Evaluation 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? The genre we were asked to create was ‘thriller’ The natural conventions of a thriller are mysterious music which helps create an uneasy atmosphere, having heavy bass sounds and violin like pitches help create the uneasy feel. In the production I created I used music and sound to establish my film. I used rather dramatic churchly music, which gave it a big and bold result in addition it also contributed to the theme of something dramatic taking place. By using this loud dramatic sound, I cancelled and muted out all natural ambient sounds leaving only the non diegetic sounds to be heard. I also included voiceovers. These voiceovers are of girls talking. This is a surreal method and it adds to the theme of suspense once again, as one cannot see the face of the person or character speaking but only hears their voice. Another factor on how to identify the genre would be the narrative. There are several traditional types of thrillers these are; - crime, physiological, supernatural, disaster and action thrillers. A thriller being a thriller will have any of these factors or elements to it, some even co exist with one another where an action thriller may have the elements of crime within it. For my production I went down the road of physiological. As in 2 minutes not much can be established so I used this opportunity to play with imagery more than creating much film. The images I used for the opening were normal beauty pictures which honestly, one can get and see in standard fashion magazines. But I also added a bit of a twist in it by mixing the normal acceptable pictures with rather obscene and grotesque images such as the one of the beheaded doll. Such imagery creates a sense of uneasiness as the viewer then becomes uncomfortable watching this, the natural connotation of a Barbie doll is that she symbolise a perfect life. As she has no feelings and is shallow within and just looks good. But also it has a major influence on people as a whole, in particular the Females. As girls tend to look up to the Barbie doll and evidently go for that particular look. As my thriller was all about the obsession of beauty, this image was relevant to the concept and most importantly it made my viewers feel uneasy whilst watching it. Thriller films mainly have complex structures and mysterious continuity, they often start with a flashbacks of the storyline, however sometimes begins with a fast paced part sequence of the film itself, these well laced methods are the real reason why a viewer decides to watch or continues watching the film as he or she is unconsciously stimulated to ask the questions why? How? And when? Therefore are forced to continue watching so they are satisfied with the tension and climaxed they have build up themselves. The opening of my thriller does this very well as; it has no real storyline from the beginning but rather has the different shots of different things which strangely link to one another. From Billie doing her make up I co linked an image of perfect lips, nails and eye’s. This links well as the reason Billie is desperately doing her make up is to achieve that sense of being perfect. This is a scary thought as perfection does not exist. A Thrillers main intention is to create suspense not just within the film itself but also in its audience. A particular technique which is used to create suspense is by manipulating the viewer. By manipulating the viewer you completely disorientate him or her therefore they are much more encouraged to watch and find the finishing part of the puzzle. In my own production I embraced this method by manipulation or rather disorientating my viewers as I used different types of shots and camera angels. I Cross cut scenes as I went from normal footage of Billie doing her make up to the bizarre imagery which flashed on screen so that they are not seen properly. Anot her very inter esting method I used for disorientating my viewer was of that of, using quotations and phrases which were once said by very famous public figures who knew the best about the theme of beauty. This unconsciously motivated questions in the viewer’s minds as they didn’t know what was going to happen next unless they kept watching. But it also made them feel uncomfortable as beauty is not often discussed and shown next to the rather gruesome attitudes of people , by juxtapositioning the repulsive pictures with the quotations, there was a real sense of controversy. I took a more direct approach when it came to the titling as I was sadly limited in roles since I created this whole production on my own. Having only 3 titles of the production company, who the film was made by and of the main actress starring in it seemed more sensible as I in my first draft, had all single titles and roles written with my name, this had a comedic effect on my first audience. A quote of what someone in my class said was ‘Its just funny how your name keeps appearing on every single role, just takes away the tension you was trying to build as I kept laughing every time I saw your name’ having taken this into consideration I decided to change the titling and narrowing it down to just having the important thing drifting on and of screen and leaving the individual roles. In addition to that I then