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					                                 Evaluation
1. In what ways does your media product use, develop or challenge
   forms and conventions of real media products?

  The genre we were asked to create was ‘thriller’ The natural conventions of a thriller
  are mysterious music which helps create an uneasy atmosphere, having heavy bass
  sounds and violin like pitches help create the uneasy feel. In the production I created I
  used music and sound to establish my film. I used rather dramatic churchly music,
  which gave it a big and bold result in addition it also contributed to the theme of
  something dramatic taking place. By using this loud dramatic sound, I cancelled and
  muted out all natural ambient sounds leaving only the non diegetic sounds to be
  heard. I also included voiceovers. These voiceovers are of girls talking. This is a
  surreal method and it adds to the theme of suspense once again, as one cannot see the
  face of the person or character speaking but only hears their voice.




  Another factor on how to identify the genre would be the narrative. There are several
  traditional types of thrillers these are; - crime, physiological, supernatural, disaster
  and action thrillers. A thriller being a thriller will have any of these factors or
  elements to it, some even co exist with one another where an action thriller may have
  the elements of crime within it. For my production I went down the road of
                            physiological. As in 2 minutes not much can be established
                            so I used this opportunity to play with imagery more than
                            creating much film. The images I used for the opening were
                            normal beauty pictures which honestly, one can get and see
                            in standard fashion magazines.

   But I also added a bit of a twist in it by mixing the normal acceptable pictures with
  rather obscene and grotesque images such as the one of
  the beheaded doll. Such imagery creates a sense of
  uneasiness as the viewer then becomes uncomfortable
  watching this, the natural connotation of a Barbie doll
  is that she symbolise a perfect life. As she has no
  feelings and is shallow within and just looks good. But
  also it has a major influence on people as a whole, in particular the Females. As girls
  tend to look up to the Barbie doll and evidently go for that particular look. As my
  thriller was all about the obsession of beauty, this image was relevant to the concept
  and most importantly it made my viewers feel uneasy whilst watching it.
  Thriller films mainly have complex structures and mysterious continuity, they often
  start with a flashbacks of the storyline, however sometimes begins with a fast paced
       part sequence of the film itself, these well laced methods are the real reason why a
       viewer decides to watch or continues watching the film as he or she is unconsciously
       stimulated to ask the questions why? How? And when? Therefore are forced to
                                    continue watching so they are satisfied with the tension
                                    and climaxed they have build up themselves. The
                                    opening     of    my
                                    thriller does this
                                    very well as; it has
                                    no real storyline
                                    from the beginning
                                    but rather has the different shots of different things
       which strangely link to one another. From Billie doing her make up I co linked an
       image of perfect lips, nails and eye’s. This links well as the reason Billie is
       desperately doing her make up is to achieve that sense of being perfect. This is a scary
       thought as perfection does not exist.




A Thrillers main intention is to create suspense not just within the film itself but also in its
audience. A particular technique which is used to create suspense is by manipulating the
viewer. By manipulating the viewer you completely disorientate him or her therefore they are
much more encouraged to watch and find the finishing part of the puzzle. In my own
production I embraced this method by manipulation or rather disorientating my viewers as I
                                                         used different types of shots and
                                                         camera angels. I Cross cut scenes as
                                                         I went from normal footage of Billie
                                                         doing her make up to the bizarre
                                                         imagery which flashed on screen so
                                                         that they are not seen properly.



                                                       Anot
                                                         her
                                                        very
                                                        inter
esting method I used for disorientating my viewer was of that
of, using quotations and phrases which were once said by
very famous public figures who knew the best about the
theme of beauty. This unconsciously motivated questions in
the viewer’s minds as they didn’t know what was going to
happen next unless they kept watching.
                                          But it also made them feel uncomfortable as
                                          beauty is not often discussed and shown next to
                                          the rather gruesome attitudes of people        , by
                                          juxtapositioning the repulsive pictures with the
                                          quotations, there was a real sense of controversy.
                                          I took a more direct approach when it came to the
                                          titling as I was sadly limited in roles since I
                                          created this whole production on my own. Having
                                          only 3 titles of the production company, who the
                                          film was made by and of the main actress starring
                                          in it seemed more sensible as I in my first draft,
                                          had all single titles and roles written with my
       name, this had a comedic effect on my first audience. A quote of what someone in my
       class said was ‘Its just funny how your name keeps appearing on every single role,
       just takes away the tension you was trying to build as I kept laughing every time I
       saw your name’ having taken this into consideration I decided to change the titling
       and narrowing it down to just having the important thing drifting on and of screen and
       leaving the individual roles.




