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					                                                                                                 November‘05
 La Quinta Chamber of Commerce

    Make a child
happy
Holiday Season
              this
                                                                                      The Voice of Business

                                                                                    December, and
                                                                                    distribute them
                                                                                    to needy chil-
                                                                                                                         Gem
                                                                                                               BUILDING FUND ESTABLISHED
                                                                                                                                                        the
                                                                                                                                                    Vol. XXII Issue #11                  November 2005




… attend                                                                            dren in the                     The Chamber’s Board of Directors recently will be proud to call your own.” (See Piper’s
L a Q u i nta                                                                       community. The             decided to establish a Building Fund for the message on page 3.)
Chamber’s annu-                                                                     program’s pri-             purpose of raising money for permanent offices       The first Building Fund effort is tied into the
al ToysforTots cel-                                                                 mary goal is to            for the Chamber of Commerce. La Quinta Toys for Tots event. Any raffle proceeds—
ebration on Monday,
December 5, at the
                       TOYS FOR TOTS                                           deliver a message of
                                                                               hope to needy
                                                                                                               Chamber staff will soon move into offices in beyond $600 that will be donated to Toys for
                                                                                                               t h e new La                                                                         Tots—from
Cliffhouse Restaurant.
    And…be sure
to bring at least
                          PARTY:                                               youngsters that will
                                                                               motivate them to
                                                                                                               Quinta Library,
                                                                                                               78-080 Calle
                                                                                                               Estado; how-
                                                                                                                                                                                                    that December
                                                                                                                                                                                                    5 celebration
                                                                                                                                                                                                    will go into
                                                                    TH grow into responsi-
one (two or three
would be even
                       DECEMBER 5                                              ble, productive,
                                                                               patriotic citizens and
                                                                                                               e v e r, t h a t
                                                                                                               arrangement is
                                                                                                                                                                                                    the Chamber’s
                                                                                                                                                                                                    Building Fund,
better)           new,                                                         community leaders,              temporary, and                                                                       according to
unwrapped toys for children—the ‘price’ of         according to the Toys for Tots Web site                     the Chamber                                                                          CEO Ruth
admission.                                         (www.toysfortots.org).                                      will occupy the                                                                      Finholt. Also,
    The Cliffhouse hosts the event, and                Also, local Toys for Tots campaign coor-                space for only                                                                       the Chamber
donates the food and wine for a wine tasting.      dinators conduct an array of other activities,              two to three                                                                         has added a
The fun also includes meeting members of the       including golf tournaments, foot races, bicy-               years.                                                                               place on re-
U.S. Marine Reserves from Twenty-nine              cle races and other voluntary events designed                    “We need                                                                        newal notices
Palms, and music provided by Craig Michaels        to increase interest in Toys for Tots, and                  a permanent                                                                          whereby mem-
of A Musical Affair. The event begins at           concurrently generate toy and monetary                      facility that                                                                        bers can donate
                                                                                                                                  The City of La Quinta invites you to the new La Quinta
5:30 p.m. No registration needed.                  donations.                                                  will allow the Librar y ’s grand-opening celebration, 3 p.m., to the Building
    “We have held this Toys for Tots drive             If members cannot make the December 5                   Chamber to Wednesday, Nov. 16. Welcome by City officials, Fund when
since 1996 because we want to make sure            event, they may drop gifts off at the                       grow and serv- ribbon cutting, refreshments, gifts and more. they renew
that children of the Coachella Valley who may      Chamber Office.                                             ice members as For more info, see page 9.                                            their mem-
not get any holiday gifts at all will be able to       Finholt noted that she expects around 200               membership continues to increase, currently at an berships. Members should note that the
have a nice Christmas,” said Chamber CEO           people again this year. So, the Chamber is try-             incredible pace,” said Board Chair Lew E. Chamber is a non-profit organization.
Ruth Finholt. “Also, all donated gifts are         ing to organize a shuttle from and to the                   Piper. “The Building Fund will house monies          “We encourage Chamber members to
given to children here in the Valley.”             Chamber offices—to avoid parking problems                   that we raise and our members contribute get involved in planning and raising funds for
    The mission of the U.S. Marine Corps           at the restaurant.                                          toward a permanent Chamber facility. We are a permanent facility in the near future,”
Reserve’s nationwide Toys for Tots Program is          For more information, call the Chamber at               all dedicated to providing Chamber member- Finholt added. Those with questions should
to collect toys during October, November and       760-564-3199.                                               ship with a state-of-the-art facility, which you call her at 760-564-3199.



                           In This                           SPOTLIGHT
                                                                                                                   La Quinta Chamber of Commerce
                                                                                                                   78-371 Highway 111
                                                                                                                                                                                              Prsrt Std
                                                                                                                                                                                          U.S. Postage Paid
                             Issue                              BREAKFAST NETWORK
                                                                                                                   La Quinta, CA 92253
                                                                                                                                                                                          Palm Springs, CA
                                                                                                                                                                                            Permit No. 9
• Chamber Happenings . . . . .2                                7:30 a.m., Thurs., Nov. 17
                                                              NEW VENUE: La Quinta Cafe
• Chairman’s Message . . . . . .3
                                                              THANKSGIVING HOLIDAY
• New Member Intros            . . .4-5                         Chamber Office Closed
                                                                   Nov. 24 & 25
• City Pages . . . . . . . . .9-12
                                                                   TOYS FOR TOTS
• LaKwinta . . . . . . . . . . . .14                            5:30 p.m., Mon., Dec. 5
                                                                   Cliffhouse Restaurant
• Member Discounts . . . . . .14
                                                           CLASSIFIED ADS ARE COMING!
• Member Anniversaries . . . .15                               See page 17 for details.

• Member News            . . . . . . .16
                            L A                Q U I N T A                                   C H A M B E R                                        O F                  C O M M E R C E                                                                             www.lqchamber.com
                     2




                                                                  CHAMBER HAPPENINGS
      NOVEMBER                                                                                                                                                   DECEMBER
      2             EXECUTIVE COMMITTEE MEETING 3:30 p.m.                                                                                                        5              LEGISLATIVE COMMITTEE 3:30 p.m.
                    La Quinta Chamber Office                                                                                                                                    La Quinta Chamber Office

      3             MAYOR’S LUNCHEON 11:30 a.m.                                                                                                                  5              TOYS FOR TOTS MIXER 5:30 p.m.
                    La Quinta Resort & Club (Flores Ballroom 4-8)                                                                                                               La Quinta Cliffhouse
                    Sponsor: Rabobank, N.A. (Sidney Russell)
                    Topic: Commercial Development in La Quinta Speakers: Panel of Developers                                                                     8              POWER LUNCH 11:30 a.m. – Embassy Suites, Palm Desert
                                                                                                                                                                                Sponsor: Nino Capabianco/Capabianco & Murphy, P.C.
      4             RIBBON CUTTING 11:30 a.m.
                    Point Happy: Merle Norman / REA Salon / Gallery 111 / Bad Ass Coffee /                                                                       9              MEMBERSHIP SERVICES COMMITTEE 9:30 a.m.
                    TLC & Wheelers Publishing. Remote broadcast by KEZN Radio                                                                                                   La Quinta Chamber Office

      7             LEGISLATIVE COMMITTEE 3:30 p.m.                                                                                                              13             BOARD OF DIRECTORS 11:45 a.m.
                    La Quinta Chamber Office                                                                                                                                    La Quinta Resort & Club

      10            RIBBON CUTTING 11 a.m.                                                                                                                       21             EVENTS COMMITTEE 9 a.m.
                    Okura Robata Grill & Sushi Bar                                                                                                                              La Quinta Chamber Office

      11            VETERAN'S DAY - OFFICE CLOSED                                                                                                                23-26          CHRISTMAS Office Closed

      16            BREAKFAST NETWORK COMMITTEE MEETING 8 a.m.
                    EVENTS COMMITTEE MEETING 9 a.m.
                    La Quinta Chamber Office

      16            LA QUINTA LIBRARY OPENING 3 p.m.

      16            MIXER 5:30 – 7:30 p.m.
                    Point Happy: Merle Norman / REA Salon / Gallery 111 / Bad Ass Coffee
                                                                                                                                                                                                                       MISSION STATEMENT
                                                                                                                                                                                                             TO   PROMOTE AND ENHANCE BUSINESS GROWTH,
      17            THE BREAKFAST NETWORK 7:30 a.m.                                                                                                                                                        CIVIC WELL-BEING, AND A SOUND QUALITY OF LIFE.
                    Change in Venue: La Quinta Café
                    Sponsor: Tom Brokaw/1st Centennial
                    Speaker: Stephanie Greene, Creative i Group — Topic: Advertising & Marketing

      18            MEMBERSHIP SERVICES COMMITTEE 9:30 a.m.                                                                                                                                  STRATEGIC OBJECTIVES
                    La Quinta Chamber Office [Regular Meeting Date changed due to Veteran’s Day]
                                                                                                                                                                                            CREATING A STRONG LOCAL ECONOMY.
      22            BOARD OF DIRECTORS 11:45 a.m.                                                                                                                                               PROMOTING THE COMMUNITY.
                    La Quinta Resort & Club                                                                                                                                                PROVIDING NETWORKING OPPORTUNITIES.
                                                                                                                                                                            REPRESENTING        THE INTERESTS OF BUSINESSES WITH GOVERNMENT.
      24-25         THANKSGIVING Office Closed                                                                                                                                                            POLITICAL     ACTION.


