished leaders, our service is warm, per-
Driven to make a difference and help others, I decided             team of funeral directors in Austin. While serving as the      sonable and down-to-earth with a commitment to af-
to go to mortuary school. I majored in psychology for              public information officer for the Texas Funeral Ser-           fordable pricing and equal access for all segments of the
my bachelor’s degree and was able to transfer a couple             vice Commission, I gained insight and knowledge into           community.
of courses. It took me just over four years to graduate            which funeral homes best reflected my values and in-             For more information Contact Mitzi Chafetz at
from mortuary school and get licensed, which I com-                tegrity. Weed-Corley-Fish Funeral Home was best, by            mchafetz@wcfish.com, 452-8811 or 452-8902 (fax),
pleted while continuing to work full time at the funer-            far, for many reasons. It is Austin’s oldest family-owned      or visit the Web site www.wcfish.com.



 LUANN DICKSON: VERBENA FLORAL DESIGN
            By LuAnn Dickson                        for becoming a business owner. I wanted

I received my degree in business from
  the University of Florida. After gradu-
ation, I moved to Houston to start my ca-
                                                    the freedom, excitement and challenges
                                                    that only come from being self-employed.
                                                       I remembered the beautiful flower ar-
reer as a retail buyer for Garden Ridge, a          rangements my mother made when I
chain based there that specializes in craft         was a child. She was inspirational and
and home goods items. The fast-paced                had worked for several years as a flo-
environment was a great learning expe-              rist in New York. When I finally decid-
rience, but Austin was calling me. I was            ed to take the plunge into small business
engaged to be married and wanted to be              ownership, I knew a floral boutique was
in the same city as my fiancé. So, I made            the place for my passion to bloom. I pur-
the leap and moved to Austin in 2003.               chased a shop that expressed my person-
   In Austin, my career evolved into prod-          al taste and style. Verbena was the per-
uct development for a local picture frame           fect fit with a stylish home boutique in
and photo album company. I had the op-              the front of the shop and a custom floral
portunity to work with retailers such as            studio in the back.
Walmart, Walgreens and Target and trav-                I recently celebrated my three-year an-
eled to Asia several times to work with             niversary as the owner of Verbena Flo-
our product manufacturers. During this              ral Design. My previous background in
time, I married my longtime love, An-               marketing and retail, my love of flow-         ral boutiques.                                 press their emotions and bring their vi-
drew Dickson. We were married in St. Pe-            ers and my wonderfully talented team’s          The whole team at Verbena loves              sions to life! From the initial consulta-
tersburg, Fla., on Oct.16, 2004. In the fol-        hard work has turned Verbena into one of      working with new brides, party hosts and       tion to the finished setup, we work close-
lowing two years, I developed a passion             Austin’s premiere wedding and event flo-       our everyday clients. We strive to ex-         ly with all our clients individually to cre-
                                                                                                                                                 ate unique floral arrangements that com-
                                                                                                                                                 bine their ideas and personality. My team
                                            My previous background in                                                                            and I find it very rewarding to see the ex-
                                                                                                                                                 cited reactions of our clients when they
                                               marketing and retail,                                                                             first glimpse our finished product. Our
                                                 my love of flowers                                                                               passion for flowers and customer service
                                                and my wonderfully                                                                               shows in everything we do. I am lucky to
                                                                                                                                                 have the opportunity to serve the Austin
                                            talented team’s hard work                                                                            community, and I look forward to many
                                                has turned Verbena                                                                               more years here.
                                                into one of Austin’s                                                                              Visit the Web site www.verbenafloral.
                                                                                                                                                 com for more information. Verbena Flo-
                                                 premiere wedding                                                                                ral Design (420-0720) is located at 9
                                            and event floral boutiques.                                                                           Jefferson Square.
B12   14 Cheshvan-13 Kislev, 5770                               Business & Professional Women in Austin                                   Special Advertising Supplement/The Jewish Outlook



                                                        KATHY BUCK: THE MONOGRAM LADY
               By Kathy Buck

  A      nother year is coming to an end
         soon, and this will mark my 28th
  year as THE MONOGRAM LADY and
  24 years in my present location on Far
  West Blvd. Those high school girls I had
  work for me all those years ago are mar-
  rying and having children of their own,
  and I must say it makes me proud know-
  ing I played a small part in their lives.
     I try to teach my girls the lessons that
  I have learned in my career, such as the
  art of hospitality when a customer comes
  through the door. It’s at that moment
  they become a guest, and they should
  be treated with respect and kindness. I
  try to teach the joy that comes with sell-
  ing someone an item personalized with
  a name or initials that makes them say,
  “I love it!” And I try to teach the desire
  to serve others in a way that makes them
  feel comfortable and well-cared-for so
  that they will want to come back again
  and again.
     If you have never been in, then I invite
  you to come see how truly unique our
  store is. Together my daughter and I have
  grown and evolved with the trends but
  have managed to stay conservative and
  fun with our products. Our baby items             Kathy Buck and her
  are very traditional and sweet and range        daughter, Emily Preece.
  from the fleece blanket with the cro-
  cheted edge to the Bevo hooded towel.         very soft to the touch). And we now car-    tialed adult gifts that make wonderful en-    items.
  Our children’s gifts are practical. The lap   ry Vera Bradley totes, duffels, make-up     gagement, wedding, hostess and birth-            You can view many of our products
  desk can be personalized as well as our       bags, clipboards, note cubes, pens, and     day gifts. We carry the wooden cutting        online at the Web site www.monogram-
  rolling suitcases, duffels, towel wraps,      many more of her items.                     boards, cocktail napkins, wine glass-         lady.net or find us on Facebook under
  and zebra minky dot pants (they are             Mud Pie is a fabulous line of pre-ini-    es and wine toppers, to mention a few         Kathy Buck/Monogram lady.



                                                                                                       KERI WOOTTON:
                                                                                                  LEAVE THE DETAILS TO ME,
                                                                                                EVENT AND WEDDING CONSULTING
                                                                            K      eri Wootton was born in Tucson, Ariz., and
                                                                                   moved at a young age to Los Angeles. Keri
                                                                             began her career as an event planner in Los An-
                                                                                                                                  off without a hitch. Now that is dedication! This
                                                                                                                                  poison really gave her a love of working on bar/
                                                                                                                                  bat mitzvahs and being a part of this special time
                                                                             geles, as a teen-ager working for her father’s As-   in a Jewish family’s life.
                                                                             sociation Event Management Co. During this              Keri is a Certified Wedding Planner and ac-
                                                                             time she was able to work on such events as          tually taught the Wedding Planning Institutes,
                                                                             Kodak’s 100th-anniversary balloon fest, attend-      Wedding Planning Certification Course. She also
                                                                             ed by more than 100,000 people in Chicago, as        was a featured speaker at Texas State University-
                                                                             well as many other large-scale events. This laid     San Marcos’ “Mass Communications Week” as a
                                                                             the foundation for her passion for the event in-     part of their event-planning track.
                                                                             dustry.                                                 She is known for her attention to detail, cre-
                                                                                Keri worked for her father’s company through      ativity and vision. She loves to help people make
                                                                             college and then met her future husband, whose       their dreams for their event come to fruition one
                                                                             job took them to Dallas, where she continued         detail at a time. She considers many of her cli-
                                                                             doing event planning.                                ents new friends and extended family. Keri puts
                                                                                Eleven years ago, Keri moved to Austin and        110 percent of herself into every event and those
                                                                             fell in love with the city. She went to work for a   the events are for.
                                                                             local software company doing marketing events           The team at Leave the Details to Me, Event
                                                                             and then went to work for the Jewish Communi-        and Wedding Consulting look forward to helping
                                                                             ty Association of Austin as their director of hos-   you make you event dreams come true!
                                                                             pitality & events.                                    Contact Keri Wooton, president and lead event
                                                                                It was during her time in this position that      planner at Leave the Details to Me, Event and
                                                                             Keri grew passionate about the Jewish commu-         Wedding Consulting, at 228-1728 or 228-1728
                                                                             nity. In this position, she managed an average of    (fax). Web site: www.leavethedetails2me.com.
                                                                             5,000 events setups annually, including manag-
                                                                             ing all the High Holy Days logistics for four lo-
                                                                             cal congregations. Keri was, in fact, at work dec-
                                                                             orating for someone’s wedding reception in the              “No event too big or too small …
                                                                             JCAA Community Hall the night before her son                   Leave the Details to US …
                                                                             was born and on the phone from the hospital
                                                                             with her assistant to make sure the wedding went                we will handle them all.”
Special Advertising Supplement/The Jewish Outlook               Business & Professional Women in Austin                                           November 2009      B13



                        LORI SCHNEIDER: THE CUPCAKE BAR
L    ori Schneider, originally from Houston, has been in
     Austin for eight years. Upon graduating from Tex-
as A&M University with Bachelor of Science degrees in
                                                               Bar has undertaken, including bar and bat mitzvahs,
                                                               weddings, corporate events and even concert events, ac-
                                                               cording to Lori.
both food science and nutritional sciences, Lori moved            Because The Cupcake Bar is so mobile, it can han-
to Austin to begin her career in research and develop-         dle events anywhere and any time. Lori and her cupcake
ment for a national restaurant chain. After taking sever-      team have traveled to Houston, San Antonio and Dallas
al courses at Culinary Institute of America, she learned       for different events. Because each event is so different,
it was her calling to attend culinary school. In 2004 she      it makes planning so much more fun.
enrolled at Texas Culinary Academy and loved every                The company goal is to customize each event so that
minute of it.                                                  it mirrors the tastes of the guest of honor(s) and rep-
   While in culinary school, Lori began her first busi-         resents them. The Cupcake Bar tries to make sure that
ness venture, Figs Catering. While catering for a Light-       the flavors, colors and toppings match the theme too.
ing Studio grand opening, Lori did her first cupcake bar.       Guests at the event get to customize the cupcakes by
And from there, The Cupcake Bar was born. Lori and             choosing their cake flavor, filling, icings and toppings
her team saw the excitement of people as they walked           made by their own Cupcake Bartender. It is not only
up to the bar, loading their cupcakes with all their favor-    tasty, but also a great form of entertainment for any
ite flavors and toppings. The experience was so excit-          event. “I mean, how could we not love our jobs?” says
ing, The Cupcake Bar was launched a few months later.          Lori.
“Since April 2008 we have been dishing up custom cup-             Lori is married to Michael Schneider, who works for
cakes and having a blast,” Lori says.                          National Instruments in Austin. They have been mar-
   A typical day for Lori at The Cupcake Bar is very           ried for over eight years and are enjoying being par-
atypical. From day to day, duties can include anything         ents to Tux, a border collie/black lab mix. Lori is very
from accounting (definitely not a favorite!), market-           lucky to have such a wonderful husband, who has been
ing, talking to customers (this is a favorite!), setting up    so supportive as she embarked on her cupcake and cu-
meetings or tastings, putting together boxes for events,       linary ventures. They have lived in Austin for most of
getting the cupcakes and icings together or planning dif-      the eight years of their marriage. However, they did
ferent events. There is always something new and fun           live in Copenhagen, Denmark, for a year while Michael
going on, so it keeps things fun and interesting! The          worked on a project for his job. Living in Copenhagen
cupcake team takes its jobs very seriously, understand-        was such a great experience, and they are looking for-
ing that each event is of the utmost importance. That at-      ward to going to back to visit. Lori and Michael enjoy
titude shows in the team’s customer service.                   eating out, going to concerts and traveling.                  “We are very excited to serve you
   Long-term goals for The Cupcake Bar include expan-             “We are very excited to serve you and be a memora-
sion and growing the concept here in Austin. While Lori        ble part of your event, whether it is your bar/bat mitz-    and be a memorable part of your event,
has been asked to franchise, the company wants to grow         vah, corporate event or wedding,” says Lori.                  whether it is your bar/bat mitzvah,
in Austin before doing so. The cupcake team is excit-           For information, visit the Web site www.thecupcake-            corporate event or wedding.”
ed about the growth and the “cool” events The Cupcake          baraustin.com or call 903-0187.



                                                              DENISE GERACI: HEALTH SENSE
T     he Health Sense story begins as a
      love story about two people who
have a big heart for helping others.
   In 2003, Rich Geraci left his sun-
ny home state of Florida to venture out
to beautiful Austin, Texas, on a physi-
cal therapy hospital assignment. Short-
ly thereafter he met his future wife, De-
nise Jackson. They fell in love and lat-
er married.
   Both Rich and Denise felt that they
were destined to do something more
with their lives, something worthwhile.
They both believed that it was impor-
tant to help others. Being committed to
the Austin area, Rich started a therapy
staffing company that specialized in the
home health setting that serves the great-
er Austin community. In 2007, Rich and
Denise began a home health agency to
provide health care services directly to
homebound people, their families and the
local community.
   Rich and Denise’s philosophy of help-
ing others extends beyond the patients
they care for. They realize that the people
providing care, the hard-working nurs-
es, therapists, aides and others, determine
the success of the company and greatly
impact the success of each patient’s re-
covery. As such, it’s the founders’ mis-
sion to provide a great place to work for
the people who make the magic happen.                                                                     In 2007, Denise Geraci and her husband, Rich,
 To contact Rich or Denise Geraci, call
Health Sense Home Care at                                                                         began a home health agency to provide health care services
474-8885.                                                                                    directly to homebound people, their families and the local community.
B14   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                     Special Advertising Supplement/The Jewish Outlook



       PAULA BALDWIN & RENEE LAFAIR: AUSTIN JEWISH ACADEMY
 M       uch of Austin Jewish Academy’s
         recent success points to the inspir-
  ing leadership of the school’s dynamic-
                                                Lafair co-founded Green Places, a resi-
                                                dential green builder.
                                                  She and her husband, Michael, have
                                                                                               well and has made lifelong friends.”
                                                                                                  Baldwin and Lafair are parents of stu-
                                                                                               dents in the Academy’s graduating class
                                                                                                                                                                                Renee
                                                                                                                                                                                Lafair
  duo: Paula Baldwin and Renee Lafair. In-      three children: Rebecca and Louis, both        this year. They attribute their children’s                                        and
  dividually and collaboratively, Baldwin       14, and Joshua, 8, all of whom have at-        success to the “high level of engage-                                            Paula
  and Lafair have helped shape the strong       tended Austin Jewish Academy.                  ment throughout each class period every                                         Baldwin
  program in place today as the Academy           Baldwin and Lafair are active mem-           day. Their teachers know them so well
  celebrates its milestone 13th B’nai Mitz-     bers of the Academy’s parent community         and can challenge them at their individ-
  vah year.                                     and board of directors. Baldwin is serv-       ual levels.” Baldwin and Lafair say that
     Raised in Houston, Baldwin received        ing her second year as board president,        the Academy’s middle school students
  a bachelor’s degree from the University       and Lafair is immediate past president.        are active participants in their education.   and building a viable Jewish community.
  of Wisconsin and a law degree from the          Crucial for both women has been the          They value that classroom activity is en-       Nothing speaks better to the Academy’s
  University of Texas. She practiced law        importance of providing a strong secular       riched with constructive debates, home-       success than the success of its graduates,
  for about 18 years, primarily in construc-    and Jewish education within a safe, nur-       work is challenging and relevant, and         who attend the best high schools and the
  tion litigation. She is Of Counsel at Ford    turing and inspiring environment. They         teachers are accessible and approachable.     finest universities, who have taken leader-
  Nassen & Baldwin, a firm specializing          recognize the difficult choices that par-          Baldwin and Lafair are grateful for the    ship roles in high school and beyond, and
  in construction law and litigation. She       ents face in ensuring the right fit for their   Academy’s talented faculty and leadership     who arerole models for current students.
  is a past chair of the Construction Law       children’s education and are grateful that     team. Both recall when the Academy’s          These students love the Academy. Every
  Section of the Travis County Bar As-          the Academy is here for Austin’s families.     head of school, Bernice Tabak Kirzner, left   year graduates return to speak at the mid-
  sociation (now Austin Bar Association)          Looking back over the last nine years,       her successful Jewish day school in Cali-     dle school open house and annual Gala,
  and a member of the State Bar of Tex-         Lafair said, “AJA is the best gift my hus-     fornia to dedicate herself to the Academy.    and they visit at graduation to see their
  as. Baldwin is also an arbitrator for the     band and I could have ever given to our           “We were amazed,” Lafair said, “when       teachers and support the graduating class.
  American Arbitration Association.             children. Here they learn how to think         we went to visit her school in Califor-         As leaders, Lafair and Baldwin have
     She and her husband, George, have          and ask the tough questions. They have         nia. The school’s mission, vision and val-    these goals for the Academy:
  four children: Kate, 25; Andrew, 21; Ja-      developed respect for themselves and           ues were so clearly articulated in every        • A purpose-built educational facility.
  cob, 13; and Abigail, 6. Both Jacob and       compassion for others, all within the con-     aspect of the campus — from the class-          • A self-sustaining endowment fund.
  Abigail attend Austin Jewish Academy.         text of Jewish values. Our kids today tru-     rooms themselves to the columns in the          • Increased community support.
     Also raised in Houston, Lafair gradu-      ly love to learn and have fun doing so.”       courtyard.”                                     • Enhanced resources to support teach-
  ated from the University of Pennsylva-          Nine years ago, the Baldwins were               It was during Lafair’s tenure that         er creativity and cutting-edge curricula.
  nia with degrees in finance and political      looking for a small, intimate kindergar-       Kirzner was brought in to lead a new vi-        • Establishment of Jewish education
  science and received a master’s degree        ten classroom setting for their son Jacob.     sion for the Academy. Baldwin has fo-         as a high priority for the Austin Jewish
  in public policy from Princeton Univer-       “Once at AJA,” Baldwin reflected, “Ja-          cused her efforts on outreach and build-      community.
  sity. She worked for several years in the     cob thrived instantly and absorbed ev-         ing bridges with other agencies and in-         Baldwin and Lafair are leading the
  General Accounting Office, at Enron and        erything that the Academy had to offer.        dividuals in the community. Lafair and        Academy into the future with strength,
  at a venture capital firm, and she wrote       He now has a strong sense of self, is ac-      Baldwin are working to educate the com-       vision and unparalleled permanency.
  business plans for companies at Zinnen        ademically challenged, loves going to          munity about the critical role a successful    Call 735-8350 or visit www.austinjew-
  & Co. After moving to Austin in 2000,         school, is engaged in his education, tests     Jewish day school can play in enriching       ishacademy.org for more information.



            EMILY MILLER:
           EMILY’S CATERING
                       By Emily Miller

 I  started catering because I am a foodie and love bas-
    kets, flowers and china. I consider each plate a small
  piece of eatable art.
     A self-taught chef, I have gained a lot of food knowl-
  edge by going to the New York Fancy Food Show for
  years, volunteering at the Napa Wine Auction, reading
  and working in my test kitchen.
     Born in Houston, I grew up in San Antonio. I worked
  my way through college, earning a bachelor’s degree in
  art from Trinity University, by working part-time in San
  Antonio at Paesano’s Restaurant and at the Main Post
  Office.
     I moved to Austin in 1987. I am single and have a son,
  Ryan Newton, who is 21 and a junior at the California
  Technology Institute, and three dogs: Lucky, Dandy and
  Winston.
     Today, my work in catering is influenced by my trav-
  eling, art, other chefs and current trends in food.
     In my business, Emily’s Catering, I oversee the oper-
  ations of the kitchen, making specialized menus for cli-
  ents according to their tastes and desires, as well as the
  execution of parties, floral arrangements and decora-
  tions.
     In the competitive world of catering, my goal is to
  give great personal service and to offer great fresh food
  at a reasonable price. We also support as many Texas         business. It seems everything I do allows me to improve       pop into my head. I have small cocktail parties with my
  businesses as possible, such as L. East Poultry, a fam-      on my career. Traveling in Europe and all over Mexico         friends, who I consider my focus group for new items.
  ily-owned operation that supplies fresh, never-frozen        and the United States, I am always bringing ideas back           I love good food. I love to cook. I love it when my
  chicken. Some day, I would like to move to using only        to the kitchen. My appreciation for art has given me a        clients love it.
  organic foods, but at this time the market doesn’t sup-      sense of design and continues to help me with décor for        Visit the Web site www.emilyscatering.com for more
  port it.                                                     parties. Even when I walk Lady Bird Lake, three times         information, or call Emily Miller at Emily’s Catering
     I am fortunate that I have made my passion in life my     a week, I find the peace that allows creative ideas to         (389-0740).
Special Advertising Supplement/The Jewish Outlook                    Business & Professional Women in Austin                                                        November 2009          B15



                                             LINDA BIDERMAN: WILSON & GOLDRICK REALTORS
L    inda Biderman came to Austin to at-
     tend the University of Texas nearly
40 years ago. She almost never left.
                                                    tate, when Austin was in the throes of an
                                                    economic downturn. Biderman notes, “It
                                                    was not unusual for a seller to bring mon-
                                                                                                   tions,” she says. “From the unique oppor-
                                                                                                   tunity to help a New Orleans evacuee fam-
                                                                                                   ily with all of their special circumstances
                                                                                                                                                 ready to simplify my lifestyle,” she says.
                                                                                                                                                 In late 2008, she moved to a gated town-
                                                                                                                                                 house project on Barton Springs Road, a
   After receiving her undergraduate de-            ey to the closing table to sell their home,    to working with friends and family of my      home and location she loves.
gree in speech pathology from UT and a              which proved to be an interesting time to      friends and clients, my work has gifted me      Biderman’s two children are now
graduate degree from Southwest Texas                really learn the business.”                    in ways I could have never predicted.”        grown. Andrea graduated from Washing-
State University (now Texas State Uni-                 In 1990, Biderman moved to the of-             While much uncertainty remains re-         ton University with an English degree
versity), Biderman headed home to Dal-              fices of Wilson & Goldrick Realtors,            garding the current economic situation,       and soon after moved to nearby Chicago
las, where she had attended Hillcrest               where she has been ever since. “I have         Biderman is optimistic about the future       to pursue a career in production. She is a
High School. But less than a year later, in         felt privileged to work at Wilson & Gol-       of Austin real estate. “Even in a down        senior producer at Digital-Kitchen.
1977, she was drawn back to Austin and              drick for the last 19 years,” she says. “I     market, quality homes in good condi-            Zachary graduated from Georgetown
has lived here ever since.                          love the mixture of professionalism, sup-      tion that are well priced still sell. Sell-   University with a degree in business and,
   For four years she worked as a speech            port and fun that my office pro-                        ers may be forced to make some        after living in New York, Chicago and
therapist with special-needs kids in ele-           vides.” Established in 1984 and                        adjustments in this environment;      Denver, recently left his finance career to
mentary schools throughout Austin. Her              locally owned by Cynthia Gol-                          however, I am confident the mar-       return to Austin and pursue other entre-
long search for a new home, however,                drick, the company takes pride in                      ket will return as Austin has es-     preneurial interests.
led to not only to a new home but also a            the strong, stable working rela-                       tablished itself as a premier place     Andrea also hopes to resettle in Austin
new career.                                         tionships it has with clients and                      to live for both Texans and others    one day to be closer to her family.
   “My Realtor got to know me well in               fellow Realtors.                                       throughout the U.S,” she says.          Outside of work, Biderman delights in
the eight months it took to find the right              “I really enjoy meeting new people             Now with nearly 25 years of experi-        a physically zealous lifestyle, hitting the
house,” Biderman says, adding that he               through work and love the challenge of         ence in residential real estate, Biderman     hike-and-bike trail at Lady Bird Lake, as
encouraged her to pursue real estate as             helping them meet their real estate goals,     continues to excel. Her accomplished          well as participating in an exercise “boot
a career. When pregnant with her first               whether buying or selling a proper-            tenure at Wilson & Goldrick has won           camp” near the trail and yoga.
child more than 30 years ago, Bider-                ty, moving up or down in the market, or        her the title of “Top Producer” a num-          Training to bike and swim provid-
man attained her real estate license large-         simply helping them problem solve their        ber of times, and in 2006 she was award-      ed a challenge for her participation in
ly because of her Realtor’s encourage-              own real estate issues,” Biderman says.        ed “Most Consistent Producer.” Her suc-       the 2004 Danskin Spring Triathlon. Four
ment. Giving birth to her second child 18              Discussing what has made her success-       cessful track record of market knowledge      months later, she broke her pelvis and-
months later, Biderman continued both               ful, Biderman says that “hard work, ex-        earned her a membership in Austin’s Elite     shattered her elbow in a bike accident.
her speech therapy and real estate careers          tensive experience and knowledge in the        25 in 2007, an exclusive business group       After months of physical therapy and
while raising Andrea and Zachary.                   space and empathy for my clients” have         for Austin’s top 1 percent of agents.         workouts, she overcame her injuries and
   When Zachary, the younger of her two             led to constant repeat business and refer-        After living in the same house for         completed the Danskin again in 2005.
kids, began kindergarten, Biderman began            rals. She revels in the nature of real es-     more than 30 years, Biderman decid-             “I think that sums up my life philoso-
to pursue her real estate career full-time,         tate sales, saying that part of the intrigue   ed to shake things up, selling her house      phy: When you fall, get back on the bike
working at the offices of Evelyn Hereford            in her career is that no typical day exists.   and moving to a more central location.        and just keep pedaling!” she says.
Realtors, a location near her home so she              “One part of the mix is always changing     “I have loved my house and my neigh-           Contact Linda Biderman at
could stay close to her children. The mid-          when dealing with so many types of peo-        borhood, both a perfect place to raise        lbiderman@aol.com, 451-8089 (home),
1980s was a challenging time in real es-            ple coming out of so many different situa-     kids, but now I’m ready for a change and      328-0022 (office) or 426-7755 (cell).