In addition to that I then decided to use theFreehand575 BT             font. This font I believe
compliments the main theme of my thriller which is beauty. It has a distinct way of making
one believe it was written by a girl. In conjunction with the theme of beauty and perfection, it
seems to be written in bold and adventurous style. It has a sort of ‘swirly curly’ finish of each
letter, which suggest time and patience but also confidence, all these qualities believed a girl
must have. Or at least Billie.

In terms of editing for a thriller film, the majority of editing is slow paced and in conjunction
with the scenery and mise en scene. In the early 80’s, thrillers tend to have rather bold titling
in the opening sequence and consisted of more aerial shots, a famous example of this is ‘The
Shining’. Argumentatively, I decided to challenge that style of editing and broke away form
the traditional way. I decided to make my sequence fast paced to manifest the disorientation
of my viewer. At the right beginning of my production, I used the 7 seconds of silence to
prepare my audience, once the first title came up I matched my sound with it so it came up at
the same time giving it a more synchronised feel. I then
dissolved the titles into actual film footage, the constant
switch of scenes, images and black background quotations
gave it a mix and match feel and once again contributed to
disorienting the audience. I crossed cut between the hideous
fashion pictures and Billie doing her make up to connote and resurface the importance of
beauty in her life, but also to indicate that beauty does have its ‘UGLY’ side, you just wait
and see. I also applied ‘Ghost trail’ on some of the footage. Ghost trail is a form of effect
that gives the footage a slow motion look, but also makes it rather spooky, and weird, adding
back to the fact that putting that much amount of make up on your face is unusual and
bizarre. I did this to emphasise her character and the obvious obsession with perfection once
again.

Another great idea I had was to add voiceovers. On of them which was ‘her shoes, her hair
everything‘this suggested her constant battle within herself to look the part, referring back to
the Barbie doll theory of outward appearance. That perfection is everything and it’s even
recognised by other people surrounding her.

And to conclude, the famous quotations. The quotations that I added through out the
sequence acted as indicators that something bad was to come and if you stopped watching
you would never find out what this bad thing was. Basing the quotes of beauty helped setting
the scenery and the forth coming events of the film

                                     All in all I believe that my production was a fairly well
                                    and a very much deserved success. The idea I brought
                                    forth was evidence for my creativity. The much felt
                                    patience and time that I invested in my idea and
                                    production was made clear and obvious as the end product
                                    was inspiring and controversial. This was my aim at all
                                    times.




    2. How does your media product represent particular social groups?
As in all films and movies, social groups ought to be represented by using obvious
stereotypes. Stereotypes which can be recognised by all. In my production I focused on the
female gender through a female character but also though the implicit imagery and quotations
as they all in one way or another revolve around beauty.

Within the movie the major part Billie played was s to put on make up. Each time she
appeared on screen she was applying make up. Blond hair and blue eyed main character
linked back to the Barbie doll look, I persisted on using Billie for this role as she had that
exact look, which most girls may find attractive, but also as it complimented the theme of
beauty fairly well and to add she is a fairly pretty girl.

The way the media paints females and what they ought to look like was the
guiedline for my film and Billie’s role, the in depth obsession with looking
good resurfaced each time one saw her. It also had a little bit of ‘it girl’
flavour. Like in many movies the is always the element on having that one
beautiful girl that everyone wants to be like, a perfect example ‘Chloe’
By using the voiceovers to establish the fact that Billie’s character is very popular and envied
                by many other girls her own age. Interestingly, Girls who aren’t confident
                although hide their personality by using a whole different ‘visage’ were also
                obliviously represented through Billie. This is were the master mind of using
                quotations comes in. Using quotations that are glorifying beauty and some
                using beauty to declare the evil that comes with it, stirrers up both sides of
                emotions that the girls might be feeling. Whether they are comfortable with
                themselves or are insecure with themselves, each type of girl is represented by
                a quotation, one being ‘beauty is not caused it is’ this is for the more
                confident girl, one who is fully comfortable with the way she is and looks,
                and another being ‘pretty girls are the happiest’ this is one for the more
insecure girls and indicate unhappiness and doubt, which may lead to something dramatic
taking place. But also once again highlight the ongoing theme of beauty.

I believe that my production would be enjoyable to watch by all social groups and ethnic
backgrounds, from white’s to black’s to Asians, due to the fact that there is no real age limit
for this film I assume that people within all ages will find it their cup of tea, but also the
language which is used would attract people from all over the place. However there is a clear
connection between Females and Beauty, therefore the main social group and gender
represented would be females, as beauty is the theme of this film I believe that teenage girls
would be much more interested in watching this film as naturally every girl from the
beginning of her teenage years becomes obsessed with the way they look.