decided to use theFreehand575 BT font. This font I believe compliments the main theme of my thriller which is beauty. It has a distinct way of making one believe it was written by a girl. In conjunction with the theme of beauty and perfection, it seems to be written in bold and adventurous style. It has a sort of ‘swirly curly’ finish of each letter, which suggest time and patience but also confidence, all these qualities believed a girl must have. Or at least Billie. In terms of editing for a thriller film, the majority of editing is slow paced and in conjunction with the scenery and mise en scene. In the early 80’s, thrillers tend to have rather bold titling in the opening sequence and consisted of more aerial shots, a famous example of this is ‘The Shining’. Argumentatively, I decided to challenge that style of editing and broke away form the traditional way. I decided to make my sequence fast paced to manifest the disorientation of my viewer. At the right beginning of my production, I used the 7 seconds of silence to prepare my audience, once the first title came up I matched my sound with it so it came up at the same time giving it a more synchronised feel. I then dissolved the titles into actual film footage, the constant switch of scenes, images and black background quotations gave it a mix and match feel and once again contributed to disorienting the audience. I crossed cut between the hideous fashion pictures and Billie doing her make up to connote and resurface the importance of beauty in her life, but also to indicate that beauty does have its ‘UGLY’ side, you just wait and see. I also applied ‘Ghost trail’ on some of the footage. Ghost trail is a form of effect that gives the footage a slow motion look, but also makes it rather spooky, and weird, adding back to the fact that putting that much amount of make up on your face is unusual and bizarre. I did this to emphasise her character and the obvious obsession with perfection once again. Another great idea I had was to add voiceovers. On of them which was ‘her shoes, her hair everything‘this suggested her constant battle within herself to look the part, referring back to the Barbie doll theory of outward appearance. That perfection is everything and it’s even recognised by other people surrounding her. And to conclude, the famous quotations. The quotations that I added through out the sequence acted as indicators that something bad was to come and if you stopped watching you would never find out what this bad thing was. Basing the quotes of beauty helped setting the scenery and the forth coming events of the film All in all I believe that my production was a fairly well and a very much deserved success. The idea I brought forth was evidence for my creativity. The much felt patience and time that I invested in my idea and production was made clear and obvious as the end product was inspiring and controversial. This was my aim at all times. 2. How does your media product represent particular social groups? As in all films and movies, social groups ought to be represented by using obvious stereotypes. Stereotypes which can be recognised by all. In my production I focused on the female gender through a female character but also though the implicit imagery and quotations as they all in one way or another revolve around beauty. Within the movie the major part Billie played was s to put on make up. Each time she appeared on screen she was applying make up. Blond hair and blue eyed main character linked back to the Barbie doll look, I persisted on using Billie for this role as she had that exact look, which most girls may find attractive, but also as it complimented the theme of beauty fairly well and to add she is a fairly pretty girl. The way the media paints females and what they ought to look like was the guiedline for my film and Billie’s role, the in depth obsession with looking good resurfaced each time one saw her. It also had a little bit of ‘it girl’ flavour. Like in many movies the is always the element on having that one beautiful girl that everyone wants to be like, a perfect example ‘Chloe’ By using the voiceovers to establish the fact that Billie’s character is very popular and envied by many other girls her own age. Interestingly, Girls who aren’t confident although hide their personality by using a whole different ‘visage’ were also obliviously represented through Billie. This is were the master mind of using quotations comes in. Using quotations that are glorifying beauty and some using beauty to declare the evil that comes with it, stirrers up both sides of emotions that the girls might be feeling. Whether they are comfortable with themselves or are insecure with themselves, each type of girl is represented by a quotation, one being ‘beauty is not caused it is’ this is for the more confident girl, one who is fully comfortable with the way she is and looks, and another being ‘pretty girls are the happiest’ this is one for the more insecure girls and indicate unhappiness and doubt, which may lead to something dramatic taking place. But also once again highlight the ongoing theme of beauty. I believe that my production would be enjoyable to watch by all social groups and ethnic backgrounds, from white’s to black’s to Asians, due to the fact that there is no real age limit