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					Toys & Games
Global Industry Guide




                                  Published: May 2008
                         Reference Code: OHEC4854
                        List Price: £785/ 1095/$1495
About MarketLine
MarketLine is a leading business information company specializing in industry analysis.


Through its proprietary databases and wealth of expertise, MarketLine provides clients with unbiased expert analysis and in
depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial
Services.


Our series of company, industry and country profiles complements our premium products, providing top-level information
on over 50,000 companies, over 2,000 industries and 215 countries. While they do not contain the highly detailed
breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary
information you need - including predictions and forecasts.


MarketLine Methodology
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-checked
and presented in a consistent and accessible style.


Review of in-house databases
Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using
highly complex modelling & forecasting tools, MarketLine’s in-house databases provide the foundation for all related
industry profiles


Preparatory research
We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic &
demographic information, which enable our researchers to build an accurate market overview


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MarketLine has developed powerful tools that allow quantitative and qualitative data to be combined with related
macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to
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profiles remain focused, accurate and up-to-date.


Market Definitions
Are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at
the start of the research process to ensure they match the requirements of both the market and our clients. Extensive
secondary research activities ensure we are always fully up-to-date with the latest industry events and trends


MarketLine aggregates and analyzes a number of secondary information sources, including:


-   National/Governmental statistics
-   International data (official international sources)
-   National and International trade associations
-   Broker and analyst reports
-   Company Annual Reports
-   Business information libraries and databases
Toys & Games: Global Industry Guide
This 2008 executive report contains easily comparable data on market        Factors Influencing the Likelihood of
value and segmentation for the toys & games market.                          New Entrants in the Global Toys &
                                                                                    Games Market, 2007
It provides full five-year forecasts and examines the competitive
landscape, analyzing potential threats, future innovations and
opportunities for growth.


Toys & Games: Global Industry Guide will enable you to:

•   Save time and money on research with this report’s easily
    comparable data and succinct market analysis.

•   Evaluate the competitive landscape and benchmark
    performance against key competitors and the market.                    Toys & Games Global Industry Guide



•   Assess the key macro-economic trends in each market from                 “The toys & games market can be
    population, inflation and GDP to exchange rates.                          entered by an existing company
                                                                            diversifying its operations to include
•   Identify new and emerging investment opportunities by                  the manufacture of toys and games, or
    product, country and region.
                                                                             by the establishment of an entirely
•   Quantify the size and growth of the market with this report’s                      new company...”
    five years of historic data and forecasts to 2012.




Table of Contents (abridged)
CHAPTER 1: INTRODUCTION                    Each market profile provides:        • Macroeconomic Indicators

                                           • Market Overview                         -   Population, 2003-07
•   Definitions
                                              -   Research Highlights                -   GDP, 2003-07

                                              -   Market Analysis                    -   Inflation, 2003-07
CHAPTER 2-9: TOYS & GAMES
                                           • Market Value                            -   Exchange Rate, 2003-07
MARKET PROFILES
                                              -   Trends 2003-2007
•   Global                                    -   Forecasts to 2012             CHAPTER 10: COMPANY PROFILES
•   Asia-Pacific                           • Market Volume                       • Mattel, Inc.
•   Europe                                    -   Trends 2003-2007               • Nintendo Co., Ltd.
•   China                                     -   Forecasts to 2012              • Sony Corporation
•   France                                 • Market Segmentation
                                                                                Each company profile provides:
•   Germany                                   -   By Product Category
•   Japan                                     -   By Geography                   • Key Facts
•   United Kingdom                            -   By Company                     • Key Financials
•   United States                          • Five Forces Analysis                • Revenue & Profitability

                                              -   Buyer Power
                                              -   Supplier Power                CHAPTER 11: APPENDIX

                                              -   New Entrants                   • Data Research Methodology
                                              -   Substitutes
                                              -   Rivalry
What is this report about and who will it interest?
Who is the target reader?


This report should make essential reading for anyone involved in the Toys & Games market globally - plus anyone
considering expansion into Toys & Games market, or targeting customers or suppliers in the market.