                NANCY JO CALLAHAN:
             AGENT, STATE FARM INSURANCE
          By Nancy Jo Callahan                      provide about 70. Needless to say, we are

H     ow many people grow up knowing
      they want to work in insurance and
financial services? Well, neither did I!
                                                    continually honing our knowledge and
                                                    skills. I have been blessed with a terrif-
                                                    ic team of service-oriented people who
   I was a personnel manager with a                 have worked for me for many years. We
French degree, and also a new bride, liv-           all share the philosophy that our role is to
ing in downtown Chicago. Out of the                 help clarify a client’s exposures and help
blue my husband, Bruce, was offered a               them recover from the unexpected. We
position as president of a life insurance           offer 24-hour service, and I am contacted
company in Austin, Texas. In 1981, Aus-             at any hour if a client emergency arises.
tin was still a relatively small city and I            I have had incredible experiences in
was concerned that the pace of life was             my career. In the early years, I was con-
too slow. The position was too good to              tacted by an organization that was having
turn down, however, so we relocated.                difficulty securing insurance in Austin. I
   Talk about a lifestyle change; we trad-          persuaded my underwriter to provide the
ed big-city, condo living and no car for a          coverage, and numerous policies and cli-
large home, three cars, a dog and a teen-           ents later State Farm is very actively in-
age son living with us for the first time!           volved in funding, building and insur-
   I had always worked and loved dealing            ing Habitat for Humanity owners — all
with people and the opportunity arose to            across the United States.
become a State Farm Insurance agent.                   One of my first clients was a young
Not knowing anyone presented a chal-                couple with a new son. He bought life in-      the experience of watching a lifetime of      to my two favorite radio stations — KUT
lenge to a new sales person, so I knocked           surance from me so that, in his words, I       assets erode due to costs of care. I only     and KMFA — are a great way to begin
on doors and made calls, and my busi-               would quit asking him about it. A year         advise clients to buy what I personal-        the day.
ness grew. One of my initial challeng-              later, he died of a heart attack at age 38.    ly own.                                         I don’t know how I was so fortunate to
es in the business was being a female and           His widow was able to keep her home —             Now I am a grandmother of six, and         have a terrific, supportive husband, great
a Yankee. Many people had a hard time               and she remains a great client of mine to-     one of my granddaughters was named af-        kids and grandkids, top-notch staff and
understanding me, and others assumed                day.                                           ter my mother, which truly touched my         wonderful friends, but I count my bless-
I was someone’s secretary. That was 25                 My perspective on what is important         heart. I absolutely adore being with them     ings every day!
years ago, and I’m proud to say that we             has certainly changed over the years. I        (although the house suffers a bit when         Contact Nancy Jo Callahan at 451-
are one of the leading State Farm offices            struggled through the decline and loss         they visit!).                                 7573, toll-free 866-451-7573 or 451-
(out of 18,000) in the nation!                      of both parents, as have many of my               I try to maintain a balance between        9736 (fax). Her office is located at 3500
   When I started my business, we basi-             friends. When I talk to a client about the     work and play, which is usually impossi-      Jefferson, Suite 313. Web site:
cally offered four products. Today, we              benefits of long-term care, I speak from        ble. Walking each morning and listening       www.nancyjocallahan.com.
B16   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                     Special Advertising Supplement/The Jewish Outlook



                         MICHELE SCHWARTZ: ASSOCIATION OF LIFE CYCLE EVENT PLANNERS
 M      ichele Schwartz is on a mission
        to eradicate the use of the phrase,
  “We plan bar/bat mitzvahs!” Why? Be-
                                                                                                                                             Her favorite question she’s ever been
                                                                                                                                             asked by a wedding planner taking her
                                                                                                                                             class? “What time is sunset on a Satur-
  cause, “mitzvah” is already plural. It is                                                                                                  day evening?”
  Hebrew for “commandments.” That’s                                                                                                             Members of the Jewish communi-
  why Michele created the Association of                                                                                                     ty who want to hire professionals who
  Life Cycle Event Planners (ALCEP).                                                                                                         know the answer to questions like this
  She believes Jewish community mem-                                                                                                         can search the directory to find profes-
  bers deserve the opportunity to work                                                                                                       sionals who are certified through ALCEP.
  with trained, certified professionals when                                                                                                     Currently Michele is Austin’s only cer-
  planning the special events that give                                                                                                      tified life cycle event professional. She is
  meaning to a lifetime.                                                                                                                     also getting her PWC (professional wed-
     In Michele’s view, an event planner                                                                                                     ding consultant) certification through
  whose only experience has been plan-                                                                                                       Nuptial Essentials.
  ning her own wedding does not have                                                                                                            When she’s not planning a simcha or
  the depth of knowledge needed to guide                                                                                                     attending a UT sporting event, you can
  families through important life cycle                                                                                                      find Michele involved in a number of dif-
  events. ALCEP provides education, cer-                                                                                                     ferent ways in the community. A member
  tification, and support to event planners                                                                                                   of Temple Beth Shalom, she is a regular
  about Jewish life cycles.                                                                                                                  participant at weekly Torah Study and is
     An Austin native, Michele grew up at                                                                                                    serving as the chair of the congregation-
  Congregation Beth Israel celebrating her                                                                                                   al retreat. She is active with the Jewish
  own life cycles as a child there. She went                                                                                                 Business Network and is the membership
  on to become an avid University of Tex-        take place in the lobby of the Grand Flo-     had a caterer try and bring in a deli tray    vice president of the National Council of
  as fan while studying for her degree in        ridian Beach Resort & Spa.                    to a mitzvah reception with ham, in-          Jewish Women.
  communications. Following her gradua-             “When I came back to Texas, I got          stead of turkey. We had to run to the lo-        Michele often gets asked how she
  tion she immediately migrated to Orlan-        the job with the best title ever — I was      cal grocery and buy out all the sliced        manages to do everything she does and
  do, Fla., and the House of Mouse!              the director of life cycles and celebra-      turkey to fix the tray. But, the family        maintain her active social life. She quips,
     Michele began her career in event           tions for Temple Emanu-El in Dallas,”         never knew! That’s when I learned how         “I don’t really know, but it’s working, so
  planning learning from the company that        she says.                                     to never let the family see me sweat!”        I’m not complaining! For those in this
  invited the mantra, “If you can dream it,         Temple Emanu-El in Dallas is a Re-         she says.                                     community who have known me since
  we can do it!” We were only limited by         form congregation of 2,600 member               Now, as the executive director of the       I was a child – I’ve finally hit my stride
  creativity. While working at Walt Disney       families. That calculates to at least 200     Association of Life Cycle Event Plan-         and grown up!”
  World, Michele helped to open the now          life-cycle events a year! Michele coordi-     ners, Michele teaches and certifies event       Michele Schwartz, CLCEP, PWC, is
  famous Wedding Pavilion and Disney             nated them all, sometimes having multi-       professionals throughout the country          executive director of ALCEP. Call her at
  Weddings Department. She was on the            ple events going on in different parts of     on proper Jewish life cycle customs for       228-0390 or visit the Web site www.al-
  team for the first and only wedding to          the building at the same time. “Once I        simchas (and even Shiva Minyanim).            cep.org for more information.



                      FAI LEE STEINBERG:
                     CALLIGRAPHY BY FAI LEE
            By Fai Lee Steinberg                 enjoy the beautiful letter writing.

 S      ome say that art and design do not
        mix. I believe that art and design are
  intermixable, and we juggle it in our life
                                                    When I was settled in Austin, I joined
                                                 Congregation Agudas Achim Sisterhood.
                                                 There were many opportunities to volun-
  every day.                                     teer in the synagogue. One of the oppor-
     How many times will you take a sec-         tunities involved selling invitations for
  ond look at a person because of how he         the sisterhood. This job led me to pro-
  or she dresses or at a product that has a      vide calligraphy services to some of the
  beautiful picture or design package? We        clients who bought invitations. Meeting
  look for beautiful, unique, and eye-pleas-     many wonderful people was what I en-
  ing things all the time. Centuries ago,        joyed the most in that experience.
  many sculptures, paintings and fashions           Before moving to Austin, my fami-
  were created and de-                                             ly owned a restaurant. I
  signed to beautify our                                           was pulled into the busi-
  surroundings.                                                    ness involuntarily due to
     Our life’s path goes                                          my parents’ lack of lan-
  differently in cul-                                              guage skills. Without
  ture and circumstance                                            any training, I learned
  based on situation. When I first moved          everything about the business on the job.
  to America from Hong Kong, my family           The experience I gained from this job is
  and I had a hard time adjusting to Amer-       far beyond what school taught me. By be-
  ican culture. It was exciting to be in a       ing in the service business, it gave me in-
  new place, but it was also very scary to       sight into how to treat and manage people.
  be in a place where you felt alone.               I met my husband in Colorado, and
     It was difficult at first in school. We       we got married in Austin. My husband          live overseas in China. During those six      in a wide variety of ways, such as select-
  had to learn to speak and understand           worked for Motorola for 25 years and re-      years, we traveled to many places in Asia,    ing the paper, color, design and layout
  English, but my classmates made me re-         cently retired as a consultant on his own.    explored many cultures, and increased         for your invitation and/or event decora-
  alized that writing Chinese is one of the      He is very active on the CAA board to-        our knowledge of the world as well as         tion. There are unlimited creative ways
  amazing things I could do. I learned writ-     day. We have two daughters. Rachel is         our appreciation of the United States.        to use calligraphy to add elegance to any
  ing Chinese calligraphy using a brush          a senior in high school and Shauna is in         Today I continue my education by tak-      event. Making beautiful lettering is the
  when I was young and began to ex-              eighth grade in middle school. We have        ing graphic design classes to enhance my      final touch for any event project.
  plore more about western art. I stumbled       two dogs, Ziggy and Sophie.                   skills and provide more than address-          For more information, call Fai Lee
  into calligraphy after moving to Austin,          Before my husband’s retirement from        ing envelopes. I have designed logos us-      Steinberg at 785-5267 or visit the Web
  where I took a few classes and began to        Motorola, we got the opportunity to           ing calligraphy or illustration. I can help   site www.calligraphybyfailee.com.
Special Advertising Supplement/The Jewish Outlook                   Business & Professional Women in Austin                                                         November 2009             B17



                          MATILDA O’CONNOR:
               BITS, BYTES & BOTS COMPUTER ADVENTURES
                   By Matilda O’Connor                             locations were in Colorado and we live in Austin! Out

W      hen I am asked the question, “What do you do?”,
       my response is, “I get to teach kids how to have
fun with robots, how to make computer games and how
                                                                   of the corner of my eye, I saw the word “License!” and
                                                                   that’s how our adventure began.
                                                                      What Bits, Bytes & Bots offered to children was not
to make movies!” Owning Bits, Bytes & Bots Comput-                 readily available in Austin. I knew I wanted to bring
er Adventures in Austin has been a perfect opportunity             this fun-filled, educational adventure to the area.
for me to combine my love of technology with my busi-                 With both Joe and I working in the technology sector
ness management and engineering background.                        at the time, we knew how important technology is in to-
   I have been a resident of Austin for 17 years. I spent          day’s world. The prospect of teaching technology skills
my childhood years in Boulder, Colo., skiing, playing              to children and helping them to prepare for the future
tennis and enjoying the wonderful Rocky Mountains. I               was extremely appealing. Working with children on im-
left Colorado to attend college at Stanford University in          portant skills such as design conceptualization, creative
Palo Alto, Calif., where I studied industrial engineering.         problem solving and troubleshooting while using tech-
After working in the Silicon Valley for several years at           nology tools in a fun environment is a fantastic way to
a high-tech company, I moved to Evanston, Ill., to go to           make an impact on children’s futures.
                                                                                                                                    Matilda O’Connor says it was son Riley’s love of Legos
the Kellogg Graduate School of Management, where I                    Within two weeks of contacting the corporate office, I
                                                                                                                                    that led her to Bits, Bytes & Bots Computer Adventures.
earned by MBA.                                                     knew that this is what I wanted to do.
   I finally arrived in Austin, where I have worked at                 Today, Bits, Bytes & Bots has been in Austin for al-        sionate about what they are teaching and who love to
several companies around the area. I am happily settled            most three years. We offer after-school classes, summer        work with children. I try to make a personal connection
down with my husband, Joe, and eight-year-old son, Ri-             camps, scout workshops, vacation day programs and              with my customers whenever I can. As a mother, I look
ley. Joe shares my love of technology, selling wireless            birthday parties.                                              at what I am offering from a parent’s perspective to en-
communication products to PC OEM companies.                           I have loved every minute of it. It is particularly grat-   sure that my business is relevant and providing an en-
   It was my son Riley’s love of Legos that led me to              ifying to me to see children’s eyes light up as they are       riching experience to the children who participate in our
Bits, Bytes & Bots a couple of years ago. Joe and I had            able to program their robots to do what they want and          activities.
explored the possibility of starting our own business,             when they successfully create players in their comput-            One of the best parts of owning Bits, Bytes & Bots is
but had not found one that really sparked our interest.            er games. It is a joy to watch their confidence grow as         that my son, Riley, loves what I do. Seeing his enthusi-
Riley had just started kindergarten and we encountered             they learn new skills and to see how proud they are            asm for the programs I offer inspires me on a daily ba-
the classic parent dilemma of what activities to have              when showing their projects to their parents. I also love      sis. Bits, Bytes & Bots has been a serendipitous oppor-
him participate in during the summer break. We came                seeing how proud parents are of what their children are        tunity for me to combine my career and my family life,
across the Web site of Bits, Bytes & Bots Computer Ad-             able to accomplish. To see children learn new skills and       while allowing me to use my educational background
ventures and were intrigued by their course offering. In           enjoy technology has been extremely satisfying.                and to fuel my love of technology.
particular we were drawn to a robotics class since Riley              My corporate experiences have taught me to operate           Call Matilda O’Connor of Bits, Bytes & Bots Com-
loves Legos and robots.                                            my business with integrity and quality. I strive to offer      puter Adventures (www.bitsbytesbots.com) at 415-
   The only problem was that all the Bits, Bytes & Bots            the best programs possible, with teachers who are pas-         4120.



                       LISA SCHMITT: THE GIRLS’ SCHOOL OF AUSTIN
              By Lisa Schmitt                       at the Air Force Geophysics Laborato-         ed a paper at Bilkent University in Tur-

I arrived in Austin in July 2008 to be the
  new head of The Girls’ School of Aus-
tin, a private school for girls in grades
                                                    ry and thinking that I wanted to be a re-
                                                    search physicist, I accepted a fellowship
                                                    at Boston University in space physics.
                                                                                                  key. Each trip expanded my capacity an
                                                                                                  educator.
                                                                                                     After 20 years in schools, I remain as
K-8. Austin is quite a change after two                Some people set out intentionally to       excited and passionate as I ever was. I
years in upstate New York at the Emma               become teachers, and others discover this     truly love walking up the hill to my of-
Willard School, a historic girls’ school            calling. Parker Palmer, author of “The        fice and being enthusiastically greeted by
and the alma mater of suffragette Eliz-             Courage to Teach,” describes discovering      our students and being in the presence of
abeth Cady Stanton and, more recent-                who you are and what you can offer as         inspiring teachers.
ly, actress Jane Fonda — women known                the ways that close behind you as well as        My career progression is not unusual
for strongly held, sometimes unpopular,             the ones that open ahead.                     for a head of school. I began as a class-
views that they passionately pursued.                  While in graduate school in physics        room teacher and soon found myself tak-
   Before that I was a founding academ-             and astronomy, I discovered that I en-        ing on more responsibility on campus —
ic dean at a private high school in Sonoma          joyed teaching more than research and         from chairs of committees, coach, dormi-
County — where I introduced a three-year            that I was good at it. After this existen-    tory “head,” and department head, to ac-
interdisciplinary math-science program.             tial crisis and completing a master’s of      ademic dean in two schools.
That came after serving as a physics and            art in teaching from BU, I assumed that          I am in the office by 7:30 a.m. The typ-
math teacher, science department head,              I would teach in a public school. I did so    ical day will include meetings with facul-
cycling coach and outdoors education in-            for two years, but a friend suggested that    ty and parents, and, in this small school,
structor at Northfield Mount Hermon                  I take a look at private schools, particu-    a repairperson or contractor. Parent vol-
School in the Connecticut River Valley.             larly since I enjoyed designing my own        unteers form the bulk of my “staff,” and
   I share a passion for organic farm-              curriculum and being able to work close-      I meet with at least one group of parent
ing and local and sustainable agriculture           ly with students and families. I accepted     volunteers every day. Walks around cam-
with my husband, Jack. Our first house               a position as a physics teacher at North-     pus and conversations with students fill        el the way we would hope that people
and now a farm in New Hampshire that                field Mount Hermon and have been in            in many of the spaces in between. I take       would live their lives — as whole, eth-
we are renovating have been laboratories            private schools ever since.                   a short dinner break and usually return to     ical, respectful and kind adults. In my
for sustainable living and energy conser-              Since then I have traveled widely. One     the office to catch up on e-mail or work        mind, that means that every constituency
vation. My husband is retired from civil            of the advantages of private schools is       on something that requires quiet, uninter-     (teachers, parents, students, administra-
service and is pursuing his passions as a           that travel and professional development      rupted time.                                   tors, even vendors and contractors) must
sculptor and farmer. Once a month I head            are encouraged and supported by the              My goals for The Girls’ School of Aus-      also model these behaviors. There is no
east with an empty suitcase and return              schools. I’ve been to the Arctic twice —      tin is to continue to build on the founda-     message more powerful than walking the
with a suitcase full of organically grown           backpacking and dog sledding. I partici-      tion of community and creatively that I        talk. Children see everything.
vegetables.                                         pated in a winter mountaineering course       have found there, to continue to improve          I have no children (or I have roughly a
   I received my undergraduate degree in            in the White Mountains of New Hamp-           the facilities, and to further enhance the     thousand!).
physics from Rensselaer Polytechnic In-             shire (guess I won’t need that skill in       program.                                        Contact Lisa K. Schmitt, Head of
stitute, where I had an Air Force ROTC              Austin!), a National Outdoor Leadership          My most strongly held conviction            School, The Girls’ School of Austin, at
scholarship. After serving my four years            School course in Wyoming, and present-        about schools is that they must mod-           lschmitt@thegirlsschool.org or 478-7827.
B18   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                    Special Advertising Supplement/The Jewish Outlook



 D      onna Balser, a Texas A&M Univer-
        sity graduate who, almost literal-
  ly, bleeds maroon, never imagined she
                                                               DONNA BALSER:                                                                company, it didn’t take long until Balser
                                                                                                                                            was the proud new owner of CNT Austin.
                                                                                                                                               “I have empathy for busy families and
  would be a longtime Austin resident who
  hires University of Texas students every
                                                      COLLEGE NANNIES & TUTORS OF AUSTIN                                                    a passion for helping make these families
                                                                                                                                            stronger,” she explains. “Two of the most
  day! As the owner of College Nannies &                                                      working mother and the joys and strug-        stressful decisions for families are find-
  Tutors (CNT) of Austin, Donna hires not                      A case study                   gles that come with the job,” she says.       ing childcare and managing the struggles
  only Longhorns, but also students from                                                                                                    of their children’s education.”
  other area institutions for highly compet-
                                                      Katy (name changed) dreamed of              Stay-at-home working mom                     From corporate management to full-
                                                   getting into Texas A&M. Although              As a mother of three, Donna’s dream
  itive nanny and tutor positions.                                                                                                          time mom and now owner of a nanny
                                                   she was a good student at Anderson,        came true when she left the corporate
                        Balser earned de-                                                                                                   and tutoring venture, Donna Balser is
                                                   like many others, she had test anxiety.    world to stay home with her children. “I
                     grees in engineering                                                                                                   proof that every experience a woman has
                                                      “At College Nannies & Tutors,           have to admit, there were a lot of mixed
                     and computer science                                                                                                   can lead to opportunity.
                                                   our staff worked with Katy to help         feelings, often craving the need to get out
                     while at A&M. In the
                     1980s most engineers
                                                   her overcome this,” Balser explains.       and do intellectually stimulating things,”                  What’s next?
                     were destined for Dal-        “We identified what made her anx-           she explains. She tried working from             On several Saturdays a semester, one
                     las or Houston, but in a      ious and worked to equip her with          home but chose instead to immerse her-        will find free practice ACT/SAT tests
                     twist of fate she was of-     techniques to reduce her anxiety.          self in being a full-time mom. “We had        held at the learning center to prepare stu-
                     fered an opportunity             “I am happy to report she is an         very active and full lives,” she says.        dents for their college careers. The suc-
                     in Austin. She met the        A&M student, reaping the rewards              Active is an understatement. In addi-      cess of the Far West Boulevard location
  love of her life while camping on the St.        of her efforts. We also feel rewarded      tion to her children’s bustling schedules,    and the demand for tutoring have led to
                                                   because that’s what we strive for –        Donna and Doug made a point to take           the opening of a second learning center
  Lawrence Seaway in upstate New York.
                                                   helping students achieve their goals.”     the kids camping, boating, and traveling      in the Four Corners neighborhood.
  Doug Balser, a Purdue University engi-
                                                                                              to the homes of extended family mem-             College Nannies has been placing nan-
  neering graduate, is originally from Indi-
                                                                                              bers scattered around the country.            nies in homes all over the Austin area.
  ana. Enamored by the descriptions Don-         Northwest Hills and enjoyed successful
  na painted of Austin and its rolling hills,    careers in corporate management. “The              Re-entry to the workforce               CNT’s on-call nanny service has been
  Doug moved to Texas only to be spoiled         experience provided plenty of opportu-          After enjoying all the blessings that      growing rapidly and helps families by
  by the best the state has to offer, the        nities for multitasking,” Balser explains,   come from being a stay-at-home mom            providing date-night, emergency and oc-
  beautifully eclectic Austin.                   “as well as dealing with stressful situa-    for 16 years, Balser’s passions sent her      casional childcare at a moment’s notice!
     Balser was raised in Corpus Chris-          tions and working with a variety of peo-     in another direction — a terrific blend of        “My goal is to continue to open addi-
  ti in a family of eight. Her large family,     ple. I enjoyed my work to such a high        her experiences and desires.                  tional learning centers in Austin and to
  along with Doug’s family of 11, inspired       degree that I never imagined leaving the         “It was definitely time for me to move     be the local childcare and education ex-
  the strong family values that have always      corporate world.” That is until she expe-    on,” she says. Her children Stephanie         perts for all ages of children,” she says.
  been a part of their lives. “It was our be-    rienced the pull and joy of motherhood.      and Nick are now Aggies themselves,           “I have no doubt that I will continue to
  lief in the value of family that later be-     During this time, Balser learned to em-      and Samantha is a student athlete at An-      grow personally through daily challeng-
  came an important ingredient in the de-        brace the concept of balance.                derson High School.                           es, new experiences and opportunities.”
  cision to start College Nannies & Tutors          “The constant juggle of work, chil-          After learning about College Nannies        Contact dbalser@collegenannies.com
  here in Austin,” Balser says.                  dren, church, school and marriage devel-     & Tutors, an up-and-coming Minneapo-          or 372-8385 for more details, or visit the
     The newly married Balsers settled in        oped in me a deep understanding of the       lis-based nanny service and K-12 tutoring     learning center at 3908 Far West Blvd.


                 By Sara Burden-McClure
                                                                   SARA BURDEN-MCCLURE:                                      ry, a purpose — and the girls soak up this information

 M        usic has always been a huge part of my life. I be-
          gan piano study at age 5, then added organ and
                                                                                                                             and work to communicate it through intonation, phras-
                                                                                                                             ing and dynamic shading. Much of our music is in three
  harpsichord with some of the nation’s best teachers (and
  classical guitar, string bass, choral conducting, compos-
                                                                     AUSTIN GIRLS’ CHOIR                                     or four voice parts, although our Senior Ensemble often
                                                                                                                             sings in five to eight parts.
  ing …), all the while promising my parents that I was         in September 1990. I thought I was taking on a three-           Austin Girls’ Choir has done amazing things in its
  going to do something practical when I grew up.               month project in single-gender education, but when           short tenure. Our annual concert tours take us across
     Meanwhile, I became a professional musician, play-         Gov.-elect Ann Richards requested the participation of       the United States and Europe, with nightly performanc-
  ing and conducting for worship services (my first steady       that first group in her inaugural prayer service, the proj-   es. Along the way, we lap up history, art and ambiance,
  job was at 11), weddings and funerals to help pay for         ect had to extend — and then grew. Gov. Richards was         making new friends and discovering a commonality in
  my education. I was a special student at Peabody Con-         a big fan and a strong influence, and I will always be        the midst of different cultures. In June 2008, we even
  servatory in Baltimore at 15, graduated from Inter-           grateful that she pushed me to follow                                            sang at the White House for then-
  lochen Arts Academy at 16 and received my BA from             my heart. I finished the hydrogeology                                             President George W. Bush. We’ve
  Oberlin College Conservatory at 20.                           degree, but the passion for music and                                            been featured on BBC Radio and
     Trying to be practical, I switched to broadcasting. I      teaching was paramount.                                                          CNN and appeared on C-SPAN, Bet-
  got my master’s degree in communications from Indi-              Austin Girls’ Choir serves girls                                              ter Homes & Gardens Network and
  ana State University, working on-air in radio by day and      ages 8-18 from Austin and surround-                                              countless TV and radio programs. At
  as a television producer and director by night. In 1984,      ing communities. The girls have di-                                              home, we’ve enjoyed performing with
  I jumped to a top-10 market for TV work, married my           verse backgrounds but tend to be high                                            Austin’s professional fine arts organi-
  college sweetheart — also a musician — and got back           achievers with a thirst for new musical                                          zations, and this year will be our 17th
  to steady music gigs on the side. Later, as he went           experiences. Most enter as beginners                                             as featured artists for the Dickens on
  through graduate school, I worked in advertising and          and find great support and encourage-                                             the Strand Festival in Galveston.
  public relations, and served a church as music director.      ment from the whole choir team.                                                     Colleagues often tell me that Aus-
     When we came to Austin in summer 1988, we                     Our Junior Choir for ages 8-13                                                tin Girls’ Choir is widely regard-
  thought it was for a year or two at most. My husband          meets twice weekly, and our Senior                                               ed as one of the nation’s top 20 tre-
  was the new music director at Austin Seminary, but the        Ensemble for advanced singers age                                                ble choirs. The girls and I are proud
  TV job I’d been offered disappeared. I fell back on mu-       13-18 meets weekly. An intermediate                                              to have earned that reputation for ex-
  sic, working as a church musician. I also landed a part-      group sings with both ensembles, supporting the young-       cellence through years of solid results and fine perfor-
  time religion editor position at the Austin American-         er girls even as the older girls mentor them. We audition    mances, and we work hard to maintain and build on that
  Statesman and drove my editors nuts as I insisted on          and welcome new girls in January, May and August.            high standard. My 35-plus years in music have been full
  writing about non-Christian holidays and faith activi-           We emphasize quality over quantity and develop            of beauty and hard work. I juggle multiple projects, jobs
  ties. I sat on the Communications Board of Austin Met-        teamwork, commitment, personal responsibility and            and family (Kevin and I are proud parents of Ian, a fan-
  ropolitan Ministries and introduced a series of interfaith    self-confidence. Our Web site (austin.girlschoir.com)         tastic third-grader). I’ve learned to be focused and ef-
  discussions and lectures. And I started work at the Uni-      describes our activities. I have always found that if you    ficient, to manage and fundraise, to simultaneously en-
  versity of Texas on a more practical degree in yet anoth-     believe in kids and give them the tools they need, the       gage and teach a huge range of levels and ages, and al-
  er field: hydrogeology.                                        sky is the limit. From the start, I have taught basic mu-    ways to be open to learning more!
     In our first few years here, my husband worked with         sic theory and sight-reading along with vocal technique.      Contact Sara Burden-McClure at 453-0884, 587-
  a boys’ choir. Sisters of the boys begged me to start a          Our repertoire includes songs in several languag-         5699 (cell), 453-0886 (fax) or sarabmcc@flash.net.
  girls’ choir, and Austin Girls’ Choir began 19 years ago,     es and genres. Every song has a story, a cultural histo-     Web site: www.austin.girlschoir.com.
Special Advertising Supplement/The Jewish Outlook                Business & Professional Women in Austin                                                           November 2009          B19



                        DEBRA PATT, MD: TEXAS ONCOLOGY
                By Debra Patt, MD                      lege of Medicine in Houston, a master’s in pub-

I  t is a privilege to take care of cancer patients.
   I learn from them every day. I see in them
courage to meet life’s challenges, inner strength
                                                       lic health at the University of Texas School of
                                                       Public Health and a fellowship in medical on-
                                                       cology and hematology at MD Anderson Hos-
that drives them to survive, and appreciation          pital, I finally made it back home.
for each and every day.                                   Moving to Austin has been a tremendous ex-
   I joined Texas Oncology in 2006. I am a med-        perience for me. In my practice in Austin we
ical oncologist and hematologist, which means I        have a robust clinical research program that al-
specialize in patients with cancer and blood dis-      lows me to give my patients the possibility of
orders. Though I see all cancers and blood dis-        newer therapies for a difficult disease. In ad-
orders, I have a research and clinical interest in     dition, being the medical director of the breast
breast cancer. Here in Austin at Texas Oncolo-         cancer pathways for the US Oncology Net-
gy I have been able to design research for breast      work, I have the opportunity to impact the
cancer, enroll patients on clinical trials, imple-     treatment of breast cancer by implementing ev-
ment evidence-based medicine in the care of on-        idence-based cancer care across the country.
cology through our pathways task force, prac-             As most know, cancer treatments need to im-
tice in a setting where I am able to provide ex-       prove. In my lifetime, I can see the paradigm of
cellent patient care, and keep my patients close       cancer treatment changing. It could move from
to their home while they receive treatments.           a tragedy to a curable or chronic disease. It is
   My husband Hanoch and I moved to Austin             only through research that we will stand on the
from Houston in 2006. We met there in medical          shoulders of those who have preceded us to im-
school over our cadaver. Hanoch is a pediatric         prove cancer care. This is what drives me in
cardiologist in town with Children’s Cardiolo-         what I do.
gy Associates. We have three children: Eliana,            My days are busy. I’m fairly certain that is a
Gabi, and Jacob. Eliana is 7 years old and is in       truism among all mothers. I am lucky for all I
second grade at Casis Elementary School. She           have. In my career as an oncologist I aspire to do
is the family naturalist. When she is around,          all I can to help my patients live longer and better
there is usually something crawling or creep-          lives – free from cancer. I hope to make a palpa-
ing nearby. Gabi, 4, attends the Child Devel-          ble impact on my field by advancement through
opment Center at Beth Israel. She is our enter-        research. Personally, I hope Hanoch and I raise
tainer. She is smart as a whip and always has a        happy and healthy children who can laugh at
smile on her face. Jacob is 15 months and also         themselves, have inquisitive minds and want to
attends the CDC at Beth Israel. He seems to be         better the world around them. In the meantime I
running the household these days.                      truly enjoy each day. I get that from my patients.
   Like so many residents of Austin, I graduated        Debra Patt, MD, MPH, Texas Oncology
from the University of Texas. After completing         — Central Austin, 6204 Balcones Drive Tele-
medical school and residency at Baylor Col-            phone: 427-9400. Fax: 302-1408.



