Seeing Machines Limited (SEE) - Financial and Strategic SWOT Analysis Review

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					       Seeing Machines Limited (SEE) - Financial and Strategic SWOT Analysis
                                      Review
        Reference Code: GDTC212174FSA                                                                                            Publication Date: DEC 2012

          Level 1, 11 Lonsdale St, Braddon                  Phone               +61 2 61034700                      Revenue         7 (million AUD)
          CANBERRA                                          Fax                 +61 2 61034701                      Net Profit      -1.74 (million AUD)
          2612                                              Website             www.seeingmachines.com              Employees       33
                                                                                SEE      [SEATS         (AIM                        Technology            and
          Australia                                         Exchange                                                Industry
                                                                                Market)]                                            Communications

       Company Overview
       Seeing Machines Limited (Seeing Machines) is a technology company . The company focuses on computer integrated systems
       design sector. Seeing Machines principally conducts design and development of vision-based human machine interface products.
       The company’s technology platform is based on computer vision processing technologies that allow machines to see and track
       human faces and certain facial features. The company offers driver/operator safety products under Driver State Sensor (DSS)
       product range. In addition, it provides vision testing devices and other human performance measurement products.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Seeing Machines Limited, SWOT Analysis
         Ken Kroeger                         Chief Executive Officer                  Strengths                             Weaknesses
         David Gaul                          Director
                                                                                      Wide Offerings                        Limited Liquidity
         Rob Sale                            Deputy Chairman
                                                                                      Award Winning Technology
         Alex Zelinsky                       Director
         Terry Winters                       Chairman
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                         Threats
        Research, GlobalData
                                                                                      New Contracts                         Highly Competitive Market
       Share Data
                                                                                      DSS in the Mining Industry            Rapid Technological Changes
         Seeing Machines Limited
        Share Price (AUD) as on 04-Dec-                                  0.03
        2012                                                                         Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
        EPS (AUD)                                                         0.0
        Market Cap (million AUD)                                           16
        Enterprise Value (million AUD)                                     14
        Shares Outstanding (million)                                     414
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Seeing Machines Limited (SEE) - Financial and Strategic SWOT                                                                     Reference Code: GDTC212174FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                      Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Seeing Machines Limited - Key Facts ................................................................................................................................................ 4
       Seeing Machines Limited - Key Employees ....................................................................................................................................... 5
       Seeing Machines Limited - Key Employee Biographies ..................................................................................................................... 6
       Seeing Machines Limited - Major Products and Services .................................................................................................................. 7
       Seeing Machines Limited - History ..................................................................................................................................................... 8
       Seeing Machines Limited - Company Statement.............................................................................................................................. 10
       Seeing Machines Limited - Locations And Subsidiaries ................................................................................................................... 12
          Head Office ................................................................................................................................................................................... 12
          Other Locations & Subsidiaries ..................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       Seeing Machines Limited - Business Description ............................................................................................................................. 13
       Seeing Machines Limited - SWOT Analysis ..................................................................................................................................... 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          Seeing Machines Limited - Strengths ........................................................................................................................................... 14
             Strength - Wide Offerings .......................................................................................................................................................... 14
             Strength - Award Winning Technology ...................................................................................................................................... 14
             Strength - Efficient Inventory Utilization..................................................................................................................................... 14
          Seeing Machines Limited - Weaknesses ...................................................................................................................................... 14
             Weakness - Limited Liquidity..................................................................................................................................................... 14
          Seeing Machines Limited - Opportunities ..................................................................................................................................... 15
             Opportunity - New Contracts ..................................................................................................................................................... 15
             Opportunity - DSS in the Mining Industry .................................................................................................................................. 15
          Seeing Machines Limited - Threats .............................................................................................................................................. 15
             Threat - Highly Competitive Market ........................................................................................................................................... 15
             Threat - Rapid Technological Changes ..................................................................................................................................... 15
       Seeing Machines Limited - Key Competitors .................................................................................................................................... 16
       Section 3 – Company Financial Ratios ............................................................................................................................................. 17
       Financial Ratios - Capital Market Ratios........................................................................................................................................... 17
       Financial Ratios - Annual Ratios 
				
DOCUMENT INFO
Description: Seeing Machines Limited (Seeing Machines) is a technology company . The company focuses on computer integrated systems design sector. Seeing Machines principally conducts design and development of vision-based human machine interface products. The company’s technology platform is based on computer vision processing technologies that allow machines to see and track human faces and certain facial features. The company offers driver/operator safety products under Driver State Sensor (DSS) product range. In addition, it provides vision testing devices and other human performance measurement products.
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PARTNER GlobalData
GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.