      30            NEW MEMBER ORIENTATION 7:30 a.m. La Quinta Chamber office


                         please           Reservations are required for all Mayor’s Luncheons, Power Lunches & The Breakfast
                                          Networks. COSTS: Mayor’s Luncheons - $25 for members /$30 for nonmembers with reser-
                                                                                                                                            POWER LUNCHEONS - Members only — $20 with reservations 3 days prior to the event
                                                                                                                                            and $25 thereafter. THE BREAKFAST NETWORK - Members only — $18 with reservations
                          note:           vations 3 days prior to the event; $30 for members /$35 for nonmembers thereafter; $35
                                          for member/$40 for nonmember walk-ins. MIXERS - $3 for members; $5 for nonmembers.
                                                                                                                                            3 days prior to the event and $20 thereafter. An additional fee of $5 will be charged if
                                                                                                                                            an invoice is required. We accept VISA & M/C ONLY



                    L A Q U I N TA C H A M B E R O F C O M M E R C E 2 0 0 5 - 2 0 0 6
                      EXECUTIVE COMMITTEE                             BOARD OF DIRECTORS                                                                                   COMMITTEE CHAIRS                                CHAMBER PROFESSIONAL STAFF
                   LEW E. PIPER, CHAIR OF THE BOARD                   STU BAILEY, Pacific Western Bank                                                                                      BIZNET 2006
                        Boseant Piper & Associates CPAs               VICTORIA BAILEY, Desert Springs Publishing                                        Chair Cosmo Cappellino, KEZN-FM EZ 103.1                           RUTH FINHOLT, CEO & President
                         LINDA EVANS, 1ST VICE CHAIR                  CATHY BRETZ, IID Energy                                                                          EVENTS & PROGRAM COMMITTEE                          PATRICIA WALSH, Membership Sales Director
                     John F. Kennedy Memorial Hospital                COSMO CAPPELLINO, KEZN-FM EZ 103.1                                                        Chair Ken Napper, American Woodmen                         KAE HAMMOND, Membership Sales
                       SCOTT BROOKS, 2ND VICE CHAIR                   JON P GAFFNEY, Desert Sands Unified School District
                                                                           .                                                                                                        Co-Chair Roger Perris                  TIFFANIE TOBE, Acting Event Coordinator
                                            JESA Printing             ALEXIS LARSON, Palm Springs Desert Resorts Convention and Visitors Authority                      POWER LUNCH SUB-COMMITTEE                          IDALIA URIBE, Membership Coordinator-A/R-A/P
                                ROBERT SYLK, SECRETARY                THOMAS MCDERMOTT, JR., McDermott & Delateur, LLP Chair Alexis Larson, Palm Springs Desert Resorts Convention & Visitors Authority                    DEBBIE WHITENER, Reception/Visitor’s Center
                                          The Sylk Group              KEN NAPPER, Modern Woodmen of America                                             Co-Chair Scott Nelson, KEZN- FM EZ 103.1
                                       ´
                             PEDRO RINCON, TREASURER                  JOHN PEÑA, John Peña & Associates                                                                          EDUCATION COMMITTEE                       THE GEM
                 Peterson, Slater & Osborne Accountants               ROGER PERRIS, PTF Financial                                                                  Chair Stu Bailey, Pacific Western Bank                  WORDSMITHS COMMUNICATION
               DAVID HOWARD, IMMEDIATE PAST CHAIR                     TORY ROGERSON, Costco Wholesale                                                              LEGISLATIVE & COMMUNITY AFFAIRS
                                         Cherokee Homes               RON SALUTE, Desert Southwest Insurance Brokers                                           Chair Mark Harner, Pacific Western Bank                     VOLUNTEERS
          LA QUINTA CHAMBER             OF   COMMERCE                 KURT A. SPURGIN, D.C., Advanced Physical Health Center                                          MEMBERSHIP SERVICES COMMITTEE                        MILDRED DONLEY
        78-371 Highway 111, La Quinta, CA 92253                                                                                                                 Chair Robert F. Sylk, Sylk Casino Group                    JOAN MOLOUGHNEY
       PHONE: 760-564-3199 FAX: 760-564-3111                                                                                                       Vice-Chair Victoria Bailey, Desert Springs Publishing                   JOANNE SNYDER

The La Quinta Gem is the official monthly publication of the La Quinta Chamber of Commerce. Circulation: 30,000. Distributed free to all     PLEASE NOTE: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those
residents, Chamber members and businesses in La Quinta. Additional distribution by subscription available for $25 per year. To advertise,    of the La Quinta Chamber of Commerce, its Board of Directors, officers or of the advertisers in The GEM. The La Quinta Chamber of Commerce
subscribe, or submit articles, please contact the Chamber at (760) 564-3199.                                                                 endorses no person, political candidate or opinion unless specifically stated.
                                                                                          T H E                G E M             N O V E M B E R                                 2 0 0 5
                                                                                                                                                                                                     3



SEASON BRINGS SENSE OF                                                                                         EDUCATION COMMITTEE:
HIGH EXPECTATIONS                                                                                              EXTREME BUSINESS MAKEOVER
by Lew E. Piper                                       offices during December or January.                      by Stu Bailey                                         materials, including a new name and logo.
Chair, The Chamber Board of Directors                     The staff is also working on the annual Toys         Chair, Education Committee                                A second team has nearly completed its
                                                      for Tots drive to be held December 5, at the                                                                   work with Leather Plus of Indio, and has
     As the holiday season approaches, you can Cliffhouse restaurant. The event will include a                     We’re very proud of the Chamber’s made recommendations to that organization’s
almost feel the excitement around us. The air gets wine tasting, and all you have to do is bring an            Extreme Business Makeover program that was board of directors.
crisp in the evening, business picks up, and your unwrapped toy to benefit a child in need this hol-           launched in January.                                      Extreme Business Makeover is designed to
calendar starts looking pretty solid.                             iday season. The event is always fun             Now it’s time to help other                                    help member businesses improve
We are, no doubt, a year-round                                    and, of course, the cause is quite           Chamber members. We’re looking                                     their bottom lines. It is part of the
economy. Yet we still feel a sense of                             worthy.                                      for at least two more businesses to                                Chamber’s long-term, strategic-
expectation with the beginning of the                                  The Committee that oversees our         assist over the next quarter. It will                              planning focus on membership
season. The Chamber is no different.                              annual trade show, BizNet 2006, is           be worth your time!                                                development and services.
The Board of Directors, who worked                                currently finalizing plans for this year’s       In a recent issue of the Gem,                                      A team of experts that are
diligently over the summer to be                                  event. The committee has selected            we highlighted how an Extreme                                      Chamber members advises member
ready to meet your expectations,                                  the event date of April 18, 2006,            Business Makeover team helped                                      businesses that are accepted into
feels the same way. With each pass-            LEW E. PIPER       and this year’s event will be held at        one small business—KolorSpirit               STU BAILEY            the program. The program is open
                                                                                                                                                        PACIFIC WESTERN BANK
ing day, the Chamber’s program of Boseant Piper & Associates CPAs Fantasy Springs Casino. We are                                       (for merly                                 to any type or size of business.
work, goals and initiatives are coming to fruition. expecting capacity attendance; so get your reser-                                  Holly House Design)               If you’d like to take your business to the
     Our most important goal for the year was vations in early. Our business symposium will fea-                                       —with an updated next level, please apply TODAY. We’ll form
the re-location of Chamber offices. The staff, ture some new speakers, and will focus on the                                           business plan, a market- a team of experts dedicated to your needs,
led by new CEO Ruth Finholt, is assisting in strategic issues facing the East Valley’s business                                        ing-communications roll up our sleeves and get to work.
the process of evaluating bids for furniture and community.                                                                            plan, and new marketing
equipment for new office space at the City of             There are many ways for you to get involved
La Quinta Library. We are all dedicated to with the Chamber. Remember the more involved
providing Chamber membership with a state- you are, the more return you will see on your
of-the-art facility, which you can be proud to investment in your membership. Look though the
call your own. By the Gem’s print time, we calendar for events, call the Chamber office, and
will have begun tenant improvements, and ask how you can become involved. Once you
ordered furniture and equipment. We look for- become involved, that same level of excitement
ward to the opportunity to open our new and expectation will be yours.                                            Editor’s Note: Your company can be showcased in a Business Spotlight: you simply drop
                                                                                                                  your business card in the basket at a monthly mixer and win the drawing. The winner will
                                                                                                                  be featured soon thereafter on the Chamber’s Web site (www.lqchamber.com) and in the
                                                                                                                  following month’s Gem. Please note that a member is eligible to win once per year.
             BIZNET 2006                                    IS COMING!
                              IT’S NOT TOO EARLY TO PLAN FOR THE                                                                DESERT E SELLER, “YOUR DESERT EBAY SPECIALIST”
                             CHAMBER’S ANNUAL BIZNET EXPOSITION.                                                     We sell your items for you on the world's largest marketplace. Let us turn your things to
                    MARK     YOUR CALENDARS NOW: TUES., APRIL 18, 2006                                            CASH. We are an eBay Power Seller and an eBay trading assistant. From personal items to
                                   AT FANTASY SPRINGS CASINO.                                                     business liquidation we do it for you.
                                 CALL 760-564-3199 TODAY.                                                                                    Call Cheri Behlman at 760-771-3463.
                 L A         Q U I N T A                 C H A M B E R                     O F         C O M M E R C E                                      www.lqchamber.com
             4




                 N       E W                      M            E M B E R                                        I      N T R O S
   THE COMMUNITY FOUNDATION                                                                                          MAUREEN ELY,
                                                                                                                     CLASSIC CUSTOMER CONTACTS
                               The Community Foundation Serving Riverside and
                            San Bernardino Counties is a 501(C)3 public nonprofit                                      Maureen Ely, President of Classic Customer
                            corporation created by and for the people                                               Contacts, originally designed laminated postcards for
                            of Riverside and San Ber nardino Counties. The                                          real estate, and then realized the multitude of applica-
                            Foundation partners with philanthropic individuals to                                   tions these impressive cards could be used for.
                            meet the needs and enhance lives in the communities                                        She went on to design postcards to reach prospec-
                            we serve.                                                   tive clients in the field of home improvements, and created a business card for
                               Created in 1941 by Charles Brouse, a Riverside           her hairstylist that beats the rest.
banker, the Foundation today manages $43 million from 165 component funds                   The level of creativity is endless! Your thoughts, our creativity, the results are
and, in 2004, distributed 384 grants and college scholarships totaling almost           fun! There are different sizes and numerous colors. It is all done on a PC,
$3 million. In keeping with Mr. Brouse’s vision, the Foundation’s mission is            through the Internet and delivered to those you have, or want, on your mailing
“enhance the quality of life in the communities we serve.”                              list. It’s all automated and only takes a couple of days!
   This is accomplished by building permanent endowments, making prudent                    Repeat customers, referred business, and a lifetime business relationship are
grants for charitable causes, being a catalyst to solve community concerns and          yours to have by staying in front of your customers often. They remember you
strengthening nonprofit organizations.                                                  touched base with them, and the recipients usually keep the card because of its
    The diverse communities of Riverside and San Bernardino are the Foundation’s        quality, or give it to someone else who appreciates your business.
strength. This diversity is reflected in the interests of the donors, and communities       STOP saying “I need to contact my customers,” and GO to Classic
are strengthened through their philanthropic interests.                                 Customer Contacts!
                                                                                            A picture is worth one-thousand words, a ‘Hello’ is endless in the world of
                                                                                        communications.
              Coachella Valley Development Officer Joe Frederickson                         Classic Customer Contacts offers cheerful, helpful, friendly service!
                                760-601-0154
                   jfrederickson@thecommunityfoundation.net                                                                Maureen Ely
                        www.thecommunityfoundation.net                                                                   760-285-5086
                                                                                                              Email: info@classiccustomercontacts.com
                                                                                                                 Web: classiccustomercontacts.com
                             JOELLEN CRAGLIONE, GENTLE DENTAL

