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IMP Q FOR MM

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IMP Q FOR MM Powered By Docstoc
					IMPORTANT Q’S OF MARKETING
MANAGEMENT FOR MBA FIRST SEMISTER
1 mkt task
3niche mkt
4individual mkt
5appeal in advertising
6 types of products
7 demographicc segmentation
8 marketing mix
9 micro or macro environment of company
10 brand equity
11 product line product mix promotion
12 online marketing
13 7 o’s of marketing
14 stages in adoption diffusion process
15 global marketing
16 marketing audit
17 green marketing
18 efficiency control
19 profitability control
20 strategic control
21 point of purchase
22 durable goods
23 luxury goods
24 VAMS ,
25


LONG Q
1 DISCUSS MARKETING MANAGEMT TASK
   AND EFFICINCES
2 NPD PLC
3 SEGMENTATION (CASE STUDY)
4 POSITIONING (CASE STUDY)
5 CURRENT AND FUTURE DEMAND
6 COMPETATIVE STRATEGIES
7 MARKETING AUDIT
8 CONSUMER BEHAVIOR
9 BRANDING
10 STRATEGIES IN ADVERTISING ( CREATIVE
   AND MEDIA STRATEGY )
11 PRICING STRATEGY PROMOTION MIX

				
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posted:5/19/2011
language:English
pages:3