How Advertising Affects Consumer Behaviour by iiy13066

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									Greater Faridpur, Bangladesh




          Food System          Key Determinant                               Vulnearbility
          Component
          Food Utilisation
             Nutritional Value Food diversity

                               Primary protein (Fish)                        Positive influence (?), might result in
                                                                             increased availability; untimely drying
                                                                             out of wetlands due to prolonged
                                                                             aridity, difficulties towards spawning,
                                                                             fragmentation of habitat


                               Other protein     (Lentil, egg & poultry)

                               Awarenes of people on Effect of food
                               processing on food quality
                               Disease incidence (Health services)           Increase in health disorder



              Social Value     Social bonding/celebrations

                               Role of food in kinship                       Might be adversely impacted
                                                                             (especially for the poor)
                               Esteem from agricultural production/ farmer   Might appear to be problematic for the
                               identity                                      poor


              Food Safety      Public awareness re hygiene


                               Presence of pathogens                         Increases in specific months

                               contamination of fruits and vegetables

                               Contamination of drinking water               Gets worsen during peak monsoon



                               Changes with seasonality

                               Storage conditions

          Food Access
             Affordability     household incomes                             High influence. Crop loss leads to
                                                                             lower income



                               Pricing                                       Very high influence.

                               proportion of food purchased
                               season fluctuation?

                               Policy support?
   Allocation
                        Ability allocate production to own
                        consumption rather than sell
   (Policy, institutional notion)
                        Control over own production                   Control will be reduced
                        Degree of market influence                    Market will have increased influence

                      Age or gender differences?

                      Government food distribution policy

                      Government intervention re markets
                      Market efficiency (storage capacity,
                      integration…) for staple food &/or perishable

                      Value added to food

   Preference         Preferred carbohydrate

                      preferred protein                               Intake reduces in specific periods of
                                                                      year
                      role of advertising

                      preparation preferences

                      Changes in consumption patterns                 Changes inevitable, however effect is
                                                                      not so adverse

                      Socio-cultural values
                      Seasonality of preference
Food Availability
   Production         Size of land holdings
                      Tenancy arrangements

                      Degree of self-sufficiency (household)
                      Principal crop?                                 Crop loss
                      importance of cash crops and livestock

                      spatial variation in production

                      Potential for crop diversification

                      Use of improved technologies

                      Degree of fluctuation/risks                     Higher risks
                      Labor available or constrained
                      Other biophysical constraints
   Distribution
   (Physical distribution)
                       Infrastructure                                 Highly sensitive
                       Public distribution policy

                      Public safety net
                      Storage facilities                              Low sensitivity
                      Is distribution skewed or balanced? How?

   Exchange
                   Importance of exchange for hh food
                   consumption
                   Trade more external or internal (to district?   External trade bcomes important


                   Chief exports
(Quantify if we can)

(Quantify if we can)
                   Chief imports (District level)                  Consumption depends on change in
                                                                   imports
Which if any food system activities contribute Which other drivers contribute (social welfare,
to this determinant?                           environmental)?


Food production                                   Income/wealth; employment, depends on
                                                  ecosystem flows and access to natural capital
Affected by food production (I.e., capture from   Income/wealth; employment, social capital.
open water sources)                               Depends on ecosystem stock & flows and access
                                                  to natural capital




Affected by food production                       Income/wealth; employment. Depends on access to
                                                  natural capital
Affected by food processing and packaging         Income/wealth, employment, infrastructure.
(insignificant influence)
Production and processing (within household)      Income/wealth. Depends on human capital.



Depends largely on production, also on sharing it Income/wealth; social capital. Depends on
together (consumption)                            continued ecosystem services.
As above                                          As above

Depends largely on production                     Depends on continued ecosystem services.



Depends on P&P (raw material), preparation and Human/social capital influence. Income? (Passive
consumption.                                   factor) Depends on environmental security.

Depends on Processing, preparation and      As above
consumption (water quality).
Urban phenomenon (depends on production and
processing)
                                            Depends on ecosystem services (arsenic in GW;
                                            ocurrance of extreme floods, cyclonic storms etc.)

Depends on Processing, preparation and
consumption
                                                  Income/wealth; environmental security



Producing food (input and technology),            Wealth, employment, human capital, infrastructure.
trade/marketing                                   Ecosystem flows and services, access to natural
                                                  capital. Heavily depends on environmental security.

As above                                          Infrastructure, (peace?). Environmental security

Production, trade, consumption pattern            Income/wealth, employment.
Production                                        Income/employment, envorinmental security.