                                                                                                                              CAMMIE HARPER:
                                                                                                                            CAMMIE’S CRITTER CARE
                                                                                                                      By Cammie Harper                have the occasional bird, guinea

                                                                                                              I  established Cammie’s Critter
                                                                                                                 Care in 1986 in New York City
                                                                                                              when in-home pet sitting was vir-
                                                                                                                                                      pig, white rat, etc. I don’t, however,
                                                                                                                                                      pet sit for reptiles (or anything that
                                                                                                                                                      requires me to feed it live animals).
                                                                                                              tually nonexistent. By networking          I am also capable of administer-
                                                                                                              with veterinarians, I built a client    ing medication, including insulin
                                                                                                              base, and the business became very      shots to diabetic pets.
                                                                                                              successful.                                I am (obviously) an avid ani-
                                                                                                                 Among my New York clients            mal lover, and my goal is to con-
                                                                                                                                                      tinue giving loving care to my fur-
                                                                                                              were Marvin Hamlisch, Elizabeth
                                                                                                                                                      ry friends.
                                                                                                              McGovern and Peter Jennings. Be-
                                                                                                                                                       Contact Cammie Harper of Cam-
                                                                                                              cause Cammie’s Critter Care was         mie’s Critter Care at 250-8768 (of-
                                                                                                              so unique, my business was spot-        fice) or 947-3332 (cell).
                                                                                                              lighted on a television show. I was
                                                                                                              followed around for a full day and
                                                                                                              taped for one of the daily segments.
                                                                                                                 I moved to Austin in 1992. I grew
                                                                                                              up in Pittsburgh and after I moved
                                                                                                              to New York, my parents relocated
                                                                                                              to Austin. I came here because I’m           Cats and dogs are my
                                                                                                              an only child and felt the need to be        main clients, but I do
                                                                                                              near my parents.                              have the occasional
                                                                                                                 I started Critter Care in Austin
                                                                                                              on a part-time basis and moved it                bird, guinea pig,
                                                                                                              to full time in 2004. Because I love         white rat, etc. I don’t,
                                                                                                              what I do so much, I have not had a            however, pet sit for
                                                                                                              day off since!                                reptiles (or anything
                                                                                                                 My typical day consists of giv-
                                                                                                              ing midday breaks to dogs with                 that requires me to
                                                                                                              busy owners and visiting other pets           feed it live animals).
                                                                                                              whose owners are away. Cats and
                                                                                                              dogs are my main clients, but I do
B20   14 Cheshvan-13 Kislev, 5770                               Business & Professional Women in Austin                                   Special Advertising Supplement/The Jewish Outlook



                   DEBORAH WILDER: CASINO KNIGHTS
 D      eborah and Scott Wild-
        er started Casino Knights
  in 1982 while she was in law
                                       mom to their son, Jacob. Work-
                                       ing with her husband has been
                                       both fun and convenient. “And
                                                                           fice.’ Coincidentally, the closing
                                                                           costs were $20,000.
                                                                              Deborah summarizes the
  school at the University of Tex-     how many moms can brag about        company’s approach to each
  as. During the law school years,     how their son learned to count      event: “When clients call you
  Casino Knights provided a part-      to 21 by playing Blackjack?”        for a party, they are all ready to
  time income to supplement            she says.                           have fun. We provide the enter-
  Scott’s earnings from his full-         One of the best parts about      tainment, and we make it easy
  time job.                            Deborah’s career change from        on the customer so their guests
     “If we had one party a month,     lawyer to party planner has been    will have ‘One Knight to Re-
  that was a big boost for the bud-    the flexibility offered by work-     member!’ It’s important to of-
  get of a young married couple!”      ing with her husband. She has       fer a complete party package so
  Deborah says.                        used that flexibility to bene-       there are no extra costs and no
     When Casino Knights first          fit their son, his friends and his   extra jobs for the host to do,”
  opened, the Wilders thought          schools. Deborah served as PTA      she says.
  they had invented an original        president at Jacob’s elementa-         The party planners at Casi-
  idea – bringing casino tables to     ry school for a year. While Deb-    no Knights (Deborah and Lee-
  a party where guests could play      orah was the den leader for Ja-     Anne) help customers put to-
  the games just for fun and en-       cob’s Cub Scout den, the boys       gether the right equipment pack-
  tertainment. Since then they         used the Casino Knights office       age for each party. “We try to
  have discovered that other peo-      for a sleepover, a wood shop        match the equipment with the
  ple have had the same “origi-        and a pingpong tournament!          group – sometimes it’s a Tex-
  nal idea” all over the country.         Deborah loves to tell the sto-   as Hold ’em Poker Tourna-
  In fact, Scott is currently pres-    ry about being home with their      ment, sometimes a mix of ca-
  ident of the National Associa-       18-month-old son when Scott         sino equipment, sometimes it’s
  tion of Casino Party Operators,      left a message from Vegas on        only the birthday girl’s favor-
  and casino parties have become       the answering machine. The          ite game. We do home parties
  the No.1 theme choice for par-       message said that he had won        that may only need one table
  ty planners nationwide. Deborah      the Craps tournament at Har-        up to full casinos to play 500       ty much any reason people have      who they would recommend for
  and Scott’s company now does         rah’s. First prize was $20,000!     or 1,000 people. We do lots of       for throwing a party is a per-      a casino company. “We have
  hundreds of parties each year.       “Mama didn’t know Daddy was         Project Graduation parties for       fect occasion to make it a casi-    great relationships with all the
     In the years since Casi-          that good at Craps!” she says       local high schools. We do birth-     no party.”                          hotels and event facilities in
  no Knight’s modest beginning,           The next week, Deborah and       day parties, bar and bat mitz-         Deborah is pleased to tell pro-   town,” she says.
  Deborah has stopped practicing       Scott were already scheduled to     vahs, charity fundraisers, school    spective customers that if they      For more information, contact
  law to work full time with Scott     close on the real estate purchase   reunions and company holiday         want a reference, they can just     Deborah Wilder at 444-2121 or
  while also being a full-time         for Casino Knights first ‘real of-   parties,” reports Deborah. “Pret-    call any hotel in Austin and ask    deborah@vegastexas.com.



                 CINDY DERRICK: BRITE IDEAS
              By Cindy Derrick                  balloon industry. She directed me to at-

  A     fter working in the medical cen-
        ter in Houston for several years
  and a trauma center in Beaumont, I was
                                                tend a balloon convention in the follow-
                                                ing months.
                                                  I went to San Francisco, where I vol-
  ready for a different kind of life for my     unteered to work on a balloon sculpture
  three small children and me. Moving to        (no experience required), which turned
  Austin in 1984, I began working in an         out to be the largest balloon sculpture
  area hospital as                                                      to date. During
  a unit teacher. I                                                     my long hours of
  found that teach-                                                     working on this
  ing was one thing                                                     sculpture I met
  for which I had                                                       several big names
                                                                                                                             PHOTO BY SCOTT STANFIELD
  a new passion.                                                        in the balloon
                                                                                                      A dragon made from balloons was built for the Chinese New in February.
  Working full-time                                                     world and began a
  and wanting to                                                        working relation-       Over the next several years, I became      five-year cycle. They get tired of bal-
  spend more time                                                       ship with Rocky      crew for several of the industry lead-        loons, so you have to offer choices. With
  with the children,                                                    Toomey, Chuck        ers as staff, project manager, crew chief.    Don I learned to work with fabric, lights
  I started to search                                                   Grueberman, Ma-      This education could not be bought. My        and special effects. In my travels I have
  for a solution. It                                                    rie Maldoli, Deb-    strengths allowed me to teach at sever-       been to San Francisco as crew for the
  was at this time                                                      bie Vlamis and       al of the industry conventions. My busi-      Black and White ball, Hawaii to deco-
  my career began                                                       many more. The       ness grew with the uniqueness that came       rate New Year’s Eve, New York to do a
  to take a different                                                   hours were long      from the confidence I got from those gi-       wedding.
  turn, to balloons,                                                    and the hands        ant production projects.                         My door into event decorating and
  gift baskets and                                                      ached but the en-       I have been staff and project manag-       teaching was balloons. I continue to
  party decorating.                                                     thusiasm and         er for many International Balloon Arts        teach classes for the intermediate balloon
     Early in my bal-                                                   watching as this     conventions. Crew chief means leading         artists in Austin and have my event dec-
  loon business, ed-                                                    monster bird took    and teaching on the fly to all skill levels    orating business as well. My company is
  ucation came in                                                       flight could not be   while coordinating a large staff of volun-    Brite Ideas and “our job is to make you
                                                                        ignored. This bird   teers to produce a mega lobby décor or a      look good.”
  many forms: dis-
                                                                                             grand ballroom design. It was at this con-     For more information, call Cindy Der-
  tributors, conven-                                                    was the Scarlet
                                                                                             vention I met Don Cheesman.                   rick at 255-2239, or visit the Web site
  tions and one-on-                                                     Macaw, measuring
                                                                                                                                           www.briteideastexas.com.
  one mentoring. I attended my first bal-        75 feet beak to tail, which flew into the        It was Don, who co-owned one of the
  loon class at the Dallas gift center, where   Guinness record books — one of several       lead decorating companies in San Fran-
  I met my dear friend of many years now.       creations of Toomey that I had the plea-     cisco, who taught me to expand my dé-                       “Our job
  She is one of the top instructors in the      sure to work on.                             cor offerings. He said clients are on a            is to make you look good.”
Special Advertising Supplement/The Jewish Outlook             Business & Professional Women in Austin                                                       November 2009         B21



                 KAREN SALEM: TOWN & COUNTRY LEATHER
                      By Karen Salem                         teens, with compatible, similarly diagnosed playmates

T     wo years ago I literally picked everything up and
      moved to Austin to start a new life and business.
   I had never been here and knew no one. I actually
                                                             and playgroups. The matches help the kids overcome
                                                             social deficits commonly associated with autistic spec-
                                                             trum disorders. This project has really taken off and is
based my decision on a Google search for the best place      so close to my heart. Contributing so much of my time
to live in America. Turns out the prediction was accu-       is worth it when I receive emails of appreciation from
rate considering how my business and family are thriv-       members who have benefited from positive peer interac-
ing here.                                                    tions facilitated through the site. I’ve given families an
   I love Austin and am here to stay, despite plans for      effective intervention without a price tag because I be-
a second store location in Houston later this year. I am     lieve laughter is the best cure and isolation is overrated.
truly blessed with two magnificent kids, Dylan, who              When developing our business concept, I wanted to
is 7, and Shelby, who is 5.They are so happy attending       create a store environment that would be a warm and
Lakeway Elementary.                                          personable shopping experience for our Austin custom-
   My husband and I have been together for 15 years          ers. When people visit Town & Country Leather for
and have formed a business partnership that allows me        the first time, we let them know it’s OK if they want to
to work and yet still be home with the kids. Eric brings     shop around before making a purchase instead of the
25 years of retail leather experience to the table, so he    high pressured approach used by some furniture retail-
operates the day-to-day aspects of the store. I handle the   ers. Nine times out of 10, customers come back. In this
creative aspects such as designing the Web site, which       economy people are price shopping, yet they still de-
allows customers to get a preview of the full line of        mand high quality when it comes to investing in new
leather furniture featured in our store.                     leather furniture. Whether it’s a sofa, sectional, reclin-
   I studied interior design at the Art Institute of Fort    er or home theater seating, they are going to get the best
Lauderdale and incorporate my own silk floral arrange-        deal in town with us.
ments, decorative pillows and art into the showroom. I          Our motto is “From Hill Country to High-rise…it’s
am also the spokes model in our frequently aired, local      all Texas style.” Simply put, we have it all. With so
television commercials which have been highly effec-         many new condos going up downtown, we capture the
tive in attracting customers to the store.                   modern tastes of the contemporary buyer. Yet, the ma-         five weeks, earlier than what you would expect.
   As an artist who lived in South Florida most of           jority of our styles are traditional to transitional leath-      As we get ready for the Hanukkah season and begin
my life, I feel it is important to reside in a city that     er furniture that would work in a variety of living room      to invite friends and family into our homes for the holi-
can evoke the same artistic inspiration that living on       and family rooms. Probably the most special thing             day, it’s a good time for the most affordable home make-
the ocean once did for me. I chose to buy a home in          about Town & Country Leather is the fact that people in       over you can buy – new leather furniture — because I
Lakeway because of the rugged, holistic beauty of the        Austin can now buy local and avoid the big box furni-         believe home is the most important place in the world.
Hill Country and proximity to Lake Travis where I            ture chain. All of our furniture is made in North Ameri-       Town &Country Leather, 2438 W. Anderson Lane
spend my time boating on weekends.                           ca. None of it is imported from China.                        (corner of Anderson Lane and Burnet Road next to
    I recently designed and launched the Web site www.           Most of what we sell is delivered the same week.          Houston’s). Telephone: 419-0002 Visit the Web site
AutismPlaydates.com, a much needed social network-           Even special custom orders, which make up 50 percent          www.TownandCountryLeather.com for more informa-
ing site that matches kids’ profiles, toddlers through        of our sales, are in the customers’ homes in less than        tion.



                   GINNY BELOFSKY: GINNY B PHOTOGRAPHY
F    rom years as an educator to her longtime love of the hearts and each year asked her to take photos for fami-
     camera, all of Ginny Belofsky’s accomplishments
have guided her career as a photographer.
                                                          ly holiday cards.
                                                            Ginny took time off from teaching after the birth of
   Offering on-location and studio sessions for people    her second child, Maia, in 2006. But she soon found
and pets of all ages, Ginny B Photography specializes in that she missed her students and the creative energy of
maternity, newborns, infants, children, families and spe- working with them. In order to capture Maia’s early
cial events.                                              days and to fulfill her artistic drive, Ginny’s energy was
   Capturing the many milestones in the life of a child,  focused on her camera. Since then, demand for her ser-
from the very beginning in mom’s belly to birthdays,      vices has exploded.
time as an infant, toddler                                                                Many of her first cli-
                                         Capturing the joy of childhood
and beyond, parents can re-                                                             ents were the same families
live and share these special                                                            she worked with as a teach-
times through professional                                                              er and who still cherish her                            Ginny Belofksy
photography.                                                                            photos from the ECP and
   Ginny’s focus on children                                                            AJA.                                  After she fell in love with photos Ginny had taken for
stems from more than 12                                                                   “She had such an outgo-          a friend, Tracy Solomon hired Ginny to take her son’s
years of teaching at the Jew-                                                           ing personality and natural        pre-bar mitzvah photos.
ish Community Association                                                               warmth. She felt like some-           Solomon said, “I loved working with Ginny because
of Austin’s Early Childhood                                                             one we would enjoy hav-            she made it so easy and the photo session was fast. She
Program and Austin Jewish                                                               ing even as a guest at my          worked around our schedule and she was so quick about
Academy.                                                                                son’s big event. We real-          having the photos up (on her web site) for us to view.
   Ginny has been taking                                                                ly appreciated her laid-back       She produced some amazing shots for us.”
photos for pleasure as long                                                             approach,” said Miriam                In addition to providing event photography, senior,
as she can remember. Even                                                               Zodikoff, who hired Ginny          child and family portraits and corporate headshots for
as a little girl, she enjoyed                                                           to photograph her son’s bar        private clients, Ginny’s photos frequently grace the cov-
photographing everything from bugs and birds to pets      mitzvah.                                                         ers of Parent: Wise Austin, regularly appear in The Jew-
and people.                                                 Miriam explained that Ginny quickly and easily                 ish Outlook and have also been featured in the Austin
   As a teacher, known as “Walking Sunshine,” she of-     posed shots for portraits the day before the event and           American-Statesman. She also donates services to the
ten had a camera at her side and enjoyed taking pictures during the party captured big moments like candle light-          Jewish Community Association of Austin and its Early
of children throughout the year for her classroom’s bul-  ing and speeches as well as smaller, meaningful, quirky          Childhood Program, Austin Jewish Academy and Nation-
letin board and projects like Mother’s Day gifts. Ginny   moments.                                                         al Council of Jewish Women, as well as the Austin Ballet
took photographs of every student in the school, which      “She did this all without ever getting in the way.             Guild and Now I Lay Me Down to Sleep Foundation.
were sent to family members in a handmade card for the What sets her apart from other photographers is that                 For samples of Ginny’s work and more information,
Academy’s Grandparents’ Day fundraiser.                   her big smile and warmth helped everyone relax in                contact her at ginny@ginnybphotography.com
   Parents noticed Ginny’s talent for capturing the can-  front of the camera, allowing our personalities to shine         or 586-7884 or visit the Web site
did expressions and natural smiles that melted their      through,” Miriam said.                                           www.ginnybphotography.com/.
B22   14 Cheshvan-13 Kislev, 5770                               Business & Professional Women in Austin                                       Special Advertising Supplement/The Jewish Outlook


                                    JAN FIEBIG: MAD SCIENCE OF AUSTIN AND SAN ANTONIO
                       By Jan Fiebig                                                                                          ing required of a classroom teacher – and Robert’s skills

 G       rowing up in Austin means I have seen Austin
         grow up. As a child I lived in “north” Austin in
  an area still referred to as Allandale. As early as fourth
                                                                                                                              as a businessman.
                                                                                                                                 Now, 12 years later, Mad Science of Austin and San
                                                                                                                              Antonio has grown into a wonderful business active in
  grade I knew I wanted to be an elementary school                                                                            18 Central Texas counties.
  teacher. To reach my goal of a Bachelor of Education                                                                           Imagine a room lled with happy children “learning
  degree, I attended Southwest Texas State University                                                                         science” in an informal Mad Science
  (now Texas State).                                                                                                          class that entertains and sparks curios-    Imagine a
     During that time I met and married my husband, Rob-                                                                      ity. That is the goal of Mad Science, a    room lled
  ert. I began teaching second grade and Robert worked                                                                        company providing after-school class-      with happy
  as a certied public accountant. Austin was growing                                                                         es, summer camps, in-school work-
  and we grew with it. We bought a house in an estab-                                                                         shops, special events, and birthday par-     children
  lished neighborhood and looked forward to starting our                                                                      ties for children in the Central Texas      “learning
  family.                                                                                                                     area. Children ages 5 to 12 are current-   science” in
     About this time a new company called Schlotzsky’s                                                                        ly enjoying Mad Science at more than
  Sandwich Shops was franchising in Texas. Robert, my                                                                         50 schools in Travis, Hays and Wil-        an informal
  brother and I purchased a franchise and opened sand-                                                                        liamson counties. Mad Science’s style          Mad
  wich shops in the Tyler/Longview area. My brother                                                                           of learning is called “edutainment,”         Science
  Tom moved to East Texas to run the shops, while Rob-                                                                        because the goal is to get children in-
  ert and I stayed in Austin and worked to pay for our                                                                        volved in hands-on activities while ex-     class that
  start-up company. We were in business with Tom for                                                                          ploring topics with enthusiasm and ex-      entertains
  17 years and opened a total of ve shops. In 1996 af-                                                                       citement.                                  and sparks
  ter 17 years we sold our interest in the sandwich shops                                                                        We have been honored to see our
  to Tom. He still owns and runs the very successful busi-                                                                    company win franchise-of-the-year           curiosity.
  ness in East Texas.                                                                                                         twice, once in 2001 and again in 2008. We have seen
     By this time our children, Jill and Scott, were moving                                                                   our summer day camp business become the top camp
  into high school. With the business sold, Robert looked                                                                     provider of all 150 worldwide Mad Science locations.
  at me and said, “What are you going to do now?” We                                                                          We are proud of all of the children we have met and en-
  started looking at other business opportunities. I still                                                                    couraged to love science. Each year we see a new group
  wanted to work with kids, but not in the public school                                                                      of junior scientists at shows, summer camps and in af-
  setting where TAKS testing was gaining importance.                                                                          ter-school classes enjoy our brand of hands-on science.
     One night Robert came home from his job as control-                                                                      Mad Science brings fun to birthdays and corporate
  ler vice president of Golfsmith and said he had found a      went to a discovery day to learn about the company. By         events as we spread science “edutainment” throughout
  new franchise that we should investigate. The compa-         the end of that October day in 1997 Robert and I knew          the Central Texas area.
  ny was called Mad Science and it seemed to t us. We         we had found the business for us. Mad Science incor-            Visit the Web site www.madscience.org for more in-
  could incorporate both of our strengths, business and        porated the joy and fun of teaching without any of the         formation. Mad Science (892-1143) is located at 6120
  education, in one business. We ew to Montreal and           dirty work – like testing, drilling, paper work and grad-      U.S. 290 West.