                             Just like people, animals build up plaque                                               HALFTIME 30-MINUTE FITNESS FOR MEN
                          on their teeth that hardens into tartar. Bacteria in this
                          tartar causes bad breath, and can also lead to serious                                      More than 4,000 women in the Desert are
                          periodontal disease, and eventually, tooth loss.                                         enjoying the benefits of hydraulic circuit workouts at
                          As bacteria builds up around the gums, it can also                                       10 locations. Now HALF TIME 30 MINUTE
                          enter the bloodstream, causing cardiac, hepatic (liver)                                  FITNESS FOR MEN has developed a fast, fun and
and renal (kidney) problems.                                                                                       simple fitness program designed exclusively for men!
    The good news is JoEllen Craglione of Gentle Dental will care for your pet’s                                      Unlike traditional gyms, HALFTIME is specifically
teeth. Since 1998, pet owners have found that Gentle Dental’s anesthesia-               designed for men of all ages, shapes and conditioning. We have taken the worry
free teeth cleaning is so cost-effective, their pet’s teeth can be cleaned more         out of intimidating exercise machines, the time commitment required, and the
frequently.                                                                             hassle out of waiting around for machines.
     JoEllen’s training and certification in animal behavior and communication is            Our safe and effective fitness program is ideal for men with demanding
evidenced in her kind, loving approach. She keeps pets calm throughout the              lifestyles, seniors, busy executives, and men looking for a better quality of life
cleaning, while using only high-quality, properly sterilized dental instruments.        by getting in shape and losing some extra pounds.For all of the golfers in La
    Gentle Dental works with several valley veterinarians, including All Creatures      Quinta, the Halftime Fitness Program, combined with the exclusive Halftime
in La Quinta, and books home visits too.                                                Core Golf Trainer, has delivered incredible results. Most of our golfing members
    JoEllen also works tirelessly for animal rights and local rescue groups.            report a 10- to 20-yard gain on every club in the bag in as little as four weeks!
                                                                                            Come by and see what all the talk is about. We have membership plans
                                  800-264-3094                                          designed for everyone, including seasonal members.
                                gentledental@aol.com
                                                                                                              Halftime 30-Minute Fitness For Men
                                                                                                                 80-150 Hwy. 111, C-7, Indio
                                                                                                  (1 block east of Jefferson, across from Shield’s Date Gardens)
                                                                                                                         760-342-3400
                                                                    T H E             G E M          N O V E M B E R                       2 0 0 5
                                                                                                                                                           5

                            MARILYN BIRD JOHNSON,                                      personal vision and a clear perception of reality,” she says. “Developing a
                            PREMIER PROPERTIES                                         personal vision means tapping into one’s core of peacefulness, and realizing
                                                                                       one’s true aspirations, including the longing to serve something greater than one-
                              Relocation and moving is not a frightening concept       self, and the desire to have a joyful life.”
                           to Marilyn in that she has moved just under 20 times            A personal coach may be one of our best investments for the future.
                           in her life! Her childhood involved moving around the       Professional coaching addresses the whole person, with an emphasis on producing
                           world due to her father ’s profession and sitting in the    action and uncovering learning that can lead to a more effective approach to life,
backseat of a realtor ’s car while her mother “shopped” for a new home in each         more fulfillment, and more balance.
locale! It was only natural for Marilyn to become a realtor in that she can                This strong, ambitious life coach is a business and economics graduate from
empathize with the upheaval of moving a household and the intricacies of               the University of California-Berkeley. She has worked with a multinational lead-
locating the perfect home to suit the wants and needs of her clients.                  ership training organization that supported different teams in their businesses and
    Her business degree from Lewis and Clark College in Portland, Ore., and            personal development. Her clients, among others, included NASA, Shell, and
Junior League of Eugene volunteer and leadership experience have provided her          Century 21.
the business acumen to be a realtor.
    During her years as a realtor, Marilyn has earned an “Alphabet Soup” of let-                        Cell: 760/799-0523          jasenka@berkeley.edu
ters behind her realtor designation, which she laughingly describes. The “ABR”
stands for Accredited Buyers Representative, the “CRS” stands for Certified
Resident Specialist and the “GRI” stands for Graduate of the Real Estate                                           KATIA AND PAUL TISBO,
Institute.                                                                                                         ULTRA LOUNGE SALON
    Marilyn prides herself on gaining as much knowledge and experience as she
can, to assist clients in a positive, smooth real-estate transaction.                                              Ultra Lounge Salon is a premier location for the
                                                                                                                latest in skin, hair care and spa services.
                                                                                                                   Husband and wife team Paul and Katia Tisbo bring
                 Marilyn Bird Johnson, Realtor, ABR, CRS, GRI                                                   their professionalism, friendliness and sense of style to
                             Phone: 760-771-4878                                                                their recently renovated salon where client satisfaction
                                                                                       comes first.
                                                                                          The salon’s retro décor, reminiscent of old Palm Springs, offers a tranquil
                            SALLY & JOHN PEOPLES, PURE & SIMPLE                        atmosphere where guests can relax, refresh and renew. Ultra Lounge Salon staff
                                                                                       provides pampering services from head-to-toe massage therapy, reflexology, spa
                             Pure and Simple, a national skincare company with         manicures and pedicures, as well as many other services. Among popular treat-
                          facilities in Rancho Mirage and Glendale, has been in        ments are the glycolic and multi-vitamin facials and the beta lift peel.
                          celebrity news two years running at prestigious awards          Clients may also purchase the latest in skin and hair-care products at
                          ceremonies on both coasts, with its simple approach to       the salon.
                          healthy skin. Founder and spokesperson Sally Peoples,           Located in the Ralph’s shopping center on Washington Street, Ultra Lounge
                          herself a former esthetician, found out the hard way the     Salon is open year round and welcomes walk-in guests.
extensive benefits of her pure Swiss Collagen Fluid when she had a riding acci-
dent and used the fluid to help her face recover scar-free.                                      Ultra Lounge Salon     50-855 Washington Street, La Quinta
   When she and husband John relocated from Carmel to Rancho Mirage three                                               760-771-4433
years ago, they began working with chemists in Southern California to develop
unique products, and began marketing to select spas and salons nationwide.
Their Collagen Solar Spray, with SPF 25, contains new topical ingredients like           SHARELL WESTBROOK, PROFESSIONAL MEDICAL BILLING
African Redbush Tea, as well as collagen in a water-based spray.
   Peoples says: “I am always delighted when both men and women use our                    With more than 13 years of experience in the medical field, Professional
products and tell me how effective they are! People today are so much more             Medical Billing Solutions offers medical practitioners the best quality medical
aware of the damages of UV radiation, and are taking preventative measures             billing and only the best customer care, and services that best suit the needs of
with the best products they can find.”                                                 individual practices.
   Available in Coachella Valley at select locations, Pure and Simple is now               It is enough of a task to concentrate on giving the best care possible to
proud to offer its product line through Le Mirage Spa (760-564-7915) for               patients, customer service, staff costs and issues, Workers Comp laws/insurance,
La Quinta residents.                                                                   payroll, H/R, staff Medical/Dental insurance, HIPPA compliance, the various
                                                                                       State and Federal laws, as well as any of the other numerous issues that can and
            Telephone: 760-776-5041          www.pureandsimpleinc.com                  will come up.
                                                                                           When you add to that billing issues, patients’ billing questions, insurance
                                                                                       verification, deductibles, various insurance company billing formats, HIPPA
                            JASENKA SABANOVIC, LEARNING                                compliance, collections, reports, accounting, current billing, recovery billing,
                            ORGANIZATION CONSULTANT                                    patient billing, electronic/paper claim billing, it is enough to overwhelm anyone.
                            & LIFE COACH                                                   Not to mention, the cost of paying additional staff, taking needed time away
                                                                                       from patients to have physicians or the front desk staff handling these issues.
                            “We must be the change we want to see” are the                 We would enjoy the opportunity to speak with you and answer any questions
                         words Jasenka Šabanovic lives by. Jasenka, a war              you may have about our services and pricing.
                         survivor, made it her life’s purpose to create harmony
                         within families, organizations, the community, and the                        Sharell Westbrook, owner-Phone: 760-771-1735
planet, by practicing Personal Mastery.                                                              Fax: 760-269-3581 Email: gswestbrook@verizon.net
   “The central practice of Personal Mastery involves learning to keep both a                                  Web: mysite.verizon.net/respkj86/
    L A   Q U I N T A   C H A M B E R   O F   C O M M E R C E   www.lqchamber.com
6
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                                                                                                                                                                                                                                                            7



EVENTS COMMITTEE
by Ken Napper                                       only one with a teenage daughter who has
Chair, Events Committee                             opened a cell phone bill to find she talked for
                                                                   over 1,500 minutes and had
    Short and sweet this month…                                    almost 800 text messages—in one
the weather is beautiful and the                                   month? The reason I say this is I
Valley population has seemingly                                    thought about having her speak at a
doubled over the past few weeks,                                   meeting. Surely, she must be an
or at least the traffic seems that way.                            expert. I was very calm, I just told
    We have a full plate of exciting                               her that her real father is in Paris; I'm
Chamber “Happenings” during                                        just a houseguest. On that note, let
November, starting with a very                                     me wish all a great November and
                                             KEN NAPPER
special Mayor’s Luncheon on                MODERN WOODMEN         a Happy Thanksgiving.
                                              OF AMERICA
November 3 at 11:30 a.m. at                                            Try to attend one or more
the La Quinta Resort on Eisenhower. Besides November activities and remember, your La
the Mayor, there will be a panel Quinta Chamber of Commerce is here for
discussion about current and future commercial you. Our mission is to further the interests of
development in La Quinta. This is one meet- all of our residents. Stay well my friends.
ing you should be sure to attend.                       Chamber Event Idea - Give Us Your Opinion
    Following that is our ever-popular Breakfast
Network meeting at 7:30 a.m. on the 17th                     Would you like the Chamber to host an
                                                        annual Street Fair, Balloon Festival and “glow?”
and at a new location—La Quinta Cafe in Old                           Give us your opinion!
Town. Our November “Mixer” takes place on
the 16th at the Indian Wells Tennis Garden,              If you are interested or want more information,
5:30 p.m. to 7:30 p.m.                                                  please contact the
                                                               La Quinta Chamber of Commerce
    I have several more ideas for future meetings                at 760-564-3199 or email:
…How about “Telemarketing by Teenaged                             Contactus@lqchamber.com.
Girls?” Or: “Cell Phone Etiquette.” Am I the