for this film I assume that people within all ages will find it their cup of tea, but also the language which is used would attract people from all over the place. However there is a clear connection between Females and Beauty, therefore the main social group and gender represented would be females, as beauty is the theme of this film I believe that teenage girls would be much more interested in watching this film as naturally every girl from the beginning of her teenage years becomes obsessed with the way they look. Their main stereotypical interests during those years are said to be; - fashion, make up and boys. Their whole lives revolve around beauty magazines purchased with fashion magazines and make up. My demographic would easily targeted by using the sources of magazines to advertise my film. 3. What kind of media institution might distribute your media product? In centuries film production and distribution has been dominated by the big Hollywood studios, which appeared in the 1920 and are still authoritative in this day and age. Though ownership patterns have changed. It’s obvious that the British film industry has found it a big struggle to compete with the might of the Hollywood studios. As we all know, film production is a highly costly business and it’s vital for all film producers to know that they have an audience for that product. The role of a distribution company is to sell the production to its sellers who then exhibit the production, this consist of posters and adverts in magazines, billboards and trailers. Realistically small British film studios would distribute my film, since it was filmed on a low budget and has a niche audience range. Noticeably most British films are independently funded and they are also mostly very short in duration as they are produced on a low budget. Examples of these are ‘Dead mans shoes’ and ‘No room for Romeo’ both of them directed and produced by Shane Meadow. Shane meadow is on of the uk’s well know independent film directors and producers, he focuses his films on real life drama and highlights the everyday gritty events of one s life. All his films are widely known around the Uk, but never leave the nation. As it wouldn’t have the same success globally. Films produced by the Hollywood studios concentrate on the vast US home market. But also on global markets. They tend to produce big event movies with concepts that can be grasped by a broad global audience. Most of these films are based on already established concepts such as comics; TV shows; books and computer games this is due to the fact that they are easily marketed, as the audience would have already been established. The comic readers are likely to watch the production and TV show fans will not hesitate to go to the cinema to watch the film also. There is a clear relationship between the film and its audience. Big major distribution companies like Sony Warner bro and Disney British cinema screens are filled with Hollywood products. This is because the Hollywood studios are able to produce big number of big budget feature films and they also dominate distribution in the UK. In the early days of the Hollywood studio systems were a small number of companies came to dictate the industry. They were able to do this mainly because they were vertically intergraded. This means they owned each stage of production. The studios have the financial support of these large parent companies but as well have opportunities for a synergy of products and cross marketing. As my film is a start up film which was produced on a low budget I decided to use the ‘Artificial eye’ as my distributer. Artificial eye has a special relationship with the Curzon cinema; this however is no real use to me as my target audience would not go to that particular cinema as it is for more sophisticated cinema goers, for the elderly and wealthier candidates in society. It has also distributed films that are similar to mine one example being ‘Fish Tank’. Fish tank is a film about a girl who faces troubles and limitations which are thrown to her by her local community, and the only way she can escape reality is by exploring her hidden passion of dance, its a becoming of age film which was a great success at the Cannes film festival with winning awards such as best British independent breakthrough film and best up coming actress. This made a good impression on me and stimulated me to think that I can duplicate this success for my own film. For the actual cinemas I would use picture house cinema as it specialises in showing independent British films, it is also a national trade mark as in central London there are widely spread in many suburban areas. I would target cinemas in town centres and near schools, as that area would be filled with teenagers and young people. We no longer just watch films at the cinema or on TV. This has major implications for the film industry and its audience .This table is to show the different ways distributors exhibit their films to their audience. Advantages Disadvantages Better quality sound and Cost of the tickets, sharing bigger pictures, there are the experience with other snacks available and its more people uncomfortable seating Watching at the cinema of a social event and and lastly one has to follow experience. The films first riles and