                    KAREN GAULT:
              DOORPOSTS JUDAICA AND GIFTS
               By Karen Gault                   cludes menorahs and dreidels, Sabbath

 D      oorposts Judaica and Gifts can help
        you nd that special Judaic item
  you need for your Simcha. Specializ-
                                                objects including candlesticks, kiddush
                                                cups and Havdalah sets, occasional
                                                plates and trays, mezuzahs and tzedakah
  ing in b’nai mitzvah and home furnish-        boxes created by Gary Rosenthal, Vi-
  ings, Doorposts offers the convenience        chinsky Judaic Pottery, Ed Cohen, Lior
  of shopping from your home. We pro-           Gluska and several more Israeli crafts-
  vide an innovative approach to shopping       men, as well as glass art by Tamara
  for Judaica — we will bring our store to      Baskin, Beames Designs, and Susan Ful-
  your home! Let us know what you are           lenbaum of Stained Glass Designs, and
  looking for, and we will bring our col-       breathtaking Tallit designed by Silk Bi-
  lection to you so that you can shop in the    joux, Reeva and Gabrieli Weaving. The
  comfort of your own home.                     Doorposts jewelry collection includes
     Doorposts carries beautiful Tallit for     Yemenite jewelry by Ben-Zion David,
  bat/bar mitzvah occasions, along with         one-of-a-kind works of art from See-
  all your other b’nai mitzvah ceremoni-        ka, unique designs by Neeta and Yossi
  al items, such as yads, Kiddush cups and      Steinberg and museum pieces by Cynthia
  kippot. We carry jewelry from Israeli         Gale. We also have home décor items
  craftsman that is unique and special. Our     from Israel by Victor Shrem and Mary
  home accessories are handcrafted from         Goldmintz, including wooden furniture,
  American Jewish artists and Israeli arti-     ceremonial objects and gifts by Kakadu
  sans. We have a unique selection of me-       and Enchanted World of Boxes.
  norahs, Sabbath candles, challah trays,          I grew up in El Paso, where our fami-
  Havdalah sets and mezuzah. Request a          ly attended the Reform congregation of
  personal showing of our b’nai mitzvah         Temple Mt. Sinai. My sisters still live             Unique Judaica and gifts                  tion in 1986. Dennis and I were married
  items, gifts and home accessories by call-    there, and one of them, Debbie, helps run                                                     in 1988. He is celebrating his 36th year
                                                                                                    — shop from your home!                    working at IBM. Joshua, our only son, is
  ing 577-5165, or visit the Web site www.      the Sisterhood gift shop. Every year, she
  doorpostsjudaica.com.                         travels to New York City to the Interna-      ists and exporters of Israeli crafts and art.   12 years old and in the seventh grade at
     I have partnered with more than 20 art-    tional Gift Fair to shop for her store. In       I have lived in Austin since 1983,           Canyon Vista Middle School, in Round
  ists and craftsmen from Israel and the        2007, she asked me to go along and help       when I moved here to nish school at            Rock Independent School District. He
  United States. These American Jewish          her choose items for the store. Meeting       the University of Texas. I met my hus-          has been working on his bar mitzvah
  and Israeli artists design and create hand-   the artists who crafted beautiful works of    band, Dennis, that same year. I gradu-          program at Kol Halev. I am planning my
  crafted pieces that are functional and yet    art for Jewish observances and holidays       ated from the School of Communication           adult bat mitzvah to coincide with his in
  beautiful. The Doorposts collection in-       was inspiring. I also met many Israeli art-   with a BS in organizational communica-          spring 2010.
Special Advertising Supplement/The Jewish Outlook
Special Advertising Supplement/The Jewish Outlook                   Business & Professional Women in Austin
                                                                    Business & Professional Women in Austin                                                       November 2009
                                                                                                                                                                  November 2009          B23
                                                                                                                                                                                         B23


    BLAIR SMITH & ALESHA MATHEWS: DIRTY DOG SELF-SERVE DOG WASH AND GROOMING
                          ATHEWS   IRTY OG ELF SERVE OG ASH AND ROOMING
I  tt all started in winter 2004. Best friends Blair Smith
      all started in winter 2004. Best friends Blair Smith
   and Alesha Mathews had recently moved to Aus-
    and Alesha Mathews had recently moved to Aus-
tin and came up with an idea that they thought would
 tin and came up with an idea that they thought would
                                                                 for 2009 had been to open a fourth location further
                                                                  for 2009 had been to open a fourth location further
                                                                 north. We found an awesome location on the corner
                                                                  north. We found an awesome location on the corner
                                                                 of Spicewood Springs and Mesa Drive – and it nally
                                                                  of Spicewood Springs and Mesa Drive – and it finally
work in a town as dog-friendly as Austin: a self-serve
 work in a town as dog-friendly as Austin: a self-serve          opened in August! We’ve already had such a great re-
                                                                  opened in August! We’ve already had such a great re-
dog wash. Their rst location of Dirty Dog Self-serve
 dog wash. Their first location of Dirty Dog Self-serve           sponse from the neighborhood.”
                                                                  sponse from the neighborhood.”
Dog Wash and Grooming opened in January 2004 on
 Dog Wash and Grooming opened in January 2004 on                     At the same time the pair was approached about
                                                                     At the same time the pair was approached about
North Lamar Boulevard and quickly became the talk
 North Lamar Boulevard and quickly became the talk               two downtown projects: The Austonian and The Aus-
                                                                  two downtown projects: The Austonian and The Aus-
of the town.
 of the town.                                                    tin Urban Vet Center. For the Austonian, the company
                                                                  tin Urban Vet Center. For the Austonian, the company
   “We couldn’t believe it when we won a coveted
    “We couldn’t believe it when we won a coveted                will provide consulting services to set up a dog wash
                                                                  will provide consulting services to set up a dog wash
‘Best of Austin’ from the Austin Chronicle. We had
 ‘Best of Austin’ from the Austin Chronicle. We had              and provide on-site grooming for the residents when
                                                                  and provide on-site grooming for the residents when
only been open for nine months at the time, and, pri-
 only been open for nine months at the time, and, pri-           the property opens in 2010. In the Vet Center, which is
                                                                  the property opens in 2010. In the Vet Center, which is
or to opening, it seemed like everyone we talked to
 or to opening, it seemed like everyone we talked to             set to open this fall, the company will have their fth
                                                                  set to open this fall, the company will have their fifth
thought we were crazy!” says Smith.
 thought we were crazy!” says Smith.                             location, providing both self-serve dog washing and
                                                                  location, providing both self-serve dog washing and
   However, they weren’t crazy, and only a year af-
    However, they weren’t crazy, and only a year af-             full-service grooming to all of the residents downtown
                                                                  full-service grooming to all of the residents downtown
ter opening that location, they began looking for a sec-
 ter opening that location, they began looking for a sec-        as well as people who work downtown.
                                                                  as well as people who work downtown.
ond location. They nally settled on the emerging
 ond location. They finally settled on the emerging                   “It’s going to be very convenient for those who
                                                                     “It’s going to be very convenient for those who
shopping district on South First Street and opened in
 shopping district on South First Street and opened in           work downtown to now drop off their dogs on the way
                                                                  work downtown to now drop off their dogs on the way
March 2006. In August 2007 they opened their third
 March 2006. In August 2007 they opened their third              to work and pick them up on the way home. In the Vet
                                                                  to work and pick them up on the way home. In the Vet
location on the corner of William Cannon Drive and
 location on the corner of William Cannon Drive and              Center there will also be daycare/boarding, a Groovy
                                                                  Center there will also be daycare/boarding, a Groovy
Manchaca Road.
 Manchaca Road.                                                  Dog bakery and, obviously, a vet. It’s going to be a re-
                                                                  Dog bakery and, obviously, a vet. It’s going to be a re-
   “We hadn’t planned on opening a third location,
    “We hadn’t planned on opening a third location,              ally cool space,” explains Smith. “After that, we take
                                                                  ally cool space,” explains Smith. “After that, we take
but when the opportunity presented itself, we took it.
 but when the opportunity presented itself, we took it.          a break on growth – well, at least until the next oppor-
                                                                  a break on growth – well, at least until the next oppor-
We’re really glad we did, and so are our customers
 We’re really glad we did, and so are our customers              tunity presents itself!”
                                                                  tunity presents itself!”
who live south of Ben White,” Smith says.
 who live south of Ben White,” Smith says.                           They both acknowledge that they have been very
                                                                     They both acknowledge that they have been very
   This year has brought some big changes. “In Au-
    This year has brought some big changes. “In Au-              lucky in spite of the recession. Mathews says, “Our
                                                                  lucky in spite of the recession. Mathews says, “Our
gust of 2008, our landlords on Lamar decided to sell
 gust of 2008, our landlords on Lamar decided to sell            mission is to help people take care of their dogs, and
                                                                  mission is to help people take care of their dogs, and
the building. We found out immediately that we had
 the building. We found out immediately that we had              that’s what we do every day. People in Austin take
                                                                  that’s what we do every day. People in Austin take
90 days to move as the new owners wanted to use
 90 days to move as the new owners wanted to use                 the responsibility of dog-ownership very serious-
                                                                  the responsibility of dog-ownership very serious-
the space for a new business they were planning. We
 the space for a new business they were planning. We             ly, and. because of that, we’ve been able to see con-
                                                                  ly, and. because of that, we’ve been able to see con-
found the new space on Guadalupe, signed the lease
 found the new space on Guadalupe, signed the lease              tinued growth in our sales. We feel very fortunate be-
                                                                  tinued growth in our sales. We feel very fortunate be-
and one week later the landlord on Lamar changed his
 and one week later the landlord on Lamar changed his            cause, truly, it was just luck that we chose to do some-
                                                                  cause, truly, it was just luck that we chose to do some-
plans,” says Mathews.
 plans,” says Mathews.                                           thing for a living that has been deemed ‘recession-re-
                                                                  thing for a living that has been deemed ‘recession-re-
   “We see the building sitting there for lease and won-
    “We see the building sitting there for lease and won-        sistant’.”
                                                                  sistant’.”
der what we would have done with the benet of hind-
 der what we would have done with the benefit of hind-             Dirty Dog has ve Austin locations to serve you. Vis-
                                                                   Dirty Dog has five Austin locations to serve you. Vis-
sight. However, the move to Guadalupe has been
 sight. However, the move to Guadalupe has been                  it the Web site www.dirty-dog.com to nd one nearest
                                                                  it the Web site www.dirty-dog.com to find one nearest
great for us and our customers,” she adds. “Our plan
 great for us and our customers,” she adds. “Our plan            you or contact info@dirty-dog.com for information.
                                                                  you or contact info@dirty-dog.com for information.                   Blair Smith (left) and Alesha Mathews.
                                                                                                                                       Blair Smith (left) and Alesha Mathews.


          By Patricia Rosen, MD
                                                                               PATRICIA ROSEN, MD:                                                The intent is to help clients reach their

A     fter 25 years of trying to x what is
      broke, I began a program that ad-
                                                                                                                                               potential and to avoid preventable ill-
                                                                                                                                               nesses through diet and lifestyle chang-
dresses health problems before they be-
come costly, both in nancial and human
                                                                              WELLNESS FOR WORKERS                                             es. I help people who never thought they
                                                                                                                                               could do it (lose weight, run a 5K, stop
capital. This has been my mission and pas-          the Louisiana state poison center closed     uring out how to tackle a problem. It         taking cholesterol medicines) do it.
sion since starting my career in medicine.          due to lack of funding. This was such a      worked. I felt happier, and it toughened         I have also developed a loyal following
   After undergraduate training at Ohio             great public health and emergency medi-      me to deal with life changes and gave me      of individual patients who desire preven-
State University, I attended the Medical            cine resource that many of us worked hard    extra strength to help my son.                tive medicine. They are seeking support
College of Ohio. My undergraduate in-               to get it up and running again. We suc-         I began to run races and obtained a        for maintaining a long quality of life.
terest was anthropology. It seemed clear            ceeded and, in the long run, a new center    good road bike that led to triathlons. I      Through biometrics, lifestyle coaching,
to me that culturally bound perceptions             in Shreveport was opened. I then moved       was happier and met great people, and         and regular and periodic feedback, they
strongly inuence health and behavior.              to Austin. I discovered Scott & White was    my cholesterol dropped below 200 for          learn what it takes to meet their goals.
   After a general internship, I worked             looking for someone to help staff a new      the rst time. My father had died of a           I still provide toxicology consultation
in public health on the Navajo Reserva-             residency program in emergency medi-         heart attack when I was in my teens, but      and have learned a lot about alternative
tion and later in England and then Cen-             cine and set up a poison center. In 1995,    I didn’t heed that wake-up call until I re-   medicines from seeing the side effects of
tral America. Wanting more clinical                 the Central Texas Poison Center became       alized that my self-prescribed therapy of     the “buyer beware” market of alternative
knowledge and experience, I returned to             the rst certied poison center outside of   exercise had treated my stress, depression    medicines. Some are good and some not
complete a residency in internal medi-              Dallas and Galveston and today serves the    and family history of cardiac disease.        so good.
cine. Then I attended Tulane Universi-              Austin area. In 1999, I became certied in      Armed with knowledge, training                 The use of exercise and lifestyle
ty School of Public Health and Tropical             the sub specialty of toxicology.             and my personal experience, I opened          change is always better than any medi-
Medicine, where I participated in a pre-               Also that year, I decided to stop com-    Wellness for Workers, providing pro-          cine. Knowing how to implement life-
ventive-medicine residency. While pur-              muting from Austin due to family con-        grams that address health and produc-         style change is the trick.
suing my master’s, I worked in emergen-             cerns. My son, Paul, who has a mild          tivity in the workplace with attention to        Today, my son is in a college setting,
cy departments. That was fascinating.               form of autism, needed a lot more of         stress and weight management, smoking         and I am married to a physically active
I was doing something with a quick re-              my time than I was giving him. I be-         cessation and other issues important to       husband who practices a healthy life-
ward — and hoped to inuence behavior               gan working in emergency departments         employers and their employees.                style. Marvin, my husband, also works
by planting the seed of prevention.                 in Austin while establishing a consult-         I have written a chapter for the Health    in my practice as a lifestyle coach to
   After nishing my master’s, I be-                ing practice in toxicology. I also began     and Productivity Toolkit (www.acoem.org/      our patients. I have two stepsons and a
came board-certied in emergency med-               working in occupational medicine clin-       HealthandProductivity.aspx). I am also a      grandchild who are all independent.
icine. Since then, I have taught emergen-           ics, as this eld seemed to encompass all    member of the Mayor’s Fitness Council            I do a lot of running. I nished the Bos-
cy medicine at Louisiana State Universi-            my interests in medicine. Soon after re-     and the Bicycle Coalition in Austin.          ton Marathon in four hours, 15 minutes.
ty and, after moving to Austin in 1992, at          turning to Austin, I became involved in         Using evidence-based methods and in-       I received the Female Grand Masters tro-
Scott & White Hospital. Although deal-              sports, primarily to reduce stress. I be-    formation, I provide worksite programs,       phy for my nish place in the TriWaco.
ing with the “knife and gun club” in the            gan running. I timed my runs so I could      including health risk assessments, as well       I am scheduled to do my rst Ironman
emergency department was interesting,               be there for my son when he came home        as products to companies. Metrics are         in Cozumel. At this point I am unsure
after a while I realized that most of what          from school and took on only night shifts    used to document return on investment for     this will alleviate stress, but for me it’s
I saw were people suffering secondary               in the emergency department to provide       programs. While at a worksite, I also offer   where I want to be.
illnesses due to lifestyle choices.                 more time for him. I would run up Mesa       nutritional counseling and exercise pre-       For more information, visit the Web
   While I was working in New Orleans,              Drive and down Far West Boulevard g-        scriptions during personal consultations.     site www.wellnessforworkers.com.
B24   14 Cheshvan-13 Kislev, 5770                             Business & Professional Women in Austin                                 Special Advertising Supplement/The Jewish Outlook




                                    ROSA N. SCHNYER, DAOM, L.AC.: SEEDS OF WELLNESS
                 By Rosa N. Schnyer               lom and also enjoy davening with the    constantly from intellectual explora-     ties and personal strengths, and gently

       I   am a doctor of Chinese medicine,
           an acupuncturist and an herbalist.
        Our family relocated to Austin three
                                                  Firepit Minyan in South Austin. As a
                                                  family, we are cultivating our place
                                                  in the world and
                                                                                          tion to household chores to intuitive
                                                                                          awareness.
                                                                                                                   I’ve written a
                                                                                                                                    coaching them onto the full expres-
                                                                                                                                    sion of their own personal balance.
                                                                                                                                       Natural therapies, including acu-
        years ago; David, my husband, a cog-      our community.                                                couple of books     puncture and Chinese herbs, botanical
        nitive neuroscientist, was invited to        Being raised                                               on the treat-       and nutritional strategies, are com-
        participate as a professor in the Imag-   Jewish in Mex-                                                ment of depres-     bined to help bridge the schism that
        ing Research Center at the Universi-      ico and exposed                                               sion; I teach       is often at the core of distress and ill-
        ty of Texas.                              from an early                                                 young people        ness. I have worked extensively with
           In Boston, I combined private prac-    age to contem-                                                and adults, prac-   people who experience stress-related
        tice with research at the Harvard         plative medita-                                               tice yoga, gar-     disorders, depression, anxiety, chron-
        Medical School Osher Institute. Now,      tion practices                                                den, cook, love     ic illness and women’s health issues.
        as a professor in the UT College of       gave me an ap-                                                to dance and        I see healing as transformation that
        Pharmacy, I’m developing an Inte-         preciation for                                                lead the Society    sometimes involves a radical change,
        grative Medicine Initiative and teach     diversity and                                                 for Acupuncture     other times unfolds as a gradual meta-
        about botanicals, nutriceuticals and      a passion for                                                 Research as co-     morphosis, and yet others, simply re-
        other Complementary and Alternative       building bridg-                                               president.          quires nding acceptance with genu-
        Medicine therapies and practice as        es of integra-                                                   In my work       ine joy and profound tranquility.
        part of the Weavings Wellness Group.      tion — integra-                                               as a clini-            Sowing the seeds of wellness that
           My daughters Ariela, 15, an avid       tion between the                                              cian for more       encourage transformation and kind-
        horseback rider and awesome writ-         ancient wisdom                                                than 20 years,      ness to oneself is essential in helping
        er, and Natanya, 11, a passion-           of Chinese med-                                               I especially en-    us replenish what may be missing and
        ate skateboarder, basketball play-        icine and con-                                                joy facilitat-      letting go of what may be binding.
        er and budding cellist, attend Ander-     temporary sci-                                                ing wellness           If you want a nurturing and effec-
        son High School and Murchison Mid-        ence, between                                                 by partnering       tive approach to dealing with pain, to
        dle School, respectively. Sharing our     the body and the                                              in a collabora-     manage chronic illness, to overcome
        home in Northwest Austin are Kaiya,       mind, between                                                 tive relationship   anxiety and depression or to simply
        our puppy dog; Morita, our cat; and       spirituality and day to day living.     that focuses on awakening the will        regain a sense of wellness and health,
        Luke, our gecko.                             Like many women and mothers          to get well and stay well, striving to    visit my Web site (SeedsofWellness.
           We’ve found a welcoming, warm          of my generation, I strive to balance   meet people where they are, fostering     biz) or call me at 743-6321 for more
        congregation at Temple Beth Sha-          my life while living fully, and move    awareness of individual vulnerabili-      information.




                                    SHARON MOORE, R.PH., & STAFF: THE MEDICINE SHOPPE
       By Sharon Moore, R.Ph.

 T    o all of our dear customers:
         This message is about The
 Medicine Shoppe “caring beyond
 prescriptions.” Our staff is dedicat-
 ed to the personal care and service to
 the health-care needs of every cus-
 tomer.
    The pharmacist and owner of The
 Medicine Shoppe, I personally am
 dedicated to all of my customers, as
 well as my staff. We have been es-
 tablished since January 1997 and
 are a reliable, caring pharmacy. We
 offer convenient service with lit-
 tle or no wait and a drive-thru win-
 dow. We also offer delivery service
 for additional convenience. We take
 most insurance plans as well as dis-
 count cards.
    We invite you to visit us and see
 how our services are outstanding in
 comparison to others. It will be our
 pleasure to assist each and every one
 of you with all of your health-care
 needs. Please visit us at 1508 W.
 35th St. (across from Randalls), near
 Shoal Creek Boulevard. Our tele-
 phone number is 454-2643.
    Thank you, from me and the staff
 of The Medicine Shoppe.




                                                                              Aeshah McVea, registered pharmacy technician, and Sharon Moore, R.Ph.
Special Advertising Supplement/The Jewish Outlook                 Business & Professional Women in Austin                                                          November 2009          B25



                    DARYL WEINMAN MOREHART: WEINMAN & MOREHART
  By Daryl Weinman Morehart            I was maid-of-honor in a wed-         nent criminal lawyer, sent me          I am now a full-time mother/

I  grew up in New City, N.Y.,
   the oldest of three sisters. Af-
ter graduation from Clarkstown
                                       ding in Tulsa, Okla. My first
                                       time there, I really liked it. But
                                       the people I met at the wedding
                                                                             small cases, mentoring and advis-
                                                                             ing me along the way. I could not
                                                                             have done it without them.
                                                                                                                    step-mother of three children:
                                                                                                                    Benjamin, in kindergarten; Na-
                                                                                                                    than, second grade; and Lindsey,
North High School in 1984, I           told me that, if I liked Tulsa, I’d      In September 1994, I met the        seventh grade. As the children
went to Colgate University in          love Austin. So that November I       man who would become my                have grown, I have increased my
upstate New York. After college,       visited Austin. Loving it, I moved    husband, Don Morehart, at the          time at the office. I now work
I didn’t know what I wanted            here in summer 1993 and did my        jail courtroom. I was new and          five days a week, but get home
to do, so I started a computer         last semester of law school at the    learning my way, and he helped         almost every day in time for their
graphics company, run out of my        University of Texas.                  show me around. A year later, in       after-school activities.
apartment in Westchester County,          One of my courses at UT Law        September 1995, we ran into each          Each new experience in my
while working part-time for my         School was a clinic in which I        other at a Dallas seminar and had      life has given me new perspec-
father’s Hardwood Flooring firm.        acted as student attorney in Child    our first official “date.” Two years     tive on my law cases. Although       tice of family law because it was
   After a year and half, I had a      Protective Services cases. During     later, we married. Since Don had       I deal in all aspects of fami-       too emotional for me. I looked
few graphics clients and was do-       one such case, I met lawyer KC        a daughter from his first marriage,     ly law, the primary focus of my      into other areas of law, but since
ing OK, but wanted regular work.       Anderson, who later became one        I also became a step-mom.              practice is divorce and/or cus-      I had firmly established my rep-
I landed a job on Wall Street          of my closest friends.                   At first, my husband and I           tody cases. When I first began        utation in the community as a
with JP Morgan doing graphics             In February 1994, I took the       maintained separate law practices,     as a family-law attorney, I had      family law attorney, those were
and presentation support. I felt I     bar in both Texas and New York        but after the birth of our first son,   the perspective of the child of      the cases that came to me. I de-
needed another degree to move          (I took the New York portion          in 1999, I wanted to cut back to       divorced parents. Then when          cided that because of my years
up their corporate ladder, so in       there on a Tuesday and flew out        stay home with him, so we merged       I married, I was able to add in      as a family law attorney and be-
fall 1990 I started night classes at   that night to take the multi-state    our practices and formed the firm       the perspective of what married      cause of my specific life experi-
New York Law School.                   and Texas portions in Austin on       Morehart & Weinman. This al-           life is like — how it takes work     ences, I had a lot to offer my cli-
   After a year in my job, I de-       Wednesday- Friday).                   lowed me to keep up with law           and can be difficult at times. It     ents. I can offer them realistic
cided Wall Street, New York City          While awaiting my results, I       practice, but spend much of my         helped me relate more to my          advice on what they can expect
and Corporate America were not         sought work. In a meeting with a      time at home with our baby. Two        clients. At the same time, I be-     during and after divorce, and
for me. I wanted to be in a place      local judge whom I had appeared       years later, in 2001, our second       came a part-time stepmother,         from the court, their spouse and
less cutthroat and slower, friend-     in front of as a student attorney,    son was born. I continued to stay      and that gave me a lot of insight    their children. I can also argue
lier and warmer. I also wanted to      she told me I should open my          at home with the boys until 2002,      into my cases — and helped me        my cases in court from a per-
focus on a more personal type of       own practice. I couldn’t imagine      when I returned to the office three     come up with creative solutions      sonal perspective, since I have
law than corporate. My parents         doing that straight out of law        days a week. Also, I studied for       for my clients. Then when I be-      lived through many of the same
were divorced when I was 14;           school. But, from watching me in      and passed the board certification      came a mom, I suddenly viewed        experiences as my clients.
even though an amicable split, it      court, she had confidence in me.       exam for specialization in family      my cases in a whole new light.                      ———
strongly impacted me. I decided           I got my bar results in May        law and was admitted to the Board      The first custody case that I han-       Contact Daryl Weinman More-
I was more suited to family law,       1994. I had nothing to lose by try-   of Legal Specialization, in 2000.      dled after becoming a mom was        hart at 472-4040 or 472-4086
which I focused on in school.          ing it on my own, so I did.              In 2004, my stepdaughter came       extremely difficult for me and        (fax), or visit the Web site, www.
   In June 1992, still in school,         KC and her husband, a promi-       to live with us full-time and          made me want to quit the prac-       morehartandweinman.com.