                                                       • Walker Zanger • Santa Fe Tile • Porcelanosa •
                                                                                                                                                                          ADVICE: AVOID “SCARY ”
 • Gainey Ceramics • American Olean •




                                                                                                                                 • Monte Carlo Handmade Mexican Tile •




                                          INLAND TILE
                                                                                                          NOW OPEN IN
                                                                                                          PALM DESERT                                                     INVESTMENT MOVES
                                                           “Art in Tile”                                                                                                  By David Archer                                    problems, or ones even worse, have always
                                                                             Specializing in:                                                                             Guest Columnist                                    been around—and the most successful
                                                                Ceramic Tile • Porcelain • Natural Stone                                                                                                                               investors have been the ones who
                                                      Mexican Saltillo’s From 99¢ per Sq. Ft. • Travertine from $300 Sq. Ft.
                                                                                                                                                                              Halloween just passed. If you                            kept on investing, through good
                                                            77-760 COUNTRY CLUB DR., SUITE A • PALM DESERT, CA 92211                                                      want to avoid something that is                              times and bad.
                                                                                     (760) 360-9700                                                                       truly frightening, stay away from                                By following these suggestions,
                                                                            7:30am-5pm Mon-Fri • 9-3pm Sat, Closed Sun                                                    bad investment moves.                                        you can go a long way toward
                                                    • Hydroment Setting Materials • Ryan Anthony Imports •                                                                    First of all, don’t chase “hot”                          eliminating those scary investment
                                                                                                                                                                          investments. By the time you buy                             moves that can haunt your future
                                                             Good morning Ruth,                                                                                           them, they may already be cooling                            financial security.
                                                                                                                                                                          off—and they may not even be
                                                             Yesterday brought me such great joy. Our company, American Eagle                                             appropriate for your needs.                  DAVID ARCHER              David S. Archer, Edward Jones
                                                                                                                                                                                                                        EDWARD JONES
                                                         Home Inspection, received its first official job request that came directly                                          Also, don’t always listen to the                               investment representative, 51090
                                                         through those beautiful hard-working and lovely ladies at the Chamber.                                           conventional wisdom—it’s wrong at least as Mango, La Quinta, CA 92253. Telephone:
                                                             BLESS THEIR BEAUTIFUL HEARTS.                                                                                                                                      (760) 564-9777. Member SIPC.
                                                                                                                                                                          often as it is right.
                                                             I must say, without their help, American Eagle Home Inspection Co.
                                                         would be lost in these first months as a member of the La Quinta                                                     Most importantly, don’t get scared out of             Editor’s Note: This month, the Gem starts
                                                         Chamber of Commerce. When we first started calling on local larger                                               the market. You can always find plenty of rea- carrying “guest columns” with business tips,
                                                         real-estate and bank members, it was disheartening to know many of                                               sons for not investing: high oil prices, war, cor- written by members. If you are interested in sub-
                                                         them used outside vendors, and could not make the decision to use local                                          porate scandals and more. But these mitting a guest column, call CEO Ruth Finholt.
                                                         vendors.
                                           Guess who kept my spirits high??? You got it, these ladies.
                                           Thank you so much for choosing such fine individuals.                                                                                             T HANK YOU T O O UR 2005 D IAMOND S PONSORS

                                        Ken Stinnett
                                        American Eagle Home Inspection Co.
                                        www.aehic.com
                                        760-880-9744
        L A             Q U I N T A                           C H A M B E R                                    O F            C O M M E R C E                                                        www.lqchamber.com
8




                                                                                      The September 15 Breakfast
                                                                                      Network was held at Kristina’s in the
                                                                                      Cove for the last time. The
                                                                                      Chamber’s new home for the next
                                                                                      five Breakfast Network meetings
                                                                                      will be La Quinta Café. The spon-
                                                                                      sor for the meeting was Bill Bryan,
                                                                                      Waddell & Reed Financial
                                                                                      Services. The speaker, Linda Evans
                                                                                      of John F. Kennedy Memorial
                                                                                      Hospital, is also a member of the
                                                                                      La Quinta Chamber Executive
                                                                                      Board.




                                                                                          Breakfast
                                                                                            Network


                                                                                                       &


                                                                                         Legislative
                                                                                           Luncheon
     Bill Bryan of Waddell & Reed Financial Services (left) was the Breakfast                                                 Roger Perris, who is with PTF Financial, acted as moderator at the September
     Network sponsor on September 15. With him are Linda Evans, JFK Memorial                                                  Breakfast Network meeting.
     Hospital, who was the meeting’s speaker, and Roger Perris, PTF Financial.




    Several La Quinta Chamber representatives attended the Sixth Annual All
    Chamber Legislative Luncheon at the Westin Mission Hills Hotel in Rancho Mirage
    on September 23. Chamber attendees were: Ambassador Patricia Duarte, Board
    Member Linda Evans, CEO Ruth Finholt, Board Member Alexis Larson, Chair
    Lew Piper and Receptionist Debbie Whitener. Several elected officials spoke to
    the group, including U.S. Representative Mary Bono and California Assemblyman
    John Benoit.
                                                                                                   T H E                  G E M        N O V E M B E R                    2 0 0 5
                                                                                                                                                                                         9




                                                                                                                                                     City Scene                 www.la-quinta.org




DONATE NEW TOYS TO POLICE
DEPARTMENT DRIVE
    During November and December, members of La Quinta Police
Department will conduct their annual drive to collect toys for needy
children in the community.
    “The Christmas season is certainly an appropriate time to send a
message of hope to young children and their families,” said Community
Service Officer Thomas Fowler. “The annual Christmas toy drive also
provides a wonderful opportunity for these children to experience positive
interaction with the police officers of their community.
    Officers have already begun collecting names and addresses of children,
newborn through age 16, whom they have been in contact with while
carrying out their law-enforcement responsibilities.
    “In past years, the generosity of the citizens of La Quinta has made this
effort a great success and we know that YOU will want to share in bringing
added happiness to a child this Christmas season,” Fowler added.
    Beginning November 1, La Quinta residents are invited to bring a new,
unwrapped toy to the City of La Quinta Community Policing Office
(51-351 Avenida Bermudas next to the Old Town La Quinta Post Office).
All gifts will be collected, sorted and distributed to children and their
families during the week of December 19-23.

    If you have any further questions regarding the 2005 Toy Drive, please
contact Community Service Officer Thomas Fowler at (760) 863-8950.
                                                                                                                           L A QUINTA L IBRARY G RAND
                                                                                                                           O PENING S LATED FOR N OV. 16
            City Calendar                                                                                                  All City Residents Invited to Celebration
                                                                      NOVEMBER 2005                                            To the delight of residents, the La Quinta Library opened its doors at
                                                                                                                           a new, state-of-the-art facility this summer. The City facility is on the
November 1                           City Council                                                         3:00 p.m.        Civic Center Campus, off Calle Tampico, and spans a remarkable
November 2                           Architectural and Landscaping                                                         20,000 square feet.
                                     Review Committee                                                     7:00 p.m.                                 Now, the City invites all residents to experience
November 8                           Planning Commission                                                  7:00 p.m.                             the stunning new resource by attending the Library's
November 8                           ELECTION DAY                                                                                               Grand Opening festivities. Even if you’ve been to the
November 9                           Investment Advisory Board                                            5:30 p.m.                             Library, don't miss this fun.
November 11                          VETERAN’S DAY (City Hall Closed)                                                                               So mark your calendars and join us on
November 11                          Veteran’s Day Event at                                                                                     Wednesday, November 16 at 3:00 p.m. Come and
                                     Civic Center Campus                                            1:00-3:00 p.m.                              enjoy a welcome by elected officials, a ribbon cutting,
November 15                          City Council                                                        3:00 p.m.                              refreshments, neat gifts, and more.
November 16                          Library Grand Opening                                               3:00 p.m.                                  The library is located on the western edge of the
November 17                          Historic Preservation Commission                                    3:00 p.m.
                                                                                                                                                Civic Center Campus off Calle Tampico. Its operat-
November 22                          Planning Commission                                                 7:00 p.m.
                                                                                                                                                ing hours are: 10 a.m. to 8 p.m. Tuesdays; 10 a.m. to
November 24                          THANKSGIVING DAY (City Hall Closed)
                                                                                                                           6 p.m. Wednesdays; noon to 8 p.m. Thursdays; 10 a.m. to 4 p.m. Fridays;
November 25                          Day After Thanksgiving (City Hall Closed)
                                                                                                                           10 a.m. to 2 p.m. Saturdays; and noon to 4 p.m. Sundays. The Library
Unless otherwise noted, all meetings will be held at the Civic Center. Residents and others interested in attending any    is closed on Mondays. The address is: 78-275 Calle Tampico. Telephone:
of the above meetings are encouraged to contact City Hall at 777-7000 to confirm dates and times of meetings.              760-564-4767.
                   L A           Q U I N T A                        C H A M B E R                        O F          C O M M E R C E                                     www.lqchamber.com
              10