Their main stereotypical interests during those years are said to be; - fashion, make up and
boys. Their whole lives revolve around beauty magazines purchased with fashion magazines
and make up. My demographic would easily targeted by using the sources of magazines to
advertise my film.



    3. What kind of media institution might distribute your media
       product?
In centuries film production and distribution has been dominated by the big Hollywood
studios, which appeared in the 1920 and are still authoritative in this day and age. Though
ownership patterns have changed.

It’s obvious that the British film industry has found it a big struggle to compete with the
might of the Hollywood studios. As we all know, film production is a highly costly business
and it’s vital for all film producers to know that they have an audience for that product.

The role of a distribution company is to sell the production to its sellers who then exhibit the
production, this consist of posters and adverts in magazines, billboards and trailers.

Realistically small British film studios would distribute my film, since it was filmed on a low
budget and has a niche audience range. Noticeably most British films are independently
funded and they are also mostly very short in duration as they are produced on a low budget.
Examples of these are ‘Dead mans shoes’ and ‘No room for Romeo’ both of them directed
and produced by Shane Meadow. Shane meadow is on of the uk’s well know independent
film directors and producers, he focuses his films on real life drama and highlights the
everyday gritty events of one s life. All his films are widely known around the Uk, but never
leave the nation. As it wouldn’t have the same success globally.

Films produced by the Hollywood studios concentrate on the vast US home market. But also
on global markets. They tend to produce big event
movies with concepts that can be grasped by a broad
global audience. Most of these films are based on
already established concepts such as comics; TV shows;
books and computer games this is due to the fact that
they are easily marketed, as the audience would have
already been established. The comic readers are likely to
watch the production and TV show fans will not hesitate to go to the cinema to watch the film
also. There is a clear relationship between the film and its audience. Big major distribution
companies like Sony Warner bro and Disney

British cinema screens are filled with Hollywood products. This is because the Hollywood
studios are able to produce big number of big budget feature films and they also dominate
distribution in the UK. In the early days of the Hollywood studio systems were a small
number of companies came to dictate the industry. They were able to do this mainly because
they were vertically intergraded. This means they owned each stage of production. The
studios have the financial support of these large parent companies but as well have
opportunities for a synergy of products and cross marketing.

As my film is a start up film which was produced on a low budget I decided to use the
‘Artificial eye’ as my distributer. Artificial eye has a special relationship with the Curzon
cinema; this however is no real use to me as my target audience would not go to that
particular cinema as it is for more sophisticated cinema goers, for the elderly and wealthier
candidates in society. It has also distributed films that are similar to mine one example being
‘Fish Tank’. Fish tank is a film about a girl who faces troubles and limitations which are
thrown to her by her local community, and the only way she can escape reality is by
exploring her hidden passion of dance, its a becoming of age film which was a great success
at the Cannes film festival with winning awards such as best British independent
breakthrough film and best up coming actress. This made a good impression on me and
stimulated me to think that I can duplicate this success for my own film.

 For the actual cinemas I would use picture house cinema as it specialises in showing
independent British films, it is also a national trade mark as in central London there are
widely spread in many suburban areas. I would target cinemas in town centres and near
schools, as that area would be filled with teenagers and young people.

We no longer just watch films at the cinema or on TV. This has major implications for the
film industry and its audience .This table is to show the different ways distributors exhibit
their films to their audience.
                           Advantages                       Disadvantages
                              Better quality sound and       Cost of the tickets, sharing
                              bigger pictures, there are      the experience with other
                           snacks available and its more    people uncomfortable seating
Watching at the cinema          of a social event and        and lastly one has to follow
                             experience. The films first        riles and regulations.
                             stop should always be the
                                       cinema
                               Giant screens, fantastic     Expensive, cannot become a
                            sound, better picture sound      regular habit as its health
         Imax                  qualities as screens are     damaging and there is a real
                              specialised. Better social        lack of film choice.
                                experience and more
                             technology advanced (3D
                                     experience)
Watching films scheduled      Comfortable in your own          Adverts interruptions and
        on TV                space and environment no           breaks, smaller screens
                            rules, and personal choices.    depending on TV, quality of
                                                            film depends on type of TV.
                                                               Also time restrictions on
                                                            what time channel ill show a
                                                                    particular film.
                           Portable and able to watch on    Discomfort for the body and
Watching on a laptop or          demand for free.           eyes, viruses crashes and pop
    mobile phone                                              up’s interruptions, identity
                                                                fraud. Battery life and
                                                                   screens to small.
                            Convenient to get hold of.          Bad quality, illegal the
                             Do not have to travel to,       money made does not go to
 Watching pirate copies    obtain films that are not even    the original manufactures of
                             released in cinemas yet ,              the production.
                                    cheap prices
    Who would be the audience for your media product? How did you
    attract/address your audience?
For my production I aimed at a medium range audience. Since my production wasn’t made
on a big budget nor was it made in a big time film studio, having a mass audience seems
rather impossible, the quality of the film would just not be satisfying enough for that type of
audience. As well as there would not be enough money to marketing my film targeting large
amounts of the popularity. But it wasn’t aimed at a niche audience either, as I believe that the
correct approach of marketing my film at the right places would lift my film up.