                                  CAMI DATO: CHAPARRAL ICE
                       By Cami Dato                             anything from individual paintings to personalized invi-

B     orn in Dallas in the late 1960s, I spent my ear-
      ly years growing up there until late 1984 when I
moved to Austin. Growing up in Austin was a contrast
                                                                tations for weddings, birthday parties, bar/bat mitzvahs
                                                                – in fact any celebration that may require an invitation.
                                                                In the last 12 months, however, I have downsized my
to my life in Dallas. The main variation between the            business, focusing on it in my spare time, since I have
two cities that I noticed was that Austin had that small-       taken on a new role at Chaparral Ice.
town feel to it. I attended Westlake High on the out-              At Chaparral Ice I was offered the opportunity to take
skirts of Austin and continued my studies at Texas Tech         the role of director of figure skating and group sales.
University in Lubbock. Then I moved back to Austin to           That offer allowed me to return to the line of work that I
finish at St. Edward’s University, where I obtained my           truly loved and am so passionate about. With my expe-
degree in psychology with a minor in art.                       rience from so many years in this line of work and the
   Upon completing my studies I moved into coaching             plethora of qualifications required to teach, the role was
ice skating full time. This was and had been my passion         just meant for me. Would this be a lifetime dream for
since when I was 4 years old. I was now doing some-             me? It was definitely one of them!
thing I loved and actually getting paid for it!
   I have continued coaching in some form and still dust                World-class customer experience
off the skates to this day and spread my knowledge to              I have integrated a lot of the sales and marketing ex-
the upcoming stars of tomorrow at Chaparral Ice in              perience I gained from running my own business into
Austin.                                                         my role at Chaparral Ice to make it a success. Organi-
   About seven years after leaving college, I married and       zation is key in my job role today, along with providing
started a family. I have two beautiful children, 9-year-        a world-class customer experience. Working in such a
old Aniston and 6-year-old Preston. Both are going to           niche area, it is important to go that extra mile for each
school in Westlake. While my first marriage didn’t work          individual customer to ensure that he or she will return
out, I have now remarried to what turns out to be an in-        well into the future.
dividual I met all those years ago back in Dallas. In              At Chaparral Ice I have changed our skating pro-
fact, he is my lifelong best friend’s brother.                  grams and birthday party offerings by providing more
   Damon is originally from England and lives and               choices to our customers. We present an assortment of
works in the United Kingdom. He works in sales and              options to suit all customer requirements and budgets.
marketing for a large telecommunications company and               The day in the life of Cami Dato starts early and fin-           My main goals in life are to do the best job I can for
has been for the last 11-plus years. We currently do not        ishes late at night. Having to ensure the two children are      Chaparral Ice and my customers and – equally as im-
have any pets in our household, although my younger             packed and off to school on time and to then start the          portant – to have a strong and happy family life and to
son occasionally creates his own mini-insect farm!              working day, I find that my life is nonstop and a diffi-          ensure that my children have the best opportunity in life
   When I started my family, I gave up my passion of            cult one to balance at times. If I’m not helping my sons        to make theirs just as successful.
figure skating due to commitments I had elsewhere.               get to their school activities, I’m organizing the busy          Cami Dato is director of figure skating and group
After a short time, however, I set up my own compa-             schedule for our birthday parties and skating programs          sales at Chaparral Ice. Call 252-8500, ext. 124, or vis-
ny, RTZY Works (www.rtzy.com), which enabled me                 at Chaparral Ice. I am sure there is a work-life balance        it the Web site www.chaparralice.com for more infor-
to make the most of my creative side. I design and sell         in there somewhere!                                             mation.
B26   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                       Special Advertising Supplement/The Jewish Outlook



                                           MARY FRANCES DESPRES:
                            MARRIOTT COURTYARD AUSTIN DOWNTOWN CONVENTION CENTER
                 By Mary Frances Despres                                                                                      group of event industry professionals committed to con-

 I  collect books and prints by an artist named Bryan An-
    dreas who paints whimsical drawings surrounded by
  poetry. In honor of my grandmothers, I bought one that
                                                                                                                              tinuing education and community service. Our annual
                                                                                                                              fundraiser, “Eat The Heat,” won a national award for its
                                                                                                                              outstanding theme and charity cause.
  reads, “Someday, the light will shine like a sun though my                                                                     My appreciation of good food and festivities comes
  skin and they will say, What have you done with your life                                                                   from being born and raised in Baton Rouge, which is in
  & though there are many moments I think I will remem-                                                                       southern Louisiana, the party capital of the world. My
  ber, in the end I will be proud to say, I was one of us.”                                                                   brother is even starting his own Mardi Gras Parade.
     One of the greatest things about being a catering sales                                                                     Since moving to Austin 17 years ago, I have totally em-
  manager is that I’m given the honor of helping peo-                                                                         braced this community. I am proud to be from a city where
  ple celebrate the “US” in their lives. I worked in event                                                                    so many rally to support nonprofit organizations. And nat-
  management for a corporation and a nonprofit for three                                                                       urally, there is usually a fabulous party planned by some-
  years before having the privilege of working as direc-                                                                      one with great dreams and vision. The absolute best part
  tor of special events at The Gallery at Chez Zee. Sharon                                                                    of working at the Marriott Downtown is that I get to be an
  Watkins, the owner, graduated with a degree in theater.       everyone’s lines written, the show will go on and create      ambassador of Austin. As I help people from all over the
  She taught all of her employees, from servers to man-         wonderful memories for the guests to last a long time.        country plan business meetings, I’m able to refer them to
  agers, to treat every meal like it was a special produc-         Joy and gratitude from hosts are the little Oscars I       our locally homegrown restaurants and activities and share
  tion. Customers were there for a special reason, wheth-       carry within my heart for a job well done. While at           the beauty and diversity this great city has to offer.
  er a business lunch or a rehearsal dinner, and they were      Chez Zee, I hosted many simchas. I found the most                I have four wonderful children. Danielle is now the
  celebrating with food.                                        beautiful part of these events was the thematic emphasis      assistant principal at Crocket High School and has a
     I still take this theory into consideration with every     on the history and traditions that were reflections of the     daughter, Amara. Justin, a medical courier and ani-
  event I help organize. As the producer, I listen to my        hosts’ heritage.                                              mal lover, has one son, Lucas. Andre is a sophomore
  clients’ dreams and goals for their special party. I meet        Last year while I was at Whole Foods Market Catering,      at Westlake High School, and Julia attends Westridge
  with the rest of my team, and the directors of differ-        I helped plan a b’nai mitzvah that not only took the deep     Middle School.
  ent departments take charge. At the Marriott Courtyard        religious meaning into the event and menu but also added         I truly feel blessed to be surrounded by such a large
  Downtown, I am surrounded by an award-winning chef,           the “Keep it Green and Local” theme. My husband, Paul         circle of wonderful family and friends, a socially con-
  a certified wedding planner and a banquet manager who          Despres, is an environmental consultant, and we have a        scious and spiritual community, good clients and dedi-
  has received honorable mention from our company.              1,000-square-foot organic garden, so I share the philoso-     cated peers at work and within the catering community.
  They design menus so that the plate is a colorful palate      phy for planning and organizing this theme. It was a fab-     At the end of each day, I give thanks and I am grateful
  filled with aromas and tastes to delight the audience.         ulous event! I plan to use it as an example of “Conscious     to be one of “US.”
     The event director coordinates delivery and set up         Catering,” which will be one of the keynote lectures at        Mary Frances Despres is catering sales manager for
  and pulls every prop needed to serve. We then set the         next year’s national catering conference being held here.     the Marriott Courtyard Austin Downtown Convention
  stage with décor, linens, china and a special staff to           I serve on the board of the Austin Chapter of the Na-      Center, 300 W. Fourth St. Contact her at 691-9225 or
  complete the production. With attention to detail and         tional Association of Catering Executives. We are a           mdespres@whitelodging.com for more information.



      CHRISTY CUTRIGHT SHINDELL: RCS ENROLLMENT CONSULTING                                                                                     ing and editing; reviewing academic test-
                                                                                                                                               ing records; and managing the college
        By Christy Cutright Shindell             come an academic counselor for students      focused on the idea of working with stu-         application timeline process. During this

  W       hen students make the transition       with disabilities at Texas Tech.             dents on college exploration and selecting       time we also provide guidance on tests,
          from high school to college, they         I was fortunate to meet my husband in     the right school. We quickly realized that       including the SAT, ACT and SAT II, as
  need specialized support to persist to de-     graduate school. He also was a student       simply getting students into the school of       well as assisting the student with any es-
  gree completion. With the national col-        services professional, and I found that we   their choice was only half the battle. We        says they may need to write. While we
  legiate freshman retention rate hover-         shared a passion for helping students be     wanted to offer students more. By adding a       are working with students on their appli-
  ing at just over 50 percent, it’s important    successful in college. In summer 2005,       “first-year” support mechanism to help stu-       cations, we also work with the parents
  that students find the “right school” for       Robert and I were married here in Austin.    dents make the transition from high school       to help make college affordable through
  them. It’s even more important, however,          While in Lubbock, I had an amazing        to college, we are better able to help stu-      the Free Application for Federal Student
  that they have the support that they need      experience working with college students     dents persist in their new environment.          Aid (FAFSA) and by identifying schol-
  to persist. I have seen bright students fail   with special needs. I pri-                                      Our style is highly per-      arships, both at the school of their choice
  out of the college or university of their      marily worked with stu-                                       sonalized to meet the indi-     and throughout the community.
  choice because the school did not meet         dents with a variety of dis-                                  vidual needs of each stu-          Once the student is enrolled in school,
  their individual needs and they did not        abilities and specialized in                                  dent and family that we         our work is only beginning. First-year
  have the support that they needed during       attention deficit disorders                                    work with. We take on a         support for our students is key to our busi-
  their freshman year.                           and learning disabilities. I                                  limited number of clients       ness model success. While other college
     I grew up in Austin and graduated           gained further experience                                     and are able to offer an ac-    enrollment consultants stop working with
  from Austin High School. While in high         working as an academic                                        cessible and tailor-made        students when they go off to school, we
  school, I was a member of the Red Jack-        adviser in the university’s                                   service. We focus our ef-       continue to engage them and their families
  ets and the Lady Maroons basketball            Rawls College of Business.                                    forts in three main areas. In   to make sure that the student is success-
  team. After graduating from Austin High,       In that role, I helped stu-                                   college exploration and se-     ful. We work with students in the summer
  I headed west to Lubbock to attend Texas       dents navigate their academic programs       lection, we work with students to explore        before their freshman year by engaging
  Tech University. During my undergrad-          through appropriate course sequencing        their interests, goals and talents by using      them in a “Time Management in College”
  uate years at Texas Tech, I was involved       and course content and provided them         the most powerful assessment tools avail-        seminar and also a “personal responsibil-
  in Greek life as a Kappa Delta and con-        with information about graduate school       able. We also assist students with curric-       ity” workshop. When they are at school,
  tinued my passion for athletics by joining     and career opportunities. It was at this     ulum and extracurricular decisions for ju-       we engage in weekly, scheduled calls to
  the women’s track and field team.               time that I realized many students who       nior and senior year of high school. By          the students and relay this information to
     After graduating with a degree in human     needed special assistance to be successful   doing this we identify colleges that are         the parents. We are there with 24/7 acces-
  development and family studies, I went on      in college simply were not getting it.       best suited to the individual and assist the     sibility to facilitate problem solving.
  to earn my master’s degree in higher edu-         When my husband and I relocated to        students and their families with final col-          Remember, if your college-bound stu-
  cation with a focus in student affairs from    Austin in early 2009, we saw an opportu-     lege choices, including housing, orienta-        dents don’t persist, they can’t finish the
  Texas Tech. It was during graduate school      nity to do something together to benefit      tion and registration.                           race. We are there to help them persist
  that I found my passion in working with        students making the transition from high        When students have chosen the schools         and act as coaches to help them meet
  college students, helping them to persist      school to college, so we created RCS En-     to which they plan to apply, we help             their goals!
  and ultimately make a smooth transition to     rollment Consulting, LLC.                    them with the application management              For more information, contact 382-
  the next phase of their lives. Before I fin-       When we first came up with the idea of     and financial planning aspects of the pro-        0635 or Christy@RCSConsulting.net, or
  ished my studies, I was recruited to be-       helping students make the transition, we     cess. This includes résumé building, writ-       go online to www.RCSConsulting.net.
Special Advertising Supplement/The Jewish Outlook                   Business & Professional Women in Austin                                                     November 2009        B27



      DALIA ALFORD: PIGTAILS & CREWCUTS
              By Dalia Alford                       and figuring out what holes there seemed

I grew up in northern New Jersey and
  moved to Texas at age 14. I came to
Austin to be a Longhorn 14 years ago
                                                    to be in the area. We were already a fan of
                                                    Pigtails & Crewcuts and the concept just
                                                    seemed perfect for our community.
and never left. I have been married for                I feel like my education and previous
six years to Brandon, a technical account           work experience influence every aspect
manager at Bancvue, Ltd. We have two                of how I run my current business. Al-
beautiful boys. Elijah is 3 years old and           though the field of cosmetology is new to
Samuel is 15 months. The boys split their           me, there is nothing I know more about
days between time with mom and dad                  than young children and their parents.
and going to fabulous Imagination Inc. in           It is so important to me to create an en-
Cedar Park.                                         vironment in which children are excit-
   I am the owner of Pigtails & Crew-               ed and happy and parents can relax and
cuts, a creative kid’s salon in Cedar               know that their child is receiving a qual-
Park. I seem to have stumbled into this             ity service. We try to provide that service
business, but it feels like a dream come            with enough extras that not only do chil-
true. I hold a bachelor’s degree in so-             dren agree to get a haircut, they look for-
cial work from the University of Tex-               ward to it and often don’t want to leave
as at Austin and a master’s degree in spe-          (which is fine, because we have lots for
cial education from Texas State Univer-             them to do and lots of boutique items,
sity. Most recently, before staying home            hair products, gifts and accessories for
for three years with my babies, I was an            mom and dad to shop for).                                                                 cuts making children and parents smile.
                                                       I also want to make sure that this is a
                                                                                                   It is so important to me to create
early childhood special education teach-                                                                                                      Sometimes my family joins me at work
er. Nothing makes me happier then being             convenient experience. For that reason         an environment in which children
                                                                                                                                              and other times we all meet back up for
around young children, and I especially             we opened in an exciting center where         are excited and happy and parents           dinner. We are fortunate to have flexible
enjoy bonding with their parents.                   the whole family can enjoy shopping,          can relax and know that their child         schedules and be able to blend our home
   I decided I was ready to come back               movies, dining and pampering.
to work, and after moving to the Cedar                 In addition to a background working            is receiving a quality service.         life and our professional life. My chil-
Park community, I wanted to find a way               with the target population, I am my tar-                                                  dren love “our haircut store!” There is
                                                                                                  activities for families, including Long-
to contribute to our community, surround            get population. I am a suburban mom           horn hair paint Saturday, special craft     nothing cuter then watching my own two
myself with happy children and parents,             with young children who is always look-       events, story times and more.               little ones greet other children as they
and spend my time in an environment that            ing for positive and productive ways to         A typical day in my life includes wak-    come in. They are so proud, and that is
was family friendly so that my children             spend time with my children. I want to        ing up with my kids, having some quali-     my goal!
and husband could spend as much time                be a favorite community hangout, not          ty snuggle and breakfast time before tak-    Pigtails & Crewcuts is located at 1335
with me at work as they wanted to. We               just a place where people dash in for a       ing them to school, and spending a good     E. Whitestone Blvd., Suite D135, Cedar
started researching children’s businesses           haircut. We offer all kinds of wonderful      chunk of the day at Pigtails & Crew-        Park. For information, call 259-4353.



                    RONI GENDLER: PHOTOGRAPHER




        By Roni Gendler                ies with a degree in photojour-         ture that millisecond, cement-      cately planned and have a tech-    at the Web site www ronigen-

P    ursuing an education in
     both psychology and pho-
tography at the University of
                                       nalism and a minor in psycholo-
                                       gy and French.
                                         I immediately set off on my
                                                                               ing forever, giving life to those
                                                                               moments we lose and never get
                                                                               back.
                                                                                                                   nical beauty that can only be
                                                                                                                   achieved through thought and
                                                                                                                   experience.
                                                                                                                                                      dler.com.
                                                                                                                                                         Whether your story is a bar
                                                                                                                                                      mitzvah, a wedding or fami-
Texas at Austin, I was unable to       own, working three years as a              My style is that of the con-       Individually, I have been pur-   ly portraits, I will always tell
decide which one was my true           full-time photojournalist at dai-       summate artist. The stories I       suing a long-term portraiture      the most complete and balanced
passion. A trip to Eastern Eu-         ly newspapers, stopping first            tell through my images evoke        project on twins that has tak-     story of your special event and
rope, however, led to a marvel-        in San Antonio, then Victoria,          emotion and playfulness in          en me around the world and will    deliver the most beautiful prod-
ous realization: My love of pho-       a city with a population small-         the viewer and have been de-        be published in book form with-    uct imaginable.
tography resides in the study of       er than that of my college. My          scribed as nothing short of stun-   in the next few years. You can      For more information, visit
human nature, in essence psy-          goal and constant pursuit is to         ning. I am a documentarian at       monitor my progress as well as     her Web site or contact ronigen-
chology. I completed my stud-          find the truth in life and to cap-       heart and my images are intri-      see some of my additional work     dler@gmail.com.
B28   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                     Special Advertising Supplement/The Jewish Outlook



                       KELLIE MOORE:
                 KELLIE’S KANDIES & COOKIES
               By Kellie Moore                   years. I was the regional manager of

 I   am originally from New Jersey and           business sales and the statewide govern-                                                                                      With more
     moved to Texas while in high school.        ment contract. It was a great job; I loved                                                                                     than 500
                                                                                                                                                                                  cookie
  I am married to Mark, who works for            it so much and would never have thought
                                                                                                                                                                                 cutters,
  Dell Computers. Our four boys range in         about leaving. But over time the compa-                                                                                         Kellie’s
  age from eight to 24 years old. The old-       ny merged with other wireless carriers,       week, so I started making stuffed cup-                                            Kandies
  est went to Colorado for college and has       which eventually led to layoffs. I had a      cakes, whoopie pies and truffles.                                                & Cookies
  decided to stay there; he loves the cool-      few options with the new company, but            Just one year ago I created my short-                                        can make
  er weather. The next son is a sophomore        decided that becoming a stay-at-home          bread cookie recipe — after at least 40                                         just about
  at the University of Texas, the next a se-     mom was best for my family and me.            failed attempts. These cookies have be-                                         anything.
  nior at Cedar Park High School, and the           Years later, I traveled to London with     come my most popular product. I think
  youngest a third-grader. They are all smart    a friend and was so inspired to create ed-    my cookies are such a hit because they         addition to company logos, we can add
                       and athletic — and        ible art after seeing window displays in      are a little spicy, covered in sweet creamy    your favorite picture to a cookie with the
                           keep me running.      shops, from the cobble streets outside of     fondant and then decorated so beautifully.     help of our special printer.
                               Before start-     Windsor Castle to the extravagant dis-           I absolutely love my little company.           We create cookies for bat/bar mitz-
                              ing my busi-       plays at Harrods. Candy and pastry were       I wake up everyday so excited to create        vahs, weddings, birthday goodies, favors,
                               ness, I worked    used in beautiful edible creations to en-     the next batch of cookies. We create and       corporate gifting and marketing. The
                               for GTE Mo-       hance the beauty of the products and dis-     bake to order, so each order is unique         packaging we use is crystal clear cello
                                       bilnet    plays. When I returned home, I immedi-        to the customer. We make our fondant,          bags, clear acrylic boxes and pastry style
                                        for 10   ately started Kellie’s Kandies.               which is just the perfect sweet topper to      boxes. All are wrapped with our signa-
                                                    Originally, Kellie’s Kandies was a can-    our cookie. We use the finest ingredients       ture pink and brown ribbons or the cus-
                                                 dy topiary and candy tree business, but       and, always, real butter, eggs and vanilla.    tomer’s choice of ribbon color to match
                                                 most of my business was being shipped            I am very inspired by art books, archi-     the event or company logo.
                                                 to New York and New Jersey for ta-            tecture and everyday objects. I am al-            We will be moving into our permanent
                                                 ble décor at bat/bar mitzvahs. Needing        ways creating something new and differ-        location at Ranch Road 620 and Lake
                                                 more local business, I began reading ev-      ent. It’s a great feeling when a customer      Creek Boulevard within weeks.
                                                 ery pastry book I could find and teaching      says, “Wow, that’s a cookie,” or they say         Call us to discuss your cookie ideas.
                                                 myself the art of pastry. For fun I began     it’s too pretty to eat. Go ahead … we’ll       We always suggest customers order two
                                                 creating fondant-covered sculpture cakes      make more.                                     weeks in advance, especially during No-
                                                 that looked like a purse, birdhouse, duf-        The cookie designs range from elegant       vember and December. We hope you find
                                                 fle bag, etc., and taking these over-the-      high heels, purses and dresses, to chil-       something to make you smile.
                                                 top beautiful creations to parties. The or-   dren’s party designs and company logo              For more information, visit the Web
                                                 ders began instantly. Then a friend need-     cookies. We can make just about any-           site www.KelliesKandies.com or call
                                                 ed pastries to take to her clients every      thing with our 500-plus cookie cutters. In     826-4294.



                                           MARY BETH BIRD: SPICEWOOD COUNTRY SCHOOL
                     By Mary Beth Bird                          right, which was to be 100% personally involved daily             Being deeply involved with the children daily as their

 I  grew up in Forth Worth and came to the University of
    Texas to study education, having known for years that
  I would be a teacher. Eager to get underway, I graduat-
                                                                with parents and children and never ask teachers to do
                                                                anything that I haven’t done myself.
                                                                   I began to plan interesting unit themes that stimulate
                                                                                                                               “principal” and music teacher is also just plain fun! Dur-
                                                                                                                               ing the summer months, more children come to swim,
                                                                                                                               ride horses, play sports and do all sorts of “campy”
  ed in three years and immediately began teaching first         the senses about people, animals, the arts and our world.      things as part of our special summer camp sessions.
  grade in the inner city here.                                 I made the school building, which had formerly been a             In 29 years, I have been blessed to touch the lives of
     During the three years I taught in the Austin school       home, feel cozy and warm, cheerful                                                  thousands and thousands of Aus-
  district (1970-73), I began doing some cooperative            and inviting.                                                                       tin children. My grown and mar-
  teaching and providing creative feedback to Southwest            A playground was built under the                                                 ried daughters, now mothers them-
  Educational Development Lab, which I thoroughly en-           many native shade trees, a pool add-                                                selves, have shared that they are
  joyed. Through that involvement, I saw that the creative      ed for summer swim lessons, and                                                     not only proud of my career and the
  side of curricular development was for me.                    animal pens equipped with an ever-                                                  legacy of the school, but also that I
     I put those dreams aside, however, to begin my fami-       changing menagerie of farm animals                                                  was able to be there for them when-
  ly in 1974. I also moved from Austin for a brief time.        and even once a llama.                                                              ever they needed me. They were al-
     On returning to Austin, with my own little ones, I            Reasonable tuition was estab-                                                    ways able to be right here with me
  took a position with a church as a preschool teacher, go-     lished and just enough policies were                                                at Spicewood Country School —
  ing on to be director for four years. It was then that I      set to keep things running smoothly.                                                their second home!
  knew I loved working with young children and their            Only once in all these years have I                                                    Even students I had years ago,
  moms and seized an opportunity to start my own school         advertised for staff, and I didn’t hire                                             now grown up, often come by to
  with some friends.                                            any of the applicants. Since then, I                                                reminisce about happy days spent
     Spicewood Country School, which I named and put            have only used referrals from known                                                 here.
  together on a shoestring in 1980, has been the per-           sources and have been so fortunate                                                     When not teaching music or lead-
  fect place for me and my family. Raising my children          in the quality of my teacher/friends.                                               ing cheers, you can find me leading
  and having them work alongside me here has been a                I put together music programs                                                    curriculum planning, staff meetings,
  great joy for me. This year, my grandson is enjoying          throughout the year that became tra-                                                continuing education, or writing
  the special privilege of starting his preschool years at      dition and invited families to come.                                                newsletters, decorating for the sea-
  Spicewood.                                                    And they came and came and still come year after year.         sons and unit themes, and giving tours to interested par-
     What do you do when you have the opportunity to            So, each day we open our gate, drive up the wind-              ents and hugs to children -- and that is only at school!
  start your own school on nine country acres in North-         ing drive, unlock our doors and feel glad to be part of           At home in Grandview Hills, I enjoy everything I do
  west Austin? This is what I did. I reflected on the best       Spicewood Country School.                                      with my accountant husband. (He does numbers, I do
  experiences of my youth and remembered how I had                 I do call it a privilege to be here for very valid rea-     people — a happy “opposites attract!”) My mother also
  loved church camp. Being from a big city, a part of me        sons, and for that I feel a deep sense of satisfaction. Per-   lives with us, and we all three enjoy our friends and in-
  had always wanted to be a country girl.                       sonally, I truly love being who I am and doing what I          volvement in our church, Great Hills Baptist, where I
     Then I called upon all my experiences with children        do. The rewards of being with wonderful ladies who             worship and sing in the choir.
  — in the neighborhood, at church, in the classroom and        love teaching, happy children who enjoy a beautiful             Call to 346-2992 to visit the school at 6102 Spicewood
  in my own home. I quizzed peers, did research, learned        place to learn and play, and grateful moms and dads            Springs Road and tour the campus. Also, check out the
  state regulations and prayed. And finally, I did what felt     who entrust their children to our care is very fulfilling.      Web site at www.spicewoodcountry.com.
Special Advertising Supplement/The Jewish Outlook                   Business & Professional Women in Austin                                                       November 2009          B29



                                  HEIDI FISCHER:
                  ALITE LASER HAIR REMOVAL & SKIN REJUVENATION
             By Heidi Fischer                       hair before, said, “Boy, I’m so glad you     tiful teenage girl who, after a few laser

O     nce upon a time, a beautiful little
      Jewish American Princess dreamed
of becoming Miss America (like all lit-
                                                    got rid of that; I hated it.” And he’d of-
                                                    ten remind me when it was time to wax
                                                    my arms (Wasn’t he a helpful guy?)
                                                                                                 treatments, came to me in tears, saying
                                                                                                 I’d saved her life. Before, she wasn’t
                                                                                                 able to wear a bathing suit due to thick,
tle girls in the 1950s). Only one prob-                In 1990, I became an electrologist and black hair and painful ingrowns. Elec-
lem: excess hair! I can remember at age             opened up a little home business. Two        trolysis is fantastic for small areas that
12, a friend and I squinting our eyes               Valpaks later, I had a waiting list. Be-     can’t be treated with laser, such as eye-
to imagine what our legs would look                 fore this, I had skillfully managed to es- brows or white hairs on the chin (and
like without black, ugly hair (which my             cape having a “real” job — going from        we have great numbing cream now), but
mean mother wouldn’t let me shave till              college to hippie to mar-                                    best to laser other areas.
14). I still have nightmares about my               riage and full-time moth-        Best of Austin Awards          Over the years we’ve
seventh-grade teacher joking about my               er-at-home. And who               by Austin Chronicle,       expanded to larger loca-
name, Babitz: “Here comes Pat Boone’s               knew that so many people                                     tions as word spread on
daughter — ‘Bab’-boon.” I even tried                had unwanted hair. When
                                                                                           CitySearch            the effectiveness of la-
shaving my arms — incredibly smooth                 I’d tell any female what I         and Rare Magazine         ser. I tried many lasers
— till waking up the next morning to                do, their hand would au-                                     to find the best for my
porcupine arms. When the hippie era ar-             tomatically fly to their chin and they’d      beloved clients. I went from working
rived, I tried “au naturale” on my legs.            say, “Oh, I have these hairs. …” I can       alone to a full staff of amazing employ-
Turned out it was fine for blondes, but I            remember sitting in my treatment room        ees who feel as I do about going the ex-
looked like my father — in drag!                    every night with one leg at a time up on     tra mile for our clients. I’m also fortu-    to three inches at first treatment free for
   Years later, I heard about “waxing.”             the electrolysis table, working on my        nate to have my son, Paulie, helping me      limited time). As for all that excess hair
So I grew in my hairy legs and went to a            leg hair, one hair at a time. I calculat-    run the company (even if I can’t say,        I grew up with, well it took six or so
salon. Childbirth doesn’t come close to             ed that at that rate it would have taken     my son, The Doctor). I invented a spe-       treatments over a one-year period to get
the pain I experienced. Don’t get waxed             about 20 years to clear my leg hair per-     cial technique that marks the skin with      rid of my leg, bikini, underarm, forearm
anywhere that says: “Yes, we do wax-                manently.                                    each pulse so no hair is missed. Clients     (yea!) and lip hair, and I’ve never had
ing. Let’s see, I know we have some                    Two years later I opened up the only      often remark how much more complete          to shave, wax or laser ever since (nine
wax around here somewhere.” I did love              electrolysis school in Austin. As soon as their treatments are here. They also rave       years ago). So I’d have to say that little
the results, though, and 10 years later             the first effective lasers came out, I im-    about their technicians and they love our    girl has lived happily ever after.
dared to try it again, loved it and contin-         mediately got involved, hoping to better great prices — $59/area special now, so           Alite Laser Hair Removal & Skin Re-
ued waxing regularly until laser was in-            serve my clients. I had so much empa-        come try your bikini or leg bottoms.         juvenation, located at 504 W. 17th St. in
vented. And how about the “mustache”?               thy for my poor electrolysis clients who        We also offer laser skin rejuvenation     Austin and 208 E. Liberty St. in Round
After I became an electrologist and got             would come for endless painful hours         (next article, maybe) and Changes Au-        Rock. Contact heidi@alitelaser.com or
rid of it, my husband, who had never ut-            of facial electrolysis, just to be able to   tomated Exercise. Lie down comfort-          328-1555, or visit the Web site
tered a single word about my upper-lip              be seen in public. I remember one beau- ably and we exercise for you (lose up             www.AliteLaser.com.