 City Scene
                                                                                                                                                           CITY NOTES
                                                                                                                  FROM THE                 CITY MANAGER’S OFFICE
                                                SUMMER GOLF                                          City Hall will be closed Friday, November 11, in observance of Veteran’s Day.
                                                TOUR A SUCCESS                                       Please join us on the Civic Center Campus from 1 p.m. to 3 p.m. that day as we
                                                                                                     honor and celebrate our nation’s veterans.
                                         The 2005 La Quinta Summer Golf Tour
                                         was once again a huge success! The Golf                     City Hall also will be closed Thursday and Friday, November 24 and 25, so that
                                         Tour had 72 participants, and lasted 13                     City employees may enjoy time with their families over Thanksgiving.
                                         weeks (June 11 – September 3).
                                         Participants were able to register and play                                                ROAD WORK
                                         as single players or as teams; play was on                                                 Avenida Bermudas – at Pedestrian crossings from the
Saturdays at various courses throughout the Coachella Valley for reduced rates.                                                     Village Parking Lot.
Flights were assigned to singles and teams based on handicaps, and points were                                                      Washington Street – Center median work is ongoing.
awarded each week based on net scores. Weekly prizes, such as Beer Hunter Gift
Certificates, were also awarded to random winners on the Tour.                                                                      PLEASE DRIVE SLOWLY DURING
  The Golf Tour wrapped up with an awards banquet at SilverRock Resort on                                                           ROAD CONSTRUCTION!
Saturday, September 10. Lunch was provided, and many fabulous raffle prizes
were awarded, including golf bags, golf balls, and gift certificates for twosomes or                 COMING SOON OR NEWLY ARRIVED…
foursomes at the various Tour courses! Plaques were also awarded to the first- and                   • Cold Stone Creamery – Point Happy Center
second- place winners in all flights.                                                                • Jake’s Pizza - Target Center
                                                                                                     • Super Cuts - Target Center
  The 2005 Summer Golf Tour winners were:                                                            • Reimer School of Music - Point Happy Center
Singles –   Flight 1:       1st place – Rick Lopez; 2nd place – Doug Ferguson
Singles –   Flight 2:       1st place – Fred O’ Donnell; 2nd place – Charlie Kirkpatrick             BUILDING NEWS
Singles –   Flight 3:       1st place – Gary Hartman; 2nd place – Bruce Hanson                       Building Permit Valuation for August totaled $43 million+.
Singles –   Flight 4:       1st place – Dick Allen; 2nd place – David Reed                           Year-to-date Valuation is $273 million.
Teams –     Flight 1:       1st place – Jerry Anderson & Bill Rossworn                               Inspections conducted through August – 21,000.
                            2nd place – Bob Almquest & Bruce Perlmuth                                Reconstruction of clubhouse at La Quinta Country Club.
Teams –     Flight 2:       1st place – Wayne Bowman & Jess Hernandez
                            2nd place – Dick Bolman & Sam Guerra                           PARKS & RECREATION NEWS
Teams –     Flight 3:       1st place – Elise King & Karen Lacey                           Six new bleachers and two shade structures are now
                            2nd place – Lou Rayer & Becky Rayer                            up at the La Quinta Sports Complex—thanks to
                                                                                                                      La Quinta Rotary Club
                                                                                                                      and La Quinta Sports
                                                                                                                      and Youth Association!
    SILVERROCK RESORT                                                            P   ROJECT PDATE       U             New air conditioner
                                                                                                                      and gym-floor resurfac-
                                                                                                                      ing at the Boys and
   ARE YOU READY FOR SOME GOLF?                                                                                       Girls Club gymnasium.
   The Arnold Palmer Classic Course at SilverRock Resort will
   re-open from over-seeding on November 11. The entire staff
   at SilverRock is very excited about the season, and is looking
   forward to showcasing and revealing the new and restored
   Arnold Palmer Classic Course. We truly believe the improve-                                                                        PROPOSED DEVELOPMENT
   ments made at SilverRock now qualify it as one of the true
   “Gems of the Desert!”
                                                                                                                                      Multi-family condominiums over sub-level parking
                                                                                                                                      between Avenida Navarro, Avenida Villa and Calle
   SilverRock is now more than just a place for golf—we’ve                                                                            Tampico.
   added GPS (global positioning satellite) on the golf carts; a
   new kitchen, which will enable more variety on the menu; and
   a liquor license. You are invited to visit the Clubhouse and
   have breakfast, lunch or a drink on the patio, and watch the                                                                       UPCOMING EVENTS IN THE CITY
   sun set over the beautiful Santa Rosa Mountains. SilverRock is    Resident Card for $15 at the Community Services                  We hope to see you at these City-sponsored events:
   also a wonderful place for couples to exchange wedding vows.      Department, La Quinta City Hall. Beginning November 11
   The area around the Clubhouse makes for a beautiful and           and through December 25, residents of La Quinta will be able     •   Library Grand Opening Celebration—3 p.m.
   romantic setting for a wedding or reception. Please call          to play for only $45.
   SilverRock today and inquire about weddings, receptions, or                                                                            Wednesday, November 16 (see page 9).
   special events.                                                   Resident Cards are issued by appointment only. To make an        •   Thanksgiving Luncheon—at the Senior Center,
                                                                     appointment or to obtain more information about qualifying           11:30 a.m. Thursday, November 17.
   LA QUINTA RESIDENT CARDS                                          for and purchasing a La Quinta Resident Card, call the
   La Quinta residents can play this beautiful golf course year-     Community Services Department at 760-777-7090 or go to
   round for a fraction of the cost of a tee time by buying a        www.SilverRock.org to download an informational brochure.
                                                                         T H E              G E M            N O V E M B E R                                  2 0 0 5
                                                                                                                                                                            11



                                                                                                            COMMUNITY SERVICES CLASSES
                             INSTRUCTORS WANTED                                              Wednesdays          #220806
The City of La Quinta Community Services Department is always seeking new                    Session 1:          November 2 – December 14 (No class November 23)
classes to offer residents. Experienced Instructors are needed in the areas of: dance,       Time:               7 – 9 p.m.
fine art, foreign language, computers, cooking, music, teen and youth classes.               Place:              Senior Center
Experienced professionals are encouraged to call 777-7090 or stop by the                     Cost:               $75 per session
Community Services Department to obtain a class proposal packet. The applica-                Material Fee:       $7 due to the instructor at first class.
tion deadline is November 9, 2005, for classes offered January through May 2006.             Bring:              Loose fitting clothing, towel, tennis shoes, water, and light snack

                                   SPECIAL EVENTS
                                                                                             Art Extravaganza
                                                 VETERAN’S          DAY       TRIBUTE        Instructor: Heather C. Conyers
                                                 AND        ACKNOWLEDGEMENT                  It’s about exploration of materials, famous artists and individually creativity.
                                                 CEREMONY                                    Children will view famous works as a springboard for their own creativity. First
                                                 Please join us this Veteran’s Day at the    session: printmaking, collage, watercoloring, and sculpture. Second session: oil
                                                 La Quinta Civic Center Campus to            pastels, mosaics, mixed media, and kinetic sculptures.
                                                 acknowledge veterans and artists for        Thursdays       #240602
                                                 their contribution to our community.        Session 1:      December 1 – December 22 Time: 5:30 – 6:45 p.m.
                                                 This year 30 resident names will be         Place:          Senior Center
                                                 added to the Acknowledgement Area           Cost:           $40 per session
                                                 art pieces. We invite families, friends     Material Fee: $10 due to the instructor at the first class
                                                 and neighbors to enjoy music and            Ages:           5-13 years
A sell-out crowd as they departed for the King
Tut Exhibit at the Los Angeles County Museum     refreshments during this patriotic
                                                 celebration!
of Art on September 30. Call Community
Services at 777-7090 to find out about other
exciting excursions being offered by the
                                                 Date:
                                                 Time:
                                                               Friday, November 11
                                                               1-3 p.m.
                                                                                                       CLASS SPOTLIGHT
Department.
                                                 Place:        La Quinta Civic Center          Nancy Pucelli is mastering the methods of creative mosaic tiling with help
                                                 Campus (on Calle Tampico,                     from instructor, Harvey Silverman, to create a wonderful masterpiece.
                                                 next to City Hall)                            The Mosaic Tiling class teaches participants the techniques used to create
                                                 Cost:         Free!                           beautiful art pieces such as flower pots, vases, lamps, and tabletops!
                                                                                               The next 6-week course of Mosaic Tiling is offered on Tuesdays,
                                                                                               November1 – December 6, from 6-9 p.m. at the La Quinta Senior Center.
                               CHILDREN’S CLASSES                                              For more information, please call the Community Services Department at
Beginning Ballet                                                                               (760) 777-7090.
Instructor: Llora Cassel
Basics of ballet and dance, including ballet positions and beginning steps; helps                                              ART CLASSES
children with coordination, exercise, and poise. Music appreciation will also be             Beginning Drawing Techniques
taught.                                                                                      Instructor: Julie Carlisle
Thursdays        #240802                                                                     Learn to draw by focusing on shapes, light, and shadow. Class will cover perspec-
Session 1:       Dec 1 – Dec 22        Time:       6 – 6:45 p.m.                             tive, positive/negative space, and life drawing, working on a variety of manmade
Place:           La Quinta High School, Room 1006                                            and natural objects.
Cost:            $40 per session                                                             Wednesdays #230604
Bring:           leotard, tights, ballet shoes or socks                                      Session 1:       November 2 – November 30 (No class November 23)
Ages:            6 – 10 years                                                                Time:            6:30 – 8:30 p.m.
                                                                                             Place:           Senior Center
Dance, Play, & Pretend                                                                       Cost:            $45 per session
Instructor: Llora Cassel                                                                     Material Fee: $7 due to the instructor at the first class
Basic movement and coordination with an emphasis on large motor skills, incor-               Bring:           Soft Pencils 2B-6B
porating dance, fantasy, and imagination. Classical music interpretation and                 Ages:            14 & older
appreciation will also be taught.
Thursdays       #240805                                                                      Mosaic Tiling
Session 1:      Dec 1 – Dec 22        Time:         5 – 5:45 p.m.                            Instructor: Harvey Silverman
Place:          La Quinta High School, Room 1006                                             Learn professional mosaic/ broken-tile techniques to create appealing decorative
Cost:           $40 per session                                                              objects or to make pieces such as flower pots, vases, lamps and tabletops.
Bring:          Girls: leotard, tights, ballet slippers. Boys: sweat pants and socks         Silverman has taught at the Art Institute of Philadelphia for 13 years. Supply
Ages:           2 1/2 - 5 years                                                              kits and materials provided for a fee.
                                                                                             Tuesdays        #220607
Introduction to Hip-Hop House Dance                                                          Session 1:      November 1 – December 6        Time: 6-9 p.m.
Instructor: Angel Molina                                                                     Place:          Senior Center
This fresh and unique style of dance is rooted in hip hop and R&B, with an                   Cost:           $90 per session
underground freestyle/ house vibe. Clear instruction in basics and set dance                 Material Fee: $25 Mosaic Kit – optional, payment due at first class.
routines, with an an optional performance in December.                                       Ages:           14 & older
                 L A        Q U I N T A                 C H A M B E R                 O F          C O M M E R C E                               www.lqchamber.com
            12




                                                                                     LA QUINTA SENIOR CENTER
    SENIOR CENTER SPECIAL EVENTS                                                     NOVEMBER 2005 CLASS SCHEDULE
Wednesday, November 2, 11 a.m. – 1 p.m., FREE LIHEAP energy discount
                                                                                     MONDAYS
program. Reservations required.

