coffee tasting

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                 CoFFEE BrEwing Tips
                 Use Clean, Fresh water
                 Filtered water is best and produces fantastic results.

                 RulE OF ThuMb:
                 If you don’t drink the water, don’t use it to brew coffee.
                                                                                                                                                to hosting a
                                                                                                                                           coffee tasting
                 Drink while it’s Fresh
                 We recommend using a brewer that has a thermal
                 carafe to preserve the coffee. If your brewer has a glass
                 decanter, remove the coffee from the heat source and put
                 it into a thermal carafe at the end of the brewing cycle.
                                                                                                                                            from the Lutheran World Relief coffee Project
                 RulE OF ThuMb:
                 Drink your coffee within one hour of brewing.

                 store in a Cool, Dry place
                 Protect your coffee by storing it in an opaque, airtight
                 container in a cool, dry place like a cabinet. Contrary to
                 popular belief, it is not necessary to store your coffee in
                 the refrigerator or the freezer — this can actually have an
                 adverse effect on the beans.

                 RulE OF ThuMb:
                 Only buy as much coffee as you will use in one week.

                 Drip BrEwing insTrUCTions
                 What you need:
                 • 12 cup home coffee brewer (850 watts minimum)
                 • Ground (drip grind) coffee
                 • Filtered water
                 • unbleached coffee filter

                 1. Put 12 tablespoons (3/4 cup) of freshly ground coffee
                    into the filter basket and shake the basket a little to
                    create a level bed of grounds.
                 2. Fill the coffee decanter with filtered water to the 12
                    cup line and pour the water into the back of the
                    brewing vessel.
                 3. Turn the coffee brewer on and wait.
  Heremala                                                                                                                                                                                      Emilio
                 N O T E : Brewing less than 12 cups of coffee (or the recommended amount) with
  ronmedo        a home brewer may produce an undesirable and bitter flavor, unless the coffee                                                                                                 Marciano
   Quisana       brewer was specifically designed to brew smaller amounts.                                                                                                                   Vásquez Feria
                                                                                                                                                                                              Vásquez Feria
                                                                                                  Photographs provided by Equal Exchange

 Coffee farmer                                                                                                                                                                               Coffee farmer
                                                                                                                                                                                              Coffee farmer
from CEPICAFE                                                                                                                                                                                from CEPCO
                                                                                                                                                                                              from CEPCO
 Co-operative,                                                                                                                                                                               Co-operative,
     Peru                                                                                                                                                                                       Oaxaca,
                                                                                                                                           The LWR Coffee Project is a partnership between
                                                                                                                                           Lutheran World Relief and Equal Exchange
                                                 CHoosE A DATE AnD loCATion
                                                 For yoUr TAsTing
                                                 The earlier you start to plan, the better! Give yourself
                                                 plenty of time to advertise the tasting and obtain

                                                 your supplies.
                                                                                                                                                    sET Up AnD HosT yoUr TAsTing
                                                                                                                                                    Calculate how much time it will take for your coffee to
                                                 Ask friends, family, or a youth group to join you in
                                                                                                                                                    brew. (See back page for tips on brewing the perfect pot).
                                                 planning and hosting the tasting.
                                                                                                                                                    Get your crew together early to set up tables and set out
                                                                                                                                                    supplies. Display the prizes near your voting cards to
                                                 Consider hosting a tasting with another congregation or
sUggEsTED sUppliEs                                                                                                                                  encourage participation. The more people who vote, the           win priZEs!
                                                 community organization or in combination with another
                                                                                                                                                    greater the chance your congregation will win a prize!
                                                 event. Examples include a luncheon, lWR Fair Trade Fair,
• Drip-brewers                                   potluck dinner or mission project.                                                                                                                                  have participants fill out a
                                                                                                                                                    Think through how the flow of the event will go. how will
• Filters                                                                                                                                                                                                            contact card to vote for their