         By Brenda Ladd
                                                      BRENDA LADD: BRENDA LADD PHOTOGRAPHY                                                              tin Smiles on its benevolent

M      y dreams as a young girl
       were to be a photogra-
pher and singer when I grew
                                         My love is to create images           is to work with you!” It’s my                  Teaching
                                                                                                                                                        mission to repair cleft palates in
                                                                                                                                                        Mexico. The team of volunteers
                                                                                                                                                        (doctors, nurses and me!) are
                                       that radiate love, intimacy, fun        nature to give you “my every-          I love sharing my experience
up. Throughout my life I’ve fol-       and grace.                              thing” at these important events.                                        devoted and dedicated to help-
lowed those dreams, and what                                                                                       and knowledge. My “Beyond            ing the disadvantaged.
                                                                               I have developed a renowned         Portraiture” classes for upper-
wonderful dreams they are! To-               Personal sessions                 style and go the extra mile to      division photojournalism stu-
                                                                                                                                                           My love of music and love of
day, I am one lucky and very             I love celebrating the family ev-     have your event reflect the sa-                                           photography go hand-in hand.
grateful photographer, educator                                                                                    dents at UT-Austin allow me to       Since 1984, I have photographed
                                       ery step of the way. I have worked      cred, the fun and the unique.       share my experience and tech-
and artist.                            with families year after year to              • Weddings and events                                              for the New Orleans Jazz &Her-
  After graduating from the                                                                                        niques. I also offer “Illuminated
                                       create my legendary albums.                     • Bar/Bat Mitzvahs                                               itage Foundation to honor our
University of Texas at Austin                                                                                      Workshops” and private lessons
                                            • Pregnancy • Children                                                                                      musical legends and heritage.
in 1978 with a double degree                                                                                       at my studio in Travis Heights.
                                             • Family • Graduates.
in humanities, I began work-                                                                                                Community                                Trust
ing as a part-time photogra-                                                                                                                              Trust is that special element
                                                                                                                      One thing I stress to my stu-
pher, evolving to studio man-                                                                                                                           established by respect between
                                                                                                                   dents is the importance of com-
ager and then studio partner. In                                                                                                                        my subjects and me. I am ded-
                                                                                                                   munity. I donate gift certificates,
1990, I jumped in with both feet                                                                                                                        icated and inspired and gener-
                                                                                                                   art and services to many orga-
to create my own studio: Brenda                                                                                                                         ous. Let’s create that special
                                                                                                                   nizations. Look for the new Art
Ladd Photography. What a joy!                                                                                                                           portrait together.
                                                                                                                   Bra 2010 calendar for the Breast
                                                                                                                                                          Here’s to dreaming!
                                                                                                                   Cancer Resource Center, for
                                                                                                                                                          Come visit me during the Tra-
                                                                                                                   which I photographed bras made
                                                                                                                                                        vis Heights Art Trail, on Dec.
                                                                                                                   by some very creative women
                                                                                                                   and modeled by breast cancer         5-6.
                                                                                                                   survivors. I donated in honor of       Gift certificates are available.
                                                                                                                   my sweet sister who is a breast        Ask about my “Baby’s First
                                                                                                                   cancer survivor. My work with        Year Offer.”
                                                                                                                   the March of Dimes won a Silver
                                                                                                                   Addy Award in 2007. I donate
                                                                                                                   to the American Heart Associa-
                                                                                                                   tion, Austin Film Festival, Ami-
           Specialties                                                            Commercial sessions              gos de las Americas, Dell Chil-
   My goal is to illuminate the                        Events                    I realize the importance of a     dren’s Hospital, Austin Children
unique spirit of a person(s) or          So often I hear, “You are the         professional photo and attend to    of Musicians Fund, Creative Op-
event, to create “more than a          hardest working photographer            every detail. My studio affords     portunity Orchestra, Conspirare,
pretty picture.”                       and are everywhere and invis-           an incredible indoor and outdoor    Health Alliance for Austin Musi-
   Through my non-formula ap-          ible,” and “Your images are,            space for creating great images.    cians and many more.                  For more information, call
proach, I create images that           hands-down, the best we’ve                  • Headshots • Executives           In October, I photographed        707-0070 or visit the Web site
stand the test of time.                ever seen!” and “What a joy it          • Annual reports • Models/actors    for the worthwhile charity Aus-      www.BrendaLaddPhoto.com.
B30   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                  Special Advertising Supplement/The Jewish Outlook



               TONYA MALDONADO & SHERION SHROEDER: GRACY WOODS CAMPUS OF CARE
 O      f all the careers in the world today, perhaps the
        most rewarding is rarely highlighted. Two pro-
 fessional women, Tonya Maldonado and Sherion
                                                            As you walk into the home, you are greeted by the
                                                            friendly staff with a smile and an offer to assist you.
                                                               Residents may be engaged in their favorite re-
 Shroeder, share in the responsibilities as administra-     storative exercise group. Physical, occupational and
 tors at the Gracy Woods Campus of Care in Austin.          speech therapy assure that they are able to live life
    Tonya Maldonado, administrator at Gracy Woods           fully. As you walk down the hall towards the activity
 I, developed an affinity for long-term care when she        room – past the “restaurant-style” dining room – the
 was a child visiting her great-grandmother in a nurs-      smell of lavender or baked cookies fills the air. Inside
 ing home. Raised in Austin, two miles from where           the activity room, life enrichment directors and their
 the “Gracys” now stand, she realized early on that she     assistants are providing warm wraps to the residents
 could make a difference. She began to show others          in true spa style, soothing the mind, body and spirit.
 the value she saw in the elderly and what they have           Once you enter the dining room, tables set with
 to offer to the younger generations. This appreciation,    fresh linens and seasonal centerpieces catch your
 along with a passion for excellence, has led to her        eye. The dining menu features several entrees from
 dedication to providing superior care at Gracy Woods.      which to choose as well as side items and fresh-
    Sherion Shroeder, administrator at Gracy Woods          ly made desserts. As you walk down the hallway to
 II, developed her love for the elderly as a member of      one of the semiprivate rooms, you will notice cable
 a children’s choir which sang at local nursing facil-      TV, which is provided to all residents. As you exit
 ities and delivered cheer boxes filled with fruits and      you again are given a smile and a hearty Texas style,
 homemade cookies. She also grew up knowing the             “Y’all come back!”
 love of a grandmother and great-grandmother. With             Tonya and Sherion’s love of the elderly and de-
 20-plus years of experience in the healthcare indus-       sire for excellence are what make life at the Gra-
 try, she has always striven for excellence in care.        cy Woods Campus of Care a pleasure for the resi-
 Through the years, she has acquired extensive knowl-       dents and a great place to work for the staff. A tip of
 edge and expertise in providing quality care for her       the hat goes to both of these accomplished business-
 residents. While Sherion’s career began in Austin,         women, who have devoted their lives to caring for
 she also has served as an administrator in long-term       others.
 care and as executive director for a hospice in Hous-         The Gracy Woods Campus of Care is a TRISUN
 ton. She now calls Gracy Woods II home.                    Healthcare facility in the Harden Healthcare fami-
    You would enjoy a tour of the campus. The Gra-          ly. The Gracy Campus comprises two skilled nursing
 cys sit atop a hill as sister facilities. Their court-     facilities: Gracy I and Gracy II. While two different
 yards, filled with flowers which seem to bloom all           facilities in name, the Gracys share many amenities
 year long, keep the residents active and the vases         and truly function as a campus of care.
 filled. The oak trees provide excellent shade in the            Gracy Woods I is located at 12021 Metric
 sweltering Texas heat, which doesn’t seem to faze          Blvd., Austin 78758 (228-3300, and Gracy Woods II
 the residents who grew up without air conditioners.        at 12042 Bittern Hollow 78758 (228-3350).                       Tonya Maldonado (left) and Sherion Shroeder



                                                                                                                            GEORGIA LEVIN:
                                                                                                                        AMELIA BULLOCK REALTORS
                                                                                                                      By Georgia Levin            than 15 years and appreciate the

                                                                                                           I  grew up and was educated in
                                                                                                              Cape Town, South Africa. I trav-
                                                                                                            eled around with my family to Is-
                                                                                                                                                  education and friendship. My life
                                                                                                                                                  is busy as I am always helping a
                                                                                                                                                  family relocate to Austin or move
                                                                                                            rael and London but eventually        within the city! I consider it a
                                                                                                            settled in Austin.                    challenge, but I really enjoy meet-
                                                                                                               I have a brother and lots of       ing new people and love the new
                                                                                                            cousins still in South Africa and     relationships I develop. Becoming
                                                                                                            really enjoy visiting Cape Town,      friends and maintaining the rela-
                                                                                                            which is renowned for its beautiful   tionship is always my goal as that
                                                                                                            beaches and mountains plus great      adds meaning to what I do.
                                                                                                            food and wine!                           I am a member of many organi-
                                                                                                               I have lived in Austin for many    zations and volunteer for Meals on
                                                                                                            years and have grown to enjoy all     Wheels.
                                                                                                            the wonderful arts, entertainment        Although I will always miss the
                                                                                                            and outdoor opportunities here.       mountains and beaches of South
                                                                                                            My husband is a professor at the      Africa, I do enjoy the outdoors
                                                                                                            University of Texas, and we have      here in Austin. I get a lot of plea-
                                                                                                            six grandchildren together who we     sure running around Lady Bird
                                                                                                            see as often as possible.             Lake and cycling in my neighbor-
                                                                                                               I really enjoy my life in Aus-     hood.
                                                                                                            tin and especially as a Realtor. I     Contact Georgia Levin, Amelia
                                                                                                            have been with the same company,      Bullock Realtors Inc., at 345-2100
                                                                                                            Amelia Bullock Realtors, for more     (office) or 461-2051(cell).


                                                                                                                             I really enjoy my life in Austin
                                                                                                                      and especially as a Realtor. … I consider it a
                                                                                                                 challenge, but I really enjoy meeting new people and
                                                                                                                         love the new relationships I develop.
                                                                                                                  Becoming friends and maintaining the relationship
                                                                                                                 is always my goal as that adds meaning to what I do.
Special Advertising Supplement/The Jewish Outlook               Business & Professional Women in Austin                                                       November 2009          B31



                                             LISA ROSE MCCREADY: LISA’S LOVING PET CARE
                 By Lisa Rose McCready                                                                                      When I came home, Mischief was thrilled to see me,

I had been pet sitting for friends over the last few years
  and loved the experience of getting to know these be-
loved members of their families. In June, I decided to fi-
                                                                                                                            but she wasn’t needy. That’s because she had had lots
                                                                                                                            of love in my absence. Thank God for Lisa !”
                                                                                                                                                             — Susan Hawkins Sager
nally do something about that which I’m truly passion-                                                                         • “Lisa adores pets and is an amazing pet sitter. She
ate: taking care of people’s pets on a full-time, profes-                                                                   goes above and beyond in making sure that your pet is
sional basis.                                                                                                               well cared for in your absence. She is very reliable and
                                                                                                                            trustworthy. I would highly recommend her pet sitting
                    My commitment                                                                                           service.”
   ~ I will treat every pet as if it were my own.
                                                                                                                                                                  — Amy Webberman
   ~ I will be dependable and responsible at all times.
   ~ I will have an honest, trustworthy relationship with                                                                      • “We can’t think of anyone we would trust more, to
my customers.                                                                                                               love and care for our pets and home. Having Lisa is like
   ~ I will respect and protect my client’s home and                                                                        having family!”
property.                                                                                                                                                       — Val & Joel Granoff
   ~ I will always keep my promises and fulfill my com-                                                                         • “We totally trust Lisa with our dogs and our home,
mitment.                                                                                                                    and know that when we go out of town (either last min-
   My goal is to be of service to pet owners who want                                                                       ute or scheduled in advance) we can call upon Lisa to
the peace of mind and assurance their beloved pets are                                                                      be there for Buddy and Ginger! She is a profession-
being well taken care of and nurtured when they are un-                                                                     al and a full-time pet sitter ~ very enthusiastic, caring
available.                                                                                                                  and compassionate. We whole-heartedly recommend
   These “testimonials” from satisfied pet owners speak                                                                      her services!”
loudly about my service and dedication to your pets. I                                                                                                           — Janet & Ben Marz
hope you will give Lisa’s Loving Pet Care an opportu-          rubs my tummy, feeds me and even gives me kisses!               • “We are so glad that we found Lisa (Loving Pet
nity to care for your pets while you are away at work or          “I don’t like going to doggie day care — I tried that     Care)! When we first met, she immediately put us at
on vacation (first-time customers receive a 15 percent          before and did not like all the other dogs sniffing me. I     ease as she was very attentive to our needs, questions
discount on the first booking):                                 like being in my own home!!                                  and concerns. When our schedule gets busy, just know-
   • “Lisa is a caring and compassionate individual and           “I’d highly recommend Lisa’s Loving Pet Care and          ing that we have such a caring and capable person ready
takes excellent care of my two dogs. Great experience.”        I’m sure that your pet will love her, too.”                  to help is such a comfort. She is easy to get in touch
                                             — Pam Frager                                                         “Love,    with, and most importantly, our Henry just loves her!”
   • “Dear Friends,                                                                   “Roxy Milman (Terry’s my mom)”                                      — Beth & Michael Karotkin
   “My owners love me so much! I get lots of delicious            • “Lisa’s Loving Pet Care was an absolute godsend            • “Lisa shares a oneness with pets that’s a joy to ex-
treats, sleep on their bed, and go to the park regularly!      ! Our Mischief is an older dog and was recently diag-        perience.”
   “Sometimes they need to go out of town. When I see the      nosed with diabetes. I needed someone special to take                                                  — Neena Husid
luggage come out, I’m not sad because they’re leaving.         care of Mischief while I was out of town. Lisa was that       Contact Lisa Rose McCready of Lisa’s Loving Pet-
I’m actually happy because I know that Lisa is coming.         person. She carefully monitored Mischief’s situation,        care at lisa@lovingpetcare.info or 775-8777, or visit
She takes such good care of me — takes me for walks,           administered insulin shots and gave her lots of love.        the Web site www.lovingpetcare.info.



  SUE BILICH & GRETA GUTMAN: ‘YOUR AUDIENCE IS WAITING’
W      hether you are a novice or an experienced sing-
       er interested in honing your skills, performance
classes will be offered early next year to provide perfor-
                                                                  The classes will focus on a musical experience that
                                                               makes it fun to perform and is non-threatening (well,
                                                               maybe a little). Classes will start in mid-January and
                                                                                                                                                                            Sue Bilich
                                                                                                                                                                            (left) and
                                                                                                                                                                              Greta
mance opportunities in a public arena for friends, fami-       will be limited in size to provide ample time for individ-                                                    Gutman
ly or an audience you have yet to meet.                        ual attention and performance experience.
   Sometimes the thought of “performing solo” can be              Don’t procrastinate. “Your Audience Is Waiting.”
daunting. Not anymore. If you are an actor who wants              Sue Bilich and Greta Gutman have formulated a se-
to sing or a singer who wants to better interpret the          ries of performance classes to help soothe performance       people explore and reach their full potential,” she says.
words or a dancer who wants to learn to talk and walk          anxiety by teaching professional techniques they’ve been        Sue is a longtime member of Congregation Agudas
at the same time, then these classes are for you.              privy to for more than 40 years. Greta has been playing      Achim and the Sisterhood and sings in the choir at Tem-
   Even if you are none of the above but have a love of        the piano for others for longer than she can remember, and   ple Beth Israel for Rosh Hashanah and Yom Kippur.
song and want to fulfill your dreams of being able to sing      Sue is a singer/actor who performs in and out of Austin.     Learn more about Sue at www.Suebproductions.com.
in front of a live audience, then these classes are for you.      Sue has studied jazz and musical theater and has tak-        Greta Gutman has served as piano accompanist for
   “Your Audience is Waiting” is a six-week series of          en intensive master classes in performance with Tovah        several musical organizations in the Austin area. She was
2½-hour classes with a professional attitude. The classes      Feldshuh, the Cabaret Conference at Yale University,         a member of the Austin Lite Opera Ensemble for many
end with a public performance during the seventh week.         and Austin’s Mady Kaye, just to mention a few. In June,      years, performing opera, light opera and Broadway and
   “We have found that there are plenty of acting and          Sue performed at the famed Birdland in New York City.        show tunes. She accompanies “We Are The Chorus,” a
dancing classes and private singing lessons, but we            She has written and produced her own successful one-         choral group of people with intellectual disabilities and
haven’t found adult performance classes giving ordi-           woman cabaret shows and co-wrote a sketch comedy             their singing buddies. The group has been adopted by the
nary people an opportunity to learn how and what it            for Hyde Park Theater’s “Frontera Fest.” Last year she       Armstrong Music School of the Austin Lyric Opera.
takes to put a show together in a nonthreatening envi-         organized and produced a very successful musical show           She has experience with Jewish liturgical music and
ronment” (or can I really have this much fun and not be        at “The J” benefiting the Jewish War Veterans.                works frequently with individuals and small ensembles
a child?).Quick! Where’s the Prozac?                              Sue is a native Texan, born in Galveston and raised in    preparing for performances and auditions. Greta serves
   Some topics to be covered are:                              Texas City. At age 18 her mother shipped her off to Ste-     on the board of the Goodwill Industries and is an ac-
   1) How to choose and interpret your music. (Who             phens College where she studied voice. After coming          tive member of Temple Beth Israel, working with Rab-
picked that song? It’s not in my key.)                         back to Texas she met and married her husband, Mel,          bi Cookie Lea Olshein and the youth choir. She also ac-
   2) How to improvise. (Help, I forgot the words …            an Air Force officer. They have four children and seven       companies the Dell Tones, the senior chorus at the Dell
Lighten up, it’s just a show.)                                 grandchildren. Sue entertained during their years in the     Jewish Community Campus.
   3) How to use a microphone. (Is it me or the soundman?)     military and managed to earn her degree in education.           Greta was born in Nova Scotia, Canada. She gradu-
   4) Personal critique and coaching. (Don’t get huffy.           After Mel retired, they settled in Austin. Sue is also    ated from Illinois Wesleyan University, where she stud-
We’re the audience.)                                           a water aerobics and Zumba instructor, a swim teach-         ied piano. She and husband Gus have two daughters and
   5) Collaboration with your accompanist. (Your piano         er and a volunteer narrator for the Texas Talking Books      a son and grandchildren. She loves Austin, and with her
player has feelings, too.)                                     (audio books for the blind). Also, she reads on the ra-      children grown and away from home, is looking for-
   6) The nuts and bolts (from A to Z) of how to put a         dio for Austin Information Services for the blind. She       ward to working with people who love to sing and want
show together. (Wow! That’s a lot of work.)                    is also a dog handler for her Labrador retriever Dawn, a     to develop their performance skills.
   7) How to audition. (It’s not a horror show. Don’t let      certified pet therapy dog in schools and nursing homes.        For information on the class schedule, location and fees,
it become one.)                                                   “I like to stay busy doing the things that I know help    contact Bilich at 452-4049 or sueb78757@yahoo.com.
B32   14 Cheshvan-13 Kislev, 5770                               Business & Professional Women in Austin                                    Special Advertising Supplement/The Jewish Outlook




                                                                                                           KERY L. FEFERMAN, MD:
                                                                                                            ADVANCED PAIN CARE
                                                                                              K     ery L. Feferman, MD, is a
                                                                                                    native Texan from Corpus
                                                                                              Christi. She attended Greene Fam-
                                                                                                                                     ence Center in San Antonio. Dr.
                                                                                                                                     Feferman received her Bachelor of
                                                                                                                                     Arts from Smith College in North-
                                                                                              ily Camp in Bruceville, where her      hampton, Mass., in 1994. Her med-
                                                                                              mother was a nurse. When she           ical degree is from the University
                                                                                              started school, she thought about      of Texas Health Science Center in
                                                                                              focusing on psychology. After          San Antonio. She joined Advanced
                                                                                              spending some time in the psychol-     Pain Care in 2009.
                                                                                              ogy field, she realized that many          Dr. Feferman is a member of the
                                                                                              patients had a chemical imbalance.     American Society of Anesthesiolo-
                                                                                              They needed both the medical and       gists, the Texas Society of Anesthe-
                                                                                              psychological aspects of care.         siologists, the Texas Medical Asso-
                                                                                                 She decided to attend medical       ciation and the Travis County Med-
                                                                                              school to learn more about a sci-      ical Association.
                                                                                              entific treatment. However, be-            She is married and has two chil-
                                                                                              fore following her path into medi-     dren. Her hobbies include travel-
                                                                                              cine, she chose to explore a career    ing and enjoying music. She is in-
                                                                                              in music. For several months she       volved locally in the Jewish com-
                                                                                              worked in Los Angeles in the en-       munity.
                                                                                              tertainment industry.                   Contact Kery L. Feferman, MD,
                                                                                                 She is board certified in anesthe-   of Advanced Pain Care, 2000
                                                                                              siology and recently completed a       South Mays St., Ste 201, in Round
                                                                                              fellowship in pain management at       Rock, at 244-4APC (4272) or 244-
                                                                                              the University of Texas Health Sci-    2895 (fax).




  BRENDA COHEN, DPM: PRECISION PODIATRY                                                                      Brenda Cohen and her husband, Jeff,
             By Brenda Cohen                   to athletics and an active lifestyle. I also                       and their four daughters.

 I  am a native Texan born in Dallas and
    lived there until I left for college. I
  went to Tulane University for undergrad-
                                               come from a large family and knew that
                                               I wanted a lot of children. Therefore, af-
                                               ter much research, I realized that the field
  uate school and then on to the Califor-      of podiatry would afford me the ability to
  nia College of Podiatric Medicine for my     incorporate my interests and talents while
  four year medical training. I spent the      finding a balance in my personal life.
  last year of podiatry school at the Uni-        During a typical morning at work,
  versity of Southern California coun-         I can see 10 patients with each hav-
  ty hospital in Los Angeles, Calif. Upon      ing a different complaint. Chances are
  completion of podiatry school, I moved       more than half will walk out feeling bet-
  to Miami, Fla., for a two-year surgical      ter immediately. Before having chil-
  residency and then did a one-year diabet-    dren, I worked full time and was per-
  ic limb salvage fellowship at the Western    forming surgery. I realized six months af-
  Pennsylvania Hospital in Pittsburgh. The     ter the birth of my second girl that I was
  warmer weather was calling out to me         not able to see patients full time, perform
  thus bringing me back to Austin.             surgery and be a mom and wife effective-
     I met my husband, Jeff, in podia-         ly. I decided at that time to stop perform-
  try school, and we were married in June      ing surgeries and start working part time.
  1997. We set up our private practice            It was not an easy decision to make al-
  in February 1999 in Round Rock and           though it has provided me the balance
  opened our second location in Septem-        necessary between work and family. I
  ber 2004 in Cedar Park. We have been         continue to see patients twice a week and
  blessed with four amazing girls. Eden is     oversee personnel and human resources
  eight years old and in third grade, and      in the office yet stay active and involved
  Regan is six and in first grade, both at      as a full-time mom and wife.
  Davis Elementary School. Haylen is five          I incorporate my personal life in the way
  years old and Taryn is three, both in the    I practice by treating patients with respect
  pre-kindergarten program at the Jewish       and returning them to their active lives as
  Community Association of Austin’s Ear-       soon as possible. I am a marathon runner
  ly Childhood Program.                        and enjoy cross training with weights and
     My most frequently asked question as      yoga. I understand the need to stay active
  a podiatrist is, “Why feet?” Way before      and healthy, which enables me to practice
  college, I knew that I would end up in the   compassionately and with better under-          in order to give genuinely to others.        and at 1103 Cypress Creek, Suite 101, Ce-
  medical field in some capacity due to my      standing of patients’ needs to stay active       Precision Podiatry, PA, is located at      dar Park 78613 (336-2300 and fax, 336-
  interest in the sciences and the desire to   as well. I have always been self-motivated      7200 Wyoming Springs, Suite 1150, Round      2301). Visit the Web site www.precision-
  help people. I have always been drawn        and have learned that self-care is essential    Rock 78681 (255-0125 and fax, 255-0153)      podiatry.com for more information.
Special Advertising Supplement/The Jewish Outlook                   Business & Professional Women in Austin                                                             November 2009          B33



                                                                                                                           KATHERINE FISHMAN:
                                                                                                                         DOUBLETREE GUEST SUITES
                                                                                                  K     atherine Fishman is the Doubletree
                                                                                                        Guest Suites’ newest sales manager
                                                                                                  who oversees the hotel’s following mar-
                                                                                                                                                      Katherine states, “Working in a full-ser-
                                                                                                                                                    vice, all-suite hotel is a great opportuni-
                                                                                                                                                    ty to meet new people and I especially en-
                                                                                                  kets: Social, Military, Entertainment, Re-        joy working with the University of Tex-
                                                                                                  ligious and the University of Texas.              as and social (reunions, weddings, bar and
                                                                                                     Originally from Syosset, N.Y., she             bat mitzvahs) markets. I’ve been here two
                                                                                                  claims she got to Texas as fast as she            short months, but I feel right at home and
                                                                                                  could and enrolled in UT and found her            enjoy my teammates and have learned
                                                                                                  niche when she joined the Jewish Sig-             much about the hospitality industry and
                                                                                                  ma Delta Tau Sorority. As an active mem-          look forward to working with my current
                                                                                                  ber for four years she served as social di-       and new clients. My hotel is a perfect lo-
                                                                                                  rector and still to this day remains loyal to     cation and facility for upscale downtown
                                                                                                  her fraternity sisters, staying in touch with     services and amenities.”
                                                                                                  many of her friends who have moved on               Katherine would love the opportunity
                                                                                                  and away from Austin. She also looks for-         to host your next event at the Doubletree
                                                                                                  ward to joining several hospitality organi-       Guest Suites Austin. Contact her at 505-
                                                                                                  zations, which will provide her great op-         4066 or Katherine.fishman@hilton.com.
                                                                                                  portunities to meet new associates and            Call for a site visit over lunch! “I’d love
                                                                                                  build new business relationships.                 to meet you and help plan your next spe-
                                                                                                     Katherine graduated with a Bachelor of         cial event!” she says.
                                                                                                  Science in human development and fam-
                                                                                                  ily sciences. Upon graduation Katherine
                                                                                                  started her professional career at UT as
                                                                                                  the Dobie Center’s director of leasing and              “Working in a full-service,
                                                                                                  held this position for three years.               all-suite hotel is a great opportunity
                                                                                                     Katherine enjoys Austin’s parks, eclec-
                                                                                                  tic shops and music scene and resides in                   to meet new people
                                                                                                  the heart of downtown where she explores             and I especially enjoy working
                                                                                                  what all Austin has to offer. Whether it’s             with the University of Texas
                                                                                                  walking down South Congress or swim-
                                                                                                  ming at Barton Springs, Katherine spends            and social (reunions, weddings,
                                                                                                  her days off taking advantage of all the                  bar and bat mitzvahs)
                                                                                                  amazing aspects that make Austin a spe-                         markets.”
                                                                                                  cial city with a small town atmosphere.