                                                                                      8:30 AM PUTTING CONTEST (NOV 7)

                        Friday, November 4, 7-9 p.m., Dinner & Show, $2.              8:30 AM TENNIS (FRITZ BURNS PARK)
                        Reservations required.                                        9:00 AM MORNING WORKOUT
                                                                                                (EXERCISE)
                                                                                      9:00 AM I.I.D ENERGY ASSIST.
                        Friday, November 4, 10:15 a.m. to noon, FREE Assistance                 (BY APPT) (FREE)
                        with new Medicare & MediCal prescription drug program
                                                                                      9:00 AM KNITTING GUILD
                        for 2006. Please sign up at reception desk.
                                                                                                (1ST MONDAY)
                                                                                      12:15 PM DUPLICATE BRIDGE

Thursday, November 9, 10:30-11:30 a.m., FREE Seminar on “Risk & Symptoms              12:30 PM SOCIAL BRIDGE
of Stroke.”                                                                                     (REGISTRATION)
                                                                                                                          THURSDAYS

Thursday, November 10, 9:30 a.m. to noon, FREE Medicare and Insurance                                                      9:00 AM BRIDGE INTERMED.
Counseling. Appointments are required.
                                                                                                                                    PLAY OF HAND
                                                                                                                           1:00 PM “QUILTERS FOR GOOD
                                                                                                                                    TIMES” (FREE)
Wednesday, November 16, 10:30-11:30 a.m., FREE Seminar on “Advanced
Planning.” Please sign up at desk.                                                                                         1:30 PM MOVIE TIME (FREE)



THANKSGIVING LUNCHEON -- Thursday, November 17, 11:30 a.m. to
1 p.m., FREE. Good food, entertainment and friendly conversation. Limited seating.                                        FRIDAYS
Reservations are required.
                                                                                                                           9:00 AM MORNING WORKOUT
                                                                                                                                    (EXERCISE)
Thursday, November 17, 9:30 a.m. to
noon. FREE Legal Consultation with                   CITY HALL                                                            10:30 AM FOOD DISTRIBUTION (FREE)
Attorney David Grossman. Appointment             PHONE NUMBERS                                                            12:15 PM DUPLICATE BRIDGE
is required.                                                                                                                        (REGISTRATION)

                                                 General Information: 777-7000                                            12:30 PM SOCIAL BRIDGE
                                                  Building and Safety: 777-7019                                                     (REGISTRATION)
Friday, November 18, 10:15 a.m. to noon,             Building Permits: 777-7012                                           12:30 PM WOODCARVERS (FREE)
FREE Assistance with new Medicare &                Building Inspection Requests:
                                                                                     TUESDAYS
MediCal prescription drug program for                                   777-7153
2006. Please sign up at reception desk.            Code Enforcement: 777-7050
                                                      Animal Control: 777-7050        1:00 PM ARTS & CRAFTS
                                                   City Clerk’s Office: 777-7025      1:00 PM BRIDGE LESSON-
                                                City Manager’s Office: 777-7100
Tuesday, November 22, 1:00 – 4:00, FREE               Community Development:                    BEGINNING
Hearing Consultation. Appointment                                       777-7125
required.                                        Community Services: 777-7090
                                                               Finance: 777-7150
                                                                                     WEDNESDAYS
                                                        Public Works: 777-7075
                                                        Senior Center: 564-0096
                                                          Job Hotline: 777-7124       9:00 AM   BRIDGE ADV. BIDDING
 The La Quinta Senior Center provides
                                                        Street Sweeping Hotline:                IN COMPETITION
these opportunities as a service and does                               777-7104
 not endorse or recommend any service                 Graffiti Hotline: 777-7095      9:00 AM   MORNING WORKOUT
 or business. Services rendered are the                   Pet Hotline: 777-7049                 (EXERCISE)
  responsibility of the provider and the                 Shopping Cart Hotline:      11:15 AM   BRIDGE LESSON PLAY OF
                 providee.                                       1-800-252-4613
                                                                                                THE HAND
                                                       INTERNET/WEB SITE:
                                                               www.la-quinta.org     12:30 PM ACBL BRIDGE
                                                                                                (REGISTRATION)
                                                                          T H E                 G E M                   N O V E M B E R                       2 0 0 5
                                                                                                                                                                                    13




                                                                   POWER
                                                                   LUNCH
The October 13, 2005 Power Lunch had the largest number                                                                             Ron Salute spoke to October Power Lunch attendees.
of attendees ever—65. The events, held every other month
at the Embassy Suites in Palm Desert, are a great way to
network and gain business referrals. Desert Southwest Insurance
Brokers sponsored it.




                                                                   Many members turned out to network during the October
                                                                   Power Lunch. Pictured (left to right) are: Scott Nelson,
                                                                   KEZN Radio and Power Lunch co-chair; Ron Salute, Board
                                                                   member and Desert Southwest Insurance Brokers; Alexis
Scott Nelson, of KEZN Radio, does some work to help prepare        Larson, with Palm Springs-Desert Resorts Convention & Visitors    Ron Salute (at podium), a Board member and executive with
Power Lunch table captains. He is a Power Lunch co-chair, along    Authority and Power Lunch co-chair; Scott Brooks, JESA            Desert Southwest Insurance Brokers, told the October Power
with Alexis Larson, a member of the Chamber Board who works at     Printing and Board member; and Brad Salute, owner of Desert       Lunch audience about his company. Desert Southwest
the Palm Springs-Desert Resorts Convention & Visitors Authority.   Southwest Insurance Brokers.                                      sponsored the October 13 event.
                      L A     Q U I N T A                   C H A M B E R                     O F          C O M M E R C E   www.lqchamber.com
             14



PLEASE…DON’T CALL IT
LA KWINTA                                                                                      M E M B E R - T O - M E M B E R
by Leslie Lafayette                           horsepower for on 111 anyway? You


DRIVING ME CRAZY
                                              can’t go any faster than 50, and
                                              that’s only if the lady with the chop-
                                              sticks in her hair, driving the Hundai,
                                              will pull over to the right lane since
                                                                                                     DISCOUNT
                                                                                                     PROGRAM
SO THERE I WAS at the corner of               she is only going 40 (but I’m digress-
Jefferson and 111, which may or               ing again.)
may not be in La Quinta,                                     4. The light cycles in our
depending on which direc-                                fair city are too long. I hear
tion you are facing. For                                 tell of people who have
those new to our area, if                                negotiated entire divorce
you are facing south on                                  settlements while waiting for
Jefferson and the Home                                   a light to change at some
Depot is on your right when                              intersections. This long
you stop at the light, you                               wait, coupled with a certain      VILLAGE REALTY
are in La Quinta. Same                                   . . . oh shall we call it . . .
                                    LESLIE L AFAYETTE                                      Contact: Sharon Devine
goes if you are facing West                              impatience that characterizes     760-578-8428
on 111 at the intersection. But I             the times we live in, has turned the
digress.                                                                                   FREE REPORT for consumers over
                                              yellow light from what it is supposed
   I have a point to make here, and it to be—a “slow down” signal—to                       50: “It's not what you sell it
has to do with the driving habits of “step on it so you can miss this long                 for, but what you get to
some of our residents or at least those light.”                                            keep that counts.”
who are passing through. So, as I said
some time back … there I was at the               None of the reasons above are any
corner of Jefferson and 111, having excuse, however. It’s disconcerting to                 TLC FOR MIND &
slowed down for a yellow light and be sitting full stop at a red light and                 BODY
then stopped just as it was turning have someone else scream right on                      Contact: Joanne Callahan
red. And the car in the lane to my through. It’s terrifying to see them
                                                                                           760-594-6727
right went speeding right on through coming at you broadside. This also
a full red light.
                                                                                           10-percent discount on grocery
                                              applies to those fine folks who contin-
   I wouldn’t mention this except that ue to tur n left onto 111 from                      items, coffees and deli-drinks.
this was the third time I witnessed Washington LONG after the green
driving behavior like this in the last arrow has turned red. Washington and
month. I am concerned about it. If 111 is the Desert’s busiest intersec-                   ULTRA LOUNGE SALON
you are driving around our town, you tion, and one of its most dangerous                   Contact: Katia Tisbo
should be, too. At the ver y least, and deadly. Season is here, and with it                760-771-4433
don’t assume that just because the many more cars at our intersections.                    10-percent off any spa or
light has turned green, you can pull With patience, attention, and, oh yes,                salon service.
out into the intersection. To do so shorter light cycles—dare we hope?—
could result in a ver y bad accident perhaps we’ll see safer driving.
and injur y, or worse.                            Some of us “see red” when we get
   Why are people running red lights? mad. Well, I’m mad at the driving                    PC-OLOGY
I think there are a lot of reasons.                                                        Contact: Dennis Shelly
                                              I’m seeing; more of us need to see
   1. Everyone’s in a hurry. Instant red at intersections and come to a full               760-641-9701
messaging on the Internet. Speed dial- stop. Please…be careful out there!                  $20 off PC-OLOGY
ing on cell phones. Have to be there                                                       computer services. Includes
NOW. No, make that an hour ago.                                                            networking (wired or wire-
   2. We’re more distracted. Some                 (Leslie Lafayette is a real estate       less) repair, maintenance,
of us sail right through intersections broker and owner of Lafayette                       setup. Not available with
while talking on the phone, turning Properties. She is a Chamber member                    any other offer.
around to grab a paper or lecture a and lives at PGA West in La Quinta.
child, or checking lipstick in the rear- She is always happy to hear from
view mirror. Pay attention out there! readers. Contact Leslie at cnet-
   3. Some cars now have 400 work@aol.com or on her website at                             MERLE NORMAN
horsepower so they can go from zero www.laquintaescapes.com. Her opin-                     COSMETIC
to 60 in five seconds. What better ions are her own.)                                      Contact: Gloria Freiler
place to practice than on a yellow                                                         760-777-7633
light? What does anyone need 400                                                           10-percent discount.
                                                                                  T H E                G E M                   N O V E M B E R                             2 0 0 5
                                                                                                                                                                                                 15