Having said this before my film targets teenage audiences. People aged 15 and above.
Preferably people of the female gender. The BBFC makes all classifications decisions and I
decided to make my film a 15 certificate. As it contains strong language scenes of violence
and scenes of the sexual nature. But also due to the fact that the film is based on a teenage
girls life, who may be exploring these issues and
events. This settled the constant change in my
demographics as focusing on part of society and
choosing them to be my audience would make all
other marketing choice easier. Having made my
thriller a physiological one, it would also attract
film enthusiast.

In order to attract my desired audience, I played
with language and character appearance and
music. The language I used was very colloquial. This helped attract my audience as they can
relate to the colloquial language. It also gave them the opportunity to be comfortable as they
could understand each word that is said and not worry about words that they may not be
familiar with (i.e. speaking in Shakespearean style ) . As my film targets teenage issues, using
a female teenage character was highly appropriate, but also as Billie is reasonably popular
that also gave my film a bit of a kick as she has quite a few friends across the area. The music
I used also had a great impact on my audience as the music playing constantly in the
background whether it was quietly playing in the background or at it peak, it added to the
expectancy of something dramatic happening.

In the process of establishing my film, I showed my first finished drafted to my media group.
And received some very positive responses and feedback. During the peer assessment I ticked
most of the boxes and gave my current audience a
fairly well impression. Most said that the constant
switch in scenes and imagery gave it a queer feel to
it and made it interesting to watch, but what most
were impressed with was my initial idea and the fact
that the level of my creativity is inspiring.
          4. What have you learned about technologies from the process of
             constructing this product?
      During this project I have made visible improvements on how to use the various types of
      technologies relating to film production. I used different types of software and hardware to
      create my thriller piece. I was given the opportunity to become skilled at how to use the types
      of equipment.

      In the table below I have listed all the hardware and software equipments that I used-;

  Hard ware              Use          Challenges          Software                Use              Challenges
                                         and                                                          and
                                      comments                                                     comments
                     *main piece    I found using                         Used for the editing      The weakness
                     of hardware,      the video                          process of my film.     this program had
                     *the device        camera                            Used it to look over     was that it shuts
                      to capture   relatively easy,                                                     down
 Video camera            all my   as I’ve used one                                                  unexpectedly
                                                         IMovie HD
                       footage.     before. Minor                                                    prior to you
                         * used       draw back                                                     being able to
                      settings to   however was                                                      save work.
                       playback           the                             clips. And to crop,
                        footage     misplacement                          distort and cut tools
                       recorded      of the tape.                           were the ones I
                                                                            used the most in
                                                                             this program.




                     Used for the      Using I Mac                        This is the program     The          only
IMac (computer)         editing       computer was                         on which I choose      challenge I had
                       process.        quite hard as       DaFont          my front and font      with          this
                      Contained      I’ve never used                      size, the colour and    program      was
                        all the        one of them                           design, but also     that     it  was
                       relevant           before.                         how long I wanted       written in very
                        editing      However once I                       it to appear for and    small captions
                     software to        got used to                        how I wanted it to     and that the
                     put my film         using it, I                         drift/ scroll etc.   times I wanted
                      together.       believe it was                       Freehand575 BT         to apply to my
                                           easy.                                                  font styles was
                                                                                                  limited.      But
                                                                                                  other then that it
                                                                                                  was a good
                                                                                                  program to use.
                       Used to        Made filming                        Used it to write up     I     am     very
                     keep camera       still shots                        my scripts for the      familiar      and
                     levelled and        easier,                           voiceovers. And        comfortable with
                      shake free       And taking                              different          using         this
   Tripod          filming.        different         Microsoft    quotations. But also   program as this
                 Also helped    camera angels        word 2007      to write up drafts   is     the only
                 focusing on   shots was more                     for my blog entry’s,   program I use
                  the object     précised and                       before copying it    daily.
                     being      professionally                        onto my blog
                   filmed.        done, than
                               rather using just
                                  my hands