           By Barbara E. Davis
                                                        BARBARA E. DAVIS, LCSW: THERAPIST                                                           evolved over the years. I have always en-

I  am a licensed clinical social worker
   with a master’s degree in social work
and a private practice in Austin. Drawing
                                                    job in Austin pointed me toward work-          dealing with cancer or other serious phys-
                                                                                                                                                    joyed helping couples improve commu-
                                                                                                                                                    nication and deepen intimacy in their re-
                                                                                                                                                    lationships. Bringing together the body-
                                                    ing primarily with adults with more seri-      ical illness, as well with those grieving
on four decades of experience, I integrate          ous mental health issues. It gave me the       around them, became a specialty of mine.         oriented perspective to make the couples
a number of clinical approaches as a psy-           background and skills needed to start my          As the AIDS epidemic began to grow            work more experiential became my par-
chodynamic somatic psychotherapist.                 own therapy practice 11 years later.           and some of my friends began to be affect-       ticular specialty.
With a special interest in working with               I have been practicing as a psycho-          ed, I found myself running several groups           More recently I have been studying
trauma, I am a member of a critical inci-           therapist for about four decades. I love to    for men and women with HIV or families           “emotionally focused therapy,” a way of
dent response team for disasters and cri-           help people make changes they                            affected by the disease. Because       bringing two people into deeper connec-
ses in the work place. I have training in           want in their lives. Working with                        many of my clients were lacking        tion that provides some healing for ear-
EMDR and somatic experiencing, and I                a variety of people, getting to                          in care at the end of their lives, I   ly attachment wounds that make intima-
am on the faculty of the International So-          know each person’s unique way                            began gathering a variety of peo-      cy difficult. I am putting together a group
ciety for Bioenergetic Analysis.                    of discovering and empower-                              ple together and eventually start-     for couples that would combine some
   My background includes numerous                  ing him or herself and develop-                          ing Project Transitions, the AIDS      teaching, group discussion and experi-
workshops, training sessions and expe-              ing close relationships through                          Hospice here in Austin.                ences that would improve connections.
riential groups I have led in the United            this work all remain rewarding. I                           Around 1979, when I was                Another group I plan to start soon is one
States, Canada, Brazil and New Zealand.             have kept my work interesting by                         starting my private practice, I        especially for people dealing with trau-
I also have published several articles in           participating in new training and learning     also began an extensive training pro-            ma. As a therapist with a trauma special-
various professional journals and in New            new ways of understanding and working          gram in a body-oriented psychothera-             ty, I have been trained in a number of
Texas, a popular Austin magazine.                   with people. It is important to me to stay     py called “bioenergetic analysis.” This is       ways to work with trauma effectively. Af-
   I am president of the Austin Society of          on the cutting edge of my profession.          a way of looking at the body as a reflec-         ter Sept.11, 2001, I took a special interest
Bioenergetic Analysis; past president of              Over time I have developed expertise in      tion of what is going on psychologically         in the effects on the psyche of such a disas-
the Austin Group Psychotherapy Soci-                several key areas: serious physical illness    and using that knowledge to enhance and          ter. I increased my training in this area and
ety; founder and past board president for           as well as issues connected with grief and     deepen the client’s experience in thera-         eventually was called upon to work with
Project Transitions Inc., Austin’s residen-         death and dying; trauma, both recent and       py to bring about desired change. Often          evacuees from hurricanes Katrina and Rita.
tial AIDS hospice; co-founder of People’s           developmental; and relationship and at-        the change is greater aliveness and deep-            More recently I have joined a team
Community Clinic and Austin Family Me-              tachment issues. My practice includes in-      er meaning in life.                              of people who respond to what is called
diation Association; and 1996 recipient of          dividual, couples and group therapy.              Having become certified in this meth-          “critical incidents in the work place.”
the alumnus of the year award for the Uni-            Around the time I started my practice,       od, I continued to participate and teach         This could be a crisis ranging from the
versity of Texas School of Social Work.             a close friend, also a therapist, learned      in various trainings and conferences and         death of a co-worker to a robbery or lay-
   When I moved to Austin in 1967,                  she had liver cancer. We went on a learn-      eventually was named to the faculty for          off. Although this work is occasional,
with a husband in law school, a small               ing and emotional journey together while       the International Institute of Bioenergetic      it has brought new adventure, new con-
child and a lot of naiveté, I was for-              she went through a variety of treatments.      Analysis, based in Switzerland. Because          nections and more learning to an already
tunate enough to get a job as a thera-              Both of us developed our skills as thera-      of this, I have had the pleasure to teach        rich professional life.
pist with then-new Mental Health Men-               pists in working with people with cancer.      over the last 15 years at training groups         8140 N. MoPac Blvd.; 345-9353;
tal Retardation Center. Before the move,            After her death, I was inspired to contin-     in Canada, Brazil, Europe, New Zealand           Web site: www.therapists.psychologyto-
I had worked in Tulsa, Okla., for a year            ue the work we had started together. Do-       and around the United States.                    day.com/rms/name/Barbara_E_Davis_
with children and families. This new                ing psychotherapy with people who are             My work with couples has also                 LCSW_Austin_Texas_60651
B34   14 Cheshvan-13 Kislev, 5770                               Business & Professional Women in Austin                                      Special Advertising Supplement/The Jewish Outlook



                                                        KATHY DUPUY: MOM’S BEST FRIEND
 K      athy Dupuy grew up in
        Houston as the oldest of
  three children. She graduat-
                                      band Stuart attended law school,
                                      Kathy and a childhood friend
                                      started Mom’s Best Friend Nan-
                                                                           ing ever since.
                                                                              Kathy Dupuy has personal ex-
                                                                           perience with the eternal strug-
                                                                                                                Veritas Academy for their chil-
                                                                                                                dren’s education, which requires
                                                                                                                them to home school their old-
                                                                                                                                                       pany over the 15 years, with an
                                                                                                                                                       office in Houston and San Anto-
                                                                                                                                                       nio, and franchises in both Dal-
  ed from Vanderbilt University       nies and Sitters in 1994. They       gle of balancing work and fam-       est two daughters several days         las/Fort Worth and Vail, Colo.
  in Nashville, where she earned      saw the need for an agency that      ily – she is also a busy working     each week. Being able to active-          Mom’s Best Friend has also
  a degree in political science be-   would place high quality, pro-       mom with a husband, 4-year-          ly teach her daughters and con-        expanded its services. The com-
  fore going to work as a lobby-      fessional caregivers who were        old twins, an 8 year old and a 13    tribute to the enhancement of          pany now places additional
  ist for family interest groups.     fun, active and eager to serve       year old. Years ago, Kathy de-       their minds is very rewarding          household staff, including ex-
  Though she loved political          families. Austin families em-        cided that she was not going to      for Kathy.                             ecutive housekeepers, chefs,
  work, she eventually came to re-    braced the model, and business       let being a business owner con-         Kathy has a passion for her         household managers and per-
  alize that she had an entrepre-                       has been grow-     sume her whole life. She has         company’s mission to make              sonal assistants. The compa-
  neurial spirit.                                                          committed to a balance between       families’ lives easier. She en-        ny also has launched senior care
     After moving to Aus-                                                  her work, her family and tak-        sures that her company offers          services in Dallas/Fort Worth
  tin while                                                                 ing care of nourishing herself      exceptional, premium place-            and plans to launch those ser-
  her hus-                                                                    through friendships, hobbies      ment services that will meet all       vices in Austin beginning in
                                                                                  and her faith. Kathy and      of her clients’ household staff-       2010. Mom’s Best Friend’s core
                                                                                   her husband have chosen      ing needs. Mom’s Best Friend           business, nannies and sitters,
                                                                                                                selects the most highly qualified       still remains by far the larg-
                                                                                                                candidates, with only 10 percent       est after all of these years, with
                                                                                                                of potential candidates meeting        over 250 sitters and 40 long-
                                                                                                                MBF’s qualifications and pass-          term nannies typically waiting
                                                                                                                ing the stringent screening pro-       for placement at any given time
                                                                                                                cess. The company has devel-           in Austin alone.
                                                                                                                oped an intensive background              Kathy, who considers herself
                                                                                                                screening process which ensures        one of her best clients, always
                                                                                                                that MBF can guarantee parents         tries to put the needs of the fam-
                                                                                                                the utmost level of safety for         ily in mind as she runs her busi-
                                                                                                                their children, including contin-      ness. She ensures that clients are
                                                                                                                uous criminal checks for the life      getting excellent response time
                                                                                                                of the placement. The company          from her staff and that only the
                                                                                                                also sees that these placements        most qualified candidates are
                                                                                                                receive the highest level of ad-       being sent to her client families.
                                                                                                                vanced nanny training and ca-           Contact Kathy Dupuy, pres-
                                                                                                                reer support to ensure their con-      ident of Mom’s Best Friend, at
                                                                                                                tinuing success.                       346-2229 or visit the Web site
                                                                                                                   Kathy has expanded the com-         www.momsbestfriend.com.



                     SHARON AND JENNIFER EASLEY: REEL POPCORN
             By Sharon Easley                   about a popcorn store in the shopping         strawberry cheesecake, white chocolate

 M       y daughter Jennifer opened Reel
         Popcorn in November 2008 to rave
  reviews. Since then she has been grow-
                                                center where she worked. When I real-
                                                ized what a booming business popcorn
                                                stores were in Dallas, I decided to put Jen
                                                                                              pretzel, toffee almond, wasabi ranch, sun
                                                                                              dried tomato basil, and even smores with
                                                                                              marshmallows and graham crackers.
  ing a huge clientele with the wonderful       to work and open one in Austin. I was at         Our caramel is made from scratch with
  flavors we have created.                       a deadend place in my life and needed an      real creamery butter and pure vanilla. It is
     I came to Austin last year from Dallas,    uplift, as they say. We went for our train-   brought to the perfect temperature for an
  where I grew up. Becoming a profession-       ing, and after several months found the       outstanding flavor and caramelizaton like
  al ballerina at age 16, I toured the United   perfect location: Southpark Meadows.          no other. And we use only the finest choc-      outdoor stage and next to the children’s
  States. I studied under Balanchine in New        It is so much fun, and I love meeting      olates and nuts in our specialty popcorns.     playground.
  York City and danced with Barishnik-          and greeting new customers. We have              We pop every day to ensure the freshest        We have everything you need to make
  ov and Patrick Swayze. After returning to     some loyal friends in Austin now, thanks      quality to serve to our customers. So when     the perfect gift, including tins ranging
  Dallas, I married Mike Easley 28 years        to popcorn. Being community-oriented,         you ship across the state or nation, or        in size from one to 6.5 gallons; sports
  ago, and Jennifer was born in May 1982.       I like to help out in any way I can, so we    overseas, we guarantee the freshest prod-      tins, including an abundance of Univer-
     In 1988 I opened my own dance stu-         have donated bags and bags to various         uct available. We are proud to say that our    sity of Texas items; and boxes for every
  dio, and with 125 students, all as close as   organizations in and around Austin.           troops in Iraq have received our popcorn.      occasion, including get well, thank you,
  my own, my husband and I decided one             Jen and I were on one of our many             Also, we deliver locally. Just call in      house warming, new baby and wedding.
  child at home was enough.                     trips between Dallas to Austin when we        your order and we bring it to you for an       and many more. Choose an assortment
     Jennifer attended Bishop Lynch High        came up with the name Reel Popcorn. We        afternoon business meeting or a neigh-         of candies and goodies to decorate your
  School, the University of North Texas         are both movie buffs, and I always kept       borhood movie night.                           box. Small, medium and large are avail-
  and Eastfield Community College before         her up late to watch old classics with me        No matter the occasion or person            able, so even if you need a small gift un-
  moving to Austin in 2006. She was work-       when she was growing up.                      you’re buying for, Reel Popcorn is a           der $5, Reel Popcorn is the place to go.
  ing at a veterinary hospital, which she          I have been amazed at the difference       great gift — even that person who has             We also do special events, including
  loved. She has always loved animals and       between the “big” city of Dallas and          everything … well, they don’t have a tin       birthday parties, corporate activities and
  caring for them. She already had many         Austin. Here, your friends, neighbors         of delicious Reel Popcorn. Our tins are        sponsorships. Bar/bat mitzvah, simcha,
  close friends from high school living here.   and co-workers really are your friends,       refillable at a discount rate.                  you name it — Reel Popcorn will be the
     Mike works at my parents’ company in       neighbors and co-workers. Everyone               Reel Popcorn is a proud sponsor of ra-      hit of the party.
  Dallas, A1 United Transmission, where         has been so helpful and caring about the      dio station 102.3 The River’s Mammo-              Come on down south and visit Reel
  I worked for 13 years before coming to        business. The experience here has re-         gram Mixers, a program that encourag-          Popcorn today. Bring the family and en-
  Austin. Now we both commute back and          stored my faith in humanity.                  es women to take part in early detection       joy the playground and activities at
  forth, so we went from being together 24/7       At Reel Popcorn we take great pride        of breast cancer. On the third Thursday        Southpark Meadows.
  to seeing each other every two weeks.         in our products. From a mere snack bag        of every month participants meet at St.           Hours are 10 a.m.-9 p.m. Monday-Fri-
     When I moved here, Jen and I decid-        to a highly decorated popcorn box with a      David’s Medical Center for a massage,          day and 11 a.m.-7 p.m. Sunday. Call in
  ed we had better leave her dog, Navi, in      variety of flavors, Reel Popcorn always        manicure and mammogram and enjoy               your order to 280 REEL (7335) and we
  Dallas with Mike or he would be lonely.       leaves the store with our personal touch.     bowls of our popcorn.                          will have it ready when you arrive.
     The popcorn business came about                Starting with simple recipes, we have        Reel Popcorn is located in Southpark         For more information, visit the Web
  when my best friend in Dallas told me         created 47-plus unique flavors, including      Meadows Shopping Center, in front of the       site www.reelpopcornaustin.com.
Special Advertising Supplement/The Jewish Outlook                 Business & Professional Women in Austin                                                         November 2009          B35

                    By Penney Malcolm
                                                                           PENNEY MALCOLM:                                      class is for couples who are engaged or newly married

A     s I just recently celebrated my 30th wedding anni-
      versary, I cannot help but reflect on my time in Aus-
                                                                                                                                and is set up to provide some of the basics of a success-
                                                                                                                                ful Christian marriage. This class is close to my heart,
tin and how my life story has unfolded. I grew up in
Texarkana, in far East Texas. My dad was a University of                    2ND GENERATION                                      and I am one of the primary teachers. We were hosting a
                                                                                                                                Christmas party, and I bragged on what a great job Jer-
Texas alumnus, both undergraduate and law school. My                                                                            ry had done on the video for my parents. I played an ex-
mother’s family members were all Razorbacks. This made
for an interesting time during football season every year.
                                                                           VIDEO PRODUCTIONS                                    cerpt. One of the couples approached us to see if Jerry
                                                                                                                                would do a similar video for their wedding.
   I was fortunate to grow up in a warm, supportive              could certainly go back to work, but that day never came          Well, he did that wedding and then did another one for
and loving home. I was active in my church and on my             for me. I loved everything about being a wife and mother.      a close friend. After that, he started getting calls from
school’s debating team and in speech competitions.               Our girls were four years apart and complete opposites in      strangers. Jerry realized he loved doing this, but his time
Communications seemed a natural fit for me as a ma-               every way. This made life interesting and fun for us.          was valuable. So, as our business began to grow, I han-
jor in college and perhaps even part of a far-off plan to           Meredith, our older daughter, was a “girly” girl and        dled the office and advertising/marketing, and Jerry real-
enter law school. I spent two years at Baylor Universi-          loved performing in her school’s musicals and on the           ized he needed a second shooter. So I volunteered. I re-
ty and decided that UT had a better degree plan for me.          drill team. She graduated from Hyde Park High School.          ally was not technical at all, and this was a big stretch
Also, my uncle was a professor at UT, and it                               I enjoyed substitute teaching at at the school for   for me. But I found I loved the process of making an
meant I would have some family in town.                                    seven years.                                         event beautiful and memorable for the families and cou-
   So, I transferred to UT as a junior. I knew no                             Leah, our younger daughter, was tough and         ples involved. The business grew to the point that last
one. This was no problem at all because I am                               competitive in athletics and graduated from          year we were at a crossroads: Either we had to turn
outgoing. I just marched into a church that had                            Pflugerville’s Connally High School, where she        down business or Jerry needed to retire from IBM and
been recommended to me by my friends and                                   was active in sports. Those girls are now 22         become a full-time videographer. We decided that retire-
family back home: Hyde Park Baptist Church. I                              and 26 years old. Leah is working for Veloci-        ment was the best choice for him. We have not looked
felt an instant connection and loved everything                            ty Credit Union as a senior teller and building a    back since then. Jerry also teaches two classes on Inter-
about it. I also met a very friendly young man, the classic      photography business. Meredith graduated from UT-Ar-           net technology at the UT McCombs School of Business.
tall, dark and handsome! Did I mention he was UT grad-           lington and is managing a spa in Palm Desert, Calif.              We now enjoy filming weddings and special family
uate with a master’s in electrical engineering and worked           I really backed into the videography business with my       events, such as bar/bat mitzvahs, quinceñeras, anniver-
for IBM? He had just graduated and was beginning his             husband, as many in our industry have done. In 2002,           sary celebrations, school drama productions, and grad-
career when we met. He asked me out on our first date             my parents were celebrating their 50th wedding anni-           uations, as well as corporate events. We have filmed
that Sunday evening. That young man became my hus-               versary, and our family hosted a reception in their hon-       more than 150 weddings and events since 2002. We
band two years later.                                            or. Part of the day was spent working with my young-           won an international award from our industry associa-
   After obtaining my bachelor of science in speech              er brother to put together a photo album of my parents’        tion, Wedding and Event Videographers Association, In-
from UT, I decided to put a hold on any plans for fur-           lives. Jerry, my husband, had just received a new video        ternational, in 2007. We have been featured in Event DV
ther education and instead planned a wedding. We set-            camera from IBM for his 25-year anniversary gift. He           magazine and are officers in our local professional vid-
tled into a home in Round Rock, and I worked for our             filmed the entire celebration. Later, he got some editing       eographer’s association, Greater Austin Professional
pastor, Ralph Smith, as his administrative assistant until       software from a friend and produced a highlights video         Videographer’s Association.
our first child was born in 1983. I was fortunate enough          from footage. Also, he created a photo montage of the             We feel blessed to be doing something we value and
to be able to stay home with our two daughters for their         pictures and set it to music. It was such a big hit. My        love in such a wonderfully diverse environment as Aus-
entire childhood, and nothing made me happier than be-           mother cried. And it was declared the best gift ever.          tin affords. If you can envision it, we can produce it!
ing team mom or homeroom mother.                                    We have taught a Nearlywed/Newlywed Sunday                   Call 589-7372 or visit the Web site www.2gvp.com
   My husband always said that whenever I got bored, I           school class at Hyde Park for more than 20 years. This         for more information.



                         MIRANDA DARR:
                         WARDROBE MD
S     ince founding Wardrobe MD
      in 2000, wardrobe and fashion
consultant Miranda Darr has as-
                                            numerous fashion shows and semi-
                                            nars across the nation, including
                                            several for Glamour magazine, St.
sisted many busy individuals with           John, Saks Fifth Avenue, Victor
enhancing their personal wardrobe,          Costa and others. Her audiences
unique style and total image. The           have included executives and pro-
growth and loyalty of her clientele         fessionals from various businesses
base is evidence of her knowledge,          such as Dell, anchor teams from
talent and expertise.                       NBC-TV News, current and former
   Darr developed her professional          Texas and U.S. government of-
skills as a personal shopper and            ficials, and representatives of the
wardrobe consultant with Saks Fifth         Texas Realtors Association.
Avenue through the exclusive Fifth            Also, Darr is a master consultant
Avenue Club. She was the first Mil-          with The Carlisle Collection of New
lion Dollar book in the Austin store        York. Four times a year, she presents
and received the Chairman’s Excel-          a new collection of designer sepa-
lence Award. During that time, she          rates by invitation only, in a gracious
honed her expertise in drawing out          setting, to friends and acquaintances.
the best image in others.                   Service is highly personalized and
   As those who work with her come          you receive a complimentary ward-
to realize, much of her ability is a        robe consultation.
unique gift, an “eye” for the art of          Visit the Web site
dressing well.                              www.wardrobeMD.com for more
   Darr has conducted and produces          information.
                                 “I can’t tell you how much everyone enjoyed your presentation. They are all still talking about it.
           Several people told me they went home and threw out half of their closet! And, of course, I had to go and get your rockin’ shoes, which I love!
                              And our historian has put pictures of you and the girls on Facebook and everyone is commenting on it.
                           Everyone has talked about how effective it was to do your ‘paperdoll’ show vs. models just strolling around.
     It really gave everyone a good sense of how pieces can work together — yet change, depending on how casual or dressy the wearer wants them to be.
                                                      I think that is the best fashion ‘show’ we have ever had.”
                                                                  — Lucy Netherton, President, Austin Junior Women’s Club
B36   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                     Special Advertising Supplement/The Jewish Outlook



  JUDY LESTER: THE ESCAPE FINE CRAFTS AND GIFTS
  W       hat do eye candy, great gifts, home décor and
          double giving have to do with each other?
     You get them all at The Escape Fine Crafts and Gifts
                                                                tions of merchandise and sponsorships. “We try to hon-
                                                                or virtually every request that comes in to help local or-
                                                                ganizations and nonprofits,” she says.
  in downtown Georgetown. When owners Len and Judy                 Community involvement is very important. The Es-
  Lester opened The Escape in 1996, their vision was to         cape is sponsoring a Holocaust exhibit that will be com-
  create a fine craft gallery. Little did they know that their   ing to the Georgetown Library later this year. The Es-
  vision would evolve into that and much more.                  cape will also support the Austin Junior Forum through
                                           Len Lester built     participation in its Holiday at the Caswell House
                                         the majority of dis-      In addition to community service and involvement,
                                         play fixtures, prov-    The Escape is committed to supporting artisans in the
                                         ing his woodwork-      U.S. The beautiful works of glass, pottery, wood, out-
                                         ing skills and lead-   door décor and wall décor come mostly from folks in
                                         ing him to the full-   the United States.
                                         time development          “There are few works that are designed by artists in
                                         of a new business,     the U.S.A. but crafted overseas.” Judy Lester says. But
                                         designing and build-   most are domestic and many are from Texas.
                                         ing clocks.               One example of an overseas artist is Ayala Barr. Her
                                           Judy now runs the    beautiful jewelry is crafted in Israel. Her lovely Star
                                         business with the      of David necklaces are very popular. The menorahs,
  assistance of her helpful staff. She is concentrating on      dreidels and candlesticks by Infinity Metal Art in West
  bringing wonderful handmade works-of-art to everyday          Haven, Conn., are favorites of domestic-made Judaica.
  living and giving, while giving back to the community            The Escape strives to provide uncompromised ser-
  as much as possible.                                          vice to complete each person’s experience. The gal-
     One way the Lesters are giving back is through a se-       lery wraps, ships, provides layaway, offers merchan-
  ries of First Friday FUNdraisers this fall. On every first     dise to go out on approval, does special orders, and of-
  Friday of the month, a designated children’s charity will     fers quantity discounts for corporate gifts. In addition,
  receive 15% of the day’s sales as a donation. Recipients      you can always be assured that you won’t be stuck with
  are Exceptional Georgetown Alliance, Wil-                                               something that you don’t like.
  liamson County Children’s Advocacy Center                                               The generous return policy ac-
                                                                                                                              Judy and Len Lester and daughters Chloe, 7, and Rachel 5.
  and Brown Santa. “I believe God has blessed                                             cepts back any merchandise in
  us tremendously with our business, and I want                                           original condition. The other      beautiful wall art, decorative items or distinctive light-
  to give back to those that are the future of our                                        cool thing is most of the jew-     ing, visit The Escape in Georgetown (Web site www.
  community – the children,” Judy Lester says.                                            elry crafters will make a half-    shoptheescape.com). You can shop knowing you are
     Also,, The Escape has committed nearly 20                                            pair of earrings, if you lose      giving twice: once to you or your gift recipient with
  percent of its advertising budget this year to                                          one.                               your purchase and again through the active support The
  help nonprofits with fundraisers through dona-                                              Next time you need a gift,      Escape provides the community.