                                                                                                                                                    people move to get each kind of coffee? Where will they
• Thermal pots                                   proMoTE yoUr EVEnT                                                                                                                                                  favorite coffee. use these
                                                                                                                                                    fill out their voting cards? When will you draw for prizes?
• Cups                                           Promotion is crucial for a successful event. Display the                                                                                                            cards to draw for the t-shirt,
• Sugar                                          enclosed lWR Coffee Project poster in a prominent location                                                                                                          travel mug and bag of Organic
                                                                                                                                                    Take a couple of minutes at the beginning of the event
• Cream(er)                                      to announce the time, date, and place of the tasting.                                                                                                               Gumutindo coffee.
                                                                                                                                                    to explain a little about the lWR Coffee Project, the new
• Stirrers
                                                                                                                                                    coffees and how the tasting will work. We recommend
• Pens or pencils                                Consider doing one or more educational events leading                                                                                                               After your event, send those
                                                                                                                                                    people try the new coffees black (no cream or sugar) first
                                                 up to your event. Show “From Crop to Cup” and lead                                                                                                                  cards to lWR to be entered
I N C l u D E D I N T h E K I T:                                                                                                                    to appreciate the full flavor profile; then test again with
                                                 a discussion about why Fair Trade is important. Make                                                                                                                in the national drawing. Each
• Flavor profile sign                                                                                                                               whatever folks like to add to their coffee.
                                                 announcements in your newsletter, bulletins, and                                                                                                                    card picked will win a prize
• Voting cards

                                                 during service.                                                                                                                                                     for that person AND their
  (make copies and cut)                                                                                                                             MAil yoUr VoTing CArDs
• Take away cards                                                                                                                                   in By DECEMBEr 15.
                                                 See the enclosed Promotional Guide for promotional
• Prizes                                                                                                                                            Send the completed voting cards to Lutheran World Relief
                                                 ideas, talking points, and a sample announcement. Visit                                                                                                             g r A n D p r i Z E (1)
                                                                                                                                                    in the pre-paid, pre-addressed envelope enclosed in this
                                        for more resources, including bulletin                                                                                                               Congregation:
                                                                                                                                                    kit. Your participants will be entered into the national
                                                 inserts, table tents, worship resources, videos, and more.                                                                                                          $500 gift certificate for
                                                                                                                                                    drawing for one of sixteen prizes. Each card drawn
                                                                                                                                                                                                                     the lWR Coffee Project

                                                                                                                                                    will win a prize for the individual AND a prize for the
                                                 gATHEr yoUr sUppliEs                                                                                                                                                individual:
                                                 You will need a way to brew four different kinds of                                                                                                                 $75 gift certificate for
                                                 coffee – drip-brewers are best.* Ask members of your                                                                                                                the lWR Coffee Project
                                                                                                                                                    entries must be postmarked by December 15, 2010 to be eligible
                                                 congregation if they would be willing to bring in their
                                                                                                                                                    for the drawing.
                                                 coffee makers from home, or invite other congregations                                                                                                              F i r s T p l A C E (5)

                                                 and ask them to bring drip brewers.                                                                                                                                 Congregation:
                                                                                                                                                    You’ve made a real difference in lives around the world!         $250 gift certificate for
                                                 It would also be helpful to have four thermal pots so you                                                                                                           the lWR Coffee Project
                                                                                                                                                    Please tell us about your event by emailing photos and
                                                 can make more coffee as people are drinking it.
                                                                                                                                                    stories to or by mail:                         individual:
                                                                                                                                                                                                                     $50 gift certificate for
                                                 See the side box for a list of suggested supplies.
                                                                                                                                                           lutheran World Relief                                     the lWR Coffee Project
                                                                                                                                                           Attn: Kattie Somerfeld
                                                 *We strongly recommend against using percolators for your tasting. Drip grind coffee
                                                                                                                                                           700 Light Street                                          s E C o n D p l A C E (10)
                                                     is too fine, resulting in grounds that fall into the coffee, a much stronger flavor and
                                                     sometimes even clogging the machine.                                                                  baltimore, MD 21230                                       Congregation:
                                                                                                                                                                                                                     $100 gift certificate for
                                                                                                                                                                                                                     the lWR Coffee Project
                                     coffee farmer
                                   from Gumutindo                                                                                                                                                                    individual:
                                     Cooperative,                                                                                                                                                                    $25 gift certificate for
                                        uganda                                                                                                                                                                       the lWR Coffee Project