Distribution and retailing                        Political capital, infrastructure.
Production (input price, technology)             Income / wealth / employment. Ecosystem services
                                                 and access to natural capital.
As above                                         As above
Production, distribution & retailing, degree of Infrastructre. Environmental security (occurrence of
consumption                                     natural hazards)
Production, intra-household consumption pattern Income/wealth, social capital (values).
                                                Environmental security (hazards)
Market failure, production deficit.             Political capital, infrastructure. Environmental
                                                security (post-hazard management)
Shortage in production, input price.            As above




Processing, packaging and marketing              Infrastrucutre


Production (use of input & technology),          Income.
consumption behaviour
Production (use of input & technology),          Income/wealth, ecosystem stocks (fish).
consumption behaviour
Processing, packaging and retailing.             Income/wealth. Infrastructure for adverstising.
Consumption behaviour.
Raw material, consumer demand, consumption       Income.
behaviour
Raw material and standards, consumption          Income/wealth/employment.
behaviour
As above                                         As above
Consumer demand                                  Environmental security


                                                 Wealth, access to natural resources
                                                 Social capital (access for marginal farmers)


Production (use of land, inputs, technology)     Wealth, access to natural resources
Production (as above)                            As above
Marketing                                        Wealth, access to natural resources. Infrastructure

Affects production


Affects production


Affects production


Affects production                               Environmental security (hazards)


Affects production                               Environmental security (hazards)


Affects production
Market failure, production deficit.              Political capital, infrastructure. Environmental
                                                 security (post-hazard management)
As above                                         As above
Marketing/trade                                  Infrastructure, env security
Production, marketing   Income/employment


Production              Infrastructure, hazard (env security)
Greater Faridpur, BD

Low

pulses




fish & poultry

decreases quality




important but weakening

weakening




Low




Arsenic in drinking water




Poor


Generally low



Overpriced (excptn: rice)

60% self-sufficient in rice
Seasonal affordability for the ultra
poor?
Conducive govt. policy but inadequate
institutional support
forced to sell large amount

sharcroppers get small share
market-driven




Inadequate
low or poor


Processing system for pulses is in
place
Rice dominates culturally

Fish but expensive

Advertisement is not yet important



changing towards more commercially
processed food



Land: Dominance of small holdings
Share-cropping system exists,
however not so important
low
Rice, rice
High value crops reduced over time

Production is susceptible to land
types
Less-suitable for crop diversification
because of dominance of low lands
Uptake of improved technologies are
in progress
High seasonality


Relatively poor infrastructure;



Govt. Storage capacity is low
Skewed, uneven distribution;


Trade is important, no embargo in-
country trade
external

Fish; pulses, sugar & spices exported;

cereals and edible oils
Food System          Key Determinant
Component
Food Utilisation
   Nutritional Value Food diversity

                   Primary protein (Fish)


                   Other protein     (Lentil, egg & poultry)

                   Awarenes of people on Effect of food
                   processing on food quality
                   Disease incidence (Health services)


   Social Value    Social bonding/celebrations

                   Role of food in kinship
                   Esteem from agricultural production/ farmer
                   identity

   Food Safety     Public awareness re hygiene


                   Presence of pathogens

                   contamination of fruits and vegetables

                   Contamination of drinking water


                   Changes with seasonality

                   Storage conditions

Food Access
   Affordability   household incomes



                   Pricing

                   proportion of food purchased
                   season fluctuation?

                   Policy support?


   Allocation
                   Ability allocate production to own
                   consumption rather than sell
                        Control over own production
   (Policy, institutional notion)
                        Degree of market influence

                      Age or gender differences?

                      Government food distribution policy

                      Government intervention re markets
                      Market efficiency (storage capacity,
                      integration…) for staple food &/or perishable

                      Value added to food

   Preference         Preferred carbohydrate

                      preferred protein

                      role of advertising

                      preparation preferences

                      Changes in consumption patterns

                      Socio-cultural values
                      Seasonality of preference
Food Availability
   Production         Size of land holdings
                      Tenancy arrangements

                      Degree of self-sufficiency (household)
                      Principal crop?
                      importance of cash crops and livestock

                      spatial variation in production

                      Potential for crop diversification

                      Use of improved technologies

                      Degree of fluctuation/risks
                      Labor available or constrained
                      Other biophysical constraints
   Distribution
                       Infrastructure
   (Physical distribution)
                       Public distribution policy

                      Public safety net
                      Storage facilities
                      Is distribution skewed or balanced? How?