LEGISLATIVE REPORT                                                                                         LEGISLATIVE CORNER
by Mark Harner                                    Employee Union Dues; Restriction on                      by Senator Jim Battin                                   your comments on problems you may face in
Chair, Legislative Committee                      Political Contributions; Employee Consent                37TH Senate District                                    your everyday business affairs brought about by
                                                  Required (Paycheck Protection Act).                                                                              state policies and mandates. Your suggestions
    The California Chamber of Commerce has        Governor Schwarzenegger is also urging a                      I have good news for the business communi- are essential in helping identify impediments to
issued its positions on seven of the eight        ‘Yes’ vote of Proposition 75.                            ty in California – the State Legislature is out of business success that may result from California
statewide ballot initiatives. Governor               There are three other ballot propositions             session! On the downside, we reconvene in laws and regulations. It was the many phone calls
Schwarzenegger has called this                               that the California Chamber has               January. But, since we are coming                                   and complaints from constituents like
year “the Year of Reform.” This                              examined, specifically looking at             into the start of the Holiday Season                                you that led to reforms in the
election is to be a big test of his                          the impact each would have on                 soon, I thought we should focus on                                  Workers’ Compensation system.
reform program. Of the eight ini-                            California’s economy and jobs                 the positive.                                                           As your representative at the
tiatives, the Governor initiated                             climate. The California Chamber’s                  While this year’s session saw the                              state level, I try and keep you
three of them:                                               recommendations are:                          obligatory proposals to raise fees,                                 informed of the goings on in
                                                                                                           taxes and the minimum wage, we                                      Sacramento. Through articles like
   • 74-Public SchoolTeachers.                                     • Support        Proposition            still have a governor who is willing                                this, as well as the Battin NewsNet
     Waiting      Period      for                                     78-California       State            to use his veto pen to protect the              JIM BATTIN          (www.BattinNewsNet.com), I am
                                       MARK HARNER
     Permanent Status (Put the       PACIFIC WESTERN BANK
                                                                      Pharmacy       Assistance            small businesses that are the back-            STATE SENATOR        able to reach out to constituents.
     Kids First Act);                                                 Program;                             bone of our economy. The California However, you are on the front lines and you are
   • 76-State Spending and School                     • Oppose Proposition 79-CalRX Plus;                  Chamber’s top 10 ‘job killers’ list grew to over the ones who personally know what helps and
     Funding Limits (California Live Within               and                                              40 (yes – 40) this year, and Governor what hinders your business in La Quinta. Now
     Our Means Act); and                              • Oppose Proposition 80-Repeal of                    Schwarzenegger has already vetoed most that is a good time of year to share your concerns
   • 77-Redistricting                                     Electricity Deregulation and Blackout            made it to his desk. Hopefully, by the time you and ideas as I prepare my legislative agenda for
     (Voter Empower-ment Act).                            Prevention Act.                                  read this, he will have finished off the rest.          the upcoming year. I look forward to hearing
                                                                                                                 I think it is vital to remember how important from you.
    The California Chamber of Commerce                Read up on the initiatives.                          it is to have a governor committed to prudent               Senator Battin’s 37th Senate District cov-
urges a ‘Yes’ vote on each of these initia-           The Official Voter Information Guide from            fiscal policy and sound economic principals. ers the vast majority of Riverside County –
tives, citing the need for basic reform in        the Secretary of State’s office is very helpful in       While the legislative majority can inundate us running from the Arizona border in the east to
education, state spending and how                 clearing away a lot of the noise and hype.               with bad business bills, it is reassuring to know the Corona/Norco area in the west and south
California legislative districts are drawn.       Above all, get out and vote on Tuesday,                  the executive branch is there with checks and to Lake Elsinore. The Senator has offices in
    The California Chamber also has issued        November 8.                                              balances.                                               Palm Desert (760) 568-0408 and Moreno
Support for Proposition 75-Public                                                                                I would also like to take this time to invite Valley (951) 653-9502.



                                                                  N      o    v     e     m     b      e      r            2    0    0     5

                C        H A M B E R                                                 A           N N I V E R S A R I E S
  5 years or more                                   Scott Kiner        Kiner Communications                4 years                                             Bonnie Cloer       David Evans and
  Chad Addington Sign-A-Rama                        Anita L. Kramer    Spherion Staffing Services          Stu Bailey         Pacific Western Bank                                Associates Inc.
  Rob Ballew Family YMCA of the Desert              Lawrence F. Kunkle Lawrence F. Kunkle DDS              Ray C. Jones       Re/Max Real Estate               Roger Horton       CleanExcel
  Glen Barnett        KWXY AM/FM                    Craig Leeney       West Coast Networking                                  Consultants                      Faye A. Jones      Faye Jones Interior Design
                      Radio Station                 Marcie Madain      Desert Pages/                       Enrique Mendez Jr. Mendez Air Conditioning          Chief Walter Mayer Riverside County Sheriffs
  Karen Bjorn         Palm Desert National Bank                        Trans Western Publishing                               & Heating                                           Dpt./La Quinta Police Dpt.
  Jeff & Linda Brandt Dyson & Dyson                 Bob Mathy          Mountain View                       Bill Powers        Pacific Western Bank             John McCann        The UPS Store
  John Brudvik        Brudvik Inc.                                     Carpet Care Inc.                                                                        Craig Stahl        Palm Springs Air Museum
  Larry Chamberlain Magic Maintenance               John S. McConnell All Creatures                        3 years
                      Carpet and Upholstery                            Veterinary Care                     Helen Banaddio       Residence Inn by Marriott      1 year
  Jim Ducatte         Boys and Girls Club           Deborah McGarrey Waste Management                                           & Courtyard by Marriott        Pamela Canale        Wells Fargo
                      of Coachella Valley                              of the Desert                       Al Greco             A & S Business Services                             Home Mortgage
  Donald Essex        Associate Member              Greg Montoya       State Compensation                  Jamie Robinson       Desert Urgent Care             Jan Fraser           Jan Fraser and Associates
  Linda Evans         John F. Kennedy                                  Insurance                           Scott Shriner        Renaissance at Mirage Inn      Bruce Hagerman       Indian Wells Tennis Garden
                      Memorial Hospital             Laine Rinker       Rinker Financial                    Tonita Valencia      Automated Telecom              Brian R. Hull        JSB Motors
  Diana Ewing         Diana’s Vacation Rental       Laura Rogers       Palm Valley Country Club                                                                Alan Kuehl           Kuehl Tech Solutions
  Dave Henry          The Public Record             Brad Schmett       Schmett & Company                                                                       Tim Lind             Office Depot Store #2298
  Bertha Hernandez Villa Cortina Apartments         Robert Thomas      Electric Car                        2 years                                             Dustin Nichols       Old Town Cellar
  Randy Hopkins       Eisenhower Immediate                             Distributors Inc.                   Curtis Barlow      Coldwell Banker Com-             Gary Pendleton       La Quinta Car Wash
                      Care Center                   Paula Turner       Desert Pacific Properties LLC                          mercial/Lyle & Assoc.            Michael Petranek     Wells Fargo Bank California
  Tracy James         Automobile Club of            Inge Vorderwinkler La Quinta Historical Society        Diane L. Blaisdell Palmilla                                              Business Banking
                      So. Calif.                    Bob Walker         Fountains at the Carlotta           Gretchen Caldwell Vista Cove at                     Mack Rogers          Verizon SuperPages
  Tom Jones           Culligan Water Company                                                                                  Rancho Mirage                    Marc Szabo           Marc Szabo.com
  Milton W. Jones Palm Springs Life Magazine                                                               Anthony Capobianco Capobianco & Murphy P .C.        Pat Weisbart         Tutoring Club
                   L A          Q U I N T A                     C H A M B E R                       O F           C O M M E R C E                                           www.lqchamber.com
              16




                                M E M B E R                                                                        N E W S
   La Quinta Public Library                                                                      augment women’s natural feminine principles for living with entitlement, voice, individual-
   The La Quinta Library Book Club meets on the first Monday of every month at the               ity, and power—in order to live life as an “E-VIP.” He offers workshops, seminars and
new library building. The next meeting will be 10 a.m. to 11 a.m. on Monday,                     personal coaching focused on “Being Your Own Leading Lady.”
November 7. The discussion will center on “Biographies or Autobiographies.” Please
come prepared to share something you particularly enjoyed reading. Library Assistant                 Salton Sea Authority
Joyce Davis will lead the sessions. Book Club participants will select upcoming themes on            A committee of the Salton Sea Authority has nominated Citigroup to handle bond-
a month-by-month basis. Refreshments will be served. Please call to reserve your spot.           underwriting services for a $1 billion locally financed Salton Sea Revitalization effort. The
   The La Quinta Public Library is adjacent to City Hall at 78-275 Calle Tampico, La             Authority’s Project Finance Committee also has selected a consortium, including a former
Quinta. For additional information, please call the library at 564-4767.                         state director of real estate in the Pete Wilson administration, to handle real-estate devel-
                                                                                                 opment and brokerage services for the two-county revitalization project. The full Salton
    Bill Lamond, The Feminine Principle in Leadership                                            Sea Authority Board was expected to act on the committee’s recommendations October
    Bill Lamond, a pioneer in the development of the personal coaching profession,               27, according to a news release.
appeared on the October 7, 2005, broadcast of Your Money Show, a Time Warner                         “The services to be performed under these contracts are an integral part of our plan to
Cable Channel 10 show, hosted by Shelley Karabell. The show focuses on business,                 create a public-private partnership to revitalize the sea as a regional recreational asset and
financial, investment and community issues in the Coachella Valley.                              stimulus for economic development in the surrounding area,” said Authority President
    Lamond spoke about how women can create an effective personal strategy for open-             Gary Wyatt, a member of the Imperial County Board of Supervisors.
ing their voices regarding true desires, for enlarging their capacity, and for learning to use       Included with the real estate proposal is $2 million in “seed” capital to the Authority
power in a way that is consistent with what is natural for women. His coaching aims to           as initial funding for land acquisition, development and marketing.




         O           F               M            E M B E R                                            I       N T E R E S T                                                …
   Construction Activity Remains High                                                                 Consolidate mail services operations if you have more than one building. The
    According to Wheeler’s Desert Letter , construction in the Valley in July 2005               article says: “For example, if there are four major buildings on a corporate cam-
was up strongly compared to the same month in 2004. The 2005 monthly total                       pus, then the chances are that there will be four mail services operations--one cen-
of $172 million in building valuation was up 9 percent compared to July 2004.                    tral plus three satellites…”
    Palm Desert led the way with $43.5 million in permit valuation, and approxi-                     Eliminate desk-to-desk deliveries. It says: “Significant reductions in mail distri-
mately $34 million of it was commercial development. The City of La Quinta                       bution costs are available if the ancient practice of desk-to-desk delivery is retired
followed, with a total of $35.5 million for July. In La Quinta, the single-family                in favor of delivery to strategically positioned mail stations or mail coordinators…”
sector led all categories of construction, with 110 detached single-family homes                     Reduce unwanted mail. “Left unattended, the glut of unwanted mail, which
valued at $22.9 million. The commercial sector contributed $3.2 million in                       usually follows retirements, reassignments, resignations, and so forth, can account
La Quinta in July.                                                                               for as much as 40 percent of incoming mail…”
                                                                                                      Reduce mail-sorting time by: Optimizing sort bins based on sorting efficiency,
   Chamber Urging Veto on Eight Bills                                                            as opposed to ease of delivery; tending to the physical appearance of the sort bin
   In the Sept. 16, 2005 Alert newsletter, the California Chamber outlined how                   tags—neat, readable from several feet away, and accurate; posting an alphabeti-
it has suggested that Gov. Arnold Schwarzenegger veto eight bills that it deems                  cally sorted population list in a readily accessible location; raising the light level
“job killers.” They are: AB 48 (Lieber; D-Mountain View), minimum-wage                           in the sorting area; purchasing safety mats for the sorting area; and removing all
increase; AB 169 (Oropeza; D-Long Beach), excessive litigation; AB 391                           clutter and items not directly associated with the process.
(Koretz; D-West Hollywood), unemployment insurance benefit expansion;
AB 875 (Koretz), government agency potential harassment of employers; AB
1310 (Nunez; D-Los Angeles), severance offers/increased litigation; SB 174
(Dunn, D-Garden Grove), new “sue your boss” lawsuits; SB 399 (Escutia, D-
Norwalk), health-care cost increase; and SB 833 (Bowen, D-Redondo Beach),
onerous fax communication restrictions.
   Separately, Alert goes on to explain the Chamber ’s position against SB 833,
what it calls an “onerous fax bill.” The newsletter says: “The bill continues to
place onerous administrative and economic burdens on businesses by in effect
requiring written consent from their own customers and clients before sending
certain fax communications.” Federal legislation signed by President George W.
Bush in July restricts “junk faxes,” but maintains an exemption if the sender and
the recipient have an established business relationship.