regulations. stop should always be the cinema Giant screens, fantastic Expensive, cannot become a sound, better picture sound regular habit as its health Imax qualities as screens are damaging and there is a real specialised. Better social lack of film choice. experience and more technology advanced (3D experience) Watching films scheduled Comfortable in your own Adverts interruptions and on TV space and environment no breaks, smaller screens rules, and personal choices. depending on TV, quality of film depends on type of TV. Also time restrictions on what time channel ill show a particular film. Portable and able to watch on Discomfort for the body and Watching on a laptop or demand for free. eyes, viruses crashes and pop mobile phone up’s interruptions, identity fraud. Battery life and screens to small. Convenient to get hold of. Bad quality, illegal the Do not have to travel to, money made does not go to Watching pirate copies obtain films that are not even the original manufactures of released in cinemas yet , the production. cheap prices Who would be the audience for your media product? How did you attract/address your audience? For my production I aimed at a medium range audience. Since my production wasn’t made on a big budget nor was it made in a big time film studio, having a mass audience seems rather impossible, the quality of the film would just not be satisfying enough for that type of audience. As well as there would not be enough money to marketing my film targeting large amounts of the popularity. But it wasn’t aimed at a niche audience either, as I believe that the correct approach of marketing my film at the right places would lift my film up. Having said this before my film targets teenage audiences. People aged 15 and above. Preferably people of the female gender. The BBFC makes all classifications decisions and I decided to make my film a 15 certificate. As it contains strong language scenes of violence and scenes of the sexual nature. But also due to the fact that the film is based on a teenage girls life, who may be exploring these issues and events. This settled the constant change in my demographics as focusing on part of society and choosing them to be my audience would make all other marketing choice easier. Having made my thriller a physiological one, it would also attract film enthusiast. In order to attract my desired audience, I played with language and character appearance and music. The language I used was very colloquial. This helped attract my audience as they can relate to the colloquial language. It also gave them the opportunity to be comfortable as they could understand each word that is said and not worry about words that they may not be familiar with (i.e. speaking in Shakespearean style ) . As my film targets teenage issues, using a female teenage character was highly appropriate, but also as Billie is reasonably popular that also gave my film a bit of a kick as she has quite a few friends across the area. The music I used also had a great impact on my audience as the music playing constantly in the background whether it was quietly playing in the background or at it peak, it added to the expectancy of something dramatic happening. In the process of establishing my film, I showed my first finished drafted to my media group. And received some very positive responses and feedback. During the peer assessment I ticked most of the boxes and gave my current audience a fairly well impression. Most said that the constant switch in scenes and imagery gave it a queer feel to it and made it interesting to watch, but what most were impressed with was my initial idea and the fact that the level of my creativity is inspiring. 4. What have you learned about technologies from the process of constructing this product? During this project I have made visible improvements on how to use the various types of technologies relating to film production. I used different types of software and hardware to create my thriller piece. I was given the opportunity to become skilled at how to use the types of equipment. In the table below I have listed all the hardware and software equipments that I used-; Hard ware Use Challenges Software Use Challenges and and comments comments *main piece I found using Used for the editing The weakness of hardware, the video process of my film. this program had *the device camera Used it to look over was that it shuts to capture relatively easy, down Video camera all my as I’ve used one unexpectedly IMovie HD footage. before. Minor prior to you * used draw back being able to settings to however was save work. playback the clips. And to crop, footage misplacement distort and cut tools recorded of the tape. were the ones I used the most in this program. Used for the Using I Mac This is the program The only IMac (computer) editing computer was on which I choose challenge I had process. quite hard as DaFont my front and font with this Contained I’ve never used size, the colour and program was all the one of them design, but also that it was relevant before. how long I wanted written in very editing However once I it to appear for and small captions software to got used to how I wanted it to and that the put my film using it, I drift/ scroll etc. times I wanted together. believe it was Freehand575 BT to apply