Mercadona SA - Strategic SWOT Analysis Review by GlobalData

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									                                Mercadona SA - Strategic SWOT Analysis Review
        Reference Code: GDRT31320SA                                                                                          Publication Date: OCT 2012

          A-46-103834 C/ Valencia,                nº   5
                                                             Phone             +34 96 3883333                   Revenue         17,831 (million EUR)
          Tavernes Blanques
          Valencia                                           Fax               +34 96 3883302                   Net Profit      NA
          46016                                              Website           www.mercadona.es                 Employees       70,000
          Spain                                              Exchange                                           Industry        Retailing

       Company Overview
       Mercadona SA (Mercadona) is a Spain-based chain of supermarkets. Mercadona focuses on the retailing of foodstuffs, cleaning
       products and cosmetic products. The company has 1,356 stores with average sales area of 1,500 square metres. Mercadona
       offers a broad range of products of approximately 8,000 product lines and 750 gluten-free products. Mercadona has its own
       brands including Compy, Bosque Verde, Hacendado and Deliplus; supplied by the manufacturers. The company has a strong
       presence in 46 provinces in 15 autonomous communities. Mercadona supplies daily food, hygiene, cleaning and pet care
       products to around 4.6m homes. The company is headquartered in Valencia, Spain.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Mercadona SA, SWOT Analysis
         Fernando Roig Alfonso             Director                                Strengths                            Weaknesses
         Rafael Gomez Gomez                Director
                                                                                   Large Number of Suppliers            Lack of Multi Format Concepts
         Hortensia Roig Herrero            Director
                                                                                   Wide Network of Stores               Long Term Liabilities
         Amparo Roig Herrero               Director
         Juana Roig Herrero                Director
        Source: Company Website, Primary and Secondary Research,
                                                                                   Opportunities                        Threats
        GlobalData
                                                                                   Expansion Activities                 Economic Slowdown

        Key Competitors                                                            Online Shopping                      Intense Competition
         El Corte Ingles S.A.
         Sonae Distribuicao, S.G.P.S., S.A.                                       Source: Company Website, Primary and Secondary Research, GlobalData

         Groupe Auchan, S.A.
         Grupo Eroski
        Carrefour S.A.
        Source: Company Website, Primary and Secondary Research,
        GlobalData




Mercadona SA - Strategic SWOT Analysis Review                                                                                   Reference Code: GDRT31320SA
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Mercadona SA - Key Facts................................................................................................................................................................. 4
       Mercadona SA - Key Employees........................................................................................................................................................ 5
       Mercadona SA - Major Products and Services ................................................................................................................................... 6
       Mercadona SA - History ..................................................................................................................................................................... 7
       Mercadona SA - Company Statement ................................................................................................................................................ 9
       Mercadona SA - Locations And Subsidiaries ................................................................................................................................... 11
          Head Office ................................................................................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       Mercadona SA - Business Description ............................................................................................................................................. 12
       Mercadona SA - Corporate Strategy ................................................................................................................................................ 13
       Mercadona SA - SWOT Analysis ..................................................................................................................................................... 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          Mercadona SA - Strengths............................................................................................................................................................ 14
             Strength - Large Number of Suppliers ....................................................................................................................................... 14
             Strength - Wide Network of Stores ............................................................................................................................................ 14
             Strength - Efficient Business Model........................................................................................................................................... 14
             Strength - Strong Private Label Brands ..................................................................................................................................... 14
          Mercadona SA - Weaknesses ...................................................................................................................................................... 15
             Weakness - Lack of Multi Format Concepts .............................................................................................................................. 15
             Weakness - Long Term Liabilities ............................................................................................................................................. 15
          Mercadona SA - Opportunities...................................................................................................................................................... 15
             Opportunity - Expansion Activities ............................................................................................................................................. 15
             Opportunity - Online Shopping .................................................................................................................................................. 15
             Opportunity - Increasing Demand for Private Labels ................................................................................................................. 15
          Mercadona SA - Threats ............................................................................................................................................................... 16
             Threat - Economic Slowdown .................................................................................................................................................... 16
             Threat - Intense Competition ..................................................................................................................................................... 16
             Threat - Limited Geographic Operations ................................................................................................................................... 16
       Mercadona SA - Key Competitors ...........................
								
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