   Tips for Reducing Mailing Costs
   As a company grows, so do its costs for managing the mailing function,
especially sorting and delivering mail to workers. Here are some tips gained from
a Web article (www.findarticles.com):
                                                    T H E   G E M   N O V E M B E R   2 0 0 5
                                                                                                17


GLAUCOMA:
THE “SILENT
THIEF OF VISION”
by JFK Memorial Hospital

    Glaucoma is referred to as the “silent thief
of vision,” according to Gerald R. Schultz,
M.D., F.A.C.S., Ophthalmologist at JFK
Memorial Hospital. That is because it quietly
attacks, slowly robbing people of their vision
with very few symptoms and without pain. The
National Eye Institute estimates that 3 million
Americans have glaucoma and half of those
don’t know they have it.
    Glaucoma is a group of diseases that can
lead to damage to the eye's optic nerve and
result in blindness. Most symptoms will go
undetected by those afflicted by the disease,
which is why early detection and treatment of
the disease is critical in preventing vision
impairment and blindness, according to The
Glaucoma Foundation. If the disease is not
treated in its early stages, symptoms will begin
to appear. They are loss of side vision and
ultimately decreasing forward vision, which
eventually leads to blindness.
    Everyone should be concerned about
glaucoma and its effects, but there are a hand-
ful of factors that put some people more at risk
than others. These factors include:

    • Age – Glaucoma occurs more
frequently as people age. Those over 45 are
more at risk for this disease.
    • Family History – Glaucoma appears
to be hereditary, according to The Glaucoma
Foundation.
    • Abnormally High Intraocular Pressure
(IOP) – High IOP is the most important risk
factor, according to The Glaucoma
Foundation. The only way to diagnose whether
you have high IOP is to be tested by an
ophthalmologist.
    • Race – According to the National
Eye Institute, African–Americans, especially
those over 40, are at higher risk.

    “Clear vision is vital to our daily functions
and how we live. However, many people take
their vision for granted and ignore minor symp-
toms that can cause major problems if not
treated by an ophthalmologist,” said Dr.
Schultz. “Glaucoma is evidence of why it is vital
to get regular eye exams in order to detect any
potential problems that can cause permanent
damage to an individual’s eyesight.”
   New in town? Need a physician? JFK
Memorial Hospital offers a free physician
referral—(800) 343-4535.
     L A   Q U I N T A   C H A M B E R   O F        C O M M E R C E     www.lqchamber.com
18




                                          Member Birthdays
                                               For
                                            November


                                                    John Bart
                                           Premier Billiards & Design


                                                  Denise Bieber
                                                 The Patio Place


                                                Gretchen Engdahl
                                           Robert Half International
                                          Accountemps & OfficeTeam


                                                 Michael Fagan
                                           Mathis Brothers Furniture


                                                   Lee Haven
                                               Granite Construction


                                                   Diane Kelly
                                                  Partnership for
                                                End of Life Care


                                                 Leslie Lafayette
                                               Lafayette Properties


                                                  Meg Nadeau
                                          Dyson & Dyson Real Estate


                                               Patrick C. Schruben
                                                EXPRESSFRAME


                                                  Dennis Shelly
                                                  PC-OLOGY
                                                                                           T H E   G E M                N O V E M B E R                         2 0 0 5
                                                                                                                                                                                       19




              Welcome New Members
A DESERT MOBILE NOTARY                             EXIT OASIS REALTY                               PARTY TIME LA PLACITA                          SKINSATIONS
Robert Wayne Borghi                                Al Liebman                                      Maher Qaqi                                     Cynthia Phillips
PO Box 5669                                        47110 Washington Street                         79-305 Highway 111 #2                          77955 Calle Tampico Unit A
La Quinta CA 92248                                 La Quinta CA 92253                              La Quinta CA 92253                             La Quinta CA 92253
(760)641-9473 P (760)406-4280 F                    (760)771-1070 P                                 (760)399-9337 P (760)399-3998 F                (760)272-0882 P (760)342-9280 F
info@adesertnotary.com                             aliebman@exitgmw.com                            Category: Party Rentals                        Category: Skin Care
www.adesertnotary.com                              Category: Real Estate-Residential
Category: Notary



                                                                                                   PREMIER PROPERTIES                             TAYLOR WOODROW HOMES
                                                   GENTLE DENTAL (FOR PETS)                        Marilyn Bird Johnson                           Amy Shaffer
AMERICAN HOME MORTGAGE CORP.                       JoEllen Craglione                               49-597 Jordan Street                           16745 West Bernardo Drive Suite 140
Alan Solomon                                       3956 Studebaker Road                            Indio CA 92201                                 San Diego CA 92127
74890 Highway 111 Suite A                          Long Beach CA 90808                             (760)771-4878 P (760)668-6206                  (858)943-5115 P (858)943-5151 F
Indian Wells CA 92210                              (800)264-3094 P                                 marilynbirdjohnson@gmail.com                   amy.shaffer@us.taylorwoodrow.com
(760)341-7500 P (760)773-0716 F                    gentledentaljc@aol.com                          www.marilynbirdjohnson.com                     www.taylorwoodrowhomes.com
alan.solomon@americanhm.com                        www.gentledentalforpets.com                     Category: Real Estate-Residential              Category: Consultants/Development/Construction
Category: Mortgage Companies                       Category: Pet Services/Hygiene




                                                                                                   RAINBOW INTERNATIONAL                          THE GOLDEN GROUP
BIG LEAGUE DREAMS                                  INGRID TRENKEL, M.D.                            Barbara Windler                                Gregory Golden
CATHEDRAL CITY, LLC                                Ann Messenger                                   300 S. Highland Springs Ave. Ste. 6C260        78365 Highway 111 Suite 285
Eddie L. Velez                                     74-075 El Paseo, Suite D2                       Banning CA 92220                               La Quinta CA 92253
33700 Date Palm Drive                              Palm Desert CA 92260                            (760)336-0321 P (951)922-3542 F                (760)275-3612 P (435)417-2800 F
Cathedral City CA 92234                            (760)776-1320 P (909)335-1641 F                 rainbowintlrestoration@verizon.net             greg@gregorygolden.com
(760)324-5600 P (760)770-6541 F                    dermydoc@aol.com                                www.rainbowintl.com                            www.gregorygolden.com
eddie.velez@bigleaguedreams.com                    Category: Medical Services                      Contact: Carpet/Upholstery Cleaning            Real Estate-Residential/Commercial
Category: Sports                                                                                   Referred by: David Archer-Edward Jones         Referred by: Raymond Evans-Re/Max Real Estate Consultants




                                                   INSTITUTE FOR UROLOGIC EXCELLENCE
CALIFORNIA PROPERTIES AND                          Kristine Smith                                  RE/MAX REAL ESTATE CONSULTANTS                 WAGNER & ASSOCIATES, LLC
LOANS, INC.                                        81-719 Dr. Carreon Blvd. Pod C                  Traci Moniot                                   Robert A. Wagner
Nancy Aziz                                         Indio CA 92201                                  78-411 Highway 111                             78-365 Highway 111 #295
54324 Avenida Madero                               (760)342-6657 P (760)342-6658 F                 La Quinta CA 92253                             La Quinta CA 92253
La Quinta CA 92253                                 iuemarketing@verizon.net                        (760)578-8949 P (760)674-3712 F                (760)564-5005 P (760)564-7550 F
(650)345-5832 P (650)227-2332 F                    www.iuehelp.com                                 traci@desertliving4sale.com                    bob.wagner@wagnercda.com
nancyaziz@sbcglobal.net                            Category: Medical Services                      www.desertliving4sale.com                      Category: Computer Software
www.nancymyloanexpert.com                          Referred by: Linda Evans-JFK Hospital           Category: Real Estate-Residential
Category: Mortgage Companies




                                                   LEARNING ORGANIZATION                           REALTY EXECUTIVES
CLASSIC CUSTOMER CONTACT                           CONSULTANT & LIFE COACH                         Gary Roberts
Maureen Ely                                        Jasenka Sabanovic                               47-474 Washington Street
78-487 Magenta Drive                               44760 Frontera Drive                            La Quinta CA 92253
La Quinta CA 92253                                 La Quinta CA 92253                              (760)771-9090 P (760)771-9190 F
(760)285-5086 P (760)360-9024 F                    (760)345-1359 P                                 garyroberts@realtyexecutives.com
1955sweetheart@verizon.net                         jasenka@berkeley.edu                            Category: Real Estate-Residential/Commercial
Category: Advertising/Public Relations/Marketing   Category: Business/Life Coach                   Referred by: Lorena Errante-MINK Advertising




CREATIVE CHANGES                                   LOCAL THINGS4SALE.COM, LLC                      RIVERSIDE COUNTY CALWORKS GAIN
Sandra Carroll                                     Dr. Ossil V. Macavinta                          Ken Surabian
78015 Main Street # 104-8                          PO Box 2964                                     44199 Monroe Street, Suite C
La Quinta CA 92253                                 Rancho Mirage CA 92270                          Indio CA 92201
(760)567-9268 P (760)564-1047 F                    (858)964-3749 P (858)964-4553 F                 (760)863-2953 P (760)863-2943 F
scarroll@dc.rr.com                                 drmacavinta@gmail.com                           ksurabia@riversidedpss.org
Category: Organizing Services/Business & Home      http://LT4S.COM                                 Category: Non-Profit Clubs/Organizations
                                                   Category: Computer/Internet/Website Services
     L A   Q U I N T A   C H A M B E R   O F   C O M M E R C E   www.lqchamber.com
20

				
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