This report should be read by competitive analysts, distribution managers, marketing managers, strategic planners and
senior executives


How is the Toys & Games market defined?


The toys and games market is divided into three primary sectors: games consoles, games software and traditional toys and
games. The games consoles market consists of all console sales by Nintendo, Microsoft and Sony including handheld
systems. The software sector covers all console and PC games. Traditional toys include action toys, activity toys, dolls,
games/puzzles, infant/pre-school toys, ride-ons, vehicles and other miscellaneous toys and games.


Market values have been calculated at retail selling price (RSP), and include all taxes and levies. Any currency conversions
used within this report have been calculated using constant 2006 annual average exchange rates. For the purpose of this
report the Americas comprise Brazil, Canada, Mexico and the US. Europe comprises Belgium, the Czech Republic, Denmark,
France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK. Asia-Pacific comprises
Australia, China, Japan, India, Singapore, South Korea and Taiwan. The global figure comprises the Americas, Asia-Pacific
and Europe.




Some key findings in this report...
                                                                                  Global Toys & Games Market Value
Market Value                                                                        Forecast: $ billion, 2007-2012
The global toys and games market grew by 7.2% in 2007 to reach a value
of $106.1 billion. The compound annual growth rate of the market in the
period 2003-2007 was 4.4%.


Product Market Segmentation
Sales of traditional toys account for 58.2% of the global toys & games
market's value. In comparison, sales of games software generates 27.4%
of the market's revenues.


Geographical Market Segmentation
The US is the largest toys & games market in the world, accounting for          Toys & Games Global Industry Guide

34.1% of the global market's value. Europe accounts for a further 31.3%
of the global market's value.                                                    “In 2012, the global toys and games
                                                                                 market is forecast to have a value of
                                                                                 $126.2 billion, an increase of 18.9%
                                                                                              since 2007.
                                                                                 The compound annual growth rate of
                                                                                the market in the period 2007-2012 is
                                                                                       predicted to be 3.5%...”
                                                                                                      Toys & Games
                                                                                              Global Industry Guide

Sample Information                                                                     Pages: 126 Figures: 89 Tables: 48




CHAPTER 6: TOYS & GAMES IN GERMANY

Research Highlights
The German toys & games market generated total                   Germany Toys & Games Market Value: $ billion,
                                                                                 2003-2007
revenues of $5 billion in 2007, this representing a
compound annual rate of change (CARC) of -0.9% for
the period spanning 2003-2007.


Sales of traditional toys proved the most lucrative for
the German toys & games market in 2007, generating
total revenues of $2.8 billion, equivalent to 55.1% of
the market's overall value.


The performance of the market is forecast to accelerate,
with an anticipated CARC of -0.3% for the five-year
period 2007-2012 expected to bring the market to a          Toys & Games: Global Industry Guide

value of $5 billion by the end of 2012.



Market Analysis
Following a decline in 2004 and 2005 the German toys & games market has recovered to exhibit high growth in 2007.
However, the market is expected to slow somewhat in forthcoming years.


The German toys & games market generated total revenues of $5 billion in 2007, this representing a compound annual
rate of change (CARC) of -0.9% for the period spanning
2003-2007. In comparison, the French and UK markets
grew with CAGRs of 0.8% and 4.6% over the same             Germany Toys & Games Market Segmentation 1:
period, to reach respective values of $5.2 billion and                    % Share, by Value, 2007
$7.4 billion in 2007.


Sales of traditional toys proved the most lucrative for
the German toys & games market in 2007, generating
total revenues of $2.8 billion, equivalent to 55.1% of
the market's overall value. In comparison, sales of
game software generated revenues of $1.5 billion in
2007, equating to 30.6% of the market's aggregate
revenues.
The performance of the market is forecast to accelerate,
with an anticipated CARC of -0.3% for the five-year          Toys & Games: Global Industry Guide

period 2007-2012 expected to bring the market to a
value of $5 billion by the end of 2012.


Comparatively, the French and UK markets will grow with CAGRs of 1.1% and 3.6% over the same period, to reach
respective values of $5.5 billion and $8.8 billion in 2012.



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