to my easy. font styles was limited. But other then that it was a good program to use. Used to Made filming Used it to write up I am very keep camera still shots my scripts for the familiar and levelled and easier, voiceovers. And comfortable with shake free And taking different using this Tripod filming. different Microsoft quotations. But also program as this Also helped camera angels word 2007 to write up drafts is the only focusing on shots was more for my blog entry’s, program I use the object précised and before copying it daily. being professionally onto my blog filmed. done, than rather using just my hands To connect Finding the Used to create my Mixing the two camera to correct hole for music and sounds. different pitches the IMac. it was hard as it It had many and making it was very different styles of into one big sensitive. I had music and composition was to make sure instruments. a really good the camera was I used this program experience. As I Aux/AV cabl e switched of GarageBand to cut my music to used the lower before its appropriate pitch and put the connecting it to length and to high pitch the IMac as if change the different symphonies not connected sounds levels. Used together. that way, it to record Then muting and could damage voiceovers. cutting the the camera in voiceovers and the long term leaving only the run. sound that I wanted. This was For my Used to get the The mixing and used to store production I sample music from. exporting the footage. only used 1 Once the file making it tape, after I composition in into and edf file misplaced GarageBand was was simpler than Tape cassettes another right at ITunes finished I then I though It the beginning. copied it into would be. Making sure iTunes and mixed it you stopped the to become and edf tape at the right file exported it so time so none of it can be imported your previous into IMovie. footage was over written was tedious. Used to This is the program Being able to click and I used to create all upload videos select - my blog entries. and pictures Mouse options on Wordpress It was used to onto Wordpress the IMac update recent posts, allowed me to computer. each lesson. look back at all my previous work. It also acts as great evidence to show all the work and effort I had done over the past few weeks. Through this project I have learned many new skills, which I’m absolutely proud of. -I leaned how to upload pictured and videos onto IMovie. - how to take stills and screen shots -and most importantly have learned that film production is not as easy as one thinks it is. It takes a great deal of patience faith enthusiasm and willingness. 5. What do you feel you have learnt from your prelim, and have you made progress from this, to your finished Thriller film? Like I have said in previous blog entries, we as a whole class were set to undertake a prelim exercise. This was o create a 1 minute video showing two people having a conversation on the subject of their choice, this however must include one person walking from one side of the room to the other, showing that one understands the 180 degree rule and being able to display the use of the match on action/ shot reverse shots. These shots and skills later become vital as they gave us a big boost in creating our own 2 minute thriller openings. During our thriller production we used these types and styles of filming to create our films. This helped due to the fact that I was already familiar with these types of camera work. This helped me to improve my filming skills, as it was nothing new to me. The planning and filming and editing this time around were 100% better. This time I filmed much more footage than I originally needed, which turned out to be very useful, it gave me the opportunity to be much more flexible when it came to cutting and cropping footage. Everything I filmed was done at once at one particular place which was the toilets so there was order at all times. As one constrain I had was the toilets would be in use at all times, therefore decided to film after school, as during that time the toilet would be less busy and would give me the freedom of using it to its full potential. I have made many positive improvements to my filming skills, since I filmed constantly and not once did I have to go back out and re-film any previous footage. I knew exactly were and how to hold the camera making sure I’m filming the best footage at all times. Knowing that you can drag and unwanted clips and footage in the empty side panel of IMovie made my work much easier to do. The main mistakes I made in my prelim exercise was the editing, the cutting of unwanted scene and making the continuity proper, this time around I took the editing serious by only editing clip by clip taking it slow step by step approach. Seeing as I can create a 2minute sequence of film and add music on top of it creating my own little opening to a film, I believe that my whole film production skills have improved vastly. Over the time of this course I have learned a lot of things, some which maybe obvious and standard to others. This course has given me the opportunity to voice my creativity in my own way and laying it all down on film , these great memories that will always be remembered and cherished.
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