                                                                                                RHONE MCCALL: BRIGHTSTAR HEALTHCARE
                                                                                                          By Rhone McCall                    while my grandmother had cancer. It was

                                                                                             M       y husband and I decided to open
                                                                                                     BrightStar Healthcare in Austin al-
                                                                                              most two years ago. After living away
                                                                                                                                             emotionally and physically draining for
                                                                                                                                             everyone.
                                                                                                                                                Chad also has two grandmothers who
                                                                                              from Texas for more than 10 years, we de-      are in their 80s and live alone and inde-
                                                                                              cided to “come back home.” Our previous        pendently. We know how important it
                                                                                              careers and experiences were well-suited       is to them to live out their lives at home
                                                                                              to run and manage a business together, but     with safety and dignity.
                                                                                              it was the personal aspect that truly led us      Our goal is twofold, to be patient advo-
                                                                                              to decide on a home care agency.               cates and to provide compassionate, high
                                                                                                 I am a Texas native, born and raised in     quality care so that families can have
                                                                                              the Dallas area. Chad and I met in kin-        peace-of-mind knowing their loved ones
                                                                                              dergarten and lived across the street from     are being cared for. We strive to help
                                                                                              each other for two years until his fam-        families find the solution that is best for
                                                                                              ily relocated to Ohio. He jokingly says        them and educate them on services that
                                                                                              he spent his “formative years” in Texas!       may be available through Medicare and
                                                                                              I attended Southern Methodist Universi-        other government funded programs.
                                                                                              ty and have degrees in Spanish literature
                                                                                                                                                Our corporate tagline is “Making More
                                                                                              and journalism. I also hold an MBA from
                                                                                                                                             Possible,” which sums up our business
                                                                                              the Georgia Institute of Technology. I
                                                                                                                                             philosophy. We want to make more pos-
                                                                                              am a Certified Senior Adviser, which is a
                                                                                              designation awarded upon completion of         sible for our clients and their families.
                                                                                              a national program focusing on the phys-       We want to provide safety, independence
                                                                                              ical, financial and emotional changes fac-      and dignity to everyone we care for.
                                                                                              ing seniors.                                      We offer “Guaranteed Compatibility”
                                                                                                 We have two young children, a 6-year-       for all of our clients. All of our cases are
                                                                                              old daughter and a 4-year-old son. After       supervised by a registered nurse and our
                                                                                              losing our dog of 15 years last fall, we ad-   phones are answered 24/7 by a BrightStar
                                                                                              opted ‘Mopsy,’ who greets us happily each      staff member.
                                                                                              day with lots of licking and jumping!             We are very proud to serve the Austin-
                                                                                                 After seeing my own father struggle         area senior community!
                                                                                              to care for my grandmother who was ill,         Visit the Web site www.brightstarcare.
                                                                                              it became apparent that there was a need       com or contact rmccall@brightstarcare.
                                                                                              not only for care providers, but also for      com for information. Contact BrightStar,
                                                                                              education within the community. He and         located at 3810 Medical Parkway, Suite
                                                                                              my stepmother were working full time           203, at 452-9800, 452-9801(fax) or 585-
                                                                                              and trying to care for my grandparents         7399 (cell).
Special Advertising Supplement/The Jewish Outlook               Business & Professional Women in Austin                                                       November 2009          B37



                     NICOLE MCGARRY:
                      WICKED CAKES,
               CUSTOM CAKE & CUPCAKE DESIGN
I  t all started with a batch of chocolate chip
   cookies. Nicole McGarry, owner and lead
cake designer at Wicked Cakes, recalls fond
                                                     next nine years.
                                                        In 2005, Nicole had the opportunity to relo-
                                                     cate to England and Canada for more than two
memories of baking batches upon batch-               years. She loved zipping around in her Mini
es of chocolate chip cookies with her moth-          Cooper and sampling the local fare in England
er growing up in Oklahoma City. Over the             and abroad in Western Europe. Her favorites
years, her love for baking all things sweet          were always, of course, the desserts, and to-
(cookies, cakes, pies!) for family events has        day she regularly incorporates European fla-
translated into a true dream job.                    vors and ingredients into her confections.
   At Wicked Cakes, she works                                     Returning to Austin in 2007
with each client individually to de-         “I have the        to continue her career in market-
sign custom, edible works of art          wonderfully fun ing, Nicole began exploring the
for weddings, showers, birthdays,         task of creating world of cake artistry, where cakes
bar and bat mitzvahs, holidays and
more. She adores being a part of
                                                                    only taste delicious
                                            eye-catching, not eyes as well. Today, but wow
                                                                the                      her de-
her clients’ happiest occasions here delicious works signs are characterized by a stylish,
in Austin.                                  of edible art.” modern aesthetic, ranging from
   Although she started baking as a        — Nicole McGarry sweet and simple to striking and
young girl, it was many years be-                               over-the-top.
fore she was able to launch Wicked Cakes.               “In my work at Wicked Cakes, I have the
She began her professional life with a degree wonderfully fun task of creating eye-catch-
in computer engineering from Texas A&M               ing, delicious works of edible art, and I tru-
University in College Station. Seemingly a           ly enjoy working with my clients to translate
far cry from the artistic nature of cake design, their ideas into fabulous cakes. I’m so look-
her degree reinforced her natural focus on de- ing forward to working with members of the
tail, critical to both the structural and aesthet- Austin Jewish community to create delicious
ic design of extraordinary cakes. Upon grad-         showpieces for your most special occasions!”
uation, she moved to Austin to take on a stra- she says.
tegic marketing position with a global tech-          Contact Nicole McGarry, owner of Wicked
nology company, where she honed her eye              Cakes, at nicole@wickedcakesaustin.com, or
for color, perspective and design over the           visit the Web site www.wickedcakesaustin.com.



                                                                                                       DIANE DUSEK: THE JEWISH OUTLOOK
                                                                                                        By Diane Dusek                        I realized that my ability to teach high

                                                                                          T    he year: 1992. “Would you like to help
                                                                                               sell ads in our newspaper, The Jewish
                                                                                          Outlook?” asked Lynn, the wife of the then-
                                                                                                                                           school students business subjects and my
                                                                                                                                           knowledge of marketing were key factors
                                                                                                                                           in marketing The Jewish Outlook. And my
                                                                                          executive director at the Jewish Federation      belief in our newspaper, coupled with my
                                                                                          of Austin (now the Jewish Community As-          commitment and love of my job, helped me
                                                                                          sociation of Austin).                            turn it into a wonderful career. I truly enjoy
                                                                                             At the time, I was volunteering at the        my career! I have the opportunity to meet
                                                                                          Jewish Federation once a week. I helped          great people and have learned a lot about
                                                                                          out in the front office. My family had just       their businesses. I believe that what helps
                                                                                          moved to Austin from Houston, and I was          me in growing The Jewish Outlook are the
                                                                                          a former high school business teacher who        great people around me.
                                                                                          taught keyboarding, business law, busi-             I truly believe that the newspaper creates
                                                                                          ness management, marketing and shorthand.        a sense of community. It educates and in-
                                                                                          What did I know about selling advertising?       forms, and it gives the community an op-
                                                                                          So, I politely said, “No, I don’t think so. I    portunity to see the diversity of interests
                                                                                          really don’t know anything about selling ad-     and business enterprises that our communi-
                                                                                          vertising.”                                      ty is involved in. It gives us an opportunity,
                                                                                             Was there something about my personali-       through advertising, to support each other.
                                                                                          ty that struck Lynn as a sales personality?      That is why I have such a strong passion for
                                                                                             Well, it was absolutely bershert that a few   my job and support for our publication.
                                                                                          weeks later I was shopping in a store that          I am married with three children (two
                                                                                          had menorahs. When I mentioned to the            children and one stepchild) and a grandba-
                                                                                          owner that I volunteer at the Jewish Federa-     by. We have two dogs and a cat. I enjoy our
                                                                                          tion, she asked me if I knew how to market       Harley (as a passenger), piano (just a begin-
                                                                                          her Judaica items. Low and behold, I told        ner) and skiing. My husband also introduced
                                                                                          her about The Jewish Outlook. And my ca-         me to scuba diving and sailing.
                                                                                          reer as a salesperson for the newspaper be-         You can reach me at 342-2550, 657-6656
                                                                                          gan when I sold an ad to that individual.        or jewishoutlookad@gmail.com for more
                                                                                             We started out as a 12-page paper and         information about advertising in The Jew-
                                                                                          look at it now!                                  ish Outlook.
B38   14 Cheshvan-13 Kislev, 5770                               Business & Professional Women in Austin                                      Special Advertising Supplement/The Jewish Outlook



                JENNIFER MAZUELOS:
         IZZY AND ASH CHILDREN’S BOUTIQUE
 S     ince starting Izzy And Ash in 2006,
       wife, mother and business owner
  Jennifer Mazuelos has created not only
                                                she combined her education with her cre-
                                                ative style and her love of shopping, and
                                                the result was one cool store. “Becoming
  a place to find hip children’s clothes but     an entrepreneur has pushed me in ways I
  also a place to inspire kids to define their   never imagined and has shown me how
  personal best. Motivated by her own           to trust my own style and creativity. Plus,
  children’s flare for authenticity, Jenni-      I have a shopping budget you would not
  fer decided to ditch                                               imagine!” she says.’
  her day job and start                                                 Izzy And Ash is
  an online children’s                                               brimming with the
  boutique. She named                                                latest trends in chil-
  the business Izzy                                                  dren’s clothing and
  And Ash after her                                                  accessories. Jenni-
  very cool kids, Isa-                                               fer is especially con-
  bela and Ashton.                                                   scious of offering
     Three years later                                               original boys’ clothes
  she has opened her                                                 and girls’ tween
  flagship store locat-                                               styles. “I am contin-
  ed in the heart of the                                             uously on the look-
                                                                                                                  Jennifer Mazuelos and her children, Izzy and Ash.
  Westlake communi-                                                  out for fashionable,
  ty. “There is a very                                               fun, age-appropriate     Cherise, Misha Lulu and Truluv. From              Izzy And Ash has hosted children’s
  strong style here in                                               clothes for both boys    jeans and tees, to holiday dresses and         fashion shows and school fundraisers and
  Austin,” Mazuelos                                                  and girls,” says Ma-     jackets, to backpacks and other acces-         is planning some more fantastic events in
  says, “very creative,                                              zuelos.                  sories, the boutique is sure to have what      the future including children’s art classes
  very individual. I’ve always loved that          The boutique carries well-established      you are looking for. The growth and loy-       and more fundraisers and fashion shows.
  about Austin. My vision is to add to that     designers such as Ella Moss, Flowers By       alty of her clientele is evidence of her       Jennifer also provides a shopper service
  experience by offering clothing that al-      Zoe and Splendid for girls; Appaman,          talent, knowledge and expertise.               for moms who want personalized atten-
  lows kids to express their unique person-     Moster Republic and Wonderboy for the            Izzy And Ash is off to a great start        tion finding the right clothes for their kids.
  ality and style.”                             boys; and Kissy Kissy, Bees And Drag-         since opening its doors last April, includ-     Izzy And Ash is located at 3663 Bee
     A Texas native, Jennifer was not ful-      ons and Baby Nay for infants. She also        ing winning City Search’s Best Austin          Caves Road, Suite 2C, next to Breed &
  filled applying her business degree as a       offers an exceptional collection of Eu-       Kid’s Clothing for 2009 and being hon-         Co. Hours: 10 a.m.-6 p.m. Monday-Fri-
  project manager in a local technology         ropean labels such as IKKS, Deux par          ored by Austin’s 2009 Fashion Week as          day and 10 a.m.-5 p.m. Saturday. Vis-
  company. When she was ready to return         Deux and Catimini, as well as some fan-       one of the top five children’s boutiques        it the Web site www.IzzyAndAsh.com or
  to work after the birth of her two kids,      tastic up-and-coming lines including          in Austin.                                     call 306-8687 for more information.



                                                                                                                          CARLA COCHRAN:
                                                                                                                          COLONIAL GARDENS
                                                                                                             By Carla Cochran                  assisted-living administrator for sever-

                                                                                                 B      orn in Midland, I grew up there
                                                                                                        and in Sweetwater. I graduated
                                                                                                  early from high school and then moved
                                                                                                                                               al years, my husband, my mother-in-
                                                                                                                                               law and I ventured into management of
                                                                                                                                               six assisted-living facilities that tend to
                                                                                                  to San Angelo to attend college —            residents with Alzheimer’s disease and
                                                                                                  originally as an accounting major.           dementia.
                                                                                                     Later, after I had married and had           Today, we have two facilities each in
                                                                                                  two daughters, I had a friend who was        Austin, San Antonio and Fort Worth.
                                                                                                  a nurse, which sounded interesting and       These are now known as Colonial Gar-
                                                                                                  fulfilling, so I went back to school for      dens.
                                                                                                  nursing. I started in the home health           This has been the most fulfilling po-
                                                                                                  field while finishing my degree and            sition I have ever had. I have enjoyed
                                                                                                  worked up into an administrator posi-        getting to know the residents and learn-
                                                                                                  tion.                                        ing more each day about and finding
                                                                                                     I had another child, this time a boy.     new ways to train staff so they have a
                                                                                                  I moved to Austin for a short time and       better understanding of the person they
                                                                                                  helped to open a home health agency          are caring for. It is gratifying to see
                                                                                                  here. But family called me back to San       the difference it makes as residents re-
                                                                                                  Angelo due to sick family members,           spond to people with a better knowl-
                                                                                                  and my oldest daughter started college       edge of the disease and what it causes.
                                                                                                  there.                                          I loved Austin when I lived here and
                                                                                                     In San Angelo, I started a home           am thankful to get to be here again.
                                                                                                  health agency but found myself inter-         Call Colonial Gardens, 3700 Adel-
                                                                                                  ested in assisted living. After being an     phi Lane in Austin, at 833-0009.


                                                                                                                I have enjoyed getting to know the residents
                                                                                                          and learning more each day about and finding new ways
                                                                                                      to train staff so they have a better understanding of the person
                                                                                                      they are caring for. It is gratifying to see the difference it makes
                                                                                                          as residents respond to people with a better knowledge
                                                                                                                      of the disease and what it causes.
Special Advertising Supplement/The Jewish Outlook                    Business & Professional Women in Austin                                                         November 2009          B39


 MARY MARGARET QUADLANDER: AUSTIN SCHOOL OF FASHION DESIGN
     By Mary Margaret Quadlander                    me, and I was lucky enough to see her          ball, volleyball, badminton, football and

I  opened the Austin School of Fashion
   Design three years ago after a 22-year
career as a designer and five years on the
                                                    reach the ripe old age of 96. She taught
                                                    me all about gardening and how to keep
                                                    busy. Since I spent so much time with
                                                                                                   tennis — and to play them well.
                                                                                                      I am sure that there is a golf course in
                                                                                                   heaven now, and he is on it.
faculty of the University of Texas and St.          my grandmother, I assumed that my life            I have always known that I would have
Edward’s University. The Fashion Design             would be like hers.                            a different sort of life. I never dreamed of
School is located in the heart of Austin on            I am the oldest of six close-knit chil-     a knight on a white horse, a station wagon
rapidly changing South Congress Avenue.             dren, with four brothers and one sis-          filled with kids and dogs, or a white pick-
A native Austinite, I am a fifth-generation          ter. My mother is the pinnacle of moth-        et fence. I instinctively knew that I would
Texan, with lineage back to the first set-           erhood — a better mother doesn’t exist.        have to make my own way in life, and if        gance of design, the beauty of silhouette,
tlers in this area, the Seiders family.             She has always put her role as a mother,       I were graced enough to find a good com-        the splendor of fabric draped on a mov-
   I come from a family of hard-working             and as Catholic, above any other respon-       panion along the way, it would just be ic-     ing body, the perfect fit of the pattern, the
people who also had a vein of creativi-             sibilities. But her infinite intellectual ca-   ing on the cake. Fortunately, I have the       satisfaction of learning to create a perfect
ty that pulled at their hearts. My Grandfa-         pacity and curiosity about the world have      best husband, a man I respect more than        garment, these are the rewards of teaching
ther Quadlander, on my dad’s side, played           also given all of us a mother who has          anyone I have ever known. I would have         something new to a curious student.
in the famous Kansas City Nighthawks                been a wonderful role model.                   never dreamed a man so good.                      I am immensely grateful for my in-
Jazz Band. He also had an invitation to                My father, Ted Quadlander, passed               My undergraduate degree in psycholo-       structors and assistants at the school, es-
play organ music at the Vatican before he           away two years ago. He worked for Mer-         gy from UT enabled me to understand my-        pecially Ashley Rains. She believes in
died, unfortunately, at a young age.                rill Lynch for 53 years as a stockbroker. A    self better, and if I did nothing else with    the school as if it were her own. Katie
   My Great-Grandfather Seiders, on my              fun-loving, curious man with many life-        that degree, that was plenty. At age 36,       Yates, Drea dePrete, Jordan Martin, Me-
mother’s side, was a successful landscape           long friends, my father was a force of his     I threw caution to the wind and went to        lissa Taylor and Julia Plume are the ad-
architect, who created Landa Park in New            own. His primal love affair was athletics.     school to learn fashion design at the Fash-    ditional instructors who have made the
Braunfels and Wooldridge Park in Aus-               If it involved a ball, my dad was in.          ion Institute of Technology in New York. I     school so unique and successful.
tin. He had the contract to landscape Rice             As a Little League coach, he took his       fell in love with designing, New York and         When Grace Jones of Salado died in
University when he died of consumption,             team to the finals in Williamsport, Pa., in     the whole idea of design as a career.          2008, she left me all her personal pa-
an illness that was prevalent in that time.         1951. Austin welcomed him and the team            Current trends have never interested        pers and with that her life’s story. I will
Seiders Springs Park, at Shoal Creek and            back home with a parade down Congress          me, but silhouette, line, form and func-       be graduating with a master’s degree in
38th Street, is named after him.                    Avenue. Like most fathers of that era          tion, color and beauty — those have been       liberal arts this semester, and the biogra-
   My mother’s father, John Lee Cuthb-              who were World War II veterans, he kept        the sirens that called to me. I have been      phy of Grace Jones is my thesis. Hopeful-
ertson, was an artist, always drawing lit-          a lot of his feelings close to the chest.      lucky enough to have buyers who felt the       ly, before long the book will be published,
tle landscape scenes. He was the first               But we all admired his strength and per-       same. Neiman Marcus, Tootsies, Caché,          and everyone can read about this fabu-
person who opened my eyes to art.                   severance in life. Polio kept him from a       Grace Jones of Salado, The Garden Room,        lously interesting woman who, along with
   Both of my grandmothers were hard-               life of sports that I am sure he dreamed       Sakowitz of Houston, Charles Edwin have        Stanley Marcus, brought fashion to Texas.
working women, raising their children as            for himself, but nevertheless, we all          all been regular customers for whom I           Contact Mary Margaret Quadlander
single moms when death and life inter-              reaped the harvest of his vast knowledge       worked hard to give my best work.              of the Austin School of Fashion Design,
rupted their marriages. My Grandmoth-               of every athletic game known to man.              Today, teaching fashion design, I have      3216 S. Congress Ave., at 448-9636, or
er Cuthbertson was a fabulous mentor to             We learned to play golf, baseball, basket-     come full circle. Introducing the ele-         visit the Web site www.asfdesigns.com.



                                                         LYNN SHANK: TEXAS ASSURANCE CARE
               By Lynn Shank                         cy in 1998 and to become a licensed agent

O      wning and operating a service-orient-
       ed business is challenging, but I love
working with seniors. Unfortunately, we
                                                     and obtain my certified senior adviser des-
                                                     ignation in 2000. I became the public face
                                                     of Texas Assurance Care and became in-
are often dealing with families in situations        volved with many aging groups locally as
that are “crisis driven” because families            well as the Medicare Partnership Train-
still aren’t communicating soon enough               ing Program. Ultimately, I began devel-
about planning, health and other concerns.           oping and conducting continuing educa-
I hope my book (due out early next year),            tion classes for health care professionals in
“My Parents are Getting Older and I Don’t            and around central Texas on various topics,
Know What to Do,” will help families be-             such as long-term care insurance, Medicare
gin to address some of these issues sooner.          and supplemental insurance, family com-
   At almost 60, I find myself relating on a          munication and “sandwich generation” is-
daily basis to the challenges of advancing           sues. In 2005 I was awarded the first “Sa-
age. My husband Harry and I (at this point)          maritan Award” from the Society of Certi-
find ourselves laughing about the “snap,              fied Senior Advisors.
crackle and pop” our creaking joints make               Harry’s experience with his own par-
when we get up in the morning and head               ents led him into the long-term care insur-
out to the coffee pot. But occasionally the          ance business. Fifteen-plus years later, his
reality of some of the challenges we’ve ex-          talent, commitment, and proven results in
perienced are sobering, and I feel a deep            preserving our clients’ hard-earned sav-
sense of compassion for other aging adults           ings regardless of the state of the economy
and their family members who are often               give us a great sense of purpose. Over the
doing their best to help them as they deal           years we have built a reputation for provid-
with health issues or financial concerns.             ing unparalleled service to our client fam-
   As my own mother (who has been gone               ily and the community at large. We refer
for almost 10 years) began to reach ad-              to ourselves as “coordinating advisers” be-
vanced age, the search for resources to              cause of the network of other profession-
help preserve her illusion of independence           als involved in our “total planning” ap-
and protect her physical, emotional and fi-           proach. These associations enable us to ad-
nancial well-being from 1,500 miles away             dress a much wider variety of aging chal-
provided me with a wealth of hands-on ex-            lenges and issues.
perience that I felt I needed to share.               Contact Lynn Shank of Texas Assurance
   My experiences with my mother and                 Care Inc., 4100 Duval Road, Bldg. 4, Suite
that personal caregiving journey led me to           207, at lynn@txassurancecare.com or 343-
join my husband Harry’s insurance agen-              5400. Web site: www.txassurancecare.com.
B40   14 Cheshvan-13 Kislev, 5770                                Business & Professional Women in Austin                                Special Advertising Supplement/The Jewish Outlook




                                                                                                                              Greene Family Camp faculty at first session in 2009:
   American Conference of Cantors Convention this year in            ACC Convention in Chicago: Cantor Lori Frank            Rabbi Jordan Parr (from left) of Plano; Cantor Marie
  Chicago: Cantor Marie Betcher (from left) of Congregation        (from left) of Temple Adat Shalom in Poway, Calif.;    Betcher of Congregation Shir Ami; Teresa Parker, education
       Shir Ami in Cedar Park; Cantor Barbara Finn of             Cantor Deborah Martin of Temple Beth El of Madison,              director for Temple Beth El, San Antonio;
   Congregation Albert in Albuquerque, N.M.; Rabbi Danny               Wis.; Cantor Linda Ecker, treasurer of ACC;        Rabbi Ana Bonnheim, assistant camp director; Rabbi David
    Freelander, vice president of Union of Reform Judaism;           Cantor Barbara Finn of Congregation Albert in             Stern, senior rabbi of Temple Emanu El, Dallas;
   Cantor David Goldstein of North Shore Congregation in              Albuquerque, N.M.; and Cantor Marie Betcher           Rabbi Nancy Kasten; Rabbi Matt Michaels of Houston;
  Chicago; and Cantor Don Croll of Temple Shalom in Dallas.              of Congregation Shir Ami in Cedar Park.                and Cory Shapiro, Jewish educator in Phoenix.


                       CANTOR MARIE BETCHER: CONGREGATION SHIR AMI
 C
             antor Marie Betcher is one of only two fe-                                                                      She is a member of the Austin Jewish Clergy Associa-
             male invested cantors by Hebrew Union Col-                                                                   tion and attends interfaith clergy meetings sponsored by
             lege-Jewish Institute of Religion-School of                                                                  Austin Area Interreligious Ministries. She is on the board
             Sacred Music in New York and regular mem-                                                                    of the Interfaith Arts and Music Festival (www.austinin-
 ber of the American Conference of Cantors in the state of                                                                terfaithfestival.org), which is now under the umbrella of
 Texas. HUC-JIR-SSM is the only institution that invests                                                                  the Austin Care Foundation and partnering with AAIM
 reform cantors in the country. Cantor Berlin at Temple                                                                   for the AAIM Thanksgiving service for 2010. She is on
 Beth El, San Antonio, is the other. Cantor Betcher is also                                                               the steering committee of the Interfaith Environmental
 the chair of the American Conference of Cantors Caring                                                                   Network (www.interfaithenvironment.org) which will be
 Committee and one of the chairs of the committee for the                                                                 hosted at CBI for its Kick-Off event, Nov. 5.
 ACC Convention next year in Memphis.                                                                                        Betcher led the St. Albans Episcopal Church Seder
    Cantor Betcher is clergy and spiritual leader for Con-                                                                this past year and will be leading Sederim for St. Albans
 gregation Shir Ami in Cedar Park, which serves Wil-                                                                      again this coming year as well as one for Central Pres-
 liamson County and Northwest Austin. As clergy, she                                                                      byterian downtown. Cantor Betcher has been married
 is also director of education for Shir Ami’s Religious                                                                   for more than 30 years to Jonathan Betcher, global ac-
 School and teaches adult education in conjunction with                                                                   counts manager for McGraw Hill Construction.
 SULAM, conducts the Adult Choir and Gan Yeladim                                                                           For more information about Congregation Shir Ami,
 Choir and leads all services and holiday services, Sec-           Congregation Shir Ami’s Blessing of the Animals
                                                                                                                          contact Jodie Billings, Shir Ami president at jodie-
 ond Night Seder, Shabbat Across America and oth-                      with Cantor Betcher blessing Hercules.             billings@gmail.com or 626-0242; Jason Fay, vice
 er special services and events. She will be presenting at                                                                president, membership, at jasonfay@gmail.com; Beth
 Tapestry 2010. She also teaches a Trope Class for the        for the benefit of the Jewish War Veterans. She is on the    Rogalski, vice president, Religious School, at brogals-
 Austin Jewish Academy. For Jewish Family Service, she        Greene Family Camp first session faculty each year.          ki@austin.rr.com; or Cantor Betcher at Cantoree@aus-
 directs the fabulous Dell Tones, which perform all over        Cantor Marie Betcher works diligently reaching out        tin.rr.com or 585-2895. Or call toll-free 877-715-1413
 the city and will be presenting a concert in January 2010    to interfaith communities to both clergy and lay leaders.   and leave a message. Web site: www.shir-ami.net.
  The Dell                                                                                                                                                            Congregation
   Tones,                                                                                                                                                            Shir Ami Prime
  directed                                                                                                                                                             Timers at the
     by                                                                                                                                                               home of Allen
   Cantor                                                                                                                                                              Kaplan (Shir
   Marie                                                                                                                                                             Ami senior vice
  Betcher,                                                                                                                                                            president) and
  perform                                                                                                                                                            Maxine Kaplan.
     on                                                                                                                                                                 The Prime
  stage at                                                                                                                                                             Timers were
  Lakeline                                                                                                                                                            organized and
  Oaks in                                                                                                                                                            chaired by Jodie
   Cedar                                                                                                                                                              Billings, Shir
   Park.                                                                                                                                                              Ami president.



                                                                       Congregation Shir Ami Religious School’s
                                                                                  End-of-School Party
                                                                          at Yael and Amir Abraham’s home.




      The Interfaith Environmental Network Interim Steering
   Committee: Rev. Lou Snead (from left); Tom Spencer, CEO,
    Austin Area Interreligious Ministries; Allen Cooper; Chris
     Searles; Wynn Stenftenagel; Kerry Stevens; Cantor Marie                                                                Shir Ami Religious School Shofar Corps on the bimah for
  Betcher; Rev. Bo Townsend; David Todd; Rabbi Steven Folberg.                                                                Yom Kippur Children’s Services with Cantor Betcher.

				
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