   Exchange
                      Importance of exchange for hh food
                      consumption
                   Trade more external or internal (to district?

                   Chief exports
(Quantify if we can)

                   Chief imports (District level)
(Quantify if we can)
Which if any food system activities contribute Which other drivers contribute (social welfare,
to this determinant?                           environmental)?


Food production                                   Income/wealth; employment, depends on
                                                  ecosystem flows and access to natural capital
Affected by food production (I.e., capture from   Income/wealth; employment, social capital.
open water sources)                               Depends on ecosystem stock & flows and access
                                                  to natural capital
Affected by food production                       Income/wealth; employment. Depends on access to
                                                  natural capital
Affected by food processing and packaging         Income/wealth, employment, infrastructure.
(insignificant influence)
Production and processing (within household)      Income/wealth. Depends on human capital.



Depends largely on production, also on sharing it Income/wealth; social capital. Depends on
together (consumption)                            continued ecosystem services.
As above                                          As above
Depends largely on production                     Depends on continued ecosystem services.



Depends on P&P (raw material), preparation and Human/social capital influence. Income? (Passive
consumption.                                   factor) Depends on environmental security.

Depends on Processing, preparation and      As above
consumption (water quality).
Urban phenomenon (depends on production and
processing)
                                            Depends on ecosystem services (arsenic in GW;
                                            ocurrance of extreme floods, cyclonic storms etc.)

Depends on Processing, preparation and
consumption
                                                  Income/wealth; environmental security



Producing food (input and technology),            Wealth, employment, human capital, infrastructure.
trade/marketing                                   Ecosystem flows and services, access to natural
                                                  capital. Heavily depends on environmental security.

As above                                          Infrastructure, (peace?). Environmental security

Production, trade, consumption pattern            Income/wealth, employment.
Production                                        Income/employment, envorinmental security.


Distribution and retailing                        Political capital, infrastructure.




Production (input price, technology)              Income / wealth / employment. Ecosystem services
                                                  and access to natural capital.
As above                                         As above
Production, distribution & retailing, degree of Infrastructre. Environmental security (occurrence of
consumption                                     natural hazards)
Production, intra-household consumption pattern Income/wealth, social capital (values).
                                                Environmental security (hazards)
Market failure, production deficit.             Political capital, infrastructure. Environmental
                                                security (post-hazard management)
Shortage in production, input price.            As above




Processing, packaging and marketing              Infrastrucutre


Production (use of input & technology),          Income.
consumption behaviour
Production (use of input & technology),          Income/wealth, ecosystem stocks (fish).
consumption behaviour
Processing, packaging and retailing.             Income/wealth. Infrastructure for adverstising.
Consumption behaviour.
Raw material, consumer demand, consumption       Income.
behaviour
Raw material and standards, consumption          Income/wealth/employment.
behaviour
As above                                         As above
Consumer demand                                  Environmental security


                                                 Wealth, access to natural resources
                                                 Social capital (access for marginal farmers)


Production (use of land, inputs, technology)     Wealth, access to natural resources
Production (as above)                            As above
Marketing                                        Wealth, access to natural resources. Infrastructure

Affects production


Affects production


Affects production


Affects production                               Environmental security (hazards)


Affects production                               Environmental security (hazards)


Affects production
Market failure, production deficit.              Political capital, infrastructure. Environmental
                                                 security (post-hazard management)
As above                                         As above
Marketing/trade                                  Infrastructure, env security




Production, marketing                            Income/employment
Production   Infrastructure, hazard (env security)
Greater Faridpur, BD

Low

pulses


fish & poultry

decreases quality




important but weakening

weakening



Low




Arsenic in drinking water




Poor


Generally low



Overpriced (excptn: rice)

60% self-sufficient in rice
Seasonal affordability for the ultra
poor?
Conducive govt. policy but inadequate
institutional support


forced to sell large amount
sharcroppers get small share
market-driven




Inadequate
low or poor


Processing system for pulses is in
place
Rice dominates culturally

Fish but expensive

Advertisement is not yet important



changing towards more commercially
processed food



Land: Dominance of small holdings
Share-cropping system exists,
however not so important
low
Rice, rice
High value crops reduced over time

Production is susceptible to land
types
Less-suitable for crop diversification
because of dominance of low lands
Uptake of improved technologies are
in progress
High seasonality


Relatively poor infrastructure;



Govt. Storage capacity is low
Skewed, uneven distribution;


Trade is important, no embargo in-
country trade
external

Fish; pulses, sugar & spices exported;

cereals and edible oils

								
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