                 To connect         Finding the                 Used to create my        Mixing the two
                 camera to      correct hole for                music and sounds.        different pitches
                  the IMac.     it was hard as it                   It had many          and making it
                                     was very                   different styles of      into one big
                                 sensitive. I had                     music and          composition was
                                   to make sure                     instruments.         a really good
                                the camera was                 I used this program       experience. As I
Aux/AV cabl e                       switched of     GarageBand to cut my music to        used the lower
                                      before                      its appropriate        pitch and put the
                                connecting it to                   length and to         high        pitch
                                  the IMac as if               change the different      symphonies
                                  not connected                sounds levels. Used       together.
                                    that way, it                      to record          Then muting and
                                  could damage                       voiceovers.         cutting       the
                                  the camera in                                          voiceovers and
                                  the long term                                          leaving only the
                                        run.                                             sound that I
                                                                                         wanted.
                   This was    For           my                   Used to get the        The mixing and
                 used to store production      I                  sample music from.     exporting     the
                   footage.    only used 1                        Once             the   file making it
                               tape, after I                      composition       in   into and edf file
                               misplaced                          GarageBand was         was simpler than
Tape cassettes                 another right at       ITunes      finished I then        I    though     It
                               the beginning.                     copied     it   into   would be.
                               Making       sure                  iTunes and mixed it
                               you stopped the                    to become and edf
                               tape at the right                  file exported it so
                               time so none of                    it can be imported
                               your previous                      into IMovie.
                               footage      was
                               over      written
                               was tedious.
                    Used to                                         This is the program    Being able to
                   click and                                        I used to create all   upload     videos
                     select              -                          my blog entries.       and       pictures
Mouse
                  options on                       Wordpress        It was used to         onto Wordpress
                   the IMac                                         update recent posts,   allowed me to
                  computer.                                         each lesson.           look back at all
                                                                                           my       previous
                                                                                           work. It also acts
                                                                                           as           great
                                                                                           evidence        to
                                                                                           show all the
                                                                                           work and effort I
                                                                                           had done over
                                                                                           the past few
                                                                                           weeks.


 Through this project I have learned many new skills, which I’m absolutely proud of.
 -I leaned how to upload pictured and videos onto IMovie.
 - how to take stills and screen shots

 -and most importantly have learned that film production is not as easy as one thinks it is. It
 takes a great deal of patience faith enthusiasm and willingness.



     5. What do you feel you have learnt from your prelim, and have you
        made progress from this, to your finished Thriller film?


 Like I have said in previous blog entries, we as a whole class were set to undertake a prelim
 exercise. This was o create a 1 minute video showing two people having a conversation on
 the subject of their choice, this however must include one person walking from one side of
 the room to the other, showing that one understands the 180 degree rule and being able to
 display the use of the match on action/ shot reverse shots.

                            These shots and skills later become vital as they gave us a big
                            boost in creating our own 2 minute thriller openings. During our
                            thriller production we used these types and styles of filming to
                            create our films. This helped due to the fact that I was already
                            familiar with these types of camera work. This helped me to
                            improve my filming skills, as it was nothing new to me.
                            The planning and filming and editing this time around were 100%
                            better. This time I filmed much more footage than I originally
                            needed, which turned out to be very useful, it gave me the
                            opportunity to be much more flexible when it came to cutting and
                            cropping footage. Everything I filmed was done at once at one
                            particular place which was the toilets so there was order at all
                            times. As one constrain I had was the toilets would be in use at all
                            times, therefore decided to film after school, as during that time
the toilet would be less busy and would give me the freedom of using it to its full potential.
I have made many positive improvements to my filming skills, since I filmed constantly and
not once did I have to go back out and re-film any previous footage. I knew exactly were and
how to hold the camera making sure I’m filming the best footage at all times. Knowing that
you can drag and unwanted clips and footage in the empty side panel of IMovie made my
work much easier to do.
The main mistakes I made in my prelim exercise was the editing, the cutting of unwanted
scene and making the continuity proper, this time around I took the editing serious by only
editing clip by clip taking it slow step by step approach.
Seeing as I can create a 2minute sequence of film and add music on top of it creating my own
little opening to a film, I believe that my whole film production skills have improved vastly.
Over the time of this course I have learned a lot of things, some which maybe obvious and
standard to others.
This course has given me the opportunity to voice my creativity in my own way and laying it
all down on film , these great memories that will always be remembered and cherished.

				
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